Top Clutch Ranked Global Brand Naming Agency

Gold
VERIFIED

River + Wolf is a New York City based naming agency with clients around the globe. But whether working with clients in the United States, or in the UK, the Middle East, Europe, Asia, or Latin America, our goal is always the same: to develop extraordinary company, product, and service names.

River + Wolf ranks in the Clutch Leader's Matrix for a reason: not only have we been widely quoted or featured in media such as AdAge, NBC, the New York Times, Crains, The Next Web, and Fast Company, but we do whatever it takes to provide are clients with the best possible names and best possible service experience, from strategy and name development to trademarking, global linguistic checks, and, if needed, design and taglines. Clients includes: Bangkok Bank, Target, HeinzKraft, Calvin Klein, Starbucks, Coca Cola, Ghostery, Sephora, The Frank Mason Group, Unilever, Auberge Resorts, and Burt's Bees--and that's just for starters.  Our combination of professionalism and true caring for our clients--whether Fortune 500s or start-ups--sets us apart from all other agencies. But don't take our word for it. Read our reviews. 

 
Undisclosed
 
Undisclosed
 
2 - 9
 Founded
2014
Show all +
New York, NY
headquarters
  • 605 West 113 Suite 2
    New York, NY 10025
    United States

Portfolio

Key clients: 

We work nationally and internationally with clients of every size--from start-ups to Fortune 500s. River + Wolf also provides brand naming and storytelling services to branding, design, advertising, and media studios.   

Ghostery Image

Ghostery

River + Wolf developed names for Ghostery, a company dedicated to internet searching privacy protection. They presented viable options after a single round of iteration.

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Madecasse

River + Wolf helped rename a fair trade chocolate company. They researched existing trademarks and worked with an internal team to understand the brand’s values. They presented viable options after a single round of iteration.

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Stella Rising

Women’s Marketing, a top marketing firm with a focus on women’s brands, needed a name that better reflected their work—that of helping indie brands become established stars. The name needed to be friendly yet sophisticated and while nodding to women, not overtly gender-centric. After developing hundreds of names, among them Noonday Sun, Bed of Roses, No Shy Violet, and Wildest Dreams, Stella Rising, with its constellation of
positive associations, rose to the top.
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Ampersand

NCC Media, a sales consortium owned by Comcast, Cox and Charter, needed a new name to reflect their evolution into a data-driven linear TV platform that collects and anonymizes data to better target ads to viewership. The name needed to speak to the concept of connecting brands to audiences across the entire viewing experience. Ampersand immediately conveys “the power of and”. And that was just right for this dynamic and media

technology company.
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Calvin Klein

Calvin Klein came to River + Wolf to develop a name (not yet launched) for a new unisex fragrance. The name needed to work well within the Calvin Klein tonality of simple, natural English words that would be easy to say and spell across global markets.

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Frank Recruitment Group

Frank Recruitment Group is a global leader in staffing for IT professionals. We’re backed by TPG Growth, one of the world’s leading private equity firms, who count Uber, Airbnb, Survey Monkey, and Spotify amongst their portfolio. Since 2006, they’ve helped to connect businesses of all sizes with permanent and contract workers; from start-ups in need of a single developer to international enterprise clients building a complete

team in a new country.
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NCC Media

In 2019, the media giant NCC came to River + Wolf to develop a name for a company re-brand. The not-yet-launched name needed to convey the idea of a more effective media spend through the company’s unique blend of traditional linear television and new media of digital technology.

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Joy Lab (Target)

Target needed a name for their new active wear that blended fitness, fashion, and function into a short natural word name. After reviewing over 600 candidates, ranging from the descriptive (Life in Motion) to the suggestive (Limber), the Target team finally landed on Joy Lab. Partnering “joy” and “lab” together instantly conveyed fun, happiness, and well-researched and tested materials.

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Journeywise

Steven Cayre came to River + Wolf in need of a name for his new enterprise — a company that organizes day-long events composed of events — wisdom talks, meals, and arts — designed to nourish and enrich the whole person. The name needed to be warm and welcoming, but not sound like a spa or yoga retreat. Journeywise hit the mark, speaking to the idea of traveling through life in the smartest possible way.

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Sleekmeet

Ramzey Chelab needed a name for his all-in-one name conferencing app—a name that highlighted ease and efficiency. The name also had to hold appeal for Arabic speakers, the primary target market. The elegant, two syllable Sleekmeet, with its repeated letter “e” and powerful “k” proved the perfect fit. The minimalist design further emphasized the streamlined nature of the app.

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Encorus Group

JR Engineering, a service-disabled veteran-owned small business that provides testing, environmental, and inspection services for construction projects, hired River + Wolf to re-name their company. During multiple in-depth conversations with Kevin Opp, the company’s Director of Marketing, it became clear that the name needed to convey the idea of teams working in collaboration to solve tough structural challenges. Encorus

worked on many levels as it implied engineers (en), chorus (corus), and heart (coeur).
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Defy (Quaker State)

To differentiate Quaker State’s long-lasting motor oil from its competitors, the naming team veered away from the industry’s preference for descriptive marks. To find a straightforward, but energetic name, many ideas were taken for a test drive. The journey stopped at Defy—a name mark that said it all. Defy time. Defy an engine’s wear and tear. Defy corrosion.

