We build brands that build business

Paragraphs is an award-winning graphic design firm located in Chicago. A proud Women Business Enterprise (WBE), we specialize in branding and corporate communications across all media. We inspire companies to re-think the way they do business. 

Since 1984, we’ve helped leading companies around the world do one thing exceptionally well: build powerful brands that grow their business.

 
Undisclosed
 
Undisclosed
 
10 - 49
 Founded
1984
Show all +
Chicago, IL
headquarters
  • Paragraphs, LLC
    200 S. Michigan Avenue, Suite 1410
    Chicago, IL 60604
    United States

Portfolio

Key clients: 

We're proud to have worked with clients of all sizes in all industries. Notable clients include: Baxter Healthcare; Exelon Corporation; IBM Watson; Hyatt; and Coca-Cola FEMSA.

Reviews

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Digital Marketing for Drug Delivery Firm

“They’re energetic, responsive, and willing to go the extra mile to make a project work.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Oct. 2016 - Ongoing
Project summary: 

Paragraphs, LLC led a digital marketing effort to revamp the branding designs of existing products. They also provided other marketing materials like brochures, journal ads, and internal promotions.

The Reviewer
 
10,000+ Employees
 
Deerfield, Illinois
Marketing Communications Manager, Healthcare Firm
 
Verified
The Review
Feedback summary: 

They produce high-quality deliverables that reliably meet assignment expectations. Paragraphs, LLC consists of a team devoted to customer service. Executive-level engagement ensures a skillfully managed project. Their proactive, yet casual approach to communication drives projects forward.

BACKGROUND

Introduce your business and what you do there.

I’m a former marketing communications manager for a healthcare firm. I managed marketing communications for the premixed drug division.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Paragraphs, LLC?

The products we deliver come premanufactured and all look the same. We needed a marketing firm to design product themes that would entice clients to notice and purchase our goods.

SOLUTION

What was the scope of their involvement?

Paragraphs, LLC joined the project after two other companies failed to deliver the results we were looking for. They took all the market research done up to that point and internalized it. They felt it was their responsibility to bring themselves up to speed on the project and didn’t charge us for the extra time. Once they were involved in the project, they were crucial to every step of the process.

They utilized effective brainstorming sessions to deliver design concepts. We tweaked the concepts slightly and used them as a framework for our remaining product launches that year. They also provided journal ads, sell sheets, brochures, and ideas for internal promotions. Their ability to pivot design strategies and firmly grasp our market research enabled them to succeed where other companies have failed. Paragraphs, LLC were cognizant of our internal goals and approached the engagement to help us achieve them.

What is the team composition?

Rachel (Co-President, Paragraphs, LLC) and Robin (Co-President, Paragraphs, LLC) were the primary points of contact.

How did you come to work with Paragraphs, LLC?

The company has worked with them consistently over the last 20 years. They were only new to me because I previously worked in a different area of the company. Once I joined the U.S. region, it was communicated to me that Paragraphs, LLC was a known entity with an excellent reputation in the company.

How much have you invested with them?

We spent roughly $100,000 on the digital and print marketing campaign.

What is the status of this engagement?

This project began in October 2016 and I believe the engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their deliverables were mostly in the form of brochures and journal ads, so there’s no measurable information from that perspective. I don’t have access to information regarding the digital impact as I am no longer with the company. However, I do know that their work was well-received internally.

How did Paragraphs, LLC perform from a project management standpoint?

They kept on task and were the drivers of the timeline. That was an important factor due to the wealth of projects our internal team has going at any one time. We needed someone to proactively reach out to us for feedback and keep the project moving forward. We communicated via phone, email, and in-person meetings. We had weekly status calls and they shared a spreadsheet that detailed what needed to be done next.

What did you find most impressive about them?

Rachel and Robin are a great team. They’re energetic, responsive, and willing to go the extra mile to make a project work. Also, they didn’t sell us the business only to then hand us off to less experienced people. They stay involved through a project’s completion. Additionally, we appreciate their willingness to accept projects of any size. That speaks well of them and their philosophy of providing customer satisfaction.

