What's In A Name? Opportunity.

Gold
VERIFIED

Hi, we’re NameStormers. We’re an award-winning naming agency that has been creating brand names, company names, and product names for every type of business in every corner of the world since 1985 — and we’re not tired yet! 

Our top-notch team of wordsmiths and naming experts have named everything from artificial intelligence platforms to no-artificial-ingredient snacks. We produce quick-turnaround projects or foster long-term relationships with start-ups, Fortune 500s, and nonprofits alike. Our team is highly strategic, perfected in process, and endlessly creative to ensure your name meets every need and works for you in the long run.

We are specialists in every aspect of name development, including brand naming, company naming, product naming, naming strategy, naming architecture and hierarchy, linguistic and legal screening, and market name testing. We will also conduct preliminary trademark and domain availability research, because having a fantastic name is fruitless unless it’s available!

Let us help you avoid the costly consequences of name shame and storm the world with a great name! We look forward to hearing from you about your naming needs.

 
$10,000+
 
Undisclosed
 
2 - 9
 Founded
1985
Show all +
Austin, TX
headquarters
  • 2201 Windsor Road East
    Austin, TX 78703
    United States
other locations
  • East Boston
    Boston, MA 02128
    United States

Portfolio

Key clients: 

7-Eleven (Brazilian Bold), Aetna (Practice iQ), Affinia (The Liaison Hotel in DC), AICPA (Privacy Check), Alcoa (MetalSpectrum.com), American Heart Association (HeartHub), American National Bank (Sage Capital Bank), AMFAC Parks & Resorts (Xanterra), AOL (Privacy Wall, File Protect), Bissell (ProLite), BlueCross (Inroads), Boston Beer (Angry Orchard), Circuit City (Carmax), CVS (Gold Emblem), Dow (Airstone), DuPont (Deep Color) ...

Carmax Image

Carmax

Many consumers felt that buying a used car was an unpleasant and seedy experience. Circuit City wanted to change that perception and make this type of purchase more enjoyable and professional. They hoped to create a unique atmosphere for the buyer where all the cars had warranties, a set price and documentation on past repairs and maintenance. The staff would be well-groomed, well-dressed and provide outstanding service in an

attractive car-buying environment.

Circuit City preferred an easy to understand, automotive related name. Something short enough to really pop on signage and billboards but suggestive enough so that prospects driving by would have a pretty good idea of the concept. They also hoped for a name that supported their positioning of an optimal car-buying experience.

After the NameStormers presented a variety of names, Circuit City selected Carmax. It was short, easy to spell and not likely to be mispronounced. The “car” prefix directly related to the automotive business and the “max” suffix suggested the maximum value in a used car. The URL was also available and the name cleared preliminary trademark hurdles. The rest is history, with Carmax stores now a common sight in many markets around the country.

Brand Naming for IMBU Image

Brand Naming for IMBU

IMBU is a product development company that was in need of a snappy and memorable name. NameStormers worked with them to develop a name that was light and colorful, like the brand's approach to textiles and manufacturing, and NameStormers delivered.

Bye Bye Boring beverage names Image

Bye Bye Boring beverage names

Name Stormers helped Angry Orchard find a creative name for their hard cider line. Surrounded by traditional names, Angry Orchard stands out and excites the consumer. 

Branding for Canon PowerShot Image

Branding for Canon PowerShot

Canon USA hired NameStormers to help them develop a name for a new digital camera. The name needed to relate to empowering the user to take their own incredible photos. The team decided on the name PowerShot. The name was punchy, exciting, inspiring, and suggested that owning one of these cameras would ensure great pictures every single time. PowerShot became one of the best-selling digital camera lines worldwide and is still

sold 23 years later.
A name for the millennial consumer Image

A name for the millennial consumer

Branding and Brand Identity for Xanterra Image

Branding and Brand Identity for Xanterra

Amfac Parks & Resorts wanted to change its name. The challenge for NameStormers was to create something new, contemporary and innovative that was rich in story and fit Amfac’s reputation of environmental friendliness. NameStormers coined Xanterra. It was derived from a poem about an idyllic, beautiful place and the Latin word for earth.

Reviews

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Naming Services for Tech Organization

“What they did for us wasn’t just about names; it was about the way of thinking about what the name could be.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. 2020
Project summary: 

NameStormers led a naming process following a tech company’s reorganization. Internal stakeholders provided a brief, and then NameStormers proposed two rounds of names.

The Reviewer
 
10,001+ Employees
 
Round Rock, Texas
Deon Lewis
Global Strategist, Tech Organization
 
Verified
The Review
Feedback summary: 

NameStormers brought a unique approach to the naming process, providing the client with the foundation they needed to select the right name. The team excelled at managing expectations and explaining their rationale. They completed the work within a month by executing succinct project management.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work for an organization with a larger technology company. My organization designs bespoke solutions for original equipment manufacturers (OEMs) from around the world. My position is global strategist.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NameStormers?

