Brilliant Brand Name Development

GOLD VERIFIED

Tungsten Branding provides company naming and branding services for tech start-ups, Fortune 500 companies, and everything in between. Tungsten is known for intuitive brand name creation that aligns the company/product/service name and messaging with its core capabilities and values. Tungsten specializes in rebranding growing businesses that have outgrown their original identity. In short, if you need clarity, you need Tungsten.

Tungsten Branding has created over 500 regional, national, and international brand names for companies, products and services. Tungsten President & Founder Phil Davis, is a member of the Forbes Agency Council and serves as a frequent keynote speaker on the topic of "Brilliant Brand Marketing." Phil is a contributing author for Forbes & Entrepreneur and has written for, or been quoted in, Forbes, Entrepreneur, The Wall Street Journal, Inc.com, AdAge, The Washington Post, and Business Week magazine.

For company naming & branding enthusiasts, Tungsten produces "Brilliant Branding," a branding podcast featured on iTunes, SoundCloud, GooglePlay, & VoiceAmerica.

 
$10,000+
 
Undisclosed
 
2 - 9
 Founded
1999
Show all +
Brevard, NC
headquarters
  • 43 Broad Street, Unit 103
    Brevard, NC 28712
    United States

Portfolio

Key clients: 

AO Smith, Ferguson, Japan Tobacco International, Quaker Houghton, Franchise Services, Arch Insurance Group.

Addition Financial Image

Addition Financial

A regional credit union looking for a total rebrand.

 

Rebrand Strategy

Name Development

Visual Identity Development

Brand Guidelines

Domain Name Acquisition

 

The Challenge: Solve the problem of an outdated, legacy brand name.

When CFEFCU came to us their predicament was

clear - they had definitely outgrown their existing brand identity. The long acronym was short for Central Florida Educators Federal Credit Union (what a mouthful!)  

 

The Solution: Addition Financial.

The old identity was in need of some new math so the Tungsten team looked for a name that would add up. The brand name needed to pay homage to the organization’s history while remaining open and flexible to new growth. Addition did just that! As a noun, it alluded to the core curriculum fundamental to learning. At the same time that name could pivot to all sorts of “additions” e.g. new additions to the family, an additional second mortgage, a room addition, etc. The added plus was the lexicon the name provided, helping to reinforce the messaging and multiplying its effect. By rebranding as Addition Financial, the company subtracted 24 letters from the old name. Fewer words and greater impact proved a winning formula and a lasting solution. The marketing team added their own spin with the tagline “Count us in!” and the rest is history.

 

 

OmniSci Image

OmniSci

 

A major rebrand for an IT company with universal appeal.

 

Rebrand Strategy

Name Development

Tagline Development

Visual Identity Development

Domain Name Acquisition

 

The Challenge:  Rebrand an emerging IT platform to reflect its capabilities

Fast growth companies face unique

branding challenges. Maintaining a current and compelling identity is at the top of that list. The formerly named MapD faced many of these issues. Map? What Map?

 

The Solution: OmniSci

The key attributes of this brand name were scale and speed. The technology was figuratively and literally a quantum leap. How to capture that in a name?

 We play with the concept of “omni” as “in all ways and places,” something ever-present and ever available. The pairing of the word proved problematic as there was a lot of competition for that word. The final winner was the prefix “Sci” used as a suffix. Sci is not only the continuation of the word “omniscient,” but also the “sci” found in data scientists, underscoring the depths of knowledge and expertise involved in the creation of the platform. 

Next, we tracked down the owner of the exact matching .com and assisted the client with visuals, tag lines, and positioning strategy.

PODS Image

PODS

 

The brand name that launched a company and an industry.

 

Rebrand Strategy

Name Development

Tagline Development

Brand Positioning

Core Messaging

Visual Identity Development

Brand Guidelines

Domain Name Acquisition

 

The Challenge: Create a brand name that captures a new concept

 When naming a new product or service, you have to think outside the box. The original name for this product/service was Portables, a generic word often associated with outdoor toilets. Almost as bad, portables were the flimsy buildings used as temporary shelter for public schools. All the way around the name was misleading and failed to capture the unique nature of this new category in the moving and storage industry. 

 

The Solution: PODS

When presented with a product or service that is new or first-to-market, the opportunity exists to frame the language itself. (Much like the way Uber, Google, Xerox, and Kodak have done.) We searched for a word that was unique yet intuitive. PODS seemed to be just that sort of word, as in “two peas in a pod.” At the time, this word was obscure and not much in mainstream use. The client initially expressed concern about the association with aliens, space, and invasions. But after consideration, it was given a go. The word could also serve as an acronym for the pioneering service it created… Portable On Demand Storage. 

The key is creating brand names that are short, simple, intuitive, and memorable. If you do it right, you won’t be able to contain yourself.

 

Upouria Image

Upouria

A consumer product rebrand that flows off the tongue.

 

Rebrand Strategy

Name Development

Tagline Development

Domain Name Acquisition

 

The Challenge: Transform a good product name into a great one.

