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Top Global Naming Agency # 1 Ranked NYC

River + Wolf is a New York City based naming agency with clients around the globe. But whether working with clients in the United States, or in the UK, the Middle East, Europe, Asia, or Latin America, our goal is always the same: to develop extraordinary company, product, and service names. We work in all industries, including healthcare innovation, personal care, food and beverage, apparel, education, and technology, to mention a few. River + Wolf also provides total branding packages for our naming clients, from strategy and name development to design. 

  • Min project size
    $10,000+
  • Hourly rate
    $200 - $300 / hr
  • Employees
    2 - 9
  • Locations
    New York, NY
  • Year founded
    Founded 2014
  • Languages
  • Timezones

1 Language that we service

  • English

1 Timezone that we service

EST
Eastern Standard Time (EST)

1 Locations

  • New York , NY

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    Pricing Snapshot

    Min. project size $10,000+
    Avg. hourly rate $200 - $300 /hr
    Rating for cost 4.7 /5

    What Clients Have Said

    River + Wolf's pricing ranges from $10,000 to $50,000, depending on project scope. Clients perceive strong value for cost, noting creativity and thorough legal screenings. The firm is praised for its responsiveness and personalized service, making it a reliable choice for naming and branding needs.

    This summary is based on verified Clutch reviews.

    Most Common Project Size

    $10,000 - $49,999 based on 61 reviews
    < $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
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    River + Wolf Review Insights

    Overall Review Rating

    5.0
    • Quality 4.9
    • Schedule 5.0
    • Cost 4.7
    • Willing to Refer 4.9

    Top Mentions

    Review Highlights

    • High-Quality Deliverables

      River + Wolf consistently delivers high-quality naming solutions that align with client objectives and market needs. Their attention to detail and dedication to achieving the best results are frequently highlighted.

    • Effective Project Management

      River + Wolf is praised for their efficient project management, delivering projects on time and within budget. Their communication is clear and timely, ensuring clients are kept informed and involved throughout the process.

    • Thorough Naming Process

      River + Wolf’s process is detailed and comprehensive, involving questionnaires, research, and multiple rounds of name proposals. Clients appreciate the structured approach and the clarity it provides throughout the naming project.

    • Exceptional Client Engagement

      Clients commend River + Wolf for their personalized and attentive approach. The founder, Margaret, is particularly noted for her direct involvement, responsiveness, and ability to build strong client relationships, making clients feel valued and understood.

    • High Client Satisfaction and Recommendations

      Clients express high satisfaction with River + Wolf’s services, often recommending them to others. The quality of their work and the positive impact on clients’ branding efforts are frequently mentioned.

    • Challenges with Creative Boundaries

      A few clients noted that while the names provided were good, they didn't push boundaries or offer truly unexpected options. This suggests a potential area for River + Wolf to explore more distinctive and bold naming options.

    River + Wolf Reviews

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    Branding for University of California at Santa Cruz

    • Branding
    • $50,000 to $199,999
    • Sep. 2017 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “I’ve never seen this level of clarity or concern for my needs from any other vendor.”

    Dean of the Arts, University of California, Santa Cruz
    Susan Solt
    • Education
    • Santa Cruz, California
    • 5,001-10,000 Employees
    • Phone Interview 
    • Verified

    River + Wolf supports a new initiative within a collegiate arts division. They create brochures and marketing documents, prepare visiting lecturers, assist with curriculum development, and co-teach the class.

    Business Naming Workshop for Data Platform

    • Branding
    • Confidential
    • Sep. - Jan. 2018
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "River + Wolf saved us a considerable amount of heartache."

    Head of Communications, IEX
    Anonymous
    • Financial services
    • New York City, New York
    • 51-200 Employees
    • Phone Interview 
    • Verified

    River + Wolf conducted an educational workshop to introduce the challenges and strategies of selecting a name that would project a strong brand and provide a solid foundation for a growing business.

    Naming for Nail Care & Spa Package Company

    • Branding
    • $10,000 to $49,999
    • Mar. - July 2018
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "The names were praised both internally and externally. We're very satisfied with the quality and speed of their work."