My organization’s name had some issues. The company had reorganized the divisions that did the bespoke work and aligned them under one umbrella and one GM. We wanted to take the opportunity to change the name so that it would fit everybody, not just the legacy part of the division.

SOLUTION

What was the scope of their involvement?

First, I wrote a brief with all of the important information in it. NameStormers came back to us with questions about the brief and the direction in which we wanted to go. Our corporation’s marketing team has really specific ways of thinking about how something is named, and we went through those guidelines together.

After we discussed all of that, they spent a week coming up with names that fit those particular guidelines, although that didn’t mean that the names would work internally. Out of about 30 names they proposed, we chose four and added another four we had come up with. NameStormers spent another week on the refined names and came back and presented those to us as well. We decided what of that group could be used.

What is the team composition?

We worked with two people from their team.

How did you come to work with NameStormers?

They were recommended to us by our division GM; he’d worked with them before and really liked them.

How much have you invested with them?

My company spent between $15,000–$20,000.

What is the status of this engagement?

We began working together at the beginning of April 2020. The goal was to have it done by the end of the month, which it was.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They gave us opportunities to think outside of what we were already thinking. What they did for us wasn’t just about names; it was about the way of thinking about what the name could be. They helped us vet our thinking and the directions that we had thought about going in. They also helped us understand the lay of the land when it came to a name and how it would fit in what we do—being able to know what direction to go in was a great baseline.

How did NameStormers perform from a project management standpoint?

Project management was really succinct and well done. We communicated via email. They set up the meetings to discuss the brief, the first round of names, and the second round of names. They met the deadlines.

What did you find most impressive about them?

NameStormers communicated what their rationale was for those names they gave us. They did a good job of letting us know what to expect and offering a variety of thinking by way of names. 

Are there any areas they could improve?

Outside of actually coming up with the name that we chose, which they didn’t (and I'm sure that happens often), I don’t think so. They handled themselves really well.

Any advice for potential customers?

With any external partner, vendor, or agency, the very first thing is to write down everything that they need to know in a brief. Without the brief, I think we would’ve gone back and forth a lot more, and it would’ve taken more than a month. Having the brief created a really good foundation, from which they could ask a few questions and then get to work.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Naming Campaign for Technology Solutions Manufacturer

"NameStormers was on top of it and delivered on time."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. - Apr. 2020
Project summary: 

NameStormers helped with the naming of a new platform. Their process involved creating a brief, conducting legal research, carrying out customer research in the form of surveys, and presenting their findings.

The Reviewer
 
501-1,000 Employees
 
Washington, DC
Director of Product Marketing, Technology Solutions Firm
 
Verified
The Review
Feedback summary: 

NameStormers' thorough background checks and research were very helpful, and their efforts helped the business find an ideal name. A transparent partner, they made sure to clearly explain the process while offering useful recommendations. Throughout the process, they were a positive partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the product marketing director for the automotive vertical of a technology solutions firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NameStormers?

We were building out a new series of products, and we needed to come up with a name for a platform and solution we were offering.

SOLUTION

What was the scope of their involvement?

First, NameStormers created a brief in order to understand more about the product that we were trying to take to market. They really delved deep into the specifics, the value pillars, and all the marketing we had created to date. 

They wanted to familiarize themselves with what the product was going to be like and going to be used for. The team then took us through the naming process in which they did a lot of research, came up with hundreds of names, and presented them to us. 

The team researched each name thoroughly, listing all of its pros and cons from many angles. NameStormers also made sure to conduct legal research. If there was a brand name already in use, they made sure to let us know, but they wanted us to get our creative juices going and make sure that we captured the essence of the product.

After several of those iterations, we involved a wider team of five internal stakeholders and then we narrowed down the list some more. After each session, NameStormers narrowed the options down based on our likes, dislikes, and recommendations.

We then narrowed it down to five names that we thought would be good for us. Based on that, the team took those five names and ran a consumer survey where they presented the names and consulted a panel of consumers that fit our end-user profile. 

Afterward, they presented their findings and allowed us to have an internal conversation and decide what the final name would be. We had two names. After running and internal check, our first choice was rejected by legal, so we went with the second choice.

What is the team composition?

We worked with two teammates.

How did you come to work with NameStormers?

I did not personally hire them; it was the CMO’s decision. It is my understanding that we had prior experience with them, and he brought them back for this project.

What is the status of this engagement?

