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Top Global Naming Agency # 1 Ranked NYC

River + Wolf is a New York City based naming agency with clients around the globe. But whether working with clients in the United States, or in the UK, the Middle East, Europe, Asia, or Latin America, our goal is always the same: to develop extraordinary company, product, and service names. We work in all industries, including healthcare innovation, personal care, food and beverage, apparel, education, and technology, to mention a few. River + Wolf also provides total branding packages for our naming clients, from strategy and name development to design. 

  • $10,000+
  • $200 - $300 / hr
  • 2 - 9
  • New York, NY
  • Founded 2014

1 Language that we service

  • English

1 Timezone that we service

EST
Eastern Standard Time (EST)

1 Locations

  • New York , NY

Focus

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Pricing Snapshot

Min. project size $10,000+
Avg. hourly rate $200 - $300 /hr
Rating for cost 4.7 /5

What Clients Have Said

River + Wolf's pricing ranges from $10,000 to $50,000, depending on project scope. Clients perceive strong value for cost, noting creativity and thorough legal screenings. The firm is praised for its responsiveness and personalized service, making it a reliable choice for naming and branding needs.

This summary is based on verified Clutch reviews.

Most Common Project Size

$10,000 - $49,999 based on 61 reviews
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
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River + Wolf Review Insights

Overall Review Rating

5.0
  • Quality 4.9
  • Schedule 5.0
  • Cost 4.7
  • Willing to Refer 4.9

Top Mentions

Review Highlights

  • High-Quality Deliverables

    River + Wolf consistently delivers high-quality naming solutions that align with client objectives and market needs. Their attention to detail and dedication to achieving the best results are frequently highlighted.

  • Creative and Innovative Solutions

    Clients highlight River + Wolf’s creativity in generating unique and meaningful names. Their ability to think outside the box and incorporate cultural and linguistic insights into their naming strategies is a recurring theme.

  • High Client Satisfaction and Recommendations

    Clients express high satisfaction with River + Wolf’s services, often recommending them to others. The quality of their work and the positive impact on clients’ branding efforts are frequently mentioned.

  • Challenges with Creative Boundaries

    A few clients noted that while the names provided were good, they didn't push boundaries or offer truly unexpected options. This suggests a potential area for River + Wolf to explore more distinctive and bold naming options.

  • Strong Legal and Trademark Support

    Clients appreciate River + Wolf’s integration of legal and trademark considerations into the naming process. Their ability to navigate these complexities ensures that proposed names are viable and protectable.

  • Exceptional Client Engagement

    Clients commend River + Wolf for their personalized and attentive approach. The founder, Margaret, is particularly noted for her direct involvement, responsiveness, and ability to build strong client relationships, making clients feel valued and understood.

River + Wolf Reviews

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Naming for Jewelry Co

  • Branding
  • $50,000 to $199,999
  • Nov. 2024 - Jan. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"We had an outstanding collaboration."

Head of Brand Development, Jewelry Co
Anonymous
  • Retail
  • England
  • 10,001+ Employees
  • Phone Interview 
  • Verified

River + Wolf provided naming services for a jewelry company. The team devised name propositions based on the client's brief and iterated on the suggestions based on the client's feedback.

Brand Naming Services for Food & Beverage Company

  • Branding
  • $10,000 to $49,999
  • December 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They went out of their way to help us understand every step of the project."

Executive, Innovative Conscious Trading
Anonymous
  • Food & Beverage
  • Tabuk, Saudi Arabia
  • 1-10 Employees
  • Phone Interview 
  • Verified

A food and beverage company hired River + Wolf to provide brand naming services. The team was responsible for creating a list of possible brand names for the client so they could choose the best fit.

Product Naming & Presentation Design for MedTech Company

  • Branding Graphic Design
  • $10,000 to $49,999
  • Sep. - Oct. 2024
4.5
Quality
4.0
Schedule
5.0
Cost
5.0
Willing to Refer
4.5

"What stood out most about River + Wolf was their founder's hands-on involvement and deep passion for naming."

