brand naming, taglines, and storytelling

Gold
VERIFIED

River + Wolf is a New York City based naming and verbal identity firm that believes branding begins with words. Moreover, we think language is one of the most powerful means for building, organizing, and communicating a brand’s voice and vision.

Whether working with established brands or start-ups, our goal is always the same: to communicate your brand’s promise in language that informs, inspires, and activates.

 
Undisclosed
 
Undisclosed
 
2 - 9
 Founded
2014
Show all +
New York, NY
headquarters
  • 605 West 113 Suite 2
    New York, NY 10025
    United States

Portfolio

Key clients: 

We work nationally and internationally with clients of every size--from start-ups to Fortune 500s. River + Wolf also provides brand naming and storytelling services to branding, design, advertising, and media studios.   

Ghostery

River + Wolf developed names for Ghostery, a company dedicated to internet searching privacy protection. They presented viable options after a single round of iteration.

Madecasse

River + Wolf helped rename a fair trade chocolate company. They researched existing trademarks and worked with an internal team to understand the brand’s values. They presented viable options after a single round of iteration.

Stella Rising

Women’s Marketing, a top marketing firm with a focus on women’s brands, needed a name that better reflected their work—that of helping indie brands become established stars. The name needed to be friendly yet sophisticated and while nodding to women, not overtly gender-centric. After developing hundreds of names, among them Noonday Sun, Bed of Roses, No Shy Violet, and Wildest Dreams, Stella Rising, with its constellation of
positive associations, rose to the top.

Calvin Klein

Calvin Klein came to River + Wolf to develop a name (not yet launched) for a new unisex fragrance. The name needed to work well within the Calvin Klein tonality of simple, natural English words that would be easy to say and spell across global markets.

NCC Media

In 2019, the media giant NCC came to River + Wolf to develop a name for a company re-brand. The not-yet-launched name needed to convey the idea of a more effective media spend through the company’s unique blend of traditional linear television and new media of digital technology.

Joy Lab (Target)

Target needed a name for their new active wear that blended fitness, fashion, and function into a short natural word name. After reviewing over 600 candidates, ranging from the descriptive (Life in Motion) to the suggestive (Limber), the Target team finally landed on Joy Lab. Partnering “joy” and “lab” together instantly conveyed fun, happiness, and well-researched and tested materials.

Journeywise

Steven Cayre came to River + Wolf in need of a name for his new enterprise — a company that organizes day-long events composed of events — wisdom talks, meals, and arts — designed to nourish and enrich the whole person. The name needed to be warm and welcoming, but not sound like a spa or yoga retreat. Journeywise hit the mark, speaking to the idea of traveling through life in the smartest possible way.

Sleekmeet

Ramzey Chelab needed a name for his all-in-one name conferencing app—a name that highlighted ease and efficiency. The name also had to hold appeal for Arabic speakers, the primary target market. The elegant, two syllable Sleekmeet, with its repeated letter “e” and powerful “k” proved the perfect fit. The minimalist design further emphasized the streamlined nature of the app.

Encorus Group

JR Engineering, a service-disabled veteran-owned small business that provides testing, environmental, and inspection services for construction projects, hired River + Wolf to re-name their company. During multiple in-depth conversations with Kevin Opp, the company’s Director of Marketing, it became clear that the name needed to convey the idea of teams working in collaboration to solve tough structural challenges. Encorus

worked on many levels as it implied engineers (en), chorus (corus), and heart (coeur).

Defy (Quaker State)

To differentiate Quaker State’s long-lasting motor oil from its competitors, the naming team veered away from the industry’s preference for descriptive marks. To find a straightforward, but energetic name, many ideas were taken for a test drive. The journey stopped at Defy—a name mark that said it all. Defy time. Defy an engine’s wear and tear. Defy corrosion.

Earth Vine Grape (Jacob’s Creek)

To name Jacob’s Creek’s organic wine, Margaret Wolfson, River + Wolf's Founder and Chief Creative, used the Rule of Three—a writing principle that asserts things bundled in threes are more satisfying than other numerical groupings. For this Australian wine, we picked three nouns—earth, vine, and grape. To emphasize the wine’s additive-free nature, a period followed each word. The result? A pure and simple name that gets

straight to the point.

Timbalos (Agro)

 

The cooks at Agro had developed a delicious plantain chip. The missing ingredient? A name. Wishing to reflect Caribbean culture, River + WolfFounder and Chief Creative, Margaret Wolfson, journeyed through the fascinating world of island traditions. When the team discovered timbal–a kind of Cuban kettle drum–they knew they'd hit the mark. With its ties to Caribbean culture, festive music, and a cooking utensil

associated with chip making, the name proved hard to beat.

YumChina

Yum sought River + Wolf's help to determine whether or not they should undergo a complete or modest re-brand of their name. River + Wolf led Yum through a variety of naming exercises and as a result, the Yum team determined that the best approach would be to add the word "holdings" to telegraph their expanding business model.  River + Wolf also assisted the team in developing a new ticker symbol.

Samaritan Ministries

Samaritan Ministries, a Christian health-sharing organization, is a valued repeat client. Most recently River + Wolf named an easy-to-use platform that made it a snap for people to become members of the organization’s health-sharing plans. 

