What evidence can you share that demonstrates the impact of the engagement?
Putting all our marketing focus into SEO, paid search, and social media as a strategy was a risk at the time and using it to drive offline business was a huge step forward. We’re a sales organization first and foremost. KPI’s and attribution of sales are a deciding factor of where we spend our efforts and focus.
For the longest time, proving offline sales as a result of online marketing was like hunting the holy grail. When you’re using social media advertising or purchasing online ads, it’s hard to tell whether it’s driving actual in-store sales. You know it is driving activity, but the direct attribution is a difficult piece to nail down. After hiring Wpromote, we’ve had the opportunity to work directly with companies like Google and Facebook and as a result was able to participate in multiple beta programs focused on offline attribution with them. We’ve started showing online ads to offline sales attribution with quantifiable numbers, which has been a huge step forward.
We were a much smaller company when we initially began working with Wpromote, but over the years we’ve grown, and they have been able to scale with us. After a merger and number of acquisitions, we went from 70 locations to over 750. Using their services, we were still able to scale appropriately.
Regarding reporting, the statistics, metrics, and reporting methods they employ are another big reason why we’re now completely with Wpromote. They report on our advertisements’ progress, performance, and direction consistently and keep a watchful eye on the numbers. It’s not just a recap of what happened, but a dive into what was learned with insight as to what direction we should be heading next. When compared to other firms, their reporting and strategy planning is a night and day difference.
They’ve always been able to do a great job while keeping our costs down. They’ve made great strides in optimizing our campaigns and spending our money wisely.
How did Wpromote perform from a project management standpoint?
They’re spot-on. There’s never a lack of communication. We have bi-weekly calls, and I am probably on the phone every day with our strategist or account managers to talk about the different projects we’re working on together. We have a set of different weekly calls for email, social media, and web programs.
What did you find most impressive about them?
I appreciate and value their straightforwardness and candidness. I don’t like to be sold; I like to know the facts and understand what needs to be done to accomplish the goal. They provide excellent, very detailed reporting about what we’ve accomplished while moving toward those goals. Their willingness to work through challenges with us has been great, and working with their team has been pleasant.
Are there any areas they could improve?
There aren’t many things they could do better. During the first two years of our partnership, we went through several team transitions. That could have been handled a little more smoothly, but it worked out well. We’ve got a great team in place.
Do you have any advice for potential customers?
Be open to feedback and willing to look at the reality of the situation. Give Wpromote the information they need to do the work they do. Request an audit and don’t go in with the thinking that you won’t learn anything about your own company. Be open-minded and see what they have to say. They’re specialists in their field. We’ve taken a lot of their suggestions, and it’s done wonders for our business.