WANT

BACKGROUND

Introduce your business and what you do there.

We’re a Mexican FinTech firm. I’m the head of marketing for a new product we’re developing. We have a new product that’s a financial service suite for small and medium-sized companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

The new product is a spin-off of our main business, so we needed a new name, brand, and logo for the launch.

SOLUTION

What was the scope of their involvement?

The experience was positive. We defined a scope of work, signed an agreement, and the two directors came to Mexico City. They spent a day and we went over the brief and talked about our ambitions for the brands. First, we did three rounds of naming, for which they provided 66 options. We had three main criteria:

1. Had to be in-line with the brand we were creating
2. Had to be available to trademark in Mexico
3. Had to have a .com domain available.

After that, they created the logo. We did about five rounds to define it, and it was the longest phase of the project, which we weren’t expecting. Then, we had a big workshop on brand colors. For deliverables, they created a full digital brand book with several applications of the logo. They also provided an extra deliverable, but we’re going to launch it soon so it’s still confidential.

What is the team composition?

We had direct contact with three people: Jonathan (Founder & CEO, WANT Branding), Todd (Chief Creative Officer, WANT Branding), and Celeste (Brand Consultant, WANT Branding).

How did you come to work with WANT Branding?

We saw some options on Clutch, contacted them, and started working with WANT.

How much have you invested with them?

We spent $90,000 with them.

What is the status of this engagement?

We worked together from October 2019 until January 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The key success metrics were the deliverables: brand name, logo design, brand book, and the design of the product we’re going to launch. Those four things were delivered and we were quite satisfied.

How did WANT Branding perform from a project management standpoint?

There were some parts when they were a little less available than usual, but, overall, they were quite available and fast in responding.

What did you find most impressive about them?

They got the brands and were very open to working with us although we were in different countries. They were quite approachable and open too, and the level of the creative and proposals was high. On the critical parts of the project, there were several rounds of feedback. they were open to giving an extra set of rounds for us to be happy with the final deliverable as well.

Are there any areas they could improve?

They should be open to the idea of having several stakeholders in the decision-making process. We had to touch bases with investors, CEO, CFO. There were several opinions and I felt that they were kind of frustrated. They overcame it though and worked on the rounds we asked for.

Do you have any advice for potential customers?

Be very clear on the scope of work and probably add a couple of extra rounds to feel safe that you’re going to have enough room to ask for changes.

BACKGROUND

Introduce your business and what you do there.

I’m the associate VP of product digital sales at Royal Caribbean Cruises. We oversee and manage all of our digital capabilities from booking tools, our API, and our B2B website. Our primary customers are global travel partners and sales managers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

WANT Branding has worked with different teams within our organization. Royal Caribbean primarily engages with them whenever there’s a new brand to create. I work in a challenging area of technology, which differs from marketing.

We were developing a new AI chatbot for partners to leverage our website to assist with services that included client reservations. The beta platform was launched under the name “chatbot,” and once we learned how the partners would be leveraging the technology, we committed to deploy and further enhance the platform. WANT Branding came in to create a specific name so we could go to market.

SOLUTION

What was the scope of their involvement?

After we engaged with them, we wrote up a scope that had research and analysis. We went into what the platform is for and how it would be used, and who the target customers were. They then came back and assessed potential brand names that could go to the market.

During several naming rounds, the team at WANT Branding found identifiable names to fit the platform and our goals. They went through trademark and linguistic searches across different global markets. We also needed to ensure the name had no negative connotations or conflicts with other industry competitors before working with our attorney to register the name.

The engagement took about three to four weeks. After going over goals and objectives, we had to demo the platform. Their team came back with the potential names, and after two or three rounds of reviewing, we waited for stakeholder approval.

Once the name was locked in, and everything was secured, our creative partner developed all of the creative work, including a logo and style guide, that surrounded the name.

What is the team composition?

In total, we worked with three or four. Jonathan (Founder & CEO, WANT Branding) and Bruno (Senior Director, WANT Branding) were my two main points of contact.

