WANT Branding is in the business of creating happy clients. We are a nationally recognized, B2B corporate branding agency that creates high performance brands for ambitious companies. Over the past 22 years, we have honed our processes and deliverables to work with extraordinary efficiency and high quality. We are proud of our team who is among the most experienced in the business.
At our core is naming – that’s how we started the business, but today we are known for a keen focus on four things: Brand Strategy, Brand Naming, Brand Identity & Brand Research. We call it the brand fundamentals and our clients appreciate that we are not trying to be the ‘whatever you need marketing agency.’ With over 120 reviews from satisfied clients, our success is evident in technology, healthcare, financial services, hospitality, energy, entertainment, private equity and more.
We have committed ourselves to a simple cause: creating powerful, distinctive, and memorable brands that outflank the competition, delight customers, and achieve extraordinary business results. Our clients come in different shapes and sizes – from small start-ups to mid-sized businesses to established global brands. What unites the companies we work with is their ambition to succeed, their desire to never stand still, and their need for outstanding results.
If you’re a client that wants to partner with an experienced team of global branding experts capable of creating high-performance brands at restless speed, then the team at WANT Branding wants to hear from you. Let’s talk.
Min project size
$50,000+
Hourly rate
$300+ / hr
Employees
2 - 9
Locations
New York, NY
Year founded
Founded 1999
Languages
Timezones
3 Languages that we service
English
Spanish
Portuguese
10 Timezones that we service
UTC
Universal Coordinated Time (UTC)
CET
Central European Time (CET)
EET
Eastern European Time (EET)
PST
Pacific Standard Time (PST)
MST
Mountain Standard Time (MST)
CST
Central Standard Time (CST)
EST
Eastern Standard Time (EST)
PRT
Puerto Rico and US Virgin Islands Time (PRT)
CNT
Canada Newfoundland Time (CNT)
BET
Brazil Eastern Time (BET)
2 Locations
New York , NY
Miami , FL
No have been added yet...
Pricing Snapshot
Min. project size
$50,000+
Avg. hourly rate
$300+
/hr
Rating for cost
4.7
/5
What Clients Have Said
WANT Branding offers competitive pricing for branding projects, typically ranging from $10,000 to over $500,000 depending on project scope. Clients consistently praise their value for cost, timely delivery, and thorough processes, positioning them as a strong choice for branding needs.
WANT's team is described as proactive and communicative, maintaining effective communication throughout projects. They ensure clients are kept informed and involved in the process, which enhances the overall client experience and project success.
Strong Brand Strategy and Naming Expertise
WANT is highly regarded for its strategic approach to branding and naming. Clients appreciate their ability to deliver creative and strategic brand names and narratives that align with company goals. Their expertise in naming conventions and brand positioning is evident in multiple successful projects.
Collaborative and Client-Focused Approach
WANT is praised for its collaborative nature and focus on client satisfaction. They are responsive to feedback and adapt their strategies to meet client needs. This client-centric approach fosters strong partnerships and successful project outcomes.
Receptive to Feedback and Iterative Process
Clients value WANT’s openness to feedback and their willingness to iterate on ideas. This iterative process ensures that the final deliverables meet client expectations and are well-received by target audiences.
Potential for Improvement in Upfront Communication
Some clients noted that WANT could improve by providing more upfront communication about the naming process and setting clearer expectations regarding trademark challenges. This could help align client expectations and streamline the process.
High-Quality Creative Outputs
The quality of WANT’s creative outputs, including brand names, logos, and brand narratives, is frequently highlighted. Clients find their work to be professional, well-researched, and aligned with their brand’s vision, contributing to successful brand positioning and market differentiation.
Branding & Graphic Design for Vacation Retail Company
BrandingGraphic Design
Confidential
Apr. - Sep. 2024
5.0
Quality
4.5
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
"They were very strong in grounding the approach to the name in brand positioning strategy."
Apr 22, 2025
Former Chief Marketing & Experience Officer, Starboard Group
Lisa Kauffman
Retail
Miami, Florida
1,001-5,000 Employees
Online Review
Verified
WANT provided branding and graphic design services for a vacation retail company. The client expanded into land-based retail, and the team created a new brand name and foundational brand positioning.
