Leaders in B2B Branding & Marketing

Bronze
VERIFIED

We empower transformative marketers in industries including technology, healthcare, financial services, and professional services. From research and strategy to design and brand experiences, we help engage customers, rally employees and inspire investors. Together, we build brands that drive change.

 
$75,000+
 
$200 - $300 / hr
 
10 - 49
 Founded
2002
Show all +
New York, NY
headquarters
  • 30 W. 21st Street
    New York, NY 11206
    United States

Portfolio

Key clients: 

Verifone, ICF, Lathrop Gage, OneSpan, Littler, SailPoint, DataXu, Egon Zehnder, Lincoln International, Guggenheim Partners, AACSB, Bond Dealers of America, Lewis Roca, Zelis Healthcare, CIT, CarePoint Health, Navigant, Playworks, RWJF, Stephens, PGIM Real Estate, CTIA, Pfizer SRM, Heidrick & Struggles, Quaker Chemical

Stephens  Image

Stephens

Stephens is the pre-eminent middle-market investment bank. Its target audience, C-suite executives, is one of the toughest to reach through traditional marketing channels. Following a rebranding by DeSantis Breindel, Stephens asked us for a strategy for reaching the C-suite. Our recommendation: a three-day, invitation-only summit for 100 CEOs. We named the summit Center Street, a reference to the centrality of the middle market

in building our economy. Center Street, in its sixth year, attracts such luminaries as Bill Clinton, Condoleezza Rice and Louis Gerstner. It annually generates significant new relationships across all of Stephens businesses, from investment banking to wealth management.

SailPoint disrupted the fast-growing identity and access management industry with a superior product and singular focus that contrasted sharply with the inferior and ineffective solutions offered by large IT providers.

Despite its position as the worldwide industry leader, the company struggled to connect with a significant portion of the market: large corporate buyers who did not prioritize identity management as a

critical IT need. SailPoint needed a brand that would illuminate the importance of identity management while cementing SailPoint’s role as a leader in this space.

 

The “power of identity” concept informs the entire new brand, from audience-segmented messaging to a powerful design language that spotlights the power of identity to transform security into a lever for business success.

Zelis Healthcare

Uniting four healthcare technology players under a new, unified brand.

The combination of four leading players in the fast-growing healthcare payment technology space positioned the new entity to become a healthcare IT powerhouse. But to realize its potential, the newly formed company, Zelis, needed an identity that reflected the shared strengths of the individual companies while laddering up to a united and compelling

offering for its clients. Built around the concept of “Experience Zelis,” the new brand’s name, voice, visual identity, and extensive digital touchpoints all reflect the company’s passion for providing the best client experience possible.

New targeting and sales tools enabled the sales team to both show and tell the Zelis story. Empowered with a modular library of presentation slides, FAQs, an objection toolkit, and a competitive landscape analysis, the sales team can now effectively and consistently communicate its united value proposition.

Verifone Image

Verifone

Once known solely for its ubiquitous point-of-sale devices, payments technology leader Verifone had expanded its offering to include a broad array of hardware, software and services. Facing market disruptors, Verifone needed a cohesive and consistent brand platform that could communicate a powerful value proposition. While competitors focused on the features of their products, research revealed that customers were more interested
in how payments technology could help them grow their business. Verifone had a unique advantage: its people's knowledge and problem-solving strength. The new brand is built on the ability of its engineers and product developers to transform payments technology from a cost of doing business to a driver of growth. The brand was launched through a globally synchronized marketing campaign and employee engagement program. In the first year, the new brand contributed to a double-digit increase in market cap.
Guggenheim Partners Image

Guggenheim Partners

Following a series of significant mergers, including the purchase of the Los Angeles Dodgers, Guggenheim Partners needed a new brand that could unite its disparate elements to engage investors and rally employees. Client and prospect research among both individual and institutional investors revealed that Guggenheim was admired for its innovative approach to investing, particularly in the fixed income area. But clients were

also wary of taking on too much risk, and needed reassurance that Guggenheim’s innovation was grounded in strong values. Employee research revealed ambivalence about the company’s unique legacy, dating back to the 19th century. The research led to a brand positioning that married the company’s reputation for ingenuity with its storied past.

The Association to Advance Collegiate Schools of Business (AACSB) is a venerable organization whose members include most of the world's best-known business schools. As it embarked on its second century, it needed to reach a more youthful, global audience and communicate a value proposition that resonated beyond academia to connect with corporate development professionals. A 360-degree research initiative, encompassing deans,

students, corporate HR executives and AACSB staff, revealed that what members most appreciate about AACSB are the connections it provides: to colleges in other regions, to business executives, to new ideas and perspectives.  Encapsulated by a direct tagline—“Business Education. Connected.”—the new brand positions AACSB as a community committed to developing leaders for a world that doesn’t yet exist. In words, images, and a new identity, the brand shows the real value of AACSB membership lies in the connections it makes.

Kansas City-based law firm Lathrop Gage expanded rapidly through organic growth and acquisitions. Yet despite gaining significant traction in areas such as IP and biotech, the firm still projected a Midwest-centric brand focused on traditional practices. The new Lathrop Gage brand is built around the concept of “seeing beyond”—beyond purely legal and regulatory constraints, beyond siloed practices, beyond conventional

approaches. It positions the firm as a proactive contributor to clients' success, trusted advisors who are consulted before a legal issue arises because of their unique perspective on how the law can be a catalyst for growth.  Interviews with clients revealed that they appreciate how Lathrop Gage attorneys to put their legal issues in the context of their most important business objectives. They see the firm as one integrated team, able to work across practices to provide holistic, multi-dimensional advice.