How did you come to work with WANT Branding?

Our marketing partners had been using WANT Branding for several years, specifically for naming ships or public areas within our newer ships. We were looking for a reliable partner to brand a new booking tool. After having conversations with our marketing team, they recommended WANT Branding.

After having a great interview and meeting with them, we were convinced they were the right fit. Their team did an incredible job with the booking engine, making it one of the most successful projects for us in years. After we established that relationship, it’s been a no brainer that WANT Branding is who we go to for any branding needs.

How much have you invested with them?

For the last project, we spent between $40,000–$50,000. In total, we’ve spent about $100,000.

What is the status of this engagement?

We started engaging with WANT Branding in June 2014.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

WANT Branding hit the mark. We’re happy with the results so far. In our latest launch, we saw an increase two-fold from our benchmark. The brand caught on, placing well with our other names. The travel partners are also having fun with it. We have a great marketing strategy to communicate and execute.

I appreciate the personal attention WANT Branding pays to their clients. Clients are always working with their top two employees that know the business inside and out. They’re also well-rounded. Customers are working with the very best, and they can trust their team. We know that we will never find ourselves in a situation where someone has already claimed what we’ve put money behind.

Their team is clear in their creativity and presentation. They ensure their clients understand each decision behind their recommendations. In my experience, we’ve always found the name or brand after several reviews. We’ve never had to start from scratch because there’s always something we can use.

How did WANT Branding perform from a project management standpoint?

From a project management aspect, they’re excellent. Their communication, research, assessments, and delivery are all on point. Along with always being on time and within budget, the team at WANT Branding is open to new ideas. Unlike others, they want to deliver the best work that represents the product and ensures success in the market.

What did you find most impressive about them?

WANT Branding doesn’t disappoint because they’re the very best. We’re extremely satisfied with the work they’ve done and will do in the future. Since we’re always creating new platforms and technologies, we will always need their services.

Are there any areas they could improve?

In my experience, they’ve been great. Project management is an area that usually needs improvement, but their team excels. WANT Branding communicates their statuses, laying out excellent plans. If they’re going to be delayed, they communicate that as well. Their deliverables are also always as expected.

Do you have any advice for potential customers?

Give WANT Branding a chance. Interview Jonathan and Bruno. Tell them your business case, scope, goals, and objectives. As long as they understand what you want to accomplish, I’m certain they’re going to deliver amazing work that will increase your revenue or satisfaction. Meet with them face-to-face. Share everything you’re looking for and give them a chance. They’re a great group that will deliver on your promises.

BACKGROUND

Introduce your business and what you do there.

I am the president of Zix Corporation, an international freight forwarding company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

We have developed software that we use for in-house operations, but after getting some feedback from colleagues in the industry, we decided to make available in a subscription model. In order to promote the application, we knew we needed a good name and brand.

SOLUTION

What was the scope of their involvement?

WANT Branding provided branding services for our software, which is designed strictly for the freight forwarding industry. It tracks shipments and allows coordinators to record the process and status of the order. Customers can log in and check the status of their shipments and add specific instructions. The software is also a portal for customs paperwork. 

The WANT Branding team helped us position ourselves in the market. After filling out a questionnaire for them, we went through ways we could present the software and reach out to customers. They started having ideas for names almost immediately, and we had a good back and forth. 

What is the team composition?

We worked with three members of the WANT Branding team. 

How much have you invested with them?

As of now, we have invested about $10,000.

What is the status of this engagement?

Our ongoing engagement with WANT Branding began in October 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

While we have yet to launch the public-facing web app, it is going to have a major impact on our business. Everyone in our office was happy with what they created. 

Thanks to WANT Branding, we have a much more national approach to marketing our platform. They brought things to my attention that I wouldn’t have otherwise thought of. There are about 15,000 potential clients for this app and WANT Branding really took the time to understand the industry.

How did WANT Branding perform from a project management standpoint?

Their project management was very organized. After filling out the questionnaire, which helped us figure out what we wanted to do, we had a conference call. They regularly answer any questions I have.

