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Top Global Naming Agency # 1 Ranked NYC

River + Wolf is a New York City based naming agency with clients around the globe. But whether working with clients in the United States, or in the UK, the Middle East, Europe, Asia, or Latin America, our goal is always the same: to develop extraordinary company, product, and service names. We work in all industries, including healthcare innovation, personal care, food and beverage, apparel, education, and technology, to mention a few. River + Wolf also provides total branding packages for our naming clients, from strategy and name development to design. 

  • Min project size
    $10,000+
  • Hourly rate
    $200 - $300 / hr
  • Employees
    2 - 9
  • Locations
    New York, NY
  • Year founded
    Founded 2014
  • Languages
  • Timezones

1 Language that we service

  • English

1 Timezone that we service

EST
Eastern Standard Time (EST)

1 Locations

  • New York , NY

No have been added yet...

    Pricing Snapshot

    Min. project size $10,000+
    Avg. hourly rate $200 - $300 /hr
    Rating for cost 4.7 /5

    What Clients Have Said

    River + Wolf offers competitive pricing for naming services, typically ranging from $10,000 to over $50,000, depending on the project scope. Clients appreciate the value for cost, noting their creative approach and responsiveness, with many stating they received more than expected for their investment.

    This summary is based on verified Clutch reviews.

    Most Common Project Size

    $10,000 - $49,999 based on 61 reviews
    < $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
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    River + Wolf Review Insights

    Overall Review Rating

    5.0
    • Quality 4.9
    • Schedule 5.0
    • Cost 4.7
    • Willing to Refer 4.9

    Top Mentions

    Review Highlights

    • Occasional Overwhelming Name Options

      Some clients noted feeling overwhelmed by the volume of name options presented, suggesting a potential area for River + Wolf to refine the presentation process to avoid decision fatigue.

    • High Client Satisfaction

      Overall, River + Wolf maintains high client satisfaction, with many clients expressing willingness to work with them again and recommending their services to others.

    • Effective Project Management

      River + Wolf is noted for their organized and efficient project management. Clients report that they adhere to timelines, communicate clearly, and keep projects on track, ensuring a smooth and stress-free experience.

    • Strong Industry Reputation

      River + Wolf has built a strong reputation in the industry for their naming services, attracting clients from a wide range of sectors who trust their expertise and creative capabilities.

    • Strong Client Communication

      River + Wolf excels in client communication, maintaining regular contact and providing timely updates. Their responsiveness and willingness to engage in discussions are highlighted as key strengths.

    • Understanding of Legal and Trademark Issues

      River + Wolf demonstrates a strong understanding of legal and trademark considerations, ensuring that proposed names are viable and free from potential legal conflicts, which clients find invaluable.

    River + Wolf Reviews

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    Naming for Mobile Gaming Company

    • Branding
    • $10,000 to $49,999
    • Aug. - Oct. 2017
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    5.0

    "Margaret was very thorough, thoughtful, and she put a comprehensively creative touch on their process."

    Senior Marketing Manager, Big Fish Games
    Ashley Davidson
    • Gaming
    • Seattle, Washington
    • 1-10 Employees
    • Phone Interview 
    • Verified

    River + Wolf brainstormed naming ideas for three online games and made recommendations based on branding, context, and goals.

    Naming for Travel Subscription-Based Company

    • Branding
    • $10,000 to $49,999
    • June - July 2017
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "We’re excited about our relationship and the work they’ve done because we’re happy with the result."

    President, Wonder 7 Global
    Jimmy Ezzell
    • Hospitality & leisure
    • Las Vegas, Nevada
    • 11-50 Employees
    • Phone Interview 
    • Verified

    River + Wolf led two naming projects for a travel startup, the first involving the creation of their company's name, and another that launched months later involving the naming of their customer-only brand.

    Naming for Real Estate Brokerage

    • Branding
    • Less than $10,000
    • Jan. - Feb. 2017
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “The feedback for the brokerage name itself has been amazing—everyone loves it.”

    Founder, The Address
    Anonymous
    • Real estate
    • Ventura, California
    • 1-10 Employees
    • Phone Interview 
    • Verified

    River + Wolf created a unique and evocative name with high recall value. Initially, the team came up with over a dozen creative options. They are now handling legal requirements for the trademark.