The toughest rebranding assignments arise when a company has a solid brand name already but needs to change

it due to trademark or other issues. (It can be tough to fix something that’s not really broken!)

 In this case, the previous name was Eden Syrups, not bad considering the associations with mystical origins and sweet temptation. But wait… there’s more! The name actually derived from the owner’s last name, Eden, a true legacy name that took a bite from the trademark apple.  

How to go from a good name to a great brand?

 

 

The Solution: Euphoria? Wait a minute...how about UPOURIA!

 We started with the original characteristics of the brand, the ingredients that made it so appealing, e.g. sweet, tasty, flowing, decadent, and we built it out from there. The list ran from Shangri La to Oasis to Paradise, but the real coup d'etat de te in branding is creating that little wink, that nod that adds an extra ounce of intrigue and interest. 

Playing with the word “euphoria” lead to the wordplay of Upouria… you pouring that sweet nectar of the gods into a warm cup of caffeinated goodness. And in an instant, eureka! Upouria was born. To top it off, the exact matching .com domain name was secured along with a matching logo design. 

 

Hotel Arras Image

Hotel Arras

A hospitality name that rises to the occasion.

 

Name Development

Tagline Development

Brand Positioning

Core Messaging

Domain Name Acquisition

 

The Challenge: Craft a name that fits the community and the culture

When the McKibbon Group approached Tungsten Branding, they had a

specific request -- to create a hotel brand that reflected both heritage and hospitality. The original name slated for the project was The Ellington, based on a 1920’s era architect of that name. The trouble was the close association with Duke Ellington. But the sentiment was there… to capture the spirit of Asheville with a name as unique as its blend of people and cultures. 

 

The Solution - Hotel Arras

As part of the deep dive in our discovery process, we uncovered a number of references to Asheville as “the Paris of the South.” In many ways, Asheville was a renaissance city, full of culture, art, industry, and forestry. It contained diverse layers of talent and topography. Just the kind of clues our wordsmiths relish!

It just so happened that a city in Northern France shared many of the same characteristics, the village of Arras. This city was known for its markets, shops, arts, and specifically its woven tapestries. So much so that the word Arras became synonymous with the art form itself. 

We had our name!

Rally House Image

Rally House

A retail rebrand that turned out fan-tastic.

 

Rebrand Strategy

Name Development

Tagline Development

Domain Name Acquisition

 

The Challenge: Transform a geographic name into a national brand

When Tim Liebert came to us he was in a bit of a bind. His fan apparel company targeted his local market

and was aptly named Kansas City Sampler. It sold a wide range of athletic gear to avid college and professional sports enthusiasts. He planned to open more stores but with just one small issue. 

He wasn’t just in Kansas anymore. 

This is a classic example of a geographically bound name. These types of company names quickly become outdated, restrictive, and misleading. In addition, having a location-based name says very little about how you do business, or why you do business. It just states the obvious, where you are!

 

The Solution - RallyHouse

RallyHouse is a great example of an evergreen, or perennial, naming strategy. By employing this type of naming technique, the brand never goes out of fashion. Fans will always want to “rally” and they will always defend their turf and protect their “house.” So whether you enter a stadium, gymnasium or auditorium, you are in the place where people celebrate their favorite teams. The name also tied subtly to familiar college associations, from sorority houses to student housing. In other words, it could be a place you call home. 

The transition from KansasCity Sampler to RallyHouse enabled Tim and crew to make the jump from local merchants to national retailers. From the initial location, RallyHouse sprung up throughout the midwest and east coast with over 64 brick and mortar stores and counting.

Reviews

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Branding & Web Design for Indoor Golf Experience Business

"Their work was outstanding."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. - Aug. 2019
Project summary: 

After going through an extensive discovery phase, Tungsten provided comprehensive branding services.  Their work involved developing a name and a corresponding tagline, as well as designing a website.

The Reviewer
 
1-10 Employees
 
New York, New York
Co-Founder & CEO, LoftLinks
 
Verified
The Review
Feedback summary: 

Tungsten’s exceptional work was met with extremely positive responses from individuals who were impressed with the color scheme and logo. The team members were open to questions and possessed different skill sets, and their services were valuable in creating boundaries for business operations.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CEO of LoftLinks, an indoor golf concept. Our goal is to open the game of golf to all types of people through diversity, inclusion, and top-notch instruction.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tungsten?

We wanted to build a strong company, but there were holes in our understanding in terms of what we should and shouldn’t do from a branding perspective. We thought it would be important for us to go through a brand development and naming process.

SOLUTION

What was the scope of their involvement?

Tungsten did an overall discovery where we talked about our brand, our mandate, what we were looking to accomplish, what field we wanted to be in, the sound we wanted, and other brands we respected. We also discussed taglines and names that we thought could go well.

They also helped us understand how names and taglines should be used and set up a patent so that our work wouldn’t be used anywhere else. Additionally, they did web design and worked on the domain to make sure that we had our bases covered.