I was onboarded in December, and the project went from January–April 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

NameStormers was very helpful. They provided us with very thorough background checks of each name. The panel of consumers and the survey they took were also very helpful because they allowed us to look at positives and negatives as the names were impacting the audience.

We accepted the new name internally, but we haven’t released it to the public yet. We are in the process of preparing all the marketing collateral to go with it and I assume it will take a few more months. 

How did NameStormers perform from a project management standpoint?

The team was very transparent about the whole process. They really explained how it would go and controlled the process really well. For example, during the name discussion duration, they made it very clear to us that they preferred that we first looked at the positives even though there many negatives.

They did this to encourage us to engage in a meaningful and creative discussion. From that point of view, it was a very well managed process. NameStormers was on top of it and delivered on time, so I have no complaints about this aspect.

What did you find most impressive about them?

I haven’t worked with a naming firm in the past. However, I really liked that NameStormers did not try to fleece us for additional funds. They told us they would include a lot of research in the process. 

They did the survey and also let us know their goal was to help us find the right name for the business. The team also told us that if we felt that we couldn’t settle on a good name, they would repeat the process at no cost. That was very helpful, and they were very positive, which I enjoyed that part.

Are there any areas they could improve?

No, not that I can think of. Since I am new to this, I really have no way of saying they did a good job or a bad job in terms of naming.

Do you have any advice for potential customers?

Trust the process. They are professionals and really know what they are doing. They have a process in mind as they have done this for a long time so they know how to drive the whole process, come up with the names, and do the research. 

Go along with their process. It may seem a little unorthodox in some ways because it might not be what you are used to, but they do a very thorough job.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were ready before we were ready. The team was always on time.
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Naming Creation for Technical Ceramic Manufacturer

“It’s a small team, they’re all involved from beginning to end, and they’re very focused.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
Jan. - Apr. 2020
Project summary: 

 NameStormers developed a list of product names that targeted the right audience for a technical ceramic manufacturer. They also determined the legal status of each name and the URL’s availability.  

The Reviewer
 
1,001-5,000 Employees
 
Denver, Colorado
Megan Maguire
Global Marketing Communications Manager, CoorsTek
 
Verified
The Review
Feedback summary: 

NameStormers provided a variety of options that met project requirements and pleased internal stakeholders. The team was on top of project management and regularly held meetings to check in with their partners. They collaborated well and worked efficiently to deliver quality results.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

CoorsTek is a global manufacturer of technical ceramics, which are highly engineered materials that can outperform metals and plastics in certain applications. I’m the global marketing communications manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NameStormers?

We’re developing a new material and we hired them to develop a name for the product.

SOLUTION

What was the scope of their involvement?

We knew who our market and targets were, and it was pretty specific. So we knew what emotion we wanted to convey with the product name. We provided that information to NameStormers and they came back to us with a list of potential names that conveyed that information in a variety of ways. They provided a lot of information on the legal status on the names and if the URL is available.

What is the team composition?

We worked with Mike and Sarah.

How did you come to work with NameStormers?

My colleague on another project did a fair amount of research into product naming agencies. As a team, we vetted them considerable. We really liked the way they format their contracts. Basically, they’ll continue to work with their clients until everyone is satisfied with the results. They cut straight to the point and they don’t waste a lot of time. They have a good reputation and they’ve done similar projects for other companies like ours.

What is the status of this engagement?

The project lasted from January–April 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

NameStormers provided a wide variety of options, and everyone in the room found some that they really liked.

How did NameStormers perform from a project management standpoint?

They were on top of everything. They’re very structured and they checked-in regularly. Their process is streamlined and they have it narrowed down well. We had a bunch of phone and video calls and used email.

What did you find most impressive about them?

The best thing about NameStormers is that they only have necessary team members on phone calls. I’ve worked with other agencies that have had 50 people on a call before.

It’s a small team, they’re all involved from beginning to end, and they’re very focused.

They don’t need to schedule more than an hour-long phone call and they tell us ahead a time what they’re going to ask and if we need to follow up with anything. There’s no ambiguity when it comes to how they work and what they do for their clients.

Are there any areas they could improve?

This may be because of my lack of experience, but I would have appreciated more of an explanation. Had I known more about it. I would have said that we only wanted names with associated URLs available.

Do you have any advice for potential customers?

Be very clear on your internal process before engaging NameStormers. It will be helpful on both sides. We were newbies, so we went back and forth unnecessarily on our own internal team. By preparing ahead of time, you can reduce a lot of that.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Product Naming for Automotive Software Division

"Their expertise stands out from the competition."

Quality: 
4.0
Schedule: 
5.0
Cost: 
3.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. 2019 - Mar. 2020
Project summary: 

NameStormers developed several names for two different products for an automotive division. They researched potential legal challenges and guided decision-making to support strategic product positioning.

