BrandJuice

BACKGROUND

Please describe your company and your position there.

Focus 12, Inc is a 32+ year old company that produces, distributes, and sells a patented interlocking shim system used in such industries as plumbing, statuary, food service, video production, home improvement, and many others. If it wobbles, rattles, tilts, squeaks, etc., our Wobble Wedge is the simple fix.

I head up our sales/marketing and am also an owner in the company along with my wife who runs the operations end of the biz.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BrandJuice?

As a 32+ year old company, we wanted to give the branding a refresh with the purpose of helping us reach more of the consumer market (most of our sales are commercial).

We didn't want to lose our current look/feel that our commercial customers were used to, but needed to change the messaging to meet consumer needs. Putting the two together was our big challenge we presented to the BrandJuice team.

What were your goals for this project?

We wanted to refresh our current brand that was used on plastic containers for cartons/bags while keeping some of the old/nostalgic look and feel. We also wanted to amend the messaging to be able to reach our commercial customers while also being able to speak to the consumer.

SOLUTION

How did you select this vendor?

We initially defined our project internally. We wanted to work with someone locally so that we could have face to face meetings when needed, so we kept our search narrowed down to the Denver/Boulder area.

We interviewed several companies including BrandJuice. After a couple face to face meetings with the proposed BrandJuice team, it was clear that we were aligned with them and an agreement was signed.

Describe the scope of their work in detail.

We had a series of discovery sessions with the team. BrandJuice used their market research team to conduct small group discussions with consumer groups as well as interviewed several of our commercial customers to uncover our core marketing/sales points for each group.

We spent an incredible amount of time massaging ideas, concepts, etc. until we distilled them down to something that felt great. Once we had our guardrails in place for our messaging, we started the fun part of creative where we got to see all of that work come to life in something we could see.

What was the team composition?

We worked with several team members throughout the project, but all were involved from the beginning through the end which gave us nice continuity for the entire project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have not quite placed the new packaging/messaging into the market yet as we are just now producing those, however, those who have seen concepts, etc. are very excited to see how we've kept the old while blending with the new. All feedback has been very positive and enthusiastic.

How effective was the workflow between your team and theirs?

We could not be happier with how the two teams worked together (ours and theirs). The collaboration exceed expectations.

What did you find most impressive about this company?

We're so impressed with the team and their attention to detail regarding our product. You rarely find someone who is as tightly aligned with your product as you (the owner). We felt the BrandJuice team was one of us.

Are there any areas for improvement?

N/A

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of a children’s toy company. We are currently expanding into new product lines.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BrandJuice?

Our team wasn’t sure how to market our newest products. It’s a novelty item, and a lot of people don’t know about it. We were looking for insight to figure out who would benefit from the product and what messaging we could bring to mass markets.

SOLUTION

What was the scope of their involvement?

They primarily offered focus groups and ideas on how to market the product. One of the most helpful things they did was to provide focus groups in Los Angeles and Denver. We went into people’s homes and they talked candidly about our product. This enabled us to gain invaluable insight into what people were shopping for and what people didn’t want.

We also learned things that we assumed people wanted weren’t what they actually used them for. They provided strategies to brainstorm involving various stimuli and group exercises. That was a great team-building strategy and very helpful in creating in-house campaigns.

What is the team composition?

We had two main contacts that we worked with closely. When we had our brainstorming sessions, they brought eight members of their team to match up with our eight team members.

How did you come to work with BrandJuice?

On our side, we reached out to some third-party agencies and asked for pitches. We looked at different pitch decks and evaluated voice, research, and approach. We wanted to see if companies did their research on us and matched our brand voice. BrandJuice came back with a fun and engaging pitch and it was a no-brainer for us. It seemed like the perfect fit from the beginning.

How much have you invested with them?

In total, we invested between $50,000–$100,000 in the project.

What is the status of this engagement?

We signed the contract in June 2019 and wrapped up in August 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The insights they provided have given a very clear strategy to begin marketing the project. We feel that we have a plan of attack that we didn’t have before. Now we’ve got a clear target audience and message that we need to convey.

How did BrandJuice perform from a project management standpoint?