WANT successfully launched the corporate brand architecture and finalized the retail brand name with the client. The team offered an impressive brand strategy. WANT was always on time, provided thoughtfully prepared content, and was flexible with the client's changing directions.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Former Chief Marketing & Experience Officer of Starboard Group
Describe what your company does in a single sentence.
Starboard Group is a leader in vacation retail.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire WANT to accomplish?
Create a new brand
Define new brand positioning
SOLUTION
How did you find WANT?
Referral
Why did you select WANT over others?
Referred to me
previous successful work
Describe the scope of work in detail. Please include a summary of key deliverables.
Starboard Group was expanding into land based retail. WANT was selected to create the land based reatil brand name and foundational retail brand positioning. Additionally, WANT's scope included building the corporate brand strategy architecture to support the core as well as the newly expanded business units of the company.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We launched the corporate brand architecture that WANT developed for us. We also finalized the retail brand name together and launched it as well. Finally, we updated our corporate social media accounts with the corporate name WANT ideated for us.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
WANT team was always on time, provided thoughtfully prepared content. They were also super flexible as our direction changed during the time of our engagement.
What was your primary form of communication with WANT?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
They were very strong in grounding the approach to the name in brand positioning strategy. They provided options and helped us navigate making the best choice. They were very savvy about gaining buy in from our Leadership team and did a great job facilitating discussion sessions.
Are there any areas for improvement or something WANT could have done differently?
I don't see anything they could have done differently.
RATINGS
5.0
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding & Naming for Mortgage Company
BrandingGraphic DesignLogo
Confidential
Feb. - Apr. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"We were very impressed with the team's level of strategic understanding and timely execution of deliverables."
Apr 21, 2025
CMO, Mortgage Company
Robert Kernweis
Financial services
Roanoke, Texas
1-10 Employees
Online Review
Verified
WANT provided branding services for a mortgage company. The team created a new brand identity, including a logo, brand guidelines, mission and vision statements, and a name for the company.
WANT successfully delivered the project, which was critical for the client's website development and market entry. WANT's team provided tremendous insight and guidelines throughout the project. They were always on or ahead of schedule and extremely responsive to the client's needs.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Chief Marketing Officer of a mortgage company
Describe what your company does in a single sentence.
A startup consumer-direct mortgage company that is revolutionizing the way you shop for a mortgage.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire WANT to accomplish?
Develop a memorable name to represent the new brand that can be trademarked.
Create brand definition elements, brand positioning, mission and vision statements.
Create logo design and visual identity system to activate the brand across mediums and channels.
SOLUTION
How did you find WANT?
Clutch Site
Why did you select WANT over others?
High ratings
Good value for cost
Companies expertise and track record of success.
How many teammates from WANT were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
ASSIGNMENT & TIMING Want Branding will create a new brand for this startup mortgage company in the following 4 phases of work: 1. Discovery – Conduct desk research, stakeholder interviews and brand audits to understand the business, customer context and market space. 2. Definition – Develop a unique & compelling brand definition, positioning, and mission/vision/values that determines who you are, what you stand for, and why you matter. 3. Naming – Generate unique and memorable name options which have undergone basic TM checks. 4. Identity & Activation – Create a new logo & prepare brand guidelines, visual identity system, tone of voice guidelines and social + PPT brand templates
Deliverables:
Summary presentation of discovery phase learning and four circles model.
Brand building blocks, brand positioning (3 options), brand positioning refinement, brand manifesto presentation, final Mission statement, and final Vision statement, final 4 – 8 Values.
First round naming presentation; Second round naming presentation; Summary report of legal findings and Executive leadership presentation.
Design brief of 5+ logo concepts, presentation with refined logo concepts, visual identity system draft (2 systems), visual identity system refined, website look & feel, final brand style guide, final brand activation templates, tone of voice guidelines and final digital design files.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Jonathan and his branding team provided tremndous insight and guidelines throughout the branding project. The branding guidelines and visual identity system will be critical for the development of the companies website and market entry.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The Want team always provided deliverables on or ahead of milestone deadlines. Communiation were consistently thorough and extremely responsive to our every need and then some.
What was your primary form of communication with WANT?
Virtual Meeting
What did you find most impressive or unique about this company?
The Want Branding team is unique in its depth of expertise and knowledge throughout its entire team - from senior leadership to managers and specialists. We were very impressed with the team's level of strategic understanding and timely execution of deliverables. We are extremely pleased with all deliverables and we would highly recommend the company to anyone looking for a strong branding partner. Fantastic job!