The Reviewer
 
10,001+ Employees
 
Atlanta, Georgia
Director of Product Marketing, Automotive Enterprise
 
Verified
The Review
Feedback summary: 

NameStormers provided a valuable viewpoint that ensured the customer remained front-of-mind throughout the naming processes. The team executed on the projects methodically to facilitate effective collaboration. They offered a diverse skill set that is unique to their level of experience.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work under the inventory management side of an automotive division within an enterprise.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NameStormers?

We had two projects. One involved us moving into a new vertical. Internally, we struggled to think of a name that stood out but was also relevant to our clients and fit into our broader set of solutions. For the second project, we similarly wanted to figure out the best way to position our mobile app from a naming perspective. 

SOLUTION

What was the scope of their involvement?

The projects operated similarly. NameStormers provided us with a wide range of different names for our product offerings. They walked us through why their team landed on the names. Their team explained what positioning they recommended under those names from a marketing perspective. They explained the different levels of risk associated with copyrights and trademarking specific names. Their team helped us to remove names that we wouldn’t want to pursue because of potential legal issues. That helped us to prioritize our direction.

What is the team composition?

We worked with 2–3 different people. The owner of the company worked across the projects for their entire durations.

How did you come to work with NameStormers?

A few of our executes knew the NameStormers team through past relationships.

How much have you invested with them?

We spent between $10,000–$15,000, which fit within our budget. They took on a lot of the heavy lifting.

What is the status of this engagement?

We started our engagement with NameStormers in November 2019 and wrapped it up in March 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The projects are still in development, so we haven’t put the names out there yet, but the quality of their work was high. NameStormers gave us an objective perspective on the products’ names. With these projects, everyone becomes a product naming expert. Their team helped us to align and remain customer-focused instead of making decisions based on our opinions. Their team helped to move the project along. They allowed us to attack the process in a different way and stay aligned across our various stakeholders.

How did NameStormers perform from a project management standpoint?

The calls were organized and straightforward. By the end of the project, we knew their flow. Our team was working with them because we were aware of their process. There's a lot going on in our businesses, so their team was diligent about documentation and following up, which we needed. Their project management was good.

What did you find most impressive about them?

It was a better exercise working with them than completing the naming project internally. Their expertise stands out from the competition. They’re good at naming products as well as getting feedback on the names. Their team’s good at checking the trademarks too.

Are there any areas they could improve?

Graphic design would be a good extension of their services. It would’ve been helpful to select a few names for them to actually test creatively. It would’ve been great if they could provide creative examples of what a name could look like to visualize the marketing.

Do you have any advice for potential customers?

Come prepared with the information about your product, business, or challenge. The more information that you can give on the key market problems, the better the quality of the names will be.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 3.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Naming for Food & Beverage Company

"They promised to work with us until we were satisfied and they kept their word."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
Nov. 2019 - Feb. 2020
Project summary: 

NameStormers provided naming services for a large juice business. They went through several rounds of iterations, incorporating feedback into the creative process to produce names for 20 products. 

The Reviewer
 
10,001+ Employees
 
New York, New York
Marketing Manager, PepsiCo
 
Verified
The Review
Feedback summary: 

Using a decent percentage of the names proposed from NameStormers, the client was very pleased with the overall process and outcomes. Instilling confidence and assurance throughout the project, the team was a solid partner that welcomed guidance and met expectations. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I do marketing innovation for PepsiCo.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NameStormers ?

As we’re looking to reinvest and transform our juice drink business, we hired NameStormers to deliver a new positioning centered around fun and vibrancy. We needed to make sure the names for these products matched that attitude.

SOLUTION

What was the scope of their involvement?

To start, we briefed their team on what we were looking for. They launched their process and came back to us with multiple iterations—we went through about four rounds of giving feedback and adjusting the options. NameStormers developed over 15 names for 20 different flavors of potential juice drinks. 

What is the team composition?

I mostly worked with Mike (CEO, NameStormers), but Sarah (Director of Client Services, NameStormers) and one other teammate supported us directly too. Since having more opinions and voices is better for the project, close to 12 people were contributing overall. 

How did you come to work with NameStormers?

I followed an internal referral. They’d done some previous work on a different brand in our company’s portfolio, so I followed a recommendation from someone who’d worked with them on that project. 

How much have you invested with them?

We spent around $40,000. 

What is the status of this engagement?

We worked together from November 2019–February 2020. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The names were helpful in getting us to where we’re landing now. We used a lot of their work as inspiration and we’re actively using a good amount of the names they suggested. 

How did NameStormers perform from a project management standpoint?

Overall, they were good. Mike stayed close and asked us for whatever information he needed. They delivered everything on time and as they said they would. 

What did you find most impressive about them?

