Borenstein Group, Inc.

BACKGROUND

Please describe your company and position.

I am the Director, Corporate Communications of an energy solutions company.

Describe what your company does in a single sentence.

We are a national leader in electrical resiliency-as-a-service, powering data centers, manufacturers, EV fleets, critical infrastructure, communities and businesses of all sizes to ensure business continuity during unexpected power outages from extreme weather, infrastructure failures, cyberattacks and other grid disruptions.  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Borenstein Group, Inc. to accomplish?

• Elevate Enchanted Rock's National Brand as the Go-To Provider of Prime, Backup and Flexible Power Solutions for Critical Infrastructure

SOLUTION

How did you find Borenstein Group, Inc.?

Existing Relationship

Why did you select Borenstein Group, Inc. over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Quality of work

How many teammates from Borenstein Group, Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Strategic messaging, GTM, voice of customer , competitive market research, and design and development of revamped company website to rebrand the company in support of growth and content marketing. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Rebranding to leadership position in the competitive energy space focused on microgrids, generators, renewables and grid support services

Reposition EnchantedRock through Voice of Customer and Internal Stakeholders Interviews to formulate a strategic marketing approach.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at Borenstein Group is easy to work with. They delivered on projects, kept me aprised of any schedule changes, and reminded us before deadlines to help keep the project on track. 

What was your primary form of communication with Borenstein Group, Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team took time to understand our industry, our company, and help us figure out what we needed. It wasn't just pasting a new skin on our old website but rather providing strategic guidance on how to best position ourselves. 

Are there any areas for improvement or something Borenstein Group, Inc. could have done differently?

No changes!

BACKGROUND

Please describe your company and position.

I am an executive at an Engineering Company.

Describe what your company does in a single sentence.

We are an engineering company specializing in innovative solutions for aerospace and ground tactical applications including Telemetry Data Systems (TDS), deployable tactical systems, and net-centric domain warfare.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Borenstein Group, Inc. to accomplish?

• Design website to present new product offering

SOLUTION

How did you find Borenstein Group, Inc.?

Referral

Why did you select Borenstein Group, Inc. over others?

• High ratings
• Good value for cost
• Referred to me
• Other

How many teammates from Borenstein Group, Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our company consists of innovative engineering products and we were launching a new telecommunications field-device for telemetry usage by C5ISR domain users. We tasked The Borenstein Group with create an innovative web site and product marketing materials (digital) for the new technology so we can present it in trade shows.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project objectives have been achieved as we were able to launch our new technology product on time, on budget, and on target to the decision makers in C5ISR world, resulting in new leads and sales.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered on-budget, on-time, and on-target working with us to overcome some challenges of making the demo work before launching. I would rate their project management as medium to high .as far as competency and getting things done.

What was your primary form of communication with Borenstein Group, Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Good communications, creative digital design that proved functional and useful for us, in a very technical environment, and overall creativity and innovation.

Are there any areas for improvement or something Borenstein Group, Inc. could have done differently?

Nothing that I noticed. They were great.

BACKGROUND

Please describe your company and your position there.

We are a private equity firm specializing in:

• Aerospace
• Defense & Government Services
• Space
• Power Generation
• Specialty Industrial markets

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Borenstein Group, Inc.?

• Digital Branding
• Website design, and development
• Corporate Naming
• Content Marketing

SOLUTION

How did you select this vendor and what were the deciding factors?

As a leading Mergers & Acquisitions firm in Industrial, Aerospace, and Defense, choosing the right creative agency was critical to our success. The marketing challenge was to incorporate multiple Fire and life safety service integrator companies that we acquired to create a new holding company with an online digital destination. The end goal was to build a highly credible and professional website and brand so we could meet our strategic growth objectives.

The decision factors for selecting the Borenstein Group:

1. Knowledge of the Security Industry and B2B market space.
2. Comprehensive evaluation interviews
3. Industry reputation.
4. Competitive Pricing.

The Borenstein Group was the clear winner because they were highly responsive and showed us how they would integrate creative messaging, solid marketing strategy, and effective web design.