It was good. The emails were always clear and concise. Their organization was top-notch. We basically had to show up when they told us. They had everything clear and prepared and did all the legwork for the focus group sessions.

What did you find most impressive about them?

Their team’s energy was infectious. They were upbeat and got the whole team rallied behind the new project. They brought a positive, fun group environment. There were races and Red Bull available…the entire team was really excited when we came back to the office. Thanks to the stimuli they provided, we were ready to tackle the project.

Overall, it was a cool experience. The tactics they used were something we had never used before. I think we’re going to use those tactics in the future.

Are there any areas they could improve?

No, there’s nothing I could think of.

Do you have any advice for potential customers?

In the beginning, they had this exercise called “Hopes, Fears, and Dreams”. They made us express our fears for what would happen and our worst-case scenarios. They tackled all of our deepest concerns from the beginning. The best thing we relayed to our team was to be open-minded.

If you go into it with a closed mindset, you probably won’t have as much success. There were things we didn’t want to hear from the consumers and the focus groups, and it would be easy to look in the other direction and ignore what they were saying. But that would not have been helpful at all.

BACKGROUND

Introduce your business and what you do there.

I'm a partner at a company that produces skincare products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BrandJuice?

As a new company starting from ground zero, we turned to BrandJuice to help us create our brand. 

SOLUTION

What was the scope of their involvement?

BrandJuice provided branding services from the beginning, helping us come up with a name for the company and an overall strategy. After narrowing the company name options down to about 10 choices, we chose one and they went on to create a logo, brand guidelines, an e-commerce website, and other collateral as needed. They're now in the process of handing over social media guidelines to a social media agency we've hired, but they continue to oversee the brand. 

What is the team composition? 

We work with about six people on a regular basis, which has included the art director, a senior strategist, and a project manager. We meet with them every week to go over the status and next steps of each phase of work.

How did you come to work with BrandJuice?

In addition to working with them previously, they also came highly recommended. 

How much have you invested with them?

We've invested in the range of $100,000–$250,000 thus far.

What is the status of this engagement?

We started working with them around June 2017 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

By delivering a high-quality website that's able to drive sales, BrandJuice's efforts have been invaluable to the business. We're very happy with the overall messaging, look, and feel of the website they created. They've done an exceptional job. 

How did BrandJuice perform from a project management standpoint?

They're a sophisticated group of people to work with. They know what information is critical to share with our staff and what information isn't. They're also good at outlining options for us to choose from or relaying other information in regularly held meetings. 

What did you find most impressive about them?

Their ability to transform a strategy into effective messaging is exceptional. Their team knows what they're doing, but unlike other vendors, they leave their ego at the door and become a part of the team. 

Are there any areas they could improve?

I have no complaints based on the great work they've done for us and how transparent they are in their approach. 

Do you have any advice for potential customers?

No, but I'd recommend working with them. 

BACKGROUND

Introduce your business and what you do there.

Medical Group Management Association was formed in 1926, over 90 years ago. We are focused on the business side of medical practice. Our organization focuses on improving the performance of medical group practices as well as the leaders within those organizations to deliver the highest quality care possible.

I’m the chief operating officer. I’ve been at MGMA since 2006 and started within the organization as a researcher. Soon thereafter, I took on a leadership role in our data solutions and research department. I took the lead of our consulting group a few years back, and then it was two years ago that I ended up taking on this role when Dr. Halee Fischer-Wright joined us as the CEO for MGMA.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BrandJuice?

We recognized that as an association, we needed to look at our customer base and think about how we can remain relevant in both our visual identity and the way we communicate with our audience. We needed to find a way to maintain the relationships with our traditional members along with attracting a new audience. We needed help in coming up with the right tonality and messaging as well as a strategy for representing ourselves visually in the market space.

We had worked with a branding agency about three years ago. We had a good experience with them, but we recognized that the market had changed and continues to change. It was important for us to look towards our assets and really ensure they meant a longer term approach.

SOLUTION

What was the scope of their involvement?

BrandJuice spent a great deal of time interviewing members, customers, and non-members alike from a variety of demographics. Since we are a national organization, they targeted regional audiences and specific age groups to figure out how we can connect to them in the best way. We knew in order to be relevant, we would have to speak to those audiences in ways that resonated. BrandJuice went through extensive research to help us hone in on that particular voice.