Reviews

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Rebranding & Website for Sustainability Consultancy

“From a collaborative standpoint, they’ve made communication very fluid.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jan. 2019 - Ongoing
Project summary: 

DeSantis Breindel aided in rebranding a sustainability organization after a merger. They focused on creating a website using Craft CMS, incorporating the new brand voice and visuals into the layout.

The Reviewer
 
1,001 - 5,000 Employees
 
Boston, Massachusetts
CMO, Sustainability Solutions Provider
 
Verified
The Review
Feedback summary: 

The team succeeded in delivering solutions that met client expectations, particularly in their accuracy of capturing the company’s brand voice. Communication was clear and transparent throughout, making for a smooth workflow between teams. The product has exclusively received positive feedback.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CMO at a global organization that helps companies and city governments with sustainability challenges.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DeSantis Breindel?

We were going through a major rebrand, which resulted from the merging of several existing businesses within our company. Our new team needed someone to create a new brand identity, focusing on visual and voice.

SOLUTION

What was the scope of their involvement?

Their main task was developing a new website for us. In that effort, they were responsible for supporting our messaging and visuals. They worked closely with our designers to devise a branding eco-system that played a role in informing our brand guidelines, which we developed internally. Their team was also critical to thinking through brand strategy with us and facilitating competitive research. 

The website was built from scratch using a Craft CMS platform. They incorporated our messaging into the new site, drove the layout, and took charge of technology infrastructure. Additionally, they own some of the copy development for various pages, working hand-in-hand with my team to implement the content strategy they created. At this point, the work is almost complete. We’ll remain engaged with them until the end of 2019.

What is the team composition?

The core team consisted of between 7–9 people. I communicate mostly through a project manager.

How did you come to work with DeSantis Breindel?

Originally, we leveraged Clutch to find them based on our core requirements. It was important for us to find a full-service agency that focused on transforming businesses on a global level through technology. Historically, we’ve worked exclusively in the United States, but we wanted to change that. Of course, we were also looking for exceptional design and copy capabilities that could bring a brand to life. 

In our discussions, we were immediately impressed by DeSantis Breindel’s thoughtfulness. They felt comfortable in the space and proved to be very strong with brand strategy. Their ability to implement and take company visions to the next level as opposed to being order-takers really stood out to us.

How much have you invested with them?

We’ve spent between $250,000–$500,000.

What is the status of this engagement?

We started working with them in January 2019, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The project, so far, has collected very positive feedback. They were able to add significant value from a messaging and voice perspective. The team brought our voice to life in a way that I wasn’t expecting. We typically do our messaging internally, because it can be difficult for an external team to nail down your brand voice. Their abilities in messaging support truly stood out overall, but the entire project went very well. 

How did DeSantis Breindel perform from a project management standpoint?

I’m able to work through a project manager or through specific team members who’re key to various aspects of development. From a collaborative standpoint, they’ve made communication very fluid. We had consistent clear, direct communication.

They were able to leverage all the necessary project management tools on their team to run everything efficiently. We were also able to have productive discussions about tasks that were to be included in the scope, which I thought was strong project management on their end. 

What did you find most impressive about them?

Their ability to provide a high level of support around messaging and brand voice was impressive.

Are there any areas they could improve?

There was much joint work between our two teams on developing imagery for our company. We had a good bit of back and forth on that. It would be great to see more attention to make sure we were meeting our audience’s expectations when it comes to visuals. 

Do you have any advice for potential customers?

They do everything you could ask of an agency partner in our situation. However, the team can’t operate in a vacuum. You have to give them the insights they need to do their jobs, especially in a high-pressure project with quick turnaround times. Be prepared to support them.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They worked with us to scope our the work for joint success in an intense project.
  • 5.0 Cost
    Value / within estimates
    They were mid-range in terms of cost but provided top-tier quality.
  • 5.0 Quality
    Service & deliverables
    They delivered everything as required with incredible quality.
  • 5.0 NPS
    Willing to refer
    Assuming their experience is aligned with the project, I’d highly recommend.

Rebranding for Tax Software Company

“Their video capabilities are their strong suit.”

Quality: 
3.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
3.0
The Project
 
$1,000,000 - $9,999,999
 
Mar. 2018 - May 2019
Project summary: 

Following a thorough discovery phase, DeSantis Breindel created a brand book dictating the verbal and visual structure for a software company. They also provided a photo library to guide the company.

The Reviewer
 
1,001 - 5,000 Employees
 
Philadelphia, Pennsylvania
Director of Corporate Marketing, Software Company
 
Verified
The Review
Feedback summary: 

Since the engagement and implementation of the deliverables, the client has noticed an increased email open rate and positive feedback on their digital ads. The internal team was also impressed with the work, particularly the results of an out-of-home campaign. They communicated well throughout.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of corporate marketing for a software company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DeSantis Breindel?

We needed to rebrand and refresh our image. So, we needed them to help us do everything from visual branding to messaging.

SOLUTION

What was the scope of their involvement?

They did a ton of research, met with internal and external stakeholders, and went through a brainstorming period. We did focus groups with the marketing department as well. From there, they did a few iterations surrounding both visual and verbals aspects of the brand. The process was pretty fleshed-out. 