Describe the project in detail and walk through the stages of the project.

Over the course of 60 days, we’ve worked hand in hand with The Borenstein Group from discovery sessions with our stakeholders, industry research, to approving designs and ideation to quality assurance to launch.

This included designing our holding company’s brand strategy, new web site, new corporate name, tagline, corporate identity logo and content marketing. The project was initiated in late 2021 and launched just a few weeks later, on time, within budget, and within schedule. The project was successfully launched in February 2022.

How many resources from the vendor's team worked with you, and what were their positions?

The agency’s team included Borenstein Group:

• CEO and Chief Strategist
• Account Director
• Digital Creative Director
• Digital Visual Designer
• Content Marketing Writer
• Web Developer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We received strong feedback from our clients and industry peers about the brand professionalism of our new website and digital presence.

How effective was the workflow between your team and theirs?

We worked together as partners to process ideas, information, and iterations. We feel that we work with a responsive and caring agency that knows what we need.

What did you find most impressive or unique about this company?

Because our requirements were complex and involved multiple decision-makers. We were especially impressed with the level of communication and their dedication to ensuring we were happy customers. Ultimately, that’s what makes the difference.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I’m the CEO of OMNITECH Systems, an innovative enterprise software modernization and development IT company. We’ve been in business for just over 20 years. We offer consultancy, design, development, and implementation services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Borenstein Group, Inc., and what were your goals?

We hired the Borenstein Group, for the second time in our company’s lifetime, to help reposition the company as a leader in IT transformation, particularly in the Government space and select commercial B2B sectors. My mission to them was to rebrand our old image into a modern, persuasive, and effective brand that would help us gain instant credibility and compel prospects to get to know us.

SOLUTION

How did you select this vendor and what were the deciding factors?

Over the years, we have used the Borenstein Group several times, because they are reliable, cost-effective, and know technology marketing. Our team looked on the internet for potential providers and had a few discussions with them. But Borenstein Group's background in technology branding and website design made them appear to be more qualified, and it proved to be the case.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The Borenstein Group designed our IT company's brand, website, and marketing materials. To begin, they came up with a concept and branding strategy, with colors and imagery. They then designed and developed our website. Based on our growth strategy, they helped us organize a logical path to present our capabilities in a new way and then designed all of our collateral materials.

How many people from the vendor's team worked with you, and what were their positions?

We worked with 3-4 people from their agency, including the CEO, creative director, visual design, and of course a web developer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

As you know, you never get a second chance to make a first impression. As OMNITECH's CEO, I know that we got what we wanted as prospects complimented us on our website and I also see that the communications of our capabilities have improved.

Describe their project management style, including communication tools and timeliness.

Their deliveries are always on time. Throughout the process, we had multiple iterations, and they did their best to keep things on track. Overall, we had a great experience working with them.

What did you find most impressive or unique about this company?

Their flexibility is what makes them stand out. Since we are engineers and not marketers by trade, they guided us through the process and explained everything. It made the project easier for us.

Are there any areas for improvement or something they could have done differently?

There is nothing I would like to criticize.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a fast growing cyber security company that serves federal government enterprise information technology needs though integrated SaaS solutions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Borenstein Group, Inc.?

We have experienced rapid growth this year which involved acquiring two companies and incorporating them into a unified flagship brand facing public sector IT. We looked for a digital branding and marketing agency that knows our craft and our unique markets in cybersecurity solutions primarily for defense and aerospace.

We've interviewed five dc-based agencies and hired The Borenstein Group to rebrand us from going to market strategy to recasting our website, marketing collateral, and messaging for our business development organization. The Borenstein Group was a clear choice and did the hard work very effectively in record time.

SOLUTION

How did you select this vendor?

We got referrals from other defense and aerospace contractors and looked at the marketing agencies web sites. Then we interviewed the top four and overwhelmingly chose Borenstein over other good possibilities.

Describe the scope of their work in detail.