What is the team composition?

We worked with their full team. We worked with their CEO, and as the project went on, the team evolved to include an account manager.

How did you come to work with Tungsten?

They were referred to us, and the people who referred Tungsten told us that their relationship was well-handled.

What is the status of this engagement?

This project lasted from about January–August 2019, but we still collaborate with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Their work was outstanding. It has helped us keep our brand in mind throughout everything we do. The process was so instructive, and it helped us put guard rails on what we do.

Tungsten put us on the right path. The reception has been incredible. People love the colors, the art, the designs, and the look of the logo. When people look at our Instagram feed, everything is on-brand, which wouldn’t have happened without Tungsten.

How did Tungsten perform from a project management standpoint?

Everything was top-notch. We were able to tap into all of their resources and collective experiences, which gave us a lot of confidence. We didn’t feel like any question was too silly to ask, and the team handled everything at the highest level; you wouldn’t think they were a small company. 

What did you find most impressive about them?

Having access to the whole team was amazing. Every time we had a conference call, we could tell that we were working with people who knew what they were doing. We enjoyed every interaction with them because we knew that we were going to get the best from them. It was really fun.

Are there any areas they could improve?

No, I have no suggestions.

Do you have any advice for potential customers?

If you’re coming in without experience in this area, be open-minded and talk to Tungsten’s business development team. Additionally, make sure you ask a lot of questions because you’ll become more comfortable.

Go through the business development and proposal processes. If you do that, you’ll be impressed with how the team responds to your questions. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding & Naming Services for Native American Nonprofit

“It was nice working with a team that was responsive to our feedback, ideas, and the direction that we wanted to go.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Nov. 2019 - June 2020
Project summary: 

Tungsten provided branding and naming services to help a nonprofit launch their e-commerce program. Deliverables included a name, branding guide, logo and icons, color scheme, font, and marketing collateral.

The Reviewer
 
11-50 Employees
 
Billings, Montana
Tim Guardipee
Project Director, Native American Development Corporation
 
Verified
The Review
Feedback summary: 

Tungsten’s recently launched work has already garnered positive feedback. They excelled at guiding stakeholders through a process that was unfamiliar to them, ultimately facilitating a seamless engagement. The team offered their expertise while remaining receptive to internal feedback and ideas.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Native American Development Corporation is a nonprofit based in Montana, serving a four-state region. We help with business community, economic development, tribal and Native American communities, Native American-owned small businesses, government contracting, and business development. Most recently, we got into e-commerce and starting a health clinic. I currently oversee our e-commerce program as the project director.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tungsten?

We needed branding and naming development services.

SOLUTION

What was the scope of their involvement?

Tungsten took us through a process that none of my team had gone through before. They started off by asking questions, such as what we wanted the brand to look like and what our hopes for the brand were. Then, they did a first round of names that we went through. Although we did go through a second round and different ideations of some of those, we ended up going with a name that they developed during the first round.

They also helped us develop the logo and icons, color scheme, font, and things like that. They provided collateral pieces that went along with the branding, as well as a branding guide that we utilize in our website, advertising, and other areas.

What is the team composition?

We worked with John (Brand Strategist) early on in the development. Once we started getting going, we worked with Elizabeth (Director of Brand Strategy) and her team. I probably communicated with Elizabeth more than anybody else.

How did you come to work with Tungsten?

We came up with some funding to start this e-commerce program through the Minority Business Development Agency, and we put out a bid and RFP for branding and name development services. Tungsten was one of the strongest responses that we got. We really liked what they had to offer and what they were looking at providing, so we decided to go with them.

What is the status of this engagement?

I believe we got funding around October or November 2019, so we probably started initial discussions in November. We pretty much wrapped up the last bit of collateral last month. It was a good process.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The feedback we’ve gotten so far has been positive. Since we just launched, most of the feedback has been local. People have been responsive to the name; they’re curious about it, which opens up dialogue and conversation. They definitely like the icons that we have in the logo.

How did Tungsten perform from a project management standpoint?

On our side, we had a team of 4–5 people that continuously met and were on the calls with Tungsten during the development. We looked at the things they gave us, and we followed their direction in order to get where we wanted to be.

They communicated with me and I communicated with my team, and then vice versa, so I communicated with Elizabeth, and she relayed that to her team. It worked pretty seamlessly. We got our schedules to work together. The conversations were to the point, and they got work done when we needed it to be done. They were fairly responsive and time-sensitive. We communicated through Zoom.

What did you find most impressive about them?

They took a lot of our suggestions. I think they had minimal experience working with a Native American company, so they took this work to heart. They wanted to showcase their abilities and talents while also taking our feedback into account. It was nice working with a team that was responsive to our feedback, ideas, and the direction that we wanted to go.

Are there any areas they could improve?

