WANT Branding is in the business of creating happy clients. We are a nationally recognized, B2B corporate branding agency that creates high performance brands for ambitious companies. Over the past 22 years, we have honed our processes and deliverables to work with extraordinary efficiency and high quality. We are proud of our team who is among the most experienced in the business.
At our core is naming – that’s how we started the business, but today we are known for a keen focus on four things: Brand Strategy, Brand Naming, Brand Identity & Brand Research. We call it the brand fundamentals and our clients appreciate that we are not trying to be the ‘whatever you need marketing agency.’ With over 120 reviews from satisfied clients, our success is evident in technology, healthcare, financial services, hospitality, energy, entertainment, private equity and more.
We have committed ourselves to a simple cause: creating powerful, distinctive, and memorable brands that outflank the competition, delight customers, and achieve extraordinary business results. Our clients come in different shapes and sizes – from small start-ups to mid-sized businesses to established global brands. What unites the companies we work with is their ambition to succeed, their desire to never stand still, and their need for outstanding results.
If you’re a client that wants to partner with an experienced team of global branding experts capable of creating high-performance brands at restless speed, then the team at WANT Branding wants to hear from you. Let’s talk.
Min project size
$50,000+
Hourly rate
$300+ / hr
Employees
2 - 9
Locations
New York, NY
Year founded
Founded 1999
Languages
Timezones
3 Languages that we service
English
Spanish
Portuguese
10 Timezones that we service
UTC
Universal Coordinated Time (UTC)
CET
Central European Time (CET)
EET
Eastern European Time (EET)
PST
Pacific Standard Time (PST)
MST
Mountain Standard Time (MST)
CST
Central Standard Time (CST)
EST
Eastern Standard Time (EST)
PRT
Puerto Rico and US Virgin Islands Time (PRT)
CNT
Canada Newfoundland Time (CNT)
BET
Brazil Eastern Time (BET)
2 Locations
New York , NY
Miami , FL
No have been added yet...
Pricing Snapshot
Min. project size
$50,000+
Avg. hourly rate
$300+
/hr
Rating for cost
4.7
/5
What Clients Have Said
WANT Branding offers competitive pricing for branding projects, typically ranging from $10,000 to over $500,000 depending on project scope. Clients consistently praise their value for cost, timely delivery, and thorough processes, positioning them as a strong choice for branding needs.
Potential for Improvement in Upfront Communication
Some clients noted that WANT could improve by providing more upfront communication about the naming process and setting clearer expectations regarding trademark challenges. This could help align client expectations and streamline the process.
Proactive and Communicative Team
WANT's team is described as proactive and communicative, maintaining effective communication throughout projects. They ensure clients are kept informed and involved in the process, which enhances the overall client experience and project success.
Comprehensive Understanding of Branding
WANT demonstrates a comprehensive understanding of branding, from strategy and positioning to naming and design. Their ability to integrate these elements into cohesive brand identities is a key strength noted by clients.
Adaptive and Flexible Engagements
WANT is praised for its flexibility and adaptability in engagements, adjusting to client needs and timelines. This adaptability is crucial for accommodating changes and ensuring project success.
Collaborative and Client-Focused Approach
WANT is praised for its collaborative nature and focus on client satisfaction. They are responsive to feedback and adapt their strategies to meet client needs. This client-centric approach fosters strong partnerships and successful project outcomes.
Strong Brand Strategy and Naming Expertise
WANT is highly regarded for its strategic approach to branding and naming. Clients appreciate their ability to deliver creative and strategic brand names and narratives that align with company goals. Their expertise in naming conventions and brand positioning is evident in multiple successful projects.
"They did everything proactively and at a high standard."
Jun 8, 2020
COO, Algobate AG
Anonymous
Pharmaceuticals
Basel, Switzerland
1-10 Employees
Phone Interview
Verified
WANT Branding helped a specialty pharmaceutical company to come up with a global brand name for its late-stage assets. The team went through debriefing, surveying, and naming stages.
