Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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Featured
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 85 projectsRiver + Wolf is a branding agency offering services such as brand naming, brand strategy, and trademark assistance. They are highly praised for their strategic thinking, professionalism, and timely delivery, with 100% of reviewers noting their impressive project management and communication. Their expertise in brand development and corporate identity has consistently satisfied clients, earning them a perfect satisfaction rating across all reviews.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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$10,000+$100 - $149 / hr10 - 49Austin, TX
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See all 8 projectsUnpack'd is a branding and marketing agency specializing in brand identity development, packaging design, and brand strategy. With 100% positive feedback from clients, they are praised for their creativity, strategic thinking, and ability to align with client visions. Approximately 80% of reviewers highlight Unpack'd’s impressive project management and communication, emphasizing their flexibility and commitment to meeting deadlines.
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$25,000+$150 - $199 / hr2 - 9San Rafael, CA
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See all 7 projectsIlluminator is a branding and marketing agency renowned for its expertise in brand strategy, corporate identity, and brand development. Client feedback highlights their ability to deliver world-class creative solutions efficiently and effectively, with 100% of reviews praising their strategic insight and collaborative approach. Notably, 80% of clients commend their innovative brand positioning and visual identity design, while emphasizing their impressive project management and communication skills.
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$5,000+$200 - $300 / hr2 - 9Burbank, CA
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See all 9 projectsElevate My Brand is a branding and marketing agency specializing in brand identity development, brand strategy, and corporate branding. Reviews highlight their excellent project management, creative collaboration, and budget-conscious approach, with 100% positive feedback and praise for their organized, fluid, and responsive team. Clients appreciate their ability to transform information into compelling brand solutions.
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$10,000+$300+ / hr2 - 9Laguna Beach, CA
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See all 12 projectsRobyn & Robyn is a branding agency specializing in brand identity development, logo design, and marketing strategies. The company consistently earns positive feedback, with 100% of reviewers praising their professionalism, attention to detail, and responsiveness. Clients commend Robyn & Robyn for their ability to effectively capture brand essence and deliver high-quality visual identity designs that align with their corporate branding goals.
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$50,000+$150 - $199 / hr10 - 49San Francisco, CA
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See all 4 projectsSalt Branding is a distinguished branding agency renowned for its strategic focus on brand development, brand positioning, and corporate identity creation. Client feedback highlights their exceptional responsiveness, deep industry understanding, and ability to deliver comprehensive brand solutions, with 100% of reviewers noting their strategic insight and attention to detail. While their strategy work is highly praised, a few clients noted room for improvement in their account management during project execution.
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UndisclosedUndisclosed10 - 49Alexandria, VA
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See all 3 projectsWilliams Whittle Associates Inc is a branding agency specializing in brand development, corporate identity, and visual identity design. The firm consistently receives positive feedback for its responsive communication, expert project management, and ability to provide significant value within client budgets. Approximately 100% of the reviews highlight their branding and marketing expertise as key strengths.
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$10,000+Undisclosed2 - 9Atlanta, GA
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See all 1 projectsPrequel is a branding and marketing company renowned for its comprehensive services in brand identity development, brand strategy, and corporate branding. Clients consistently praise their professionalism, accessibility, and ability to deliver seamless projects with authentic brand positioning, contributing to a 20% revenue growth for one client, reflecting largely positive feedback.
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$50,000+$100 - $149 / hr10 - 49Sioux Falls, SD
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See all 4 projectsEpicosity is a comprehensive digital marketing agency offering services such as digital advertising, branding, content creation, and SEO. The overall feedback from reviewers is overwhelmingly positive, highlighting their responsiveness, innovative strategies, and effective project management. Approximately 100% of reviewers commend their client collaboration and strategic insights, often leading to improved engagement and measurable results in client campaigns.
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$10,000+$200 - $300 / hr10 - 49Baltimore, MD
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See all 8 projectsBackroom is a branding and marketing company that excels in brand identity development, visual identity design, and brand strategy. Reviews reflect a positive experience with 100% of clients praising their deep expertise and impressive project management. Clients appreciate their ability to integrate into teams and deliver strategic insights, with 75% highlighting their commitment to understanding client needs.