CEO, MedTech Company
Scott Nelson
  • Medical
  • Minneapolis, Minnesota
  • 1-10 Employees
  • Online Review 
  • Verified

River + Wolf created the naming for two products of a medtech company. The team conducted market research, analyzed industry trends, created 10 name options, and designed a Microsoft PowerPoint presentation.

Naming Services for Cognac Company

  • Branding Intellectual Property Law Language Interpretation
  • Confidential
  • June - Sep. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"River & Wolf has provided us support on the project beyond our expectations."

Brand Manager, Cognac Company
Flore D'HALLUIN
  • Food & Beverage
  • Cognac, France
  • 1,001-5,000 Employees
  • Online Review 
  • Verified

River + Wolf provided naming services for a cognac company. The team developed names for the client's new beverage and screened them for identical matches.

Rebranding & Renaming for Alcoholic Beverage Manufacturing Company

  • Branding
  • Confidential
  • Jan. 2023 - Jan. 2024
4.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"I didn't think they could improve anything — they exceeded my expectations."

Marketing Teammate, Maison Ferrand
Anonymous
  • Food & Beverage
  • France
  • 11-50 Employees
  • Phone Interview 
  • Verified

A fine spirits company hired River + Wolf for renaming. The team helped the client come up with a new name for their existing company that could reflect their DNA as a brand.

Branding for Home Appliance Company

  • Branding Marketing Strategy
  • $50,000 to $199,999
  • Nov. 2021 - Feb. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
4.5

"We were impressed with the team's dedication, knowledge, and involvement."

Global Brand Manager, Versuni
Veronika Skorobogatko
  • Consumer Products
  • Netherlands
  • 5,001-10,000 Employees
  • Online Review 
  • Verified

River + Wolf was hired by a home appliance company for branding services. The team came up with new company names for the client to choose from, and created a new verbal identity and branding guidelines.  

New Company Name for Software Consulting Agency

  • $10,000 to $49,999
  • Dec. 2022 - Jan. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"It was impressive how much the team truly knew about naming and how they incorporated that into the process."

Founder, Geode
Zach Langbert
  • Consulting
  • Portland, Oregon
  • 1-10 Employees
  • Online Review 
  • Verified

River + Wolf helped a software consulting firm develop a new company name. The team facilitated a process that involved information gathering and discovery exercises until they came up with a suitable name.

Rebranding for Impact Fund Services Company

  • Branding
  • $10,000 to $49,999
  • Dec. 2022 - Jan. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"From the start, they understood what we needed and how to get us there."

Senior Marketing Manager, New Markets Support Company
Ariel Hargrave
  • Financial services
  • Chicago, Illinois
  • 11-50 Employees
  • Online Review 
  • Verified

River + Wolf provided branding services for an impact fund services company that wanted to change their name. After reviewing some information, they presented various company names to choose from.

Naming Services for Surgical Robotics Company

  • Branding
  • $10,000 to $49,999
  • Aug. - Sep. 2022
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"We really liked working directly with Margaret — she was very accessible, creative, and clearly good at naming brands."

Director Strategy & Development, Surgical Robotics Company
Anonymous
  • Hospitality & leisure
  • Durham, North Carolina
  • 51-200 Employees
  • Phone Interview 
  • Verified

River + Wolf helped a surgical robotics company develop a name for their new product. After being given an overview of the product, the team came up with several names for the client to select from.

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Learn More
Verified Client Reviews
69
Overall Review Rating
5
Source
Clutch
Last Updated
March 14, 2025
Business Entity
Business Entity Name RIVER AND WOLF LLC
Source NYS Department of State
Jurisdiction of Formation New York
Date of Formation March 3, 2014
Status Active
Last Updated October 29, 2020
ID 4537121
Credit Report Results
International Credit Risk Assessment Low Risk
Source Creditsafe
Last Updated October 29, 2020
Learn More About The Clutch Verification Process

Locations (1)

2 - 9

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