Top Clutch Ranked Global Brand Naming Agency

River + Wolf is a New York City based naming agency with clients around the globe. But whether working with clients in the United States, or in the UK, the Middle East, Europe, Asia, or Latin America, our goal is always the same: to develop extraordinary company, product, and service names. We work in all industries, including healthcare innovation, personal care, food and beverage, apparel, education, and technology, to mention a few.

River + Wolf ranks in the Clutch Leader's Matrix for a reason: not only have we been widely quoted or featured in media such as AdAge, NBC, the New York Times, Crains, The Next Web, and Fast Company, but we do whatever it takes to provide are clients with the best possible names and best possible service experience, from strategy and name development to trademarking, global linguistic checks, and, if needed, design and taglines. Clients includes: Medical Micro Instruments, Bangkok Bank, Target, HeinzKraft, Calvin Klein, Starbucks, Coca Cola, Ghostery, Sephora, The Frank Mason Group, Unilever, Auberge Resorts, and Burt's Bees--and that's just for starters.  Our combination of professionalism and true caring for our clients--whether Fortune 500s or start-ups--sets us apart from all other agencies. But don't take our word for it. Read our reviews.

 
Undisclosed
 
Undisclosed
 
2 - 9
 Founded
2014
Show all +
New York, NY
headquarters
  • 605 West 113 Suite 2
    New York, NY 10025
    United States

Portfolio

Key clients: 
We work nationally and internationally with clients of every size--from start-ups to Fortune 500s. River + Wolf also provides brand naming and storytelling services to branding, design, advertising, and media studios.   
Anthology Image

Anthology

Veritas Capital (“Veritas”) and Leeds Equity Partners (“Leeds Equity”), two leading private investment firms, were the forces behind the merger of three education technology leaders: Campus Management, Campus Labs, and iModules. These three companies were joining together to create a brand-new EdTec company that offered industry-leading solutions to better support the ever-changing needs of Higher Education. Anthology captured

two key concepts: collective knowledge and also the highest or best kind of knowledge. In addition, it worked well with the company’s global market and themed nicely to higher education in general. River + Wolf’s designer partner, Irasema Rivera, took the metaphor one-step further, developing a striking logo that represented both to books and data charts. 
Osena Image

Osena

Chris Allen and Vincente Surraco were two founders in need of a name for their newly developed coconut water cocktail. Given the clear thinking they’d done on the brand along with their openness to a variety of name constructions, we eagerly climbed on board. After one round, a raft of names rose to the top, including Island Snow, 72 & Sunny, and Lunar Chill. Ultimately, however, the founders opted for Osena. With its

elegant tonality and nod to water through the onset letter “O” (phonetically suggesting water in French) plus the Latin word for senses, the name hit the spot.
Ghostery Image

Ghostery

River + Wolf developed names for Ghostery, a company dedicated to internet searching privacy protection. They presented viable options after a single round of iteration.

Madecasse  Image

Madecasse

River + Wolf helped rename a fair trade chocolate company. They researched existing trademarks and worked with an internal team to understand the brand’s values. They presented viable options after a single round of iteration.

Stella Rising Image

Stella Rising

Women’s Marketing, a top marketing firm with a focus on women’s brands, needed a name that better reflected their work—that of helping indie brands become established stars. The name needed to be friendly yet sophisticated and while nodding to women, not overtly gender-centric. After developing hundreds of names, among them Noonday Sun, Bed of Roses, No Shy Violet, and Wildest Dreams, Stella Rising, with its constellation of
positive associations, rose to the top.
Ampersand Image

Ampersand

NCC Media, a sales consortium owned by Comcast, Cox and Charter, needed a new name to reflect their evolution into a data-driven linear TV platform that collects and anonymizes data to better target ads to viewership. The name needed to speak to the concept of connecting brands to audiences across the entire viewing experience. Ampersand immediately conveys “the power of and”. And that was just right for this dynamic and media

technology company.
Calvin Klein  Image

Calvin Klein

Calvin Klein came to River + Wolf to develop a name (not yet launched) for a new unisex fragrance. The name needed to work well within the Calvin Klein tonality of simple, natural English words that would be easy to say and spell across global markets.

Frank Recruitment Group Image

Frank Recruitment Group

Frank Recruitment Group is a global leader in staffing for IT professionals. We’re backed by TPG Growth, one of the world’s leading private equity firms, who count Uber, Airbnb, Survey Monkey, and Spotify amongst their portfolio. Since 2006, they’ve helped to connect businesses of all sizes with permanent and contract workers; from start-ups in need of a single developer to international enterprise clients building a complete

team in a new country.
NCC Media Image

NCC Media

In 2019, the media giant NCC came to River + Wolf to develop a name for a company re-brand. The not-yet-launched name needed to convey the idea of a more effective media spend through the company’s unique blend of traditional linear television and new media of digital technology.

Joy Lab (Target) Image

Joy Lab (Target)

Target needed a name for their new active wear that blended fitness, fashion, and function into a short natural word name. After reviewing over 600 candidates, ranging from the descriptive (Life in Motion) to the suggestive (Limber), the Target team finally landed on Joy Lab. Partnering “joy” and “lab” together instantly conveyed fun, happiness, and well-researched and tested materials.

Journeywise Image

Journeywise

Steven Cayre came to River + Wolf in need of a name for his new enterprise — a company that organizes day-long events composed of events — wisdom talks, meals, and arts — designed to nourish and enrich the whole person. The name needed to be warm and welcoming, but not sound like a spa or yoga retreat. Journeywise hit the mark, speaking to the idea of traveling through life in the smartest possible way.

Sleekmeet Image

Sleekmeet

Ramzey Chelab needed a name for his all-in-one name conferencing app—a name that highlighted ease and efficiency. The name also had to hold appeal for Arabic speakers, the primary target market. The elegant, two syllable Sleekmeet, with its repeated letter “e” and powerful “k” proved the perfect fit. The minimalist design further emphasized the streamlined nature of the app.