Are there any areas they could improve?

They offer a casual approach to communication. While I appreciate that method, not everyone likes to operate that way. I recommend that they stay aware of each client’s communication style.

Do you have any advice for potential customers?

I appreciated their ability to absorb raw data and use it to inform their design decisions. Therefore, future customers should provide them as much background information as possible. They’ll do wonders with it.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    We caused delays by not providing timely feedback.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Re-branding for Marketing Technology Company

"Paragraphs’ work allowed us to reestablish ourselves in our market space and gain national recognition."

Quality: 
4.0
Schedule: 
5.0
Cost: 
3.0
Willing to refer: 
5.0
The Project
 
$1,000,000 - $9,999,999
 
July 2014 - Dec. 2016
Project summary: 

Paragraphs completed a total rebranding of a marketing technology company. Tasks included in-depth market research, content creation, productizing, website design and development, and marketing collateral.

The Reviewer
 
51-200 Employees
 
Chicago Metro Area
Former EVP of Sales & Marketing, Marketing Technology Company
 
Verified
The Review
Feedback summary: 

Paragraphs was able to finish a complete rebrand in just six months, a task so impressive it led to multiple subsequent engagements. The team’s creativity, deftness, and responsiveness stood-out­— leading to a growth in national awareness and website traffic.

BACKGROUND

Introduce your business and what you do there.

I am the former EVP of Sales and Marketing at a marketing technology company in the Chicago area.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Paragraphs, LLC?

We were initially looking to do a complete rebrand of the organization to establish new positioning in the marketplace. That included all new content, a new website, and a general refresh of the brand. We then hired them for additional projects, including material for trade shows and vertical marketing campaigns.

SOLUTION

What was the scope of their involvement?

Paragraphs began by conducting a very deep dive into our industry and business. This included competitive research, client interviews, and internal company interviews to get a better sense of the organization as a whole. They then used that information to help us draft new value and mission statements, before moving on to productizing some of our technology solutions.

They also helped us develop messaging for all the vertical markets we were pursuing and developed a new logo, new marketing collateral, and new blogs and social media content. They then incorporated all that work into a new website.

Later on, we hired them again to refresh the website, conduct some vertical marketing campaigns, and help us create material for trade shows.

What is the team composition?

We primarily worked with their owner on strategy and copywriting, and three or four graphic designers and developers.

How did you come to work with Paragraphs, LLC?

We had worked with them in the past, but for this project, we looked at around four different agencies in the Chicago market. We decided to hire Paragraphs because they were local, owned and operated by women, and had a familiarity and relationship with our industry.

How much have you invested with them?

The total cost of our engagement with them was around $1 million.

What is the status of this engagement?

We worked with Paragraphs from July 2014–December 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Paragraphs’ work allowed us to reestablish ourselves in our market space and gain national recognition. That growth in recognition, along with an increase in web activity following the website redesign, really helped the company transform.

How did Paragraphs, LLC perform from a project management standpoint?

Paragraphs was able to conduct a complete rebranding of our company in just six months, something that is unheard of. The team was very collaborative and able to meet very firm deadlines. They kept themselves and us on task and did a fantastic job of understanding the constraints we were working under. We used a project management tool to assign tasks and keep us in communication, along with conference calls, in-person meetings, and email.

What did you find most impressive about them?

The thing that really distinguishes them is their nimbleness. Larger agencies would not have been able to accomplish what Paragraphs did because they don’t have the same responsiveness and dexterity that a small firm has to offer. It was also great to work with a diversity-focused and extremely creative organization. That creativeness allowed us to do something very different than our industry, but also stand out in a way no one else could.

Are there any areas they could improve?

At the time we worked with them they were trying to build up their web development team, and it definitely needed some improvement. However, it did not negatively affect our project, and I do know they have improved since we worked with them three years ago.

Any advice for potential customers?

It is important to be as open as you can. We were able to give them access to clients and employees, and that really helped them get a better sense of our business. That open access to information and people is important in helping shape the direction of the project.

