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#1 Most Recommended Branding Agency on Clutch

WANT Branding is in the business of creating happy clients. We are a nationally recognized, B2B corporate branding agency that creates high performance brands for ambitious companies. Over the past 22 years, we have honed our processes and deliverables to work with extraordinary efficiency and high quality. We are proud of our team who is among the most experienced in the business.

  • Min project size
    $50,000+
  • Hourly rate
    $300+ / hr
  • Employees
    2 - 9
  • Locations
    New York, NY
  • Year founded
    Founded 1999
  • Languages
  • Timezones

3 Languages that we service

  • English
  • Spanish
  • Portuguese

10 Timezones that we service

UTC
Universal Coordinated Time (UTC)
CET
Central European Time (CET)
EET
Eastern European Time (EET)
PST
Pacific Standard Time (PST)
MST
Mountain Standard Time (MST)
CST
Central Standard Time (CST)
EST
Eastern Standard Time (EST)
PRT
Puerto Rico and US Virgin Islands Time (PRT)
CNT
Canada Newfoundland Time (CNT)
BET
Brazil Eastern Time (BET)

2 Locations

  • New York , NY
  • Miami , FL

No have been added yet...

    Pricing Snapshot

    Min. project size $50,000+
    Avg. hourly rate $300+ /hr
    Rating for cost 4.7 /5

    What Clients Have Said

    WANT Branding offers competitive pricing for branding projects, typically ranging from $10,000 to over $500,000 depending on project scope. Clients consistently praise their value for cost, timely delivery, and thorough processes, positioning them as a strong choice for branding needs.

    This summary is based on verified Clutch reviews.

    Most Common Project Size

    < $49,999 based on 119 reviews
    < $49,999 $50,000 - $199,999 $200,000 - $999,999 > $1,000,000
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    WANT Review Insights

    Overall Review Rating

    4.9
    • Quality 4.9
    • Schedule 4.9
    • Cost 4.7
    • Willing to Refer 4.9

    Top Mentions

    Review Highlights

    • Potential for Improvement in Upfront Communication

      Some clients noted that WANT could improve by providing more upfront communication about the naming process and setting clearer expectations regarding trademark challenges. This could help align client expectations and streamline the process.

    • Strong Brand Strategy and Naming Expertise

      WANT is highly regarded for its strategic approach to branding and naming. Clients appreciate their ability to deliver creative and strategic brand names and narratives that align with company goals. Their expertise in naming conventions and brand positioning is evident in multiple successful projects.

    • Expertise Across Diverse Industries

      WANT has demonstrated expertise across various industries, including technology, healthcare, finance, and consumer goods. This versatility allows them to tailor their branding strategies to the specific needs and challenges of different sectors.

    • Collaborative and Client-Focused Approach

      WANT is praised for its collaborative nature and focus on client satisfaction. They are responsive to feedback and adapt their strategies to meet client needs. This client-centric approach fosters strong partnerships and successful project outcomes.

    • Comprehensive Understanding of Branding

      WANT demonstrates a comprehensive understanding of branding, from strategy and positioning to naming and design. Their ability to integrate these elements into cohesive brand identities is a key strength noted by clients.

    • Adaptive and Flexible Engagements

      WANT is praised for its flexibility and adaptability in engagements, adjusting to client needs and timelines. This adaptability is crucial for accommodating changes and ensuring project success.

    WANT Reviews

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    Research & Brand Strategy for International Spirits Company

    • Branding
    • $50,000 to $199,999
    • Dec. 2011 - Aug. 2012
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "WANT Branding went above and beyond the scope sometimes."

    Former Brand Director, International Spirits Company
    Anonymous
    • Consumer Products
    • New York City, New York
    • 1,001-5,000 Employees
    • Phone Interview 
    • Verified

    WANT Branding conducted extensive customer research to gain insights into consumer behaviors and perceptions. They then created a video with their findings and assisted with brand growth strategy.

    Branding & Naming for Healthcare Co

    • Branding
    • $200,000 to $999,999
    • Jan. 2008 - Jan. 2011
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    5.0

    “Know that you can lean on WANT Branding to help guide you.”

    Former VP of Corporate Marketing, Quest Diagnostics
    Kathy Bachmann
    • Healthcare
    • New York City, New York
    • 10,001+ Employees
    • Phone Interview 
    • Verified

    Over the years, WANT Branding has handled various naming projects for a healthcare company. They helped manage the whole brand architecture as the company’s product portfolio grew through brand acquisitions.

    Branding for Partnership Development Firm

    • Branding
    • $50,000 to $199,999
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They understood our business well and gave us a platform to continue to grow."