Encorus Group Image

Encorus Group

JR Engineering, a service-disabled veteran-owned small business that provides testing, environmental, and inspection services for construction projects, hired River + Wolf to re-name their company. During multiple in-depth conversations with Kevin Opp, the company’s Director of Marketing, it became clear that the name needed to convey the idea of teams working in collaboration to solve tough structural challenges. Encorus

worked on many levels as it implied engineers (en), chorus (corus), and heart (coeur).
Defy (Quaker State) Image

Defy (Quaker State)

To differentiate Quaker State’s long-lasting motor oil from its competitors, the naming team veered away from the industry’s preference for descriptive marks. To find a straightforward, but energetic name, many ideas were taken for a test drive. The journey stopped at Defy—a name mark that said it all. Defy time. Defy an engine’s wear and tear. Defy corrosion.

Earth Vine Grape (Jacob’s Creek) Image

Earth Vine Grape (Jacob’s Creek)

To name Jacob’s Creek’s organic wine, Margaret Wolfson, River + Wolf's Founder and Chief Creative, used the Rule of Three—a writing principle that asserts things bundled in threes are more satisfying than other numerical groupings. For this Australian wine, we picked three nouns—earth, vine, and grape. To emphasize the wine’s additive-free nature, a period followed each word. The result? A pure and simple name that gets

straight to the point.
Timbalos (Agro) Image

Timbalos (Agro)

 

The cooks at Agro had developed a delicious plantain chip. The missing ingredient? A name. Wishing to reflect Caribbean culture, River + WolfFounder and Chief Creative, Margaret Wolfson, journeyed through the fascinating world of island traditions. When the team discovered timbal–a kind of Cuban kettle drum–they knew they'd hit the mark. With its ties to Caribbean culture, festive music, and a cooking utensil

associated with chip making, the name proved hard to beat.
YumChina Image

YumChina

Yum sought River + Wolf's help to determine whether or not they should undergo a complete or modest re-brand of their name. River + Wolf led Yum through a variety of naming exercises and as a result, the Yum team determined that the best approach would be to add the word "holdings" to telegraph their expanding business model.  River + Wolf also assisted the team in developing a new ticker symbol.

Samaritan Ministries  Image

Samaritan Ministries

Samaritan Ministries, a Christian health-sharing organization, is a valued repeat client. Most recently River + Wolf named an easy-to-use platform that made it a snap for people to become members of the organization’s health-sharing plans. 

Morgan Lewis  Image

Morgan Lewis

Morgan Lewis reached out to River + Wolf to develop a new name (not yet launched) for an A.I. platform designed to assist the legal profession. The name needed to be crisp and modern, but with a tone serious enough for a global law firm.

Big Fish  Image

Big Fish

River + Wolf joined the Big Fish game team to develop a name for a new cooking game. The culinary adventure game helps players build up their culinary skills one dish at a time. Hot Dish, the name cooked up by River + Wolf with the Big Fish team, challenges players to master the timing and accuracy needed to quickly bring new dishes to the table.

Crisp Image

Crisp

Motiion had developed a platform that helped eliminate waste in the food supply chain through collectively providing platform partners with up-to-the-minute supply chain data in the supply chain. The stakeholders, however, didn’t just want a name for the platform—they wanted to rebrand the company name as well. Wanting to uncover many stones, the Motiion decided to hire River + Wolf and another naming agencies. As sometimes

happens in these situations, the two agencies simultaneously developed Crisp, the favored name. However, our competitor, inaccurately marked Crisp as a “low” risk for USPTO refusal whereas River + Wolf’s collaborating IP attorney, Darren Geliebter, flagged it as high risk for a likelihood of confusion refusal. As he suspected, the USPTO refused the name. The Motiion team, however, had fallen in love with the name and was willing to invest the time and money needed to try to overcome the USPTOs objections. So Darren set to work. As the result of the well-crafted arguments and distinctions he asserted, the USPTO dropped its objections and, one year later, our client was the proud and happy owners of Crisp.
BrightSphere  Image

BrightSphere

The financial giant OM Asset Management (also known by its acronym OMAM) needed to rebrand as its current name was frequently confused with the country Oman. Above all, the stakeholders of this global, multi-boutique asset management company wanted a simple, clear name that conveyed the concept of smart affiliates coming together to create a richer whole. BrightSphere captured all of these interests, with the added bonus of

being easy to say and spell for international audience.
Motiion Image

Motiion

Motiion seeks to provide all stakeholders with transparent information that can foster trust, reduce waste, and ultimately, feed the world. The company accomplishes this through the support of information flows within and across companies in the food value chain. The name selected (not yet launched), spoke to freshness and the ability to leverage all available data in the most effective way.

Chromatics (Redken) Image

Chromatics (Redken)

Redken sought a dazzling name for their recently created hair coloring and strengthening system. Given the product’s 48 prismatic shades and the extensive research behind its development, the name needed to tie to both beauty and science. The dual meaning of Chromatics accomplished this, playing to the science of color and the art of music. An added perk? It evoked the high shine of chrome.

Ikaati Image

Ikaati

The founders of this artisanal tea wanted a name that paid homage to their Indonesian heritage. So the River + Wolf team steeped themselves in the region’s cultural traditions and brewed up Ikaati—a coined word inspired by ikat, the Indonesian dyeing technique and kati, the traditional vessel for transporting tea. They also created stories for each brand line and developed more than one hundred tea names, among them Malaysian

Moon, Black Orchid, and Peppermint Sun.
Terrain (NEC) Image

Terrain (NEC)

The NEC Corporation’s new push-to-talk work phone had to convey durability, dependability, and outdoor usage. However, given its executive buyers, the name needed to be slightly more refined sounding than the tough-as-nails marks common in this space. Terrain covers a lot of ground. With its French roots, the name hints at style while its primary meaning—a piece of land with military advantages—implies ruggedness and the great

outdoors.
Planetarians Image

Planetarians

This client wanted a name for their new high fiber chip that makes meals biologically complete. The product name also needed to sound like a movement. To accomplish this goal, River + Wolf combined “planet” with the Latin ‘arian’, a suffix meaning a person who advocates for a set of principles. Extra bonus? The word ‘plant’ is embedded in ‘planet’.

