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Top Global Naming Agency # 1 Ranked NYC

River + Wolf is a New York City based naming agency with clients around the globe. But whether working with clients in the United States, or in the UK, the Middle East, Europe, Asia, or Latin America, our goal is always the same: to develop extraordinary company, product, and service names. We work in all industries, including healthcare innovation, personal care, food and beverage, apparel, education, and technology, to mention a few. River + Wolf also provides total branding packages for our naming clients, from strategy and name development to design. 

  • $10,000+
  • $200 - $300 / hr
  • 2 - 9
  • New York, NY
  • Founded 2014

1 Language that we service

  • English

1 Timezone that we service

EST
Eastern Standard Time (EST)

1 Locations

  • New York , NY

Focus

Service Lines
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Pricing Snapshot

Min. project size $10,000+
Avg. hourly rate $200 - $300 /hr
Rating for cost 4.7 /5

What Clients Have Said

River + Wolf's pricing ranges from $10,000 to $50,000, depending on project scope. Clients perceive strong value for cost, noting creativity and thorough legal screenings. The firm is praised for its responsiveness and personalized service, making it a reliable choice for naming and branding needs.

This summary is based on verified Clutch reviews.

Most Common Project Size

$10,000 - $49,999 based on 61 reviews
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
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River + Wolf Review Insights

Overall Review Rating

5.0
  • Quality 4.9
  • Schedule 5.0
  • Cost 4.7
  • Willing to Refer 4.9

Top Mentions

Review Highlights

  • High Client Satisfaction and Recommendations

    Clients express high satisfaction with River + Wolf’s services, often recommending them to others. The quality of their work and the positive impact on clients’ branding efforts are frequently mentioned.

  • Strong Legal and Trademark Support

    Clients appreciate River + Wolf’s integration of legal and trademark considerations into the naming process. Their ability to navigate these complexities ensures that proposed names are viable and protectable.

  • Challenges with Creative Boundaries

    A few clients noted that while the names provided were good, they didn't push boundaries or offer truly unexpected options. This suggests a potential area for River + Wolf to explore more distinctive and bold naming options.

  • High-Quality Deliverables

    River + Wolf consistently delivers high-quality naming solutions that align with client objectives and market needs. Their attention to detail and dedication to achieving the best results are frequently highlighted.

  • Proficiency in Brand Naming

    River + Wolf is consistently praised for their expertise in brand naming, providing creative and well-researched name options across various industries. Their ability to understand client needs and create names that align with brand values and target markets is frequently highlighted.

  • Creative and Innovative Solutions

    Clients highlight River + Wolf’s creativity in generating unique and meaningful names. Their ability to think outside the box and incorporate cultural and linguistic insights into their naming strategies is a recurring theme.

River + Wolf Reviews

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Brand Name Creation Services for Publishing Company

  • Branding
  • $10,000 to $49,999
  • May - July 2022
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"I was impressed by Margaret's personal investment in this project, wealth of knowledge, and expertise in naming."

Senior Editor, Publishing Company
Michael Campbell
  • Publishing
  • New York City, New York
  • 11-50 Employees
  • Online Review 
  • Verified

River + Wolf created a brand name for a publishing company's new brand. The team came up with names and ensured they didn't have an exact match with existing businesses. Two teammates worked on the project.

Rebranding for Maritime AI Company

  • Branding
  • $10,000 to $49,999
  • Feb. - June 2022
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0

"We were impressed with their integrated legal and creative process as well as the quality of their work."

Managing Partner, Maritime AI Company
Anonymous
  • Other Industry
  • Strassgang, Austria
  • Phone Interview 
  • Verified

River + Wolf provided branding services for a maritime AI company. The team headed the client’s rebranding efforts, including the creation of a new company name.

Branding for Spa & Craft Beer Bar

  • Branding
  • $10,000 to $49,999
  • June - July 2022
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They were highly professional and put in a lot of work in regard to researching the naming options they provided."

Co-Founder, Spa & Craft Beer Bar
Anonymous
  • Other Industry
  • Denver, Colorado
  • 11-50 Employees
  • Phone Interview 
  • Verified

River + Wolf provided naming services to a wellness concept of a spa and beer bar. After a thorough discovery phase, the team proposed a wide variety of naming options, including their reasons and messages.

