Storm the World with a Riveting Name

Gold
VERIFIED

"No one ever made a difference by being like everyone else." - P T Barnum

NameStormers creates names unlike others ... Gadzoo, Puron, Tru, Xanterra, Angry Orchard, Imbu ...

Product, service or company names that are catchy, effective and easy to remember.

You tell us what you need. We listen, we ask questions and we involve our Austin/LA/Boston/Dallas/Phoenix/Savannah/Tyler creative team. You’ll get names that you love, others you'll probably hate, and everything in between. We provide a full menu of choices & then help you pick the best.

One price, guaranteed results.

While creating a memorable name is the first critical step in building brand awareness and competitive advantage in today’s marketplace, it is not the only step. Before you launch a new name, note that NameStormers offers related brand name strategy and tactical name research and implementation services. In addition to testing prospects’ and customers’ responses to your new name through quantitative research, we create catchy taglines, design logos, provide preliminary global trademark screenings and perform linguistic & cultural evaluations essential to building a strong foundation on which your new name can thrive. In today’s competitive market, a new name often has to do more than just capture the attention of prospects for a fleeting moment, it has to stop them in their tracks and “stick to the roof of the brain” for months or years to come.  NameStormers helps assure the success of your new name through our related support services.

 

 
$10,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
1985
Show all +
Austin, TX
headquarters
  • 2201 Windsor Road East
    Austin, TX 78703
    United States

Portfolio

Key clients: 

7-Eleven (Brazilian Bold), Aetna (Practice iQ), Affinia (The Liaison Hotel in DC), AICPA (Privacy Check), Alcoa (MetalSpectrum.com), American Heart Association (HeartHub), American National Bank (Sage Capital Bank), AMFAC Parks & Resorts (Xanterra), AOL (Privacy Wall, File Protect), Bissell (ProLite), BlueCross (Inroads), Boston Beer (Angry Orchard), Circuit City (Carmax), CVS (Gold Emblem), Dow (Airstone), DuPont (Deep Color) ...

Carmax

Many consumers felt that buying a used car was an unpleasant and seedy experience. Circuit City wanted to change that perception and make this type of purchase more enjoyable and professional. They hoped to create a unique atmosphere for the buyer where all the cars had warranties, a set price and documentation on past repairs and maintenance. The staff would be well-groomed, well-dressed and provide outstanding service in an

attractive car-buying environment.

Circuit City preferred an easy to understand, automotive related name. Something short enough to really pop on signage and billboards but suggestive enough so that prospects driving by would have a pretty good idea of the concept. They also hoped for a name that supported their positioning of an optimal car-buying experience.

After the NameStormers presented a variety of names, Circuit City selected Carmax. It was short, easy to spell and not likely to be mispronounced. The “car” prefix directly related to the automotive business and the “max” suffix suggested the maximum value in a used car. The URL was also available and the name cleared preliminary trademark hurdles. The rest is history, with Carmax stores now a common sight in many markets around the country.

Reviews

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Product Naming for Sporting Goods Manufacturer

"NameStormers developed as many names as needed, at no added charge, until we were satisfied."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2018 - Jan. 2019
Project summary: 

NameStormers developed names for a set of new products. They conducted market research, screened each name for trademark eligibility, and collected feedback from customers.

The Reviewer
 
51-200 Employees
 
Miamisburg, Ohio
Kris Parlett
Director of Marketing, Huffy
 
Verified
The Review
Feedback summary: 

One of the names that NameStormers produced is already in use. The team’s dedication and timeliness were critical to the success of the project. Their flexibility and professionalism set them apart from other vendors.

BACKGROUND

Please describe your company and your position there.

I’m the director of marketing at Huffy, a wheeled goods manufacturer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NameStormers?

We partnered with NameStormers to name a series of new products.

What were your goals for this project?

We wanted to come up with names that would engage our customers while avoiding trademark issues.

SOLUTION

How did you select this vendor?

We looked up previous reviews of their work and then decided to reach out. We chose NameStormers because their prices aligned with our budget.

Describe the scope of their work in detail.