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Earth Vine Grape (Jacob’s Creek)

To name Jacob’s Creek’s organic wine, Margaret Wolfson, River + Wolf's Founder and Chief Creative, used the Rule of Three—a writing principle that asserts things bundled in threes are more satisfying than other numerical groupings. For this Australian wine, we picked three nouns—earth, vine, and grape. To emphasize the wine’s additive-free nature, a period followed each word. The result? A pure and simple name that gets

straight to the point.
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Timbalos (Agro)

 

The cooks at Agro had developed a delicious plantain chip. The missing ingredient? A name. Wishing to reflect Caribbean culture, River + WolfFounder and Chief Creative, Margaret Wolfson, journeyed through the fascinating world of island traditions. When the team discovered timbal–a kind of Cuban kettle drum–they knew they'd hit the mark. With its ties to Caribbean culture, festive music, and a cooking utensil

associated with chip making, the name proved hard to beat.
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YumChina

Yum sought River + Wolf's help to determine whether or not they should undergo a complete or modest re-brand of their name. River + Wolf led Yum through a variety of naming exercises and as a result, the Yum team determined that the best approach would be to add the word "holdings" to telegraph their expanding business model.  River + Wolf also assisted the team in developing a new ticker symbol.

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Samaritan Ministries

Samaritan Ministries, a Christian health-sharing organization, is a valued repeat client. Most recently River + Wolf named an easy-to-use platform that made it a snap for people to become members of the organization’s health-sharing plans. 

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Morgan Lewis

Morgan Lewis reached out to River + Wolf to develop a new name (not yet launched) for an A.I. platform designed to assist the legal profession. The name needed to be crisp and modern, but with a tone serious enough for a global law firm.

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Big Fish

River + Wolf joined the Big Fish game team to develop a name for a new cooking game. The culinary adventure game helps players build up their culinary skills one dish at a time. Hot Dish, the name cooked up by River + Wolf with the Big Fish team, challenges players to master the timing and accuracy needed to quickly bring new dishes to the table.

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BrightSphere

The financial giant OM Asset Management (also known by its acronym OMAM) needed to rebrand as its current name was frequently confused with the country Oman. Above all, the stakeholders of this global, multi-boutique asset management company wanted a simple, clear name that conveyed the concept of smart affiliates coming together to create a richer whole. BrightSphere captured all of these interests, with the added bonus of

being easy to say and spell for international audience.
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Motiion

Motiion seeks to provide all stakeholders with transparent information that can foster trust, reduce waste, and ultimately, feed the world. The company accomplishes this through the support of information flows within and across companies in the food value chain. The name selected (not yet launched), spoke to freshness and the ability to leverage all available data in the most effective way.

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Chromatics (Redken)

Redken sought a dazzling name for their recently created hair coloring and strengthening system. Given the product’s 48 prismatic shades and the extensive research behind its development, the name needed to tie to both beauty and science. The dual meaning of Chromatics accomplished this, playing to the science of color and the art of music. An added perk? It evoked the high shine of chrome.

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Ikaati

The founders of this artisanal tea wanted a name that paid homage to their Indonesian heritage. So the River + Wolf team steeped themselves in the region’s cultural traditions and brewed up Ikaati—a coined word inspired by ikat, the Indonesian dyeing technique and kati, the traditional vessel for transporting tea. They also created stories for each brand line and developed more than one hundred tea names, among them Malaysian

Moon, Black Orchid, and Peppermint Sun.
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Terrain (NEC)

The NEC Corporation’s new push-to-talk work phone had to convey durability, dependability, and outdoor usage. However, given its executive buyers, the name needed to be slightly more refined sounding than the tough-as-nails marks common in this space. Terrain covers a lot of ground. With its French roots, the name hints at style while its primary meaning—a piece of land with military advantages—implies ruggedness and the great

outdoors.
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Planetarians

This client wanted a name for their new high fiber chip that makes meals biologically complete. The product name also needed to sound like a movement. To accomplish this goal, River + Wolf combined “planet” with the Latin ‘arian’, a suffix meaning a person who advocates for a set of principles. Extra bonus? The word ‘plant’ is embedded in ‘planet’.

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Tommee Tippee

River + Wolf led a naming exercise to support a company’s brand expansion in global markets. They created an in-depth questionnaire to develop the strongest list of names and after one round, delivered several winning options.

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Quarterlane

This bespoke book delivery service project perfectly complemented River + Wolf’s love of literature. For client Elizabeth Lane, River + Wolf developed over 300 names, Scop (a Scottish storyteller), Bibbly, Unbound, Ink Spell, Cloverbells (Emily Dickinson), Paper Quilt, and Bookfolk. After lots of lively discussion, everyone agreed that Quarterlane fit the bill as it elegantly captured the personal nature of the business plus

its quarterly delivery schedule.
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Discover More (Discover)

Discover needed a name for its 5% cash back card. Discover More fit the bill, creating a strong call to action while announcing the card’s many benefits: more money back, more services, and more opportunities to pay back without accumulating further interest. The company kept this imperative form for their latest card—the Discover It card. Margaret Wolfson, River + Wolf's founder, also named Open Road, a gas mileage card.