Marketing & Advertising/Branding

  • Advertising Branding Market Research Public Relations
  • Confidential
  • June - July 2022
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They were incredibly kind and helpful. I was very impressed with their speed of work." 

 

CEO
Anonymous
  • Consumer Products
  • New York City, New York
  • 1-10 Employees
  • Phone Interview 
  • Verified

River + Wolf facilitated a naming process for their fashion industry client. Eliciting personal and professional characteristics via a questionnaire and discovery phase, they provided a shortlist of names. 

Branding Name for Video Game & Software Dev Company

  • Branding
  • Confidential
  • May - June 2022
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"The most impressive part is that their creative director does not only give straightforward advice but is also reasonable."

Director & CEO, Video Game & Software Development Company
Anonymous
  • Software
  • Los Angeles, California
  • 1-10 Employees
  • Online Review 
  • Verified

River + Wolf provided a full range of branding names for a video game and software company. They were able to create 40 names and supported the client with logo design and trademark screening and legal issues.

Naming Services for Wealth Management Firm

  • Branding
  • $10,000 to $49,999
  • September 2021
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0

"I understood through their work why a lot of companies with naming and branding needs continue to approach them."

 

Senior Associate, Wealth Management Firm
Anonymous
  • Financial services
  • Chicago, Illinois
  • 1,001-5,000 Employees
  • Phone Interview 
  • Verified

Wanting to break away from usual company names, a wealth management firm relied on River + Wolf's services. They presented a list and explained each name's meaning and branding impact to help the client choose.

Branding & Naming Services for Payment Software Company

  • Branding
  • $10,000 to $49,999
  • July - Aug. 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They were able to capture what we wanted and turn it into an outstanding name."

CEO, Yazara
Albert Comas
  • Financial services
  • New York, United States
  • 1-10 Employees
  • Phone Interview 
  • Verified

A payment software development company was looking to create a new identity that leveraged their previous company. River + Wolf provided branding services and made the client’s name and logo.

Naming Services for National Bakery Brand & Distributor

  • Branding
  • $10,000 to $49,999
  • Apr. - June 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"River + Wolf had a concise work approach — they met all our deadlines and remained receptive to our feedback."

Director of Marketing, Ozery Family Bakery
Laura Morgan
  • Food & Beverages
  • Toronto, Ontario
  • 11-50 Employees
  • Phone Interview 
  • Verified

River + Wolf headed the brand naming efforts for a national bakery's new product category. They took part in the brainstorming and screening phases and delivered a name list based on research and feedback.

Naming & Trademark & IP Research for National Nonprofit

  • Branding
  • $10,000 to $49,999
  • Feb. - Apr. 2021
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0

"The fact that the agency’s founder was the main person on our account set them apart."

Communications Manager, Partnership for Working Families
Heather Appel
  • Nonprofit
  • Oakland, California
  • 11-50 Employees
  • Phone Interview 
  • Verified

To facilitate a nonprofit's rebrand, River + Wolf provided them with naming services. After providing a questionnaire, River + Wolf developed 23 initial options and then researched trademark and IP challenges.

Naming Services for Maternity Undergarments Company

  • Branding
  • $10,000 to $49,999
  • Jan. - Feb. 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"I can’t emphasize enough the quality of River + Wolf’s storytelling abilities."

Founder, White Peony Intimates
Kimberly Verge
  • Retail
  • West Hollywood, California
  • 1-10 Employees
  • Phone Interview 
  • Verified

Following a maternity undergarments company’s completion of their questionnaire, River + Wolf presented numerous brand names, guided the selection process, and conducted two preliminary industry screenings.

Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

Learn More
Verified Client Reviews
69
Overall Review Rating
5
Source
Clutch
Last Updated
March 14, 2025
Business Entity
Business Entity Name RIVER AND WOLF LLC
Source NYS Department of State
Jurisdiction of Formation New York
Date of Formation March 3, 2014
Status Active
Last Updated October 29, 2020
ID 4537121
Credit Report Results
International Credit Risk Assessment Low Risk
Source Creditsafe
Last Updated October 29, 2020
Learn More About The Clutch Verification Process

Locations (1)

2 - 9

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