The process began with developing a value proposition for primary service lines. We recognized that our traditional membership base was a service line that needed a true value proposition. BrandJuice presented four strategies for how we should speak to this audience and have a value proposition that resonates.

Beyond tonality, we also needed to have a visual identity that was more cohesive. If you had looked at our website compared to our fellow colleagues and competitors in the space, it did not differentiate well. BrandJuice worked with us on creating a new color palate and style guide. That work then migrated to our marketing materials, including our membership brochure.

They also worked with us on aligning our video strategy with our repositioned brand. During that process, we decided to redo our website which will relaunch on January 1st. BrandJuice has been active in defining the look and feel of the website and its tonality.

What is the team dynamic?

I work with several folks there. Andrea [Managing Director, BrandJuice] is the managing director and the primary point of contact as we went through the contracting process. Amanda [Director, BrandJuice] is another person that’s active on a pretty much day to day basis as it relates to the work that we have going on. Heather [Director of Creative Services, BrandJuice] is another one that’s focused as a director of our creative services. We have a high degree of engagement with her. Our account lead is Lizzy [Strategist, BrandJuice]. She’s the strategist for our account.

How did you come to work with BrandJuice?

We had the opportunity to talk to several folks within the community that had great experiences working with BrandJuice. It was through that word of mouth that our CEO, Dr. Halee Fischer-Wright, reached out to BrandJuice to talk to them about our challenges.

We recognized that we have a great internal team, but it's often very difficult to reposition an entire brand while still doing your day job. We knew that BrandJuice could add a lot of high-end talent, guidance, and strategic work while our internal team could focus on the execution of their own work.

When we looked into the market space, we talked to some of BrandJuice's references. We had a kickoff meeting with them, they created a proposal, and then we initiated the relationship going forward.

How much have you invested with them?

We've spent around $1.3-$1.4 million.

What is the status of this engagement?

We started working together in May or June 2016 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

All the foundational work is complete at this point. We’ve already started to recognize in the market space that people are seeing our new visual identity and are attracted towards it. We developed a KPI report that we’re just starting to work through at this point. My hope is within the next 2 to 3 months we’ll have some clear evidence as to the overall impact. We have our annual conference coming up in October whereby the preponderance of that visual campaign will be introduced and it will be at that point that we’ll see the effectiveness of that work.

How did BrandJuice perform from a project management standpoint?

Each week, we have a call led by Lizzy [Strategist, BrandJuice],  Heather [Director of Creative Services, BrandJuice], as well as Amanda [Director, BrandJuice] and Kim [Senior Designer, BrandJuice]. They each will spend time giving updates on their work performance. They handle what that agenda looks like and the topics we’re going to discuss. They’ll coordinate the activities of the review of particular aspects that need to be looked at by the team.

What did you find most impressive about them?

I’m really impressed by two spaces. First, from a true repositioning and overarching strategic vision standpoint, they're exceptional. They do a really good job of understanding the audience that we're working towards. They always took our feedback with class. Every time we pushed back and asked for more, they exceeded our expectations in the product that came after. 

The other space that they’ve done really well in is their tonality. Their creative influence has really helped our team push past our boundaries. In creating our brand guideline, they also exposed our team to different types of thinking which helped them grow as well.

Are there any areas they could improve?

At the end of the day, it’s evident that they’re exceptional on a strategic level. When it comes to the execution of smaller pieces and more product-driven deliverables, I don't see that as the orientation of their organization. When it comes to the big picture and creating a vision, that's where BrandJuice shines.

BACKGROUND

Introduce your business and what you do there.

Trimble is a positioning and location tracking company. We have hardware and software solutions that help with the precision location for land-based industries including agriculture, construction, building construction, and surveying. We target construction personnel, contractors, surveyors, and people who are working with the Earth and provide solutions to give them the precise location of where they need to dig, build, or survey.

I’m responsible for our integrative marketing strategy which is all of the outbound marketing tactics that include brand, messaging, communications, PR, advertising, etc.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BrandJuice?

Our company struggles with marketing and messaging. We are a company that found success in technology and innovation. We invented a product and people came to us which made marketing less of a priority because we were the only solution. As competitors began to enter our market, we realized that competing on features and technology was not working.