The key deliverable as a high-level corporate messaging document that we’re calling the “messaging Bible.” They also delivered a visual brand structure, new colors, brand guideline documents, and a photography library to go along with it. 

What is the team composition?

There were between 4–5 people on their team. One of those team members was our main point of contact.

How did you come to work with DeSantis Breindel?

We were looking for someone that had B2B technology expertise, strong rebranding chops, and a collaborative spirit. To start, we did an agency search and their name came up. We ended up chatting with them on the phone before meeting in-person in New York. In that meeting, they seemed like the agency that could meet our specific needs. We probably spoke to about five other vendors before selecting them. My CMO and I made the joint decision to hire them.  

How much have you invested with them?

We’ve spent about $1,000,000.

What is the status of this engagement?

The project started in early 2018 and launched in May 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our team loves the work, and we’ve received nothing but positive feedback externally. Our email open rate increased in situations where the only difference was the branded header. We attribute that to the new brand. The brand and digital ads have been positively received. We just finished an out-of-home campaign that we got excellent leads from. We’re really pleased with the results of the branding.  

How did DeSantis Breindel perform from a project management standpoint?

The project manager is very good. Communication is pretty strong.

What did you find most impressive about them?

Their video capabilities are their strong suit. The editor and producer is the best I’ve ever worked with. She’s amazing.

Are there any areas they could improve?

They could probably be a little more proactive. Most of the time, they act more like order-takers as opposed to offering up suggestions or ideas.

Do you have any advice for potential customers?

Make sure you’re clear with your expectations upfront. Expectations are everything, and they’re talented, communicative people. Everything will go great if you communicate clearly from the beginning.  

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 3.0 Quality
    Service & deliverables
  • 3.0 NPS
    Willing to refer

Branding for Educational Nonprofit

"I was very impressed with their commitment and desire to do the job well."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
May 2018 - Oct. 2019
Project summary: 

DeSantis Breindel rebranded an educational nonprofit. This included defining a strategy and creating brand materials and social media posts in accordance with the new brand identity.

The Reviewer
 
51-200 Employees
 
Bethesda, Maryland
Gina Tomko
Art Director, Education Week
 
Verified
The Review
Feedback summary: 

The branding efforts exceeded the expectations of the internal team, who have provided positive feedback. DeSantis Breindel is willing to go above and beyond to deliver quality results for their clients, without increasing the cost of the engagement.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm the Art Director at Education Week which is a nonprofit media company based in Bethesda, Maryland. We have a 35-year history of serving the nation’s pre-K-12 policymakers, educators, researchers, and other influencers with independent and highly respected journalism, research, and data. Our work engages readers with important news, meaningful analysis, and distinctive explanatory and investigative journalism across digital, print, and broadcast platforms and through live and virtual events. Our mission is to serve as an indispensable source for news, information, analysis, and services essential to drive critical changes in pre-K-12 policy and practice.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DeSantis Breindel?

We needed significant help in unifying our current brand messaging and brand awareness as it is deployed in the redesign of our website--edweek.org and across all of our brand materials (e.g. marketing, communications, and social media) bringing a visual and verbal cohesion to our work.

What were your goals for this project?

To clarify and clearly communicate the Education Week master brand and to increase loyalty and trust among our audience. We also wanted to increase brand awareness among the range of other products and services that carry the Education Week brand such as EdWeek Market Brief, EdWeek Top School Jobs, EdWeek Marketing Solutions, and the EdWeek Research Center.

SOLUTION

How did you select this vendor?

We started with a simple Google search, but then our Editor in Chief touched base with a friend in the media business. That friend gave us a short list of highly recommended agencies in the field. We did our due diligence in vetting that short list and decided to move forward with DeSantis Breindel.

Describe the scope of their work in detail.

We started with an initial kick-off meeting with necessary stakeholders.They helped us finalize questions for a brand survey that we were about to field out to a non Education Week audience to gauge brand awareness. We then bombarded them with a huge amount of materials to review, some of which included existing customer research. The conducted a competitive audit of 6 of our top competitors.

They synthesized and analyzed massive amounts of research before coming back to present their findings and hold an office "brand positioning" workshop with representatives from almost every department of Education Week. They synthesized those findings further and later returned with a thoughtful brand strategy recommendation which included positioning, pillars, and personality. The also worked with us to develop a core messaging platform along with messaging for most of our sub brands.

The second phase of their work included a fresh new logo design, along with recommended treatments for our sub brand logos. They recommended a complete design language for Education Week (e.g. color palette, typography, photography, iconography, and sample mocks of how the brand would come to life in other collateral). They worked closely with internal stakeholders to develop a company brand book and style guide that met our needs.

What was the team composition?

I worked most closely with their project manager, Laura Mulcahey, who was the most organized, pleasant, and responsive person I have ever met in my life. She was truly amazing. I also worked closely with three of their brand strategists (Leyah Farber, Emmy Jedras, and Shelley Whiddon) who were all incredibly talented and highly skilled individuals. We truly were in awe of just how smart and thorough this group was. We hit the jackpot in the strategy department. We worked closely with their graphic designer, Clinton Clarke, who also was extremely responsive and talented.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Everyone within the company loves the new branding and is truly excited to see it become external facing. Though we are still knee-deep in the trenches of a total digital overhaul which will include a complete redesign of edweek.org, we have slowly been trickling out the new brand via social media, e-newsletters, and other collateral and our audience seems to love it.