The Borenstein Group was engaged to achieve the following scope:

1. Go to Market strategy development
2. Collect competitive intelligence on key competitors.
3. Develop top line brand messaging and unique value proposition
4. Creative execution of the new website, content marketing, and visual design.
5. Development of user scenarios and case studies for our sales team.
6. Launched PR and branding campaign.

What was the team composition?

I led our management team and worked with Borenstein Group CEO, Gal Borenstein, who was very involved in helping me herd cats and make all pieces come together. Borenstein creative team acted like part of our team and it made the whole experience easier and on point.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The Rebranding efforts which included presenting us in a smart and effectively adding new solutions to our portfolio were very successful. Our government customers complimented us and as a result of learning about our expanded solutions, we've won several multi-million dollar RFPs. Borenstein Group helped us look capable and confident in a very competitive market.

How effective was the workflow between your team and theirs?

We established a work plan and had weekly meetings to ensure the train is moving in the right direction. With everyone being busy in our company, the Borenstein Group was easy to work with and very attentive and flexible.

What did you find most impressive about this company?

What impressed me the most about the Borenstein Group was that they not only delivered a polished creative product but acted as if they were part of our company. Also, their knowledge of the federal market and our technology saved us an immense amount of time. They showed up prepared.

Is there any area for improvement or anything that could have been done differently?

No one is perfect and a lot of deadlines shifted from the original schedule but we, the customer, were the culprits. Ideally planning our own feedback loop to include fewer people could have saved some time in the approvals process from our end. But it all worked out to our satisfaction.

BACKGROUND

Introduce your business and what you do there.

I’m the program manager for The Rendon Group, Inc. We’re a small boutique PR firm that does consulting work for various commercial and government clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Borenstein Group, Inc.?

We brought them on to redesign our website. The engagement was tied to our business development goals; we wanted to attract more business.

SOLUTION

What was the scope of their involvement?

It had been some time since our website had been spruced up. Borenstein Group, Inc. handled a total redesign. They also provided some branding strategy and guided us through the whole process. Their team gave a lot of insight on how to brand including design, look and feel, images, colors, and how to communicate to our target audience which is primarily the federal government.

What is the team composition?

I worked directly with Gal (Founder & CEO) and Connie (General Manager), his project manager. There were a number of other individuals behind the scenes who also worked on the project.

How did you come to work with Borenstein Group, Inc.?

We had already talked to a couple of other vendors when Borenstein Group, Inc. sent out a solicitation offering their work. Our CFO received it via email and liked what she saw. We called them and had them come in. We ultimately chose them because Gal had the greatest grasp of our needs related to targeting the federal government for business, more so than other designers.

How much have you invested with them?

We invested about $22,000.

What is the status of this engagement?
The project ran from November 2019–August 2020. We launched the website in the middle of August.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In the long term, we’ll be looking at how much traffic the site receives and how much of that results in inquires for services and new business. Since we just launched, we don’t have any metrics quite yet.

How did Borenstein Group, Inc. perform from a project management standpoint?

They were fabulous with project management and always met deadlines. One of the best qualities of their team was their flexibility. We had some setbacks on our side and had to change the scope of the project several times. They were extremely accommodating to our change requests that were disruptive to the project calendar.

Their team took on these new changes and made sure we got the website we wanted in the end. What’s more, they never gave us any trouble about it at all, despite it being outside the scope.

What did you find most impressive about them?

In addition to their flexibility, it’s their expertise. Gal is an expert on branding; He’s not a “yes” man either. We approached him a couple of times with different ideas and he had no problem telling us if something wouldn’t work or help us reach our goals. I was really impressed by their flexibility, expertise, and proactiveness in keeping us on the right track.

Are there any areas they could improve?

No, we worked together really well and there were no areas that needed improvement.

Do you have any advice for potential customers?

We were more productive toward the end as our internal team became more familiar with web design. We could’ve been more productive from the start had we understood our own goals and asserted ourselves. Instead, it unfolded over time.

Any preplanning and strategizing before engaging with Borenstein Group, Inc. will be helpful. They’re wonderful. They’ll guide you completely but if you have a better understanding of what you want from the get-go, it’ll be a more productive project.