Are there any areas for improvement or something WANT could have done differently?
We were extremely pleased with the entire process and genuinely enjoyed working with the Want Branding team. I would highly recommend them to anyone looking for a branding partner and wouldn't hesitate to work with them again. Fantastic job!
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
"We were extremely pleased with the entire process and genuinely enjoyed working with the Want Branding team.
Branding for FinTech Company
Branding
$50,000 to $199,999
Nov. 2024 - Mar. 2025
5.0
Quality
4.5
Schedule
4.5
Cost
5.0
Willing to Refer
4.5
"WANT was an excellent partner to us in this project."
Apr 8, 2025
Marketing Communications Senior Director, Temenos
Evelina Amanatidou
Software
Switzerland
5,001-10,000 Employees
Online Review
Verified
WANT provided branding services for a fintech company. The team conducted interviews with partners and internal stakeholders, created a brand manifesto, and updated the client's messaging.
The client was happy with WANT's work. The team delivered on time, followed an established methodology, quickly grasped topics, and communicated primarily through virtual meetings. Their professionalism and presenting skills impressed the client, resulting in a positive engagement.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Marketing Communications Senior Director of Temenos
Describe what your company does in a single sentence.
Temenos is the global leader in banking technology
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire WANT to accomplish?
Brand refresh: mission, vision, tagline
Messaging per audience
Update Tone of Voice
SOLUTION
How did you find WANT?
Referral
Why did you select WANT over others?
Referred to me
How many teammates from WANT were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
WANT helped us with our brand refresh including
a solid discovery process to include interviews with clients, partners and internal stakeholders
updated mission/ vision/ tagline
brand manifesto
topline messages per audience
Updated Tone of Voice
Review sessions with our leadership /Executive Committee
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We embarked on a project to update our brand in line with our new corporate strategy.
WANT was an excellent partner to us in this project, which had particularly challenging timelines.
Bob and John were great in demostrating and following an established methodology to take us from a discovery phase where they interviewed customers, partners and senior internal stakeholders to helping us shape our updated mission, vision and new tagline.
WANT was great at presenting to our management and helping us achieve consensus. They were quick to grasp our industry's topics and terminology and come up with sharp, concise new messages.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
WANT delivered on time, great in turning things around at great speed and with very aggressive timelines.
What was your primary form of communication with WANT?
Virtual Meeting
What did you find most impressive or unique about this company?
Senior and professional, capable at presenting in front of senior stakeholders and helping achieve consensus and move thigns along fast.
Are there any areas for improvement or something WANT could have done differently?
Build out more their knowledge of their FS space. Equally the distance helped them produce messaging that was easily understood without jargon.
RATINGS
5.0
Quality
4.5
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
4.5
NPS
Branding Services for Technology Solutions Company
BrandingMarketing StrategyOther Marketing
Confidential
Jan. - Aug. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They were highly skilled and informed in their field."
Dec 16, 2024
Senior Program Manager, Trimble
Grainne Woods
GPS, Navigation & GIS
Denver, Colorado
10,001+ Employees
Online Review
Verified
WANT provided branding services for a technology solutions company. The team created a brand naming architecture and provided tools and guidelines for the client.
WANT completed a complex discovery process and delivered a comprehensive and clear naming architecture. The team was responsive, professional, and timely. They went above and beyond to meet the client's needs. They were knowledgeable and skilled in their field.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Senior Program Manager of Trimble
Describe what your company does in a single sentence.
Trimble provides technology solutions to improve work processes for professionals and field mobile workers.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire WANT to accomplish?
Build, strengthen and maintain the Trimble brand.
Ensure consistency and customer understanding.
SOLUTION
How did you find WANT?
Online Search
Referral
Why did you select WANT over others?
High ratings
Great culture fit
Good value for cost
Company values aligned
Impressive Quoting & Pitch
How many teammates from WANT were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Creation of an optimized brand naming architecture. Completion of comprehensive discovery, recommendations and application of brand naming architecture via tools and guidelines.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Highly complex discovery completed flawlessly. In depth understanding of our needs and application of their expertize led to final branding naming architecture that worked across wide range of solutions and needs. Comprehensive and clear guidelines and tools supplied to facilitate application of the naming architecture after project completion.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
On time, super responsive, extremely professional and went above and beyond at all times to meet our needs.