What did you find most impressive about them?

It was really cool to see the creative side of things. WANT Branding is incredibly artistic and we’re very happy with the results. 

Are there any areas they could improve?

No, my experience has been excellent so far.

Do you have any advice for potential customers?

Take the time to fill out the questionnaire as honestly and thoroughly as you can, it helps you make the most of the relationship with them. Otherwise, they might have been stumped. 

BACKGROUND

Please describe your company and your position there.

We are a real estate investments firm that buys apartment buildings across the United States. I am the principal.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WANT Branding?

I hired Want to help with my logo, color schemes, and website design.

What were your goals for this project?

To create a brand that was distinguishable and one that was an improvement over other real estate companies

SOLUTION

How did you select this vendor?

I had 3 or 4 groups that I found online. Want had some impressive companies that they had done work for and I felt most comfortable giving them the job.

Describe the scope of their work in detail.

We got on an initial call to go over what I was looking for. They got back to me and we got into more detail about what I wanted and how the process works. I sent them some websites/brands/logos that I liked and then we went from there.

They came back with 13 or so logos and from there we narrowed it down and made tweaks. We got down to 4 logs in the next revision and then got down to 2 logos and went into colors from there.

We agreed on a logo after that and mostly picked the primary and secondary colors. The next step was they sent over a package with the logo, fonts, colors, etc. We then got into the website design.

They sent over the first shots and we made some changes to simplify the design. Once it came back we had a few more revisions and new ideas and eventually settled on a great design.

What was the team composition?

I worked directly with Bruno. He was my point of contact almost the entire time.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have not yet launched the web page but I am extremely happy with it and I have gotten great feedback from those i've shared it with (as well as the logo)

How effective was the workflow between your team and theirs?

it was great

What did you find most impressive about this company?

They understood what I wanted while providing their thoughts and creativity.

Are there any areas for improvement?

None that come to mind.

BACKGROUND

Introduce your business and what you do there.

I’m the SVP and account lead for a communications agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

We were working with a client on a branding & naming exercise. The client was looking to spin off a piece of their business and create a new identity. We partnered with WANT Branding on the naming part of the project. We were lacking expertise in a specific area and needed additional support.

SOLUTION

What was the scope of their involvement?

The team at WANT Branding was able to seamlessly partner with our planning, creative, and account teams to craft a name for the new entity. Their team sourced and created about 100 different names. We got it down to two presentations of 30 names each.

What is the team composition?

We worked with Jonathan (Founder & CEO, WANT Branding), Bruno (Senior Director, WANT Branding), and Celeste (Brand Consultant, WANT Branding).

How did you come to work with WANT Branding?

A colleague of mine from another office worked with them previously. He was aware of the work we were trying to do, and after asking him for advice, he suggested WANT Branding.

How much have you invested with them?

The project cost around $30,000.

What is the status of this engagement?

We started with WANT Branding in mid-October 2018, and our engagement ended in January 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The client was pleased with the name. At the end of the engagement, we gave the client three to five names. After the knockout trademark search, we ended up with three viable options. If an opportunity presents itself to do similar work, we would engage with WANT Branding again.

How did WANT Branding perform from a project management standpoint?

From a project management standpoint, they performed well. It was easy to work with their collaborative team. We frequently communicated by phone and email. Our teams met in person a few times. Their team made the partnership seamless with secure communication and interaction.

What did you find most impressive about them?

The team at WANT Branding was all in. They jumped in feet first. I never wondered about their other projects because I felt that they were focused and ready to meet all of the deadlines and deliverables we had.

Are there any areas they could improve?

There was a small issue at the end where it came down to semantics about a name and its usage. That one piece felt a bit sloppy to me and impacted the material at the end. We had to go back and fix it with the client. But that’s the one miss in our whole experience working with them. It wouldn’t impact me working with WANT Branding in the future.

Do you have any advice for potential customers?