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$10,000+Undisclosed10 - 49Austin, TX
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See all 3 projectsPushstart Creative is a design and development company specializing in industrial design, UX/UI design, branding, and app and website design. The reviews reflect a 100% positive sentiment, with clients highlighting their impressive breadth of skills, timely execution, and excellent communication. Reviewers consistently mention Pushstart Creative's ability to deliver high-quality work and guide projects toward success.
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$25,000+$150 - $199 / hr10 - 49New York, NY
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See all 11 projectsClarke is a distinguished branding and marketing agency known for its expertise in brand identity development, logo design, and corporate branding. Garnering overwhelmingly positive feedback, 100% of reviewers commend their attention to detail, creativity, and ability to meet tight deadlines. Clients appreciate Clarke's collaborative approach, flexibility, and high-quality deliverables, often exceeding expectations in brand development and visual identity design.
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$10,000+Undisclosed2 - 9San Francisco, CA
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See all 4 projectsBartlett Brands is a branding agency specializing in Brand Strategy, Brand Development, and Corporate Identity. Their services are highly praised, with 100% of reviewers highlighting their exceptional brand strategy and repositioning capabilities. Clients commend their creativity, nimbleness, and effective project management, as well as their ability to elevate brand presence, as evidenced by their impactful rebranding projects and positive client feedback.
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Undisclosed$100 - $149 / hr2 - 9Oakland, CA
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See all 4 projectsArtsy Geek is a branding and graphic design company known for their expertise in Brand Identity Development and Visual Identity Design. They received 100% positive feedback, with clients praising their ability to elevate branding and manage complex projects smoothly. Their commitment to understanding and executing brand strategies has left clients impressed, fostering long-term partnerships.
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$10,000+$150 - $199 / hr10 - 49Worcester, MA
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See all 7 projectsDavis Advertising is a comprehensive branding agency offering services such as brand development, logo design, and corporate identity. They are praised for their organizational skills and responsiveness, with 100% of reviewers highlighting effective communication and professionalism. The company excels in understanding client needs, though they could enhance pre-project design ideation.
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$1,000+$300+ / hr10 - 49Orlando, FL
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See all 13 projectsMKC Agency is a branding and marketing firm known for its expertise in brand development, corporate identity, and visual identity design. With 100% positive feedback, clients emphasize their efficient project management, rapid delivery, and alignment with company values. The agency's ability to significantly boost revenue, web traffic, and client engagement is consistently praised.
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$1,000+$25 - $49 / hr10 - 49Austin, TX
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See all 6 projectsOutcraft is a branding and visual identity design agency specializing in brand development, corporate identity, and website design. They consistently deliver high-quality outcomes, evidenced by a 100% satisfaction rate from clients who highlight their innovative UX design, efficient project management, and responsive communication. Notably, 67% of reviewers praised their brand identity and visual design capabilities.
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$10,000+$150 - $199 / hr2 - 9Lakewood Ranch, FL
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See all 21 projectsElephantMark LLC is a branding and marketing agency specializing in brand identity development, brand strategy, and visual identity design. The company consistently receives positive feedback for their creative expertise and hands-on project management, with over 90% of reviews highlighting their exceptional brand development skills and commitment to client goals. Clients frequently praise their ability to translate visions into cohesive brand identities that enhance market presence.
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$1,000+Undisclosed10 - 49Bend, OR
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See all 22 projectszö agency is a branding and marketing firm specializing in brand identity development, brand strategy, and visual identity design. Reviewers consistently praise zö agency for their exceptional project management, strategic insights, and commitment to understanding clients' visions. Approximately 100% of the feedback is positive, emphasizing their attentiveness, effective communication, and ability to deliver tailored branding solutions on time and within budget.
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$25,000+$100 - $149 / hr10 - 49Raleigh, NC
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See all 10 projectsTHE REPUBLIK is a strategic branding and marketing agency renowned for its creativity and strategic depth, excelling in brand identity development, brand positioning, and visual identity design. With a significant track record, the firm has garnered overwhelmingly positive feedback, with clients like Graybeard Distillery and Dilworth Coffee attributing their brand success to THE REPUBLIK's expertise. Approximately 95% of reviews highlight their ability to transform brand identity and strategy into tangible market success.
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$10,000+Undisclosed2 - 9Chicago, IL
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See all 6 projectsC2 Creative Studio is a branding agency specializing in brand development, visual identity design, and brand strategy. They are consistently praised for their high-quality work, responsiveness, and effective project management. With reviews highlighting their expertise in brand identity and logo design, 100% of clients express satisfaction with their services, often noting their impressive client service and attention to detail.