What was your primary form of communication with WANT?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Unique in that they were impressive in all areas from knowledge to professionalism of project management. They were highly skilled and informed in their field and their guidance through the complexities of the project was flawless. They made the complex, simple and the outputs completely met our needs.
Are there any areas for improvement or something WANT could have done differently?
We were happy on all fronts.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding for Nonpartisan Politics Journal
Branding
Confidential
Jan. - Dec. 2023
4.5
Quality
4.0
Schedule
5.0
Cost
5.0
Willing to Refer
4.0
"They took our perspective forward while injecting their expertise into the project."
Mar 22, 2024
VP Marketing & Communications, POLITICO
Freddie Martyn
Media
Arlington, Virginia
1,001-5,000 Employees
Online Review
Verified
A nonpartisan politics journal hired WANT to define their corporate brand. The team created a visual branding system, a guidelines document, and a brand narrative.
WANT successfully created a brand system and narrative that defined the client's business. The team was open to feedback and quick to catch up with delays. Moreover, they were outstandingly flexible and communicative; they took the client's perspective into account to deliver the best work possible.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the VP Marketing & Communications of POLITICO
Describe what your company does in a single sentence.
POLITICO connects and empowers professionals through nonpartisan journalism and actionable intelligence about global politics and policy.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire WANT to accomplish?
Global Design system
Employer Branding
Global Brand Narrative
SOLUTION
How did you find WANT?
Referral
Why did you select WANT over others?
Pricing fit our budget
Great culture fit
Good value for cost
How many teammates from WANT were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
PROJECT 1. CORPORATE BRAND DEFINITION that will create a common understanding of what the POLITICO brand stands for today and into the future through the lens of three components:
a bold, unique brand positioning idea (3-8 words in length) to clarify what POLITICO stands for and why it matters,
6-8 single word/adjective brand building blocks as a foundation for branding, and
a 600-words or less brand manifesto/narrative that will amplify the brand positioning and underscore POLITICO’s mission & vision.
PROJECT 2. VISUAL BRANDING SYSTEM that will create a shared design system: a common logo, colors, fonts and recommendations on how the brand should manifest consistently across six (6) representative brand touchpoints (1 x web homepage layout, 1 x Twitter landing page, 1 x newsletter, 1 x event promo piece, 1 x podcast playback ‘bar’, 1 x print publication cover). The final recommended Visual Branding System will be presented in a guidelines document along with final master artwork files for each brand touchpoint.
PROJECT 3. EMPLOYER BRAND that will clarify the organization’s promise and value proposition to existing employees/contractors, new employees and potential employees. The Employer Brand will be comprised of three main parts:
a bold, unique employer brand positioning idea (to clarify what the organization stands for)
6-8 multi-word core principles as a foundation for the Employer Brand, and
a 600-words or less brand manifesto/narrative that will amplify the Employer Brand positioning and underscore why POLITICO is a great place to work.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We reached our goal on time of defining our brand system, brand narrative, and employer branding for our global business.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Want was constantly amenable to our comments and feedback; they took our perspective forward while injecting their expertise into the project. Ollie was an impressive partner throughout. Bob is true wordsmith, and Jonathan's ability to reframe and phrase context is second to none. There were a couple of delays, but Want quickly reprioritised and caught up and we ended the project on time.
What was your primary form of communication with WANT?
Virtual Meeting
What did you find most impressive or unique about this company?
Want were very flexible to our needs. We're all communicators, and they embraced working with us in a very flexible way, taking our perspectives into account and threading them into their work.
Are there any areas for improvement or something WANT could have done differently?
Want could have been a little more assertive. We felt at times that we were driving the project more than them, they required to be somewhat remotivated at time. I put that down to us as much as to them.
RATINGS
4.5
Quality
4.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
4.0
NPS
Naming Services for Consulting Services Co
Branding
Confidential
Dec. 2023 - Jan. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The team turnaround times were quick enough that I was able to present as a company to my first client."
Feb 6, 2024
Managing Member, Arquest Partners, LLC
Anonymous
Business services
Miami, Florida
1-10 Employees
Phone Interview
Verified
A consulting services company hired WANT for naming services. Based on the client's goals, the team helped the client develop a brand name, including ideas, concepts, and trademark search processes.
