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Top Global Naming Agency # 1 Ranked NYC

River + Wolf is a New York City based naming agency with clients around the globe. But whether working with clients in the United States, or in the UK, the Middle East, Europe, Asia, or Latin America, our goal is always the same: to develop extraordinary company, product, and service names. We work in all industries, including healthcare innovation, personal care, food and beverage, apparel, education, and technology, to mention a few. River + Wolf also provides total branding packages for our naming clients, from strategy and name development to design. 

  • $10,000+
  • $200 - $300 / hr
  • 2 - 9
  • New York, NY
  • Founded 2014

1 Language that we service

  • English

1 Timezone that we service

EST
Eastern Standard Time (EST)

1 Locations

  • New York , NY

Focus

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    Pricing Snapshot

    Min. project size $10,000+
    Avg. hourly rate $200 - $300 /hr
    Rating for cost 4.7 /5

    What Clients Have Said

    River + Wolf offers competitive pricing for naming services, typically ranging from $10,000 to over $50,000 depending on project scope. Clients appreciate their value for cost, responsiveness, and creative process, often leading to successful brand identities and trademark registrations.

    This summary is based on verified Clutch reviews.

    Most Common Project Size

    $10,000 - $49,999 based on 61 reviews
    < $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
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    River + Wolf Review Insights

    Overall Review Rating

    4.9
    • Quality 4.9
    • Schedule 5.0
    • Cost 4.7
    • Willing to Refer 4.9

    Top Mentions

    Review Highlights

    • Creative and Innovative Solutions

      Clients appreciate River + Wolf's creativity in generating diverse and innovative naming options. Their ability to think outside the box and provide a wide range of potential names is frequently commended.

    • Thorough Research and Presentation

      River + Wolf conducts extensive research to ensure names are appropriate and available for trademark. Their detailed presentations, which often include background stories and rationales for each name, are highly valued by clients.

    • Room for Improvement in Creative Direction

      Some clients noted that River + Wolf occasionally pursued creative directions that were slightly off-brief. Early check-ins and additional alignment discussions could enhance the creative process and ensure all options align with client expectations.

    • Legal and Trademark Assistance

      The agency assists clients with preliminary trademark screenings and provides guidance on legal considerations, ensuring that names are viable from a legal standpoint. This support is crucial for clients seeking secure brand names.

    • Responsive and Flexible Team

      River + Wolf is praised for their flexibility and ability to adapt to client needs, including accommodating tight deadlines and last-minute changes. Their responsiveness is a key factor in client satisfaction.

    • Exceptional Client Communication

      Clients consistently praise River + Wolf for their clear, responsive communication and ability to manage expectations. They are noted for their transparency and willingness to involve clients in the naming process, ensuring all parties are aligned and informed.

    River + Wolf Reviews

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    Naming for Jewelry Co

    • Branding
    • $50,000 to $199,999
    • Nov. 2024 - Jan. 2025
    4.0
    Quality
    4.5
    Schedule
    4.5
    Cost
    4.0
    Willing to Refer
    4.5

    "We had an outstanding collaboration."

    Head of Brand Development, Jewelry Co
    Anonymous
    • Retail
    • England
    • 10,001+ Employees
    • Phone Interview 
    • Verified

    River + Wolf provided naming services for a jewelry company. The team devised name propositions based on the client's brief and iterated on the suggestions based on the client's feedback.

    Brand Naming Services for Food & Beverage Company

    • Branding
    • $10,000 to $49,999
    • December 2024
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They went out of their way to help us understand every step of the project."

    Executive, Innovative Conscious Trading
    Anonymous
    • Food & Beverage
    • Tabuk, Saudi Arabia
    • 1-10 Employees
    • Phone Interview 
    • Verified

    A food and beverage company hired River + Wolf to provide brand naming services. The team was responsible for creating a list of possible brand names for the client so they could choose the best fit.

    Product Naming & Presentation Design for MedTech Company

    • Branding Graphic Design
    • $10,000 to $49,999
    • Sep. - Oct. 2024
    4.5
    Quality
    4.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    4.5

    "What stood out most about River + Wolf was their founder's hands-on involvement and deep passion for naming."