Tommee Tippee  Image

Tommee Tippee

River + Wolf led a naming exercise to support a company’s brand expansion in global markets. They created an in-depth questionnaire to develop the strongest list of names and after one round, delivered several winning options.

Quarterlane Image

Quarterlane

This bespoke book delivery service project perfectly complemented River + Wolf’s love of literature. For client Elizabeth Lane, River + Wolf developed over 300 names, Scop (a Scottish storyteller), Bibbly, Unbound, Ink Spell, Cloverbells (Emily Dickinson), Paper Quilt, and Bookfolk. After lots of lively discussion, everyone agreed that Quarterlane fit the bill as it elegantly captured the personal nature of the business plus

its quarterly delivery schedule.
Discover More (Discover) Image

Discover More (Discover)

Discover needed a name for its 5% cash back card. Discover More fit the bill, creating a strong call to action while announcing the card’s many benefits: more money back, more services, and more opportunities to pay back without accumulating further interest. The company kept this imperative form for their latest card—the Discover It card. Margaret Wolfson, River + Wolf's founder, also named Open Road, a gas mileage card.

Hugo Image

Hugo

Bettina Cisneros and Joie Jager-Hyman came to River + Wolf in need of a name for their latest entrepreneurial vision—a digital platform where intellectually curious high school students could gain access to exceptional mentors who could help propel their learning to the next level. After looking for creative inspiration in multiple intellectual disciplines, River + Wolf landed on Hugo, a popular European name meaning “mind”.

Foxx Image

Foxx

River + Wolf developed a branding name and assisted with trademark registration for a new burner phone with a wider-than-usual display. This was accopmlished through the name Miro, meaning "to look" in Spanish. The name also mapped back to the Spanish painter, Joan Miro, whose mobiles evoked connection and connectivity.

Outshine (Nestlé) Image

Outshine (Nestlé)

Nestlé needed a name for their delicious yoghurt and fruit bar. After developing many names that pointed to creaminess and tartness of these frozen treats, the team switched gears and developed Outshine, a name that positions the bar's flavor as one that outshines the competition. Not only did it suggest something that surpassed all the others but it evoked a sunny day.

Luscious Cosmetics Image

Luscious Cosmetics

River + Wolf provided naming and trademarking services for a Dubai-based  as they entered the United States market. They supplied expert consultation, created an array of options, and filed all appropriate documents to finalize the selection.

Goodness Glows (Burt's Bees) Image

Goodness Glows (Burt's Bees)

Burt’s Bees needed a name for it soon-to-launch, 98.9% natural, liquid makeup. The name needed to keep within the Burt’s Bees plain and simple tone—nothing overly metaphorical. Goodness Glows, the final name chosen from hundreds of submitted candidates, suggested beauty inside and out.

Senhance (TransEnterix) Image

Senhance (TransEnterix)

The medical technology company, TransEnterix, had a great product—the ALF-X surgical robot system. Unfortunately, the existing name felt cold and clinical. So the search began for a new name that would would appeal to both surgeons and patients. At the same time it needed to convey the system’s chief function – to enhance the surgeon’s senses. Senhance accomplished both these goals with the added benefit of being highly

ownable.
GALvanize (Unilever) Image

GALvanize (Unilever)

River + Wolf teamed up with esteemed colleagues, Catchword, to re-brand Unilever’s new initiative for women. And while not typical for competitors to work together, it proved a great experience for all. After two rounds of naming, GALvanize caught fire with the Unilever team. “Gal”, as part of the word, addressed women without excluding men, and the word’s meaning directly conveyed the initiative’s purpose.

Dremel Trio (Dremel) Image

Dremel Trio (Dremel)

Dremel had developed a nifty DIY tool that cut, sanded, and routed. The name needed to address the tool’s three functions and appeal to both female and male consumers. Trio cut right to the chase, speaking to three uses while evoking the harmony, artistry, and craftsmanship of a musical ensemble.

Keypoint Intelligence Image

Keypoint Intelligence

The merger of Buyer’s Lab and Infotrend required a new name. The dual meaning of “key”—something essential and something that unlocks—especially when paired with “point” with its suggestion of exactness and conciseness quickly found favor. Adding intelligence strengthened the mark from a TM perspective and highlighted the quality of the company’s reports and advisory services.

Sunhouse Image

Sunhouse

Tenoch and Tlacael Esparza called on River + Wolf to develop a name for their new music technology company. Using the latest advances in signal sensor and signal technology, the company’s products reinvigorate and expand the possibilities of live performance. We found our inspiration in an Aztec myth that tells of a once dark world transformed through music. The name, Sunhouse, resonated with the founders for numerous reasons,

among them its link to their Aztec heritage.
Joyst Image

Joyst

After building businesses at CNET, Yahoo!, and Time, Inc. Bettina Cisneros needed a name for her own enterprise—a platform that provides tips and reviews along with pre-vetted products, services, and resources to shore up the lives of professional women. A play on the word “joist”–a support beam–the name conveys both the platform’s function and the happy feeling that comes when things get done and done right.

Yolla (LANCK) Image

Yolla (LANCK)

LANCK Telecom, a Russian-based company sought a name for their soon-to-launch app. The name needed to be simple to say, easy to spell, and no more than two syllables. Yolla suggests “yo”—slang for “hi” or “hey”. It also evokes “ola”, which aurally suggests the international pronunciation of “hello”. Topping it off? “Ola” plays to “olé”, the Spanish way of saying bravo.

IFD Image

IFD

IFD, a Canadian sensor company, came to River + Wolf for a name for its all-encompassing system that helped utilities manage and maintain their distribution network. The name needed to be broad enough to capture the company’s current sensor product as well as yet-unknown future ones.