    Head of Product Development, TUTTI
    Anonymous
    • Consumer Products
    • New Jersey, United States
    • 1-10 Employees
    • Phone Interview 
    • Verified

    River + Wolf created a presentation of name options for a beauty shop and their 27 nail polish colors. Following a discovery meeting, they came up with over 100 potential names that aligned with the brand.

    Renaming for Medical Component Manufacturer

    • Branding
    • $10,000 to $49,999
    • May - July 2018
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    We've been pleased with what we received. It was a great value.”

    Marketing Communications Manager, Plastics One
    Lydia Brantingham-Payne
    • Manufacturing
    • Roanoke, Virginia
    • 51-200 Employees
    • Phone Interview 
    • Verified

    Helping an organization find a new name, River+Wolf took full charge of the renaming process, presenting the in-house team with the name that is now being trademarked.

    Naming Services for Travel Sleep System Product

    • Branding
    • Less than $10,000
    • June - Aug. 2016
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "I had trouble picking a final name because they came up with so many creative options."

    CEO, Tandem Goods
    Michelle DuPre
    • Consumer Products
    • Los Angeles, California
    • 1-10 Employees
    • Phone Interview 
    • Verified

    River + Wolf led a naming process for a new product, providing multiple rounds of brainstorming as well as research on trademark conflicts.

    Product Naming for Smart Phone Carrier Company

    • Branding
    • $10,000 to $49,999
    • Apr. - June 2018
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "We were made to feel comfortable during the collaboration, and we felt we could trust River + Wolf."

    Marketing Director, Foxx Development Inc.
    Linda Yin
    • Consumer Products
    • California, United States
    • 1-10 Employees
    • Phone Interview 
    • Verified

    River + Wolf developed a branding name and assisted with trademark registration for a product nearing introduction to the market. They researched and presented almost a thousand names before one was selected.

    Naming for Education Mentorship Nonprofit

    • Branding
    • Confidential
    • Mar. - Apr. 2018
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    n/a
    Willing to Refer
    5.0

    "Naming a company is something most people think they can do themselves, but River + Wolf proved why they’re experts."

    Co-Founder, College Prep 360
    Joie Jager-Hyman
    • Education
    • New York City, New York
    • 1-10 Employees
    • Phone Interview 
    • Verified

    River + Wolf developed an original name that would stand out in a crowded industry. They conducted research on the offered services and educational trends to find a unique and proper branding.

    Brand Name Development for Handbag Manufacturer

    • Branding
    • $10,000 to $49,999
    • Oct. 2017 - Jan. 2018
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They are reliable, organized, trustworthy, and capable."

    Owner, Synthesis Direct LLC
    Wendy Shen
    • Consumer Products
    • Taiwan
    • 1-10 Employees
    • Phone Interview 
    • Verified

    After a comprehensive brand review, River + Wolf presented several potential names for a product line.

    Naming for Healthcare Contract Supplier

    • Branding
    • $10,000 to $49,999
    • Sep. - Dec. 2017
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "The naming exercise was extremely successful and we’re very happy with the outcome."

    Marketing Director, RingmasterTech
    Anonymous
    • Healthcare
    • New Jersey, United States
    • 1-10 Employees
    • Phone Interview 
    • Verified

    River + Wolf led a naming exercise for a new healthcare company's product. They provided multiple rounds of naming and guided the company through the trademark registration process.

    Naming for Independent Marketing Agency

    • Branding
    • $10,000 to $49,999
    • Nov. 2017 - Jan. 2018
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    5.0
    "They go above and beyond to make sure they conform to our expectations."
    EVP of Marketing & Insights, Media Services Agency
    Anonymous
    • Business services
    • Westport, Connecticut
    • 51-200 Employees
    • Phone Interview 
    • Verified

    River + Wolf conceptualized a unique name for a media agency that represented its growing client diversity.

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    Verified Client Reviews
    69
    Overall Review Rating
    5
    Source
    Clutch
    Last Updated
    March 14, 2025

    Business Entity

    Business Entity Name RIVER AND WOLF LLC
    Source NYS Department of State
    Jurisdiction of Formation New York
    Date of Formation March 3, 2014
    Status Active
    Last Updated October 29, 2020
    ID 4537121

    Credit Report Results

    International Credit Risk Assessment Low Risk
    Source Creditsafe
    Last Updated October 29, 2020
    Learn More About The Clutch Verification Process

    Locations (1)

    2 - 9

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