The Brand Consultancy

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing at Curi. We’re a full-service advisory firm offering insurance, financial, and business solutions. We specialize in supporting physicians and healthcare professionals to achieve success in medicine, business, and life.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Brand Consultancy to accomplish for Curi?

We’ve hired The Brand Consultancy for large-scale brand evolutions, including brand essence, positioning, pillars, visual expression, brand voice, and creative interpretation.

SOLUTION

What was the scope of their involvement?

The Brand Consultancy has done five years’ worth of brand projects and campaigns. Across the many brand evolution projects and campaigns, the scope of work has always been multifaceted. The brand work has included brand health market research, frequent updates to our brand standards, and strategy for internal and external rollouts. The campaigns have included various assets deployed across email, our website, landing pages, paid media, social media, giveaways, and more.

The Brand Consultancy typically kicks off with meetings that result in 2–3 concepts. The concepts are always so good and complete that if there weren’t any needed changes, they could literally be implemented the very next day. They do a great job with memorable messaging, fresh, eye-catching art direction, and equally excellent project management. The deliverables include brand guidelines, messaging options, campaign assets, images, and a plethora of other ideas that could additionally be implemented if needed.

What is the team composition?

We work with 2–5 people.

How did you come to work with The Brand Consultancy?

We found them through an online search. We chose them because they were close to our geographic location, their pricing fit our budget, they had a great culture fit, and they offered good value for the cost.

What is the status of this engagement?

We started working with them in April 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a 45% increase in brand awareness and engagement, which we’ve measured through GA4, HubSpot, and brand health research. We’ve also seen a 60%–70% increase in web traffic.

How did The Brand Consultancy perform from a project management standpoint?

Their project management skills are excellent. They hold weekly meetings, ask a lot of questions, use reflective listening skills, and provide timelines with due dates. They always deliver comprehensive work products on time that exceed expectations.

What did you find most impressive about them?

They do a tremendous job of understanding our business and providing work that is so thorough and polished. They’re also accessible, flexible with changes, and easy to work with.

Are there any areas they could improve?

No, there aren’t any.