Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 84 projectsRiver + Wolf is a branding agency specializing in naming, brand identity development, and corporate branding. The company's reviews highlight their exceptional project management, strategic approach, and ability to deliver distinctive and legally viable brand names. With a 100% satisfaction rate, clients commend their responsiveness, deep strategic thinking, and high-quality outcomes, making them a preferred choice for brand development and visual identity design.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 116 projectsCatchword is a branding agency specializing in brand identity development, including creative brand naming, corporate branding, and visual identity design. Across their reviews, 100% of clients praised their creativity and strategic approach. They were consistently noted for delivering on time, with strong project management and excellent communication, emphasizing personalized solutions that align with company values and target market needs.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 24 projectsThe Naming Group is a branding agency specializing in brand identity development, brand positioning, and naming strategy. Their reviews reveal a consistent theme of strong alignment with clients' values and strategic objectives, with 100% positive feedback highlighting their analytical approach and collaborative process. Approximately 70% of reviewers emphasize their ability to facilitate decision-making and provide clear, strategic naming solutions that resonate with target audiences.
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$25,000+$150 - $199 / hr10 - 49San Diego, CA
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See all 9 projectsIgnyte is a distinguished branding agency providing comprehensive services such as brand development, brand strategy, and brand identity development. Across their reviews, clients consistently commend Ignyte for their professionalism, creative capabilities, and strategic approach, with approximately 100% expressing satisfaction. Their high level of engagement and focus on client needs is frequently highlighted, making them a reliable partner for corporate branding and visual identity design projects.
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$1,000+$300+ / hr10 - 49Lafayette, CA
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See all 18 projects10 Plus Brand, Inc. is a branding and marketing agency specializing in brand identity development, corporate branding, and brand strategy. Across multiple reviews, clients commend the company's personalized and strategic approach, with 100% expressing satisfaction in their branding outcomes. Joanne Tan's direct and insightful methods in brand DNA decoding stand out, consistently leading to enhanced corporate identities and online presence.
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$10,000+$100 - $149 / hr2 - 9Los Angeles, CA
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See all 24 projectsSuperBrand L.A. is a branding and marketing company specializing in brand identity development, brand strategy, logo design, and visual identity design. Reviews indicate exceptional performance in delivering projects on time, with 100% of clients praising their strong aesthetic sense and responsiveness. 80% of reviewers specifically highlight SuperBrand's ability to enhance brand positioning and identity. Overall, clients report a high level of satisfaction with their experience.
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$50,000+Undisclosed10 - 49Brooklyn, NY
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See all 2 projectsHugo & Marie is a digital design agency known for its artistic and intuitive web development services. The company received positive feedback for their elegant and evocative design sensibility, with 100% of reviewers highlighting their alignment in creative values and effective project management. Clients appreciate their ability to deliver on time and their cultural fit with the project ethos.
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$25,000+$100 - $149 / hr2 - 9Brooklyn , NY
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See all 16 projectsCondensed is a branding and marketing company that excels in brand development, corporate branding, and visual identity design, as evidenced by their consistent delivery of logos, brand strategies, and digital solutions such as websites. The reviews reflect a 100% satisfaction rate, highlighting their adaptability, creativity, and deep understanding of clients' brand identity needs. Approximately 80% of reviewers mention their impressive design capabilities and responsive project management. Condensed's ability to align with client values and exceed expectations is a recurrent theme.
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$50,000+Undisclosed10 - 49Detroit, MI
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See all 7 projectsSkidmore Studio is a branding and corporate identity agency renowned for its expertise in brand strategy, visual identity design, and brand identity development. Reviews consistently praise their unmatched creativity, strategic insight, and effective project management. Approximately 80% of reviewers commend their ability to translate complex ideas into cohesive brand identities, while less than 5% mention minor areas for improvement, such as final proofreading.
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$10,000+$150 - $199 / hr2 - 9Cincinnati, OH
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See all 11 projectsEdelmade is a branding and marketing agency specializing in brand identity development, logo design, and corporate branding. The feedback from clients is overwhelmingly positive, with approximately 95% of reviews praising their creativity, attention to detail, and ability to align with client visions. Clients consistently highlight their project management skills, with many noting their ability to deliver on time while maintaining clear communication.
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$25,000+Undisclosed10 - 49Chicago, IL
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See all 18 projectsColorJar is a branding agency specializing in brand identity development, visual identity design, and brand strategy. Their services have been highly praised for effectively addressing clients' branding challenges across various industries. With 90-95% positive feedback, clients commend ColorJar's creativity, responsiveness, and ability to deliver impactful branding projects on time and within budget. Their collaborative approach and strategic talents, especially from founding partners, are frequently highlighted as key strengths.
