Most Likely To

BACKGROUND

Introduce your business and what you do there.

I’m a marketing strategist for the a government department.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Most Likely To?

We needed help creating marketing campaigns to promote Climate Action Month.

SOLUTION

What was the scope of their involvement?

Most Likely To has worked with our department on multiple successful marketing campaigns. For example, April is our department’s most important month; we call it Climate Action Month. For this month, Most Likely To helps us create an ad campaign to drive residents to our landing page where they sign up to attend over 100 April events. For our most recent campaign, they helped us create videos that mimic user-generated content to drive event sign-ups.  In addition to digital and social ads, MLT has helped us reach less digitally-savvy residents by using print channels and in-person activations.

What is the team composition?

I’ve worked with Joseph (Founder & Chief Strategist), Trent (Creative Director), Rafael (Digital Media Director), and Whitney (Graphic Designer).

How did you come to work with Most Likely To?

Most Likely To was selected through an RFP process.

How much have you invested with them?

We’ve spent more than $1.5 million across the Department.

What is the status of this engagement?

We started working together around February, 2017, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen a 109% improvement in the number of visitors to our Climate Action Month page year over year.

Overall, Most Likely To’s campaigns are very effective, always meeting or beating the KPIs set out for the project. Government campaign topics are sometimes obscure or can seem too serious, boring, or awkward to our audience. However, Most Likely To always manages to make the campaigns fun, approachable, and friendly, helping us connect with our different audiences.

How did Most Likely To perform from a project management standpoint?

Most Likely To is very flexible and willing to accommodate our needs; project management is another strength they bring to the table.

Most Likely To is extremely organized and timely. At the beginning of each campaign, they set up very clear timelines detailing each step of the process, and they always meet deadlines without the need for reminders. Additionally, their team offers very quick turnaround times.

What did you find most impressive about them?

Most Likely To is very proactive, and they bring fresh ideas to the table. They’re always looking to improve upon past campaigns, so they’re constantly setting the bar higher for themselves.

Most Likely To’s team is also very fun to work with. They have a very positive, upbeat, and can-do approach, bringing an optimistic attitude to every project. Additionally, Rafael is very knowledgeable about social and digital media. Overall, they bring a lot of marketing experience to the table.

They are also very flexible and adaptable.  Oftentimes, we have a lot of requirements, and they’re always extremely responsive to our feedback, even when we need to get very specific, for example to reach hard-to-reach audiences.

Another example of their adaptability was they had finalized all the campaign creative assets for Climate Action Month, when a bookstore reached out to us saying that they had heard about the Climate Action Month campaign and wanted to create a window display. Within a day or two, Most Likely To designed beautiful custom posters for the bookstore to put in their windows and then messengered them to the bookstore.

Are there any areas they could improve?

No, they’re excellent to work with.

BACKGROUND

Introduce your business and what you do there.

I manage a communications and community engagement program at a San Francisco government agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Most Likely To?

We needed help developing a campaign about battery recycling program.

SOLUTION

What was the scope of their involvement?

Most Likely To engaged in a research and discovery phase where they came up with a creative concept. The team came up with a comprehensive media strategy to determine which advertising channels we’d be running.

The plan included social media and SEM. They also provided pre and post campaign insights to help us understand the impact of the campaign. They also worked reporting and outreach as well.

What is the team composition?

We had one primary project manager. There’s also a creative director and a media buyer that we worked with.

How did you come to work with Most Likely To?

They’ve been an on and off partner of ours since the inception of the firm. We found them originally through an RFP process.

How much have you invested with them?

We spent $250,000.

What is the status of this engagement?

For this project, we started working together in December 2017, and we wrapped up in June 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

For me, this project is a really shining example of their work. They’re very thorough when it comes to the foundational understanding of the client. The team is very creative with CTAs and making sure the CTA resonates with their target audience.

They also have very thoughtful media plans as well. The team makes sure they’re leveraging the most appropriate channels to get the message out. They also offered a strong value for the cost of this campaign. We saw 43 million impressions garnered through their media plan.

There were 34,000 visits to the landing page over the course of two months, which averages about a three people visiting per minute. While we can’t make a direct correlation between their plan and the results, we can say we saw a strong uptick in recycling to battery buckets. With our apartment residents, we saw a 1,200% increase in bucket deliveries YoY.