They could’ve gone deeper into the cultural differences between tribes across the US. I know they got into that a little bit, but they were probably unsure of what direction to take. I don’t think that’s truly on them, since there are 500 different tribes in the US, but I think they sometimes struggled to understand the differences between Southern and Northern tribes, as well as the cultural aspects and aesthetics that tribes like to use in their designs. This wasn’t necessarily a bad thing; I think they just didn’t understand some of those types of nuances.

Any advice for potential customers?

I think a lot of it goes back to the client’s team. Tungsten’s work is going to be based upon what you give them and the ideas, feedback, and thought processes that you have. Their work is only going to be as good as the client’s level of engagement. The more engaging you are, the better work they’ll do.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    They’ve been really good to work with.
  • 5.0 NPS
    Willing to refer
    If somebody were looking for a high-level service such as this, I’d definitely recommend them.

Naming & Trademarking for Pharmacy Technology Company

"Tungsten’s work has had a positive impact on our brand awareness."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - Apr. 2019
Project summary: 

After understanding the brand positioning and conducting a workshop, Tungsten led the business through a naming process to update their old name. The team also did trademark research for the names.

The Reviewer
 
11- 50 Employees
 
Dallas, Texas
Perry West
Product Manager, Cervey
 
Verified
The Review
Feedback summary: 

Tungsten’s work produced great results, including positive external feedback and increased traffic at the business’ conference. Not only did the team exhibit strong project management skills, but they were also an organized partner whose creative input was integral to the success of the launch.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the product manager at Cervey, a pharmacy-centric technology company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tungsten?

We were splitting from our parent company that was a drug wholesaler, and we were transitioning into having our technology division as its own company. We had gone through this process with another company to do our brand platform and positioning statement.

As we were going through the process, we were told that our original name was quite bland. So, we started shopping around for a naming company, which is why we approached Tungsten.

SOLUTION

What was the scope of their involvement?

We provided Tungsten with our messaging and positioning statement so that they could get to know us. They then sent questionnaires to all of our stakeholders so that they could get more input. 

We had an online workshop in which Phil (President & Founder) walked us through a bunch of questions and got to know us and our product offerings.  

Afterward, the team came back to us with a couple of different names, and, after picking our top three, we landed on Cervey. Additionally, the team did some trademarking work. 

What is the team composition?

I worked primarily with Phil and a project manager.

How did you come to work with Tungsten?

We got a couple of recommendations from a few people and I also did my own research. We found them through Clutch, and they looked like a good partner. 

How much have you invested with them?

We spent around $18,000 for naming and trademark research. 

What is the status of this engagement?

We worked with Tungsten from January–April 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

In January 2020, we went live with the new name and branding. There’s been a positive impact and people have been very impressed. We had a huge boost in traffic at our conference. Overall, Tungsten’s work has had a positive impact on our brand awareness.

How did Tungsten perform from a project management standpoint?

Our project manager was great about making sure the team hit their deadlines, keeping us on track, and moving the project along. It went really well. We communicated via phone and email

The team also created a web-based suite where we were able to see the names they had selected as well as sample templates of what the names would look like.

What did you find most impressive about them?

Tungsten provided quite a few creative options that could go different ways. Once we narrowed it down to our top 2–3 options, we had a hard time deciding which direction to go because all of them were very creative. They’ve also got good technical writing skills. 

Are there any areas they could improve?

No, not that I can think of. 

Do you have any advice for potential customers?

Make sure you’re clear about exactly what you need. Our experience was great.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Naming, Logo Design & Branding Services for Ophthalmologist

"Their team was able to think outside the norm to give us what we wanted."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb. - June 2020
Project summary: 

Unifying separate ophthalmology practices, Tungsten developed a singular brand identity to effectively communicate services. They created a brand identity including name, logo, tagline, color scheme, and font.

The Reviewer
 
1-10 Employees
 
Windermere, Florida
Deepak Raja
Co-Founder, Remagin
 
Verified
The Review
Feedback summary: 

Tungsten delivered a unique logo that satisfied the project requirements and effectively distinguished the brand in the market. The team was timely and provided suggestions to encourage success. Their creativity and ability to understand the client’s vision resulted in a valuable partnership.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Remagin.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tungsten?

My wife and I are both ophthalmologists, but she focuses on oculoplastic surgery. We had different brands. She had her ocular plastic surgery practice and I had the Orlando Eye Institute. We wanted to combine our brands because it was annoying to have two different names for the same office. We wanted an umbrella name for clients to understand our services.  

SOLUTION

What was the scope of their involvement?

Tungsten helped us to create a name, tagline, and logo. Their team found a name with an available domain because we didn’t want our website to have a different name. Those were the major components, but they also provided other brand aspects such as fonts. Their team created a different color scheme to use in our advertising.  

What is the team composition?

Our main point of contact was John (Brand Strategist).

How did you come to work with Tungsten?

I searched Google and talked to a few companies but Tungsten provided the best pitch. They talked about how they would tackle the project systematically. The other companies vaguely talked about how they would accomplish our goals. Tungsten wanted to be involved in the whole process, so their team felt like a better package. I also remembered their name because their branding was effective, which was a good sign. Even though they were a little more expensive than their competitors, I had the most confidence in them.

