What evidence can you share that demonstrates the impact of the engagement?
Most Likely To actively promoted the 100th anniversary on social media and local news outlets. For the former, the strategy generated impressions, comments, and new followers. We also received coverage from outlets we hadn’t previously achieved. Our 10 pop-up events had high attendance rates. Overall, we were very pleased with these key performance indicators (KPI) and results.
How did Most Likely To perform from a project management standpoint?
The project manager was responsive, organized, and available. She set up meetings and made the entire team accessible for direct interaction. Likewise, Most Likely To’s smaller size was advantageous for meetings. We were able to hear from their digital and creative sides simultaneously.
What did you find most impressive about them?
The team’s creativity and original ideas set them apart from other agencies in San Francisco. Most Likely To is not just unique but provides a boutique experience for customers that want to know the people they’re working with.
Are there any areas they could improve?
The team’s smaller size has advantages, but can present constraints for certain clients. For example, they don’t necessarily have the same connections and capacity as larger firms. But on the other hand, Most Likely To was consistent and timely. We had the best experience with them.
Do you have any advice for potential customers?
Most Likely To is passionate about their work. The team is warm and open to talk with prospective clients. Companies should feel enabled to reach out and schedule a meeting.