How effective was the workflow between your team and theirs?

We had weekly phone calls which were conducted by their project manager. We were using an outside project management firm to keep not just this, but our entire digital transformation project on track and DeSantis was more than willing to work with that company. DeSantis would update the Gantt charts on a weekly basis. Again, their project manager was super responsive and very accommodating, which made what could have been a very stressful project, go quite smoothly.

What did you find most impressive about this company?

So many things! It's hard to just pick one. I was very impressed with their commitment and desire to do the job well. Numerous times they went outside of the defined scope of the project and I would get nervous and ask them if there would be any additional cost because of it.

They believed in transparency and repeatedly assured me they would never charge extra without first letting us know that something was out of scope. They were always willing to go the extra mile, which sometimes meant going out of the defined scope of the project because they felt strongly that they couldn't skip steps and felt a strong desire to do things well.

Are there any areas for improvement?

The initial RFP was done quickly and had a few typos. Within the RFP, we had asked a few questions of them and didn't get them answered on the first round, but with a little prodding they were eventually answered. Fortunately, we didn't rule them out based on that early experience. They are a phenomenal agency to work with.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Rebranding & Content Creation for Financial Services Company

“The professional solution was delivered with a distinctly personal touch.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. 2019 - Ongoing
Project summary: 

DeSantis Breindel led branding and content creation efforts for a financial services company integrating six distinct companies into one. They conducted customer interviews and competitive analysis.

The Reviewer
 
501-1000 Employees
 
White Plains, New York
Pat Barrett
Marketing & Communications Manager, Verisk Financial
 
Verified
The Review
Feedback summary: 

The internal team is impressed with the deliverables, particularly the high-quality graphic design solutions. Very few edits and modifications needed to be made because of their strong understanding of their partner’s needs. Despite the fast-paced project, communication was seamless.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work for a company called Verisk Financial as the marketing and communication manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DeSantis Breindel?

We’d recently rebranded our organization under a new parent company. This would unite six different businesses into a single company with a common look and feel. We didn’t have unified messaging, so we needed a partner to help us with this effort.

SOLUTION

What was the scope of their involvement?

At the time, we had the logos and basic design elements created. They helped align our team further, getting everyone on the same page and helping us think through our audience and vision. From there, they led us through a competitive analysis. That included customer interviews that provided insight into what clients were expecting us to highlight in our messaging. Much of what our clients told us was different from our internal opinions. We learned a lot from having both perspectives and truthful answers. 

It was tough bringing together six individual businesses because each had its own distinctive elements. They picked out parts from each business and meshed them together in their work. That way, no one lost their identity, but everyone gained something new. 

DeSantis Breindel helped us with our value propositions and rebrand from there. Their work touched every part of our business, including all of our design language. Even our PowerPoint templates were adjusted to align with the rebranding effort they created for us. 

We’re coming close to the end of the project now. The final assets were just finalized. After this project is over, we’re jumping right into a website redesign effort with them.

What is the team composition?

I’ve worked with about ten of their teammates, including our project manager, Laura (Project Manager, DeSantis Breindel). In the first stage of the project, we met with two brand strategists that ran the branding workshop. They also did all the customer interviews. From there, we collaborated with a few writers for the messaging creation, brand strategy platform, and building our personality. In the final phase, we worked with their design team.

How did you come to work with DeSantis Breindel?

I found them through a Google search. We had a few interviews with potential agency partners, but we were limited by our budget. DeSantis Breindel was willing to work with us, creating a proposal that listed priority levels and corresponding prices. That made it easy for us to loop in our senior leadership and get the budget approved.

How much have you invested with them?

We’ve spent a total of about $150,000.

What is the status of this engagement?

We started this project in February 2019, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their work has been high-quality and well-received by everybody. Our team is impressed by it. Some of the messaging we hashed out internally, but our internal stakeholders and CEO are satisfied. Their graphic design work was such a good fit for us that it only went through one draft before it launched.

There weren’t too many edits on anything because their deliverables were typically in tip-top shape. Each time they met or ran a workshop with us, they were prepared. That definitely showed in the final output. 

How did DeSantis Breindel perform from a project management standpoint?

Laura handled the project wonderfully. It seemed like I was constantly contacting her, but she was always on top of everything. There were many moving parts to the project. However, they never missed a beat. They were on every status call and submitted consistent status reports. In fact, I’ve received a status report every Wednesday at 10:30 a.m. for the past year.

The report they send us functions as an evolving project plan, containing updates and upcoming deadlines for both of our teams. We’ve only experienced a few delays, and they were on our end.

What did you find most impressive about them?

The professional solution was delivered with a distinctly personal touch. I’ve gotten to know them all very well through our work together. It’s been a partnership more than a client-vendor relationship. That’s why we’ve been reaching out to them for various other projects. Our work is always mutual and collaborative.

Are there any areas they could improve?

We were surprised by a few quotes for add-ons. There was a bit of work they did outside the determined scope, and their price points for those one-off tasks were pretty high. Other than that, I have absolutely nothing bad to say about their service.

Do you have any advice for potential customers?

Approach them like a part of your team, because branding projects should be a very collaborative process. You can’t count on them to disappear for six months and return to you with a perfect output. There should be someone on your end in the trenches with them editing, reworking, and collaborating with them consistently. It’s a real partnership throughout the whole process.