4.0
Overall Score There are always a few struggles, but it was great working with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Their ability to meet a six-month turnaround was huge for us.
  • 3.0 Cost
    Value / within estimates
    They are not the cheapest agency, which will scare some people off.
  • 4.0 Quality
    Service & deliverables
    It is never perfect to start, but the final deliverables were great.
  • 5.0 NPS
    Willing to refer
    I have referred them multiple times.

Corporate Reports for Large Power & Utilities Company

"I never have to worry about exceeding my budget, missing a deadline, or hold their hand for a project."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$1,000,000 - $9,999,999
 
June 2001 - Ongoing
Project summary: 

Paragraphs helps conceptualize and publish corporate sustainability reports and other internal projects. This includes designing infographics, formatting layouts, and coordinating the file through various mediums.

The Reviewer
 
10,001+ Employees
 
Chicago, Illinois
Bruce Alexander
Senior Manager, Exelon Corporation
 
Verified
The Review
Feedback summary: 

The reports Paragraphs create excellently convey difficult concepts in an easily digestible manner. Their team consistently delivers high-quality deliverables on time and within budget. Responsive and adaptable to new challenges, they're a reliable partner.

BACKGROUND

Introduce your business and what you do there.

I work in the corporate sustainability group of Exelon Corporation, a power generation and utility company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Paragraphs?

Paragraphs have done our corporate sustainability report for the last 17 years. 

SOLUTION

What was the scope of their involvement?

Paragraphs meets with us to help conceptualize elegantly ways to present our dense information for the general public. Then, their team designs the layout, creates infographics, and manages the production of our corporate sustainability report through PDF files, HTML files, and all other mediums. They coordinate printing the report for us. We also work with them to publish our annual summary financial report and some of our internal projects. 

What is the team composition?

I work with their president and designer. I contact them on a weekly basis for about 4–5 months depending on the project.

How much have you invested with them?

We invest $80,000–$100,000 per project.

What is the status of this engagement?

We started in 2001 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They're excellent at translating complicated topics into easy-to-understand presentations and infographics for our external audiences. 
Their graphics are useful in responding to customers' RFPs and as background information for different regulatory proceedings; They're widely used across the company.

How did Paragraphs perform from a project management standpoint?

Their team is highly responsive and never miss a deadline. They're usually ahead of deadlines and provide excellent guidance on conveying our message to the general public. We have weekly check-in calls and communicate via email when necessary.

What did you find most impressive about them?

Their team is always time on, within budget, and deliver high-quality results. I never have to worry about exceeding my budget, missing a deadline, or hold their hand for a project; They make it real easy. Paragraphs is also adaptable and willing to help with projects outside their core competency, such as our rewards program.

Any advice for potential customers?

Their team is excellent and great at listening. Once you give them your requirements, they'll work hard to deliver results.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They are always on time.
  • 5.0 Cost
    Value / within estimates
    They maintain consistent costs.
  • 5.0 Quality
    Service & deliverables
    They deliver high-quality results.
  • 5.0 NPS
    Willing to refer
    I definitely recommend them, but I want to keep their designer for myself!

New Packaging & Marketing Campaign for Healthcare Firm

"The project was on time, on budget, and the final recommendations exceeded out expectations."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - July 2000
Project summary: 

Paragraphs provided market research as well as brand and design strategy consulting on products competing in bid wars, all within a tight budget.

The Reviewer
 
1-10 Employees
 
Chicago Metro Area
Employee, Healthcare Commodities Firm
 
Verified
The Review
Feedback summary: 

Paragraph's work resulted in increasing bid awards. Audience feedback was overwhelmingly positive. Paragraph's market research provided valuable customer insight that is continually used to improve subsequent projects.

BACKGROUND

Please describe your company and your position there.

I was the group product manager for a Fortune 500 company in the healthcare sector.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Paragraphs, LLC?

We were losing product bids because our products, when compared to competitors, were not user-friendly. We needed to change the use, visual appeal and brand image. We hired Paragraphs to help us identify the critical needs and provide branding services, all within a small budget, as the products were considered mostly as commodities.

What were your goals for this project?

We needed to create some utility that set us apart from the competition and aided our bidding process so that we could increase our market share and sales.