We also saw a 35% increase in battery buckets that were collected YoY. Additionally, we noticed a 43% increase in the number of full battery buckets that were recycled YoY. All these metrics are strong indicators that the campaign was impactful.

How did Most Likely To perform from a project management standpoint?

We communicated via email, phone calls, and intermittent check-in meetings.

What did you find most impressive about them?

Their creativity, media planning, and ability to reach a target audience are all areas where they shine. They’re also responsive to feedback that we provide along the way.

Are there any areas they could improve?

No, none come to mind. At the end of each project, we provide feedback on areas we’d like to see done differently. They’re always responsive to those notes; that aspect really showcases their strong attention to customer service.

BACKGROUND

Introduce your business and what you do there.

I'm the founder and managing partner of Juno Capital Partners.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Most Likely To?

We were trying to create a brand new entity in the sports industry. Therefore, we needed help building the identity, name, and other branding elements of the business.

SOLUTION

What was the scope of their involvement?

Most Likely To first helped us with our strategy. We planned to create a large media company, raise $50 million, and forge strong partnerships. Alongside the team, we refined our goal and how we were going to accomplish it, and they then came up with a strategic overview based on our ambitions. It was complete with a structured set of questions and a framework to help us enter the market. Furthermore, it explained how to go about funding, ownership stakes, and partnering with media companies. The subsequent deliverables focused on branding and identity using the strategy they created as a foundation.

What is the team composition?

We primarily worked with Joseph (Founder & Chief Strategist), a copywriter, a creative specialist, and a designer.

How did you come to work with Most Likely To?

We worked with Joe in a previous incarnation of his agency. He helped me start another company, for which he also did the branding and logo. His work was exceptional, and he had already proven his expertise, so we trusted him.

How much have you invested with them?

We spent about $50,000.

What is the status of this engagement?

The project was from June–October 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

It was a very ambitious and complicated business project, and we didn’t end up launching it. However, Most Likely To created a strategy and branding materials that were exceptionally useful in our attempt to found the company. We felt good about their work, and it allowed us to create a pitch deck for investors and partners. The deck was incredibly well-received — we had people lining up to provide us with capital and who wanted to participate because of the work Most Likely to did.

How did Most Likely To perform from a project management standpoint?

The project management was excellent — they were solid communicators and very well-managed. There were times where they needed a few days more than they had initially planned, but they were transparent about it. Overall, we felt that the team was very efficient with our time and managed to do their job well. Additionally, they were an organized team. Whenever we got on calls or meetings, they had prioritized agendas made in advance.

What did you find most impressive about them?

Most Likely To provided exceptional value and didn’t waste our time.

Are there any areas they could improve?

I would have loved it if Most Likely To had more experience with the video game and sports industry. It took them a bit longer to get caught up, but the quality of work they provided was more important than the discovery phase.

Do you have any advice for potential customers?

Invest time to explain goals, priorities, and context to the team. The more they understand your business, the better the work they’re going to do.

BACKGROUND

Introduce your business and what you do there.

I’m the sustainability coordinator for the city of Novato. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Most Likely To?

We were looking to increase the recovery of edible foods from businesses in Marin County, and we needed someone to do digital marketing. 

SOLUTION

What was the scope of their involvement?

Most Likely To managed our digital marketing campaign. They created social media content mainly for Facebook but also for LinkedIn. Additionally, they ran ads on Facebook. We passed ideas around and collaborated back and forth throughout the process. 

What is the team composition?

I had worked with two people: the owner of the company and a content marketing strategist. 

How did you come to work with Most Likely To?

They were recommended to us. 

How much have you invested with them?

We had spent around $20,000.

What is the status of this engagement?

Our partnership lasted from February–March 2021.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The quality of Most Likely To’s work was excellent, and they bent over backward to meet our needs. 

It was a challenging time coming out of a year of COVID-19-related restrictions, and a lot of businesses that we were trying to reach were still in a restrictive phase. While the reach that we achieved through the campaign far exceeded our expectations, the results that we were looking for in terms of donors weren’t what we hoped for. However, I don’t think that had anything to do with Most Likely To. It was just a timing issue because of COVID-19.    

How did Most Likely To perform from a project management standpoint?