They promised to work with us until we were satisfied and they kept their word. No matter how many rounds it took, we knew they’d work continue even if they didn’t get it right on the first try for no additional charge. Working with them gave me confidence and reassurance that we’d eventually get there. 

Are there any areas they could improve?

They should really make sure they understand the brief, since the first round wasn’t as close to what we wanted. However, that’s the nature of doing this subjective work and we could make the brief crystal clear, too. 

Do you have any advice for potential customers?

Make sure you know what you want. If it’s clear, you can provide a better scope so they can do their job as best as possible. When things change and evolve, it makes more work for everyone so it’s important to know what you want for deliverables. 

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Branding & Naming for Credit Union Products

“Their methodology for critiquing name ideas is very helpful.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2019 - Jan. 2020
Project summary: 

NameStormers generated several rounds of namings for a credit union’s products and white label tools. They led naming brainstorms that allowed the company to develop and rename various deliverables.

The Reviewer
 
15,000 - 20,000 Employees
 
Vienna, Virginia
Researcher, Credit Union
 
Verified
The Review
Feedback summary: 

Considering both internal and external stakeholders, the team consistently presented names that accurately represented the products' purposes. They offered a necessary external perspective that allowed the team to make more nuanced decisions. Their responsiveness added value to the engagement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a researcher for a credit union.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NameStormers?

We’ve worked with them on multiple occasions for naming business products, feature sets, and digital online assets.

SOLUTION

What was the scope of their involvement?

They help us in the process of coming up with names for our products and white label product tools. In our naming process, there are a number of different stakeholders involved and invested in the final naming choice. Because of that, we have to generate significant buy-in throughout the whole process, whether they’re involved in brainstorming or not.

They offered a framework for evaluating names, which made our conversations more productive. That’s where we got the most value from working with them. We’ve done internal naming brainstorms, but their process and ability to get stakeholders to buy-in has been hugely beneficial. Some of the products that are named by them are intended to be trademarked, and others are not intended to be used for that purpose. 

Our reasoning for requesting naming services is largely alignment-based. Some names are a little off when it comes to our consumer versus business solutions within the financial space. When developing products for vendors, we have to come up with a name that conceptualizes the purpose of the product. Looking at what the solution may be in copy helps define the direction for the future. 

What is the team composition?

I had one main point of contact, but our calls had up to three supporting resources. 

How did you come to work with NameStormers?

While I don’t have the full history of our work together, we started developing many more projects than usual. Our need prompted a few naming projects. In the past year, we’ve done four. Our team also has an additional four projects in mind for next year.  

How much have you invested with them?

Our projects with them typically cost between $15,000–$16,000 depending on whether we need research done. 

What is the status of this engagement?

We started collaborating around November 2018, and our last project ended in January 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

There are tons of routes that we take when it comes to naming digital products with multiple features. That process involves understanding nuanced distinctions. They’re great at focusing in on key attributes of products to keep everyone on the same page. The team is great at guiding us through the entire process. It’s important to us to get an outside perspective on naming just for the sake of risk. 

Additionally, they’ve been able to capture the vision of the product in each of their names. When naming less creative projects, it’s easy to run into challenges because it relies heavily on the material we provide. They help us find a sense of direction throughout the development.  

How did NameStormers perform from a project management standpoint?

They did a great job of framing conversations with our many business units, so everyone was clear on what we were naming and what goes into making an impressive name. Their team also offered a lot of guidance.

They’re very reliable and responsive over email, open to calls even last-minute. We also follow up regularly. So, if we miss an email or haven’t responded, they’re good at making sure that everything continues to move forward. We communicated primarily through email and calendar invitations.    

What did you find most impressive about them?

Their methodology for critiquing name ideas is very helpful. They emphasize thinking of the opportunity a name presents rather than what we may initially dislike about it. When dealing with names outside the context of marketing copy, it can be difficult to evaluate and get buy-in from users. There’s a structure for talking about what you like about the name first before going into risks.

Are there any areas they could improve?

When you work with them, you recieve an unlimited number of naming rounds. With that, keep in mind that you need the resources to provide additional input for each round you undertake with them.

You can’t work off the same brief five rounds in a row. Then, you’ll just keep digging the same hole. There is a level of effort that the client has to put in. I’d recommend that they set those expectations upfront.  

Do you have any advice for potential customers?

Be open about business objectives in your initial creative brief. If you do your due diligence, you will have a better understanding of your needs and can be a little more productive. You’ll find names you like more on a quicker timeline.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Naming for Software Consultancy Application

"They explained the process clearly, and there were no surprises."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sept. - Oct. 2019
Project summary: 

The team at NameStormers provided naming services for a software company's new application. They wanted a name that would mirror their new brand. 