Morgan Lewis

Morgan Lewis reached out to River + Wolf to develop a new name (not yet launched) for an A.I. platform designed to assist the legal profession. The name needed to be crisp and modern, but with a tone serious enough for a global law firm.

Big Fish

River + Wolf joined the Big Fish game team to develop a name for a new cooking game. The culinary adventure game helps players build up their culinary skills one dish at a time. Hot Dish, the name cooked up by River + Wolf with the Big Fish team, challenges players to master the timing and accuracy needed to quickly bring new dishes to the table.

BrightSphere

The financial giant OM Asset Management (also known by its acronym OMAM) needed to rebrand as its current name was frequently confused with the country Oman. Above all, the stakeholders of this global, multi-boutique asset management company wanted a simple, clear name that conveyed the concept of smart affiliates coming together to create a richer whole. BrightSphere captured all of these interests, with the added bonus of

being easy to say and spell for international audience.

Motiion

Motiion seeks to provide all stakeholders with transparent information that can foster trust, reduce waste, and ultimately, feed the world. The company accomplishes this through the support of information flows within and across companies in the food value chain. The name selected (not yet launched), spoke to freshness and the ability to leverage all available data in the most effective way.

Chromatics (Redken)

Redken sought a dazzling name for their recently created hair coloring and strengthening system. Given the product’s 48 prismatic shades and the extensive research behind its development, the name needed to tie to both beauty and science. The dual meaning of Chromatics accomplished this, playing to the science of color and the art of music. An added perk? It evoked the high shine of chrome.

Ikaati

The founders of this artisanal tea wanted a name that paid homage to their Indonesian heritage. So the River + Wolf team steeped themselves in the region’s cultural traditions and brewed up Ikaati—a coined word inspired by ikat, the Indonesian dyeing technique and kati, the traditional vessel for transporting tea. They also created stories for each brand line and developed more than one hundred tea names, among them Malaysian

Moon, Black Orchid, and Peppermint Sun.

Terrain (NEC)

The NEC Corporation’s new push-to-talk work phone had to convey durability, dependability, and outdoor usage. However, given its executive buyers, the name needed to be slightly more refined sounding than the tough-as-nails marks common in this space. Terrain covers a lot of ground. With its French roots, the name hints at style while its primary meaning—a piece of land with military advantages—implies ruggedness and the great

outdoors.

Planetarians

This client wanted a name for their new high fiber chip that makes meals biologically complete. The product name also needed to sound like a movement. To accomplish this goal, River + Wolf combined “planet” with the Latin ‘arian’, a suffix meaning a person who advocates for a set of principles. Extra bonus? The word ‘plant’ is embedded in ‘planet’.

Tommee Tippee

River + Wolf led a naming exercise to support a company’s brand expansion in global markets. They created an in-depth questionnaire to develop the strongest list of names and after one round, delivered several winning options.

Quarterlane

This bespoke book delivery service project perfectly complemented River + Wolf’s love of literature. For client Elizabeth Lane, River + Wolf developed over 300 names, Scop (a Scottish storyteller), Bibbly, Unbound, Ink Spell, Cloverbells (Emily Dickinson), Paper Quilt, and Bookfolk. After lots of lively discussion, everyone agreed that Quarterlane fit the bill as it elegantly captured the personal nature of the business plus

its quarterly delivery schedule.

Discover More (Discover)

Discover needed a name for its 5% cash back card. Discover More fit the bill, creating a strong call to action while announcing the card’s many benefits: more money back, more services, and more opportunities to pay back without accumulating further interest. The company kept this imperative form for their latest card—the Discover It card. Margaret Wolfson, River + Wolf's founder, also named Open Road, a gas mileage card.

Hugo

Bettina Cisneros and Joie Jager-Hyman came to River + Wolf in need of a name for their latest entrepreneurial vision—a digital platform where intellectually curious high school students could gain access to exceptional mentors who could help propel their learning to the next level. After looking for creative inspiration in multiple intellectual disciplines, River + Wolf landed on Hugo, a popular European name meaning

“mind”.

Foxx

River + Wolf developed a branding name and assisted with trademark registration for a new burner phone with a wider-than-usual display. This was accopmlished through the name Miro, meaning "to look" in Spanish. The name also mapped back to the Spanish painter, Joan Miro, whose mobiles evoked connection and connectivity.

Outshine (Nestlé)

Nestlé needed a name for their delicious yoghurt and fruit bar. After developing many names that pointed to creaminess and tartness of these frozen treats, the team switched gears and developed Outshine, a name that positions the bar's flavor as one that outshines the competition. Not only did it suggest something that surpassed all the others but it evoked a sunny day.

Luscious Cosmetics

River + Wolf provided naming and trademarking services for a Dubai-based  as they entered the United States market. They supplied expert consultation, created an array of options, and filed all appropriate documents to finalize the selection.

Goodness Glows (Burt's Bees)

Burt’s Bees needed a name for it soon-to-launch, 98.9% natural, liquid makeup. The name needed to keep within the Burt’s Bees plain and simple tone—nothing overly metaphorical. Goodness Glows, the final name chosen from hundreds of submitted candidates, suggested beauty inside and out.