SOLUTION

How did you select this vendor?

We had selected a package design house to assist us in our project. However, we were interviewing Paragraphs for marketing a specific product line and were impressed. Considering our small and finite budgets, we decided to ask if they were interested in helping with our redesign/branding project and discussed their competencies, timeliness, and cost versus value.

Describe the scope of their work in detail.

They provided branding and design strategy consulting.

What was the team composition?

The team worked side by side with all of the principles of the firm and contacted us appropriately, along the way, to check and see if they had all the relevant information for proceeding.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The feedback from our target audience was overwhelming and positive as the design and branding provided the "standout" value and utility we were looking for. The new package and program resulted in an increase in bid awards.

Due to our limited budget, we did not have much money for detailed research. Paragraphs went above and beyond in understaning our target audience—with efficiency and specific targeting—based on a review of our project scope. Paragraphs enhanced our understanding of the product's use.

How effective was the workflow between your team and theirs?

We were in constant contact with the two principles. The project was on time, on budget, and the final recommendations exceeded out expectations.

What did you find most impressive about this company?

Through the process, we learned more about how end users used our product; this helped us better design future products and sales campaigns. The success of this project resulted in a longstanding business relationship with our division as well as an expanding to the corporate brand and my successive position at a Fortune 100 company.

Are there any areas for improvement?

We have always been impressed with the thoughtfulness of Paragraphs and the attention to client goals and budget. They are very good at identifying where budget overruns may occur.

5.0
Overall Score They have branding and advertising expertise. Most importantly, they listen to the clients needs and match the output to expectations.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They accomodated our deadlines and communication needs within reason. The firm is easy to communicate with and very customer-focused.
  • 4.0 Cost
    Value / within estimates
    They paid close attention to our budget needs and provided a healthy discussion on feasibility.
  • 5.0 Quality
    Service & deliverables
    They often met and exceeded team goals. They are easy to work with while also having a deep knowledge of healthcare and new digital approaches.
  • 5.0 NPS
    Willing to refer
    I would not hesitate to recommend them. They are one of the best firms I have worked with over a 20 year career.

Branding for Global Marketing Operations Company

“We had very high expectations and always felt like they were top notch.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jan. - Sept. 2009
Project summary: 

Paragraphs, LLC managed a rebranding effort from research to strategy design to execution including the development of unique visuals and proprietary photography.

The Reviewer
 
501-1,000 Employees
 
Chicago, Illinois
Michael Emerson
Former CMO, Aprimo
 
Verified
The Review
Feedback summary: 

Well-received globally by executive-level colleagues, Paragraphs, LLC’s branding work supported continued annual revenue growth of 30%. Their commitment to distinctive visuals leaves a unique impression. Working through specialized, formal processes, their efforts lived up to the premium price.

BACKGROUND

Introduce your business and what you do there.

I was the CMO at Aprimo, a global software company in the marketing automation space. We sold software products to CMOs at Global 2000 companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Paragraphs, LLC?

We were preparing to go public and felt that our brand message and images looked more like a startup company than a company that was ready to be listed on the Nasdaq. Because we sold to senior marketing executives at companies like Procter & Gamble, Nestlé, Target, and Walmart, we felt that our brand strategy and execution had to be exceptional. We had a very high bar to attain.

I needed someone with a lot of credibility because we had a lot of strong personalities involved in kind of decisions regarding logo and brand message. The company’s founders had developed the previous branding and visuals so there was a strong attachment on their part. We needed someone that would be able to make strong statements because they had credibility from working with large companies like Hyatt and Coca-Cola.

SOLUTION

What was the scope of their involvement?

We worked with Paragraphs, LLC to redesign our brand architecture and develop the supporting collateral. We started with the brand strategy messaging component of the project. They interviewed customers, partners, and analysts associated with Aprimo in four different countries to develop a set of messaging recommendations. From that, they drafted brand definition documents before developing visuals.

For the visuals, they managed a large professional photo shoot in Indianapolis, our headquarters location. We wanted distinctive photography that aligned with the brand rather than using stock photos. They designed a distinct style and found models and costumes with a unique look.