WANT's professional and high-quality work helped the client get their first customers. WANT's team was punctual, stayed on budget, and communicated well through phone calls, Microsoft Teams, and email. The client praised the team's personal attention, professionalism, and efficiency.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m a managing partner at Arquest Partners, LLC, a consulting services company.
OPPORTUNITY / CHALLENGE
What challenges were you trying to address with WANT?
We needed help with naming a company.
SOLUTION
What was the scope of their involvement?
WANT provided naming services for us. The team helped us figure out what we were trying to accomplish as a company and reflect it through our name. We had initial phone calls and Microsoft Teams meetings to review our goals, and based on that, they came up with ideas, concepts, trademark searches, and a final naming presentation.
What was the team composition?
We mainly worked with two members of WANT’s team, including Jonathan (Owner).
How did you come to work with WANT?
I had worked with them on a previous naming project.
What is the status of this engagement?
We worked together from December 2023–January 2024.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
WANT’s work was of the highest quality and met my expectations. In addition, we needed branding and identity to engage with customers right away, and the team turnaround times were quick enough that I was able to present as a company to my first client. Consequently, thanks to their efficient and professional naming work, I credited WANT for my first customer.
How did WANT perform from a project management standpoint?
WANT delivered on time, stayed within budget, and was communicative throughout the process. Regarding tools, we used phone calls, Microsoft Teams, and email.
Are there any employees from the service provider's team that you would like to give a shout-out to in this review?
I want to thank Jonathan for his personal attention and high quality throughout the project.
What did you find most impressive about them?
WANT’s biggest strengths were their professionalism and efficiency in quickly delivering a brand effective enough to attract new customers for us, which was exactly what we needed.
Are there any areas they could improve?
I didn’t think there was anything they could improve on.
Do you have any advice for potential customers?
The best thing you can do is tell your story in a conversational manner rather than just presenting PowerPoints or company documents. Having a conversation about your company’s spirit can be your best tool to let them understand your soul and intention and ultimately achieve your goals with the right branding, positioning, and naming for you.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Strategic Branding & Messaging for Digital Solutions Company
Branding
$50,000 to $199,999
Aug. - Dec. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They pushed us in all the right ways to ensure that the project was delivered on time and budget."
Jan 3, 2024
EVP Marketing, Olo
Shad Foos
Software
New York City, New York
501-1,000 Employees
Online Review
Verified
A digital solutions provider hired WANT to deliver strategic planning architecture and serve as an extension of their marketing and communications team. The team also did branding and messaging-related tasks.
Thanks to WANT, the client achieved internal alignment with their executive leadership and received positive feedback from other key stakeholders. They also successfully launched a brand narrative video. The team’s services were top-notch, and their members were truly proactive and responsive.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the EVP Marketing of Olo
Describe what your company does in a single sentence.
Olo is a SaaS provider delivering digital solutions that enable Hospitality at Scale for enterprise restaurant brands.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire WANT to accomplish?
Strategic positioning (business and brand)
Brand Promise articulation
Strategic message development
SOLUTION
How did you find WANT?
Online Search
Why did you select WANT over others?
High ratings
Pricing fit our budget
Great culture fit
Good value for cost
How many teammates from WANT were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The team at Want functioned as a very smart extension of Olo's Marketing and Communications teams, delivering strategic planning architecture, company mission evolution, brand promise articulation, brand narrative language, and stakeholder-specific promise (reason to believe) language.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Internal alignment from the Founder/CEO and executive leadership team as well as a positive response from cross-function employee teams. We've launched a brand narrative video (delivered by our Founder/CEO) to internal and external stakeholders. We're currently updating our design language system, brand assets, and coaching teams to use the new positioning as a spark and filter for new ideas from product innovation to communications, etc.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Want is extremely proactive and responsive. I've never worked with an external agency that was so on top of it. They pushed us in all the right ways to ensure that the project was delivered on time and budget.
What was your primary form of communication with WANT?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
It was such exceptional output from such a small team. It's common to get the best work from large agencies, and the fastest work from small shops. Want delivered both, second to none.
Are there any areas for improvement or something WANT could have done differently?
No complaints.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Rebranding Services for Window Manufacturing Company
Branding
$200,000 to $999,999
Jan. - Sep. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their agility and creative prowess made them stand out."