Be clear with them on expectations. Make sure you bring everything into the fold to have a successful partnership. That’s the way to have a productive working relationship with WANT Branding.

BACKGROUND

Introduce your business and what you do there.

I work at a global readiness company that’s in APAC, EMEA, and the Americas. We have about 2,500 employees and service a wide range of verticals. We take care of data protection, compliance, and recovery. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

My company has worked with WANT Branding in other contexts, but for this project, we were acquiring a startup in our space. While we have software that protects and manages data, this acquisition is going to change the way businesses can manage, access, and save their data, ultimately shifting the direction of our company and future opportunities. We engaged the team at WANT Branding to help us look at the industry and the competition. We wanted recommendations on how to best approach our situation and position ourselves in both the short term and the long term.

SOLUTION

What was the scope of their involvement?

WANT Branding did market research, and then they provided us with a robust view of what’s trending in the marketplace. They recognized that the founder of the startup we were acquiring was well-known and respected in the industry, so they recommended that we continue to leverage their existing brand in the short term as we continued to talk about change and where our company was headed.

They also gave us great ideas around comms and suggestions on our leaderships’ talk track around the acquisition. The team looked at timeframes in terms of how the product would be fully integrated into what we offer and how the sales team could effectively sell the product within a certain window of time. They helped us map out everything, including strategy, event scheduling, and how we’d address this change to analysts and press in the marketplace.

WANT Branding also helped us temporarily colorize the startup’s logo so that it fit within our brand’s look and feel. They took the startup’s existing logo and colorized it with our brand colors. The team also helped us add a descriptor line to carry us through the short term.

What is the team composition?

We primarily worked with three people, along with one other person who wasn’t as involved. Our main point of contact was Jonathan (Managing Director, WANT Branding). 

How did you come to work with WANT Branding?

My company originally engaged WANT Branding when we were working on our new SaaS offering. As the director of corporate brand and creative services, I was working with the go-to-market head of operations to find agencies. We wanted an agency in the New York area that had expertise particular to our market as well as experience with startups in the tech space.

As we started the RFP process, we got a shortlist, and WANT Branding jumped out at us. We received dozens of recommendations for WANT Branding. We researched some of their leadership and looked at their process and what was important to them. That resonated with us, so they rose to the top of our list. There was agreement amongst my team that they were the right people for the job.

WANT Branding was the driving force behind keeping the momentum going on the SaaS project, so we went straight to them for this project.

How much have you invested with them?

The acquisition project cost between $100,000–$250,000. 

What is the status of this engagement?

The SaaS project was from May–August 2019. The acquisition project was just 8–10 weeks, from August–September 2019. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Because this was an acquisition, the real metric was publicity. I’d grade WANT Branding very highly in terms of reach, share of voice, and publicity. Several different parties were involved in the acquisition, including a PR agency, but WANT Branding played an important role in strategic direction. They served as a launchpad, helping us gain a foundational understanding of where to go. They were integral to making sure we did this acquisition correctly, and everything that followed suit from them was a tremendous success. Leadership, industry analysts, and the media have had overwhelmingly positive reactions.

How did WANT Branding perform from a project management standpoint?

Anybody who has spent time on the agency side knows that you really need to manage a client; the client doesn’t manage the agency. WANT Branding excelled at project and client management, ensuring the job got done on time, within budget, and to satisfaction. I’d highly recommend them.

They were very accessible and easy to communicate with. We generally spoke via phone, email, and text, and they maintained constant communication with us. Whether we were talking to the press or our CEO, or we needed to know what our next steps were, they checked in with us and made sure we had what we needed to be successful. The team reached out to me on weekends and evenings. They went above and beyond to meet our deadlines and complete or exceed expectations. 

We had a tight timeline, and the project needed to be very secretive. WANT Branding was discreet; they couldn’t even mention this project to the team who they were working with on the SaaS work. They were also quite agile. What I loved about working with WANT Branding is that we didn’t meet with the leadership at the beginning and then get a junior-level person to work on the project; rather, leadership worked with us throughout the process, which can’t be said about a lot of companies. They made sure senior executives were hands-on and involved. They were a great partner.