    Partner, Access Partners
    Drew Sheinman
    • Advertising & marketing
    • New York City, New York
    • 1-10 Employees
    • Phone Interview 
    • Verified

    WANT Branding served as the branding partner to a partnership development company. They focused on developing a clear brand identity for both the client and one of the firms that the client was consulting.

    Branding & Renaming for Financial Services Company

    • Branding
    • $10,000 to $49,999
    • Sep. - Nov. 2020
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "The WANT team was incredibly crisp and effective at all aspects of project management."

    Founder, FirstRoot, Inc.
    Luke Hohmann
    • Financial services
    • Sunnyvale, California
    • 1-10 Employees
    • Online Review 
    • Verified

    A financial services company wanted to change their old name because it sounded too close to the name of a German opiate and didn't resonate with the global market. They hired WANT Branding to craft a new name.

    Branding & Naming Strategy for Cable Company

    • Branding
    • $200,000 to $999,999
    • Feb. 2011 - Nov. 2012
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “They thought strategically and came up with interesting names that were right on target.”

    Former Director of Brand Marketing, Time Warner Cable
    Barbara Cirella
    • Telecommunications
    • Stamford, Connecticut
    • 10,001+ Employees
    • Phone Interview 
    • Verified

    WANT Branding helped a cable company align their branding strategy by eliminating outdated brand names and naming new products. Now they’re the branding and naming agency on record.  

    Branding for Food Production Company

    • Branding
    • Confidential
    • May 2019 - Sep. 2020
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.5
    Willing to Refer
    5.0

    "We’re a small company, but we were treated like every aspect of our project was as important as a much larger company.”

    Dir. of Customer Engagement & Insights, Summit Hill Foods
    Elisa Gumbel
    • Food & Beverages
    • Rome, Georgia
    • 501-1,000 Employees
    • Phone Interview 
    • Verified

    WANT Branding interviewed employees, shareholders, and leaders of a growing food production company in order to create a new name and language that accurately reflected their culture.

    Brand Identity & Logo Design for Trade Association

    • Branding Public Relations
    • Confidential
    • Aug. - Dec. 2019
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "We appreciated their ability to work with us and make us see the bigger picture."

    Research Lead, Trade Association
    Anonymous
    • Energy & natural resources
    • Washington, District of Columbia
    • 201-500 Employees
    • Phone Interview 
    • Verified

    After going through a discovery phase, WANT Branding talked to the business' stakeholders. They then delivered a brand story and brand guidelines to direct the logo design and identity creation processes.

    Naming Services for Tech Services Firm's Learning Program

    • Branding Public Relations
    • $10,000 to $49,999
    • May - Aug. 2020
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “They’ve obviously worked with very large, reputable organizations and created quite well-known brands.”

    Diversity & Inclusion Marketing Lead, Tech Services Firm
    Anonymous
    • IT Services
    • Austin, Texas
    • 10,001+ Employees
    • Phone Interview 
    • Verified

    WANT Branding provided naming services to a technology service company seeking to rebrand a learning program. After taking the time to learn about the program, they led three iterations of names.

    Expansive Rebrand for Traffic Safety Retail Products Company

    • Branding Market Research
    • $50,000 to $199,999
    • June - Aug. 2020
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "WANT Branding blew us away."

    Founder, Traffic Safety Store
    Will Snook
    • Retail
    • West Chester, Pennsylvania
    • 51-200 Employees
    • Phone Interview 
    • Verified

    WANT Branding drew up a proposal and helped the business come up with a new brand. Their work involved creating a new name, logo, brand identity, and a go-to-market strategy. They also delivered a style guide.

    Rebranding for Traffic Safety Products E-Commerce Firm

    • Branding
    • $50,000 to $199,999
    • May - July 2020
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "There wasn’t the ‘bait and switch’ you often see where the project is handed to a junior level team after kickoff."

    Chief Operating Officer, Traffic Safety Store
    Brian Westrick
    • Retail
    • West Chester, Pennsylvania
    • 11-50 Employees
    • Online Review 
    • Verified

    WANT Branding was hired to do the brand strategy, brand naming, and brand identity of an e-commerce company. The team conducted interviews and in-depth research to understand the essence of the client's brand.

    Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

    Learn More
    Verified Client Reviews
    135
    Overall Review Rating
    4.9
    Source
    Clutch
    Last Updated
    April 22, 2025

    Business Entity

    Business Entity Name WANT, LLC
    Source New York Department of State
    Jurisdiction of Formation New York
    Date of Formation February 7, 2003
    Status Active
    Last Updated March 11, 2022
    ID 2867169

    Credit Report Results

    International Credit Risk Assessment Low Risk
    Source Creditsafe
    Last Updated January 1, 2022
    Learn More About The Clutch Verification Process

    Locations (2)

    2 - 9

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