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$10,000+$150 - $199 / hr10 - 49Austin, TX
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See all 7 projectsBandolier Media is a branding and marketing company specializing in creating engaging brand identities through innovative video content. The company has received 100% positive feedback for their timely delivery and exceptional value, with clients highlighting their impressive brand development and strategic alignment with company values. Reviewers often commend their ability to enhance brand identity through effective brand positioning and visual identity design.
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Undisclosed$100 - $149 / hr10 - 49Austin, TX
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See all 4 projectsLeverage Marketing is a digital marketing agency specializing in SEO, SEM, and social media management. Reviews indicate a 100% satisfaction rate, with clients reporting significant improvements in organic traffic, conversion rates, and cost efficiency for paid campaigns. The agency is noted for its expert, transparent communication and effective project management, making it a trusted partner for businesses across various industries.
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$25,000+$150 - $199 / hr10 - 49Washington, DC
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See all 22 projectsTeal Media is a branding and visual identity design company renowned for its expertise in brand development and corporate branding services. The firm consistently receives commendations for its creativity, responsiveness, and effective project management, maintaining timely delivery and clear communication. Approximately 90% of reviewers praise their strategic approach and ability to understand client needs, with 85% noting their capacity to modernize and rejuvenate brand identities effectively.
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$100,000+Undisclosed10 - 49Washington, DC
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See all 10 projectsBluetext is a branding and marketing agency renowned for its comprehensive brand identity development, visual identity design, and corporate branding services. Client reviews highlight Bluetext's strategic insight, exceptional project management, and creative design skills, with 100% positive feedback on their capability to align brand identity with business strategy and deliver successful rebranding solutions that resonate with target markets.
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$100,000+$200 - $300 / hr10 - 49San Francisco, CA
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See all 7 projectsGold Front is a brand development agency specializing in comprehensive branding solutions, including visual identity design, brand strategy, and brand identity development. The reviews reflect a 100% positive feedback, highlighting their creativity, collaborative approach, and effective project management, with 67% of clients mentioning their impressive brand positioning and identity development capabilities. Their work consistently exceeds expectations, seamlessly transforming brands with a strategic and innovative approach.
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$10,000+$150 - $199 / hr10 - 49Baltimore, MD
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See all 9 projectsFifteen4 is a branding and marketing agency specializing in brand strategy, corporate identity, and visual identity design. Across their reviews, 100% of clients praised their professionalism, responsiveness, and ability to deliver projects on time, with 75% highlighting their impressive brand identity development capabilities and 50% noting their exceptional project management. The agency is known for its strong culture fit and creativity.
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$50,000+$150 - $199 / hr10 - 49Salt Lake City, UT
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See all 13 projectsmodern8 is a branding agency specializing in brand strategy, visual identity design, and brand development. Across their reviews, clients consistently praise their comprehensive and collaborative processes, with an emphasis on their ability to create unique and effective brand identities. Approximately 100% of the feedback is positive, highlighting their responsiveness and high-quality deliverables that significantly impact clients' brand positioning and corporate identity.
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$50,000+$150 - $199 / hr10 - 49El Segundo, CA
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See all 19 projectsLondon : Los Angeles is a distinguished branding agency specializing in brand identity development, visual identity design, and brand strategy. The feedback from clients is overwhelmingly positive, with 100% satisfaction regarding their commitment to quality, creativity, and timely delivery. Notably, 85% of reviewers commend their ability to effectively capture and convey brand essence, while 75% highlight their excellent project management and responsiveness.
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$10,000+$150 - $199 / hr2 - 9Portland, OR
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See all 15 projectsSpeak! is a branding and marketing firm that excels in brand identity development, brand strategy, and visual identity design. They have consistently delivered outstanding results, as reflected in overwhelmingly positive client feedback. Approximately 100% of reviews highlight their creativity and responsiveness. Clients commend Speak! for their professional project management, ability to capture brand essence, and impactful branding solutions, making them a reliable choice for corporate branding and logo design services.
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$25,000+$150 - $199 / hr10 - 49Chicago, IL
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See all 15 projectsSimple Truth is a premier agency specializing in branding, offering services such as brand identity development, logo design, and brand strategy. With a 100% positive feedback rate, clients commend their exceptional ability to synthesize brand characteristics into coherent brand identities. Notably, 83% of reviewers were impressed by their creative prowess and consistent project management, highlighting their adaptability and personalized service approach.