What did you find most impressive about them?

WANT Branding was incredibly strategic. They excelled at project management and client service, and, at the end of the day, they jumped into the project with experience and expertise on the strategy side, as well as a ferocious appetite for learning. I really valued that they didn’t try to act like they knew everything; instead, they stripped it all back and learned everything they possibly could. They were as invested as we were, and you don’t get that true level of passion and strategy from every agency. From the moment we engaged them, they were partners.

Are there any areas they could improve?

When we began working with them on the SaaS project, they got involved at very specific stages of the engagement process, and then they left some of the day-to-day agency work to other firms. They should begin handling some of the daily stuff; if they did, we’d hire them for that as well. The only downside is that you need to deal with other agencies who maybe aren’t as good as WANT Branding.

Any advice for potential customers?

My advice would be similar to what you’d do with any agency: engage them as early as possible. WANT Branding is incredibly helpful and insightful, and you will want their expertise during the early stages of research and development, because they excel at those. Engage them like they’re part of your team and make the most of the experience with them. The more involved they are, the more successful the partnership is, so don’t hold anything back.

BACKGROUND

Please describe your company and your position there.

Aura Minerals is a mid-tier, publicly traded mining company headquartered in Miami, FL, with operations in Honduras, Colombia, Mexico and Brazil. With headcount of around 800 directly employed, it mines gold and copper.

I am responsible for Aura's innovation, as the CTO. I am also responsible for Aura's digital presence/strategy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WANT Branding?

We hired WANT to re-think our name and possibly change it, redesign our logo and re-think/craft our new vision and mission statements.

What were your goals for this project?

We wanted to re-think our brand, name, logo, vision and mission as part of a new digital identity project,

SOLUTION

How did you select this vendor?

Want Branding was referred to us by a company who had worked with them, and we did extensive diligence and spoke with four different vendors before we selected WANT. Their portfolio of unique, high profile naming jobs and their extensive, rich logo designs were decisive factors.

Myself, Rodrigo our CEO and Sergio our VP of Talent were directly involved in the selection process. During the first meetings Jonathan demonstrated he is a real expert in the field, asking the right questions and teaching us how to get to the answers he needed. His confidence, experience and chivalry assured us that WANT was the right partner for this job.

Describe the scope of their work in detail.

Our first meetings were very long and laborious. Jonathan and his team asked a lot of questions, and came back with deep follow up questions completing several iterations. They were really trying to understand our culture and values. They called dozens of people within our company, from GMs of remote sites to Board members, to understand how they viewed the company and the new management.

We help multiple meetings where hey presented the progress of their work. First we explored some name alternatives, and some really good names came up. However, the Board decided to keep our current name, and they went to work on the new brand concept, logo design, Vision and Mission statements.

They presented several options of Logo design, all very different but with strong supporting reasoning and research, and after we pointed to the direction we liked, WANT did a few more iterations to get to the final logo we use today. After the logo was finalized, they also provided us with a Branding Guide, very complete with typology, colors, applications, all brand usage rules and Stationary design.

WANT was also very resourceful in developing our mission statement, which incorporated our new CEO's vision for the company, in an elegant and marketable form, a statement we use every day now. Also, WANT suggested and developed our concept of 360º Mining, a core value that has become the center of our new corporate culture, connecting our Company with the Community and our Employees, in a sustainable, respectful, safe and Innovative harmony. We are now defined by this concept, thanks to WANT Branding.

At the end WANT delivered a new Brand, a new Concept, a new Vision and a new Mission, but really what they delivered was a new SOUL to the company, we can see how people now relate to the company differently, and you can see the spark in the eyes of recruits when we explain who we are. We then hired WANT for a follow-up project, to recreate our website, which was also a great transformation.

What was the team composition?

Everyone at WANT was involved at some point or the other, but the founder, Jonathan, conducted the whole project himself. He included key people from WANT as needed, such as other branding experts, designers, copywriters and developers.

