What was your process for selecting Ruckus?
I was researching online. I wanted an agency near us in the New York area, and we wanted to be able to have face-to-face meetings. I called around, and I narrowed it down to my top three. I had them come in and meet the executive management team. One of our team members had met another firm that was based out of Los Angeles, and wanted to go that way, but I kept pushing because I really thought Ruckus had better creativity, and I really thought they were the one for us.
It was their edginess, but with a level of professionalism that I really liked the most. They were able to convey real business professionalism, but there was still a hint of humor, or a hint of self-deprecation in their work. It was fresh. You could tell that they were working hard, and there was a lot of creativity going on there. There were more interested in talking about the creative process than talking about money at the beginning. Of course, you have to talk about money eventually, but they were more interested in the creative process, and that was intriguing for us.
Can you give a sense of the size of the initiative?
It was between $40,000 and $60,000.
Can you speak to Ruckus's process, or what it was like working with them?
They're super-organized, which was great. They laid out the expectations from the beginning and stuck to their plan. They were always there, thinking of things, checking up on how we were receiving the work. They kept us on point, which was great. They didn't want to disappoint us, and they knew that sometimes they were saving us from ourselves. They were also very honest, saying, "We can't get that done in two months, but we'll put that on for version 2." So, they were very honest with what they could and couldn't do. They didn't over-promise. The delivery was fantastic. They were highly creative and highly available.
They used Teamwork, which is an online project management system, and they were always on that, making sure things were uploaded and where they should be. It's a really hands on, young team, but for as young as they are, their wisdom transcends their youth. They came up with some very creative ideas. I really enjoyed working with them, and I never felt like I was getting a hard sell. Everything was very open, honest, and transparent.