NameStormers began the project by conducting market research, which included gathering information from us and our competitors. They interviewed our team, visited competitor websites, and meet with other companies when appropriate. They summarized their findings in a briefing recap, which they used as a blueprint to guide their brainstorming.

After we approved their findings, they initiated the name development process. The team screened our best ideas for trademarks, web hits, and dot-com status. For those that passed, they did some wordsmithing to improve their chances of trademark registrability.

NameStormers provided a tagline and rationale for each name that made it through the legal screening. They pitched each name and collected feedback from our team, which they used to develop additional ideas. After narrowing down a list of names, the team presented their pitches to customers, typically 200–300 for each name, and asked them for their new name ideas. The final deliverable was an e-book that included all of their findings and a list of the top three names for each product.

What was the team composition?

We worked with two employees from NameStormer and had six people from our side.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’re using one of their names for a product that we’re selling to a national mass retailer.

How effective was the workflow between your team and theirs?

Their efficiency and responsiveness exceeded our expectations.

What did you find most impressive about this company?

They were professional and timely with every deliverable. They were also committed to the success of the project. NameStormers developed as many names as needed, at no added charge, until we were satisfied.

Are there any areas for improvement?

None that I can identify.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Brand Naming for Beverage Manufacturing Company

"Unlike other vendors, they've been great about taking the lead."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sept. 2018 - Ongoing
Project summary: 

NameStormers provides product naming services, which includes intensive market research and unlimited iterations that are eventually put through rounds of consumer validation. 

The Reviewer
 
201-500 Employees
 
Bellevue, Washington
Angela Smith
Consumer Insights Manager, Talking Rain Beverage Co.
 
Verified
The Review
Feedback summary: 

NameStormers turns around lists of well-researched name options extremely quickly. Highly proactive through each step of the process, working with their team is seamless. They've taken the time to genuinely understand the needs and vision of the business. 

BACKGROUND

Introduce your business and what you do there.

I'm the consumer insights manager for Talking Rain Beverage Co., a beverage manufacturer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NameStormers?

We engaged NameStormers to help us come up with some brand names for new product innovations. 

SOLUTION

What was the scope of their involvement?

Typically, we'd discuss some of the products we were developing with NameStormers over the phone, going over product positioning in the market, our initial thoughts, and our target audience. They'd then provide us with more than 20 names along with some initial research that included some risk evaluation and legal vetting. They'd present these options to our team, asking for feedback from each person in a meeting, starting with employees with less seniority to avoid opinion influencing from higher-ups. Based on our feedback, they'd provide more rounds of names along with detailed descriptions and background information for each option.

Each product would consist of two to three rounds, but they're available for as many iterations as needed. Once we have our list narrowed down to about 10 names, we begin consumer validation testing on our end. 

What is the team composition? 

We work with Mike (Managing Director, NameStormers) and Kate (Contract Consultant, NameStormers). 

How did you come to work with NameStormers?

We asked another trusted vendor of ours to take on the project, but they actually suggested we work with NameStormers since they're solely focused on naming and able to provide a lot of research more quickly.

How much have you invested with them?

Each project is $15,000, so we've spent a total of $45,000 thus far.

What is the status of this engagement?

We've been working with them since September 2018 on various projects, and the relationship is ongoing. Thus far, we've completed three naming projects, but have more planned. Some of the lists of names have been stalled because we're waiting on feedback and approval from upper management. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

NameStormers has developed lists of names that are performing well in consumer validation thus far. Overall, we've enjoyed the process a lot and been thrilled with their results; their approach has been instrumental in our branding process. 

How did NameStormers perform from a project management standpoint?

They're very efficient when it comes to driving projects forward, which has taken a lot off my plate. Unlike other vendors, they've been great about taking the lead.

What did you find most impressive about them?

They're exceptional listeners. They've taken the time to understand our needs and incorporate our feedback into each round of naming very well. I'm impressed at how easily they seem to grasp our vision. 

Are there any areas they could improve?

I can't think of anything; they run a tight ship.

