What evidence can you share that demonstrates the impact of the engagement?
It's hard to attribute business results just to the project. I can say that, at the time, we continued to grow our revenue at about 30% per year.
Their work was well received by Aprimo’s CMO-level customers with positive feedback from customers around the world. For example, the new logo and branding photography was revealed at a large international customer event in Miami to audience approval. I've been through international branding projects before and it's very hard to come up with something that everyone everywhere likes.
How did Paragraphs, LLC perform from a project management standpoint?
We used a project management tool, maybe Basecamp. They had a very specific process methodology. We were probably one of the smaller companies they had worked with so they were used to having well-defined processes with formal execution and sign-offs.
We had very high expectations and always felt like they were top notch. Their pricing was higher compared to other, smaller agencies that we might have chosen to use but we felt that they lived up to that premium level of expectation.
What did you find most impressive about them?
They’re really committed to having distinctive visuals. They exhibit this passion and commitment through their brand execution. The project I did with them before utilized very impactful photography. In my experience, they’ve found artists in Europe that had special skills and photographers with unique styles. They leave a unique impression that stands out.
Are there any areas they could improve?
They're a small agency and sometimes they had to scramble to put together the necessary resources at peak parts of the project. I think it's the good and bad of being small—you can be creative and dynamic but it can be difficult to scale up quickly. I don’t want to overstate it but there were times when their resources were stretched.
Do you have any advice for potential customers?
I think they're top rate. They're the type of agency that performs best when left to come up with their own ideas. I've worked with agencies that work best when you have the ideas prepackaged for them and they just need to fill in the details and execute. My recommendation is to let them do their craft. Both times that I worked with them on big projects we did that and had great results.