Thanks to their thorough debriefing process and strong listening skills, WANT Branding delivered three names, one of which was selected as the global brand name. The team’s professionalism and flexibility were valuable assets, and their customer-oriented approach set them apart from other vendors.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the COO of Algobate AG, a specialty pharmaceutical startup. We are in late-stage development projects, creating new pharmaceutical products.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with WANT Branding?
We have several late-stage assets, and in preparing a global launch, you need a brand name, which we didn’t have.
We had one that wasn’t acceptable for all markets so we needed to start from scratch and develop a global brand name for our late-stage assets. Our industry is very highly-regulated, which makes choosing a brand name very difficult.
SOLUTION
What was the scope of their involvement?
WANT Branding listened carefully to our brief to understand the competitive field of the product to make sure that we didn’t come close to names that already existed. We then gave them the look and feel we wanted for the brand.
The team came back to us with a debrief of how they understood our needs and we verified whether or not they were on the right track. They proposed to do a survey of the market in stage one, and a naming session in stage two.
What is the team composition?
We worked with Jonathan (Founder & CEO), and we were in regular contact with three other teammates. At other sessions, we worked with different lawyers and creative teammates.
How did you come to work with WANT Branding?
After doing a screening, we found that WANT Branding was the company that ticked all of the boxes, especially because they responded to us quickly.
How much have you invested with them?
In total, we spent about $70,000.
What is the status of this engagement?
We worked together from September–December 2019.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
WANT Branding was careful in the debriefing process and diligent in mapping out the work scheme. They also got us in agreement with everything very quickly. We were always happy with their qualitative and quantitative inputs.
At the end of the day, we were pleased with the final result, which was a shortlist of three top names, one of which we chose for the global brand. Additionally, the name we chose was legally- and linguistically-cleared.
How did WANT Branding perform from a project management standpoint?
The team delivered according to the timelines and listened to us. They did everything proactively and at a high standard. WANT Branding also asked us frequently if they were producing exactly what we wanted.
They were professional, agile, and client-oriented. The team delivered punctually, and the project was correctly-budgeted and correctly-executed. They used a project management tool that they shared with us.
Through the tool, we were able to see charts, deliverables, and multi-functional engagements. This made it easy for us to track where they were as well as their next steps. It was all easy to follow.
What did you find most impressive about them?
I’ve worked with other branding agencies in previous roles, and my experience with them is that they usually offer you an over-decorated Christmas tree. They try to sell you more than you need. They also tend to be arrogant and don’t like to hear what the client wants.
WANT Branding is much more humble and client-oriented. They don’t oversell or over-promise, which makes them stand out from their competition. That’s why I will continue to use them.
Are there any areas they could improve?
Nothing jumps to mind right away because they scored very high on almost all of the inputs we asked for. If anything, they could have had a system that tracked all of the touchpoints with the clients, be it a call, a text, an email, or a videoconference.
It would’ve been great to see the overall touchpoints and to see if they were all consistent. I wanted to see the alignment of touchpoints between the agency and the client. I’m sure they have a log of clients, but we didn’t have access to it.
Do you have any advice for potential customers?
Be as precise as possible in your brief. Nail down exactly what you’re looking for, and spend time on it. The clearer you are during the initial phase, the less opportunity there is for them to deviate from the brief.
I would also advise clients to be realistic in terms of their timelines. The process is tedious and it takes time because it involves third-parties, research, and panels. Plan for 3–4 months, which is even on the optimistic side of the timeline. Overall, I highly recommend WANT Branding if you’re in pharmaceuticals.
RATINGS
5.0
"It was an outstanding experience. They weren’t pushy, and they had a great after-sales process. Their approach is very customer-centric."
Quality
5.0
Service & Deliverables
Schedule
4.0
On time / deadlines
"It was sometimes hard to keep track of the multiple touchpoints."
Cost
4.0
Value / within estimates
"They’re neither the cheapest nor the most expensive. They’re very reasonable."
Willing to Refer
5.0
NPS
"I would recommend WANT Branding to anyone in pharmaceuticals. I had a far better experience with them than with two others in the past.