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$1,000+$100 - $149 / hr10 - 49Saint Louis, MO
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See all 2 projectsTimmermann Group is a St. Louis-based digital marketing agency specializing in SEO and strategic paid social management. Client reviews highlight their exceptional ability to deliver rapid SEO results and impressive creative ad campaigns. With 100% positive feedback, clients commend their transparency, effective communication, and high-quality services, particularly in copywriting and graphic design.
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$10,000+$150 - $199 / hr2 - 9Oak Park, IL
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See all 9 projectsFamous Victory is a branding and design company specializing in brand identity development, visual identity design, and marketing strategies. Across the reviews, 100% of clients express satisfaction with their methodical approach, strong project management, and creativity. They are praised for their ability to understand and articulate the client's vision, leading to successful brand positioning and identity development.
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$5,000+$100 - $149 / hr2 - 9Seattle, WA
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See all 15 projectsStates of Matter is a branding agency specializing in brand identity development, logo design, and corporate branding. The company garners positive feedback for its exceptional project management and communication, with 100% of reviewers praising their clarity and understanding of client visions. Clients highlight their innovative brand strategies and personalized approach, noting that States of Matter consistently delivers visually appealing and strategically aligned brand identities. Their collaborative process and commitment to aligning with company values are frequently commended, making them a valuable partner in brand development and visual identity design.
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$1,000+$200 - $300 / hr2 - 9Yardley, PA
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See all 6 projectsBiondo Creative is a web design and digital marketing company specializing in creating responsive and visually appealing websites, as well as providing SEO and PPC services. Reviewers consistently praise their professionalism, attention to detail, and effective communication. Impressively, 100% of the feedback is positive, highlighting the seamless project management and successful outcomes delivered across various industries.
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$10,000+$150 - $199 / hr10 - 49Nashville, TN
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See all 8 projectsProof Branding is a corporate branding agency specializing in brand strategy, development, and visual identity design. They have consistently received positive feedback (approximately 95%) for their collaborative and client-focused approach, with 80% of reviewers highlighting their expertise in brand identity development. Clients commend their ability to transform visions into cohesive and professional brand identities, significantly enhancing brand presence and recognition.
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$50,000+$200 - $300 / hr10 - 49Spokane, WA
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See all 5 projectsPropaganda Creative is a branding and marketing company specializing in brand identity development, visual identity design, and corporate branding. They received overwhelmingly positive feedback, with clients praising their ability to transform ideas into engaging public-ready content and noting significant improvements in brand engagement. A notable 100% of reviewers commend their exceptional project management and adaptability.
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$1,000+$50 - $99 / hr10 - 49Honolulu, HI
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See all 35 projectsGame Changer Marketing Solutions is a dynamic marketing company specializing in branding and visual identity design. They receive overwhelmingly positive feedback, with all reviewers lauding their responsiveness and impressive project delivery. Notably, 100% of clients commend their dedication and professionalism in brand identity development and logo design.
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$5,000+$50 - $99 / hr10 - 49Beverly Hills, CA
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See all 30 projectsAnkord Media is a branding and creative agency specializing in brand identity development, visual identity design, and brand strategy. With a 100% positive feedback rate, clients praise their ability to enhance brand perception and engagement, mentioning strategic thinking and creative execution. Notably, 47% increased session duration and 25% higher conversion rates demonstrate their success in brand positioning and marketing initiatives.
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$50,000+$150 - $199 / hr2 - 9Bellevue, WA
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See all 9 projectsGA Creative is a comprehensive branding agency specializing in brand identity development, logo design, and brand strategy. Across their reviews, they received 100% positive feedback, particularly highlighted for their responsiveness, customer-focused approach, and collaborative project management. Reviewers consistently praised their ability to transform vague concepts into cohesive visual identity designs that resonate well with the intended audience.
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$5,000+$150 - $199 / hr10 - 49San Francisco, CA
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See all 9 projectsNUEX Creative is a branding agency known for its expertise in brand identity development, logo design, and marketing strategies. With a 100% positive feedback rate across all reviews, clients praise their professionalism, timely project management, and ability to exceed expectations. Notably, 75% of reviewers commend their attention to client needs and creative output, highlighting their strong cultural alignment and value for cost.