How much have you invested with them?

We spent about $10,000 on the project. I would totally do it again.

What is the status of this engagement?

We started this project in February 2020, and they delivered the final package in June 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Their team created a comprehensive package. We loved the process. Initially, they came up with an array of names. We liked one of the names from that first batch.

We told them that we didn’t want a medical logo. Rather, we wanted something more iconic. Again, they quickly came up with a logo that my wife and I liked. When we finished the process, we had an overwhelmingly good feeling about it.

How did Tungsten perform from a project management standpoint?

They were good at setting and meeting deadlines. In terms of availability, the issues were on our side. Their team was flexible.

What did you find most impressive about them?

Their team was able to listen to our needs. For medical practices, they might not have expected to do what we did. Their team was able to think outside the norm to give us what we wanted.

Tungsten also wasn’t afraid to give us feedback to ensure we didn’t make a bad decision. We valued their advice given their experience.

Are there any areas they could improve?

No, not really. It would’ve been nicer to have a name sooner, but the creative process takes time. The project went about as well as I could’ve possibly imagined it to. Their cost was higher than other companies, which initially gave us pause. But looking back, it was worth the investment. We wish that we started with them when we launched our company 10 years ago.

Do you have any advice for potential customers?

I would highly recommend that people go with an established marketing and branding company. It will make your life easier in the long run. I also highly recommend Tungsten. Take their questionnaire seriously because that guides the project. Attack the questionnaire and have fun with it.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    It was expensive, but you get what you pay for.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Naming & Branding Services for Moving and Storage Company

“They’re able to distill down the essence of a business and put a unique and creative spin on it.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Mar. 2019 - Ongoing
Project summary: 

Tungsten provided comprehensive naming and branding services to a moving and storage company. They helped come up with a name, tagline, iconography, logo, and brand guidelines. The work is ongoing.

The Reviewer
 
1-10 Employees
 
Tampa, Florida
George Spowart
CMO, Red Rover
 
Verified
The Review
Feedback summary: 

Tungsten succeeded in establishing a name and brand positioning that are as unique as the company’s offerings, and internal stakeholders attribute higher brand recognition rates to Tungsten’s naming capabilities. Timely, conscientious, and creative, the team delivers solid results.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

My position is CMO. Red Rover is fetchable storage, which is actually a tagline that Phil (Founder) coined. We think it will help redefine a whole new category of moving and storage. We are fairly new and have just started to build out our marketing team.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tungsten?

Although we’re in the moving and storage industry, our service offering is so different that we felt like we needed something to reflect that difference. We wanted our name and positioning to be as unique as the service offering we provide.

SOLUTION

What was the scope of their involvement?

Tungsten did everything from naming, tagline, brand iconography and logo, look and feel, voice, and brand guidelines. They really did the full package.

What is the team composition?

Phil was our primary point of contact. I know there have been several other people working on the project.

How did you come to work with Tungsten?

My company had worked with Phil on other projects before I came on board.

What is the status of this engagement?

The engagement began in March 2019, which predates my time with the company, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’ve been in marketing for a long time, and I believe we have probably gained 50% more immediate recognition based on the name versus if we had come up with something that sounded endemic to the category. The moving and storage category and the associated content can be a little dry, but having the name Red Rover allows us to have a little bit of fun with it. It gives us an opportunity to do some interesting and fun social media, as well as develop other content that’s not just about moving and storage. I believe that the brand guidelines they created for us actually won an award.

How did Tungsten perform from a project management standpoint?

They’ve been excellent. We communicate via phone calls, email, and text. They’re very timely and conscientious.

What did you find most impressive about them?

They’re able to distill down the essence of a business and put a unique and creative spin on it.

Are there any areas they could improve?

No, not that I can think of off the top of my head. It’s been really great working with them. We’ve seen great results.

Any advice for potential customers?

I would say educate them as much as possible about your category and your business. The things that you feel maybe aren’t as important, they may recognize as little gold nuggets and actually build platforms on them. Just be super engaged and transparent with them. Let them be creative, because they deliver creative.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    I think we got good value for the money.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Naming for IT Managed Services Company

“Tungsten Branding came in at a very competitive price point and delivered a high-quality service.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June - Aug. 2013
Project summary: 

Tungsten Branding guided an IT company through a renaming process. They delivered name options that correlated to the desired brand attributes. The team also ensured trademark and domain name availability.

The Reviewer
 
51-200 Employees
 
Connecticut
President, IT Services Company
 
Verified
The Review
Feedback summary: 

Despite the various challenges associated with naming, particularly in the ever-changing IT industry, Tungsten Branding helped select a name that internal stakeholders believe better positions them in the market. They deployed a creative and well-defined process and remained receptive to feedback.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the president of an IT managed services firm. We provide IT services and sell products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tungsten Branding?

