A cross-cultural agency driving behavior change.

We don't live in one cultural box. We are cultures in flow.

Each of us isn't merely defined by ethnicity, but by everything else around us. Music. Food. Art. Religion. Politics. Economics. Geography. Media. Other people. And that affects how we think, act and interact. Culture begets cultures.

Understanding how this drives consumer actions is at the core of our work.

Ads don't work. Content does. Because people experience content. To change behavior, you need to engage people first—through useful, digitally relevant means. These are the tools we use to build engagement, spark motivation and drive action among the cultures our clients look to influence. 

We begain in 1998 as three people in a warehouse in Whittier building websites. Today, we're a full-service marketing and advertising agency in Los Angeles, Washington, DC, Austin and Atlanta, creating experiences out of cultural insights to drive behavior change.

 

 
Undisclosed
 
$150 - $199 / hr
 
50 - 249
 Founded
1998
Show all +
Los Angeles, CA
headquaters
  • Sensis
    811 Wilshire Blvd Suite 2050
    Los Angeles, CA 90017
    United States
    213.341.0171
other locations
  • Sensis
    500 Penn St. NE
    Washington, DC 20002
    United States
    202.969.2283
  • Sensis
    6101 W. Courtyard Drive Suite 1-125
    Austin, TX 78730
    United States
    210.389.3344

Portfolio

Key clients: 

AltaMed, OneWest Bank, Orange County Fair & Event Center, MLK Jr. Community Hospital, UCLA Extension, Washington State University., MetroLink, San Diego Gas & Electric, Sempra Energy, CDC, U.S. Army, Boston College.

Reviews

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PR for Energy Company

"I think Sensis has done a fantastic job in helping us get the right message to the people we need to reach."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

The client hired Sensis to act as their public relations representative and promote their natural gas project to both English and Hispanic markets and assist with graphic design.

The Reviewer
 
11-50 Employees
 
The Woodlands, TX
James Markham-Hill
Manager, Communications at NextDecade, LLC
 
Verified
The Review
Feedback summary: 

Sensis was successful in crafting the right message for the client’s audience and reaching that audience. The client had high praise for Sensis’ communication, flexibility, and management, and continues to rely on them for their PR expertise.

BACKGROUND

Please describe your organization.

Our company is called NextDecade. We are a management and development company of liquefied natural gas (LNG) projects. We are currently developing several projects in the United States. The project that Sensis has been working with us on is called Rio Grande LNG, which is a proposed LNG export facility at the Port of Brownsville, Texas.

What is your position?

I'm the manager of communications.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Sensis?

We engaged with K. Fernandez Marketing, which has subsequently become the Texas branch of Sensis, just as we were beginning the early development stages of this project. What we were looking for was an agency that had excellent local contacts in the area and was culturally well versed.

With the high Hispanic population in that area, we needed an agency that could work in both Hispanic and English markets, particularly for public relations activities and as separate support advertising on an as-needed basis. We've had Sensis on a retainer since then as well as doing additional projects along the way, including a lot of community outreach in particular.

SOLUTION

Please describe the scope of their involvement in detail.

Sensis was our public relations representative for this project. They have largely been tasked with helping us organize community outreach events, working with local media relations and helping us with our graphic design. They helped us put together the look and feel for the Rio Grande LNG brand.

They've also been working to help us set up many public events, speaking events, and open houses, as well as producing much of the print material that goes along with those events, then helping to communicate information about those events to stakeholders in the region directly.

How did you come to work with Sensis?

We began partnering with them in late 2014 just as this project was starting to get moving. We felt it was very important to find an agency that had a good understanding of the local area as well as one that had broader public relations and advertising experience in Texas. I initially did an online search, looking at companies that had that kind of experience with offices in that area as well as companies that had experience within our industry.

I reached out to about 10 different agencies. We set up initial phone calls with those agencies to discuss what we were doing and how they worked, followed by a round of in-person interviews. We thought Sensis was the best pick, given our internal strengths and capacity and their ability to support our project.

Could you provide a sense of the size of this initiative in financial terms?

We have spent somewhere between $50,000 and $100,000 working with Sensis yearly.

What is the status of this engagement?