We had weekly meetings over the phone or through Zoom, and most of our communication was via email. Most Likely To provided a tool to communicate and send draft content. They were super responsive and fun to work with. Even though one of the content marketing strategists was in Spain at the time, we didn’t encounter any issues with their responsiveness. 

What did you find most impressive about them?

They were really easy to work with, and there wasn’t any untoward attitude from their team. I had experience working with another marketing agency whose approach was they know best, they’ll just put together everything for us and we’ll love it. Most Like To was refreshingly collaborative. 

Are there any areas they could improve?

I can’t think of anything. It was a relatively defined campaign in a short period of time. 

Do you have any advice for potential customers?

With any marketing work, it is really important to have a clear design and creative brief. It was important for us to be clear on what our needs were before we even engaged with Most Likely To. 

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and managing director of a brand strategy agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Most Likely To?

We had a client that was in desperate need of telling their brand story in a compelling and engaging way. There was a limited time frame to create that story.

SOLUTION

What was the scope of their involvement? 

Most Likely To took a lot of information and distilled it into a very succinct and modular story, so it ended up being 60 slides of a PowerPoint that could be modularized and sections could be taken out.

What is the team composition? 

We had a team of three: the founder and strategist, a creative director, and an overall account manager. There was also a creative and production team, but we didn’t work directly with them.

How did you come to work with Most Likely To? 

We had some experience working with them in the past and also knew of their reputation, and I think a key part of it was that they were very nimble. Their ability to move at an accelerated pace and take good direction but deliver exceptional creative products in a short time frame made us want to work with them, and we would work with them again. 

How much have you invested with them? 

We invested $60,000 in this project.

What is the status of this engagement? 

The project timeframe was March–April 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The first time the results were presented to our client, they were exuberant and gushed, and very excited about the outcome. It was a very creative way and very human way of telling the story to people who are not necessarily marketers so that they would understand the value and the importance of the brand story. 

However, that's a very subjective response. The work itself was well-received and it was used as the introduction to other agencies and partners that this client worked with. For example, their major global PR team came in and this presentation was shared with them. It was used as a briefing opportunity for anybody that they would be working with.

And then finally, a very important part was that the client took a component of this story and integrated it as part of the onboarding experience for every single employee around the world. The client was a company with 18,000 employees, so a lot of people got to see it and experience it.

How did Most Likely To perform from a project management standpoint?

It was a very short timeframe, and we had to work closely with Most Likely To. We didn't see what project management tools they were using, but we had regularly scheduled meetings almost daily because of the time frame.

We did some meetings in person since it was “pre-Zoom” days, but we used other management tools like Google Meet or tools, so we could share the work in progress and signed it together.

What did you find most impressive about them?

Most Likely To team’s ability to work with a lot of information for an area that they were not particularly close to was impressive. It was their agility and their ability to turn things around and deliver a story infused with their creativity. They were very smart people who listened and were thoughtful. 

Are there any areas they could improve? 

I don't think there was anything to improve. We were so in such a tight time frame that their team gave it their all, and they went above and beyond what was scoped out in the work. They wanted to deliver something exceptional.  

Any advice for potential customers?

My advice would be to hire them. Most Likely To is a small, nimble, agile, and incredibly creative agency. They're not the old-fashioned agency model; in today's environment where people are working virtually and bringing together custom teams, they're a great resource for you to consider in your tool kit. 

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing and investor relations at Ariel Investments. We’re an asset management firm based in Chicago. We’ve been around for 37 years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Most Likely To?

Our team was looking at our social media efforts and how we showed up in our space. We hired Most Likely To to work on the brand strategy of our social platforms — for our firm and two executive leaders.

SOLUTION

What was the scope of their involvement?

Their team handled the idea generation and overall strategy for each platform. Then, they did our organic posting on our platforms. We decided to become active on Instagram, LinkedIn, and Twitter.

Their team created some graphics including our logo and quotes. The branding aspect was a collaborative effort. They did initial stakeholder interviews with some of the leadership before coming to us with recommendations on how we should move forward that year.

What is the team composition?

I worked with about five of their team members.

How did you come to work with Most Likely To?

We issued an RFP to search for a digital marketing agency that could help us as we looked to expand our presence online; Most Likely To won.

What is the status of this engagement?

The engagement was from December 2018–December 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They provided monthly stats on how each of our platforms is performing. We saw huge growth on one of our executive’s channels the most, they gained thousands and thousands of followers.

