TUNGSTEN

BACKGROUND

Please describe your company and position.

I am the director of people and strategy for a data management solutions company. 

Describe what your company does in a single sentence.

We provide expert data management solutions that optimize performance, enhance reliability, and ensure scalability for businesses across diverse industries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TUNGSTEN to accomplish?

• Designed a New Logo

SOLUTION

How did you find TUNGSTEN?

Online Search

Why did you select TUNGSTEN over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from TUNGSTEN were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We recently collaborated with Tungsten, a skilled design team to create a new logo that better reflects our brand's identity and values. This fresh, modern design captures the essence of who we are, highlighting our commitment to innovation and expertise in data management. The new logo serves as a visual representation of our growth and dedication to staying ahead in the industry while maintaining the core principles that our clients trust and rely on.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The team from Tungsten efficiently gathered insights about our company, presenting us with a range of potential logos, each with well-defined meanings aligned with our brand. Through a collaborative process, they helped us refine our focus and provided revised designs that perfectly captured our vision. The project was executed seamlessly, with the entire process—from initial concepts to final approval—completed within an impressive four-week timeframe.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Tungsten's project management was exceptional, consistently delivering work on time and even ahead of schedule. Their team ensured we were always well-informed, meeting with us regularly to explain each phase of the project in great detail. With a quick turnaround on revisions and clear, effective communication throughout, they made the entire process smooth and stress-free, demonstrating their commitment to our satisfaction at every step.

What was your primary form of communication with TUNGSTEN?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about Tungsten was their incredibly positive culture—it's clear that they are a team of caring, creative individuals who are truly passionate about their work. Their expertise was equally impressive; they are highly skilled at what they do and offered valuable insights throughout the process without ever being too pushy. We thoroughly enjoyed working with them. They made the experience both rewarding and enjoyable, blending professionalism with a genuine enthusiasm that was truly unique.

Are there any areas for improvement or something TUNGSTEN could have done differently?

One area for improvement would be attention to detail in their prework documents, as I noticed several spelling errors that initially made me a bit nervous about the project. However, once we met the team and began working together, all of my concerns quickly turned to excitement. It became clear that their team was solid, and their expertise and professionalism far outweighed the initial impression from the documentation.

BACKGROUND

Introduce your business and what you do there.
I’m the CMO of Netspend, a fintech company.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with TUNGSTEN?
We needed help coming up with a new corporate brand name.

SOLUTION

What was the scope of their involvement?
TUNGSTEN provided branding services for us. The team helped us come up with ideas for our company name based on a creative brief I made for them.
What was the team composition?
We worked with three members of TUNGSTEN’s team, including Phillip (President) and John (Creative Director).
How did you come to work with TUNGSTEN?
Someone I respect referred TUNGSTEN to me, so I decided to reach out to their team and started to work together right away.
How much have you invested with them?
We invested around $38,000–$40,000 with them.
What is the status of this engagement?
We worked together from June–August 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?
TUNGSTEN came up with a compelling list of names that reflected strategic rigor and creativity, which helped us get to a really good place for what we were looking for.
How did TUNGSTEN perform from a project management standpoint?
TUNGSTEN led a very well-managed process — they were timely, responsive, and quick.
Are there any employees from the service provider's team that you would like to give a shout-out to in this review?
TUNGSTEN’s team was professional, responsive, and courteous throughout the engagement.
What did you find most impressive about them?
TUNGSTEN was strategic, responsive, courteous, professional, and creative.
Are there any areas they could improve?
I didn’t think there was anything they could improve on.
Do you have any advice for potential customers?
I recommend people working with TUNGSTEN because they provided great work for me, and the quality of their deliverables was top-notch while being pleasant and with good pricing.

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of a company in the K12 education space. We have seven businesses focused on both B2C and B2B transactions. We serve teachers directly and large school districts, charter school networks, and others. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TUNGSTEN?

We were rebranding three of our companies and bringing them under a single brand umbrella. As part of that, we hired TUNGSTEN to help us develop a product nomenclature system. 

