What evidence can you share that demonstrates the impact of the engagement?
We’ve received great feedback from employees and clients regarding the brand’s fresh, clean, and professional look. Branding is fairly stagnant in our market, so our updated color palette and unique digital presence make us stand out amongst our competition.
From a performance perspective, we’ve seen a great uptick in our form fills. Also, we have witnessed the same traffic between our old site and our new one. When a website launches, traffic usually declines. However, we never saw this decline, which spoke to DeSantis Breindel’s ability to distinguish our brand and optimize the site. We hadn’t anticipated that they’d be able to maintain our traffic, as this is almost unheard of.
How did DeSantis Breindel perform from a project management standpoint?
They were phenomenal. We had regular check-ins, and they adhered to our meeting schedule. Most importantly, they held us accountable. Because so many people were involved in the rebrand, it was challenging to make decisions and get deliverables done on time. DeSantis Breindel was a key partner and ally in pushing my team to stay on track. We communicated via email and phone, and we also had virtual and in-person meetings.
What did you find most impressive about them?
We were impressed by their ability to analyze our company and determine the direction in which we needed to go. Using in-depth research and client and employee feedback, they deduced how we should build our messaging. The most critical aspect of a rebrand is getting the messaging right. Many companies can do beautiful design work, but few can provide a strong messaging foundation.
We also liked the collaborative nature of the partnership. My team presented them with ideas, thoughts, and feedback, and they provided us with the same.
Are there any areas they could improve?
No, they were truly phenomenal. We’ve continued to work with them on other projects because we were so pleased with how the rebrand went.
Any advice for potential customers?
Listen to their feedback and recommendations. Also, utilize their expertise and be open to collaboration.