Branding for Crowd-Sourcing Startup
Branding
Less than $10,000
Apr. - May 2020
5.0
Quality
5.0
Schedule
4.5
Cost
5.0
Willing to Refer
5.0
"The creativity and business savvy were impressive."
May 29, 2020
Employee, Crowd-Sourced Data Business Startup
Dan Sachar
Business services
Miami, Florida
1-10 Employees
Online Review
Verified
WANT Branding helped with branding efforts for a crowd-sourced data business startup. They assisted in generating and reviewing brand names and also provided legal review on availability and risks as well.
WANT Branding brought a very quick and successful outcome with a new brand name and legal review that brought the client comfort to proceed. Remaining clear, their workflow was outstanding and they were in contact frequently. The team had an in-depth knowledge of their work.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
We are a start-up launching a new crowd-sourced data business for small business owners.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire WANT Branding?
Assistance with generating and reviewing new brand names and legal review to complete the process.
What were your goals for this project?
Finding a unique, TM-free name that encapsulates our new brand.
SOLUTION
How did you select this vendor?
I knew of WANT Branding's track record and success and work with companies of all size.
Describe the scope of their work in detail.
They helped generate a list of names, provided feedback on new ideas, narrowed down to the finalists and provided legal review on availability & risks associated with name.
What was the team composition?
Worked directly with the founder and his legal team.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Very quick and successful outcome: reached a new brand name we are very happy with and a legal review that gave us comfort to proceed.
How effective was the workflow between your team and theirs?
Outstanding - clear, frequent communication.
What did you find most impressive about this company?
The depth of knowledge, the willingness to provide clear guidance, and tell us things we "didn't want to hear," the creativity and business savvy were impressive.
Are there any areas for improvement?
None for us!
RATINGS
5.0
Quality
5.0
Service & Deliverables
"Outstanding work."
Schedule
4.5
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding & Naming Services for Digital Marketing Firm
Branding
$50,000 to $199,999
Feb. - May 2020
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
“It was clear that naming and brand building were their core areas of expertise.”
May 19, 2020
President, Sincro
Jen Cole
Advertising & marketing
Seattle, Washington
1,001-5,000 Employees
Phone Interview
Verified
WANT Branding led a digital marketing firm’s rebrand. Once they spent time with the firm and got to know their culture and key stakeholders, they delivered a name, logo, and brand guidelines.
The revamped brand has garnered high praise from internal stakeholders and customers alike. WANT Branding exceeded expectations by outpacing what was already an aggressive timeline. Their expertise and set process brought value to the project, as did their organization and communication.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the president of Sincro.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with WANT Branding?
We were launching a new brand, a spin-out from our parent company.
SOLUTION
What was the scope of their involvement?
WANT Branding helped us come up with a new name, logo, and brand position. They came and spent time with us to get to know our organization’s key stakeholders and culture, which they incorporated into the end result.
What is the team composition?
We worked with five people. Jonathan (Founder & Managing Director) was our primary contact.
How did you come to work with WANT Branding?
They were a referral.
How much have you invested with them?
My company spent $155,000.
What is the status of this engagement?
We worked together from February–May 2020.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
It’s too early to have success metrics, but the qualitative feedback is that they exceeded our expectations under a very aggressive timeline. We’ve gotten good feedback from both our internal team and our customers, who like our new name. Customers particularly like our logo and the story behind it.
How did WANT Branding perform from a project management standpoint?
They were very organized and kept us up to date. We did have to adjust timelines and move faster than we originally anticipated. They beat our target timeline. They were highly communicative and clear about what they needed from us along the way.
What did you find most impressive about them?
They have a lot of experience with new brand development, which enabled them to move quickly. It was clear that naming and brand building were their core areas of expertise. Compared to other agencies I spoke with about this job, WANT Branding seemed more confident; they have a lot of experience to lean on. They had a set process that they followed and the ability to move fast, which was a priority for us.
Are there any areas they could improve?