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$25,000+Undisclosed2 - 9Minneapolis, MN
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See all 1 projectsSussner is a branding agency specializing in brand identity development, logo design, and corporate branding. Clients consistently praise their attention to detail and effective project management, leading to increased brand recognition and success. Notably, 100% of reviewers highlighted the company's precision and thoughtfulness in their approach.
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$250,000+$150 - $199 / hr50 - 249Washington, DC
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See all 5 projectsSENSIS is a full-service marketing and advertising agency specializing in multicultural and bilingual promotion and strategy. Their client feedback is overwhelmingly positive, with around 90% of reviewers highlighting their professionalism, dedication, and effective communication. Sensis is praised for their ability to effectively manage complex projects and deliver results on time and within budget, with many clients noting their collaborative and client-focused approach.
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$25,000+$150 - $199 / hr10 - 49Boston, MA
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See all 6 projectsBreakaway is a branding agency renowned for its disruptive approach to brand development and corporate identity. With extensive expertise in brand strategy and positioning, Breakaway has facilitated a 20-25% monthly growth for clients like Wasabi Technologies, highlighting their proficiency in brand identity development. Reviewers praise the agency's innovative mindset, with 100% mentioning their strategic and creative capabilities, although some noted a desire for more involvement in digital strategy.
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$1,000+$100 - $149 / hr2 - 9Seattle, WA
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See all 2 projectsWide Wind is a versatile branding and marketing agency offering services such as brand development, SEO optimization, and digital marketing. The company has received 100% positive feedback, with clients particularly praising its customer-centric approach and ability to significantly increase website traffic and lead generation. Notably, clients report improvements in efficiency and brand identity development.
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$10,000+$200 - $300 / hr10 - 49Baltimore, MD
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See all 3 projectsWarschawski is a marketing and communications agency specializing in web design, email, and SMS program management. Reviews highlight their expertise, effective communication, and timely delivery, with no negative feedback reported. Approximately 100% of reviewers commend their professionalism and adaptability, emphasizing the agency's ability to integrate seamlessly with client teams and provide strategic insights.
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$5,000+$100 - $149 / hr10 - 49Houston, TX
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See all 8 projectsAdvertas is a marketing agency specializing in comprehensive branding services, including brand development, corporate identity, and strategic branding. Their clients praise their technical expertise and ability to support both startups and established companies. Feedback is overwhelmingly positive, with reviewers highlighting their strong project management and communication skills, as well as their effective go-to-market strategies.
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$250,000+Undisclosed250 - 999El Segundo, CA
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See all 3 projectsWpromote is a digital marketing agency specializing in SEO, PPC management, and social media advertising. The company is praised for its effective communication, strategic planning, and ability to scale with client growth. The reviews highlight their expertise and detailed reporting, with 100% of feedback being positive and noting their adaptability to client-specific needs.
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$10,000+$100 - $149 / hr10 - 49Salt Lake City, UT
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See all 4 projectsRiot is a branding and marketing agency that specializes in brand identity development, logo design, and branding strategy. Across reviews, 100% of clients praised Riot's efficiency, strategic planning, and impactful brand development, contributing to significant business growth, such as a 500% increase in eCommerce sales for one client. Clients consistently commend their project management skills and passion for client success.
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$100,000+Undisclosed10 - 49San Francisco, CA
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See all 6 projectsGershoni Creative Agency is a branding and marketing firm specializing in brand strategy, corporate identity, and visual identity design. Reviews reflect a strong emphasis on creativity and project management, with clients praising their flexibility and ability to deliver high-impact branding solutions. Approximately 100% of the feedback is positive, highlighting their success in brand development across diverse industries.
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$10,000+$150 - $199 / hr10 - 49Charleston, SC
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See all 13 projectsObviouslee is a branding and marketing agency specializing in brand identity development, logo design, and strategic brand positioning. Clients consistently praise their creativity and professionalism, with over 90% of feedback highlighting their ability to create polished, impactful branding materials. Their collaborative approach and ability to meet tight deadlines are frequently noted as standout qualities.
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$10,000+$150 - $199 / hr2 - 9Culver City, CA
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See all 5 projectsDunclyde is a branding agency specializing in logo design, brand identity development, and visual identity design. Across their reviews, 100% of clients commend their personal touch and collaborative approach, noting improvements in brand recognition and corporate identity. Their professionalism and dedication to delivering exceptional brand strategy and marketing solutions are consistently highlighted.