SOLUTION

What was the scope of their involvement?

We initially gave TUNGSTEN a briefing on our brand positioning strategy. Our team provided the background of the services and products the three businesses brought together. There were other briefing documents used to get them up to speed. I provided them with plenty of customer research data, too. 

The deliverable was a nomenclature system that would guide us in naming our products under the new brand umbrella. Our teams had a series of meetings and worked together from taxonomy as the starting point to the actual nomenclature system. We collaborated until we landed on a set of product names. 

What is the team composition?

Our team worked with four people from TUNGSTEN. One was a project manager who handled the scope of work and invoicing tasks. We had two main points of contact, and the founder was involved toward the tail-end of the project. 

How did you come to work with TUNGSTEN?

We found TUNGSTEN on Clutch. 

How much have you invested with them?

We spent around $40,000. 

What is the status of this engagement?

The project lasted from October–December 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We don’t have any success metrics yet because we’re in the midst of a complete brand overhaul. Our company is rebuilding our website from the ground up, and it won’t launch until March 2023. 

How did TUNGSTEN perform from a project management standpoint?

TUNGSTEN’s communication was great, and their process was simple to follow. The team’s work style was relaxed and friendly — they were enjoyable to spend time with during our various Zoom meetings. 

What did you find most impressive about them?

Apart from having a nice sense of humor, they were truly sharp and knew what they were doing. They had an in-depth specialization that was truly helpful for us. Overall, we had a smooth process of working with them.

Are there any areas they could improve?

No, there aren’t any. 

BACKGROUND

Introduce your business and what you do there.

I’m the president of VANIGENT BioPharm. We provide commercial services to the pharmaceutical and biotechnology industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TUNGSTEN?

We were looking for another trademark and logo and needed help with branding.

SOLUTION

What was the scope of their involvement?

TUNGSTEN guided us through the entire branding process. This involved identifying the company that we wanted to be, coming up with a new brand name, and creating a corresponding logo to reinforce our brand. Additionally, their team reviewed our previous brand guidelines and interviewed some stakeholders of our company to better understand our company. Following this, they helped us work on other branding elements to make sure everything coincided with our new name and logo.

What is the team composition?

We worked with five people from their side, including the owner.

How did you come to work with TUNGSTEN?

We found them through a recommendation.

How much have you invested with them?

We spent around $25,000–$50,000.

What is the status of this engagement?

We worked together on this project from September–November 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We were extremely pleased with their process, listening skills, and the quality of their outputs. We also received positive feedback from our customers, sales teams, and partners regarding our new branding.

How did TUNGSTEN perform from a project management standpoint?

They did an excellent job of delivering on time and responding to our needs. For communication, we use email, phone calls, Google Meet, and Microsoft Teams.

What did you find most impressive about them?

We were impressed with every aspect of their services. They were extremely good with project management and communication, and their process and deliverables were great.

Are there any areas they could improve on?

I honestly can’t think of anything that they could’ve done differently.

Do you have any advice for potential customers?

I recommend working with TUNGSTEN — they did great work for us.

BACKGROUND

Introduce your business and what you do there.

I’m the founder & CEO of Loving, an agricultural company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TUNGSTEN?

We needed a company that could handle our branding needs.

SOLUTION

What was the scope of their involvement?

TUNGSTEN created a new brand for us. We started the engagement by conducting brainstorming meetings to build our concept. After that, TUNGSTEN provided us with new fonts, colors, look and feel, and other branding elements. 

What is the team composition?

We worked with around six people from TUNGSTEN.

How did you come to work with TUNGSTEN?

We found TUNGSTEN through a referral.

How much have you invested with them?

We spent around $55,000 on this project.

What is the status of this engagement?

We worked together from April 2020–February 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

TUNGSTEN delivered high-quality work, and they were very easy to work with.

How did TUNGSTEN perform from a project management standpoint?