Reviews

Sort by

Naming Services for Consulting Business

“I’m very satisfied with River + Wolf’s process and their work.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
4.5
The Project
 
Confidential
 
June - July 2020
Project summary: 

River + Wolf provided naming services to a consulting business. They sought to discover the company’s purpose, goals, and competitors through various discussions and a questionnaire that the founder filled out.

The Reviewer
 
1-10 Employees
 
Paris, France
Founder, Consulting Business
 
Verified
The Review
Feedback summary: 

In less than two weeks and just one round of names, the client selected a name. River + Wolf executed an organized and thorough process and led quality discussions to learn as much as they could and ultimately propose a meaningful name. They proved to be experts in the challenging realm of naming.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a consulting business. We do data science for private equity funds.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with River + Wolf?

I needed to create a name for my company.

SOLUTION

What was the scope of their involvement?

They helped with the naming of my company. We did a rather short project that lasted two weeks or less. We had discussions around what I was looking for and what I was doing. They sent me a questionnaire that got me thinking about what I thought the brand should be like, what I did, who our competitors were, etc. We had a discussion around what I had written down to make sure they understood correctly and also to challenge me. They did one round of naming. We discussed the different names, and I chose one.

What is the team composition?

I worked with Margaret (Founder & Chief Creative).

How did you come to work with River + Wolf?

I found them on Clutch. There were three companies I had discussions with, but I connected with River + Wolf the best. They understood what I was doing, what my industry was like, and what I was looking for. They had case studies and ideas that resonated well with me. The others were a bit more mechanical.

What is the status of this engagement?

We worked together from June–July 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I haven’t had the time to launch the new name yet, but I’m very satisfied with River + Wolf’s process and their work. Margaret found something that is really good for me and corresponds to what I’m doing. The quality of the discussions was really great.

How did River + Wolf perform from a project management standpoint?

We communicated mainly via email. For heavier discussions, we did Zoom video calls. Everything went well.

What did you find most impressive about them?

They’re very organized, and they follow through. They’re very good.

Are there any areas they could improve?

There’s nothing I’d have them improve.

Do you have any advice for potential customers?

Follow their process and lead. It’s hard to do naming, and they’re experts in it.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Naming & Branding for Higher Education Technology Firm

"They developed a thoughtful brand that will revolutionize the higher education market."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Feb. - June 2020
Project summary: 

River + Wolf developed a comprehensive brand for three merging companies. The team worked in three phases to determine attributes for the brand, identify suitable company names, and create a logo and tagline.

The Reviewer
 
51 - 200 Employees
 
Kansas City, Missouri
Susan Scholes
Chief Marketing Officer, Higher Education Tech Firm
 
Verified
The Review
Feedback summary: 

Thanks to their expertise and strong project management skills, River + Wolf achieved the internal goal of creating an approachable and confident brand identity within a short timeframe. Not only were they a knowledgeable and experienced partner, but they also provided excellent value for money.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the chief marketing officer of three higher education tech companies that are merging together.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with River + Wolf?

We were looking for a partner who could help us come to market with a new brand.

SOLUTION

What was the scope of their involvement?

The project was in three phases. The first phase was establishing what our attributes were for the new brand. River + Wolf dove deep into the language, words, and descriptors. The next phase involved looking at those attributes and identifying company names that best supported them.

We got down to 8–9 finalists. Margaret (Founder & Chief Creative) then put together presentations and helped us think about how to talk through the brand with my peers at the new company. She also helped me steward the process with my executive team.

She helped us get down to two final choices and assisted with the trademarking process to make sure that we weren’t bringing names that already existed. The third phase was defining the logo and its look and feel and getting to a tagline. 

What is the team composition?

Margaret was my main point of contact. 

How did you come to work with River + Wolf?

After using Clutch to find partners, five different people responded, and we selected River + Wolf.

What is the status of this engagement?

We worked with them from February–June 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We haven’t launched internally or externally yet, so we’ve only received feedback from our executives. We wanted to have an approachable but confident brand, and we wanted it to look neither like a startup nor a huge corporation. 

The feedback so far is that River + Wolf hit the nail on the head, and they developed a thoughtful brand that will revolutionize the higher education market. 

How did River + Wolf perform from a project management standpoint?

Margaret was extremely knowledgeable. She was the kind of person you can talk to for hours and hours about branding. There are some people on our team who don’t understand branding, so it was great to have her as a resource to reinforce some best practices.

She was great at keeping the project moving, and she was always available, even late at night. She knew we had to get the project done in a much shorter timeframe, so she always met our deadlines.

We had planned to meet her in person, but because of the pandemic, that couldn’t happen. So, we worked with River + Wolf primarily through video conference calls and email. 

What did you find most impressive about them?

I’ve worked with Fortune 50 companies in the past, and we talked to a vendor who was in the same category. What I found is that we got the top experience and expertise from River + Wolf at a reasonable cost, which you don’t always get with top agencies. We got just as good a product, if not better, because Margaret was so intimately tied to everything we did.

Are there any areas they could improve?

I wish we had met with them in person because brainstorming is typically better in person, but it wasn’t possible. 

Do you have any advice for potential customers?

Be very open and specific with your expectations. Margaret is excellent at taking direction, but just like any relationship, the more open and honest you are, the better it’s going to go. Make River + Wolf a partner, not just a vendor, and have them work as an extension of your team. That’s how you’re going get what you want.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Naming Services for Food & Beverage Startup

“I’d read a lot that she was a best-in-class naming partner, and I found that to be very true.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
Oct. 2019 - Mar. 2020
Project summary: 

River + Wolf provided naming services to a startup. After a thorough discovery process, they proposed nearly 70 name options. The team did trademark screening and helped narrow down the options.