5.0
Overall Score They're excellent partners overall–communicative and very proactive through every phase.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They've always exceeded expectations in terms of timeliness.
  • 5.0 Cost
    Value / within estimates
    Their prices are great for our need to be quick and scrappy.
  • 5.0 Quality
    Service & deliverables
    Their processes are easy to follow and to share internally.
  • 5.0 NPS
    Willing to refer
    I recommend them all the time, because we've had such a great experience with them.

Product Naming for Engineering & Innovation Nonprofit

“They devoted time to understand our business and had a thorough, organized approach to the work.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Dec. 2018–Jan. 2019
Project summary: 

NameStormers helped identify a name for an upcoming product launch. They presented rounds of options and tested the strongest options with market research.

The Reviewer
 
501-1,000 Employees
 
Washington, DC
Director of Member Experience, Engineering & Innovation Nonprofit
 
Verified
The Review
Feedback summary: 

Though the newly named product hasn’t been launched yet, it has been received with approval and enthusiasm by leaders within the business. The NameStormers group made an effort to dive deeply into the work and produce quality results. Their detailed work and evident expertise were valuable assets.

BACKGROUND

Introduce your business and what you do there.

I’m the director of member experience and engagement for an engineering nonprofit focused in the science field.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NameStormers?

We were rolling out a new product targeted toward a very specific audience. We hired NameStormers to identify a name for us to use.  

SOLUTION

What was the scope of their involvement?

We began the project by giving NameStormers basic information on our company and new product. This onboarding step was quick as their team was already educated on our organization. Then, they interviewed key people within our company and used that knowledge to create a basis for the project.

From there, they presented the first round of names to gather our insight. They incorporated our input with the second round of names they presented. My team refined the list to include the strongest options, and NameStormers handled various legal aspects to ensure the names were available throughout the process. Additionally, they gathered market feedback on the selections we chose and we used this information to make our final decision.

What is the team composition?

I predominantly worked with Mike (CEO, NameStormers).

How did you come to work with NameStormers?

A previous client of mine had worked with NameStormers, so I reached out to Mike directly.

How much have you invested with them?

We’ve spent around $20,000 on their services.

What is the status of this engagement?

For this project, we worked together from December 2018–January 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t launched the product yet, so we don’t have quantitative metrics. However, we’ve received very positive feedback from our executive leadership. Additionally, NameStormers' market research and audience testing showed promising responses to the name we chose.

How did NameStormers perform from a project management standpoint?

Their team excelled at managing the project. They had a solid model for tracking work and communication, so we were very pleased with them. We primarily spoke through email.

What did you find most impressive about them?

They devoted time to understand our business and had a thorough, organized approach to the work. Their methodology showed they were knowledgeable about the processes. The work was all completed incredibly fast and with great detail.

Are there any areas they could improve?

I’m very satisfied with the work they did so there’s nothing I’d suggest they change.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Naming for Chocolate & Vanilla Company

“Conjuring up multiple names was only a portion of NameStormers' value for us.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. - Dec. 2018
Project summary: 

NameStormers jumpstarted the naming process with an in-depth brainstorming session to discern client goals. They led several iterative rounds of ideation, risk assessment, and review before testing the best options.

The Reviewer
 
11-50 Employees
 
Austin, Texas
VP of Marketing, Chocolate Company
 
Verified
The Review
Feedback summary: 

NameStormers generated an extensive list of options and helped assess the level of risk inherent to each one. They worked in collaboration with another agency to ensure the optimal selection through consumer testing. This team is creative, friendly, and ahead of the curve.

BACKGROUND

Introduce your business and what you do there.

I'm the VP of marketing for Madecasse. Our company sells chocolate and vanilla that's from Madagascar.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NameStormers?

We needed a new name for our company. Our company's old brand name, Madecasse, has a rich history. Unfortunately, it was hard to pronounce which made it difficult for our customers to recommend us. 

SOLUTION

What was the scope of their involvement?

To start, NameStormers held a brainstorm session to set our goals with the new name. They interviewed both myself and the founder of the company. We looked at the product and analyzed the competition. They separated the name options into different styles and defined what we were looking for. 

We went through multiple rounds of naming, ideation, and review. As they assessed the level of associated risk, the removed the riskiest names in an internal knockout search. They referred us to their partners for trademarking, but we had our own resources for that.