Senhance (TransEnterix)

The medical technology company, TransEnterix, had a great product—the ALF-X surgical robot system. Unfortunately, the existing name felt cold and clinical. So the search began for a new name that would would appeal to both surgeons and patients. At the same time it needed to convey the system’s chief function – to enhance the surgeon’s senses. Senhance accomplished both these goals with the added benefit of being highly

ownable.

GALvanize (Unilever)

River + Wolf teamed up with esteemed colleagues, Catchword, to re-brand Unilever’s new initiative for women. And while not typical for competitors to work together, it proved a great experience for all. After two rounds of naming, GALvanize caught fire with the Unilever team. “Gal”, as part of the word, addressed women without excluding men, and the word’s meaning directly conveyed the initiative’s purpose.

Dremel Trio (Dremel)

Dremel had developed a nifty DIY tool that cut, sanded, and routed. The name needed to address the tool’s three functions and appeal to both female and male consumers. Trio cut right to the chase, speaking to three uses while evoking the harmony, artistry, and craftsmanship of a musical ensemble.

Keypoint Intelligence

The merger of Buyer’s Lab and Infotrend required a new name. The dual meaning of “key”—something essential and something that unlocks—especially when paired with “point” with its suggestion of exactness and conciseness quickly found favor. Adding intelligence strengthened the mark from a TM perspective and highlighted the quality of the company’s reports and advisory services.

Sunhouse

Tenoch and Tlacael Esparza called on River + Wolf to develop a name for their new music technology company. Using the latest advances in signal sensor and signal technology, the company’s products reinvigorate and expand the possibilities of live performance. We found our inspiration in an Aztec myth that tells of a once dark world transformed through music. The name, Sunhouse, resonated with the founders for numerous reasons,

among them its link to their Aztec heritage.

Joyst

After building businesses at CNET, Yahoo!, and Time, Inc. Bettina Cisneros needed a name for her own enterprise—a platform that provides tips and reviews along with pre-vetted products, services, and resources to shore up the lives of professional women. A play on the word “joist”–a support beam–the name conveys both the platform’s function and the happy feeling that comes when things get done and done right.

Yolla (LANCK)

LANCK Telecom, a Russian-based company sought a name for their soon-to-launch app. The name needed to be simple to say, easy to spell, and no more than two syllables. Yolla suggests “yo”—slang for “hi” or “hey”. It also evokes “ola”, which aurally suggests the international pronunciation of “hello”. Topping it off? “Ola” plays to “olé”, the Spanish way of saying bravo.

Reviews

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Product Naming for Digital Privacy Company

"They also went above and beyond in responding to our (sometimes changing) attitudes towards names..." 

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - Jun. 2019
Project summary: 

River + Wolf developed a name for a new product based on existing brand components and questionnaire answers. After creating a shortlist from client feedback, they analyzed final options for legal conflicts.

The Reviewer
 
11-50 Employees
 
New York, New York
Jeremy Tillman
President, Head of Product & Marketing, Ghostery
 
Verified
The Review
Feedback summary: 

Thanks to a thorough research process, the chosen name was available and fit the brand well. River + Wolf was flexible with fluctuating requirements and responded quickly throughout the engagement. Customers can expect a robust process with many options.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Ghostery is a digital privacy company based in New York City. I am the President and the Head of Product & Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire River + Wolf?

Ghostery hired River + Wolf to help us name a new product that we are launching in 2019.

What were your goals for this project?

Our goal for the project was to choose a name and nomenclature that built on our brand and positioned our new product to enter a new market.

SOLUTION

How did you select this vendor?

We selected this vendor because we were really impressed with our initial phone call with Margaret about the River + Wolf methodology. She was extremely knowledgeable and was clearly an expert in her field. It was also clear that her team was small enough to keep our costs down; bigger firms with bigger teams had quoted us much higher estimates for the same work.

Describe the scope of their work in detail.

The process began with a discovery phone call where we discussed the historical context of the company, the new product and its value proposition, as well as existing elements of the brand. This was followed by an in-depth questionnaire where we answered very specific questions to provide more detail about the product, as well as questions pertaining to what sort of names, nomenclatures, and concepts we liked and didn't like.

River + Wolf took this information and compiled a preliminary set of names, which they presented to our team for review. From here, it was an incremental process of providing feedback to River + Wolf on the names and concepts we did and did not like to narrow the list down. This shortlist of names underwent additional legal and contextual screening to further winnow the list down to a final set of names, from which we selected our ultimate choice.

What was the team composition?

We worked directly with Margaret Wolfson, the Founder & Creative Director of River + Wolf, though she had a team of naming specialists as well as a legal consultant working on our project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We successfully named our new product, Ghostery Midnight, which we have announced will launch in fall of 2019.

How effective was the workflow between your team and theirs?

The workflow between our teams was effective. We would communicate quite frequently via email and phone call, with scheduled presentations and working sessions throughout our engagement.

What did you find most impressive about this company?

I found the responsiveness and thoroughness of River + Wolf very impressive. They also went above and beyond in responding to our (sometimes changing) attitudes towards names, which required that they explore quite a few concepts on our behalf.

Are there any areas for improvement?

I think it took River + Wolf a little while to really understand our product offering and triangulate our naming preferences with the brand and the product functionality. We got there in the end, but I think it took us all a little longer than we thought to get there.