The Reviewer
 
1-10 Employees
 
Philadelphia, Pennsylvania
Chris Allen
Co-Founder, CV Brewing LLC
 
Verified
The Review
Feedback summary: 

River + Wolf not only adhered to the budget but also outpaced time estimates, ultimately delivering creative work that exceeded expectations. The team’s high-level naming expertise sets them apart from other agencies. Customers can expect a supportive, thorough, and engaging partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of a food and beverage company called CV Brewing LLC. The main product that we’re bringing to market this year is a fermented flavored malt beverage: spiked coconut water drink, which will be sold in New Jersey and Pennsylvania within six months. We have two employees, one of which is myself and the other co-founder. We met at the Wharton School in Philadelphia and started this company out of the entrepreneurial ecosystem there in September 2019.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with River + Wolf?

We were looking for a naming agency. We have the strategic belief that we’re a small player in the drink space, but we’re entering a new category; if we're successful at getting people comfortable with the concept of coconut water with alcohol in it, larger players, like Anheuser-Busch, MillerCoors, Mike’s Hard, will want to enter the space. We see brand as a very specific value add or competitive advantage that we can have on those companies, so we’ve been sparing no expense on name and brand. 

SOLUTION

What was the scope of their involvement?

We worked with River + Wolf on the creation of what we thought the brand personality could be and a name that would fit that. They were extremely involved in a month-long process. We filled out a 4–5-page questionnaire to provide our founders’ perspective and what the brand could be through our eyes. We evaluated 30–40 names of competitor brands, considering what we liked or didn’t like about their names. We gave River + Wolf some inspirational things, such as music and art that we liked, that we wanted the brand to reflect.

They put together a creative brief, and we approved it. Then, they did a week-long sprint on the names. I believe Margaret (Founder & Chief Creative) presented 67 names to us, and we winnowed that on our side to about a dozen; then, we worked with her on what we liked and didn’t like, and got that list down to five. From there, we surveyed consumers on the names and chose two. Finally, our founding team made a decision on which one we wanted to go forward with. Margaret was extremely involved in getting the list down to a dozen; after that, her involvement was more informal. 

What is the team composition?

We primarily worked with Margaret. There were a couple of people from her team on emails, and I know she had legal support in terms of preliminary trademark screening. 

How did you come to work with River + Wolf?

We searched Clutch for a naming agency, set up calls, and met the heads of six naming agencies. We evaluated them based purely on the fit between our company and theirs. I felt like Margaret saw the vision of our company the most of those six; they were all pretty good and impressive, but Margaret really got what we were going for, and she was competitive on price. We did about two months of relationship-building over email and a bit over the phone just learning about them and what they do.

What is the status of this engagement?

Our first meeting with Margaret was in early October 2019. That was just a fact-finding call to learn about what they might cost. Then, our work together spanned February–March 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I was extremely impressed by the work that they did, the speed at which they did it, and the ability with which they were able to come up with a creative way to meet our budget. In terms of value add, we liked about 20 of the 67 names enough to put it on a can; a 1/3 hit rate was really good. We ended up losing around 2/3 of the names when we did the trademark screening, but we still ended up with six names we would’ve been very happy to have gone to market with. 

I was super happy with the work Margaret did. She is a very supportive partner in our business. For instance, she is speaking at Wharton next week on branding, and she’s having us give a bit of a presentation on our process with her, which is a good advertisement for our business. She also helped us find our design partner. We were really struggling to find a design agency, and she set us up with a frequent collaborating partner of hers.

How did River + Wolf perform from a project management standpoint?

She responded to every email I sent very quickly. I’d say she pretty consistently exceeded the deadline that she put forth in the project scope; if anything, we were keeping her waiting. It was pretty easy. 

What did you find most impressive about them?

Their thoroughness stood out to me. Our brand is heavily inspired and infused with South Asian culture and vibe; also, at that point, we thought we might be sourcing our main ingredient from Brazil. Margaret considered including Brazilian names. Every time she wanted to go down a particular avenue and spend time and resources on finding names in a particular domain, she asked us first. She was extremely thorough about the way she did that, and I really appreciated that.

The other thing is their expertise. Margaret is really good at what she does. I’d read a lot that she was a best-in-class naming partner, and I found that to be very true. I doubt that many people are doing this in the world who are better than her.

Are there any areas they could improve?

No, not really. 

Any advice for potential customers?

Providing River + Wolf with a limited or rushed scope or creative brief would probably result in a little bit of tension because Margaret is the type of person who leaves no stone unturned. We had considered every possible avenue and type of word construction, ampersands, long names, short names, made-up names, etc. Go into it expecting to work hard and really put a lot of thought into it; she’s a very detail-oriented partner.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were ahead of deadline the whole time.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer
    There are some classes where you might be better off coming up with the name yourself.

Product Naming Project for Engineering Firm

"Understanding our customer’s needs was important and gave us confidence that they’d deliver the work successfully."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2020
Project summary: 

River + Wolf came up with several names for an engineering company's new products. After a thorough questionnaire, they came up with a shortlist of options for the final name selection.

The Reviewer
 
11-50 Employees
 
Vancouver, Canada
Director, Engineering Company
 
Verified
The Review
Feedback summary: 

The engagement resulted in a success, with the business choosing names that fully meet their expectations. River + Wolf hands-on approach made the process run smoothly from start to finish. Ensuring they were communicative and detailed were key to the positive partnership.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of technology and strategy development of an engineering company. I’m responsible for new products that we’re building and general strategic direction around technology development.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with River + Wolf?

We’ve just finished building a few new products and we needed River + Wolf to help us name the products.

SOLUTION

What was the scope of their involvement?

These new products align with some of our existing products, as we’re beginning to expand our portfolio from one product. To start, they gathered as much information from us as possible through a detailed questionnaire, phone calls, and discussions after the first draft. They then spent around three weeks creating names, shortlisting them, and vetting each for trademark and legal needs. 

From there, they proposed 10 names for each product. Together we decided which names we liked best for two of our products, along with an all-encompassing name for the system of all of our products working together. 

What is the team composition?

We worked directly with Margaret (Founder & Chief Creative, River + Wolf), along with two others. 

How did you come to work with River + Wolf?