Our company’s name dated back to our founding in the mid-80s and didn’t align with our service portfolio. By 2013, we were looking to rebrand our organization. As IT has evolved, so have our company and service offerings. Given how quickly the IT industry is changing, we needed a relatively generic name. Identifying a new brand name is tricky, so we decided to look for firms that would be able to help us through this process.

SOLUTION

What was the scope of their involvement?

Tungsten Branding walked us through the process of identifying name options that would correlate to our desired future brand. They not only provided names that they believed were available and capable of being trademarked but also ensured that we had access to appropriate domain names. During this several-week process, Tungsten Branding worked with us to understand our vision and desired brand attributes. They helped us through the selection process.

What is the team composition?

I just worked with two people.

How did you come to work with Tungsten Branding?

We did some online research, and I believe I read a blog post that they’d written that keyed me in to the fact that Tungsten Branding specializes in names. We reached out to them and learned more about the company, their approach, and how they’d work with us to confirm domain name availability and check off all of the boxes that we were struggling with. They put forth a proposal, and we chose to work with them based on that.

How much have you invested with them?

My company spent around $16,000–$18,000.

What is the status of this engagement?

Our work with Tungsten Branding spanned June–August 2013. We formally changed our name at the beginning of 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

At the end of the process, we came out with a new company name that we believe better positions us in the market going forward. Ultimately, this was what we were looking to achieve.

The name has been well received. Our goal was to avoid pinning ourselves down the way we had with our original name, and I think we’ve accomplished that. It’s challenging these days to find a name you can trademark and take through that process, so Phil (President, Tungsten Branding) and his team solved a big problem for us. 

How did Tungsten Branding perform from a project management standpoint?

Tungsten Branding had a very well-defined process around our engagement. They used an online portal to show us the project phases and send deliverables for review and approval. Once we received the deliverables, we’d go over them in phone review sessions. They solicited our feedback in an effort to identify our end product. We had a lot of conversations throughout the project. 

What did you find most impressive about them?

Tungsten Branding came in at a very competitive price point and delivered a high-quality service. Naming may sound simple, but it’s a challenging task that’s extremely important for any company.  I don’t think everybody is suited to do it, which is why Tungsten Brand brought a lot of value in creatively walking us through the process. We’re happy with the end result.

Are there any areas they could improve?

No, not within the scope of our engagement. We accomplished exactly what we were looking to accomplish, so I can’t say there’s anything I’d recommend they do differently.

Any advice for potential customers?

For any engagement, make sure there’s a clear understanding of the vendor’s process. Some people might underestimate the naming process, so it’s helpful if Tungsten Branding can reference other projects and really articulate the steps they take.

5.0
Overall Score We felt that the money was well spent, and we got our desired result.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    I don’t remember any issues with deliverables. They had the online portal and a well-defined process, so it was very clear where we were.
  • 5.0 Cost
    Value / within estimates
    There were low-end solutions on the market, but they didn’t have the engagement or process that Tungsten Branding brought to the table.
  • 5.0 Quality
    Service & deliverables
    We’re happy with the end product. The brand we’ve adopted is the brand we’ll be moving forward with.
  • 5.0 NPS
    Willing to refer
    We had a good experience throughout, so we’d recommend them.

Branding for Online Medical Policy Platform

"The team at Tungsten Branding pushed hard to find a creative and memorable name."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
May - Dec. 2012
Project summary: 

Tungsten Branding provided naming services for an online medical data platform. The team also created a logo and slogan.

The Reviewer
 
1 - 10 Employees
 
Denver, Colorado
Patty Telgener
CEO, Canary Insights
 
Verified
The Review
Feedback summary: 

External and internal feedback for the name has been positive. Their smooth workflow complemented their professional management style. Tungsten Branding exceeded expectations, thinking outside of the box for their clients.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Canary Insights, an online data platform for medical device and pharma diagnostic companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tungsten Branding?

We were a new company and hired Tungsten Branding to come up with a name and branding for us.

SOLUTION

What was the scope of their involvement?

The team at Tungsten Branding assisted with naming, making sure we had a name that would allow us to expand our offerings. They also helped with crafting a logo and slogan. Since we’re a small company, the process was kept between Phil (President, Tungsten Branding) and me.

What is the team composition?

It was mostly Phil, but there may have been one other person involved.

How did you come to work with Tungsten Branding?

I found their website and reached out to Phil. He was flexible in his approach and pricing.

How much have you invested with them?

We spent under a thousand dollars. Because we were in extremely early stages, Phil thought about that when charging us.

What is the status of this engagement?

We worked with Tungsten Branding from May–December 2012.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The decision was easy. We were focused on the idea that we provide policy tracking and alert services, but Phil drove home that we wanted to be more. Our software sends our alerts for medical policy changes that impact our customers. We came up with Canary Insights because miners would use canaries to send out something similar to a notification. We love the name, and our customers really like it too.

How did Tungsten Branding perform from a project management standpoint?

From a project management standpoint, it was very positive. Everything went fast and smooth, and Phil has excellent ideas. We communicated using email and phone calls. In total, I think we had around three calls.

