NameStormers

BACKGROUND

Please describe your company and your position there.

I am the CEO of a company that offers Financing to Small Business'

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NameStormers, and what were your goals?

Our Business was looking for a complete rebrand to compliment the growth we have seen. Our Goal was something fresh, modern and different from the typical names you would see in our space.

SOLUTION

How did you select this vendor?

We interviewed 4-5 companies, we were looking for a small to mid-sized company that would give us the attention we needed, with at least 10 years' experience and pricing that would not break the bank.

Describe the scope of their work in detail, including any steps and the final deliverables.

Namestormers was hired to come up with a fresh, new company name. We gave them a 60-day deadline.

How many people from the vendor's team worked with you, and what were their positions?

We worked with 4-5 members of the NameStormers team. The owner & Founder of the company was involved every step of the way as were several senior members of the staff.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In our view, they hit a home run for us. They listened well and found us a name better than what we could have expected. We are extremely pleased with the outcome and the whole process.

Describe their project management style, including communication tools and timeliness.

The managed the project very well. Were very attentive to our needs and were very accommodating with scheduling. They always worked around our schedule.

What did you find most impressive or unique about this company?

The fact that the founder of the company was fully involved every step of the way.

Are there any areas for improvement or something they could have done differently?

We loved the process and are very happy with the outcome. We don't see anything that we believe that could have been done better.

BACKGROUND

Please describe your company and your position there.

I am a marketing consultant in the CPG industry, specializing in the commercialization of new products

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NameStormers, and what were your goals?

We have a patented process new to the U.S. We needed a name that would capture the essence of the brand without being too literal

SOLUTION

How did you select this vendor?

We interviewed three different companies that specialize in brand naming, and focused our final decision based on their portfolio and process.

Describe the scope of their work in detail, including any steps and the final deliverables.

There was a kick off meeting to start, where a brand team downloaded all relevant information, including consumer research gathered to date. NameStormers came back with a first round of options, including trademark implications. After feedback was received a second, and finally a third round was presented.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with the company founders, Director of Marketing and Brand Ambassador

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were extremely happy with our final results and brand name. Brand naming is an extremely challenging and subjective process. NameStormers approached the project very professionally and was able to navigate the many opinions.

Describe their project management style, including communication tools and timeliness.

There were regular Zoom meetings where we discussed the pros and cons of the different approaches. NameStormers was able to initiate an on-line voting system that allowed people to make comments that were controversial.

What did you find most impressive or unique about this company?

NameStormers not only will continue to provide new rounds of names until you are satisfied but they also provide consumer research as part of their proprietary process.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I am a product marketing manager at an automotive company, focused. My specific team focused on the fleet space.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NameStormers, and what were your goals?

We worked with Namestormers to ideate around a rebrand/rename of a legacy product that was undergoing some large changes and we needed to reposition it for a go-to-market strategy.

SOLUTION

How did you select this vendor?

Other partners in my company had leveraged them in the past and found great success, in addition to collaboration, so we chose to work with them.

Describe the scope of their work in detail, including any steps and the final deliverables.

We tasked Namestormers to help us develop a handful of naming conventions/options for leadership to align to. They conducted a handful of interviews to help gain alignment and traction on where we had been and where we wanted to go. Their final deliverables included an extensive document that outline all of their work, rationale, legal input and other consideration to help us guide our decision-making.

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with their managing director and a small crew from his side. They were extremely efficient and thorough.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

While our business changed direction near the end of our exercise and we weren't able to bring our exact work to fruition, the Namestormers team provided an excellent view on how we could/should approach naming exercises in the future - as well as strategic input for navigating buy-in.

Describe their project management style, including communication tools and timeliness.

The team mainly leveraged easy-to-digest presentations and word documents that were easy to follow. Their approach was collaborative from day one and we felt they were 100% invested and thinking outside of the box (as well as showing real dedication to the job by ensuring they weren't done until we were happy - regardless of the agreed upon scope).

What did you find most impressive or unique about this company?

The 1:1 approach to their collaboration was extremely beneficial as it helped us truly get to the core of the exercise and not feel bloated with too many people "in the room."

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I am a brand marketer for a mass skincare/lifestyle brand

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NameStormers, and what were your goals?

We are in the process of reformulating some products in one of our product lines and our existing line name was no longer a good fit for the collection. We were looking for a name that unified all the products, communicated their benefit, and had a fun, youthful feel.

SOLUTION

How did you select this vendor?

We were recommended this vendor by a leader in our company who had worked for them before.

Describe the scope of their work in detail, including any steps and the final deliverables.

Namestormers was able to deliver a comprehensive list of options for us in just 3 meetings to hit our tight timing. We reviewed the brief with them and explained all each of the products, had a first review a few weeks later, and a secondary/final list a week after that. They delivered a full name book with legal screening at the completion of the project. They also recommended consumer testing capabilities, but we were able to leverage our internal team.

How many people from the vendor's team worked with you, and what were their positions?