The team was consistent throughout the project and our point of contact were also either Jonathan himself or Celeste, his lovely associate who took care of a lot of important details and coordination.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The success of the company is evident for any of the stakeholders. Employees are now proud of our company, Polo shirts we made with the new brand and people love to wear them (voluntarily), they post on social media news about the company from the website, they adopted email signatures with he new logo and website (before people didn't ever share the website). Now everyone wants to have a business card because they now look great and people are proud of them.

VP of Talent states that it is now easier to hire good people to the company, VP of Business Development states that now he can show the website to potential partners and they constantly discuss the concepts developed by WANT, such as the 360º Mining.

The results exceeded our expectations, we were initially thinking we could make it look better and better reflect our new vision, but WANT helped us shape the vision itself and evolve our own understanding of the company. The outcomes of the project are much more profound than we expected. Everyone loves the new Aura Brand, new website, new logo and above all, the new concept of 360 Mining.

How effective was the workflow between your team and theirs?

The workflow was very smooth and positive. WANT was proactive in setting meetings, goals, deliverables and following up when we owned information.

Many times when we stalled it was our fault, lacking a marketing team to work with them and make it top priority, and sometime lacking time to provide them the information they needed. Specially on the second project, for the website, where the workflow was a little harder, it was mainly due to our lack of engagement and ability to provide the content they needed for the new website.

What did you find most impressive about this company?

Their creative capacity, experience with naming and vision concepts and agility. Their past experience on this really mattered, they used big brand techniques with our not-so-big company, and it made us more relevant.

Are there any areas for improvement?

I can't think of anything they should have done differently on the Branding project. On the website part, many companies may have difficulties, like we had, to generate content for the website. Maybe they could include more copy work on their proposal and make sure they have someone from their team to rewrite most of the website content.

BACKGROUND

Please describe your company and your position there.

Former Marketing Manager for telematics company, specializing in asset tracking and sensor technology for transportation/fleets and oil & gas industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WANT Branding?

We were looking to update our go-to-market brand and messaging strategy that encompassed all business lines under one larger storyline/umbrella.

What were your goals for this project?

New brand position and messaging that brought four siloed business units under one umbrella.

SOLUTION

How did you select this vendor?

Found them on clutch!

Describe the scope of their work in detail.

They conducted 25 internal interviews to get an idea of the main themes, ideas and overall "good, bad and ugly" that employees felt were our future. They took these interviews and used an algorithm to pull out the main themes and use them as a our foundation for discovering what truly made us different -- what is the highest level of value to the customer -- and lead with that in the marketplace. Once we decided on a brand position, we used that to identify our building blocks/core attributions to the audience and a manifesto. They then created a messaging framework from these deliverables that had specific language around how we use them when addressing certain audiences (prospects, customer and employees).

What was the team composition?

We had the absolute pleasure of working with Jonathan and Bob directly -- they were hands-on, professional and excited to be apart of our rebranding process. They were flexible, easy to get in touch with, and very responsive to all feedback. Highly recommend them.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The results were powerful and met our goals we set out from the beginning. They've since been used as the foundation for a new website, tradeshow materials, new digital & sales strategy and all advertisement collateral.

How effective was the workflow between your team and theirs?

It was the perfect extension of our team. They worked well with everyone, touched almost 30 ppl throughout of org, with zero complaints. High praise.

What did you find most impressive about this company?

I know they had other clients and projects going on, but their commitment to the success of ours made it feel like we had a world-class agency all to ourselves. No request or idea was too big for them to tackle -- they transitioned from a "vendor" to a partner and part of the family very quickly.

Are there any areas for improvement?

None.

BACKGROUND

Introduce your business and what you do there.

I'm the former chief marketing officer for a flooring company. The company is a multi-channel retailer of flooring operating over 400 stores in the US. I was responsible for marketing merchandising and advertising.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WANT Branding?

We needed help with retail consumer marketing.

SOLUTION

What was the scope of their involvement?