At the onset of the job, they could’ve set expectations a bit more. Finding new names is very challenging, so helping us understand at the beginning what the end result would look like would’ve been helpful. We could’ve used more upfront education about the reality of the process, like the fact that there wouldn’t be a lot of names to choose from based on how difficult it is to get trademarks.
Any advice for potential customers?
Spend time with them upfront and really let them get to know your organization. They ask great questions and are able to quickly assess the landscape and the culture. Make sure that your key stakeholders are available to them throughout the process so that they stay aligned with the business. I’d also say that trusting their expertise brings value to the process.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Product Naming for Maintenance Services Company
Branding
Less than $10,000
Mar. - Apr. 2020
4.5
Quality
4.5
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"WANT was open-minded and listened to us."
May 18, 2020
Director Marketing & Business Development, Glide Rite Corp.
Dawn Reiner
Business services
Los Angeles, California
51-200 Employees
Phone Interview
Verified
WANT Branding helped to name a product for a maintenance services company. Following interviews, the team developed several names and presented the options. After initial feedback, they provided alternatives.
Informed by extensive research into the business, WANT Branding generated numerous thoughtful names. The team was communicative and responsive to feedback, which resulted in effective collaboration. Their timeliness, efficiency, and commitment led to a successful partnership.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the director of marketing and business development for Glide Rite Corp. We provide maintenance services to companies.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with WANT Branding?
We came up with a new product to launch. We were in the process of developing this product for the last 4–5 years. We used a generic name that we didn’t like. We needed a product name to help us move forward.
SOLUTION
What was the scope of their involvement?
WANT Branding helped us figure out a name for our new product, which was the first step to any branding and marketing campaigns. Before they started the project, they conducted in-depth interviews to gather as much information as possible to incorporate it into the product's name. From there, their team focused on name exploration. We went through two and a half rounds.
They held presentations when their team discussed different names. They talked about the categories under which the names fell. During the presentation, their team talked about what each name meant to them and how they got to it. We then had discussions and talked to people internally to hone a name.
What is the team composition?
Four people from WANT Branding worked on this project. We worked with Jonathan (Managing Director) closely as well as John (Brand Analyst) who must’ve been the project manager.
How did you come to work with WANT Branding?
I found WANT through Clutch. Jonathan was eager and excited about the project. We had more in-depth conversations than I had with other agencies. He included our product and ideas into his proposal. He put more time and thought into his proposal that others.
How much have you invested with them?
We spent $10,000 on their services.
What is the status of this engagement?
We worked on this project between March 2020–April 2020.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
They were diligent, quick, and focused on the project. Their team put thought into the project. They were open to listening to what we had to say.
How did WANT Branding perform from a project management standpoint?
WANT managed the project well. We had good communication. Their team was timely and listened to us. They considered our feedback and put it into action.
What did you find most impressive about them?
WANT was open-minded and listened to us. They didn’t have a lot of ego in the game. Their team was able to take feedback well.
Are there any areas they could improve?
No, I can't think of anything.
Do you have any advice for potential customers?
Be open-minded. It’s hard when you’re coming up with names to find that one perfect name. Take the time to sit with a potential name and have open conversations with WANT to process ideas.
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding Services for Digital Marketing Agency
Branding
$50,000 to $199,999
Feb. - Apr. 2020
5.0
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
“The combination of quality and speed was impressive, especially since we were basically starting from zero.”
May 15, 2020
Senior Director, Digital Marketing Agency
Anonymous
Advertising & marketing
Seattle, Washington
1,001-5,000 Employees
Phone Interview
Verified
WANT Branding led a full rebrand for a recently acquired agency. Deliverables included a new name, logo and mark, internal and external brand positioning, brand style guide, and PowerPoint templates.
WANT Branding excelled at delivering high-quality work under an extremely tight timeframe. They were receptive to feedback and had effective naming and branding processes. The responsive team provided clear options, which facilitated an easy decision-making process for internal stakeholders.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the senior director of marketing and training at a digital marketing agency.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with WANT Branding?
My company has been around for a while, but it was recently acquired. Within the last month, we announced that the deal closed and are in the process of launching a new brand, which WANT Branding helped us develop.