I started searching for companies online and used Clutch. I came up with a list of four companies, two of which were dedicated naming companies, one of which was a local marketing team, and one was a consulting company. After seeing reviews on Clutch, I had a phone call with River + Wolf and one other naming company to hear their process. After seeing their proposal, we selected River + Wolf. 

How much have you invested with them?

We spent $30,000–$40,000 on this project. 

What is the status of this engagement?

The whole project started and was completed in January 2020; it was quite a short project. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We went into the project without a good sense of what we wanted for these products, and we finished with three great names that we’re happy with. We’re now able to use those names as a part of our bigger story and show how everything fits together. The small part of our internal team that saw the work was pleased. 

How did River + Wolf perform from a project management standpoint?

They performed very well. They were pleasant to work with, giving us everything we needed quite quickly. During that first week with the questionnaire, we had some good back and forth discussions and the ball was in our court. As soon as we sent them something, they reviewed it right away and gave us further questions, so they were very responsive. Their team was quick and professional. 

When we shifted to their side of the project, I got an appropriate amount of updates from Margaret. She kept me in the loop, so I always knew about their progress—they were prompt, professional, and easy to communicate with.

Everything was right on budget and within our timeframe. It was great to hand the work off to them for a few weeks and come back to discuss it. We had the option of doing one more round, but we opted not to do it since we were happy. Overall, it was a good experience. 

What did you find most impressive about them?

They were able to understand our needs and our market well enough to pursue the job. We find that a lot of marketing companies don’t understand our space since it’s quite technical in nature. Understanding our customer’s needs was important and gave us confidence that they’d deliver the work successfully. 

Are there any areas they could improve?

I don’t think there’s anything—I was really happy overall.

Do you have any advice for potential customers?

Use the questionnaire to explain your needs and market as exhaustively as you can. It helps them do their job better and get good results. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Naming Project for Cloud Recruiting Firm

“The names that they created resonated with me and matched our style.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Dec. 2019
Project summary: 

River + Wolf provided naming services for a cloud staffing and recruiting firm as it expanded to two new divisions. They worked to provide unique names that could be trademarked internationally.

The Reviewer
 
1,001-5,000 employees
 
London, United Kingdom
CMO, Cloud Talent Platform
 
Verified
The Review
Feedback summary: 

Researching and creating naming options on an accelerated timeline, the team impressed the internal staff by delivering a final name that accurately describes all aspects of the business. They demonstrated an attentive project management style that allowed for frequent communication.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of a cloud staffing and talent creation business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with River + Wolf?

We needed to rename our holding company to encompass two more divisions. One of those was our core staffing business and the other involved talent creation. 

SOLUTION

What was the scope of their involvement?

They provided the brand naming service. Our team needed a name that would start to rank quickly if people were searching for us. We handed over the entire project to the team, and they delivered in an incredibly short period of time.

Their team explained the difference between suggestive and descriptive names, for instance. They came to us with several naming options that we’re able to be trademarked in multiple locations across several industries to encompass everything we do as a company. 

What is the team composition?

There were 3–4 people working on our account.

How did you come to work with River + Wolf?

I found them on Clutch while looking for naming service providers with the best reviews. Afterward, I made a shortlist of US-based companies because many of our clients are in the United States. 

How much have you invested with them?

We spent between $25,000–$30,000 on the project. 

What is the status of this engagement?

The project lasted a week in December 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They were able to deliver something that I wouldn’t have thought possible given the timeframe. The name was well-received and encompassed everything that our business wants to be seen as. I’m personally happy with the outcome, and my team is as well. It’s still too early to tell how it’s working in the market, though.  

How did River + Wolf perform from a project management standpoint?

Margaret (Founder & Chief Creative, River + Wolf) moved mountains to make sure that things got done on time and to my satisfaction. I’d definitely engage with them again. They were available to us for feedback 24/7. Their team worked on an aggressive timeframe to make this work. The process was clearly explained, so our expectations were managed upfront. We communicated by phone and email.

What did you find most impressive about them?

They were knowledgeable and expert in the naming industry. The names that they created resonated with me and matched our style. 

Are there any areas they could improve?

No, I can’t think of anything. I was happy with the engagement. They delivered earlier than we expected. 

Do you have any advice for potential customers?

Spend the time up front to listen to their processes and communicate your requirements. I liked their logical process.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Naming Services for Fundraising Product Platform

"The team at River + Wolf brought a lot of value to the table."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - Feb. 2020
Project summary: 

River + Wolf provided naming services to a fundraising platform. The team went through two rounds, working off a provided creative brief.

The Reviewer
 
11- 50 Employees
 
Minneapolis, Minnesota
CEO, Fundraising Product Platform
 
Verified
The Review
Feedback summary: 

The naming exercises led to a positive outcome. The team at River + Wolf understood the business and its goals. Their skilled expertise makes them stand out from other competitors in the industry. Customers can expect a team that works well with a tight deadline.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a fundraising product platform company that focuses on nonprofit organizations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with River + Wolf?

We wanted to name an app we were launching, and then eventually rename our company.

SOLUTION

What was the scope of their involvement?

The team at River + Wolf provided naming creation services with a rationale and an initial legal review. The engagement started with a creative brief that we created. They provided clear instructions for each phase. During two rounds, 50 names were brought forward. Throughout the rounds, we commented on what we liked and didn’t like and determined specific requirements.

What is the team composition?

Margaret (Founder & Chief Creative, River + Wolf) was our primary contact. From their side, we worked with two people in total.

How did you come to work with River + Wolf?

We researched the marketplace of naming agencies. After doing an RFP, their team was chosen. The team at River + Wolf was the best fit because of their strong response time and experience. Margaret was on top of it during that entire phase.

How much have you invested with them?

The naming services cost between $35,000–$45,000.

What is the status of this engagement?

We worked together from January–February 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Through the transparent process, we had great conversations that lead to an excellent outcome. They met our aggressive timelines.