We first tasked them with a 30-day assignment­—a strategic evaluation of our logo and brand. They then took on a six-month engagement to create two sub-brands, one for our pro sales business and one for installation services. They did brand strategy positioning and naming design.

Their main engagement was helping us brand and position those two new services, pro sales, and installation services. From the beginning, they made sure to understand the customer and the logo was a culmination of that work.

What is the team composition?

Jonathan (Founder and CEO, WANT Branding) was our main point of contact. We also worked with Bruno (Senior Director) and a creative director.

How did you come to work with WANT Branding?

We received a recommendation from a person we had worked with from another company.

How much have you invested with them?

We spent $100,000–$200,000.

What is the status of this engagement?

We worked together from May–November 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Both of the logos were implemented successfully in a way that was consistent with our overall brand positioning and they're still being used today to brand both of those services.

How did WANT Branding perform from a project management standpoint?

They managed the project well. I liked that they followed a process that began with understanding the customer and influencing the value proposition. It’s not just about the pretty pictures or the names, it's about how it all ties together.

What did you find most impressive about them?

I would say it's a combination of strategic and creative skills. Those impressed me the most.

Are there any areas they could improve?

No, I can't think of anything.

Do you have any advice for potential customers?

I think they're a great branding agency. We started out small with them and our engagement grew because it made a lot of sense. I would recommend them to anyone who is looking to hire a partner for strategic branding.

BACKGROUND

Please describe your company and your position there.

I work for a local 501c(3) nonprofit organization, specializing in providing safe affordable housing and intensive life skills to former foster care and homeless youth. I work as the Grants and Community Partnerships Coordinator to facilitate relationships, provide funding solutions, market and communicate our messaging to stakeholders, and increase capacity-building opportunities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WANT Branding?

Over our organization's 13 year history, we have focused on providing the quality programming that shepherds youth to and through the transition from foster care into thriving independence, but our work has undergone key programmatic changes that often aren't reflected in our messaging and communications. We have tasked WANT Branding with helping us refine our messaging & communications to tell the story of our organization how we want it perceived by those outside of our organization.

What were your goals for this project?

Our goals for this project include refining our brand position, creating a concrete brand manifesto, and updating our collateral and marketing materials to reflect this new paradigm. We anticipate using these new parameters to help us frame an updated narrative of the journeys of our youth. This will help us in our fundraising efforts, and how we "sell" the work we do to volunteers, donors, funders, and even aid us in our recruitment efforts when we reach out to potential youth.

SOLUTION

How did you select this vendor?

WANT Branding was recommended to us by a current board member. We have previously explored other companies but settled on WANT Branding for their reputation in the community.

Describe the scope of their work in detail.

To date, we have only completed a portion of our work together - namely the brand positioning, but we will continue working closely to bring our vision of a strong brand identity to fruition. We have set up an internal committee that meets frequently to discuss WANT Branding's recommendations, provides feedback and guidance.

Once those have been finalized, I am tasked with re-designing the material internally. Essentially I design our materials based on what is determined by our committee along with WANT Branding's staff input. The final deliverables are currently still being worked on.

What was the team composition?

Our committee is comprised of our staff, board members, and even some of our clients, working intimately with the Managing Director and a Brand Consultant. Our team has changed over time because we have been including additional voices from our staff and client-side, but the WANT Branding team has remained consistent and incredibly helpful in facilitating the discussion.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have finalized the brand positioning, and have been internally discussing our printed materials, which is further than we have gotten on our own as a team. The strength of WANT's team has been helping us refine our vision for what exactly we want.

How effective was the workflow between your team and theirs?

Communication with the WANT team has been great; they are very responsive and do a phenomenal job of communicating the next steps and managing expectations. They are very receptive to each of the varying voices on our team, and they help create a unified dialogue among us all.

What did you find most impressive about this company?

The strength of their portfolio and their innovative approach to their work with other nonprofits are incredible. They were major factors in why we feel so strongly about working with WANT.

Are there any areas for improvement?

No, they did a great job.