What was the scope of their involvement?
The original effort was to drive business through SEO and paid search. We view these practices as being connected and wanted to leverage both areas. They have worked with us on improving our existing website behind-the-scenes, making it more relevant on Google. Specifically, Logical Media Group has cleaned up our links, labels, and the overall website structure.
We’ve also worked with them on all of our major enhancements, for example we added the option for a patient to reserve an appointment online. During launch we shifted to same-day appointments or within 24 hours of a first visit, we’ve worked with Logical Media Group on how to handle the promotion side effectively to gain maximum awareness. It also significantly affected our relevance on the web.
Regarding SEO, we had an existing keyword list. Step one of the process involved working directly with Logical Media Group on what the search terms were, and what we were missing, as well as what our competitors were doing and other avenues we could possibly dive into. We reevaluate our strategy consistently. During quarterly and yearly reviews, we identify other avenues, and what should be maximized.
We’ve expanded beyond the original objective into Facebook, blogging and video services in order to gain more visits. We have also worked with Logical Media Group on our newsletter, which is closely related to our blog.
What is the team dynamic?
The communication has mostly been over the phone. We have weekly touch-ins with the relevant people, and have a yearly meeting with the entire teams from our side and Logical Media Group’s, planning ahead for the upcoming year. There can be sporadic face-to-face meetings during the year as well.
Across the whole account, there have been seven or eight people from Logical Media Group’s side handling different areas. There are two main point people we work with.
How did you come to work with Logical Media Group?
We had worked with another partner before them, and it was less than effective in driving traffic. When we were interviewing, we looked at four or five different SEO paid search companies. We used all of our connections, reaching out to anyone we could think of and asking them what firm they used at the time. We made a list of four companies, interviewed them and had face-to-face meetings with three.
From there, we chose Logical Media Group. We heard a lot of the same thing from most of the candidates. They would be maximizing this or that, but we ultimately chose Logical Media Group, because they offered the right relationship. My philosophy is that we need a partner to integrate seamlessly with our team.
Logical Media Group has been a true partner. If they didn’t take the time to understand our business, and only went through the motions, it wouldn’t have worked, but Logical Media Group has lived up to our expectations. They truly did want to understand our business, asking questions around our strategy and where we could develop things, and brought it to fruition through their work.
What is the status of this engagement?
We started working with Logical Media Group three years ago, and the collaboration is ongoing.