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Hugo

Bettina Cisneros and Joie Jager-Hyman came to River + Wolf in need of a name for their latest entrepreneurial vision—a digital platform where intellectually curious high school students could gain access to exceptional mentors who could help propel their learning to the next level. After looking for creative inspiration in multiple intellectual disciplines, River + Wolf landed on Hugo, a popular European name meaning “mind”.

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Foxx

River + Wolf developed a branding name and assisted with trademark registration for a new burner phone with a wider-than-usual display. This was accopmlished through the name Miro, meaning "to look" in Spanish. The name also mapped back to the Spanish painter, Joan Miro, whose mobiles evoked connection and connectivity.

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Outshine (Nestlé)

Nestlé needed a name for their delicious yoghurt and fruit bar. After developing many names that pointed to creaminess and tartness of these frozen treats, the team switched gears and developed Outshine, a name that positions the bar's flavor as one that outshines the competition. Not only did it suggest something that surpassed all the others but it evoked a sunny day.

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Luscious Cosmetics

River + Wolf provided naming and trademarking services for a Dubai-based  as they entered the United States market. They supplied expert consultation, created an array of options, and filed all appropriate documents to finalize the selection.

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Goodness Glows (Burt's Bees)

Burt’s Bees needed a name for it soon-to-launch, 98.9% natural, liquid makeup. The name needed to keep within the Burt’s Bees plain and simple tone—nothing overly metaphorical. Goodness Glows, the final name chosen from hundreds of submitted candidates, suggested beauty inside and out.

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Senhance (TransEnterix)

The medical technology company, TransEnterix, had a great product—the ALF-X surgical robot system. Unfortunately, the existing name felt cold and clinical. So the search began for a new name that would would appeal to both surgeons and patients. At the same time it needed to convey the system’s chief function – to enhance the surgeon’s senses. Senhance accomplished both these goals with the added benefit of being highly

ownable.
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GALvanize (Unilever)

River + Wolf teamed up with esteemed colleagues, Catchword, to re-brand Unilever’s new initiative for women. And while not typical for competitors to work together, it proved a great experience for all. After two rounds of naming, GALvanize caught fire with the Unilever team. “Gal”, as part of the word, addressed women without excluding men, and the word’s meaning directly conveyed the initiative’s purpose.

Dremel Trio (Dremel) Image

Dremel Trio (Dremel)

Dremel had developed a nifty DIY tool that cut, sanded, and routed. The name needed to address the tool’s three functions and appeal to both female and male consumers. Trio cut right to the chase, speaking to three uses while evoking the harmony, artistry, and craftsmanship of a musical ensemble.

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Keypoint Intelligence

The merger of Buyer’s Lab and Infotrend required a new name. The dual meaning of “key”—something essential and something that unlocks—especially when paired with “point” with its suggestion of exactness and conciseness quickly found favor. Adding intelligence strengthened the mark from a TM perspective and highlighted the quality of the company’s reports and advisory services.

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Sunhouse

Tenoch and Tlacael Esparza called on River + Wolf to develop a name for their new music technology company. Using the latest advances in signal sensor and signal technology, the company’s products reinvigorate and expand the possibilities of live performance. We found our inspiration in an Aztec myth that tells of a once dark world transformed through music. The name, Sunhouse, resonated with the founders for numerous reasons,

among them its link to their Aztec heritage.
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Joyst

After building businesses at CNET, Yahoo!, and Time, Inc. Bettina Cisneros needed a name for her own enterprise—a platform that provides tips and reviews along with pre-vetted products, services, and resources to shore up the lives of professional women. A play on the word “joist”–a support beam–the name conveys both the platform’s function and the happy feeling that comes when things get done and done right.

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Yolla (LANCK)

LANCK Telecom, a Russian-based company sought a name for their soon-to-launch app. The name needed to be simple to say, easy to spell, and no more than two syllables. Yolla suggests “yo”—slang for “hi” or “hey”. It also evokes “ola”, which aurally suggests the international pronunciation of “hello”. Topping it off? “Ola” plays to “olé”, the Spanish way of saying bravo.

Reviews

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Product Naming Project for Engineering Firm

"Understanding our customer’s needs was important and gave us confidence that they’d deliver the work successfully."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2020
Project summary: 

River + Wolf came up with several names for an engineering company's new products. After a thorough questionnaire, they came up with a shortlist of options for the final name selection.

The Reviewer
 
11-50 Employees
 
Vancouver, Canada
Director, Engineering Company
 
Verified
The Review
Feedback summary: 

The engagement resulted in a success, with the business choosing names that fully meet their expectations. River + Wolf hands-on approach made the process run smoothly from start to finish. Ensuring they were communicative and detailed were key to the positive partnership.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of technology and strategy development of an engineering company. I’m responsible for new products that we’re building and general strategic direction around technology development.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with River + Wolf?

We’ve just finished building a few new products and we needed River + Wolf to help us name the products.

SOLUTION

What was the scope of their involvement?

These new products align with some of our existing products, as we’re beginning to expand our portfolio from one product. To start, they gathered as much information from us as possible through a detailed questionnaire, phone calls, and discussions after the first draft. They then spent around three weeks creating names, shortlisting them, and vetting each for trademark and legal needs. 

From there, they proposed 10 names for each product. Together we decided which names we liked best for two of our products, along with an all-encompassing name for the system of all of our products working together. 

What is the team composition?