What is the team composition?

We initially worked directly with one of the co-owners and one other senior person. As we transitioned to execution, we worked with a project manager and marketing expert.

How did you come to work with Paragraphs, LLC?

Because of our internal culture and political dynamics, we needed a partner with strong credibility. I knew Paragraphs, LLC had that because I’d worked with them in the past.

How much have you invested with them?

We spent around $200,000.

What is the status of this engagement?

The project lasted from January to September 2009.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It's hard to attribute business results just to the project. I can say that, at the time, we continued to grow our revenue at about 30% per year.

Their work was well received by Aprimo’s CMO-level customers with positive feedback from customers around the world. For example, the new logo and branding photography was revealed at a large international customer event in Miami to audience approval. I've been through international branding projects before and it's very hard to come up with something that everyone everywhere likes.

How did Paragraphs, LLC perform from a project management standpoint?

We used a project management tool, maybe Basecamp. They had a very specific process methodology. We were probably one of the smaller companies they had worked with so they were used to having well-defined processes with formal execution and sign-offs.

We had very high expectations and always felt like they were top notch. Their pricing was higher compared to other, smaller agencies that we might have chosen to use but we felt that they lived up to that premium level of expectation.

What did you find most impressive about them?

They’re really committed to having distinctive visuals. They exhibit this passion and commitment through their brand execution. The project I did with them before utilized very impactful photography. In my experience, they’ve found artists in Europe that had special skills and photographers with unique styles. They leave a unique impression that stands out.

Are there any areas they could improve?

They're a small agency and sometimes they had to scramble to put together the necessary resources at peak parts of the project. I think it's the good and bad of being small—you can be creative and dynamic but it can be difficult to scale up quickly. I don’t want to overstate it but there were times when their resources were stretched.

Do you have any advice for potential customers?

I think they're top rate. They're the type of agency that performs best when left to come up with their own ideas. I've worked with agencies that work best when you have the ideas prepackaged for them and they just need to fill in the details and execute. My recommendation is to let them do their craft. Both times that I worked with them on big projects we did that and had great results.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    They’re expensive but they’re a premium product.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding & Design for Hearing Center

"The logo is starting to be recognized locally, and good word of mouth is spreading."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2018 - Ongoing
Project summary: 

As part of a rebranding, Paragraphs, LLC redesigned print marketing materials and created a new logo.

The Reviewer
 
11-50 Employees
 
Munster, Indiana
David Tolliver
Executive Director, Dr. Geissler's Hearing Center
 
Verified
The Review
Feedback summary: 

Internal and external feedback has been overwhelmingly positive, resulting in a significant increase in new clients since the engagement began. Paragraphs' responsiveness, quality deliverables, and customer-oriented approach are hallmarks of their work.

BACKGROUND

Introduce your business and what you do there.

I'm the executive director of Dr. Geissler's Hearing Center.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Paragraphs, LLC?

I wanted to rebrand our print products.

SOLUTION

What was the scope of their involvement?

We had an initial phone call to talk about redesigning the brochures we give to our referring physicians in Northwest Indiana. We sent them our existing materials and they started putting new brochures together. They asked me if I loved our logo. I actually had been wanting to change it, so we took their recommendation to refresh the logo as well.

What is the team composition?

My main contact is Rachel (President, Paragraphs, LLC).

How did you come to work with Paragraphs, LLC?

I previously worked with Paragraphs when I was at a previous job in Chicago. It was a big project, so I already knew a lot about the team there. When the Hearing Center started thinking about changing our branding, I knew I wanted to work with them based on the great experience I had in the past.

How much have you invested with them?

We’ve spent around $20,000–$25,000.

What is the status of this engagement?

We started working together in January 2018 and it’s an ongoing engagement.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We sent out the updated brochures to our referring physicians, and they absolutely love them. Probably 25% of our new patients are coming in based on the brochures that we've sent out to those physician offices. We've also been going to local health fairs and doing a sponsorship through a Minor League Baseball in Indiana. People frequently tell us how much they like our logo. The logo is starting to be recognized locally, and good word of mouth is spreading through the region.

