Please describe the scope of their involvement in detail.
The first phase of the engagement was obviously naming, and then later we worked with the team that handles the branding, identity, and logo design.
I've worked on naming projects in the past, where the naming process was very difficult. The company I hired for that project didn't connect with the message I was trying convey. Even when I was part of the brainstorming process, they just couldn't connect with me as a client, and what I wanted out of the process. However, with River + Wolf, the process was amazing. It was seamless.
They really took the time to understand the business, what we do, our business plan, and the kind of clientele we were going after. They also wanted to understand me personally – where I come from, my background, my heritage, and who I had working with me. They took the time to understand my personal taste and style, and anything that goes along with really running a business.
They never made me feel like I was just a customer in their pipeline. It was a very customized and personalized approach. Nowadays, a lot of firms, they just give you a template. You talk to the senior guy, and then the junior team handles most of the work, even though they haven't even spoken to you or know anything about the business, the background, the intricacies of my personality, or the passion that I have for the business. That was very fresh to see.
They tailor every project differently according to each client. For my project, we ended up picking the name from the first stage, so it didn't take as long as some other projects, which was nice. Out of 25 names, we narrowed it down to three or four. Then, out of those finalists, we narrowed it down to one. Once that one was picked, the River + Wolf team had to filter the name to see if it was being used, or if there's any negative connotation online. It's a name that was created using different words and syllables, so it's an original name, so we didn't have any trouble there. The process was seamless.
How did you come to work with River + Wolf?
I found them through a well-known web design company in New York. I spoke to the CEO and founder of that company, and explained what I was looking for. He gave me a list of five firms who specialize in naming, branding, and logo design. I went through the interview process with all of those firms, and spoke to the founders or senior professional at each.
I had my own selection criteria, but the cost was the last of that criteria. I cared more about whether I felt connected with the person I was speaking to, and whether I felt they understood where I'm coming from. I needed to connect with them. They weren't pitching me like everybody else. They weren't selling. They were highlighting their strengths, and that's it. I didn't feel like I was being given a sales pitch.
Could you provide a sense of the size of this initiative in financial terms?
It was less than $10,000.
What was the timeline of the project?
In total, it took two or three months, of which the naming probably took the first three weeks.