We worked directly with Margaret (Founder & Chief Creative, River + Wolf), along with two others. 

How did you come to work with River + Wolf?

I started searching for companies online and used Clutch. I came up with a list of four companies, two of which were dedicated naming companies, one of which was a local marketing team, and one was a consulting company. After seeing reviews on Clutch, I had a phone call with River + Wolf and one other naming company to hear their process. After seeing their proposal, we selected River + Wolf. 

How much have you invested with them?

We spent $30,000–$40,000 on this project. 

What is the status of this engagement?

The whole project started and was completed in January 2020; it was quite a short project. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We went into the project without a good sense of what we wanted for these products, and we finished with three great names that we’re happy with. We’re now able to use those names as a part of our bigger story and show how everything fits together. The small part of our internal team that saw the work was pleased. 

How did River + Wolf perform from a project management standpoint?

They performed very well. They were pleasant to work with, giving us everything we needed quite quickly. During that first week with the questionnaire, we had some good back and forth discussions and the ball was in our court. As soon as we sent them something, they reviewed it right away and gave us further questions, so they were very responsive. Their team was quick and professional. 

When we shifted to their side of the project, I got an appropriate amount of updates from Margaret. She kept me in the loop, so I always knew about their progress—they were prompt, professional, and easy to communicate with.

Everything was right on budget and within our timeframe. It was great to hand the work off to them for a few weeks and come back to discuss it. We had the option of doing one more round, but we opted not to do it since we were happy. Overall, it was a good experience. 

What did you find most impressive about them?

They were able to understand our needs and our market well enough to pursue the job. We find that a lot of marketing companies don’t understand our space since it’s quite technical in nature. Understanding our customer’s needs was important and gave us confidence that they’d deliver the work successfully. 

Are there any areas they could improve?

I don’t think there’s anything—I was really happy overall.

Do you have any advice for potential customers?

Use the questionnaire to explain your needs and market as exhaustively as you can. It helps them do their job better and get good results. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Naming Project for Cloud Recruiting Firm

“The names that they created resonated with me and matched our style.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Dec. 2019
Project summary: 

River + Wolf provided naming services for a cloud staffing and recruiting firm as it expanded to two new divisions. They worked to provide unique names that could be trademarked internationally.

The Reviewer
 
1,001-5,000 employees
 
London, United Kingdom
CMO, Cloud Talent Platform
 
Verified
The Review
Feedback summary: 

Researching and creating naming options on an accelerated timeline, the team impressed the internal staff by delivering a final name that accurately describes all aspects of the business. They demonstrated an attentive project management style that allowed for frequent communication.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of a cloud staffing and talent creation business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with River + Wolf?

We needed to rename our holding company to encompass two more divisions. One of those was our core staffing business and the other involved talent creation. 

SOLUTION

What was the scope of their involvement?

They provided the brand naming service. Our team needed a name that would start to rank quickly if people were searching for us. We handed over the entire project to the team, and they delivered in an incredibly short period of time.

Their team explained the difference between suggestive and descriptive names, for instance. They came to us with several naming options that we’re able to be trademarked in multiple locations across several industries to encompass everything we do as a company. 

What is the team composition?

There were 3–4 people working on our account.

How did you come to work with River + Wolf?

I found them on Clutch while looking for naming service providers with the best reviews. Afterward, I made a shortlist of US-based companies because many of our clients are in the United States. 

How much have you invested with them?

We spent between $25,000–$30,000 on the project. 

What is the status of this engagement?

The project lasted a week in December 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They were able to deliver something that I wouldn’t have thought possible given the timeframe. The name was well-received and encompassed everything that our business wants to be seen as. I’m personally happy with the outcome, and my team is as well. It’s still too early to tell how it’s working in the market, though.  

How did River + Wolf perform from a project management standpoint?

Margaret (Founder & Chief Creative, River + Wolf) moved mountains to make sure that things got done on time and to my satisfaction. I’d definitely engage with them again. They were available to us for feedback 24/7. Their team worked on an aggressive timeframe to make this work. The process was clearly explained, so our expectations were managed upfront. We communicated by phone and email.

What did you find most impressive about them?

They were knowledgeable and expert in the naming industry. The names that they created resonated with me and matched our style. 

Are there any areas they could improve?

No, I can’t think of anything. I was happy with the engagement. They delivered earlier than we expected. 

Do you have any advice for potential customers?

Spend the time up front to listen to their processes and communicate your requirements. I liked their logical process.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Naming Services for Fundraising Product Platform

"The team at River + Wolf brought a lot of value to the table."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - Feb. 2020
Project summary: 

River + Wolf provided naming services to a fundraising platform. The team went through two rounds, working off a provided creative brief.

The Reviewer
 
11- 50 Employees
 
Minneapolis, Minnesota
CEO, Fundraising Product Platform
 
Verified
The Review
Feedback summary: 

The naming exercises led to a positive outcome. The team at River + Wolf understood the business and its goals. Their skilled expertise makes them stand out from other competitors in the industry. Customers can expect a team that works well with a tight deadline.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a fundraising product platform company that focuses on nonprofit organizations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with River + Wolf?

We wanted to name an app we were launching, and then eventually rename our company.

SOLUTION

What was the scope of their involvement?