TUNGSTEN put together a great team that not only excelled in project management but also worked hard to ensure that the entire project was not robotic and that the creativity kept on flowing.

What did you find most impressive about them?

TUNGSTEN took ownership of driving the project, and they were very receptive to our feedback.

Are there any areas they could improve?

No, I have no complaints. The outcome was great.

BACKGROUND

Please describe your company and your position there.

I am the owner of VidaVibe an apparel line for lovers of a vibrant lifestyle. VidaVibe is an apparel brand designed for active participants of life - the players, the creators, the dreamers, the doers – all those that choose to live every day to the fullest, show up with a positive attitude, and dream about their next adventure.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TUNGSTEN, and what were your goals?

Our company was Pura Vida Volleyball for 10 years in order to cover a bigger broader market we wanted to rebrand and appeal to everyone. Our goal was to come up with a name that would still embrace who we are and where we are going!

SOLUTION

How did you select this vendor?

We interviewed over 4 companies and found like Tungsten was able to help us specifically on the next stage of our company.

Describe the scope of their work in detail, including any steps and the final deliverables.

We started with a brand Development worksheet for our company and then discussed more in-depth of our direction of where we are going as a company in the next 10 years. We went through 4 rounds of name discovery and were able to review each name and what we liked out of it. After discovering our name went into the same process of logos. We worked closely with the graphic designer to reach our goals of what we were looking for.

How many people from the vendor's team worked with you, and what were their positions?

We worked with the owner, John and Elizabeth the Brand Strategist, Blake, and the graphic designer Dereck .

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Because of the name transition we are able to go forward with a strong and unique name into the market place. We are excited to be able to branch out and explore into more markets.

Describe their project management style, including communication tools and timeliness.

Our communication was great and very timely. We always had the next steps and a meeting in place of how to keep moving the needle to reach the end goal of a logo and new name!

What did you find most impressive or unique about this company?

Their commitment to make sure we were happy and getting exactly what we were wanting out of it.

Are there any areas for improvement or something they could have done differently?

We were very happy with everything working with TUNGSTEN.

BACKGROUND

Introduce your business and what you do there.

I’m the COO of Radiant Credit Union, a state-chartered, not-for-profit, credit union. We’re based in North Central Florida, and we proudly serve communities in 15 counties.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TUNGSTEN?

When we converted from a federal to a state-chartered credit union, we had to take the federal word out of our company name. Thus, we had to decide if we were going to retain our previous brand name or go through a complete rebrand.

We also had to make a quick decision since both the National Credit Union Administration (NCUA) and the Florida Office of Financial Regulation (FLOFR) needed to review and approve the decision we made. In connection with that, we hired TUNGSTEN to help us decide which option was the best for us. 

SOLUTION

What was the scope of their involvement?

TUNGSTEN met our board of directors and executive management, and they described the process we were going to follow. They helped us explore our options on whether we’d go for refreshing our previous brand logo or creating a completely new brand name, logo, and look. The team was able to present many choices because they researched our business, history, competitors, and industry as well as conducted surveys of our entire employee population.

After talking to them, our company went ahead with the rebranding path. Subsequently, they pitched 15 names to us, and we narrowed them to six options. From the six options, they designed logos that went along with the proposed names so that we could see how our brand was going to look.

In the end, our company decided that our new brand name would be Radiant Credit Union. Following that, the team built a brand book that served as the guidelines for our marketing materials moving forward. They came up with new names and taglines for our existing products, too.

In addition, we use a third-party company to design and develop our website, and TUNGSTEN oversaw reviewing our platform and they suggested changes we could integrate. They also designed the wrap for our facility vehicle as well as the city buses that we advertise on in addition to other graphic materials. Then, they led our branch refresh efforts by assisting with our signage, advertisement layouts, and other templates we were using.

What is the team composition?

We worked with 5–6 people, including Elizabeth (Director of Brand Strategy), Phillip (President), and Derek (Senior Visual Designer). When we created specialized projects, we transitioned to working with three employees from TUNGSTEN.