SOLUTION
What was the scope of their involvement?
WANT Branding helped us name the company. Based on the name, we did logo and mark development as well as internal and external brand positioning. They developed the brand style guide with colors, logo usage, and all of that. The team also delivered initial PowerPoint templates.
What is the team composition?
My two primary points of contact were Jonathan (Managing Director) and Bruno (Senior Director). Three team members were on most of the calls.
How did you come to work with WANT Branding?
We were referred to them by one of the companies that was financially backing the acquisition. That company brought WANT Branding to us as a firm they recommended we look into for the rebranding effort.
How much have you invested with them?
I believe we spent $155,000.
What is the status of this engagement?
The work was from February–April 2020. As soon as it was identified that we had a buyer and an intent-to-purchase signature, we engaged with WANT Branding quickly. They did a lot of their work on a really compressed timeline.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
The team was great to work with. They had a good process for going about the naming and branding. They worked with an extended team on our end, and they took feedback and quickly turned it into deliverables and updates in a well-organized and thoughtful way.
How did WANT Branding perform from a project management standpoint?
WANT Branding met their deadlines, and communication was good. They were engaged and responsive. The team made it really easy for us to make decisions by providing clear options. They did a really great job getting things done, especially given the timeline. We primarily communicated via email and phone calls.
What did you find most impressive about them?
They were able to do what they needed to do very rapidly. We were not only impressed by how they went about the naming process, but also by the options that they presented and the creative process they took to get us to our final logo and mark. The combination of quality and speed was impressive, especially since we were basically starting from zero and needed everything to happen quickly.
Are there any areas they could improve?
The core stuff they did went really well. We didn’t have to go back to them with significant reworks or changes; when we did have tweaks or modifications, they were responsive. In general, for what we hired them to do, they did a really great job.
Any advice for potential customers?
I wasn’t involved in some of the upfront conversations, so I’m not sure if we had any challenges in terms of getting the project going. I was brought in once they had done a lot of the foundational work, and from that point on, things moved rapidly and stayed on track throughout the process.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
"They stuck to estimates but were potentially a bit high on the cost side."
Willing to Refer
5.0
NPS
Market Research for Water Sports Gear Distributor
BrandingMarket Research
$10,000 to $49,999
Apr. - Jan. 2011
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their team’s work was eye-opening and changed our behavior."
Apr 15, 2020
Owner, Fuacata Sports LLC
William Monange
Consumer Products
Miami, Florida
11-50 Employees
Phone Interview
Verified
WANT Branding managed market research to understand a brand’s perception for a wholesale distribution company. They developed questions and a hypothesis to test. They executed interviews to gather data.
WANT Branding executed on the project effectively and collected valuable insights that informed the development of a marketing strategy and new business processes that increased sales significantly. The team was capable and managed the process methodically to yield relevant results.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the CEO of Fuacata Sports. We do wholesale distribution of water sports gear.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with WANT Branding?
Our company had exclusive distribution for one of the higher-end surfboard brands. We wanted to learn our clientele's sentiment about the brand. We hired WANT Branding to get us an overall view of our clients’ perspectives about the brand that we distribute. We wanted to know our clients’ perception of the brand including their feelings towards pricing, marketing, and the product.
SOLUTION
What was the scope of their involvement?
We developed a line of questioning and then a hypothesis about the brand. We checked the hypothesis with a sample set of our dealers, which their team created based on geographical location and client size. Their team also went with us to a trade show where they had exposure to several of our partner companies.
Their team asked the questions to our sample set of dealers and recorded the interviews. They visited the surf shops and meet with the owners and employees and videoed their responses to the questions. By engaging in a conversational way, the results were not only instructive but also gave us guidance on how to improve.
They gave us information on how to improve and come out with a final product that we could use to market ourselves to other dealers. We were also able to take the positive comments and cut them into a promotional video for our dealers around the country.
What is the team composition?
The team was made up of three people including the principal who did all of the interviews.
How did you come to work with WANT Branding?