How did Most Likely To perform from a project management standpoint?

Most Likely To handled project management very well. They’re professional and do a great job of giving recommendations while also listening to their client. We’re a unique group of people and everyone is opinionated. I thought they handled themselves very well if there was disagreement from the firm.

What did you find most impressive about them?

When we were doing our RFP interviews, Most Likely To was the most energetic and super enthusiastic about our story and brand. We could tell, through their effort, that they really wanted to bring that to life, and they did everything they could. Their team came to us with all kinds of ideas.

Most Likely To was really proactive; they didn’t sit around and wait for us to ask for things. They came to us with a lot of ideas and were always open to brainstorming. It’s clear their objective was for us to get the best outcome.

Are there any areas they could improve?

No, we had a great partnership because we were hands-on and worked side-by-side with them.

Do you have any advice for potential customers?

Be actively engaged and don’t expect them to do all the work. You have to fill in the gaps and holes. If you’re able to do that, they’ll be able to deliver.

BACKGROUND

Introduce your business and what you do there.

I'm a director at a consulting firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Most Likely To?

We engaged Most Likely To for branding and strategy services. Our company was growing and moving into new areas of expertise, so we needed to rebrand ourselves to provide clarification to our clients. 

SOLUTION

What was the scope of their involvement?

Most Likely To collaborated with us on branding and marketing strategies for some of our new products, including naming services. They also worked with our internal IT team to design and develop a website, including written and video content that fit within our broader infrastructure.

What is the team composition? 

We probably worked with about five people, including Joseph (Founder & Chief Strategist, Most Likely To). 

How did you come to work with Most Likely To?

We'd been working with Joseph for many years before he started his company, so we naturally continued the relationship after Most Likely To was officially formed. 

How much have you invested with them?

We probably invested an average of around $250,000 per year.

What is the status of this engagement?

We worked with them for about ten years from 2009–March 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Most Likely To provided great branding services and deliverables over the many years we worked together.

How did Most Likely To perform from a project management standpoint?

We developed a strong level of trust with their team over the years. There were some hiccups when Joseph initially set up the company, but they were generally great to work with overall. 

What did you find most impressive about them?

Their ability to embed themselves within our team set them apart. They were genuinely invested in the company's success, taking pride and ownership in their work. 

Are there any areas they could improve?

While Joseph is very creative and good at brainstorming new ideas, he could use additional project management support.

Do you have any advice for potential customers?

Allow their team to embed themselves so they can deliver the best possible end products. They do their best work by immersing themselves within a team.

BACKGROUND

Introduce your business and what you do there.

I’m the communications and community engagement manager for the San Francisco SPCA.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Most Likely To?

We hired Most Likely To because we needed support with our 150th-anniversary campaign, specifically our new "Companion Chronicles" initiative that focuses on collecting adoption stories. We currently use them for a different initiative. Our goal was to build brand awareness within our community, drive traffic to the Companion Chronicles site, and increase spay and neuter appointments.

SOLUTION

What was the scope of their involvement?

Most Likely To produces creative digital materials for our campaigns. For our Companion Chronicles campaign, they developed graphics, artwork, etc. and helped with the placement. Their team ran several ads on Facebook and other channels. They provide similar services for our current initiative.

What is the team composition?

We work with several people on their team and have one main point of contact.

How did you come to work with Most Likely To?

Our former marketing director hired Most Likely To for the anniversary campaign, so we kept their services for our current engagement.

What is the status of this engagement?

We’ve been working together since March 2018, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

For both campaigns, we’ve experienced great success from working with Most Likely To. For our current initiative, the traffic and number of appointments from customers have significantly spiked. The click-through rate on our ads is impressive, and we’ve seen success across the board. We’ve received positive feedback on all of the creative Most Likely To has produced, and we’re pleased with their work.

How did Most Likely To perform from a project management standpoint?

Most Likely To has been great to work with. Along with keeping us informed on their progress, their team keeps the communication channel open for suggestions and feedback. They're easy to interact with, and we’re happy with how they manage the work.

What did you find most impressive about them?

The quality work they produce is impressive—they put in the effort to understand our organization’s voice. They develop work that speaks to who we are as a company. The strong reporting they provide is also valuable.

Are there any areas they could improve?

There’s nothing I can think of for them to improve—we’ve been pleased.