It's ongoing, and we have them on a continual retainer.

RESULTS & FEEDBACK

Could you share any statistics, metrics or other feedback from this engagement?

We don't have metrics, but I think Sensis has done a very good job in helping us reach the people in the community that we needed to talk to or get involved with as well as helping us craft our message for the local audience. They've done a very good job of distinguishing our company from other companies that are also looking at developing in the region.

It's hard to identify specific data because we're not a typical advertiser. We're still a development company. The feedback that we've been getting from local groups, including local media, has been very positive. I think Sensis has done a fantastic job in helping us get the right message to the people we need to reach.

How did Sensis perform from a project management standpoint?

They're very good. They're very well organized, which has been great for me because I have an extremely busy schedule. They've done an outstanding job accommodating my schedule and working with me in order to pull off what we needed to do, sometimes under very short timeframes and in less than ideal circumstances. Every time, they've managed to deliver on time and on budget.

They've really done a very good job at managing what we are trying to do. Their communication with us and their flexibility have been excellent. They have always kept us updated on what we need to know on an ongoing basis.

What distinguishes Sensis from other providers?

I think it's their flexibility. In many ways, I feel that we're their only client. I know that's kind of a cliché. The way that they have been able to sometimes just drop everything else, get what we needed done, and bring in any additional partners, if necessary. They've really done an outstanding job of that. I've worked with a number of different agencies, and their ability to find the time to get the job done has set them apart.

Is there anything Sensis could have improved or done differently?

I'm sure there are. I think it's a learning curve for both parties, whenever you enter a relationship like this. But, I can't say there's something specific that stands out. It's been a very good relationship for the year and a half that we've been working together.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Marketing Strategy for UCLA Extension

"They were very focused on establishing calmness in the unit and creating a clear direction to guide their work."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Apr. - Nov. 2013
Project summary: 

Sensis overhauled a university extension’s marketing department with the goal of transferring all operations to the in-house team. They implemented best practices, wrote brand guidelines, and trained staff.

The Reviewer
 
201-500 Employees
 
Los Angeles, CA
Dean, University Extension
 
Verified
The Review
Feedback summary: 

Sensis successfully implemented a productive marketing department without ruffling any feathers; their work was surrounded with an ethos of calm. They restructured the department with thought and intention and contributed a high degree of marketing expertise.

BACKGROUND

Please describe your organization.

My organization is university extension in Los Angeles.

What is your role and responsibilities, please?

I’m the dean of a university extension. Our responsibility is to extend the school's educational offerings to the broader community both in Los Angeles, nationally and worldwide. We have about 100,000 enrollments each year. We are primarily focused on providing adults with post-graduate certificates. We have about 120 certificates that are workforce-related that we offer.

OPPORTUNITY / CHALLENGE

What was the business challenge or business goal you were trying to accomplish by working with Sensis Agency?

I had been alerted before I took the job that there were some difficulties and challenges around our marketing operation with a lot of dissatisfaction. In March of last year [2013], it became clear that we were having trouble moving forward the marketing projects that we needed to get done because of this I decided to bring in Sensis to take over our marketing operation.

Sensis came on in April and put in place a management team to partner with us. The goal from the beginning was for them to take over management to give us a sense of the kind of structure we should have as a marketing operation, to review our processes, and to lead us into the future with a new marketing operation that would be entirely our own. The goal was not to have Sensis stay with us, but to have them transition us to our own marketing entity. As of November, Sensis has fully transitioned out of our organization.

SOLUTION

Please describe the scope of their work.

Sensis provided a whole set of studies and insights throughout their time with us. They looked at the local competition. They looked at national competition. They laid out a strategy for us moving forward. They put together a plan for an institutional marketing campaign. Sensis created a digital roadmap for us on the ways we have to improve our technology to be part of the digital age. I think we are in good shape moving forward with this plan to become a real, first-rate marketing operation because of their help.

What was your process for selecting Sensis Agency with which to partner?

[The school] requires an RFP [request for proposal] process. We had three bidders on the project. Sensis was selected out of that process.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

Our partnership with Sensis included three members of their staff that were housed in our organization full time from April to November. Throughout the engagement we decided to add more items into our initial plan so we exceeded our original estimate but this was due to decisions on our end, not on Sensis Agency's.