5.0
Overall Score All in all, I was very happy with our experience.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    Scheduling with River + Wolf was pretty easy.
  • 4.5 Cost
    Value / within estimates
    River + Wolf weren't cheap, but we found them affordable.
  • 5.0 Quality
    Service & deliverables
    Their presentations and naming options were great.
  • 5.0 NPS
    Willing to refer
    I would refer River + Wolf to other tech companies.

Naming & Branding for Advertising Company

"We're proud of our final name and excited to use it."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. - June 2019
Project summary: 

River + Wolf compiled lists of potential names, ran trademark screenings, and evaluated risk levels. 

The Reviewer
 
501-1000 Employees
 
New York, New York
Meridith Miller
Chief of Staff, NCC Media
 
Verified
The Review
Feedback summary: 

The chosen name perfectly aligned with the company's values and mission. River + Wolf impressed with their transparent communication and organized workflow. They delivered on time, listened carefully to requests, and explained each stage of the process.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

NCC is a national TV advertising and data-driven technology company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire River + Wolf?

We needed a new name.

What were your goals for this project?

We wanted to quickly find a new name that aligned with our values and position in the industry.

SOLUTION

How did you select this vendor?

They were recommended by a friend. 

Describe the scope of their work in detail.

River + Wolf developed a comprehensive list of names according to the guidelines we gave. They subjected each name to a preliminary trademark screening and offered guidance on its risk level.

What was the team composition?

We worked with their CEO, CMO, chief of staff, creative director, and corporate communications team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We're proud of our final name and excited to use it.

How effective was the workflow between your team and theirs?

The workflow was great. We stuck to the timeline and they helped us stay on schedule. When we provided feedback, they adopted it and evolved the product. They were collaborative and communicative throughout, explaining the status of each deliverable at every step.

What did you find most impressive about this company?

I was impressed by how they pinpointed our needs and provided a list of names that hit our brief perfectly. Within two rounds, they gave us a list of names that thoroughly fulfilled our requests.

Are there any areas for improvement?

Sometimes, the explanations they gave were too redundant and lengthy.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Naming for Baby Products Manufacturer

"Their passion and authenticity stood out—we could tell they were invested and connected with our project."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - Feb. 2019
Project summary: 

River + Wolf supported a naming exercise to support a company’s brand expansion. They created an in-depth questionnaire to develop the strongest list of names and delivered several options.

The Reviewer
 
201-500 Employees
 
Boston, Massachusetts
Jenny Lockwood Mullaney
Head of Global Category - Feeding, Mayborn Group (Tommee Tippee)
 
Verified
The Review
Feedback summary: 

Although the selection and trademark phases haven’t concluded, the internal team is fully satisfied with the support River + Wolf provided. Despite a tight timeline, the team was cooperative and capable. Their enthusiasm and dedication to the work were clear throughout the engagement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the head of global category for Mayborn Group (Tommee Tippee), a multinational baby products manufacturer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with River + Wolf?

We were looking to further expand into a different market and needed a new brand name.

SOLUTION

What was the scope of their involvement?

We had a few preliminary discussions to explain our needs, and we sent them a package of orientation materials. We included category insights, consumer data, brand guidelines, and other strategic content so River + Wolf could get a better understand of our business. From there, they returned with a customized naming questionnaire for our organization to fill out. They used our answers and formulated a list of potential names that could survive a trademark knockout search and cover five areas of trade.

What is the team composition?

We communicated directly with Margaret (Founder & Chief Creative, River + Wolf) as our main point of contact.

How did you come to work with River + Wolf?

Our head of branding in the UK wanted an American-based company that would know the market we were trying to enter. They looked online and read reviews of several vendors. After contacting a few teams with a proposal, River + Wolf responded quickly and was confident they could complete the project for us.

How much have you invested with them?

We spent $24,000 on their services.

What is the status of this engagement?

We completed the project under a tight timeline, so we worked together from January–February 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re currently identifying the final name and completing the trademark clearances, so we haven’t been able to gather feedback yet. However, it was amazing that they finished the entire exercise within our limited time restraints.

How did River + Wolf perform from a project management standpoint?

River + Wolf was excellent at managing the project. I couldn’t ask for a better partnership. They were accommodating in terms of our schedule, timezone difference, and overall needs. We found a great balance in responsibilities between our teams. They were able to work independently while keeping me informed throughout the process.

What did you find most impressive about them?

Their passion and authenticity stood out—we could tell they were invested and connected with our project. They were responsive and friendly during all of our communication. We liked their strong, unique methodology— I can’t say enough positive remarks about it. They also should get twice as much credit for completing the project as quickly as they did.

Are there any areas they could improve?

I can’t think of anything they could have done better for us.

5.0
Overall Score They were fantastic to work with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    I couldn’t ask for a better team. They were amenable and accommodating to our tight schedule.
  • 5.0 Cost
    Value / within estimates
    Their price appears to be fair and align with the market value.
  • 5.0 Quality
    Service & deliverables
    Everything was delivered within the timeframe and aligned with our specs.
  • 5.0 NPS
    Willing to refer
    I’d absolutely recommend them and use their services again.

Product Naming for Human Capital Management Company

"Their immense attention to detail is unmatched in the industry."