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$5,000+$150 - $199 / hr2 - 9Norristown, PA
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See all 17 projectsIperdesign, Inc. is a branding and design company specializing in brand strategy, website development, and corporate identity. Their clients commend their punctual project delivery, responsive communication, and creative design approach, with over 90% of reviews highlighting their strong brand development and client interaction skills. The company's consistent alignment with client values and budgetary considerations is notably praised.
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$10,000+$150 - $199 / hr10 - 49Windham, NH
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See all 5 projects36 is a branding and creative agency specializing in brand development, brand strategy, and corporate identity services. Across their reviews, they consistently receive positive feedback, with approximately 95% of reviewers highlighting their expertise in brand positioning and visual identity design. Clients commend their innovative approach and collaborative team, noting the significant improvements in brand recognition and customer engagement following their interventions.
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$10,000+$150 - $199 / hr2 - 9San Francisco, CA
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See all 8 projectsUNIT partners LLC is a branding and corporate identity company specializing in brand development, brand strategy, and visual identity design. Their client feedback is overwhelmingly positive, with about 90% of reviews highlighting their creativity, responsiveness, and attention to detail. A common theme among reviewers is the company's ability to effectively communicate and adapt to client needs, ensuring client satisfaction and successful project outcomes.
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$25,000+$150 - $199 / hr10 - 49Chicago, IL
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See all 4 projectsNelson Cash is a branding company specializing in brand strategy, visual identity design, and brand identity development. Their comprehensive brand camp process results in a new company name, logo, and marketing collateral. Reviews highlight their responsiveness and efficiency, with 100% positive feedback regarding their innovative approach and high-quality outcomes. Clients appreciate their ability to deliver exactly what was promised within projected timelines.
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$5,000+$150 - $199 / hr2 - 9New York, NY
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See all 4 projectsBeacon Branding LLC is a branding and corporate identity agency specializing in brand development, logo design, and brand strategy. The company consistently receives positive feedback, with 100% of reviewers highlighting their creativity, professionalism, and effective project management. Clients appreciate their insightful approach and ability to create impactful visual identity designs that align with market needs.
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$25,000+$200 - $300 / hr50 - 249Falls Church, VA
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See all 7 projectsViget is a digital design and development agency specializing in user experience design, web development, branding, and custom software solutions. Reviews highlight their exemplary project management, adherence to timelines, and high-quality deliverables. Approximately 100% of reviewers praised their ability to deeply integrate with client teams and their non-hierarchical structure, emphasizing strengths in communication and a collaborative culture. While noted as pricey, clients unanimously agree that Viget's expertise justifies the cost.
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$1,000+$100 - $149 / hr10 - 49Villa Park, IL
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See all 47 projectsOlive Street Design specializes in Brand Development, Marketing, Corporate Identity, Logo Design, and creating online presence for businesses. Reviews highlight their professionalism, exceptional customer relations, and the quality of their services, particularly in delivering attractive websites and business consulting. Clients commend their responsiveness, understanding, and value for cost, making them a highly recommended partner for branding and marketing needs.
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$10,000+$150 - $199 / hr10 - 49San Francisco, CA
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See all 6 projectsViewstream is a multidisciplinary branding and marketing agency specializing in brand strategy, design, and visual identity development. Clients consistently praise Viewstream's ability to elevate brand positioning and excel in digital mediums, with a 100% satisfaction rate in achieving project goals, such as increasing site traffic by 3.5 times. The agency is commended for its seamless workflow and creative execution.
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$5,000+$100 - $149 / hr2 - 9Baltimore, MD
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See all 7 projectsHere and Now Creative Co is a branding agency specializing in brand strategy, brand identity development, and visual identity design, particularly for female-founded businesses. The overall feedback is overwhelmingly positive, with clients praising the agency's ability to translate visions into compelling brand identities, effective communication, and a highly collaborative approach. Approximately 80% of reviews highlight the agency's strong brand strategy and personalized attention. Clients appreciate their efficient project management and commitment to timelines.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$25,000+$300+ / hr10 - 49New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.2/40.018/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36/40.016.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.9/40.018.8/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.3/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.6/40.018.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.6/40.017.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding10% Naming20% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$75,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.4/40.017/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.