RESULTS & FEEDBACK

Do you have any statistics or metrics to track improvement from the project?

Sensis was brought in to create calmness and to ensure that our marketing team was productive. They did that. I rarely heard about issues, missed deadlines, or dissatisfaction after Sensis came on board. The people that they assigned to integrate with my team are people who are very competent. They emote calmness in the face of difficult times. That was very helpful. Part of what they did in the restructuring of our organization was identify new positions as well as rewrite a number of job descriptions in the marketing unit. They must have rewritten eight to 10 job descriptions for us. They really brought their marketing expertise in, and I’m confident we have a stronger marketing team because of it.

In addition to implementing a marketing framework, Sensis started to implement methods to improve our social media marketing efforts. They also helped to identify problems with our website that are going to have to be fixed. Sensis did a number of things to improve the delivery of our efforts. At the same time, they made sure that the projects that had been in the pipeline continued to get out on time. We ended last year with about a 3%-4% increase in enrollments above the previous year. Despite the mid-year interruption, we were able to come through fine. I couldn’t have been happier with what they did.

Is there anything unique about Sensis Agency that really makes them stand out, compared to other business partners you’ve experienced?

What’s important in a business partnership is that they want to do your work, not their work. From the very beginning, Sensis really wanted to understand our end goal. They were very focused on establishing calmness in the unit and creating a clear direction to guide their work. I’ll be ever grateful to them for having made that happen.

Looking back on the work so far, is there any area that you think they could improve upon or that you might have them do differently?

I wouldn’t identify anything. I think they did an outstanding job. I was really happy with them.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    We got lots of value.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding Campaign for Commercial Bank

"The overall creative and management team are responsive and very professional."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
June 2014 - Ongoing
Project summary: 

Sensis fleshed out a marketing strategy to help a commercial bank reach the Hispanic market. They produced print ad campaigns and also provided ongoing exploration of research into the multicultural market.

The Reviewer
 
10,000 + Employees
 
Los Angeles, CA
Senior Marketing Manager, Commercial Bank
 
Verified
The Review
Feedback summary: 

Sensis was keenly attuned to the idiosyncrasies of the target market. They asked interesting questions that drove the work in unique directions, but they also took direction well. The team delivered great copy in both English and Spanish. Overall, they were a responsive, professional group.

BACKGROUND

Please describe your organization.

We’re a commercial bank based in the United States with a retail footprint primarily on the West Coast.

What is your role and responsibilities, please?

I'm vice president and senior marketing manager, focusing on multicultural marketing.

OPPORTUNITY / CHALLENGE

What was your goal for working with Sensis Agency?

Our goal was to reach out to multicultural markets. When working with Sensis for this particular project, we were targeting a Hispanic demographic here in California. The project was to develop marketing and communication pieces that were culturally relevant, and communicate them directly to the Hispanic audience.

SOLUTION

Please describe the scope of their work.

Our work with Sensis started June of 2014. In September, we launched a print ad in Spanish throughout California which ran for a couple of months. We maintain a close relationship with Sensis, and keep in contact around any research, data, or insights that are available within the multicultural segment.

RESULTS & FEEDBACK

Do you have any statistics or metrics to track improvement from the project? Are you satisfied with their performance?

This specific project was a branding campaign. There were no direct response metrics around it. During the development of the print ad, we were very satisfied with the way Sensis handled the project. They were primarily tasked with helping to flesh out our strategy to reach the Hispanic segment, including any cultural insights or relevancy that would contribute to the development of the print ad. From the beginning they took the time to really understand our bank’s brand. They were always on target, and had a keen grasp of our market. Their copywriting skills both in English and in Spanish were great. We had minimal edits.

Is there anything unique about Sensis Agency that really makes them stand out?

They are very data driven. They come to the table with a lot of questions that you may have never thought of, which helps to get you thinking. They bring a lot of data and research to help substantiate their recommendation, or to identify opportunities and challenges. The overall creative and management team are responsive and very professional. They take direction well, and are able to work with a limited budget and a tight schedule.

Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?

No. They have been totally on mark.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer