What was the scope of their involvement?
We needed to do a complete end-to-end review of who we were or weren’t, what our history was, and who we were aspiring to be. DeSantis reviewed all of our existing materials, a comprehensive research report, and had conversations with a cross-section of internal individuals in different roles and locations. After all of this, they came to our headquarters and had a two-hour session with 15 of our top leaders where they did exercises to really define who we were and who we wanted to be. It allowed everybody to coalesce around the same ideas and messages.
They took those unified messages into the design stage and translated them into visual interpretations of our materials, our advertising, our website, and how we talk about ourselves in client pitches. They gave us a new set of templates for all of the collateral that we develop from PowerPoints to research papers, to our marketing collateral, to new website designs.
They also helped launch the brand internally to our employees all over the world. They assisted in creating fun and interactive ways to roll it out.
What is the team composition?
Dru (Partner, DeSantis Breindel) was intimately involved throughout the entire project. We had a project manager as our main point of contact and also worked closely with a gentleman that focused on strategy. I’m sure there were a few others that I don’t remember, but it was a fantastic team of people that managed the project. They made sure it was streamlined and focused.
How did you come to work with DeSantis Breindel?
I’ve known Dru since the late 90’s when she worked at a previous firm that helped me with an annual report. I’ve worked with DeSantis Breindel on a number of projects—print, web, and a variety of other types—throughout the 2000’s. Every time I’ve worked with them, I’ve been drawn to their thorough process and messaging.
They help companies that are at inflection points to identify how they’re going to enhance their brand into the next phase of their business. My company was at one of those inflection points, which was the driving factor in choosing them.
How much have you invested with them?
We spent $400,000–$500,000.
What is the status of this engagement?
We worked together from November 2014–June 2015.