How did Paragraphs, LLC perform from a project management standpoint?

They’re so responsive. Every email is answered within half an hour, and every phone call is returned within five minutes. I never have to really push them because whenever I send out a request, it's done. While we mostly communicate by phone and email, I look for opportunities to go to Chicago and meet with them in person. Rachel has a great personal touch. During the meat of the project, we spoke every two weeks. She still calls me regularly to check in and see how we’re doing. I love that because she keeps me thinking about our brand and ways to promote our business.

What did you find most impressive about them?

Along with their great customer service, they deliver a great product. We told them what we wanted and they came back with a product that wowed us. Their creativity and attention to detail is phenomenal. Plus, they're just great people to work with. I love that they are a woman-owned business, as are we.

Any advice for potential customers?

When you meet with them, be honest about what you want and what products you're looking for. If you're willing to be open to something innovative, they will definitely create that for you.

5.0
Overall Score They've been a pleasure to work with, and helped us immensely.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They stick to their timeline and keep us on schedule.
  • 5.0 Cost
    Value / within estimates
    For what we received, the cost is right where it should be.
  • 5.0 Quality
    Service & deliverables
    Their service is impeccable and everything is done correctly.
  • 5.0 NPS
    Willing to refer
    I've already recommended them to some local businesses.

Marketing for Scholarship Nonprofit Org

"It is easy to see the passion they put into their work and the pride they take in the final product."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. 2018 - Ongoing
Project summary: 

Paragraphs provides branding, logo, tagline, web development and marketing content services.

The Reviewer
 
1-10 Employees
 
Naperville, Illinois
Brett Weiss
Founder, Weiss Scholarship Foundation
 
Verified
The Review
Feedback summary: 

Although early in the project, donations have increased in both quantity and scale thanks to the achieved professional look. Projects are managed in a responsive, effective, and professional manner.

BACKGROUND

Please describe your company and your position there.

I am the Founder and Director of the Weiss Scholarship Foundation. We provide scholarships to children in Dago, Kenya.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Paragraphs, LLC?

We needed services for branding, logo and tagline creation, web site development and marketing content.

What were your goals for this project?

We have wanted to create a professional image of our foundation in order to attract both more and larger donations.

SOLUTION

How did you select this vendor?

I received multiple references from associates who said that Paragraphs was the best to work with.

Can you go into detail about the services they provided and the scope of the project?

They provide web development, logo, tagline, and marketing content services.

What was the team composition?

We are working with five people from Paragraphs.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

While it is very early on in the process, we are already having a fantastic response. We have a much more professional image now that will attract both more and larger donations.

How was project management arranged and how effective was it?

We had an initial meeting with the Paragraph's staff to put together the project. Since then we have communicated many times via email, phone, and in-person meetings. This has been very effective, in part because the experience they bring is incredibly helpful. They make us feel that we are in really good hands.

What did you find most impressive about this company?

They immediately showed us they knew a lot about what we needed to do. Each person is incredibly professional in every part of their job. When there is a question they respond very quickly. It is easy to see the passion they put into their work and the pride they take in the final product.

5.0
Overall Score I will use them again and will recommend them to anyone.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Scheduling has been easy.
  • 5.0 Cost
    Value / within estimates
    They offer very competitive pricing.
  • 5.0 Quality
    Service & deliverables
    They are everything we wanted and more.
  • 5.0 NPS
    Willing to refer
    I will very likely refer them.

Branding & Video Production for Large Printing Manufacturer

“They were instrumental in communicating our green initiatives in a quick and professional manner.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jan. 2015 - Ongoing
Project summary: 

Paragraphs produced a video and supplemental marketing materials to promote a large eco-friendly initiative. They transcribed the materials into 13 languages to facilitate an international launch.

The Reviewer
 
1,001-5,000 Employees
 
Illinois
Global Director of Environmental Health & Safety, Large Printing Company
 
Verified
The Review
Feedback summary: 

The success of their deliverables is evident by an increase in program participation throughout client associates. Trustworthy and dependable, Paragraphs delivered what was promised in a noteworthy timeframe.