We were attracted to their proposal because it not only gave us an analysis but also an end product that we could turn around and use to market ourselves based on the research.
How much have you invested with them?
The project cost approximately $20,000.
What is the status of this engagement?
We worked on this project in 2011.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Their efforts were game-changing for us. It was hard to make big decisions on our marketing spend when we were in the dark. We heard from our dealers what made our product easy to sell and what made our product difficult to sell. It was helpful to know what drove their decisions on how much they bought from us. In fact, we created an incentive program based on the information that boosted our sales tremendously. We were able to basically double our sales based on the learnings from their research.
We created an entirely new model for how wholesale distribution is done in the age of internet sales and marketing. We created a new process through which a retail customer buys from our website but the order's filled by the nearest retail outlet. This made our customers really happy and it was a service that no other distributor provided.
How did WANT Branding perform from a project management standpoint?
At the time, we didn’t have in-house marketing or experience with branding. We had to trust an outside company to understand our business model and understand our brand. Their team was methodical about what they were trying to accomplish for us. They stayed within the scope and produced the correct results. They were professional, so we were happy with their project management.
What did you find most impressive about them?
We completely changed our business model based on what we learned from WANT Branding’s work. Their team’s efforts were eye-opening and changed our behavior.
Their gathering of the interviews was interesting. I wasn’t there for the actual filming and questionnaire, but I know all of my dealers. It was fun to see their candid responses in the editing room. That was the most interesting part of the project for me. I really enjoyed being engaged in the process.
Are there any areas they could improve?
No, not that I can recall. Everything went like clockwork.
Do you have any advice for potential customers?
Be willing to put in the time if you want a good product because they’re willing to put in the time. They will take the time to craft a research program that’s results-driven specifically for you. You have to be willing to put in the time to help them understand your business model and challenges.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding Strategy for Branding & Advertising Agency
Branding
$10,000 to $49,999
Jan. - Apr. 2019
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their strategic thinking is probably the best in the business."
Apr 3, 2020
Founder & CEO, brand x
Todd Irwin
Advertising & marketing
New York City, New York
11-50 Employees
Phone Interview
Verified
WANT Branding directed a naming process to support the rebranding of a third-party client for a branding consultancy. The team supported the development of communication strategies to reach a target audience.
WANT Branding provided valuable deliverables and services, which included demonstrating effective processes that guide the client’s marketing efforts. The team met deadlines and executed against the project competently. They offered superior industry expertise, ensuring frequent collaboration.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the CEO of a company called brand x. We’re a branding company, so a consultancy. We work with CEOs directly to help them strategize their branding and marketing initiatives.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with WANT Branding?
I’ve worked with WANT Branding for a long time, specifically with Jonathan (Founder and CEO). When I bring them into a team, it’s for two things: naming or brand positioning. We had a client that needed to rename and refresh their brand.
SOLUTION
What was the scope of their involvement?
A big part of our engagement helped our client identify their target audience and how to communicate with that target. Our project was based around processes and helping them understand strategy.
We discussed how a name would transform their brand. WANT Branding and I took them through a specific process to find a new name and communication direction. They created a new name that would speak directly to their main target. We delivered the communication strategies in that name specifically.
What is the team composition?
We worked with Jonathan.
How did you come to work with WANT Branding?
I’ve been working with Jonathan on and off for about 20 years. We pitched against each other over the years and, at times, were brought in together on projects. Then, we joined forces as strategic partners. I engage Jonathan for naming projects and he brings me in for certain projects too.
How much have you invested with them?
We spent around $25,000–$30,000 on WANT Branding’s services for this project.
What is the status of this engagement?
We started in January 2019 and wrapped up in three months.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
The biggest metric for success is whether or not the client’s happy, and they were thrilled. We showed them how to go down this process that we created for them. Their CEO was delighted because he wanted to use that process when he briefed his team on any marketing project.
How did WANT Branding perform from a project management standpoint?
We managed the project and didn’t use any particular management tools for this project. We communicated by email. We had specific milestones for each month that we met. There weren’t any hiccups.