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Undisclosed$100 - $149 / hr50 - 249Columbia, MO
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See all 7 projectsInfluence & Co. is a content marketing firm specializing in thought leadership, SEO, and brand development. Clients consistently praise the company for its comprehensive content strategy and effective communication, with 100% positive feedback highlighting substantial improvements in brand recognition and organic traffic growth. Their ability to align content with corporate branding goals stands out as a distinctive strength.
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$25,000+$200 - $300 / hr10 - 49El Portal, FL
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See all 2 projectsCRESCI'S AGENCY specializes in branding and visual identity design, offering services such as logo design, brand development, and corporate branding. With a 90% satisfaction rate, their work on the Camp TurboTax project resulted in over 1 million social media impressions and a 30% increase in user participation, reflecting their effective brand strategy and client collaboration.
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$25,000+Undisclosed250 - 999New York, NY
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See all 3 projectsAmsive is a strategic SEO and digital marketing agency dedicated to enhancing visibility and driving growth for its clients. Overall, the feedback is overwhelmingly positive, with approximately 90% of reviewers praising their strategic insight, customer service, and proactive approach. Clients commonly highlight Amsive’s ability to integrate seamlessly as a partner, offering tailored solutions, adaptability, and a deep understanding of client needs.
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$10,000+$150 - $199 / hr2 - 9Austin, TX
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See all 5 projectsFrank & Victor Design is a distinguished agency specializing in Brand Identity Development and Visual Identity Design. The company consistently receives outstanding feedback, with 100% of reviewers praising their collaborative approach, timely project delivery, and expertise in translating complex ideas into approachable and concrete solutions. Clients highlight their alignment with company values and cultural fit, making them a preferred partner for branding and marketing needs.
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$25,000+Undisclosed2 - 9Boise, ID
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See all 3 projectsSmashBrand is a branding and marketing agency specializing in brand development, brand strategy, and visual identity design. Reviews highlight their expertise in packaging design and consumer validation, with 100% of clients expressing satisfaction with their creativity and project management. Their ability to enhance brand positioning and identity development is consistently praised, contributing to increased customer purchase intention and positive market feedback.
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$10,000+$150 - $199 / hr10 - 49Louisville, KY
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See all 7 projectsVIA Studio is a branding and marketing agency known for its expertise in brand identity development, brand strategy, and visual identity design. Their reviews on Clutch.co highlight a strong track record of success, with 100% of clients praising their project management skills and creative outputs. Clients consistently commend VIA Studio's structured communication, timely delivery, and ability to transform brand identities effectively, underscoring their commitment to client satisfaction and excellence in corporate branding.
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$10,000+$200 - $300 / hr10 - 49McLean, VA
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See all 22 projectsBorenstein Group, Inc. is a branding and marketing agency specializing in brand identity development, corporate branding, visual identity design, and brand strategy. The overall feedback from clients is overwhelmingly positive, with 100% of reviewers highlighting their strategic brand development and exceptional project management. Clients commend their deep industry understanding, flexibility, and ability to deliver innovative solutions on time and within budget.
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$5,000+$150 - $199 / hr2 - 9Vacaville, CA
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See all 4 projectsminor change specializes in Brand Development, Corporate Identity, and Logo Design, offering services that enhance online presence and create cohesive brand images. Feedback highlights their timely delivery, exceptional project management, and ability to simplify complex concepts. Clients appreciate their professional yet approachable demeanor, which results in successful, collaborative relationships tailored to each client's specific needs.
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$25,000+$150 - $199 / hr10 - 49Minneapolis, MN
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See all 4 projectsLENKER is a branding and marketing agency specializing in brand strategy, corporate identity, and marketing initiatives. The company has received positive reviews for its creative approach and effective project management, with 100% of feedback highlighting increased brand awareness and market presence. Clients commend LENKER for strategic brand development and their ability to deliver tailored solutions that align with business goals.
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$5,000+$100 - $149 / hr2 - 9Orem, UT
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See all 8 projectsPetersenWest is a branding and visual identity design company specializing in corporate branding, logo design, and brand strategy. Their clients praise them for their exceptional project management, responsiveness, and ability to deliver high-quality work on time, with 100% of reviews highlighting these strengths. Clients also frequently mention PetersenWest's alignment with company values and their impressive creative capabilities.
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$10,000+$100 - $149 / hr10 - 49San Francisco, CA
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See all 26 projectsBayCreative is a branding and marketing agency known for its expertise in brand identity development and corporate branding. The majority of reviews (over 80%) highlight their excellent project management and creative processes, resulting in significant increases in brand awareness and web traffic for clients. However, some clients noted a need for faster execution on visual identity deliverables.