I was brought in to help with positioning, messaging, and upgrading how we went to market. I started in the construction and civil engineering space. When I came in, Trimble had just acquired a few different companies and they were having a hard time stitching the story together of who their company had become and where they were going as a business. I started with a positioning exercise that led me to contact BrandJuice to help with defining our main unified message that we could communicate inwardly and externally based on who we were targeting.

SOLUTION

What was the scope of their involvement?

The first project they did was a process where we defined our lead message statement and adjusted it depending on whether we were talking to owners, engineers or contractors. We came up with what BrandJuice calls "Reasons to Believe" which are supporting statements of why you can make the claim that you’re the best. If you say you’re the best at something, prove it.

This was revolutionary for Trimble. They weren't used to marketing of this nature. BrandJuice spent six to eight weeks with us, showing us how to shift a product-based story to a solution-based story which has helped us to talk to our customers on a personal level and understand their pain points.

What is the team dynamic?

The lead account director is Erin Blood who has been my long-standing main point of contact with my previous company and with Trimble. She has defined my experience working with BrandJuice, because I believe if you jive with your main point of contact, great things will happen.

Our lead designer has always been Heather Thill. Because I’ve worked with her so long, she’s learned how I work and how I think. They can adjust their process based on the client needs.

Alexandra Hilker has also been a core member of their team and does a great job predicting my responses on things and understanding how I’m going to consume the information they’re giving me.

They’re always my consistent team. They’ve grown over time and have added new members to the team. Everybody I’ve worked with has had a similar level of intelligence. I love that they aren’t afraid to ask tough questions. They challenge me. Even the new members that I’m just starting to get to know have that trait.

How did you come to work with BrandJuice?

I had worked with them at a previous company, so I knew they wouldn’t let me down. Before that, I had worked with other brand companies. In my space, I’m working with all different types of specialty agencies either on brand, digital design, or communications. I’m very familiar with how to manage agencies and what makes a good and bad agency.

How much have you invested with them?

We have spent over $500,000 over the course of our relationship.

What is the status of this engagement?

I started working with them in October 2015, and the work is ongoing. BrandJuice has taken on many projects at Trimble beyond the original department which was the civil engineering and construction. They’ve earned respect in our organization.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’ve done more strategy work with them so there’s not really metrics. I’m proud and impressed that they’ve been able to win so much more business at Trimble. They’ve managed to move into other aspects of the business that are completely different. They have delved in, understood, and delivered amazing products for those groups. It’s a huge testament to their abilities. BrandJuice is very analytical in their approach. It’s not just based on pretty pictures.

We continue to work with them and grow with them. The feedback has been great. People will say they haven’t seen anything like what we’ve done before and how revolutionary it is for Trimble. I knew BrandJuice would deliver because I’d seen them do it before. They’ve managed to change the naysayers into cheerleaders.

How did BrandJuice perform from a project management standpoint?

I believe an agency should manage me more than I manage them. The best working agency is somebody who reminds me about something before I have to contact them to find out where the deliverable is. BrandJuice is always a step ahead of me. I haven’t had that experience with other agencies. An agency that can stay half a step ahead of their client will be able to keep the project on track. If a project falls behind, it’s because of my company. They let me know if the project is going to be delayed. We let them know if that’s acceptable for us or not. There have been no surprises.

What did you find most impressive about them?

They’re wicked smart and they have a really great deep level of exploration on our client projects. At the same time, it’s always fun working with them. We talk about deep and challenging subjects when we meet but it seems like one of my more favorite meetings of the day. They always come with juice and treats and we laugh, but we also get results. If you can get great results and have fun doing it, that’s an agency I want to work with.

Their hiring is really good. They’re great at finding wonderful talent and also for culture. No matter who you’re working with, you feel like you’re working with the same tone, style, and team delivery. They keep it lean. I appreciate that they’re not stacking their agency with high overhead and every type of skillset under the sun. If we need something, they have an amazing network that they call on for photography, videography, or digital. Those people are invisible to me as a client but I know I’m getting a great end product. I always have the same point of contact no matter what other capabilities they’re bringing in from their virtual team.