We worked with 3 people on the team. Sarah was our main point of contact, but Megan and Mike were in every meeting to pitch names, answer questions, and handle logistics/billing.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In the end, we decided not to move forward with any of the names Namestormers had recommended as an original pitch from an internal team member wound up receiving stronger interest from our target consumer. However, we liked a lot of the options and would work with Namestormers again.

Describe their project management style, including communication tools and timeliness.

The team was very flexible and easy to work with. They were able to flex to meet our timing needs. In total, we had 3 hour-long meetings via zoom over about 6 weeks and communicated via email in between.

What did you find most impressive or unique about this company?

They are very specialized in product naming and have a clear process to move from briefing to recommendation.

Are there any areas for improvement or something they could have done differently?

Nothing that comes to mind. The first review we had I was nervous that some of the names were not a great fit for our brand or product line. But their second round incorporated our feedback incredibly well and was much more in-line with what we were looking for!

BACKGROUND

Please describe your company and your position there.

Im the COO of an enterprise search company. We have a unified search interface that allows users to search across all of their saas applications to save them time and provide them new insights into their data.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NameStormers, and what were your goals?

We hired NameStormers to help us come up with a Name for the company. We had some really challenging goals with the name -- Action oriented words, something that could be used as a verb, and we wanted it very short and sexy sounding.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were referred to NameStormers by someone else who had used them in the past.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The key deliverable for us was a name that we loved along with initial legal work on whether we would have any issues with trademarks. Namestormers providers us with a large list of potential names every Friday for 3 or 4 rounds until we found something that we really loved.

How many people from the vendor's team worked with you, and what were their positions?

We worked with 3-4 people from NameStormers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We had a really amazing experience with the Namestormers team. They went through a ton of name options with us and continually refined the process until we landed on something that we really loved.

Describe their project management style, including communication tools and timeliness.

The NS team was always really clear about what and when they were going to deliver us the next set of names and taglines. They were easy to work with and worked really efficiently.

What did you find most impressive or unique about this company?

They were able to take our very high level requirements and vision for the company and really apply it to sets of names that fit and names that we could really bring a story and brand to.

Are there any areas for improvement or something they could have done differently?

No complaints.

BACKGROUND

Please describe your company and your position there.

I'm the Co-founder and CEO of a Saas startup in the disability inclusion and compliance space.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NameStormers, and what were your goals?

After raising our financing round this past Fall, we have been working around the clock to launch our new product in the compliance space. Unfortunately, we lost our original name and we were charged with finding a new name for the company in a short period of time.

We hired NameStormers to help us conduct research, draft names and taglines, analyze trademarks, and ultimately test our new name with a broad audience.

SOLUTION

How did you select this vendor?

We first spoke with an agency out of NYC, but decided on NameStormers after researching "best naming agencies in the U.S.". NameStormers was on every single list we read. Their prompt and thorough response was a huge piece in why we chose to work with them.

Describe the scope of their work in detail, including any steps and the final deliverables.

We conducted a naming exercise with NameStormers which included:

1. An overview creative brief for the project
2. Three rounds of names, taglines, and trademark analysis
3. Name testing survey

Throughout the process, we had several 30 min - 1 hour calls with the NameStormers team, as well as email exchanges every week. The final deliverables included a presentation with all previous rounds of names, in addition to a comprehensive overview of the name testing survey responses.

How many people from the vendor's team worked with you, and what were their positions?

We met with 3 of the NameStormers team members. Their positions were Managing Director, Marketing Director, and Research Director.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were very happy with the final outcome of this project. Our chosen name scored incredibly well through the survey process. There were little to no negative associations with the name chosen.

The tag lines also performed very well. We were able to secure this (domain) name for a reasonable price, way under our budget, and the name has no existing trademarks. For us, that is a huge win!

Describe their project management style, including communication tools and timeliness.

The NameStormers team held weekly meetings to review a new set of names, staying in close contact with us via email between each meeting. They never missed a deadline or deliverable, and always sent the materials in advance of our meetings, proving to us how organized they were. We loved the transparency of the org; it was awesome to get the CEO's time each week.

What did you find most impressive or unique about this company?

As a small team, their expertise in the naming space is unmatched. Personally, I was impressed with the research phase of the progress. Their research style and presentation were unique, comprehensive, and conclusive.

Are there any areas for improvement or something they could have done differently?

I think that our team rushed them a bit given our own timelines with investors and publicizing our new business. We would have liked to have seen a few more names that made the final shortlist, but this was really more of an "us" problem due to our short timeline.

BACKGROUND

Please describe your company and your position there.

I am a Senior Insights Analyst with a manufacturing company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NameStormers, and what were your goals?

Our company was seeking to name a new product that was being developed prior to the launch of it going into a pilot market.

SOLUTION

How did you select this vendor?

Namestormers was selected initially based on the proposal and reputation. For this project specifically, we chose them because of positive past experiences.

Describe the scope of their work in detail, including any steps and the final deliverables.

We went through a series of sessions to develop possible product names and then refine the final list. We then used their services to test the top 12 names with consumers to ultimately select the top name.

How many people from the vendor's team worked with you, and what were their positions?