How did you come to work with TUNGSTEN?

We found TUNGSTEN through another credit union. We also did research on other credit unions that converted from federal to state-chartered. We analyzed who they hired during their rebranding process and TUNGSTEN came up a couple of times. Based on what we saw from their website and from our initial call, we thought that we could work well together with them because they were honest and open.

What is the status of this engagement?

We worked together from March 2020–October 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

From a marketing standpoint, our new branding caught people’s attention. Our existing members really adapted well to our new look and feel. Our rebranding was quite difficult considering that our members were used to what we had for 40 years.

TUNGSTEN really helped our stakeholders ease into our new branding and marketing. More importantly, we were able to continue growing because of their support. In fact, we were able to open a new branch in Live Oak, Florida with the new rebranded look.

How did TUNGSTEN perform from a project management standpoint?

We only had a short timeline, but TUNGSTEN was able to accelerate everything. We also didn't miss any deadlines. We had weekly meetings and they sent us status updates through email, and we could always call them if we needed anything no matter the time. Overall, we had no issues.

What did you find most impressive about them?

We were impressed by the way they looked at our business from a 360-degree view. On top of considering our potential and existing members, they thought about how our employees would perceive our new branding and how it would change our culture. They were more than just a vendor to us — we considered them as a partner.

Are there any areas they could improve?

Perhaps, they could offer additional services right after rebranding. In our project, they did some graphics and other materials, but they weren’t ongoing projects. If they could have that already in their portfolio, that’d be great.

Do you have any advice for potential customers?

If you’re going to use them for rebranding, make sure that you include top-level internal team members from different areas within your business. In our case, we did that, and TUNGSTEN was able to listen to everybody’s ideas. It also gave TUNGSTEN a ton of viewpoints to work with. Overall, it was beneficial not only for a few people in the company but for everybody in our organization.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of an online car competition platform. We draw raffles to select winners who will bring home different car models.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TUNGSTEN?

We needed their team's branding skills.

SOLUTION

What was the scope of their involvement?

We engaged TUNGSTEN to work on our company's branding. We had our own ideas and solid business and financial models, but we needed a dedicated team to execute branding solutions for us. Although we didn't require them to, their team initially conducted extensive trademark research to flesh out accurate strategies for us.

Upon collating their findings, TUNGSTEN finalized our brand name, story, and positioning statement and determined the concepts and themes they could rely on as they generate design-related ideas. They then formulated our visual identity by designing our logo and choosing our brand colors and fonts. Finally, they devised a brand style guide for us to adhere to.

What is the team composition?

We worked with a team of 2–6 resources, depending on the project phase. Our main point of contact was their brand strategist.

How did you come to work with TUNGSTEN?

We had a vetting process, and TUNGSTEN made it to our shortlist. We chose their team because they understood our requirements and expressed genuine enthusiasm for our collaboration.

How much have you invested with them?

We spent $20,000.

What is the status of this engagement?

Our branding project with TUNGSTEN ran from March–August 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

TUNGSTEN handled the entire process with professionalism and expertise — the branding solutions they generated were well-received by our staff and target market. We conducted regular market testings through our focus groups, and everyone was pleased with our brand message and encouraging strategies. 

Apart from giving us marketable results to start with, we highly appreciated TUNGSTEN's capacity to deliver quality work while maintaining an enjoyable process. Overall, we were satisfied with everything they came up with and how they collaborated with us.

How did TUNGSTEN perform from a project management standpoint?

We communicated via email and Zoom. TUNGSTEN met our timelines and were flexible in addressing our urgent modification requests. They were a dedicated partner that worked according to our availability and kept us updated every step of the way.

What did you find most impressive about them?

We were most impressed with their astounding ability to form a connection with us. TUNGSTEN gave us a good working experience by handling every task with confidence and leading us to success.

Are there any areas they could improve?

They were a great partner — I couldn't point out anything constructive about their work.

Do you have any advice for potential customers?

