Paragraphs, LLC

What evidence can you share that demonstrates the impact of the engagement?

Their deliverables were mostly in the form of brochures and journal ads, so there’s no measurable information from that perspective. I don’t have access to information regarding the digital impact as I am no longer with the company. However, I do know that their work was well-received internally.

How did Paragraphs, LLC perform from a project management standpoint?

They kept on task and were the drivers of the timeline. That was an important factor due to the wealth of projects our internal team has going at any one time. We needed someone to proactively reach out to us for feedback and keep the project moving forward. We communicated via phone, email, and in-person meetings. We had weekly status calls and they shared a spreadsheet that detailed what needed to be done next.

What did you find most impressive about them?

Rachel and Robin are a great team. They’re energetic, responsive, and willing to go the extra mile to make a project work. Also, they didn’t sell us the business only to then hand us off to less experienced people. They stay involved through a project’s completion. Additionally, we appreciate their willingness to accept projects of any size. That speaks well of them and their philosophy of providing customer satisfaction.

Are there any areas they could improve?

They offer a casual approach to communication. While I appreciate that method, not everyone likes to operate that way. I recommend that they stay aware of each client’s communication style.

Do you have any advice for potential customers?

I appreciated their ability to absorb raw data and use it to inform their design decisions. Therefore, future customers should provide them as much background information as possible. They’ll do wonders with it.

What evidence can you share that demonstrates the impact of the engagement?

They're excellent at translating complicated topics into easy-to-understand presentations and infographics for our external audiences. 
Their graphics are useful in responding to customers' RFPs and as background information for different regulatory proceedings; They're widely used across the company.

How did Paragraphs perform from a project management standpoint?

Their team is highly responsive and never miss a deadline. They're usually ahead of deadlines and provide excellent guidance on conveying our message to the general public. We have weekly check-in calls and communicate via email when necessary.

What did you find most impressive about them?

Their team is always time on, within budget, and deliver high-quality results. I never have to worry about exceeding my budget, missing a deadline, or hold their hand for a project; They make it real easy. Paragraphs is also adaptable and willing to help with projects outside their core competency, such as our rewards program.

Any advice for potential customers?

Their team is excellent and great at listening. Once you give them your requirements, they'll work hard to deliver results.

What evidence can you share that demonstrates the impact of the engagement?

It's hard to attribute business results just to the project. I can say that, at the time, we continued to grow our revenue at about 30% per year.

Their work was well received by Aprimo’s CMO-level customers with positive feedback from customers around the world. For example, the new logo and branding photography was revealed at a large international customer event in Miami to audience approval. I've been through international branding projects before and it's very hard to come up with something that everyone everywhere likes.

How did Paragraphs, LLC perform from a project management standpoint?

We used a project management tool, maybe Basecamp. They had a very specific process methodology. We were probably one of the smaller companies they had worked with so they were used to having well-defined processes with formal execution and sign-offs.

We had very high expectations and always felt like they were top notch. Their pricing was higher compared to other, smaller agencies that we might have chosen to use but we felt that they lived up to that premium level of expectation.

What did you find most impressive about them?

They’re really committed to having distinctive visuals. They exhibit this passion and commitment through their brand execution. The project I did with them before utilized very impactful photography. In my experience, they’ve found artists in Europe that had special skills and photographers with unique styles. They leave a unique impression that stands out.

Are there any areas they could improve?

They're a small agency and sometimes they had to scramble to put together the necessary resources at peak parts of the project. I think it's the good and bad of being small—you can be creative and dynamic but it can be difficult to scale up quickly. I don’t want to overstate it but there were times when their resources were stretched.

Do you have any advice for potential customers?

I think they're top rate. They're the type of agency that performs best when left to come up with their own ideas. I've worked with agencies that work best when you have the ideas prepackaged for them and they just need to fill in the details and execute. My recommendation is to let them do their craft. Both times that I worked with them on big projects we did that and had great results.