What was the scope of their involvement?
Before we ever got started, Margaret very clearly defined the process we would follow. And as such, we knew upfront our responsibilities and the proposed timeline.
River + Wolf sent us an initial information gathering survey, in order to define who we were and our needs. I distributed the form internally to members of the leadership team. I collected their responses and forwarded them to River + Wolf. From there, they did some analysis, distilling the information into one creative brief, which was returned to us for approval.
Over a period of two weeks, River + Wolf came up with over 70 potential names for us to consider. From those, we narrowed the field to between 20 and 30. We forwarded those to River + Wolf, who gave them to their on-staff attorney, who made an initial review of what was available, what was potentially available, and what was not available. We narrowed that refined list down again to 10-12 names, out of which we chose two, one available and one potentially available.
We had some internal discussions, settled on one name, and sent it again to the lawyer, who ran an initial test and told us it was good to go. He was then hired to file all the necessary documents with the US Patent and Trademark Office.
Later this summer we will be launching the new name of our company, “The Encorus Group.”
How did you come to work with River + Wolf?
I did an extensive review of River + Wolf’s website and clients, but also looked at other firms, primarily on the West Coast, as it seemed, much naming and product identity activity was happening there. I contacted most of the naming firms or our ‘radar’, and in the end, the communication I had with River + Wolf was very encouraging and led to us contracting them for the work. Their responsiveness was one factor in our decision process. I emailed and called River + Wolf, and received replies within a few hours, which was huge to me. When I started this process, I contacted a number of naming firm, in order to get information about the firm and see if we were a good fit, and getting a callback or email reply was painful. Margaret’s responsiveness was phenomenal, and I liked working with one point person. She was always there, attentive to questions, and I liked working that way.
How much have you invested with River + Wolf?
The cost of their work was around $10,000.
What is the status of this engagement?
We contracted River + Wolf in March 2017. We have just greenlighted the lawyer to file our name with the US PTO at the beginning of June, and River + Wolf’s portion of this had been finished two weeks prior, in mid-May.