The team at River + Wolf provided naming creation services with a rationale and an initial legal review. The engagement started with a creative brief that we created. They provided clear instructions for each phase. During two rounds, 50 names were brought forward. Throughout the rounds, we commented on what we liked and didn’t like and determined specific requirements.

What is the team composition?

Margaret (Founder & Chief Creative, River + Wolf) was our primary contact. From their side, we worked with two people in total.

How did you come to work with River + Wolf?

We researched the marketplace of naming agencies. After doing an RFP, their team was chosen. The team at River + Wolf was the best fit because of their strong response time and experience. Margaret was on top of it during that entire phase.

How much have you invested with them?

The naming services cost between $35,000–$45,000.

What is the status of this engagement?

We worked together from January–February 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Through the transparent process, we had great conversations that lead to an excellent outcome. They met our aggressive timelines.

Everybody thought that River + Wolf had a good grasp of our business. The team did a nice job of understanding what we were looking forward to, which limited any wasted time. The direction was clear throughout the efficient engagement. The team at River + Wolf brought a lot of value to the table.

How did River + Wolf perform from a project management standpoint?

From a project management standpoint, they were good. We didn’t have any hiccups or delays. Email was the prime form of communication. We had video conference calls, as well.

What did you find most impressive about them?

River + Wolf knows the naming business, including all of the legal ramifications that go into it. They guide their clients in a way that manages expectations. We have our own lawyers, but Margaret was clear about the entire legal review, providing real-life examples to gage expectations while bringing specific ideas forward. She also provided insights on how to circumvent the system in an effort to give us what we wanted, even though there might be some trade-off involved.

Are there any areas they could improve?

No, I think it went well.

Do you have any advice for potential customers?

Be as clear as possible upfront. Drive clarity for their team. You get out of it what you put into it.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    Depending on if the friend or colleague needs naming services.

Naming Services for Online Pet Market

“River + Wolf combines professionalism with a personal touch to create a unique and rewarding engagement.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Dec. 2019 - Jan. 2020
Project summary: 

River + Wolf provided naming services for an online pet store. After going through a questionnaire, the team presented two rounds of ideas for names.

The Reviewer
 
2-10 Employees
 
Oakland, California
Founder, Online Pet Store
 
Verified
The Review
Feedback summary: 

The name met the expectations and requirements of the internal team. River + Wolf establishes open communication to ensure that the client ends up with a name they are happy with. The team goes above and beyond to deliver results on time, if not ahead of schedule.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the founder of an online pet store focused on pet health and wellness. We have a pharmacy section which carries prescription drugs and over the counter supplements as well as a specialty treats section.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with River + Wolf?

We needed to come up with a name for our business.

SOLUTION

What was the scope of their involvement?

River + Wolf provided naming services for us. First, their team asked us to go over the details of our business and what elements we wanted our name to touch on. We went over several questions and they created a scope of work document. 

Next, their team took us through two rounds of ideas for names. River + Wolf would give us presentations for each round, going over the name and what they evoked. They also took into account trademarks and made suggestions.

What is the team composition?

We worked with two members of the River + Wolf team, Margaret (Founder & Chief Creative, River + Wolf) and Elizabeth (Client Support & Research, River + Wolf).

How did you come to work with River + Wolf?

While doing research online, I came across River + Wolf on Clutch. I had a shortlist of two names and after interviewing both, we chose to work with River + Wolf.

How much have you invested with them?

We have invested between $10,000–$25,000.

What is the status of this engagement?

Our engagement with River + Wolf ran from December 2019–January 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We are so happy with the name River + Wolf helped us find. After speaking with Margaret, we felt very comfortable putting our company in her hands. She understood that we were starting a new venture and was very personable, going as far as taking the time to learn about our family. We felt very connected at that level, and I knew she would be willing to go the extra mile for us. 

How did River + Wolf perform from a project management standpoint?

When River + Wolf first outlined the timeline for us, I expected us to wrap up in late January, but they finished early. The whole team was regularly in touch and communication was excellent. River + Wolf produced results faster than we had documented, they were really quick.

What did you find most impressive about them?

River + Wolf combines professionalism with a personal touch to create a unique and rewarding engagement.  There are very few companies that can do this.

Are there any areas they could improve?

No,  everything went great.

Do you have any advice for potential customers?

Clearly define your expectations and requirements so they can understand your business. Be as precise as possible.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Naming for New Gaming Product

"I appreciated their approach and professionalism."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May 2019
Project summary: 

River + Wolf provided naming services for a game development company. They performed several rounds of brainstorming before crafting final presentations for each name options.

The Reviewer
 
1,001 - 5,000 Employees
 
Nicosia, Cyprus
Product Operations Director, Game Development Company
 
Verified
The Review
Feedback summary: 

Feedback regarding the name has been exceptionally positive. Their creative approach complemented their professional management style. River + Wolf is full of professional and hardworking thinkers.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the product operations director for a game development company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with River + Wolf?

We were looking for a name for an upcoming product. Since we were stuck internally, we decided to hire professionals.

SOLUTION

What was the scope of their involvement?

We gave River + Wolf a full review of our upcoming product, supplying them with details and visuals. We also filled out a few questionnaires. Our team discussed the tone and background of the product, and we even let them know what we wanted to avoid.