For this project we worked a team of 2 people from Namestormers. We worked directly with the CEO and Director of Client Services.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As a result of the project, we were able to develop and move forward with name that we will utilize when the product moves to market.

Describe their project management style, including communication tools and timeliness.

We had meetings on a weekly basis. The team was incredibly responsive to emails and all of our questions were answered in a timely manner.

What did you find most impressive or unique about this company?

Their commitment to understanding our business and its specific needs was exceptional. The creativity of the team and their overall turnaround time was quite remarkable.

Are there any areas for improvement or something they could have done differently?

There is not anything I would have changed. They went above and beyond to meet the needs of the project.

BACKGROUND

Please describe your company and your position there.

I lead Global Brand and Product Marketing for a Medical and Dental Healthcare company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NameStormers, and what were your goals?

We engaged with NameStormers to help accelerate the development of a new Brand name for a platform of products.

SOLUTION

How did you select this vendor?

I've worked with Namestormers at a prior company and the project was a success in large part to the their brand name development process and creativity.

Describe the scope of their work in detail, including any steps and the final deliverables.

After a few immersion sessions, the NameStormers team presented back to us a naming brief that was very well written and clearly demonstrated that they knew what we wanted delivered. We then went through two rounds of naming development.

The work NameStormers presented was well thought out, comprehensive, tied directly to the brief and vetted from a legal perspective at a level that other agencies don't support. Based on their work, we've move forward with out legal due diligence on 3 names that we are excited about.

How many people from the vendor's team worked with you, and what were their positions?

We worked with with the Managing Director, Director of Marketing and an intern directly but know from previous experience that they tap into many other creative people to help deliver a successful project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Project is still in development.

Describe their project management style, including communication tools and timeliness.

Excellent communication style, frequent, urgent and organized in their approach to running a project. They met each deadline and their in meeting presentation format and legal screening documents were very well done.

What did you find most impressive or unique about this company?

They have deep experience in creating brand names across a wide variety of industries. That experience, along with their approach and people gives them a unique value proposition.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

At Evonetix we are reimagining biology by developing a radically different approach to gene synthesis – a highly parallel desktop platform to synthesise DNA at unprecedented accuracy, scale and speed. I am the Operations Director

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NameStormers, and what were your goals?

To develop a Platform name.

SOLUTION

How did you select this vendor?

Had initial discussions with 6 possible companies sourced through internet searching and recommendation. Requested quotes from 3. Chose NameStormers through their professionalism, speed of response and open discussion.

Describe the scope of their work in detail, including any steps and the final deliverables.

Initial call to develop the brief. 2 rounds of naming, each with evolution after feedback. Final meeting to work through the favourites followed by cultural and linguistic sreening.

How many people from the vendor's team worked with you, and what were their positions?

Frequent contact with the Managing Director and Director of Client Services. There was a small team in the background developing the names and conducting the background searches.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

21 names created in 1st round, 18 for second round. Each of these was rated in terms of risk of acquiring the domain name. We chose 3 favourites which were then went through cultural and linguistic screening. This led to a lead name, for which we are working through legals.

Describe their project management style, including communication tools and timeliness.

Project delivery was exemplar. Everything was absolutely to schedule, generally inside of their own deadlines which clerly involved weekend working. Mike and Sarah were very clear with the expectations placed on us, including deadlines which would cause NameStormers' process to fall behind.

I loved that they guided, provoked, and listened to us. Summary slides would be presented and then a much larger body of work would be distributed for our digestion and reference. This gave great confidence in the output.

What did you find most impressive or unique about this company?

Efficiency of delivery. No meeting took more than one hour and the whole project was wrapped up within the timescales described.

Are there any areas for improvement or something they could have done differently?

Nothing.

BACKGROUND

Please describe your company and your position there.

We are an an eccomerce health company and I am the operations mananger.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NameStormers, and what were your goals?

We hired Namestormers to help us find a new brand name, and some names for our products that could be trademarked.

SOLUTION

How did you select this vendor?

We were referred to this vendor.

Describe the scope of their work in detail, including any steps and the final deliverables.

We had a great time working with NameStormers. To start we had an initial meeting where Namestormers learned about our brand and business needs. After that, they created a presentation for us based on that feedback with an initial round of names that could be a good fit for us and possible risks associated with those names. We had the opportunity to provide feedback, and then we continued onto a second presentation based on that feedback until we found a name that we were interested in pursing more deeply.

How many people from the vendor's team worked with you, and what were their positions?

We worked with mostly the managing director, and the director of client services, but there was a whole team dedicated to our project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This project helped us ultimately acquire the branding we were looking for.

Describe their project management style, including communication tools and timeliness.

I was very impressed by the communication technique provided by Namestormers. They are timely in deadlines, and clearly articulate each process, so you know exactly what to expect.

What did you find most impressive or unique about this company?

What really impressed me was how hard they worked to really understand our business. They tailored the experience to our specific needs.

Are there any areas for improvement or something they could have done differently?

I think our project was handled well and I think expectations were set very clearly, however, the legal ambiguity and risk associated with finding a new trademarkable name seemed like the biggest barrier to success.