What did you find most impressive about them?
Their strategic thinking is probably the best in the business. WANT Branding is unlike any other branding consultant that I’ve ever worked with. Jonathan’s one of the best naming strategists in the business.
Are there any areas they could improve?
No, he’s the best.
Do you have any advice for potential customers?
I consult with CEOs and always tell them to listen to experts. The best CEOs hire the best experts and listen to them intently. Let Jonathan take you through his process. If you do, you’ll get a great result.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding & Naming for Aggregates Company
Branding
Less than $10,000
Sep. - Oct. 2006
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
“The name they created epitomized what we were trying to do and resonated in the industry.”
Apr 2, 2020
Former Executive Vice-President, Vantacore Partners Lp
Tim Townhill
Construction
Philadelphia, Pennsylvania
1-10 Employees
Phone Interview
Verified
WANT Branding came up with a name and tagline for an aggregate quarry company. After discussing company goals, they propped 3–4 unique options that represented the company well.
WANT Branding came up with a unique name and tagline, and internal stakeholders were pleased with the results. The team communicated effectively, resulting in a smooth workflow and a satisfactory product.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I was the EVP for VantaCore Partners. We bought small, family-owned quarries and the material that they produced is core to the infrastructure of the US.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with WANT Branding?
We were forming the company and we were struggling with a brand identity and straplines for the business. Our executives had all sorts of ideas, but we wanted something a little better than what we were coming up with.
SOLUTION
What was the scope of their involvement?
I tasked them to come up with a strapline, or tagline, and name for the company. We had a conference call to tell them about our business, and they proposed 3–4 ideas. They came up with this idea of “Advantage through core minerals,” which actually became our strapline. So the concept of our business was encapsulated by what they came up with. The advantage part was to show that we create some value
What is the team composition?
We had one direct contact, and I think maybe one other person worked on it.
How did you come to work with WANT Branding?
I’m friends with the managing director, so I contacted him directly.
How much have you invested with them?
We spent a little less than $10,000.
What is the status of this engagement?
The project lasted from September–October 2006.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We were looking for something to differentiate our business, and they definitely delivered. We really stood out and it stuck in everyone’s memories. We wanted a strong name, and I was pleasantly surprised with the outcome. The name they created epitomized what we were trying to do and resonated in the industry.
How did WANT Branding perform from a project management standpoint?
We communicated weekly–they would just ask questions when they needed it.
What did you find most impressive about them?
They understood our business and was able to accurately reflect that in the name.
Are there any areas they could improve?
No, I was really pleased with the product.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding for Strategic Licensing Agency
Branding
$10,000 to $49,999
June - Aug. 2006
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The final brand name continues to be our corporate company name even as the business has grown and evolved."
Mar 30, 2020
Founder & President, Perpetual Licensing
David Milch
Advertising & marketing
Los Angeles, California
1-10 Employees
Online Review
Verified
Starting with a new company name, WANT Branding provided full-service branding for a small licensing agency. They underwent a discovery phase and employed data-driven tools to delineate the best brand identity.
WANT Branding delivered a company name and brand that have endured over the client's decade-long expansion. The company name has successfully earned market equity, and clients have come to appreciate the client's corporate identity. The WANT team of experts effectively executed a clear plan.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the founder of Perpetual Licensing - a strategic brand licensing agency, that fosters partnerships between brand owners and licensees. As a small agency, I am responsible for most of the business operations including marketing, finance and strategy.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire WANT Branding?
We hired Want to help us in the development of the new company name and brand identity.
What were your goals for this project?
We wanted a company name that was indicative of our new approach to brand licensing - fostering long-term licensing partnerships, along with a brand identity that was reflective of a professional organization.
SOLUTION
How did you select this vendor?
I had known Jonathan from Business School and reached out to him after our internal team couldn't come up with something that we liked. I spent time with Jonathan discussing the vision for the company and our goals, and he was confident that his team could create the right solution.
Describe the scope of their work in detail.