BACKGROUND

Introduce your business and what you do there.

We are a large government services provider, primarily for the United States Department of Defense and the United States Department of Energy, as well as a host of other agencies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Borenstein Group, Inc.?

Our former company sold its government services division to another entity. Over the last four months, we’ve been working on branding the new company.

We had a short window of time when we knew our company was going to be acquired. So, we had to do everything from A to Z to brand the new company.

SOLUTION

What was the scope of their involvement?

The team helped us through our launch, doing everything from a branding perspective. This involved developing the tag line, identifying our values and our messaging, creating an advertising campaign, building our website, and providing creative graphics. They helped us launch the branding materials.

At first, they required us to do a lot of “homework” (e.g. a two-day off-site session with our executive leadership team and our new owners). We identified the values of the company (e.g. what is important to our stakeholders) to help us develop the rest of the branding materials.

Also, they researched our clients and employees to identify what was important and the strengths and weaknesses of the company. That analysis fed into the brand development initiatives.

After that, they put together the project management plan from A to Z to launch the company. This involved content development, graphics support, the development of brand guidelines, and the development of advertising. They also helped us negotiate media buys with DC film media. 

We had to start from scratch on our website. This involved highlighting information from our old company’s site and bringing it into the new site. Key features include a lot of graphics and video.

What is the team composition?

Our main point of contact was Gal (CEO, Borenstein Group, Inc). We interfaced with him primarily, but also with three others on his team. He had a lot of support on his team that we did not communicate with.

How did you come to work with Borenstein Group, Inc.?

A consultant gave me their name. We were considering about 10 others. We researched their website and then cold-called them. Based on that call, we had several interactions with them for proposal development. Then, they came in to do their oral presentation for about 15 of us. We narrowed it down and made the selection.

Our decision was primarily based on their written and oral proposal. They did a very good job expressing what they could do to help brand our company. More importantly, they connected to our business line and our markets. Basically, this wasn’t their first rodeo in our market.

How much have you invested with them?

The initial investment was around $350,000, but it’s ongoing. Those numbers are still being negotiated.

What is the status of this engagement?

We started working with the team in November of 2019, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We could not have been successful without their partnership mentality and devotion. We worked as a team, with phone calls and deliverables every day. They bent over backward to make sure we were ready to launch our new company in such a short window. 

How did Borenstein Group, Inc. perform from a project management standpoint?

I think they performed very well. There were a lot of last-minute changes, and we had a lot of cooks in the kitchen. Based on these difficulties that we brought to the engagement, they did a lot of heavy lifting. They worked over-time, and they were devoted to us as a partner over the last three months to make sure we were successful with our launch.

What did you find most impressive about them?

They stood out because of their connection to our market. Other firms may be equally as creative, but there aren’t many firms that know our market as well. They were able to take their expertise and apply it to help us. We didn’t have to walk them through everything or hold their hand. They knew what was needed.

The most impressive aspect of this partnership is that they went above and beyond the call of duty to make sure they were meeting our needs. 

Are there any areas they could improve?

Their CEO is extremely smart, experienced, and helpful. However, I think sometimes he was overworked. He should have asked some of his key members to help him more than they were at the end. His devotion was a good attribute, but I think he should have pulled his support team in a little bit more to help him.

Do you have any advice for potential customers?

As always, make sure you’re asking many questions so you select the right partner. While they are very devoted to their client-customer relationship and know the market, you should also check their creative staff and creative capabilities. Their creative support staff could be a little stronger.

BACKGROUND

Introduce your business and what you do there.

I’m the managing partner of a full-service boat sales company called Fairwinds Marina, LLC.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Borenstein Group, Inc.?

Our previous site was about two years old, so we wanted to do a refresher. The goal was to get an efficient, effective, and beautiful new site.

SOLUTION

What was the scope of their involvement? 

Based on our outline, Borenstein Group, Inc. developed a fast-loading WordPress site, which involved a few key steps.

They first connected my boat inventory to BoatTrader so that I could get real-time updates. Then, they set up the phone and email trees within our system, which had been a hard task for other providers I’ve worked with. 