5.0
Overall Score Everybody working on the project has been phenomenal to work with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They perfectly understood the timeline.
  • 5.0 Cost
    Value / within estimates
    The scope of work was laid out exactly as we expected.
  • 5.0 Quality
    Service & deliverables
    The quality was more than I expected for the budget.
  • 5.0 NPS
    Willing to refer
    We didn’t even look for another person to do our website.

Rebranding for Chemical Company Undergoing Merger

"The process was very efficient since we were essentially two small teams working together."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jul. 2017 - Sept. 2018
Project summary: 

DeSantis Breindel performed a full-scale corporate rebrand for the merger of two large chemical manufacturing companies. They performed extensive internal research before delivering a logo and full brand book.

The Reviewer
 
1,001 - 5,000 Employees
 
Philadelphia, Pennsylvania
Global Industrial Director, Industrial Process Chemicals Company
 
Verified
The Review
Feedback summary: 

The work completed by DeSantis Breindel was met with extremely positive feedback, pleasing all project stakeholders and exceeding expectations. Their team demonstrated great care throughout the process, taking time to understand the culture and maintaining constant communication.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We’re specialized in specialty produce-grade chemicals for the manufacturing industry. It’s a company of about 800 million in sales, serving companies in automotive, steel, aluminum, machinery, and other industries dealing with metal.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DeSantis Breindel?

Part of the plan was to help us with rebranding. We were in the process of merging with another company that was based in the US and in the same field of activity as Quaker. We closed the deal just a month ago, and are a leader in the field of process-grade solutions for the manufacturing industry. We needed to be able to successfully integrate the two companies under one comprehensive ethos and brand.

SOLUTION

What was the scope of their involvement?

The whole focus was the rebranding of the company. The first step was to assess, both internally and externally, what the rationale for the new brand would be. We went through a number of different processes, including interviews with key senior executives in both companies, meetings in different regions and segments of the companies, surveys, and interviews with a small number of high-level customers to assess their views on the corporate brand.

We also formulated the ethos of these brands, and what we should put forward for each one. The key elements for each were the corporate brand, the verbal expression (including the tagline), and all the visual expressions of the brand, including every template and material we could think of. All of that was eventually analyzed and approved by the executive team of the company in the form of a comprehensive brand book.

What is the team composition?

It was a small team of 4–5 people, and we had a single point of contact. The project manager tracked the process and made sure we were progressing according to plan. They put a lot of time and thought into understanding the business and culture of both legacy companies, and they drove the graphic design work. We also had a commercial contact at DeSantis Breindel, but they had a lighter touch, obviously.

How did you come to work with DeSantis Breindel?

We looked at around five companies with different proposals, and we selected two frontrunners. We had meetings with them and they delivered their speeches. We benchmarked cost versus potential performance, and we felt comfortable with DeSantis Breindel because of the specialization of the company in corporate rebranding, and also because of the size of their company. They weren’t too small—like a two-man show—but they also weren't too big. We felt they would prioritize us.

Finally, we felt extremely confident in the working team. They listened to our needs and understood our culture, and, at the same time, they were pushing their suggestions, even at the pitch level, clearly but not boldly. They wanted to make it clear from the start that they would listen to us, but they would also help us make decisions rather than just doing whatever we wanted because we were the customer.

What is the status of this engagement?

The proposal was in July 2017, and the final recommendation was in September 2018, although we did a bit of additional work after that.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t done an internal first-launch survey, as we’ve just launched and are in the middle of all kinds of opportunities, from commercial to procurement, production, etc. The feedback’s been extremely positive so far, however. It worked really well in the spirit of the combination, and we’ve received a lot of good feedback on that, especially the tagline, “Forward together." It’s short and sweet, and globally understandable. It works in English and can be gotten in French as well. It works pretty well with our customers. I haven’t heard specifics from them, but I also didn’t hear anything negative, as we were fearing had we gone too bold or too different.

This was really helpful during the technical elements of the transition. The new logo has elements of both old ones, so it wasn’t completely unrecognizable to customers seeing it printed on our products. We’ve had small technical issues, but it’s been good overall.

We launched some of the branding from day one internally, so the brand was highly visible. The feedback we received internally was extremely positive. We’ve gotten good feedback from distributors as well. We’ve had no issues from their side, so far.

How did DeSantis Breindel perform from a project management standpoint?

The project spanned more than a year and a half, for internal reasons. We had to get approval from all kinds of external bodies. I was disappointed by the fact that we had three different project managers during this time, but I have to say that all three of them were excellent. The kind of project we were running could’ve gone wrong very quickly, but they were very diligent. I think we were a bit unfortunate to have those project management changes, but, in the end, they didn’t have an impact on the project. We received very high quality from the team working at DeSantis Breindel. I would score them higher had we not had those changes, but it was really just an annoyance, rather than an issue.

What did you find most impressive about them?

What's most impressive is the quality of their people and the genuine effort they put into understanding our company and business, which are pretty complex. We employed another agency 5–6 years ago, just for a refresh of our brand at the time, and not a merger. Compared to them, DeSantis Breindel really understood the heart and soul of this company and tried to differentiate on the people, the services, and the products.

DeSantis Breindel got the idea of our positioning, which is more on solutions, services, expertise, and customer-centricity, rather than products. They’re dedicated to articulating this positioning, and this has come through in both the verbal and visual elements of their work.

