What evidence can you share that demonstrates the impact of the engagement?
The financial crisis was a difficult time to work in the financial services industry. DeSantis Breindel was a critical source of support to build and stabilize and build our brand. We conducted an annual brand survey through a significant third-party research firm to measure brand perceptions and evaluate our senior management and the quality of our sales force among many other company attributes. The survey asked customers if they were willing to recommend us and whether they understood our company, product offerings, and the vertical markets we compete in. I can't release specific numbers, but I can confirm that all these metrics improved each year from the financial crisis until I left the company in 2016.
To their credit, we had three senior management changes over the years, and each new senior management team retained them. When a new senior team comes in, they usually want to change everything and replace all the existing agencies. DeSantis Breindel proved themselves to each new team that came in along the way.
How did DeSantis Breindel perform from a project management standpoint?
Project management is one of their greatest strengths. Their agency always succeeds when given a difficult deadline or budget constraint. Regardless of the challenge, they always seem to come through. As a fast-paced business, we regularly experienced changes that required quick response. Our internal marketing staff isn't too large, so we truly relied on DeSantis Breindel as a close partner and a member of our internal team. Our dedicated point of contact handled everything seamlessly and excelled at connecting us to the right people throughout the agency.
What did you find most impressive about them?
I appreciated that they kept the team we worked with consistent, since so many agencies have a high staff turnover rate. While some new talent came and went at times, the core teammates stayed onboard which was very helpful to us. Our company is very active in lending, leasing, and other financial services offerings. We work with midmarket companies across 30 different industries, from healthcare and equipment to retail and entertainment.
DeSantis Breindel keenly understands the specific needs of each of these vertical industries. They seamlessly integrate these takeaways to support our enterprise as a whole, which is a rare skill among B2B agencies. Many comparable agencies can support specific vertical markets but struggle to take on a greater perspective from an enterprise perspective.
Are there any areas they could improve?
Nothing comes to mind. The fact that we worked with DeSantis Breindel for more than a decade really says something about the value they bring to our company. Had anything significant needed improvement, we probably would have changed agencies along the way.