Oct 2, 2023
Head of Marketing, ES
Oscar Gutierrez
Manufacturing
Miami, Florida
5,001-10,000 Employees
Online Review
Verified
To enrich their brand, a window manufacturer hired WANT for rebranding support. The team helped the client refine their brand identity, create a new logo, and develop a more detailed brand and style guide.
WANT's rebranding efforts helped the client enhance their image and become a recognized leader in their industry. The team ensured a seamless process through prompt customer support, regular communication, and efficient execution. Moreover, their branding expertise and creativity were commendable.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Head of Marketing of ES
Describe what your company does in a single sentence.
For more than 40 years, ES has been a leading force in the design and manufacture of windows, facades, and architectural systems that incorporate aluminum and glass for the residential and commercial construction industries.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire WANT to accomplish?
Rebranding
Rebranding Action Plan
Rebranding Strategy
SOLUTION
How did you find WANT?
Referral
Why did you select WANT over others?
High ratings
Referred to me
Company values aligned
How many teammates from WANT were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The process initiated with WANT Branding undertaking comprehensive interviews with our stakeholders and clients. These sessions revealed that our brand had surpassed its original 'Windows' descriptor. Acting on this insight, WANT proposed a transition from "ES Windows" to the more encompassing "ES". This transition was beautifully mirrored in a modern, sleek logo that embraced the brand's extended capabilities.
To enrich the brand further, a detailed brand and style guide was developed. Alongside this, WANT was responsible for a variety of activation pieces, including a corporate video celebrating ES's legacy, a commercial, billboards, magazine ads, and corporate brochures.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The rebranding helmed by WANT Branding has truly transformed ES's brand identity. We successfully transitioned from a window-centric image to a recognized leader in glass and architectural solutions. This renewed brand has garnered appreciation from both our longstanding clients and potential customers, solidifying our commitment to unparalleled architectural innovations.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The collaboration with WANT Branding was seamless. Complemented by structured updates and prompt responses, regular communication made the rebranding journey efficient and productive.
What was your primary form of communication with WANT?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
WANT Branding's deep-rooted understanding of brand narratives and exceptional ability to tailor their approach to our unique needs was remarkable. Their agility and creative prowess made them stand out. They have a knack for capturing the essence of a brand and amplifying it most authentically.
Are there any areas for improvement or something WANT could have done differently?
Our experience with WANT was immensely positive, and it's hard to pinpoint any areas that needed improvement. They were attentive and responsive, and their insights were invaluable. Their commitment to understanding our legacy and future aspirations made this partnership a rewarding experience.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
"They are an exceptional agency in every aspect.
Branding, Consulting & Video Production for Staffing Company
BrandingVideo Production
Confidential
July 2022 - Apr. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"WANT did amazing work for us, so we’ll continue to use them in the future."
May 22, 2023
Chief Workforce Solutions Officer, Prolink
Kris Cannon
Human Resources
Milford, Ohio
1,001-5,000 Employees
Phone Interview
Verified
WANT provided rebranding, business consulting services, and video production services for a staffing company. They created a new brand infrastructure and logo and came up with a new name for a future project.
WANT's work attracted new clients and candidates. The new brand encapsulated the client's business well, and the video received a positive internal response. The team’s dedicated approach, constant availability, and proactive communication contributed to a successful partnership.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I'm the chief workforce solutions officer at Prolink, a leading workforce and staffing provider. We deliver top talent and solutions across various industries.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with WANT?
We needed their team’s branding expertise.
SOLUTION
What was the scope of their involvement?
We hired WANT to do a comprehensive rebrand of our company. They conducted 25 in-depth interviews with Prolink team members, clients, and talent to understand our business and the issues we wanted to address. After that, they created a positioning idea and a narrative for Prolink to streamline our brand architecture. They designed a new brand architecture, design, color scheme, and logo, as well as a new name and brand for a future project we’re working on.
They worked on our company strategy and positioning for future growth.
They also helped us create a corporate video.
What is the team composition?
We worked with Jonathan (Founder/CEO), Robert (Partner), Olee (Project Director), and Cheina (Creative). There were others that helped out, but I primarily interacted with these four.
What is the status of this engagement?
We first met with WANT on July 5, 2022. The rebrand project ended in January 2023, and our last project with them ended in April 2023.
How did you come to work with WANT?
