What was the scope of their involvement?
I am new to brand name development and didn't have rich experience in terms of creating a very special brand name and image. River + Wolf did a lot of background work focusing on the new name. Together, we went through almost a thousand names and shortlisted 70–100. River + Wolf presented us with a PowerPoint slide with the logic, background, and meaning for each name. Through several rounds of deliberation, we cut the list to 50, 10, and eventually three names. It was a complex process that required patience and strong communication.
Once we made a decision, we started the trademark registration. This is a complex process involving lawyer participation. It was especially difficult for me as a non-native speaker. The lawyers needed to use precise and abstract language in their emails, but River + Wolf translated those into simple terms for me.
What is the team composition?
I interfaced with the founder, who also serves as the creative chief.
How did you come to work with River + Wolf?
We reviewed several firms—one from New York, one from Washington D.C. Our product needed to launch to the market soon, and we needed a branding name and marketing collateral. The firm from Washington told us that they wouldn’t have enough time to meet our requirements, but they recommended River + Wolf to us. I got in touch with them and vetted them. I was in contact with another company from New York at the time, but the River + Wolf founder was easygoing and willing to introduce and share with me a lot. Price was also a consideration and River + Wolf gave us a good offer.
How much have you invested with them?
The total cost of their work has been more than $20,000.
What is the status of this engagement?
We started working with River + Wolf at the beginning of April 2018. The project was completed in mid-June.