BACKGROUND

Introduce your business and what you do there.

I’m the global director of environmental health and safety for a large printing manufacturer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Paragraphs?

Environmental health and safety is a core value of our company. We take pride in protecting our employees and working within applicable regulations to minimize our impact on the environment. We required proper branding and video production to communicate our environmental sustainability programs across multiple markets.

SOLUTION

What was the scope of their involvement?

They created a video, pamphlet, and PowerPoint presentation detailing our green initiatives. They transcribed these marketing materials into 13 different languages, as they were released internationally.

What is the team composition?

I generally worked with Rachael [Senior VP and Partner, Paragraphs] and Dora [Senior Designer, Paragraphs].

How did you come to work with Paragraphs?

They were recommended by our marketing group. I communicated the project expectations and they sent back some concepts. We decided to go with them.

How much have you invested with them?

The initial project cost roughly a couple $100,000.

What is the status of this engagement?

We started working together in January 2015. This project has since been completed, but we continue to use them periodically for translation and graphic design work.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They were instrumental in communicating our green initiatives in a quick and professional manner. The video turned out fantastic and so did the other materials. In response, people were excited about being environmentally safe. We’ve experienced increased participation in the program by all associates, which has allowed us to recycle more and continue to approach processes like packaging and waste from an environmental standpoint.

How did Paragraphs perform from a project management standpoint?

We communicated by email or phone and they performed excellently.

What did you find most impressive about them?

They’re incredibly dependable in terms of correspondence and delivering results.

Are there any areas they could improve?

I’ve no criticisms, they were excellent to work with.

Do you have any advice for potential customers?

I’d encourage customers to work with them because they’re a great company.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    They delivered exactly what was promised.
  • 5.0 NPS
    Willing to refer
    I’ve done so already.

Branding & Marketing for Hospital Products Company

"Their clients get an authentic and enjoyable experience."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Mar. 2002 - Ongoing
Project summary: 

Paragraphs branded and rebranded various products and also did the corporate rebranding for a global healthcare organization.

The Reviewer
 
10,001+ Employees
 
Illinois
Senior Manager, Hospital Products Company
 
Verified
The Review
Feedback summary: 

Producing a lot of value for the client, Paragraphs is responsive, understanding, and friendly. are highly skilled at keeping track of the project needs and fulfilling them correctly, and are genuinely enthusiastic about the work.

BACKGROUND

Introduce your business and what you do there.

I am a Senior Manager of Marketing Communications at a global healthcare organization. I support the marketing teams in their promotional campaigns, branding initiatives, convention programs, and product launches, and have worked in a variety of medical product areas.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Paragraphs?

The first time we hired Paragraphs we needed branding of a new business venture. When we hired them the second time, the goal was to rebrand and revamp an existing but struggling product.

SOLUTION

What was the scope of their involvement?

On the first job, Paragraphs did the branding and product definition for a new business venture in pharmacy automation. Later, they rebranded an existing product in lieu of competitive threat, changing its perception from quite stodgy to fresh, dynamic, and exciting. As a result of the success of that project, Paragraph's work broadened in scope as they worked on branding our entire business, including our corporate branding. Their creativity really lends itself to photoshoots that completely change the perception of a product.

What is the team dynamic?

I've generally interacted with the President, VP, and Creative Director. It is a small team, but you get the top people, which I appreciate.

How did you come to work with Paragraphs?

We did a capabilities presentation, and Paragraph was one of the companies that came in. Something just clicked, which is often how it goes with agencies. One of the most important aspects of working with an agency is communication, and sometimes if you feel that an agency will be easy to work with and suitable for your needs, it just clicks.

How much have you invested with them?

In total, I would estimate that we've spent about $200,000 with Paragraphs.

What is the status of this engagement?

We originally started working with Paragraph about 16 years ago, with a significant hiatus between the first and second engagements, and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Unfortunately, I don’t have any hard data, but they very much meet my expectations and have a good impact on our business.

How did Paragraphs perform from a project management standpoint?