The Reviewer
 
11-50 Employees
 
Rochester, New York
CEO, Software Development Consultancy
 
Verified
The Review
Feedback summary: 

Initial feedback has been positive. Their team is skilled in the field of branding. They're professional and collaborative, exceeding expectations. Customers can expect a team that listens and delivers on time. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the CEO and co-founder of a software consultancy that provides custom software solutions to our clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NameStormers?

We are developing a new product internally and needed a name to match the branding we were developing.

What were your goals for this project?

We wanted to find a name that would resonate with our users that could walk the line between professional and intriguing.

SOLUTION

How did you select this vendor?

Our team did some online research and then we interviewed three different companies that had experience in our domain and whose work we liked. NameStormers provided the market research component that we liked to be able to validate that our top name choices would resonate with our market.

Describe the scope of their work in detail.

We started off sharing the branding efforts that we had done prior to meeting with them then they took enough time to understand and review the product that we already had to discuss what we all needed to keep in mind during the process. We went through three rounds of names and then actually combined a few alternatives together to come up with a final name.

In each round, they provided a wide range of names and their process of how we each responded to the names was very helpful to progress through the rounds. In the end we ended up with two names that worked well and they promptly sent over all the materials for the work when we were satisfied.

What was the team composition?

We worked with three different people but mostly two were on the calls.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have received very positive feedback from the name so far prior to launch.

How effective was the workflow between your team and theirs?

Documents were sent via email and the video conferences were very effective.

What did you find most impressive about this company?

They never rushed through the calls or the presentations. They provided a lot of tips on what to consider for naming along the way and listened carefully to our input.

They fit us in quickly due to some time constraints we had and the process moved at the pace they had explained upfront. They explained the process clearly, and there were no surprises. They also worked very collaboratively in the market research verification stage.

Are there any areas for improvement?

Not that I can think of.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Naming for New Biotechnology Solution

"I was really happy with the results and the way we worked with them."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June - Sept. 2019
Project summary: 

NameStormers developed a name for a new platform service. They held discussions on goals and background followed by two rounds of name generation.

The Reviewer
 
10,001+ Employees
 
Edinburgh, United Kingdom
Service Line Marketing Manager, Life Science Company
 
Verified
The Review
Feedback summary: 

The name has yet to face customer scrutiny and has received mixed feedback internally, but has been well-received by outside partners. NameStormers is a flexible and reliable team that exceeds expectations.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am a service line marketing manager of a life science company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NameStormers?

We had a new platform service that we were taking to market. We struggled with coming up with a suitable name that would give us freedom to operate—a name that people would buy into and one that wasn’t covered by other vendors who compete with us.

SOLUTION

What was the scope of their involvement?

We turned to NameStormers after an unsuccessful attempt at an internal name to provide us with some support of coming up with a suitable alternative that we could then take to our managers and gain approval from them.

This was the first time I had worked with a naming agency directly. From that perspective, essentially, we had an intake call where we talked about the technology. NameStormers had worked with our operations in the US before, so they were reasonably familiar with the background of what we do and the kind of clients that we serve.

We were quite appreciative of them having at least some understanding of our industry, as it can be quite difficult sometimes to explain what we do and how we do it so it was good that they had that background.

We talked them through the solution that we had from a reasonably technical level to a high level of the service, and also talked about the customer benefits of the service that we were providing. We also gave them a little bit of background and discussed the key attributes that we wanted the name to fulfill and to represent with the services we were offering.

We had also indicated that we were considering that this name needed to be applicable, not only to the service but also to a product just in case we were able to go down that route of turning that into a product that customers could use themselves directly.

After that initial intake where we talked about the solution, they went away and came up with a matrix of names. Some were related and some were variations, and others were much more invented. We had a really good mix of names within that matrix and they would talk us through the names, and we would then go back and pick the ones we thought were our favorites. They had done some preliminary assessments on the status of these names and whether they were available. There was a good bit of due diligence on their side in each of the suggestions that they had.

There was a second round of name generation which really focused in on one of our key requirements: freedom to operate. They had gone from names that were quite descriptive to names that conjure up feelings. We were quite happy with the process of narrowing down the options.

In the end, they actually helped us with trying to secure the .com address, because it looked as if it was available. It wasn’t a fast-moving project where we need to be really careful and diligent over the name. It was very much a relatively small project from that respect.

What is the team composition?

We had a team of three with one main point of contact. During the naming presentation, he was tag-teaming with a couple of others.

How did you come to work with NameStormers?

They were recommended to us by other people in the company who had worked with them.

How much have you invested in them?

We spent about $20,000 USD.

What is the status of this engagement?