Are there any areas they could improve?

Everybody has to improve somewhere, but I haven’t had any issues. They’re not the least expensive agency in town, but they’re not the most expensive either.

BACKGROUND

Please describe your company.

We are a medical device company.

What is your role at the company?

Director of marketing.

OPPORTUNITY / CHALLENGE

What was your goal for working with BrandJuice?

We needed a branding refresh and message simplification. We wanted a consistent global message.

SOLUTION

Please describe the scope of their work.

The deliverable for them was to come up with a new brand identity for our segment of the business, and to ensure that it also fit within our parent company’s corporate branding guidelines.

What was your process for selecting BrandJuice with which to work?

A colleague of mine had worked with them previously, so he had experience with them.

Can you provide an approximate cost or work-hour figure to indicate the size of the work that they completed?

The budget was around $100,000.

How long did the work take?

The actual work didn’t take that long, probably 60 days or so. What ends up taking a long time with our company is the channels of approval that we have to go through. So, they did two months’ worth of work, but the project was more like six months. Their work was completed in November of 2013.

RESULTS & FEEDBACK

What were the results of the work?

I would say on a grade-level scale from an A to F, probably a B minus. I don’t think it’s all reflective of BrandJuice. I think the organization’s appetite for change wasn’t as aggressive as presented to us when we embarked on the project. Some of the deliverables were a little too modern for a 100-year-old corporate organization to embrace. That being said, they are a great group to work with, very responsive. They listen, they’re patient, and they do good work.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

I think they could have had more of a hands-on approach with integration, just to make sure there is good implementation and integration through a certain phase, rather than just through the project.

BACKGROUND

Please describe your company.

I work for a large beverage manufacturer. We have business in a multitude of beverage categories from carbonated soft drinks and juice to tea and waters and a couple of other categories.

What is your role at the company?

I’ve held several roles since I’ve been working with BrandJuice, mostly in the consumer insights capacity as well as in the innovation capacity. So, I’ve been in marketing and been responsible for understanding consumers, understanding their needs, and then applying those and creating new ideas to grow or retain our existing business. 

OPPORTUNITY / CHALLENGE

What was your goal for working with BrandJuice?

We use them mainly for product ideation. I know that they have a wide variety of capabilities ranging from brand development to in-market product testing. We’ve kept it pretty confined to ideation, so generating new product ideas. 

SOLUTION

Please describe the scope of their work.

What we’ll typically do is come in with some territories or challenge them to help us develop territories for ideation. They, then, facilitate the process of gathering information, developing territories, doing exploratory work either with consumers or observations in the marketplace. They will get us together for either one or multiple day sessions to use those territories, and explore them, and create new ideas, and ultimately to develop concepts that we will prioritize and hopefully commercialize.

Can you provide a sense of the size of the projects with a general cost range or work-hour figure?

They’re usually in the $100,000 to $150,000 range for each of the projects.

How long have you been working with them?

They’ve been around almost as long as I’ve been here. I’ve been here slightly more than five years. The first project we worked with them on was in 2009, and that was an innovation-led project. Our team was privy to it, we got to participate in it. We hired them in 2010 for another project, and we’ve hired them a couple of times in the past year and a half as well for other projects. So, we’ve worked with them for a solid five years at this point. 

RESULTS & FEEDBACK

What were the results of the work?

I would say some results are very tangible and quantifiable, and some are not so tangible. In terms of the quantifiable ones, we work with them to come up with concepts, and we have a very standard way of validating concepts and whether they’re viable. I would say that quite a few of the concepts that we’ve worked with them on have scored very well through our standard method of testing, which would be more of the quantifiable side.

On the intangible side of things, sometimes the concepts that they’ve been responsible for helping us create are either before their time or not ready to be commercialized. But, it’s really interesting that I’ve seen over the years that the ones that stem from their sessions are the ones that still kind of have legs internally. Whenever we talk about needing new ideas or looking back at past ideas to see what we came with before, the ones that comes out of their ideation sessions tend to be the ones that people talk about, and we try to bring back into the conversation. It’s hard to quantify that really, but I’ve noticed more often than not the concepts that came out of those sessions are the ones that we tend to bring back and revisit.

How would you describe their performance?