Excellent. They don't drop the ball. Working with agencies can be difficult at times if you aren’t on the same page, but I have never had that issue with Paragraphs. They understand the importance of using creative briefs to ensure that our expectations are in line and to give us confidence that they understand our needs.

What did you find most impressive about them?

They make the job fun. They genuinely enjoy what they're doing and it comes through in their work. Their clients get an authentic and enjoyable experience.

Are there any areas they could improve?

Nothing really comes to mind.

Do you have any advice for potential customers?

It's important that you establish the relationship and how it's going work as far as processes and communication. Face-to-face meetings can be critical for that. And I think if you're authentic and honest with them you're going to have a really good experience.

5.0
Overall Score I love working with them.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    They meet deadlines, but sometimes we need to chase them a little bit.
  • 4.0 Cost
    Value / within estimates
    They're not inexpensive, but they produce high-quality work.
  • 5.0 Quality
    Service & deliverables
    What they deliver is high-quality.
  • 5.0 NPS
    Willing to refer
    I've had great experiences.

Brand Development for Scientific Manufacturing Company

"They’re service oriented and understand our company culture. It’s a great fit for us."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Nov. 2007 - Ongoing
Project summary: 

Paragraphs created digital and print branding materials to modernize corporate identity and messaging. On-going design work and consulting have reenergized reputation in the industry and the community.

The Reviewer
 
201-500 Employees
 
Chicago, Illinois
Steve Kersten
President, WaterSaver Faucet
 
Verified
The Review
Feedback summary: 

Detailed-oriented customer service contributed to an intimate understanding of history, goals, and image. Fresh looking graphics successfully represent expertise and leadership.

BACKGROUND

Introduce your business and what you do there.

I’m CEO and owner of a manufacturing company. We make faucets and valves for science laboratories. There’s also a sister business that manufactures safety products such as emergency eyewashes and showers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Paragraphs LLC?

We realized our public persona and image were obsolete. We needed updated branding and messaging for both businesses.

SOLUTION

What was the scope of their involvement?

Initial engagement focused on branding our company and its constituent units. Our products needed to convey our corporate identity and history. They created logos, graphics, signage, and product catalogs to achieve that goal.

Currently, the goal is to present our two businesses as market leaders in their respective niches. To that end, the team continues to make branding materials.

We use in-house talent for web development. Our developers created a format in consultation with Paragraphs and send new literature or website postings to them for review and approval. We upload the content their team produces.

What is the team dynamic?

There are 2- two-person teams. We interface with Rachel [President/Co-Owner, Paragraphs] and one developer for each of the two businesses.

How did you come to work with Paragraphs LLC?

The wife of one our employees worked at the firm. We met the team, reviewed their past work, and discussed our goals. We looked at other companies concurrently, but only proceeded to the proposal stage with Paragraphs.

How much have you invested with them?

We’ve spent about $100,000 so far.

What is the status of this engagement?

We’ve worked together for approximately 10 years. Collaboration is on-going.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Graphics are visually pleasing and convey quality and professionalism. We hold ourselves as experts and leaders in our field; these designs reflect that position.

The designs also communicated our story as a third-generation family business in downtown Chicago. The team energized our history, which is integral to our identity

How did Paragraphs LLC perform from a project management standpoint?

Turnaround is very prompt and contains minimal mistakes. The team is responsive and detailed-oriented as well.

Our offices are near, so we meet in person regularly in addition to email and phone exchanges.

What did you find most impressive about them?

They’re a boutique firm with an identical structure to ours. That similarity helped us understand each other’s work cultures. As a result, they provided great customer service.

Are there any areas for improvement?

No, they do a really good job addressing our needs.

5.0
Overall Score They’re service oriented and understand our company culture. It’s a great fit for us.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    The only deadline issues were our fault.
  • 4.0 Cost
    Value / within estimates
    Occasionally, services felt too expensive and unnecessarily thorough. But we were always able to come to a resolution.
  • 5.0 Quality
    Service & deliverables
    They did great work. Exactly what we needed.
  • 5.0 NPS
    Willing to refer
    I recommend them highly.