We worked together from June–September 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The feedback we have had internally has been a bit mixed, but we were expecting that because it is what they had termed as an empty bucket name. It was a name that doesn’t really have any feelings associated with it, and it means that we then have the job of creating meaning for that name. Internally, native English speakers have liked it, but non-native English speakers have sometimes struggled to understand why we went with that name.

The response has been generally positive or at least neutral, which is fine for us. Externally, we have talked to some other agencies we are working with about it and they have been very positive about the name. They genuinely seem positively disposed towards the name that we chose. We haven’t taken it to customers yet.

How did NameStormers perform from a project management standpoint?

They performed really well. They came back on time with the suggestions we were looking for. I was very happy with the way that they managed the project.

We mostly communicated through a mix of telephone calls and emails. As it was quite a small project, there wasn’t a need for a huge amount of communication. We preferred phone calls because of the nature of the project and the fact there were a few different stakeholders from our side that needed to be involved.

What did you find most impressive about them?

They went above and beyond the initial scope and agreed to take on the additional work of trying to secure the .com for us.

Are there any areas they could improve?

The one thing I think that would have been beneficial for us, rather than to have a large matrix which they presented, would have been to really focus in on one or two names and sell them and tell us the reasons why we should have them. Having mock customers to test against to give their opinion on a good name would have been good as well. I would have preferred not having a massive selection box, and just having one or two to pick from.

Do you have any advice for potential customers?

Give them as much background as you can so that they can work with it.

5.0
Overall Score I was really happy with the results and the way we worked with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They met all their deadlines.
  • 5.0 Cost
    Value / within estimates
    They were well within our budget which was really good.
  • 5.0 Quality
    Service & deliverables
    They were able to meet our timelines and come up with a name for us that fit within our rather tight parameters.
  • 5.0 NPS
    Willing to refer
    I would recommend them to a colleague because of their understanding of the industry that we work in.

Naming for New Web Platform

"There wasn’t any extra upcharging; they were willing to go as far as we liked to create a name..."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jun. - Sept. 2019
Project summary: 

NameStormers provided naming services for a new product. After initial interviews and research, they performed an iterative pitching process to produce a name that accurately captured the scope of the project.

The Reviewer
 
11 - 50 Employees
 
Arlington, Virginia
Scott O'Reilly
Founder & Chief Software Architect, Spider Strategies
 
Verified
The Review
Feedback summary: 

NameStormers' efforts have been well-received by stakeholders. The process took longer due to delays on the client's side of the project, but their team remained flexible and responsive. They maximized value and brought significant experience to the process. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I one of the founders of a performance management software company. We make software that helps companies track and improve their performance.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NameStormers?

We were merging two products into a new product with new functionalities. Thus, we needed a new name to capture the new scope of the product, and we wanted to bring in some professionals.

SOLUTION

What was the scope of their involvement?

They developed a new name for the product. They’ve been doing this for a long time, so they have a well-defined process. Their team walked us through the process, starting with a series of interviews to determine what we were looking for. They asked us if we wanted it to be professional, lighthearted, or serious. They also interviewed people within the company to figure out marketing strategy, the target audience, and those types of things.

After that, there was a brainstorming session. They offered a series of names and we’d pick which names we liked and didn’t like. It was an iterative process; we went through three rounds and honed in on the names we liked. Finally, we checked with the legal team to find out which names were most likely to be trademarked. We checked with our intellectual property attorneys as well. After that, we registered and trademarked the name.

What is the team composition?

There were several folks involved in the naming process, but we were primarily in contact with two people.

How did you come to work with NameStormers?

I did some Internet research. From our side, I was the main person responsible for finding the company. We had an executive VP of sales on the calls as well. We looked for companies in our price range with decent reviews. I also looked at the scale of projects they did for previous customers to see if we were in the right range.

It was mostly finding companies' work that I liked. That was the primary concern. I found four or five companies whose work I liked. Then, I eliminated the ones that were too expensive. Some folks were going to come in at six figures, which is fine if you're like Microsoft, but not fine if you're my company because we have 45 employees. After that, we were left with a couple of organizations where I liked their work and they were the right price range. I picked the one whose work I liked the most.

How much have you invested with them?

We invested $16,000.

What is the status of this engagement?

The project began in June 2019 and wrapped up in early October 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

People love the name. We haven’t released the project yet, but it’ll be great. It took several months to complete the process; they typically have a 4–6-week schedule. There were some delays on our side. We had to wait to get feedback from within our company or to schedule meetings. Our side dragged our feet a little bit. At no point were we waiting for NameStormers.

How did NameStormers perform from a project management standpoint?

Communication was done mostly via email. There was an initial kickoff phone call with both sides. Any name pitching occurred on conference calls. It was important to verbally communicate during the pitching process. They’d respond to emails on the same day.