Are there any areas they could improve?

We exchanged feedback pretty well, so there’s nothing serious. I wasn’t very convinced by the first visual elements we received. Some of the graphic design and videos provided weren’t good, but we discussed it and they adapted quickly. They delivered a second round that was better than what we could’ve imagined.

Do you have any advice for future clients of theirs?

All these projects require some time to set up a broad range of deliverables. That enables DeSantis Breindel to navigate through the organization and through the customer base pretty wisely, with tact and confidence. This worked very well in getting us customer participation for interviews. Clients shouldn’t hesitate to bring DeSantis Breindel in and present a set of thick orders. They will deliver above expectations.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We had different contact points across the project, but the quality of the project management was always excellent.
  • 4.0 Cost
    Value / within estimates
    They weren’t the cheapest, but they weren’t “out of the roof”. It’s good value for money.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Full Rebranding for IT Infrastructure Consultancy

“We were impressed by their ability to analyze our company and determine the direction in which we needed to go.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
May 2018 - Feb. 2019
Project summary: 

DeSantis Breindel led a full rebrand to strengthen identity and encompass new services. After a discovery phase, they developed a messaging strategy, logo, and name. They delivered a brand guide and WordPress website.

The Reviewer
 
51-200 Employees
 
New York City Metro Area
Amy DeCicco
VP of Marketing, Myriad360
 
Verified
The Review
Feedback summary: 

Their work achieved stronger messaging and market differentiation. The new site sustained traffic and garnered praise from internal stakeholders and users for its professional, modern design. They excelled at managing expectations, working collaboratively, and driving progress.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing at Myriad360, an IT infrastructure consultancy and integrator. We work with enterprises and service providers to meet their infrastructure needs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DeSantis Breindel?

We needed help with a rebrand, and we hired DeSantis Breindel to help us understand and build our identity. Our original company name, Myriad Supply, did not accurately reflect all of the services that we provided to our clients. This name spoke to our legacy business, which was reselling products from major manufacturers and providers in the IT space. However, over time, we also began providing consultancy and engineering services, such as infrastructure planning and firewall health checks. We needed a name that informed the industry that, in addition to being a hardware and software reseller, we also offered a number of services.

SOLUTION

What was the scope of their involvement?

DeSantis Breindel oversaw the entire rebrand. They began with a discovery phase, during which they met with our team, executive leaders, extended leadership team, and several employees to understand our company, products and services, client base, and positioning. They also conducted customer interviews. The team presented their findings of both their employee and customer research. They explained our strengths and areas for improvement.

Then, DeSantis Breindel developed our messaging strategy, taking into consideration how we should talk about ourselves and build out the look and feel of the company. The team created mood boards, color palettes, imagery selections, and tonality pieces. They did a persona presentation to show my team what our brand could look like and the directions we could take. From there, they built a wireframe, brand guide, and WordPress website. They also helped us with our logo and name.

What is the team composition?

We worked with 5–6 team members, and they had an extended team working on various facets. Our primary points of contact were a designer, a content strategist, and a project manager. Two individuals helped with the development of all assets and research findings. They outsourced development work.

How did you come to work with DeSantis Breindel?

One of my company’s employees referred them. We did online research and vetted several other agencies, and we ultimately chose DeSantis Breindel because their scope of work was the best fit for what we wanted to achieve. They stood out amongst all of the competitors because they had been through the rebrand process several times and knew what it took to build world-class marketing. They were an experienced team with a lot of skill and talent.

How much have you invested with them?

My company spent between $150,000–$250,000.

What is the status of this engagement?

The rebrand lasted from May 2018–February 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve received great feedback from employees and clients regarding the brand’s fresh, clean, and professional look. Branding is fairly stagnant in our market, so our updated color palette and unique digital presence make us stand out amongst our competition.

From a performance perspective, we’ve seen a great uptick in our form fills. Also, we have witnessed the same traffic between our old site and our new one. When a website launches, traffic usually declines. However, we never saw this decline, which spoke to DeSantis Breindel’s ability to distinguish our brand and optimize the site. We hadn’t anticipated that they’d be able to maintain our traffic, as this is almost unheard of.

How did DeSantis Breindel perform from a project management standpoint?

They were phenomenal. We had regular check-ins, and they adhered to our meeting schedule. Most importantly, they held us accountable. Because so many people were involved in the rebrand, it was challenging to make decisions and get deliverables done on time. DeSantis Breindel was a key partner and ally in pushing my team to stay on track. We communicated via email and phone, and we also had virtual and in-person meetings.

What did you find most impressive about them?

We were impressed by their ability to analyze our company and determine the direction in which we needed to go. Using in-depth research and client and employee feedback, they deduced how we should build our messaging. The most critical aspect of a rebrand is getting the messaging right. Many companies can do beautiful design work, but few can provide a strong messaging foundation.

We also liked the collaborative nature of the partnership. My team presented them with ideas, thoughts, and feedback, and they provided us with the same.

Are there any areas they could improve?

No, they were truly phenomenal. We’ve continued to work with them on other projects because we were so pleased with how the rebrand went.

Any advice for potential customers?

Listen to their feedback and recommendations. Also, utilize their expertise and be open to collaboration.

5.0
Overall Score They were great collaborators and had a wide breadth of expertise.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’ve already recommended them to others.

