What was the scope of their involvement?
There was a wide range of things they did with us. They first took us through their 4-hour brand workshop to figure out our identity, our values, what we wanted, and where our business was going. They then crafted a brand shift story, communication plan, and helped us identify and create the story as people who would be in our demographic. Then we created a plan of what the other things that we wanted to accomplish.
They also helped us with our core program offering and helped us develop the content and facilitation piece. They helped us with content with an editorial calendar and assisted us with blog posts, too. Resound created some print collateral pieces for us as well, including a folder and one-pager sales sheets that help explain each of our programs.
In addition, they made a few updates and changes to our website. We’re going to be doing a complete re-do of our website in the coming weeks, which they’ll be helping us with.
What is the team dynamic?
We worked primarily with Mike [Managing Partner, Resound], who is on the large strategy and vision team. We worked with Eric [Director of Creative Services, Resound] on the project management side, but also on the course content and facilitation side. We worked with Kayla [Brand Strategist, Resound] on the content side who helped us with our writing.
When we work on the website, we’ll be with Nikki [Senior Web Developer, Resound] and Douglas [Web Developer, Resound].
How did you come to work with Resound?
They are a tenant of our co-working space and moved in a couple of years ago. When we realized there was continued confusion in the marketplace of what we do, that they were in our backyard, and heard really great things about them, we decided to talk to them about our marketing and brand needs.
How much have you invested with them?
We invested $27,000 for phase one.
What is the status of this engagement?
We started working together in July 2017, and the work is ongoing.