What did you find most impressive about them?

The team at Tungsten Branding pushed hard to find a creative and memorable name. We did exercises to find names that would help us expand. They helped us think beyond policy tracking.

Are there any areas they could improve?

No, I don’t think so.

Do you have any advice for potential customers?

Trust Phil’s process. It’s great.  

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    I received special pricing.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding for Financial & Legal Advisory

“Tungsten Branding creates a personal connection with clients through excellent customer service.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sept. 2018 - June 2019
Project summary: 

Tungsten Branding provided naming services to a financial and legal advisory firm. The team created a tagline, logo, brand guideline book, brand story, and marketing collateral for the client.

The Reviewer
 
1 - 10 Employees
 
San Antonio, Texas
Lauren Dean
Founder & CEO, Corner Bishop, LLC
 
Verified
The Review
Feedback summary: 

The client has received positive feedback on the brand story and name. Tungsten Branding crafts a collaborative experience, delving deep into the message the client is trying to convey. The team goes above and beyond to provide a high level of personalized support.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the founder and CEO of Corner Bishop, a consulting company that provides legal and financial transaction advisory services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tungsten Branding?

When I started my own company, I realized I wanted a name with a fresh feeling that conveyed my message.

SOLUTION

What was the scope of their involvement?

Tungsten Branding came up with a name, tagline, and logo for my company. First, we had a detailed conversation about my goals for the company and what I was looking to convey. Then they sent me a relatively long questionnaire to figure out more about my brand. Our teams went through three iterations of names, beginning with 5–8 and narrowing it down from there.

We had two rounds of logo options. They also created the brand development storybook, which defines our brand guidelines. Additionally, they prepared my brand collateral package, including letterhead and business cards.

What is the team composition?

My main points of contact were Phil (President, Tungsten Branding) and Liz (Senior Namer, Tungsten Branding). Throughout the project, additional people would join in one at a time to help.

How did you come to work with Tungsten Branding?

I came across Tungsten Branding after searching for naming agencies on Google. Their website was impressive because of the amount of information they were able to get across. They understood why identifying your name is important. Their site had a lot of great resources.

After my first phone call with Liz and Phil, I decided to work with them. It seemed like a great fit, we really hit it off. My conversations with other agencies reinforced that Tungsten Branding was the right agency for me.

How much have you invested with them?

I invested about $15,000.

What is the status of this engagement?

My engagement with Tungsten Branding ran from September 2018–May 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I’ve gotten a lot of positive feedback about our name and brand story. Tungsten Branding provided me with the tools necessary to pitch my business, leading to new customers. It was a phenomenal experience.

How did Tungsten Branding perform from a project management standpoint?

Everything Tungsten Branding does is great. They were timely and on point. I was very happy with them. Our teams usually communicate via email although they would do webinars to go over the brand name and story.

What did you find most impressive about them?

Tungsten Branding creates a personal connection with clients through excellent customer service. I didn’t feel like I was dealing with a big corporate firm. I felt understood and like they were trying to be responsive to what I wanted and needed.

Are there any areas they could improve?

No, I had a great experience with Tungsten Branding. 

Do you have any advice for potential customers?

Spend a lot of time on the initial questionnaire and delve into what you’re looking to get our of the experience.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Naming for Skincare Company

“Tungsten Branding is incredible at communicating with me.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
2016
Project summary: 

Tungsten Branding provided naming services for a skincare brand. Their team provides multiple rounds of names to ensure a solution that meets the requirements of the client’s brand.

The Reviewer
 
1 - 10 Employees
 
Houston, Texas
Kristin Thomas
Founder, Calm Coyote
 
Verified
The Review
Feedback summary: 

The engagement resulted in a name and tagline that match the aesthetic and goals of the brand. Tungsten Branding facilitates a collaborative process, helping clients find the name that best fits their needs while also standing out. The team is creative, hard-working, and organized.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the founder of Calm Coyote, a skincare company focused on taking care of dry and sensitive skin. We leave out all fragrance and eliminate all the nasty stuff that you find in even the most sensitive formulas.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tungsten Branding?

I needed help coming up with a great memorable name that exemplified what I wanted to get across. Anytime I came up with a name, a three-second Google search showed it was already taken.

SOLUTION

What was the scope of their involvement?

Tungsten Branding came up with a name and tagline for my brand. After an initial consultation where they looked over some names I’d been considering and they asked me questions about the brand, we went through a few months of back and forth. It took a while because we had to delve in and see what was available since I wanted a matching website.

Our teams held multiple brainstorming sessions and went through about four rounds of names. I wanted something that helped determine my niche and set my brand apart. They helped me find something memorable but not too simple that still related to a skincare company.

What is the team composition?

I worked with Phil (President, Tungsten Branding) and Liz (Senior Namer, Tungsten Branding).

How did you come to work with Tungsten Branding?

I had been searching online for someone who is an expert in branding and I constantly came across Tungsten Branding. 