Finally, they handled all of the embedding and analytics, making sure that the site was optimized for search engines.

What is the team composition? 

My main point of contact is Gal (CEO, Borenstein Group, Inc.), who takes care of everything quickly. There are several others working behind the scenes, too.

How did you come to work with Borenstein Group, Inc.?

I’ve actually worked with them since the ‘90s. Back then, they helped put together a state-of-the-art website and developed a marketing tagline for my self-storage company.

When it came time to update my marina website, I wasn’t satisfied with my previous designer, so I reached out to Gal. We talked, and I made sure that his team could do all of the various things that needed to be done.

How much have you invested with them?

So far, we’ve spent between $10,000–$25,000.

What is the status of this engagement?

We started this project in October 2019 and planned to go live January 2020, though Borenstein Group, Inc. managed to deliver ahead of schedule. We’re still working together for SEO tasks, and they stay on top of our tech updates.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s been a first-class operation. People have been delighted with the new site because they can now find the information they’re looking for. The number of leads from the website alone from January to the beginning of February has been in line with the numbers we hit during the previous summer.

How did Borenstein Group, Inc. perform from a project management standpoint?

For both of my engagements, I’ve been pleased that they’re on time as promised. I communicate first and foremost with over the phone because I prefer hearing information and reading the tone.

What did you find most impressive about them?

Their overall professionalism and on-time delivery stand out. We also don’t need to have a lot of back-and-forths. I have every confidence that if I bring up an issue, they’ll solve it for me efficiently. The team is adept at messaging, designing, and implementation, and they’ve met all of my expectations.

Are there any areas they could improve?

No, I’ve been incredibly pleased with the process and am thankful that I decided to switch back to them as my web designer.

Do you have any advice for potential customers?
 
When you’re dealing with any consultant, it’s best to come prepared. Have an idea of what you’re trying to get done so that their team can deliver something that you want.

BACKGROUND

Please describe your company and your position there.

Our federal contracting companies provide a full spectrum of IT services, including management, consulting, medical, technology, and professional services. We also offer management and support of programs, projects, professionals, and technical staff. I manage B2G marketing and branding, supporting the revenue generation through government contracts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Borenstein Group, Inc.?

We hired them to conduct market research and develop a go-to-market strategy for a specific service.

What were your goals for this project?

Through market research, we wanted to validate the need for the service, dollars appropriated by government agency for the service, and the appropriate messaging that would resonate with government program managers and contracting officers. We hoped to generate greater awareness and ultimately win contracts.

SOLUTION

How did you select this vendor?

My team researched local B2G agencies with specific expertise in market research, go-to-market strategy execution, and marketing and advertising expertise. We researched a few firms and selected Borenstein Group, Inc. based on their credibility and past outcomes.

Describe the scope of their work in detail.

After selecting Borenstein Group, Inc., we had discovery sessions with management, subject matter experts, and the marketing team. We identified objectives, conducted internal research about our expertise, and determined the scope of work, timing, and deliverables. They conducted external market research to validate our internal research, then developed a research report and a go-to-market strategy that detailed messaging and target markets. They recommended next steps on how to execute the plan through specific tactics, including a white paper, digital media, advertising, social media, email marketing, and a lead generation platform.

What was the team composition?

I’ve worked closely with the principal of the agency and their team. They’ve also been open to collaborating with our subject matter experts, management, and marketing team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The campaign is still underway, but six weeks after the launch we've generated 40 leads, positive feedback from existing and prospective customers, and greater visibility as a thought leader in our industry.

How effective was the workflow between your team and theirs?

It's easy to communicate with Borenstein Group, Inc. They provide regular updates, and we connect with them by phone weekly and through email regularly. They don't miss deadlines.

What did you find most impressive about this company?

Their knowledge of how Washington operates is unmatched. We've learned more than we thought we would. As a result, we've engaged them on a broader project with a similar scope.

Are there any areas for improvement?

No firm is perfect. They could improve their artwork a bit, but we're pleased with their knowledge, web development abilities, and outcomes.