Branding Services for Venture Studio
- Branding
- $50,000 to $199,999
- Nov. 2021 - Feb. 2022
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"I can't say enough good things about WANT Branding — they were fantastic, and I'm so glad we found them."
- Other Industry
- Manhattan, New York
- 11-50 Employees
- Phone Interview
- Verified
A venture studio hired WANT Branding for branding services. They helped select a name for one of the client’s initiatives, presented visual concepts, and created a brand manifesto with mission and vision.
The client was delighted with WANT Branding’s work and their customer-centric approach. Flexible and responsive, the team worked efficiently and collaborated well through Google Docs. Their creativity and adaptability contributed to them becoming the client’s go-to branding partner.
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
BACKGROUND
Introduce your business and what you do there.
I’m a partner at a venture studio that ideates, builds, and scales early-stage startups from the ground up.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with WANT Branding?
We were working on an innovative joint health center in partnership with a major health system, and we needed to form our brand manifesto related to mission, vision, and values. We also needed to name the initiative and develop a brand package.
SOLUTION
What was the scope of their involvement?
WANT Branding began with a series of interviews. We had nine interviews with executives from our entity and our healthcare partner to understand what the initiative was doing, why we formed it, what we were seeking to achieve, and what we wanted in a brand package. The interviews also helped them determine the purpose of the project and our business goals.
From there, they came to us with a series of interim deliverables, including a brand manifesto. They went through their understanding of our initiative end-to-end, our motivation, mission and vision, values, and why our two organizations came together. The WANT Branding team also outlined where we’d be able to go in the following months and years. We then iterated on that manifesto together.
The team presented the iterations and some initial name candidates in a series of phone calls. We would give them feedback, and they made adjustments based on our comments. Once we selected the name, we progressed further with revisions of the manifesto, and the team presented concepts of the brand elements.
WANT Branding showed us how we could bring the brand to life through a series of modalities. They presented visuals of how the name would look on business cards, a website, folders, a television screen, and any number of places. We decided on which brand package we wanted to go with from the different options.
What is the team composition?
We worked with four different team members, though I’m sure many people were working in the background. Jonathan (Founder) was the project leader. His number two was a director who was his right hand on all initiatives. He had two analysts involved in the delivery process, such as putting presentations together and more execution work versus high-level strategy.
How did you come to work with WANT Branding?
We found them on Clutch, and their reviews were amazing. We were trying to find a firm that could deliver the quality that we would get from one of the major design firms while also getting a more personal touch and a more competitive price, given that we were building an early-stage company.
Although we’re not a Fortune 500 company looking to rebrand and spend seven figures, we were hoping to replicate the level of service and creativity offered by large firms. So, we looked for a boutique agency that could give us the best of both worlds and interviewed a significant number of firms.
Ultimately, we were incredibly impressed with the WANT Branding team, their level of personal attention, and the fact that Jonathan would be personally overseeing our project. They were also reasonable on the price and understood that we would become a major customer over time.
How much have you invested with them?
The project cost $100,000.
What is the status of this engagement?
The project lasted from November 2021–February 2022.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We were delighted with the outcome of WANT Branding’s work. The challenge was taking something very abstract and making it real to try and demonstrate our initiative’s goals, and WANT Branding was extremely good at teasing out what everyone was hoping to get out of the process. The team was also very responsive to our feedback. We’re planning a major media campaign around the launch of this venture. Although it’s early days for us, we believe that the branding package will be extraordinarily powerful in preparation for a period of visibility and attention.
Jonathan exercised extraordinary care and oversight on the project. We really felt like he gave us undivided attention; he was on every call, always available, and very responsive via email. He was also customer-centric and customer-first, which was extraordinary. We had a fantastic experience with every team member we dealt with; we loved working with them.
It’s rare to come across a vendor that is more than just a one-off agreement. WANT Branding has become a partner we would go to for every single project within a certain scope of services. We’ll be working together for many years to come. We’ve just completed our first project with them, and we’re already working on four more for different initiatives. We’ve become a major customer quite quickly, so the relationship has turned into exactly what both sides were hoping for. I can’t say enough good things about WANT Branding — they were fantastic, and I’m so glad we found them.
How did WANT Branding perform from a project management standpoint?
We were delighted with their project management skills. They were extremely responsive and always willing to schedule calls on short notice and to move as fast as we wanted them to.
The team understood when it took us a little bit more time to sign off on things on our side, given the number of stakeholders involved in our joint venture. They never pressured us and were always on time on their part.
Our team wasn’t interested in using sophisticated software, and WANT Branding was very good at meeting us where we were. They understood we loved getting a fully-formed PowerPoint presentation, having them walk us through it, and delivering feedback verbally.
If there was any writing, they put it into a Google Doc so that we could directly make edits or provide comments. What we found most impressive was their end-to-end service; they did 95% of the project management work for us, which was exactly what we were looking for.
What did you find most impressive about them?
I was impressed by WANT Branding's willingness to go above and beyond and provide exactly what we were looking for. I felt that customer satisfaction was very much in their DNA; it was what drove them and made them excited to get up every day.
I also appreciated their creativity and willingness to think harder when we were hoping for other options or wanted to change direction slightly. They were responsive, nimble, and willing to go where we pointed to deliver an outcome that everyone was really proud and excited about.
Are there any areas they could improve?
No, there wasn’t anything they needed to improve, and I would always give critical feedback if I had any. WANT Branding was terrific.
Do you have any advice for potential customers?
For anyone going into a branding project, it’s useful to understand who’ll be involved, how much time they have available, and the level of feedback you need to provide. WANT Branding makes it really easy for you; they clearly define the project beforehand, everyone’s requirements, and the timeline. They did well in understanding those elements upfront so that everybody could plan ahead.
I would also advise going into the project with eyes wide open regarding what is needed from each stakeholder, the types of approvals required, and how much input different people want to have at each stage. This will make all stakeholders involved happy and excited. Executives with very busy schedules are often involved in this kind of project, making it challenging to coordinate. WANT Branding is excellent at scheduling calls in advance; they’re very flexible with timelines and willing to move things around if needed.
RATINGS
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Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
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Willing to Refer
5.0NPS