How much have you invested with them?

I have invested about $7,000.

What is the status of this engagement?

We worked together for a few months in 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

A lot of people have liked the name. I had a very generic name that everyone had problems with before, but now it’s more memorable. Changing the name worked out in the long run. 

How did Tungsten Branding perform from a project management standpoint?

Tungsten Branding has excellent project management skills. Our teams communicate over phone and email. They set deadlines for themselves and always met them. Their team is very hands-on and amenable to suggestions. Everything was very easy and simple.

What did you find most impressive about them?

Tungsten Branding is incredible at communicating with me.

Are there any areas they could improve?

No, they were excellent. They are willing to give and receive feedback. I knew I trusted them.

Do you have any advice for potential customers?

Preparation is important. Have some ideas but be open to the advice of experts. Don’t be so stuck on one or two visions for your own brand or you might miss out on a better option from the experts.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Rebranding for Full Service Digital Agency

"The length and diversity of their experience make them stand out."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
Mar. 2019 - Oct.
Project summary: 

Tungsten Branding rebranded a web development and marketing agency. The team developed a name to communicate the services provided, designed a logo, and created a style guide including colors and stock photos.

The Reviewer
 
2 - 10 Employees
 
Batesville, Arkansas
Founder & CEO, Full Service Digital Agency
 
Verified
The Review
Feedback summary: 

Tungsten Branding developed a satisfying name that suits the business and receives positive feedback from various stakeholders. They were organized, which ensured that deadlines were met, and the collaboration proceeded smoothly. The team had valuable knowledge to support a successful engagement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a full-service web development and marketing agency

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tungsten Branding?

We wanted to find a brand name that would properly represent who we are and what we can do. We started our business quickly and didn’t put a lot of thought into the name, which confined us and wouldn't carry us where we wanted to go.

SOLUTION

What was the scope of their involvement?

Initially, Tungsten Branding developed a brand including a name and tag line. We would get a round of names, think on it for 24 or 48 hours, and then schedule a call to talk about them. We were satisfied with the name their team came up with as well as the process—how they kept the project on track. We decided to take the engagement a step further and have their team develop our logo as well as our style guide so the elements would mesh. We wanted the same crew to come up with the visuals and designs. Their team provided all of the content that goes around the logo such as guidance in written form about how to implement it, colors, styles, stock photography, and spacing.

What is the team composition?

Through most of the project Liz (Senior Namer and Project Manager, Tungsten Branding) was our main point of contact but we worked with at least five. When they did the logo design, Tungsten Branding also brought in three graphic designers.

How did you come to work with Tungsten Branding?

We looked around for different options and domain names. We ran across Tungsten Branding in a Forbes article. We read about them and their work. We reached out and decided they had a good track record as well as a good portfolio. They operate on a global basis, completing branding projects across the country for various different clients. Their team had the most diverse experience and perspective that we needed to reach our desired markets, so we decided to see what they could do.

How much have you invested with them?

We spent around $14,00 on the full project.

What is the status of this engagement?

We started working together in March 2019 and the project wrapped up in October.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve gotten positive feedback on the new brand. Before we chose the new name, we did internal focus groups and even ran it by some of our clients. Everyone likes the name. We get a lot of curiosity about it, which is good. When we first saw the name that we chose, it didn’t mean a lot to us. As we went through the process, all of the pieces started fitting into place about why it’s a meaningful name. Their team put thought into the name and it really does fit.

How did Tungsten Branding perform from a project management standpoint?

We scheduled phone calls but most of our communication was by email. Their project management was excellent. Their team knew the process and kept everything on track and target. They made all the meetings and kept their promises.

What did you find most impressive about them?

The length and diversity of their experience make them stand out. They've been involved in digital projects, which is especially important today. Nowadays, the domain is a big part of a brand. A name has to be unique throughout the entire market. Even if you’re operating locally, you have to consider the entire country if not the world. Their experience and knowledge in that area were important to have.

Are there any areas they could improve?

We didn’t have a specific timeline but wanted to get it done as quickly as possible. There was more turnaround time than I would’ve liked but that’s because we were in emergency mode.

Do you have any advice for potential customers?

Do your homework as far as taking good notes on what you’re looking for in a name. Do the research and read the materials they send, because the content’s important to help you work with the process. Have an open mind. Their team’s good at giving what they call bookends, which are names that are outside your comfort zone to expand the possibilities.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
    We had to send the style guide back a couple of times because it had errors.
  • 4.5 NPS
    Willing to refer
Verification

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GOLD VERIFIED
Business Entity
Business Entity Name
Tungsten Branding, Inc.
Status
Active
Jurisdiction of Formation
Florida
Id
P99000111400
Date of Formation
Jan 20, 2010
Source
North Carolina Secretary of State
Last updated
Dec 24, 2018
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last updated
Jul 22, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
50
OVERALL REVIEW RATING
5.0
Source
Clutch
LAST UPDATED
August 3, 2020