What was the scope of their involvement?
On the first job, Paragraphs did the branding and product definition for a new business venture in pharmacy automation. Later, they rebranded an existing product in lieu of competitive threat, changing its perception from quite stodgy to fresh, dynamic, and exciting. As a result of the success of that project, Paragraph's work broadened in scope as they worked on branding our entire business, including our corporate branding. Their creativity really lends itself to photoshoots that completely change the perception of a product.
What is the team dynamic?
I've generally interacted with the President, VP, and Creative Director. It is a small team, but you get the top people, which I appreciate.
How did you come to work with Paragraphs?
We did a capabilities presentation, and Paragraph was one of the companies that came in. Something just clicked, which is often how it goes with agencies. One of the most important aspects of working with an agency is communication, and sometimes if you feel that an agency will be easy to work with and suitable for your needs, it just clicks.
How much have you invested with them?
In total, I would estimate that we've spent about $200,000 with Paragraphs.
What is the status of this engagement?
We originally started working with Paragraph about 16 years ago, with a significant hiatus between the first and second engagements, and the project is ongoing.