The relationship has been really positive. They’ve done a great job of understanding our business and understanding our route to market, which is a little bit more of a challenge compared to some other packaged goods companies. They understand what we have to offer as well as our drawbacks, and they’re very good at working around all of those. They also are really creative people and think about challenges and ideations in different ways than other companies that I’ve seen. So, it’s just been a huge pleasure to work with them.

Is there anything unique about them that really makes them stand out, compared to other companies?

They’re just really incredibly great to work with. They’re very amenable to all of our asks and needs. We’ve got some quirks within our company that I’d imagine other companies don’t have, and they’re very accommodating of that. They’re also genuinely just nice people, which you don’t find all the time. Some companies have a certain swagger about them. BrandJuice has really humble, nice people that are a total pleasure to work with. You don’t find that very often, especially when that comes to big thinking and big ideas.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

We haven’t worked with them on more white space-type ideas, and I’m not really sure that we would. I feel that their process is very fixed, and it’s very well-suited to when you have a good idea of what you’re looking for. When we don’t have a good idea for what we’re looking for, or when we need to do a lot research on the front-end, I don’t think I would go to them.

They’ve got really great capabilities from an ideation perspective, but in terms of generating insights, I feel like I could get that elsewhere with other companies more effectively. They definitely have a role, and we would hire them again if that was a need, but in some of the situations where we really have to do a lot of consumer work and a lot of exploratory, and we don’t really know what we’re going to find, I would probably hire another company.

BACKGROUND

Please describe your company.

What we do what is called onsite mobility, which means we do communications in buildings. We’re about 250 people worldwide, with approximately half employed in India and half in North America.

What is your role at the company?

I’m the CEO.

OPPORTUNITY / CHALLENGE

What was your goal for working with BrandJuice?

We came out of a divestiture, out of a company called Polycom. We were a new company about two years ago, since we were a combination of two companies called Kirk and Spectralink. We had to reposition ourselves in the market. BrandJuice was part of both helping us define our values as a company and how we would position ourselves in the market. So, it was a rebranding from scratch of a $100 million company. Almost like a startup company, but on a big scale.

SOLUTION

Please describe the scope of their work.

They did everything from our logo, to defining values, to shaping the organization. So, it was literally like redefining a company. They designed our home page, even our colors, and the way we decorated our building. BrandJuice was a part of all that.

We started working with them two years ago, and they’re still our supplier for things like events where we have to do a booth. Our materials that we send into the market are still produced by BrandJuice. They do one-off projects for us now on a more normal basis.

What was your process for selecting BrandJuice with which to work?

I’m actually from Denmark and had just moved to the states around this time, so I didn’t know any companies in this area. We decided we wanted someone with a local presence in Colorado. My marketing director was looking around with her experience, and we came up with a couple. I had interviews with several companies and ended up with BrandJuice.

My personal view is that I clicked with the company immediately. It was interesting to see how, with a few conversations with the top people at BrandJuice, we were really in sync right away. Other things needed to fall in place, but I’d say the culture between the way they work and the way we want to work as a company was just spot on.

RESULTS & FEEDBACK

What were the results of the work?

We did a major launch of a new product called Pivot, and BrandJuice was involved with the launch of that, the positioning, and everything into the details. Of course, we think it’s a great product, but also the whole positioning that BrandJuice did [had an impact], and we have had some tremendous feedback from the market on that. The product launch period was very successful for us.

Also, in terms of the work with BrandJuice from the beginning was that we were kind of coming out into the market and needed to show who we are in the marketplace. If you were to measure very hard evidence on the name Spectralink, it’s coming out all everywhere, so they succeeded in that.

Is there anything unique about them that really makes them stand out, compared to other companies?

What I really like about the company is that the creativity is really high. Their ability to adapt to a certain situation or challenge, or to do things in a different way, is really something I think is unique to BrandJuice. You typically see companies in this area who come out with, here’s the model and it fits your company. I’m always very reluctant to accept that, because who says that this model exactly fits for me? I think BrandJuice has a different approach to this, where they look at the challenge and decide what the best process is for bringing us into the right place.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

It’s all minor things. All in all, it’s no secret that we’re happy with the relationship with BrandJuice and what they did for us.