Email Broadcast

BACKGROUND

Please describe your company and position.

I am the Vice President of Global Business Development of IntelliShop, LLC

Describe what your company does in a single sentence.

IntelliShop is customer experience improvement and advisory firm. We help our clients use exceptional customer experience as a strategic, profitable strategy. We partner with the world’s leading brands to help them measure & improve their customer experience, and protect their brand reputation and assets, through mystery shopping, social media listening and review management, and loss prevention outsourcing. 

Our intentional, experience-centric mindset runs through all aspects of our company. We’re deeply rooted in respect, integrity, positivity, teamwork, and serving the client above all else.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Email Broadcast to accomplish?

• Lead Generation
• Cold Outreach
• Brand Awareness

SOLUTION

How did you find Email Broadcast?

Online Search

Why did you select Email Broadcast over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Email Broadcast were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Email marketing and lead generation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

MQL, leads generated that are leading to closed business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management team keeps track of project status, organizes timelines, and learns our business quickly. Very responsive to request and project needs.

What was your primary form of communication with Email Broadcast?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We’ve worked with a lot of agencies and found that many of them simply don’t get what we do. We hired Email Broadcast to help us with lead generation through professional email marketing. From our first onboarding, we knew we hired the right team. 

They’ve been a pleasure to work with and we experienced one of the best onboardings over any other agency. They not only understand our business but have nailed the voice in all content creation efforts. We’ve now had some solid leads and we’re looking forward to expanding services with their team.

Are there any areas for improvement or something Email Broadcast could have done differently?

I would love to say there was, but I can't.

BACKGROUND

Please describe your company and position.

I am the Marketing of AlwaysKleen

Describe what your company does in a single sentence.

We vacuum, deep-clean or paint walls/ceilings in manufacturing facilities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Email Broadcast to accomplish?

• Set up an email system to reach prospects/clients.
• Incorporate professional market ideas into our process.
• Help us get appointments from prospects.

SOLUTION

How did you find Email Broadcast?

Online Search

Why did you select Email Broadcast over others?

• High ratings
• Great culture fit
• Knew jake and company was the perfect fit for us!

What was the size of Email Broadcast’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have lists of previous prospects. Email Broacast cleaned up our lists, repaired our damaged domain and is successfully setting up appointments for us.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We are getting our calendars filled with quality appointments! We see the results and could not be happier!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They respond immediately to any needs/questions we have. Super, super professional! And very knowledgable and smart.

What was your primary form of communication with Email Broadcast?

• In-Person Meeting
• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

They told me what they can do and continue to deliver. We have never experienced this in marketing with other vendors.We are all extremely impressed!

Are there any areas for improvement or something Email Broadcast could have done differently?

No. They are so willing to improve and they are very open to suggestions to get us even more appontments. We are now working on supplying them fresher leads and incorprating their suggestion of before/after pictures into our emails.

BACKGROUND

Please describe your company and position.

I am the Marketing Communications Manager of (a/an) Other Industry

Describe what your company does in a single sentence.

We sell worker safety products and PPE including gas detectors, fall safety equipment, respirators and services (gas detection calibration, repairs, servicing).

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Email Broadcast to accomplish?

• Increase sales
• Increase engagement
• Ensure there were no major holes in our email campaign strategy

SOLUTION

How did you find Email Broadcast?

Online Search

Why did you select Email Broadcast over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost, Other

What was the size of Email Broadcast’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Eight point email marketing audit (strategy, technical, sign-up, automation, template, broadcasts, industry benchmarks, and recommendations/conclusions)

• Audit detail report (PDF)
• Report out meeting (~1 hour)
• Up to two follow-up strategy sessions (1-hour each) to be completed with 30 days of report out meeting

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The audit provided detailed actionable items that were straightforward and easy to understand. On top of that, the check-in call was great to go over any additional questions or updates made post-audit. What we really appreciated was EB going above and beyond in providing feedback and advice as well as additional suggestions beyond the 1-hour post audit calls. All of this combined made for a great relationship and we hope to use them again in the future.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, we really don't have any complaints. We are so grateful for the the expertise they provided us with.

What was your primary form of communication with Email Broadcast?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The multiple experts who worked on our audit and how they provided top-tier recommendations, particularly their tech/integration specialist. Overall, we had a great experience learning and working with all members from the EB team.

Are there any areas for improvement or something Email Broadcast could have done differently?