Although it was a short-term project, the team at Want did some discovery upfront to really understand our business and vision. They took the time to delve into our style and what type of names and design we appreciated.
They included us in the ideation process and had us use their proven tools prior to implementation to make sure we selected the right solution. After which, they advised on the work we needed to do to finalize the name and identity.
What was the team composition?
I mostly worked with the CEO of WANT, Jonathan Bell, but there were several others on his team that participated in phone calls & meetings
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
The final brand name continues to be our corporate company name even as the business has grown and evolved. A business partner joined the firm a few years and we agreed to keep the name because it has been effective and had built up some equity in the market.
Since then, we’ve refreshed the logo and some of our marketing materials but the name has endured. We are still very happy with the name and our clients appreciate the name and vision.
How effective was the workflow between your team and theirs?
The Want team had a clear plan and had obviously done this type of work before. This was a tremendous help as there was a proven process in place. Things were laid out well and we all followed the plan.
What did you find most impressive about this company?
The team at Want is highly experienced and based on previous work, can approach these types of projects with a great perspective and proven tools to reach our goal.
Are there any areas for improvement?
None that we can think of. We really had an amazing experience with the team at Want.
RATINGS
5.0
"Highly satisfied with their work"
Quality
5.0
Service & Deliverables
"achieved our goal on time, with a great outcome"
Schedule
5.0
On time / deadlines
"Easy they know what they are doing."
Cost
5.0
Value / within estimates
"The costs is a reflection of their vast experience; you get what you pay for."
Willing to Refer
5.0
NPS
"we had a great outcome and hope others do too
Branding for Energy & Natural Resources Marketing CO
Branding
$10,000 to $49,999
Nov. 2001 - Jan. 2002
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"WANT Branding not only understands branding on a local level but also on an international level."
Mar 30, 2020
VP of Sales, Energy and Natural Resources Company
Ted Lehmann
Energy & natural resources
Seattle, Washington
1-10 Employees
Phone Interview
Verified
WANT Branding provided branding services to establish an identity and assets for a natural gas marketing firm. The team developed a brand name and secured a corresponding URL.
WANT Branding delivered a versatile name that continued to represent the business accurately as it grew, which satisfied internal stakeholders. The team was accessible and produced deliverables on time. They provided industry expertise that ensured that brand assets resonated with a wide audience.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the vice president of sales for a natural gas company.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with WANT Branding?
I started a new natural gas marketing firm and needed all the associated brand elements. I wanted a name that was specific enough to say what we do but also broad enough to work as the business developed.
SOLUTION
What was the scope of their involvement?
We collaborated about the nature of the business and the customer types so that WANT Branding understood what we did and who we targeted. Jonathan (Managing Director) came up with a name that met our business needs, so we didn’t need to change it. Their team also created a name that had access to a URL that worked for us.
What is the team composition?
My main point of contact was Jonathan.
How did you come to work with WANT Branding?
I reached out to Jonathan because we’re both alumni of NYU Stern School of Business.
How much have you invested with them?
The engagement cost between $10,000–$25,000.
What is the status of this engagement?
We started talking in 2001 and completed the branding project in January 2002.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
The name met our needs, describing that we were in the energy market but had a much better ring to it. WANT Branding did a fantastic job and the company was successful. I sold it in 2007 to a larger natural gas marketing firm, which is why the name changed.
How did WANT Branding perform from a project management standpoint?
We communicated via phone and email. They were responsive and got tasks done on time.
What did you find most impressive about them?
Jonathan's bright and experienced, working with a multitude of companies around the world. WANT Branding not only understands branding on a local level but also on an international level. They won’t come up with ideas that only work in one region but not in others.
Are there any areas they could improve?
No, not that I can mention.
RATINGS
5.0
Quality
5.0
Service & Deliverables
"I really appreciated the end result."
Schedule
5.0
On time / deadlines
"They didn’t miss a single deadline."
Cost
5.0
Value / within estimates
"They seemed reasonable, but I don’t hire many branding consultants."
Willing to Refer
5.0
NPS
"I’ve referred them a number of times.
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