    CEO, MedTech Company
    Scott Nelson
    • Medical
    • Minneapolis, Minnesota
    • 1-10 Employees
    • Online Review 
    • Verified

    River + Wolf created the naming for two products of a medtech company. The team conducted market research, analyzed industry trends, created 10 name options, and designed a Microsoft PowerPoint presentation.

    Naming Services for Cognac Company

    • Branding Intellectual Property Law Language Interpretation
    • Confidential
    • June - Sep. 2024
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "River & Wolf has provided us support on the project beyond our expectations."

    Brand Manager, Cognac Company
    Flore D'HALLUIN
    • Food & Beverage
    • Cognac, France
    • 1,001-5,000 Employees
    • Online Review 
    • Verified

    River + Wolf provided naming services for a cognac company. The team developed names for the client's new beverage and screened them for identical matches.

    Rebranding & Renaming for Alcoholic Beverage Manufacturing Company

    • Branding
    • Confidential
    • Jan. 2023 - Jan. 2024
    4.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "I didn't think they could improve anything — they exceeded my expectations."

    Marketing Teammate, Maison Ferrand
    Anonymous
    • Food & Beverage
    • France
    • 11-50 Employees
    • Phone Interview 
    • Verified

    A fine spirits company hired River + Wolf for renaming. The team helped the client come up with a new name for their existing company that could reflect their DNA as a brand.

    Branding for Home Appliance Company

    • Branding Marketing Strategy
    • $50,000 to $199,999
    • Nov. 2021 - Feb. 2023
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    4.5

    "We were impressed with the team's dedication, knowledge, and involvement."

    Global Brand Manager, Versuni
    Veronika Skorobogatko
    • Consumer Products
    • Netherlands
    • 5,001-10,000 Employees
    • Online Review 
    • Verified

    River + Wolf was hired by a home appliance company for branding services. The team came up with new company names for the client to choose from, and created a new verbal identity and branding guidelines.  

    New Company Name for Software Consulting Agency

    • $10,000 to $49,999
    • Dec. 2022 - Jan. 2023
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "It was impressive how much the team truly knew about naming and how they incorporated that into the process."

    Founder, Geode
    Zach Langbert
    • Consulting
    • Portland, Oregon
    • 1-10 Employees
    • Online Review 
    • Verified

    River + Wolf helped a software consulting firm develop a new company name. The team facilitated a process that involved information gathering and discovery exercises until they came up with a suitable name.

    Rebranding for Impact Fund Services Company

    • Branding
    • $10,000 to $49,999
    • Dec. 2022 - Jan. 2023
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "From the start, they understood what we needed and how to get us there."

    Senior Marketing Manager, New Markets Support Company
    Ariel Hargrave
    • Financial services
    • Chicago, Illinois
    • 11-50 Employees
    • Online Review 
    • Verified

    River + Wolf provided branding services for an impact fund services company that wanted to change their name. After reviewing some information, they presented various company names to choose from.

    Naming Services for Surgical Robotics Company

    • Branding
    • $10,000 to $49,999
    • Aug. - Sep. 2022
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "We really liked working directly with Margaret — she was very accessible, creative, and clearly good at naming brands."

    Director Strategy & Development, Surgical Robotics Company
    Anonymous
    • Hospitality & leisure
    • Durham, North Carolina
    • 51-200 Employees
    • Phone Interview 
    • Verified

    River + Wolf helped a surgical robotics company develop a name for their new product. After being given an overview of the product, the team came up with several names for the client to select from.

    Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

    Learn More
    Verified Client Reviews
    69
    Overall Review Rating
    4.9
    Source
    Clutch
    Last Updated
    March 14, 2025
    Business Entity
    Business Entity Name RIVER AND WOLF LLC
    Source NYS Department of State
    Jurisdiction of Formation New York
    Date of Formation March 3, 2014
    Status Active
    Last Updated October 29, 2020
    ID 4537121
    Credit Report Results
    International Credit Risk Assessment Low Risk
    Source Creditsafe
    Last Updated October 29, 2020
    Learn More About The Clutch Verification Process

    Locations (1)

    2 - 9

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