Brand Refresh for Law Firm

"DeSantis Breindel connected strategy and design together in a way that no other prospective vendor could replicate."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2018
Project summary: 

DeSantis Breindel executed a brand refresh. The creative process included brainstorming, ideation, and a series of plans for the brand pillars.

The Reviewer
 
1,001-5,000 Employees
 
New York
Sr. Director of Marketing & Business Development, Law Firm
 
Verified
The Review
Feedback summary: 

The seamless partnership resulted in high-quality results, which earned significant praise from stakeholders. DeSantis Breindel ensured timely deliveries and provided valuable advice throughout the engagement. The team created value.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the senior director of marketing and business development for a law firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DeSantis Breindel?

We needed a brand refresh.

SOLUTION

What was the scope of their involvement?

We started with the research phase and then ideated the brand platform, specifically the brand pillars. DeSantis Breindel proceeded into design and content creation after our leadership signed off on the plans.

What is the team composition?

We’ve worked with five different resources.

How did you come to work with DeSantis Breindel?

We received a recommendation from another law firm. Our firm then put out an RFP to four agencies including DeSantis Breindel. The team understood our challenge and delivered a customized pitch that gave us insight into a future collaboration with them. They also came prepared with an assigned project manager, which ensured a dynamic partnership.

What is the status of this engagement?

We worked with the team in 2018. The project included several starts and stops.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had an excellent experience. Our internal clients responded positively to the results.

How did DeSantis Breindel perform from a project management standpoint?

DeSantis Breindel provided weekly summaries on every aspect of the engagement. They kept us on track; delays were our side’s fault, not theirs.

What did you find most impressive about them?

DeSantis Breindel connected strategy and design together in a way that no other prospective vendor could replicate. Likewise, the team brought a fresh perspective to professional services branding.

Are there any areas they could improve?

No, DeSantis Breindel was an asset to our organization. Implementing their suggestions resolved issues on our end, ultimately creating a smooth experience. We would definitely be willing to use them again.

5.0
Overall Score We were happy with the results and wouldn't do anything different.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were timely, but also very busy with other requests. I wish the turnarounds had been faster.
  • 4.5 Cost
    Value / within estimates
    The prices were fair but not perfect. Costs were in line with the value received.
  • 5.0 Quality
    Service & deliverables
    We were extremely pleased with the creative process and the end result.
  • 5.0 NPS
    Willing to refer
    I already have recommended them and will again.

Wireframe Design & Style Guides for Grant-Making Nonprofit

“We get regular compliments on the design, which is well laid out, thoughtful, and easy to use.”

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Aug. 2015 - Ongoing
Project summary: 

DeSantis Breindel is the external design team for a nonprofit grant-making organization. Through an iterative refining process, they develop wireframes and implement designs for various systems.

The Reviewer
 
201-500 Employees
 
New York, New York
IT Director, Grant-Making Nonprofit
 
Verified
The Review
Feedback summary: 

User feedback from internal and external audiences is positive. DeSantis Breindel is attentive, respectful, and sets realistic expectations. They honor requests and make suggestions for best practices.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We are a nonprofit organization whose mission is to improve health and healthcare for Americans. Most of our work is based in the U.S., but we do some international work as well. I’m an IT director. I manage the systems and applications that support our grant-making process.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DeSantis Breindel?

We do a lot of custom in-house development for our applications and systems, but we wanted an external team to help us with the look and feel, design, and usability of our products.

SOLUTION

What was the scope of their involvement?

We work together on a number of systems. We discuss the philosophy of each system, its internal and external audiences, use cases, personas, and other considerations. We then explain the functionality and features, and they develop wireframes. We have an iterative refinement process before they build the style guides and implement their designs.

What is the team composition?

We have one primary point of contact.

How did you come to work with DeSantis Breindel?

Our communications department used them for work on our public website, so they had an existing relationship with us. Based on that positive recommendation and their understanding of our company, we decided to work with them. We also felt they could maintain and extend the continuity of the work they’d already done.

How much have you invested with them?

We’ve spent around $100,000 with them at this point.

What is the status of this engagement?

We started working together in August or September 2015. We’ve worked with them on a number of projects, and they continue to act as an extension of our team as our acting design house. We’re just about to launch a new system, and they continue to support existing systems they’ve worked on.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We don’t keep metrics related to their work, but we do receive good feedback from our users, both internal and external. We get regular compliments on the design, which is well laid out, thoughtful, and easy to use.

How did DeSantis Breindel perform from a project management standpoint?

They’re very organized, and they deliver on a timely basis. They’re also very realistic about what they can and can’t do. We have a good working relationship, and we understand each other well. It’s a good collaboration.

What did you find most impressive about them?

They’re very thoughtful, they listen to what we have to say, and they respect what we’re trying to do. They try to incorporate everything we want into their work while guiding us toward best practices and away from user interfaces or designs that may cause issues in the future.

Are there any areas they could improve?

There are times when they are almost too accommodating. I would love to get more of their opinion on things at times.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I would highly recommend them.

Brand Identity & Awareness for Financial Services Firm

“They’re strategic and hands-on, and they understand our business.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2010 - Ongoing
Project summary: 

DeSantis Breindel is a long-term partner of a financial services firm. They established a brand identity, website, and marketing material, and they ideate new ways to feature the brand within the industry.