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$25,000+$100 - $149 / hr2 - 9Park City, UT
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See all 5 projectsNon-Linear Studio is a branding and design agency specializing in brand identity development, corporate branding, and visual identity design. With 100% positive feedback, clients praise their creativity, responsiveness, and ability to effectively communicate complex ideas through simple, beautiful design. Notably, 100% of reviewers highlight their impressive project management and design skills, ensuring timely delivery and exceeding expectations.
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$10,000+$100 - $149 / hr2 - 9Santa Rosa, CA
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See all 14 projectsCIRCA is a branding and marketing agency specializing in brand identity development, visual identity design, and corporate branding. Overall, 100% of reviews praise their ability to deliver high-quality, creative branding solutions on time and within budget, specifically noting their understanding of brand strategy and ability to meet diverse project needs. Clients frequently highlight CIRCA's impressive project management and effective communication.
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$10,000+Undisclosed10 - 49Santa Monica, CA
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See all 8 projectsNoble Digital is a marketing agency specializing in brand development, brand strategy, and corporate branding. Reviewers consistently highlight their ability to deliver timely, high-quality work, with a 100% satisfaction rate in meeting stakeholder expectations and delivering on project goals. Their proficiency in turning data into compelling visual identity designs and strategic advice is frequently praised, with 66% of reviews commending their unique branding solutions.
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$75,000+$150 - $199 / hr10 - 49Pasadena, CA
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See all 6 projectsPastilla Inc. is a branding and corporate identity development company, focusing on brand strategy, visual identity design, and logo design. Feedback from their clients is overwhelmingly positive, with significant praise for their ability to understand client needs and deliver impactful and unique branding solutions. Approximately 100% of the reviewers highlight Pastilla Inc.'s effective project management and creative approach to brand development.
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$50,000+$200 - $300 / hr10 - 49San Francisco, CA
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See all 10 projectsNoise 13 is a branding and visual identity design agency, lauded for its expertise in corporate branding, brand identity development, and brand strategy. The company consistently receives positive feedback, with clients highlighting its alignment with corporate values, exceptional project management, and design quality. Approximately 90% of reviewers praised their ability to understand client needs and deliver innovative solutions that effectively position brands in the marketplace.
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$5,000+$200 - $300 / hr10 - 49Hammond, LA
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See all 2 projectsAnntoine Marketing + Design is a comprehensive digital marketing agency offering services such as website development, graphic design, and digital advertising management. The reviews highlight their strong project management capabilities and effective communication, with a 100% satisfaction rate noted. Clients appreciate their ability to deliver a wide array of services seamlessly, although clearer timelines for results could enhance their value.
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$10,000+$200 - $300 / hr10 - 49Brooklyn, NY
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See all 11 projectsTronvig is a branding agency renowned for its expertise in brand strategy, brand identity development, and brand positioning. The company has consistently received positive feedback, with 100% of the reviews highlighting their strategic thinking and effective project management. Clients commend their ability to facilitate complex branding workshops and achieve brand clarity, demonstrating a deep understanding of corporate branding challenges across diverse sectors.
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$10,000+$150 - $199 / hr10 - 49Pasadena, CA
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See all 4 projectsThirsty Agency, Inc is a branding and marketing company specializing in brand identity development, logo design, and brand strategy. Clients commend their creativity, attention to detail, and effective project management, with 100% of reviewers highlighting their ability to craft cohesive brand messages and maintain strong client relationships. Their small team size is seen as a benefit, allowing personalized attention and flexibility, though expansion may be necessary for future growth.
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$10,000+$150 - $199 / hr10 - 49Gilbert, AZ
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See all 12 projectsResound is a branding agency specializing in brand identity development, brand strategy, and corporate branding. Across their reviews, clients consistently praise their creativity, project management, and ability to deliver a cohesive visual and verbal identity, with more than 90% of reviewers highlighting their strategic approach and effective communication. Resound's expertise in brand positioning and visual identity design has notably elevated clients' brand perceptions and engagement.
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$50,000+$100 - $149 / hr10 - 49Columbus, OH
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See all 4 projectsMediaSource is a content creation and media relations company known for its strategic campaigns and brand journalism expertise. The reviews indicate a 100% positive feedback, highlighting their ability to generate significant media coverage and create engaging content. MediaSource is praised for its exceptional customer service, seamless teamwork, and proven track record, with clients noting substantial improvements in media visibility and national recognition.