Quality: 
5.0
Schedule: 
5.0
Cost: 
n/a
Willing to refer: 
5.0
The Project
 
Confidential
 
Dec. 2018–Feb. 2019
Project summary: 

River + Wolf provided naming services for a financial service provider’s product launch. They performed marketing research, provided a range of options, and filed trademark documents for the final selections.

The Reviewer
 
11-50 Employees
 
Winston Salem, North Carolina
Sherry Burick
Director of Sales & Marketing, CBIZ
 
Verified
The Review
Feedback summary: 

Approaching the launch, the company is fully satisfied with the final name River + Launch helped curate. The team was an integral part of the process, and their dedication made them a valuable asset. Their communicative, insightful nature was a hallmark of the collaboration.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of sales and marketing for CBIZ, a human capital management firm. We provide payroll and benefits services to all-size businesses across the US.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with River + Wolf?

We were launching a new product and hired River + Wolf to help us create a name for it.

SOLUTION

What was the scope of their involvement?

To begin, their team spent significant time gathering information on our company. They dedicated themselves to identifying key aspects of our business’ culture and goals. To gain an understanding of what we were looking for, they had us fill out several forms to get our opinion on existing marketplace names and our direction as a company. We had several calls to discuss the intel River + Wolf collected and provided feedback.

From there, they used all of our input and created a list of names. Margaret (Founder & Chief Creative, River + Wolf) took the time to explain each option and gave us useful definitions for each word. Their team showed us how to create a marketing pitch for each name. They also attached a PowerPoint so we had visual imagery to base our decision on. Once we narrowed down our list to three names, River + Wolf managed the trademark and legal services for us, which is wrapping up soon.

What is the team composition?

Maraget was our main point of contact during the project.

How did you come to work with River + Wolf?

We followed a recommendation from someone within our company and reached out to River + Wolf. After we met with Margaret and went through the interview process with her, it was clear her team would be the right choice because of their detailed approach. They researched our company and came to our meetings prepared, which made them stand out.

What is the status of this engagement?

The project ran from December 2018–February 2019. River + Wolf is still supporting the legal trademark process, but the main project is complete.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t launched the product yet, so it’s difficult to measure their success. However, we’re delighted with their work and approach.

How did River + Wolf perform from a project management standpoint?

They managed the project excellently. Margaret had a close attention to detail and kept everything on track. Even when our internal team was busy with the launch, River + Wolf ensured we communicated effectively and gave them feedback. We mostly spoke through email and over the phone, and their team consistently followed up on our needs.

What did you find most impressive about them?

Their immense attention to detail is unmatched in the industry. They got to know our company and cared about our culture and goals. Their consistent communication was also valuable.

Are there any areas they could improve?

There’s nothing they could have done better.

5.0
Overall Score Working with them has been a success, they were instrumental in the process.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They kept us on track, drove the project forward, and met all of our deadlines.
  • N/A Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    The deliverables and quality marketing research were great.
  • 5.0 NPS
    Willing to refer
    I would definitely recommend them to a friend or colleague.

Naming for Global Cosmetics Company

“River + Wolf’s expertise was remarkable—they take an artistic approach to their work.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. 2018
Project summary: 

River + Wolf provided naming services for a company resolving trademark issues. They supplied expert consultation, created an array of options, and filed all appropriate documents to finalize the selection.

The Reviewer
 
1-10 Employees
 
Dubai, UAE
Mehrbano Sethi
CEO & Founder, Luscious Cosmetics
 
Verified
The Review
Feedback summary: 

The legal issues were resolved quickly and professionally with the support of River + Wolf. The new name maintains the original integrity and brand recognition for the business. The team excelled at providing unique insight and contributing strong suggestions under a tight deadline.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m CEO and president of Luscious Cosmetics, a vegan, cruelty-free independent beauty brand. I started the company to create a range of makeup to work with all skin tones.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with River + Wolf?

When we entered the US market, another company in the beauty space filed a trademark infringement suit against our name. We didn’t have the resources to litigate against this large business, but we also didn’t want to entirely abandon our brand and start from scratch. To avoid this outcome, we hired River + Wolf to help us find a new name and get a trademark to end our legal issues.

SOLUTION

What was the scope of their involvement?

River + Wolf helped me find a new name that included the word “luscious” but also rebranded our image moving forward. Margaret (Founder & Chief Creative, River + Wolf) presented a list of names and we worked together to narrow the choice down. She explained the etymology of each word and how it would relate to my target market. After hundreds of IP lookups and trademark searches to ensure the names we liked weren’t taken. Once we landed on a brand name, Margaret helped us secure the trademark.

What is the team composition?

Margaret was my only point of contact.

How did you come to work with River + Wolf?

When I was faced with the legal naming issues, I knew I wanted to hire an expert with a technical background. I found Margaret online and saw she had worked with several companies I was fond of. After contacting her, I appreciated her empathy for my situation and level of involvement she offered, so I chose her for the project.

How much have you invested with them?

We spent between $16,000–$18,000 on their services, and it was well worth it.

What is the status of this engagement?

We worked on the project in August 2018, and we finished it within two weeks because of the trademark deadline we were under.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

First and foremost, we were we able to pacify the company who filed legal actions against us. The support from River + Wolf helped us avoid starting our brand over from scratch and we got to keep the visibility we developed over the years. We also secured the trademark very quickly with their support, so no time was wasted and everything was done professionally.