The Reviewer
 
1,001-5,000 Employees
 
New York, New York
Executive Vice President, Financial Services Firm
 
Verified
The Review
Feedback summary: 

The collaboration with DeSantis Breindel is fruitful, and their work has won awards for the brand. Their design work and innovation are well received and have led to important transactions.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We are a privately held financial services firm. I’m the executive vice president and head of marketing and communications.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DeSantis Breindel?

They’ve partnered with us for the past ten years to develop our brand and drive brand awareness.

SOLUTION

What was the scope of their involvement?

The first project we worked on with them established our brand identity, website, and related collateral material. Based on their research, they developed appropriate strategy and implemented project timelines. They’ve also worked with us to ideate innovative events to deepen our relationships with clients and prospective clients.

They continue to keep us relevant and contemporary in our market. Current projects include more video content and a specific thought leadership platform. We work very closely together on new ways to market the brand and tell our story.

What is the team composition?

We work with one of the owners, three other direct points of contact, and a couple members of their creative team.

How did you come to work with DeSantis Breindel?

I knew DeSantis when they first started working with us, and they were referred in by a prior firm. My business partner had a prior relationship with the owners and thought they would be a good fit for our needs.

How much have you invested with them?

Over the course of our partnership, we’ve spent in excess of $600,000.

What is the status of this engagement?

We’ve worked together over the past decade. We work with them every day, and they are still very involved in our brand identity and reputation.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve won several awards from the campaign work they’ve done with us. Some important transactions came out of events they ideated, and general reactions to their collateral design work are positive.

How did DeSantis Breindel perform from a project management standpoint?

They’re very strong project managers. We mainly correspond via email and phone calls.

What did you find most impressive about them?

They’re very detail-oriented. They’re strategic and hands-on, and they understand our business.

Are there any areas they could improve?

I don’t have any recommendations for them; they do their work well.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    They do cost more than some of their competitors.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding for Property Technology Startup

“They were active listeners and able to incorporate new ideas into their work.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
July–Oct. 2018
Project summary: 

DeSantis Breindel provided branding services for a startup. They worked with the team on the discovery phase, logo design, and overall brand guidelines.

The Reviewer
 
1-10 Employees
 
New York, New York
Co-Founder & CEO, Property Technology Startup
 
Verified
The Review
Feedback summary: 

The branding materials have contributed to increased engagement and performance on social media channels. The team at DeSantis Breindel showed efficiency and dedication with their strategic, detailed approach. They were open-minded and receptive to feedback.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and co-founder of a property technology startup. We’re focused on the residential rental market.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DeSantis Breindel?

We were in the process of creating our brand. We needed their help in bringing our concept and visual identity to life. Additionally, although we’re a B2C focused company, we also needed our brand to appeal to others in the real estate owner market.

SOLUTION

What was the scope of their involvement?

We began the project with a discovery phase. To help with the positioning efforts, we provided them with our market research and information on our core values and purpose as a company. They refined these concepts and developed several mood boards.

Once we decided on the visuals, their team moved onto brand exploration. They created a logo and other corresponding materials. In total, they created a brand guideline, purpose statement, and examples for using the visuals on video, digital, and social media platforms.

What is the team composition?

They provided a large team, but Clinton (Creative Director, DeSantis Breindel) was the main creative force working on the project. There were a few others dedicated to the project who I interacted with directly, as well.

How did you come to work with DeSantis Breindel?

I’d admired their work for a long time, even before they founded DeSantis Breindel. I had referred several of my own clients to work with them and was impressed with the rigor and skill they brought to each project. We wanted a branding firm that could understand the challenges a young startup faces, while also being capable of developing visually stunning work.

How much have you invested with them?

We spent around $300,000 on their services.

What is the status of this engagement?

We worked together from July–October 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our performance on Instagram is substantially improved when we use the visuals that DeSantis Breindel created. Compared to other real estate ads, ours have higher engagement due to the branding imagery. The simple, effective template their team produced has allowed us to earn conversions more effectively.

How did DeSantis Breindel perform from a project management standpoint?

They were very easy to work with. Even when we had an established timeline, they were willing to pivot if we needed to change something. They kept us focused, on track, and manage the project.

What did you find most impressive about them?

They were active listeners and able to incorporate new ideas into their work. They didn't attach themselves to one option and stick to it, they were willing to try multiple options. Also, their strategic approach was impressive.

Are there any areas they could improve?

It’d be helpful if they could perform more user research. However, our team came into the project with a substantial amount of information already gathered, so there was plenty to work with. I think most branding agencies could do more audience research, overall.

5.0
Overall Score We got the product that we needed and had a pleasant experience.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They stuck to our schedule and I was never worried about meeting our deadline.
  • 5.0 Cost
    Value / within estimates
    They were a premium firm that produced high-value work.
  • 5.0 Quality
    Service & deliverables
    Their work was highly strategic yet simple and clean.
  • 5.0 NPS
    Willing to refer
    I’ve recommended them many times.
Verification

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Verification Level
Bronze
VERIFIED
Business Entity
Business Entity Name
DeSantis Breindel Inc
Status
Active
Jurisdiction of Formation
New York
ID
2753341
Date of Formation
Apr 10, 2002
Last Updated
May 15, 2020
Client Reviews
VERIFIED CLIENT REVIEWS
23
OVERALL REVIEW RATING
4.9
Source
Clutch
LAST UPDATED
October 28, 2019