After that, the team at River + Wolf gave our team an extended list of potential names. We chose a few that we liked, and then they came back with a final list and a presentation for each name. Because of our side, the process took a bit longer, and we ended up having 2–3 iterations.

What is the team composition?

I was in direct contact with Margaret (Founder & Chief Creative, River + Wolf). Three or five people were working with us.

How did you come to work with River + Wolf?

I searched for the top naming agencies in the US. After looking through reviews and past clients, we picked River + Wolf.

How much have you invested with them?

The services cost $36,000.

What is the status of this engagement?

We started working with River + Wolf in May or June 2019, and the entire process took between 1–2 months.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve received positive feedback regarding the name.

How did River + Wolf perform from a project management standpoint?

A majority of the time, they excel at project management. We communicate through email or Skype.

What did you find most impressive about them?

I appreciated their approach and professionalism. It was easy to work with River + Wolf’s creative team.

Are there any areas they could improve?

There’s nothing they need to improve.

Do you have any advice for potential customers?

Give as much information and details as possible.

5.0
Overall Score It was perfect.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were on time.
  • 4.0 Cost
    Value / within estimates
    It was an affordable price for us, but I don't have anything to compare it to.
  • 5.0 Quality
    Service & deliverables
    Everything was great.
  • 5.0 NPS
    Willing to refer
    I'd definitely recommend them.

Product Name for Microsurgery Robotic System

"They were able to quickly understand what we were looking for, delivering within a very short time frame."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. - Dec. 2019
Project summary: 

After conducting discovery exercises to best understand the company, River + Wolf named a new robotic surgery solution for a medical technology company. 

The Reviewer
 
11-50 Employees
 
Pisa, Italy
Jamie Milas
VP of Marketing, MMI S.p.A.
 
Verified
The Review
Feedback summary: 

Looking forward to their product launch date, the internal team is confident that the name accurately fits the new product and will be successful in the marketplace. They managed the project efficiently, completing their work on an accelerated timeline. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the Vice President of marketing at MMI S.p.A. We offer a robotic system to overcome the challenges of microsurgery and enable surgeons to confidently perform hard to reach, micro-anastomosis.

Tremor-reducing motion scaling (7-20x) and wristed robotic microinstruments intend to improve microsurgery and expand supermicrosurgical procedures. The robotic platform is mobile and compatible with existing surgical microscopes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire River + Wolf?

MMI was looking for support while naming our new robotic platform.

What were your goals for this project?

Our goal was to select a name that was available in numerous markets, appealing across countries and liked by the founders/employees.

SOLUTION

How did you select this vendor?

We found River + Wolf through word of mouth.

Describe the scope of their work in detail.

MMI is bringing a new robotic platform to the market. We were looking to name the platform and register the name in several regions/countries. It was important that the name was appealing, available, could not be misconstrued in other languages, and was somehow meaningful to the solution.

What was the team composition?

As the VP of marketing, I consulted the 8 members of the MMI executive team and served as the interface between MMI and River + Wolf.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I am unable to share the name at this time, but I can assure you that the team was very pleased with the effort and happy with the outcome. We're looking forward to launching our system in Europe with a name we can all be proud of.

How effective was the workflow between your team and theirs?

The workflow was very easy. Margaret was a joy to work with and was very supportive and understanding during the process. We had an important stakeholder join at the end of the effort and the R&W team was instrumental in bringing him up to speed and getting him on board with the work we had done.

What did you find most impressive about this company?

Naming is such a difficult exercise. They were able to quickly understand what we were looking for, delivering within a very short time frame. We had an ideal experience. The R&W team completed our project in a very timely manner.

Are there any areas for improvement?

No. We had an exceptional experience.

5.0
Overall Score Is 6 stars an option?
  • 5.0 Scheduling
    ON TIME / DEADLINES
    The R&W team made themselves immediatley available and managed to copmlete our project on a very tight deadline.
  • 5.0 Cost
    Value / within estimates
    The cost seemed appropriate given the complexity of the naming exercise.
  • 5.0 Quality
    Service & deliverables
    The results were excellent.
  • 5.0 NPS
    Willing to refer
    I would highly recomment R&W.

Naming for New Clothing Brand

“They clearly understood our brand, and delivered quality creative that focused on our brand message.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. - Nov. 2019
Project summary: 

River + Wolf conceived a list of brand names for a clothing company. They helped narrow down the list of names by highlighting brand attributes and searching trademarks for each option they proposed.   

The Reviewer
 
1 - 10 Employees
 
Washington, D.C.
Founder, Childrenswear Company
 
Verified
The Review
Feedback summary: 

River + Wolf delivered many viable options and their client is pleased with the name they chose. The team kept the project on schedule by responding quickly and emphasizing collaboration. Passionate about delivering high-quality service, they were easy to work with and overall great partners.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a company in the process of creating a line of adaptive children’s clothes.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with River + Wolf?

We hired River + Wolf to help us establish a brand name.

SOLUTION

What was the scope of their involvement?

River + Wolf followed a very methodical process. They spent time understanding the goal of our business and product by giving us a questionnaire and then discussing our responses with them. They dove in, really trying to analyze our responses, before developing a creative brief to work from.

We then discussed the creative brief, asked questions, and refined the outline. The process helped us hone in on specific brand attributes we wanted to highlight. They then came up with a list of numerous names and completed an initial search of the US trademark and patent office to determine the level of risk of each of those names.