How did River + Wolf perform from a project management standpoint?

We primarily spoke over the phone and through Skype on a weekly basis. Although I have a full plate as an entrepreneur, Margaret ensured she got in contact with me to work through every step.

What did you find most impressive about them?

River + Wolf’s expertise was remarkable—they take an artistic approach to their work. Margaret knew everything about the words she suggested, ranging from the Greek mythology attached to it and the way it sounds to a customer. The process was fast and logical, which I appreciated.

Are there any areas they could improve?

There’s nothing they could have done better; I was very satisfied.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They kept the momentum going and met our deadline.
  • 4.0 Cost
    Value / within estimates
    Although they aren’t the most inexpensive option, it was entirely fair and worth the price.
  • 5.0 Quality
    Service & deliverables
    We accomplished everything perfectly and within a short amount of time.
  • 5.0 NPS
    Willing to refer
    I would very likely recommend them.

Naming for Chocolate Company

“Their creativity and passion for what they do set them apart from similar vendors.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. - Dec. 2018
Project summary: 

River + Wolf helped rename a company. They researched existing trademarks and worked with an internal team to understand the brand’s values. They presented viable options after a single round of iteration.

The Reviewer
 
11-50 Employees
 
Austin, Texas
VP of Marketing, Chocolate Company
 
Verified
The Review
Feedback summary: 

River + Wolf worked hard to come up with multiple naming options within a short time frame. Their collaborative approach yields outstanding results. Executive-level involvement ensures a transparent and enjoyable process. They consistently create exceptional deliverables.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing for a chocolate company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with River + Wolf?

Our brand name wasn’t a good fit for our product. It was hard to pronounce, so people had trouble ordering it or recommending it. Therefore, we needed a specialized marketing firm to rename the company.

SOLUTION

What was the scope of their involvement?

Our engagement with River + Wolf started with a brief consultation. I talked to Margaret (Founder, River + Wolf) on the phone and we talked about our goals as a company. She sent me a potential scope of work document that included fees and outlined the deliverables. Once I agreed to their terms, the naming process began.

Their team did a preliminary trademark search before they presented any naming options. They also provided several contacts capable of performing a full and in-depth trademark search. While River + Wolf didn’t offer that service, I felt comfortable working with who they recommended.

While they technically went through a single round of naming iteration, it felt more like five rounds. Margaret is constantly thinking of new ideas, so they were able to provide a full breadth of options. I selected a few I liked, but Margaret kept working from that feedback to produce more and more alternatives. It was an extensive process, but a worthwhile one.

What is the team composition?

Margaret was our main point of contact, but we also worked with three other resources from River + Wolf.

How did you come to work with River + Wolf?

After a couple of Google searches, I used Clutch to find five vendors within our price range. After interviewing it each firm, we found that River + Wolf would complement us best.

How much have you invested with them?

We spent just under $25,000.

What is the status of this engagement?

Our engagement with them took place from November–December 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had the budget to hire two naming companies simultaneously. After testing the top five options presented by both companies, River + Wolf had the winning name by quite a large margin.

How did River + Wolf perform from a project management standpoint?

The scope of work document they sent us accurately described the services they intended to provide and how much everything would cost. Everything was clear and concise. As I alluded to earlier, Margaret did a fantastic job communicating with us. She and I exchanged e-mails every morning and night on both weekdays and weekends. We immersed ourselves in the project, and she made it an enjoyable process. Their performance during iteration and throughout the final presentation was highly professional.

What did you find most impressive about them?

I expected River + Wolf to be a creative wildcard, and that’s what they turned out to be. Their level of creativity and passion for what they do set them apart from similar vendors.

Are there any areas they could improve?

No. We’re incredibly happy with them, so I don’t have substantial criticism to offer.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They never missed a deadline.
  • 5.0 Cost
    Value / within estimates
    They’re more affordable than larger companies.
  • 5.0 Quality
    Service & deliverables
    They gave us a winning name.
  • 5.0 NPS
    Willing to refer

Branding for University of California at Santa Cruz

“I’ve never seen this level of clarity or concern for my needs from any other vendor.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Sept. 2017 - Ongoing
Project summary: 

River + Wolf supports a new initiative within a collegiate arts division. They create brochures and marketing documents, prepare visiting lecturers, assist with curriculum development, and co-teach the class.

The Reviewer
 
5,001-10,000 Employees
 
Santa Cruz, California
Susan Solt
Dean of the Arts, University of California, Santa Cruz
 
Verified
The Review
Feedback summary: 

Thanks to River + Wolf’s clear record keeping, the initiative is in a better position to receive important grant funding. They are trustworthy and thoughtful, and their flexibility, broad knowledge of the field, and global-mindedness are assets to the project.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the dean of the arts division at UC Santa Cruz. My division has comprehensive performing and visual arts programs for grads and undergrads that focus on theory and practice intersection.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with River + Wolf?

When I entered the school as a new dean, I came with an initiative to help artists become entrepreneurs after completing their course of study. I needed to integrate this idea, philosophy, and curriculum into the arts division, brand it, and market it as a major feature of my deanship.

SOLUTION

What was the scope of their involvement?