Everybody thought that River + Wolf had a good grasp of our business. The team did a nice job of understanding what we were looking forward to, which limited any wasted time. The direction was clear throughout the efficient engagement. The team at River + Wolf brought a lot of value to the table.

How did River + Wolf perform from a project management standpoint?

From a project management standpoint, they were good. We didn’t have any hiccups or delays. Email was the prime form of communication. We had video conference calls, as well.

What did you find most impressive about them?

River + Wolf knows the naming business, including all of the legal ramifications that go into it. They guide their clients in a way that manages expectations. We have our own lawyers, but Margaret was clear about the entire legal review, providing real-life examples to gage expectations while bringing specific ideas forward. She also provided insights on how to circumvent the system in an effort to give us what we wanted, even though there might be some trade-off involved.

Are there any areas they could improve?

No, I think it went well.

Do you have any advice for potential customers?

Be as clear as possible upfront. Drive clarity for their team. You get out of it what you put into it.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    Depending on if the friend or colleague needs naming services.

Naming Services for Online Pet Market

“River + Wolf combines professionalism with a personal touch to create a unique and rewarding engagement.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Dec. 2019 - Jan. 2020
Project summary: 

River + Wolf provided naming services for an online pet store. After going through a questionnaire, the team presented two rounds of ideas for names.

The Reviewer
 
2-10 Employees
 
Oakland, California
Founder, Online Pet Store
 
Verified
The Review
Feedback summary: 

The name met the expectations and requirements of the internal team. River + Wolf establishes open communication to ensure that the client ends up with a name they are happy with. The team goes above and beyond to deliver results on time, if not ahead of schedule.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the founder of an online pet store focused on pet health and wellness. We have a pharmacy section which carries prescription drugs and over the counter supplements as well as a specialty treats section.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with River + Wolf?

We needed to come up with a name for our business.

SOLUTION

What was the scope of their involvement?

River + Wolf provided naming services for us. First, their team asked us to go over the details of our business and what elements we wanted our name to touch on. We went over several questions and they created a scope of work document. 

Next, their team took us through two rounds of ideas for names. River + Wolf would give us presentations for each round, going over the name and what they evoked. They also took into account trademarks and made suggestions.

What is the team composition?

We worked with two members of the River + Wolf team, Margaret (Founder & Chief Creative, River + Wolf) and Elizabeth (Client Support & Research, River + Wolf).

How did you come to work with River + Wolf?

While doing research online, I came across River + Wolf on Clutch. I had a shortlist of two names and after interviewing both, we chose to work with River + Wolf.

How much have you invested with them?

We have invested between $10,000–$25,000.

What is the status of this engagement?

Our engagement with River + Wolf ran from December 2019–January 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We are so happy with the name River + Wolf helped us find. After speaking with Margaret, we felt very comfortable putting our company in her hands. She understood that we were starting a new venture and was very personable, going as far as taking the time to learn about our family. We felt very connected at that level, and I knew she would be willing to go the extra mile for us. 

How did River + Wolf perform from a project management standpoint?

When River + Wolf first outlined the timeline for us, I expected us to wrap up in late January, but they finished early. The whole team was regularly in touch and communication was excellent. River + Wolf produced results faster than we had documented, they were really quick.

What did you find most impressive about them?

River + Wolf combines professionalism with a personal touch to create a unique and rewarding engagement.  There are very few companies that can do this.

Are there any areas they could improve?

No,  everything went great.

Do you have any advice for potential customers?

Clearly define your expectations and requirements so they can understand your business. Be as precise as possible.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Naming for New Gaming Product

"I appreciated their approach and professionalism."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May 2019
Project summary: 

River + Wolf provided naming services for a game development company. They performed several rounds of brainstorming before crafting final presentations for each name options.

The Reviewer
 
1,001 - 5,000 Employees
 
Nicosia, Cyprus
Product Operations Director, Game Development Company
 
Verified
The Review
Feedback summary: 

Feedback regarding the name has been exceptionally positive. Their creative approach complemented their professional management style. River + Wolf is full of professional and hardworking thinkers.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the product operations director for a game development company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with River + Wolf?

We were looking for a name for an upcoming product. Since we were stuck internally, we decided to hire professionals.

SOLUTION

What was the scope of their involvement?

We gave River + Wolf a full review of our upcoming product, supplying them with details and visuals. We also filled out a few questionnaires. Our team discussed the tone and background of the product, and we even let them know what we wanted to avoid.

After that, the team at River + Wolf gave our team an extended list of potential names. We chose a few that we liked, and then they came back with a final list and a presentation for each name. Because of our side, the process took a bit longer, and we ended up having 2–3 iterations.

What is the team composition?

I was in direct contact with Margaret (Founder & Chief Creative, River + Wolf). Three or five people were working with us.

How did you come to work with River + Wolf?

I searched for the top naming agencies in the US. After looking through reviews and past clients, we picked River + Wolf.

How much have you invested with them?

The services cost $36,000.

What is the status of this engagement?

We started working with River + Wolf in May or June 2019, and the entire process took between 1–2 months.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve received positive feedback regarding the name.

How did River + Wolf perform from a project management standpoint?

A majority of the time, they excel at project management. We communicate through email or Skype.

What did you find most impressive about them?

I appreciated their approach and professionalism. It was easy to work with River + Wolf’s creative team.

Are there any areas they could improve?

There’s nothing they need to improve.

Do you have any advice for potential customers?

Give as much information and details as possible.

5.0
Overall Score It was perfect.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were on time.
  • 4.0 Cost
    Value / within estimates
    It was an affordable price for us, but I don't have anything to compare it to.
  • 5.0 Quality
    Service & deliverables
    Everything was great.
  • 5.0 NPS
    Willing to refer
    I'd definitely recommend them.

Product Name for Microsurgery Robotic System

"They were able to quickly understand what we were looking for, delivering within a very short time frame."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. - Dec. 2019
Project summary: 

After conducting discovery exercises to best understand the company, River + Wolf named a new robotic surgery solution for a medical technology company. 