Finally, they created a formal presentation to introduce the names, their meaning, and describe the level of risk associated with them.

What is the River + Wolf team composition?

We worked directly with Margaret (Founder & Chief Creative, River + Wolf) and a team of a few other individuals. However, we felt like we had the resources of the entire organization at our fingertips, with everyone pitching in.

How did you come to work with River + Wolf?

I was Googling brand naming agencies and found a Clutch Top Performer badge on a company site. I searched Clutch and found a vast amount of resources, including River + Wolf. I liked that they specialize in naming and could clearly articulate what they do. It was a great fit, and I plan to use Clutch in the future.

How much have you invested with them?

I spent between $15,000­–$25,000.

What is the status of this engagement?

The project lasted from August– November 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I loved every single name they presented to us. They clearly understood our brand and delivered quality creative that focused on our brand message. It was difficult to choose only one name because we had so many solid options, but I’m excited about the one we chose. From the beginning to the end of our project, I am pleased with how the project went.

How did River + Wolf perform from a project management standpoint?

Margaret is a delight to work with—she’s communicative and passionate about what she does. She knows the business very well and understands the significance of a brand name. She was incredibly responsive and would turn around a thoughtful response almost immediately. She also gave us plenty of time to complete our side of the project and didn’t rush anything. The process went really well and we were able to stay on track.

What did you find most impressive about them?

 It’s difficult to choose just one thing that makes them stand out because it was such a positive experience. The knowledge they brought to the project was on another level. They have extensive business experience and have implemented a process that clearly works for them and their clients.

Are there any areas they could improve?

There isn’t anything I think they need to improve.

Do you have any advice for potential customers?

Be clear about what you’re trying to achieve, but stay open to their suggestions.

5.0
Overall Score It was a fantastic experience, and I’m so excited about our end result.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They know how to manage products and they work with their clients to stick to timelines while remaining flexible.
  • 5.0 Cost
    Value / within estimates
    I don’t think we could have gotten this level of service from another organization.
  • 5.0 Quality
    Service & deliverables
    I’m over the moon with their deliverables. They offered fantastic services.
  • 5.0 NPS
    Willing to refer
    I’ve already recommended them.

Product Naming for Digital Privacy Company

"They also went above and beyond in responding to our (sometimes changing) attitudes towards names..." 

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - Jun. 2019
Project summary: 

River + Wolf developed a name for a new product based on existing brand components and questionnaire answers. After creating a shortlist from client feedback, they analyzed final options for legal conflicts.

The Reviewer
 
11-50 Employees
 
New York, New York
Jeremy Tillman
President, Head of Product & Marketing, Ghostery
 
Verified
The Review
Feedback summary: 

Thanks to a thorough research process, the chosen name was available and fit the brand well. River + Wolf was flexible with fluctuating requirements and responded quickly throughout the engagement. Customers can expect a robust process with many options.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Ghostery is a digital privacy company based in New York City. I am the President and the Head of Product & Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire River + Wolf?

Ghostery hired River + Wolf to help us name a new product that we are launching in 2019.

What were your goals for this project?

Our goal for the project was to choose a name and nomenclature that built on our brand and positioned our new product to enter a new market.

SOLUTION

How did you select this vendor?

We selected this vendor because we were really impressed with our initial phone call with Margaret about the River + Wolf methodology. She was extremely knowledgeable and was clearly an expert in her field. It was also clear that her team was small enough to keep our costs down; bigger firms with bigger teams had quoted us much higher estimates for the same work.

Describe the scope of their work in detail.

The process began with a discovery phone call where we discussed the historical context of the company, the new product and its value proposition, as well as existing elements of the brand. This was followed by an in-depth questionnaire where we answered very specific questions to provide more detail about the product, as well as questions pertaining to what sort of names, nomenclatures, and concepts we liked and didn't like.

River + Wolf took this information and compiled a preliminary set of names, which they presented to our team for review. From here, it was an incremental process of providing feedback to River + Wolf on the names and concepts we did and did not like to narrow the list down. This shortlist of names underwent additional legal and contextual screening to further winnow the list down to a final set of names, from which we selected our ultimate choice.

What was the team composition?

We worked directly with Margaret Wolfson, the Founder & Creative Director of River + Wolf, though she had a team of naming specialists as well as a legal consultant working on our project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We successfully named our new product, Ghostery Midnight, which we have announced will launch in fall of 2019.

How effective was the workflow between your team and theirs?

The workflow between our teams was effective. We would communicate quite frequently via email and phone call, with scheduled presentations and working sessions throughout our engagement.

What did you find most impressive about this company?

I found the responsiveness and thoroughness of River + Wolf very impressive. They also went above and beyond in responding to our (sometimes changing) attitudes towards names, which required that they explore quite a few concepts on our behalf.

Are there any areas for improvement?

I think it took River + Wolf a little while to really understand our product offering and triangulate our naming preferences with the brand and the product functionality. We got there in the end, but I think it took us all a little longer than we thought to get there.

5.0
Overall Score All in all, I was very happy with our experience.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    Scheduling with River + Wolf was pretty easy.
  • 4.5 Cost
    Value / within estimates
    River + Wolf weren't cheap, but we found them affordable.
  • 5.0 Quality
    Service & deliverables
    Their presentations and naming options were great.
  • 5.0 NPS
    Willing to refer
    I would refer River + Wolf to other tech companies.