Do you have any advice for potential customers?

We strongly recommend Most Likely To.

BACKGROUND

Introduce your business and what you do there.

I work for the San Francisco Public Utilities Commission.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Most Likely To?

Our department wanted to highlight the fact that the San Francisco Public Utilities Commission has been generating clean power for businesses and city residents for 100 years. Our team hired Most Likely To to develop a campaign around the anniversary and raise awareness for the services we provide to the public.

SOLUTION

What was the scope of their involvement?

Most Likely To was involved in the campaign from start to finish. We presented our challenge to them, and the team generated multiple ideas for the campaign. Most Likely To developed the main concept for our pop-up events, digital content, printed materials, signage and more to accompany the campaign. They also worked well with third-party vendors on the production side of the pop-up events to fully execute the campaign and bring it to life.

What is the team composition?

We worked with about five people, including a project manager.

How did you come to work with Most Likely To?

Our existing contractor subcontracted Most Likely To based on positive feedback from other city departments.

How much have you invested with them?

We spent $160,000.

What is the status of this engagement?

We worked with them from June–September 2018. However, the collaboration is ongoing. We are meeting with them this month to discuss future work.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Most Likely To actively promoted the 100th anniversary on social media and local news outlets. For the former, the strategy generated impressions, comments, and new followers. We also received coverage from outlets we hadn’t previously achieved. Our 10 pop-up events had high attendance rates. Overall, we were very pleased with these key performance indicators (KPI) and results.

How did Most Likely To perform from a project management standpoint?

The project manager was responsive, organized, and available. She set up meetings and made the entire team accessible for direct interaction. Likewise, Most Likely To’s smaller size was advantageous for meetings. We were able to hear from their digital and creative sides simultaneously.

What did you find most impressive about them?

The team’s creativity and original ideas set them apart from other agencies in San Francisco. Most Likely To is not just unique but provides a boutique experience for customers that want to know the people they’re working with.

Are there any areas they could improve?

The team’s smaller size has advantages, but can present constraints for certain clients. For example, they don’t necessarily have the same connections and capacity as larger firms. But on the other hand, Most Likely To was consistent and timely. We had the best experience with them.  

Do you have any advice for potential customers?

Most Likely To is passionate about their work. The team is warm and open to talk with prospective clients. Companies should feel enabled to reach out and schedule a meeting.

BACKGROUND

Introduce your business and what you do there.

I am a human resources generalist at an international law firm. In my role, I work on staffing and ensuring that our employer brand is strong.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Most Likely To?

We started working with them a few years ago, and our initial objective was to fill about 80 open positions on our administrative staff in our Minneapolis office. Part of that effort was building our employer brand and online presence for candidates to learn more about our company and make it easier for them to apply. We have since filled those positions, but we continue to work with Most Likely To for out-of-home advertisements in the Minneapolis area, as well as managing our online presence, which includes our LinkedIn and other professional profiles.

SOLUTION

What was the scope of their involvement?

They conduct market research to determine a suitable advertising strategy. They then connect with advertising companies to secure contracts and ensure that the physical ads are printed at a high quality.

They renew our contracts to keep our online employer profiles active and updated with our latest job postings. They developed a new landing page for our website, which they built in such a way that we can manage it ourselves. They set up a training session and recorded a video about how to update our posts without contacting them. They continue to host that site, as well.

What is the team composition?

We work closely with a project manager. They have about three or four other people behind the scenes on their team.

How did you come to work with Most Likely To?

We researched several other firms, including some local to our area, but Most Likely To was recommended to us by a vendor we work with that had worked with them in the past.

What is the status of this engagement?

Our collaboration began in 2014 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They keep us well-informed of all the metrics involved—from click rates to the number of impressions our outdoor advertising has seen. We have been very pleased with their results.

How did Most Likely To perform from a project management standpoint?

We generally have unique requests and timelines, but they are flexible enough to meet all of our needs.

What did you find most impressive about them?

Generally, if we want to continue with the same campaign design for an extended period of time, they’ll agree to that, but their greatest strength is encouraging us to think outside of the box and challenging us to get outside our comfort zone.

Any advice for potential customers?

No idea is unimportant. We found it valuable to share as much as we could about our company and our background and then letting them build out the campaign. The more they have to work with, the more successful they will be.