They helped me define the initiative through a set of communication documents. We created a class with revolving guest artists who are exemplars in the field. As each guest lecturer arrived, they prepped them for the class. Margaret (Founder and Chief Creative, River + Wolf) co-taught the class with me and participated as a speaker.

We’re currently assembling a booklet that documents the work we did in the class, and we have a planning timeline for the next two years to set strategies and integrations with the rest of the department and other entities. They bring their graphic perspective and verbal facility to bear in compelling brochures and other materials for students, academics, and donors.

The whole project is coming together in phases. They create a blueprint of action items, documents, and other deliverables that are valuable assets for fundraising, development, and marketing. We always have the big picture in mind.

What is the team composition?

Since we are both principals, I work directly with Margaret. I work very closely with her and am very aware her design team/

How did you come to work with River + Wolf?

I’ve known Margaret for many years as an artist and someone who works in the not-for-profit world as an educator. She helped me when I was trying to articulate a framework for a class I taught at another institution. Her ideas are provocative and challenging, and I trust her implicitly. We share aesthetic values and have the same standard of excellence. When I developed this initiative at UC Santa Cruz, I knew she was the natural choice. She was the only person I considered.

How much have you invested with them?

The last contract was around $77,000.

What is the status of this engagement?

Discussions for the project started around September 2017, and the contract was finalized in December 2017. They were tremendously generous with their time before the contract was finalized. We plan to continue our collaboration through the end of 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We are in the process of trying to meet requirements of a University of California Office of the President grant. There are a lot of metrics attached to that project, including the number of students we interact with, the curriculum we develop, and our marketing and public image. Without their help, we would not have the clear metrics we need to qualify for the grant. Thanks to their intervention, we’ve exceeded our goals.

How did River + Wolf perform from a project management standpoint?

Margaret has the capacity to think on so many levels and is excellent with staff. She’s worked with several members of my team to assess individual talents and always looks for ways to maximize potential. Her methods are never heavy-handed; she’s an integrative, thoughtful listener who makes everyone feel like they’re participating and contributing.

What did you find most impressive about them?

I’m so grateful to them. They’re always careful and respectful of our deadlines, and they keep me on track. Their flexibility is a major asset, and the value they provide for the money we spend is tremendous. All the costs are clearly aligned with tasks they complete, and I’ve never seen this level of clarity or concern for my needs from any other vendor.

They’re extremely knowledgeable of current events and can communicate with anyone. No matter who their client is, they will do the research to complete any task at hand.

Are there any areas they could improve?

I get exactly what I need and can’t think of anything they should improve. Margaret is the hardest worker I’ve ever met, and her turnaround times are nearly immediate. I hope she has enough people on her team to allow her the bandwidth she needs.

Do you have any advice for potential customers?

There are so many firms out there, and its hard to know who to trust, especially as a nonprofit organization. As a dean at a public university, I wholeheartedly recommend working with River + Wolf.

5.0
Overall Score They are a trustworthy, fiscally responsible thought leader in the arts.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    All our deadlines were met, and they help keep us on track. They never drop the ball.
  • 5.0 Cost
    Value / within estimates
    The value for the money spent is unbelievable. They’re conscientious of our budget and aware of our needs.
  • 5.0 Quality
    Service & deliverables
    They meet a very high standard for the look and clarity of the materials.
  • 5.0 NPS
    Willing to refer
    They are adaptive, imaginative, and very experienced. Their knowledge is broad and they’re good critical thinkers.

Business Naming Workshop for Data Platform

"River + Wolf saved us a considerable amount of heartache."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Sept. 2018
Project summary: 

River + Wolf conducted an educational workshop to introduce the challenges and strategies of selecting a name that would project a strong brand and provide a solid foundation for a growing business.

The Reviewer
 
51-200 Employees
 
New York, New York
Head of Communications, IEX
 
Verified
The Review
Feedback summary: 

River + Wolf’s practical knowledge of naming methodology was valuable so as to avoid pitfalls and continue a discourse of all potential options. The team impressed with its organized and detailed approach. Their workshop design and insight reduced the likelihood of future roadblocks.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the Head of Communications at IEX. We are a stock exchange on a mission to build fairer markets.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with River + Wolf?

We engaged with River + Wolf to conduct a workshop that would educate us in the process of selecting a name that would serve as a strong foundation for growing a nascent business. 

SOLUTION

What was the scope of their involvement?

River + Wolf was enlisted to help us understand the challenges associated with naming a new business. Their practical knowledge in that area was something that our team lacked. Our engagement was oriented toward the training of how to develop a name rather than picking the name itself.

What is the team composition?

We worked solely with Margaret (Founder/Creative Chief, River + Wolf).

How did you come to work with River + Wolf?

My colleague interviewed between 5–10 different agencies, a process that considered what each could do for us, and we thought River + Wolf could best fit our specific needs.

What is the status of this engagement?

River + Wolf hosted the workshop in September.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our workshop included the training and practical realities around name selection and the strategy for finding a suitable one. We were introduced to many of the challenges we would encounter. For example, we had certain preferences for a single-word name and avoiding a coined word or a compound word. Margaret opened our eyes to the idea that two decades ago, that would be more viable, but it’s now rare and challenging to identify a name that we like that hasn’t been taken already. She led us through the realities of the current naming environment and saved us a considerable amount of time and effort.

