What evidence can you share that demonstrates the impact of the engagement?
We’re a nonprofit and often don’t have the bodies, finances, or technical skills necessary to implement all of our great ideas. Hero augments and supplements us in the areas where we’re deficient and brings our ideas to fruition.
Regarding tangible results, their airline miles landing page system has empowered us to run more than a single campaign at a time. We weren’t able to delineate where miles donations were coming from under the old system so we could only partner with one organization at a time. That problem no longer exists, so we’ve not only been able to grow the program and be a better steward of those relationships but gain a better understanding of what techniques increase donations and which don’t. Additionally, the new system provides a much better experience for the donors themselves.
How did Hero Creative perform from a project management standpoint?
They’ve become an extension of our marketing and communications team. We present them with an issue, and they do a great job of hearing us out, thinking through the problem, and delivering a scope of work and timeline. There’s a free flow of ideas between us, which helps make it a true partnership. We’ve been with them for five years and haven’t had any issues.
What did you find most impressive about them?
Their commitment to and passion for us and our mission allows them to step outside a traditional third-party role. They take ownership of projects and growth, which is most evident in the work they do to expand our network, introducing us to their clients and helping us set up campaigns with them. I also have to reiterate how great their technical skills are; we couldn’t execute our projects without them.
Mark and Jacob have been excellent partners as well. They’re fun, creative, and down to earth—and they love devising innovative solutions to our challenges. Mark even participated in one of our wishes himself. He role-played in a series of mystery videos that a child could watch and solve on their iPad. He dressed up and played a villain that the child eventually convinced to become good. Hero's generous with their time and resources, and I’m extremely grateful to them.
Are there any areas they could improve?
I don’t think so. I wish we could partner with them more, but they have other clients and only so much time to give. We’ve had a great experience with them.
Do you have any advice for future clients of theirs?
Help them understand your business and provide them with as much information as possible. This will help them dive deep and develop solutions for you.