The Reviewer
 
11-50 Employees
 
Pisa, Italy
Jamie Milas
VP of Marketing, MMI S.p.A.
 
Verified
The Review
Feedback summary: 

Looking forward to their product launch date, the internal team is confident that the name accurately fits the new product and will be successful in the marketplace. They managed the project efficiently, completing their work on an accelerated timeline. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the Vice President of marketing at MMI S.p.A. We offer a robotic system to overcome the challenges of microsurgery and enable surgeons to confidently perform hard to reach, micro-anastomosis.

Tremor-reducing motion scaling (7-20x) and wristed robotic microinstruments intend to improve microsurgery and expand supermicrosurgical procedures. The robotic platform is mobile and compatible with existing surgical microscopes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire River + Wolf?

MMI was looking for support while naming our new robotic platform.

What were your goals for this project?

Our goal was to select a name that was available in numerous markets, appealing across countries and liked by the founders/employees.

SOLUTION

How did you select this vendor?

We found River + Wolf through word of mouth.

Describe the scope of their work in detail.

MMI is bringing a new robotic platform to the market. We were looking to name the platform and register the name in several regions/countries. It was important that the name was appealing, available, could not be misconstrued in other languages, and was somehow meaningful to the solution.

What was the team composition?

As the VP of marketing, I consulted the 8 members of the MMI executive team and served as the interface between MMI and River + Wolf.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I am unable to share the name at this time, but I can assure you that the team was very pleased with the effort and happy with the outcome. We're looking forward to launching our system in Europe with a name we can all be proud of.

How effective was the workflow between your team and theirs?

The workflow was very easy. Margaret was a joy to work with and was very supportive and understanding during the process. We had an important stakeholder join at the end of the effort and the R&W team was instrumental in bringing him up to speed and getting him on board with the work we had done.

What did you find most impressive about this company?

Naming is such a difficult exercise. They were able to quickly understand what we were looking for, delivering within a very short time frame. We had an ideal experience. The R&W team completed our project in a very timely manner.

Are there any areas for improvement?

No. We had an exceptional experience.

5.0
Overall Score Is 6 stars an option?
  • 5.0 Scheduling
    ON TIME / DEADLINES
    The R&W team made themselves immediatley available and managed to copmlete our project on a very tight deadline.
  • 5.0 Cost
    Value / within estimates
    The cost seemed appropriate given the complexity of the naming exercise.
  • 5.0 Quality
    Service & deliverables
    The results were excellent.
  • 5.0 NPS
    Willing to refer
    I would highly recomment R&W.

Naming for New Clothing Brand

“They clearly understood our brand, and delivered quality creative that focused on our brand message.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. - Nov. 2019
Project summary: 

River + Wolf conceived a list of brand names for a clothing company. They helped narrow down the list of names by highlighting brand attributes and searching trademarks for each option they proposed.   

The Reviewer
 
1 - 10 Employees
 
Washington, D.C.
Founder, Childrenswear Company
 
Verified
The Review
Feedback summary: 

River + Wolf delivered many viable options and their client is pleased with the name they chose. The team kept the project on schedule by responding quickly and emphasizing collaboration. Passionate about delivering high-quality service, they were easy to work with and overall great partners.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a company in the process of creating a line of adaptive children’s clothes.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with River + Wolf?

We hired River + Wolf to help us establish a brand name.

SOLUTION

What was the scope of their involvement?

River + Wolf followed a very methodical process. They spent time understanding the goal of our business and product by giving us a questionnaire and then discussing our responses with them. They dove in, really trying to analyze our responses, before developing a creative brief to work from.

We then discussed the creative brief, asked questions, and refined the outline. The process helped us hone in on specific brand attributes we wanted to highlight. They then came up with a list of numerous names and completed an initial search of the US trademark and patent office to determine the level of risk of each of those names.

Finally, they created a formal presentation to introduce the names, their meaning, and describe the level of risk associated with them.

What is the River + Wolf team composition?

We worked directly with Margaret (Founder & Chief Creative, River + Wolf) and a team of a few other individuals. However, we felt like we had the resources of the entire organization at our fingertips, with everyone pitching in.

How did you come to work with River + Wolf?

I was Googling brand naming agencies and found a Clutch Top Performer badge on a company site. I searched Clutch and found a vast amount of resources, including River + Wolf. I liked that they specialize in naming and could clearly articulate what they do. It was a great fit, and I plan to use Clutch in the future.

How much have you invested with them?

I spent between $15,000­–$25,000.

What is the status of this engagement?

The project lasted from August– November 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I loved every single name they presented to us. They clearly understood our brand and delivered quality creative that focused on our brand message. It was difficult to choose only one name because we had so many solid options, but I’m excited about the one we chose. From the beginning to the end of our project, I am pleased with how the project went.

How did River + Wolf perform from a project management standpoint?

Margaret is a delight to work with—she’s communicative and passionate about what she does. She knows the business very well and understands the significance of a brand name. She was incredibly responsive and would turn around a thoughtful response almost immediately. She also gave us plenty of time to complete our side of the project and didn’t rush anything. The process went really well and we were able to stay on track.

What did you find most impressive about them?

 It’s difficult to choose just one thing that makes them stand out because it was such a positive experience. The knowledge they brought to the project was on another level. They have extensive business experience and have implemented a process that clearly works for them and their clients.

Are there any areas they could improve?

There isn’t anything I think they need to improve.

Do you have any advice for potential customers?

Be clear about what you’re trying to achieve, but stay open to their suggestions.

5.0
Overall Score It was a fantastic experience, and I’m so excited about our end result.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They know how to manage products and they work with their clients to stick to timelines while remaining flexible.
  • 5.0 Cost
    Value / within estimates
    I don’t think we could have gotten this level of service from another organization.
  • 5.0 Quality
    Service & deliverables
    I’m over the moon with their deliverables. They offered fantastic services.
  • 5.0 NPS
    Willing to refer
    I’ve already recommended them.