How did River + Wolf perform from a project management standpoint?

Margaret helped us structure the right conversations that both leveraged the ideas and inputs from across the organization while bringing in a great level of outside, expert perspective.

What did you find most impressive about them?

Margaret provided case studies from outside of finance which gave us the right level of inspiration.

Are there any areas they could improve?

We are quite pleased with Margaret’s work and guidance. I can’t pinpoint any specific area that needs improvement.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Naming for Nail Care & Spa Package Company

"The names were praised both internally and externally. We're very satisfied with the quality and speed of their work."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - July 2018
Project summary: 

River + Wolf created a presentation of name options for a beauty shop and their 27 nail polish colors. Following a discovery meeting, they came up with over 100 potential names that aligned with the brand.

The Reviewer
 
1-10 Employees
 
New Jersey
Head of Product Development, TUTTI
 
Verified
The Review
Feedback summary: 

River + Wolf’s proposed names were well received by internal employees and clients. With a professional and time-oriented work ethic, the team showed their dedication to the project. They leveraged their expertise to accurately mirror the brand in their suggested names.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the head of product development for a beauty and spa company. We privately own and operate 17 beauty styling stores on the east coast of the United States. Eleven of those stores are located inside luxury shopping malls.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with River + Wolf?

We struggled to name our service and our nail polish, so we decided to look for a partner to help.

SOLUTION

What was the scope of their involvement?

In an initial discovery meeting, we spoke with River + Wolf to discuss ideas for the name. A few weeks later, they came back with a PowerPoint presentation that included multiple names for our 27 nail polish shades and over 100 options for our shade names. Each idea was accompanied by a short explanation. They accounted for legal issues in each of the name options.

What is the team composition?

We worked with the founder of River + Wolf.

How did you come to work with River + Wolf?

We contacted several companies on Clutch. River + Wolf was kind, sincere, and enthusiastic, so we chose to partner with them.

How much have you invested with them?

In total, we spent $20,000.

What is the status of this engagement?

We worked together from March 2018–July 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The names were praised both internally and externally. We’re very satisfied with the quality and speed of their work.

How did River + Wolf perform from a project management standpoint?

The founder managed the project extremely well. She was responsible, knowledgeable, and timely. Her guidance was valuable to our company. Additionally, River + Wolf was very responsive throughout the engagement.

What did you find most impressive about them?

They worked as part of our internal team. We really appreciated their patience and their willingness to share their own ideas.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    It’s very easy to reach them and they always deliver on time.
  • 5.0 Cost
    Value / within estimates
    They worked a lot more than what we paid for.
  • 5.0 Quality
    Service & deliverables
    All of our employees are satisfied.
  • 5.0 NPS
    Willing to refer
    I’d work with them and I’s recommend them to friends and coworkers.

Renaming for Medical Component Manufacturer

We've been pleased with what we received. It was a great value.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May - July 2018
Project summary: 

Helping an organization find a new name, River+Wolf took full charge of the renaming process, presenting the in-house team with the name that is now being trademarked.

The Reviewer
 
51-200 Employees
 
Roanoke, Virginia
Lydia Brantingham-Payne
Marketing Communications Manager, Plastics One
 
Verified
The Review
Feedback summary: 

The internal team and the leadership are impressed with the results. Great listeners, River+Wolf delivered the name that meets all requirements, while their responsiveness and flawless project management contributed to the positive experience.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the marketing and communications manager at Plastics One. We're a medical component manufacturer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with River + Wolf?

We've been around for 80 years, but our name didn't really describe us. We were looking for a vendor to help us rename our organization.

SOLUTION

What was the scope of their involvement?

We didn't know how to go about renaming. They had a few phone calls with us to discuss the direction we wanted to go in and then, they guided us through the entire process. We found the name we liked after one round, so we're currently working with a trademark lawyer to get it trademarked. They also recommended someone who is helping us with the logo.

What is the team composition?

We worked directly with Margaret (Owner, River+Wolf).

How did you come to work with them?

We found them through a Google search. We were impressed with their website, the reviews they had, and their responsiveness, so we chose them.

How much have you invested with them?

We spent between $15,000–$25,000.

What is the status of this engagement?

We worked with them from May–July 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our CEO, our graphic designer, and myself were impressed with their accuracy and their response times. Margaret listened to us and found the name that we wanted.

How did they perform from a project management standpoint?

They were very thorough with their processes and documentation. Also, they worked very quickly.

What did you find most impressive about them?

They have a fantastic team.

Are there any areas they could improve?

I can't think of anything.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    We've been pleased with what we received. It was a great value.
  • 5.0 Quality
    Service & deliverables
    She always made sure we were comfortable with the deadlines and the schedule.
  • 5.0 NPS
    Willing to refer
    They do a great job.
Verification

Clutch verification provides an additional layer of data to help you make the right purchasing decsion of business services. Learn more

Verification Level
Gold
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
New York
ID
4537121
Date of Formation
Mar 3, 2014
Source
NYS Department of State
Last Updated
Dec 24, 2018
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last Updated
Jul 22, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
33
OVERALL REVIEW RATING
5.0
Source
Clutch
LAST UPDATED
August 13, 2019