We put out an RFP and evaluated multiple agencies. Our VP of Marketing brought WANT into that process. Once we read their reviews and met with them, we knew they were the right company. All of the references we talked to mentioned WANT’s outstanding work.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We’re a results-driven organization, and the relaunch of our brand that WANT helped with generated new business and brought in new candidates. The new brand resonated with internal and external target audiences; it reflected our company’s roots and emphasizes how much we’d grown.
The corporate video was amazing. We used it in a number of company meetings, including our yearly company kickoff. WANT did amazing work for us, so we’ll continue to use them in the future.
How did WANT perform from a project management standpoint?
WANT kept the project within budget, which was important to us. They were very easy to work with; the workflow between their team and our team was seamless.
They did a great job keeping us updated. We’d had projects with other agencies in the past, during which I wasn’t sure where we were. However, WANT was readily available and always kept us informed about the budget and progress. Anytime we had questions, they were more than willing to jump on a video call with us. We communicated via Zoom and email, and they came on-site twice throughout the project.
What did you find most impressive about them?
WANT’s creativity and attention to detail were why we chose them. We were impressed with their willingness to travel to meet with us on Fourth of July weekend and give up their holiday fee. When we selected them, they’d already started to understand our market and clients.
The team had fresh ideas and understood branding. I’d recommend WANT to any company looking to revitalize and rejuvenate their brand.
Are there any areas they could improve?
No, they did a really nice job.
Do you have any advice for future clients of theirs?
If you follow the roadmap that WANT lays out, they’ll help you create a world-class brand. WANT’s in-depth interviews are important. Jonathan understands how to take you through the process.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding & Corporate Video Production for Staffing Provider
Branding
Confidential
July 2022 - Mar. 2023
4.5
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
"It was a very successful and fruitful partnership, and we'll continue to work together."
Apr 14, 2023
VP of Marketing, Prolink
Gina Bucalo
Human Resources
Cincinnati, Ohio
1,001-5,000 Employees
Online Review
Verified
A staffing provider hired WANT for a comprehensive rebrand of their company. The team also created a corporate video to debut the client's corporate retreat and created a brand name for a future project.
WANT streamlined the client's brand architecture thoughtfully and created a new brand identity that reflected the client's roots and how far they had come. The team was consistently responsive, made the process seamless, and exercised patience. Their professionalism and creativity stood out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the VP of Marketing of Prolink
Describe what your company does in a single sentence.
Prolink is a leading workforce solutions and staffing provider delivering top talent and solutions to various industries.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire WANT to accomplish?
We hired WANT Branding for a comprehensive rebrand, to create a corporate video and develop a new name and brand for a future project.
SOLUTION
How did you find WANT?
Referral
Why did you select WANT over others?
High ratings
Great culture fit
Company values aligned
Staffing org experience
What was the size of WANT’s team?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Prolink hired WANT Branding for a comprehensive rebrand of Prolink, in addition to creating a corporate video and developing a new name and brand for a future project.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Quality, timeliness, creativity, and a solution that evolved the brand but kept hints of it's equity and roots in tact.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The project began with the WANT team conducting more than 25 in-depth interviews with key members of the Prolink team, our clients, and external talent to understand our business and the issues we needed to address within the brand. After this, WANT worked with us to create a positioning idea and narrative for Prolink, while helping us streamline our brand architecture in a thoughtful and strategic way.
The WANT team then created a new brand identity for the company that not only reflected our company’s roots but also showed how far we had come as leaders in the industry. To cap off the project, WANT created a corporate video for the company, which debuted at our corporate retreat to great acclaim. They were always responsive, made the process simple to follow, and exercised patience when we needed more time.
What was your primary form of communication with WANT?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
What I found most impressive about WANT Branding was their ability to understand our brand and translate it into a visual identity that captured its essence. Their team was professional, creative, and truly understood our needs and objectives. We felt like they were genuine partners during every step of the project.
Are there any areas for improvement or something WANT could have done differently?
Nothing - it was a pleasure to work with the team. We thought it was a very successful and fruitful partnership, and we'll continue to work together for other branding projects.
RATINGS
4.5
Quality
5.0
Service & Deliverables
"Well thought out, attention to detail, quality writing and design"
Schedule
5.0
On time / deadlines
"Always on time and flexible with our schedule as well"
Cost
4.0
Value / within estimates
"Premium value"
Willing to Refer
5.0
NPS
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