Immerse yourself in the process to ensure that they are meeting your branding goals. Additionally, be transparent in giving feedback — TUNGSTEN is a collaborative partner that will incorporate your opinions and ideas into their work.

BACKGROUND

Introduce your business and what you do there.

I’m the business development head at one of Terrafugia’s product lines, Commaris, and we’re building unmanned aerial vehicles (UAVs) for commercial applications. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TUNGSTEN?

Our division did not have a name, and we needed help in coming up with a company and product name.

SOLUTION

What was the scope of their involvement?

We started by meeting through video calls where TUNGSTEN asked us many questions to know more about our new company. They want to understand our product, our audience, and our ideals. We went through multiple sessions to ensure they had all the information they needed to set off and formulate a plan. 

TUNGSTEN took all the information we gave them and turned it into several sessions. They gave us 10 name choices for every session. Each name choice came with a logo and description of what it means. We rejected many of their suggestions for various reasons, but they always came back to give us another set of 10 — it was an iterative process.   

TUNGSTEN and I kept a shortlist together and only presented 1–2 names that we thought were exceptional to the company's president. They first did the company name, and after that, they worked on the product name. The product name was more difficult to produce and had more iterations. 

Additionally, TUNGSTEN gave us an online catalog that includes different versions and colors of our logo. It also contained guidelines about how to publish and present our brand. We provide the style guide to our web developers, social media managers, and graphic designers.

What is the team composition?

First, I worked with their president. Later, their team evolved to 3–4 people, including John (Brand Strategist) and a graphic artist.   

How did you come to work with TUNGSTEN?

I searched for branding providers through Google search. I did my due diligence and looked at the websites of the shortlisted vendors to understand their companies. We’re an aircraft company, and I looked for agencies that had experience working in our industry. After that, I interviewed the shortlisted agencies. 

I ended up hiring TUNGSTEN because they really wanted to understand our company and our goals before anything else. Their proposal was excellent. Additionally, they were the most economical out of the shortlisted companies. 

How much have you invested with them?

We spent around $50,000–$55,000.

What is the status of this engagement?

Our engagement lasted from March–July 2021.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I presented TUNGSTEN’s work to various people in our company, and it received unanimous approval. Everybody liked the name, and the logo was awesome. Both the name and logo represented our company.

We attended a big three-day trade show in Las Vegas along with our competitors, and it’s our first time showcasing our brand. Everybody at the show came over to our 18-foot tower that displayed our name. People loved our name, it looked good in the logo, and they all pronounced it correctly. Even our competitors think we did a great job; we received industry validation. 

How did TUNGSTEN perform from a project management standpoint?

TUNGSTEN is excellent at project management; John was our dedicated project manager. 

Every week, TUNGSTEN drove the agenda for our meetings, which ended up being extremely productive and informative. Their presentation skills were phenomenal — they weren’t prodding us, and we just sat there and watched. After our meetings, John gave us a summary, a to-do list, and the date for the next meeting.  

TUNGSTEN’s team was very friendly and had a lot of experience in this area. They were at the helm, driving us through the process. Even though it seemed like they were taking a long time and asking us a lot of questions, in the end, we understood that they did what they had to do. The whole process was a great experience. Everybody was so friendly and serious at the same time. 

We received tremendous value for our money, and I could say TUNGSTEN put serious work and hours into this project.

What did you find most impressive about them?

TUNGSTEN’s professionalism was impressive. They were a well-organized team — their presentations were phenomenal. They had a script, and each person had a role. We didn’t listen to the same voice droning on and on for an hour. They took turns for the presentation. 

Beyond their professionalism, they were very personable and friendly as well. They were great to work with. I recommend them to everybody; they did an excellent job for us. 

When I was interviewing other companies, I often spoke with their owner or president. However, with TUNGSTEN, three people spoke to me on our first call. They came to me as a team, and I could tell they had a lot of good chemistry among themselves — that was infectious. 

Are there any areas they could improve?

I can’t think of anything.