Naming & Branding for Advertising Company

"We're proud of our final name and excited to use it."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. - June 2019
Project summary: 

River + Wolf compiled lists of potential names, ran trademark screenings, and evaluated risk levels. 

The Reviewer
 
501-1000 Employees
 
New York, New York
Meridith Miller
Chief of Staff, NCC Media
 
Verified
The Review
Feedback summary: 

The chosen name perfectly aligned with the company's values and mission. River + Wolf impressed with their transparent communication and organized workflow. They delivered on time, listened carefully to requests, and explained each stage of the process.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

NCC is a national TV advertising and data-driven technology company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire River + Wolf?

We needed a new name.

What were your goals for this project?

We wanted to quickly find a new name that aligned with our values and position in the industry.

SOLUTION

How did you select this vendor?

They were recommended by a friend. 

Describe the scope of their work in detail.

River + Wolf developed a comprehensive list of names according to the guidelines we gave. They subjected each name to a preliminary trademark screening and offered guidance on its risk level.

What was the team composition?

We worked with their CEO, CMO, chief of staff, creative director, and corporate communications team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We're proud of our final name and excited to use it.

How effective was the workflow between your team and theirs?

The workflow was great. We stuck to the timeline and they helped us stay on schedule. When we provided feedback, they adopted it and evolved the product. They were collaborative and communicative throughout, explaining the status of each deliverable at every step.

What did you find most impressive about this company?

I was impressed by how they pinpointed our needs and provided a list of names that hit our brief perfectly. Within two rounds, they gave us a list of names that thoroughly fulfilled our requests.

Are there any areas for improvement?

Sometimes, the explanations they gave were too redundant and lengthy.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Naming for Baby Products Manufacturer

"Their passion and authenticity stood out—we could tell they were invested and connected with our project."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - Feb. 2019
Project summary: 

River + Wolf supported a naming exercise to support a company’s brand expansion. They created an in-depth questionnaire to develop the strongest list of names and delivered several options.

The Reviewer
 
201-500 Employees
 
Boston, Massachusetts
Jenny Lockwood Mullaney
Head of Global Category - Feeding, Mayborn Group (Tommee Tippee)
 
Verified
The Review
Feedback summary: 

Although the selection and trademark phases haven’t concluded, the internal team is fully satisfied with the support River + Wolf provided. Despite a tight timeline, the team was cooperative and capable. Their enthusiasm and dedication to the work were clear throughout the engagement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the head of global category for Mayborn Group (Tommee Tippee), a multinational baby products manufacturer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with River + Wolf?

We were looking to further expand into a different market and needed a new brand name.

SOLUTION

What was the scope of their involvement?

We had a few preliminary discussions to explain our needs, and we sent them a package of orientation materials. We included category insights, consumer data, brand guidelines, and other strategic content so River + Wolf could get a better understand of our business. From there, they returned with a customized naming questionnaire for our organization to fill out. They used our answers and formulated a list of potential names that could survive a trademark knockout search and cover five areas of trade.

What is the team composition?

We communicated directly with Margaret (Founder & Chief Creative, River + Wolf) as our main point of contact.

How did you come to work with River + Wolf?

Our head of branding in the UK wanted an American-based company that would know the market we were trying to enter. They looked online and read reviews of several vendors. After contacting a few teams with a proposal, River + Wolf responded quickly and was confident they could complete the project for us.

How much have you invested with them?

We spent $24,000 on their services.

What is the status of this engagement?

We completed the project under a tight timeline, so we worked together from January–February 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re currently identifying the final name and completing the trademark clearances, so we haven’t been able to gather feedback yet. However, it was amazing that they finished the entire exercise within our limited time restraints.

How did River + Wolf perform from a project management standpoint?

River + Wolf was excellent at managing the project. I couldn’t ask for a better partnership. They were accommodating in terms of our schedule, timezone difference, and overall needs. We found a great balance in responsibilities between our teams. They were able to work independently while keeping me informed throughout the process.

What did you find most impressive about them?

Their passion and authenticity stood out—we could tell they were invested and connected with our project. They were responsive and friendly during all of our communication. We liked their strong, unique methodology— I can’t say enough positive remarks about it. They also should get twice as much credit for completing the project as quickly as they did.

Are there any areas they could improve?

I can’t think of anything they could have done better for us.

5.0
Overall Score They were fantastic to work with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    I couldn’t ask for a better team. They were amenable and accommodating to our tight schedule.
  • 5.0 Cost
    Value / within estimates
    Their price appears to be fair and align with the market value.
  • 5.0 Quality
    Service & deliverables
    Everything was delivered within the timeframe and aligned with our specs.
  • 5.0 NPS
    Willing to refer
    I’d absolutely recommend them and use their services again.
Verification

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Verification Level
Gold
VERIFIED
Business Entity
Business Entity Name
NYS Department of State
Status
Active
Jurisdiction of Formation
New York
ID
4537121
Date of Formation
Mar 3, 2014
Source
NYS Department of State
Last Updated
Dec 24, 2018
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last Updated
Jul 22, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
40
OVERALL REVIEW RATING
5.0
Source
Clutch
LAST UPDATED
February 19, 2020