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UndisclosedUndisclosed10 - 49Chicago, IL
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See all 15 projectsParagraphs, LLC is a comprehensive branding agency specializing in brand strategy, corporate identity, visual identity design, and logo design. They receive overwhelmingly positive feedback, with 100% of reviewers highlighting their creativity, responsiveness, and ability to deliver high-quality results. Clients frequently commend their ability to modernize brand identities and establish strong brand positioning.
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$25,000+$150 - $199 / hr2 - 9San Rafael, CA
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See all 7 projectsIlluminator is a branding and marketing agency renowned for its expertise in brand strategy, corporate identity, and brand development. Client feedback highlights their ability to deliver world-class creative solutions efficiently and effectively, with 100% of reviews praising their strategic insight and collaborative approach. Notably, 80% of clients commend their innovative brand positioning and visual identity design, while emphasizing their impressive project management and communication skills.
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$5,000+$200 - $300 / hr2 - 9Burbank, CA
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See all 9 projectsElevate My Brand is a branding and marketing agency specializing in brand identity development, brand strategy, and corporate branding. Reviews highlight their excellent project management, creative collaboration, and budget-conscious approach, with 100% positive feedback and praise for their organized, fluid, and responsive team. Clients appreciate their ability to transform information into compelling brand solutions.
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$5,000+$50 - $99 / hr10 - 49Beverly Hills, CA
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See all 30 projectsAnkord Media is a branding and creative agency specializing in brand identity development, visual identity design, and brand strategy. With a 100% positive feedback rate, clients praise their ability to enhance brand perception and engagement, mentioning strategic thinking and creative execution. Notably, 47% increased session duration and 25% higher conversion rates demonstrate their success in brand positioning and marketing initiatives.
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$10,000+$300+ / hr2 - 9Laguna Beach, CA
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See all 12 projectsRobyn & Robyn is a branding agency specializing in brand identity development, logo design, and marketing strategies. The company consistently earns positive feedback, with 100% of reviewers praising their professionalism, attention to detail, and responsiveness. Clients commend Robyn & Robyn for their ability to effectively capture brand essence and deliver high-quality visual identity designs that align with their corporate branding goals.
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$50,000+$150 - $199 / hr10 - 49San Francisco, CA
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See all 4 projectsSalt Branding is a distinguished branding agency renowned for its strategic focus on brand development, brand positioning, and corporate identity creation. Client feedback highlights their exceptional responsiveness, deep industry understanding, and ability to deliver comprehensive brand solutions, with 100% of reviewers noting their strategic insight and attention to detail. While their strategy work is highly praised, a few clients noted room for improvement in their account management during project execution.
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UndisclosedUndisclosed10 - 49Alexandria, VA
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See all 3 projectsWilliams Whittle Associates Inc is a branding agency specializing in brand development, corporate identity, and visual identity design. The firm consistently receives positive feedback for its responsive communication, expert project management, and ability to provide significant value within client budgets. Approximately 100% of the reviews highlight their branding and marketing expertise as key strengths.
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$10,000+Undisclosed2 - 9Atlanta, GA
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See all 1 projectsPrequel is a branding and marketing company renowned for its comprehensive services in brand identity development, brand strategy, and corporate branding. Clients consistently praise their professionalism, accessibility, and ability to deliver seamless projects with authentic brand positioning, contributing to a 20% revenue growth for one client, reflecting largely positive feedback.
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$50,000+$100 - $149 / hr10 - 49Sioux Falls, SD
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See all 4 projectsEpicosity is a comprehensive digital marketing agency offering services such as digital advertising, branding, content creation, and SEO. The overall feedback from reviewers is overwhelmingly positive, highlighting their responsiveness, innovative strategies, and effective project management. Approximately 100% of reviewers commend their client collaboration and strategic insights, often leading to improved engagement and measurable results in client campaigns.
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$10,000+$200 - $300 / hr10 - 49Baltimore, MD
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See all 8 projectsBackroom is a branding and marketing company that excels in brand identity development, visual identity design, and brand strategy. Reviews reflect a positive experience with 100% of clients praising their deep expertise and impressive project management. Clients appreciate their ability to integrate into teams and deliver strategic insights, with 75% highlighting their commitment to understanding client needs.
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$10,000+Undisclosed10 - 49Austin, TX
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See all 3 projectsPushstart Creative is a design and development company specializing in industrial design, UX/UI design, branding, and app and website design. The reviews reflect a 100% positive sentiment, with clients highlighting their impressive breadth of skills, timely execution, and excellent communication. Reviewers consistently mention Pushstart Creative's ability to deliver high-quality work and guide projects toward success.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.5/40.018.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.5/40.018.4/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.2/40.019.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.8/40.017.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding10% Naming20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.