Honestly, no. Since it this our first audit, we don't have any other agencies to compare them to. However, we feel like they set the bar really high and don't feel like we need to look elsewhere for future audits.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Pilates Teck. We’re an educational company for continuing education to instructors, physical therapists, medical doctors, chiropractors, and so on. We build our service around scoliosis-specific exercises to help clients and patients with scoliosis.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Email Broadcast?

I ran out of time to do my own email marketing. Moreover, I wasn’t doing a great job — it wasn’t consistent, and the quality wasn’t great. However, I knew I needed to send emails.

SOLUTION

What was the scope of their involvement?

Email Broadcast does email marketing for us. As part of that, they’ve got links on the website to collect emails.

Initially, I reached out to them, and they were thorough on their intake. We did a one-hour discovery meeting where they dived into my business to determine if we were a company that they could help. When we started working with them, they also did a revision and gave me an architecture plan to follow for the home page. We improved the home page’s look and message, but they’ve focused on email marketing since then.

What is the team composition?

I primarily work with Melissa (Team Lead & Account Coordinator). She’s our monthly contact for the email.

How did you come to work with Email Broadcast?

I was using MailChimp, and I found them on the section of the recommended professionals.

How much have you invested with them?

We’ve probably invested $36,000.

What is the status of this engagement?

We started working together in September 2020, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When we first started working together, my biggest concern was to get back the money I was investing. Unfortunately, we’re still working on making that happen. However, my time has freed up, which is a big help. Also, the forward-facing picture of the business has improved.

How did Email Broadcast perform from a project management standpoint?

Project management is excellent. In the beginning, they communicated extremely well to get the message across, were precise on what they’d do and how they’d do it, and followed through on everything. Moreover, Email Broadcast has been very reliable. Many email marketing companies are out there, but they don’t work out. However, Email Broadcast is excellent at what they do.

We use Basecamp as a project management tool and communicate through email and Google Meets.

What did you find most impressive about them?

They dig deep to understand my business and what we’re trying to create.

Are there any areas they could improve?

I’d love to see more ROI on my end, but I’m not sure that’s their fault.

Do you have any advice for potential customers?

Be clear about your message so they can do their job.

BACKGROUND

Please describe your company and position.

I am the President of Seven Coffee Roasters

Describe what your company does in a single sentence.

We roast and serve delicious coffee.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Email Broadcast to accomplish?

• Email Marketing
• Optimize Blog Posts

SOLUTION

How did you find Email Broadcast?

• Online Search

Why did you select Email Broadcast over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Email Broadcast were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• 3-4 Emails per month to our email list 
• Optimize our email opt in tools

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Deliverables were on time, concerns were always immediately addressed.

What was your primary form of communication with Email Broadcast?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Just the way they attack the project. They work comprehensively and fast. As a small business, that's everything you could ask for.

Are there any areas for improvement or something Email Broadcast could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the CEO of an education company

Describe what your company does in a single sentence.

Provide online education to healthcare professionals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Email Broadcast to accomplish?

• Build out our email marketing campaigns.

SOLUTION

How did you find Email Broadcast?

Podcast

Why did you select Email Broadcast over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Email Broadcast were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Broadbased email marketing campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Taking the responsibility of email marketing off of our plates.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always good.

What was your primary form of communication with Email Broadcast?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their customer service is impeccable. They listen and understand what we're trying to achieve. Our account rep, Caroline, is outstanding - a rare talent.

Are there any areas for improvement or something Email Broadcast could have done differently?

Continue to push the bounds of creativity and how we can work together.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager at Furniture Extreme, a furniture retailer based in Calgary, Alberta.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Email Broadcast, and what were your goals?

We were looking to upgrade our email marketing through improved automation and the addition of monthly broadcast messages.

SOLUTION

How did you select this vendor and what were the deciding factors?

Ken had an established relationship with stakeholders of our company and presented a compelling case for getting into business together.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First we went through an onboarding process that helped Email Broadcast better understand the challenges and goals of our business. From that their team created a strategy and initial versions of what would eventually become our email automations.

After tweaking things based on our input, our email program was launched. From that point on we collaborated on monthly broadcast messages and received monthly performance analytics.

How many resources from the vendor's team worked with you, and what were their positions?

We worked primarily with our account manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The email campaigns were successful, resulting in increased open and click-thru rates along with MUCH increased sign-up totals.

How effective was the workflow between your team and theirs?

Our account manager was very communicative and responsive to questions/problems/ideas.

What did you find most impressive or unique about this company?

They truly care about the project given.

Are there any areas for improvement or something they could have done differently?

Change fees when we have to tweak something were unfortunate, but I understand why necessary.