What did you find most impressive about them?

There wasn’t a lot of nickel and diming. We paid a flat fee and they did whatever it took to deliver a name. There wasn’t any extra upcharging; they were willing to go as far as we liked to create a name, no matter how many rounds it took.

Are there any areas they could improve?

No, not at all.

Do you have any advice for potential customers?

I think the best advice is to follow their process. They’ve been through this many times and understand what makes these naming projects successful or unsuccessful. A lot of this was trusting them and going through the process meticulously.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    They definitely exceeded my expectations.
  • 5.0 NPS
    Willing to refer

Naming for Water Filtration Offerings

"The team at NameStormers hit the mark."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb. - Oct. 2019
Project summary: 

NameStormers performed naming services for a marketing agency’s client. After several brainstorming rounds, the team created names for different filtration units.

The Reviewer
 
2-10 Employees
 
Atlanta, Georgia
Tracie Cantrell
Senior Account Manager, Lighthouse Marketing
 
Verified
The Review
Feedback summary: 

NameStormers exceeded expectations, quickly delivering quality product names. Their team’s thorough process complemented their professional management style. They meet deadlines and keep promises. Customers can expect a team that’s dedicated to their needs.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a senior account manager at Lighthouse Marketing, a small boutique marketing agency based outside of Atlanta.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NameStormers?

We reached out to NameStormers for one of our clients. We needed them to develop a new family name and then three additional unit names for a residential and commercial water filtration unit. Since it’s a freestanding filtration unit, users can simply attach their water lines to start the filtration process.

SOLUTION

What was the scope of their involvement?

Since the filtration company already had a name, we needed to figure out a name for the overall unit and then names for other units under that. Our team put together a brief for NameStormers that detailed the need, target audience, and objectives that our client was hoping to meet.

After that, we jumped on a call with NameStormers, where we reviewed all of the information to ensure we were on the same page. Their team then took that information and completed a first round of naming for the family name. They provided us a customer validation for the names and trademark screening guidance. We also went through the names our competition was using because we didn’t want to have a similar name.

The team at NameStormers presented the first round for the family name during a conference call with our team. We provided them feedback and made minor edits before they presented it to our client.

What is the team composition?

There were at least two people on their team. I noticed several members during email correspondence, and I’m sure there was a team involved in the screening of names. I had one central point of contact, though.

How did you come to work with NameStormers?

We used NameStormers a few years ago for a brand name. Coincidentally, it was for the same client but under a different business segment. Based on this experience, we knew their work was excellent. We appreciated their input and the timeliness of the deliverables, so we knew that we wanted to use them for this project.

How much have you invested with them?

We’ve invested between $25,000–$28,000.

What is the status of this engagement?

We first touched base with NameStormers in February 2019. After a bit of back and forth on the estimate, we provided them with the brief. The project finished about two weeks ago.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The engagement only recently ended because of the client awaiting feedback from stakeholders during the second round of naming. Everything was a bit delayed, but NameStormers was prompt in delivering as promised. Since we’re still working on branding for the client, names haven’t been attached. It’s a new business, so we’re awaiting metrics.

We appreciated the smoothness that NameStormers provided. Their experienced team is skilled in the naming process. They were also cooperative when they had to repeat the same presentation to various stakeholders.

How did NameStormers perform from a project management standpoint?

From a project management standpoint, they were excellent. As I mentioned, we had to wait for feedback from several people. Their team always kept in touch, following up through emails. They frequently asked if there was anything they could do from their end.

The team at NameStormers hit the mark. We were fortunate that we didn’t have to go through multiple rounds of naming. The naming process for the units took a second round, but that was done relatively quick.

What did you find most impressive about them?

I haven’t worked with similar companies, but NameStormers is very thorough. For example, when they provided some of the preliminary US federal and state trademark web screenings. That was helpful information for our client’s legal department. They didn’t give a name that we couldn’t proceed with. It felt like their team was thorough from beginning to end, making sure we were on the same page and had the same objectives. Everything that was delivered was on point.

Are there any areas they could improve?

I can’t think of anything right now.

Do you have any advice for potential customers?

Provide NameStormers as much information as possible in your brief. You’re going to be happy with the results.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
    We adjusted the project slightly to make sure we worked within the budget we were given. They were open to providing ways to get to that number.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
Verification

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Verification Level
Gold
VERIFIED
Business Entity
Business Entity Name
Intrinsics, Inc
Status
Active
Jurisdiction of Formation
Texas
ID
752498670
Date of Formation
Sep 2, 1993
Last Updated
May 7, 2019
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last Updated
Jun 19, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
33
OVERALL REVIEW RATING
4.9
Source
Clutch
LAST UPDATED
May 19, 2020