    Naming for Multidiscipline Engineering Firm

    • Branding
    • $10,000 to $49,999
    • Mar. - May 2017
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "I can send ideas and design concepts to [them], and receive very relevant comments for what we’re trying to accomplish."

    Director of Marketing, RJR Engineering
    Kevin Opp
    • Business services
    • Springville, New York
    • 11-50 Employees
    • Phone Interview 
    • Verified

    River + Wolf conducted surveys, performed research and provided 70 possible new names for an engineering firm. They assisted with the patent and trademark, and gave advice on designs from a separate team.

    Naming for Restaurant Operator

    • Branding
    • $10,000 to $49,999
    • May - Nov. 2016
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.5
    Willing to Refer
    5.0

    "They went the extra mile, which is what we like about River + Wolf."

    Innovation Director, YUM China
    Wayne Tseng
    • Restaurants
    • Shanghai, China
    • 5,001-10,000 Employees
    • Phone Interview 
    • Verified

    Amidst dealing with language and time zone differences, River + Wolf created a new name for the client to attract global investment and a younger generation.

    Naming for Consumer Products Company

    • Branding
    • $10,000 to $49,999
    • Sep. - Oct. 2016
    4.0
    Quality
    4.0
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    4.0

    "The process was very well-defined, clear, and on time."

    Director of Innovation, Consumer Products Company
    Anonymous
    • Consumer Products
    • New York City, New York
    • 5,001-10,000 Employees
    • Phone Interview 
    • Verified

    River + Wolf tapped into their deep knowledge of the naming industry for a consumer products company that was looking to name a new product.

    Branding and Naming for Investment Company

    • Branding
    • Less than $10,000
    • Sep. - Dec. 2016
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "All the names they gave us were high-quality. It was difficult to just pick one."

    Owner, TriArc Properties
    Joseph Bramante
    • Business services
    • Houston, Texas
    • 11-50 Employees
    • Phone Interview 
    • Verified

    River + Wolf conducted multiple rounds of naming, iterating until the client had found and selected the perfect name for their investment company.

    Brand Storytelling for Performing Arts Center

    • Branding
    • $10,000 to $49,999
    • Mar. 2016 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "I appreciated their attitude—they wanted to know what they could do to help us succeed."

    SVP of Education, The Bushnell Center for the Performing Arts
    Yolande Spears
    • Arts, entertainment & music
    • Hartford, Connecticut
    • 51-200 Employees
    • Phone Interview 
    • Verified

    The client used River + Wolf to design and create program guides that accurately convey the story of their brand to local, regional, and national communities.

    Naming for Education Company

    • Branding
    • Less than $10,000
    • Oct. - Nov. 2016
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "I'd recommend River + Wolf to anyone looking to find a business name."

    Managing Director, Educational Company
    Francis Maietta
    • Education
    • United Kingdom
    • 1-10 Employees
    • Phone Interview 
    • Verified

    The director of an organization in the education sector looked to River + Wolf to come up with a name that would leverage their position in the market.

    Naming for Women's Nutrition Manufacturer

    • Branding
    • Less than $10,000
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Margaret is a MASTER wordsmith! Her passion and enthusiasm are impressive."

    Founder, Nessta Life, Inc.
    Staness Jonekos
    • Food & Beverages
    • Los Angeles, California
    • 1-10 Employees
    • Online Review 
    • Verified

    River + Wolf worked to come up with the perfect name for the client's current brand to resonate with consumers and unify all future product lines.

    Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

    Learn More
    Verified Client Reviews
    69
    Overall Review Rating
    5
    Source
    Clutch
    Last Updated
    March 14, 2025

    Business Entity

    Business Entity Name RIVER AND WOLF LLC
    Source NYS Department of State
    Jurisdiction of Formation New York
    Date of Formation March 3, 2014
    Status Active
    Last Updated October 29, 2020
    ID 4537121

    Credit Report Results

    International Credit Risk Assessment Low Risk
    Source Creditsafe
    Last Updated October 29, 2020
    Learn More About The Clutch Verification Process

    Locations (1)

    2 - 9

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