What is the team composition? 

We worked mainly with Mike (CEO, NameStormers) and Kay (Research Director, NameStormers). They brought in some other teammates from their roster. 

How did you come to work with NameStormers?

I used Clutch to find a vendor and hired two agencies to help us. I looked at their ratings and the average price of their projects. Based on our budget, we could afford their services. We've already reviewed the other agency, so now I am leaving one for NameStormers. 

How much have you invested with them?

We spent $15,000. 

What is the status of this engagement?

We worked together from November–December 2018. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Conjuring up multiple names was only a portion of NameStormers' value for us. A key element of their contribution was testing the names, which is their area of specialization. They have a background in that type of work. Even though we used a name the other agency came up with, NameStormers tested it for us in a truly unique way. They used a large panel of people to assess it, which vindicated the one we chose. 

How did NameStormers perform from a project management standpoint?

It was excellent. They have top-notch project management capabilities. We would mainly correspond with them via email. Since we both work in the same city, we only held a phone call or two. I usually visited their office instead, since it was only half a mile away. Being able to sit down in person for discussions was a huge benefit for me. 

What did you find most impressive about them?

NameStormers has many years of experience in this line of work. Their clients include high-profile companies in the retail and automotive space. I found both their experience and the success they've achieved impressive. Most other agencies have another vendor the run testing stage, but this one can handle it themselves. 

At a competitive price, NameStormers has the combination of creativity, experience, and naming and testing expertise to figure out which one their client’s consumers will like best. 

Are there any areas they could improve?

I don't think so. NameStormers was very timely in their responses. Anytime I emailed them, they responded right away. We never had to press them with follow up. They were ahead of the curve. The team was always very personable, and I enjoyed working together. I can't think of anything they could do better.

5.0
Overall Score I really enjoyed our engagement.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They delivered everything they said they were going to.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    They're reasonably priced for their great execution.
  • 5.0 NPS
    Willing to refer
    I already have referred them.

Naming for Packaged Goods Company

“The team worked quickly and delivered what they said they would.”

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
3.0
The Project
 
$10,000 to $49,999
 
Oct. - Dec. 2018
Project summary: 

NameStormers completing two rounds of name brainstorming. They worked with the internal team, conducting market research and listening to feedback.

The Reviewer
 
1-10 Employees
 
Philadelphia, Pennsylvania
Market Research Contractor, Packaged Goods Company
 
Verified
The Review
Feedback summary: 

Unlike other firms, NameStormers was willing to work within a tight deadline and was inexpensive. They produced numerous names and checked for trademark issues, if any were chosen. They had good project management and kept everyone on the same page.

BACKGROUND

Introduce your business and what you do there.

I'm a market research contractor for a packaged goods company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NameStormers?

We wanted to reposition one of the product lines and needed to come up with some new names for it.

SOLUTION

What was the scope of their involvement?

First, we provided some background information to NameStormers, which they reviewed before doing two rounds of name brainstorming. The first round was based on the information we’d given them along with conversations they had with some of our key team members. We provided feedback on those names and gave them some draft concepts we’d distilled form our qualitative research. From there, they did their second round of names and provided more options for us to choose from. They also checked for trademark issues we’d have if we chose any of the names they came up with.

What is the team composition?

We had one main point of contact.

How did you come to work with NameStormers?

Someone we know had used them before and said their pricing was reasonable and they were able to work within our tight deadline, so we hired them.

How much have you invested with them?

We spent around $15,000.

What is the status of this engagement?

The project lasted from October–December 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They brainstormed a number of names, but we haven't quantitatively tested them yet.

How did NameStormers perform from a project management standpoint?

They kept me informed and met deadlines. The team worked quickly and delivered what they said they would.

What did you find most impressive about them?

They were fast and inexpensive.

Are there any areas they could improve?

As part of their service, they should offer some kind of quantitative without an extra cost.

4.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    The cost itself wasn't a lot, but we haven’t tested the names yet to see if they’ll work.
  • 4.0 Quality
    Service & deliverables
    They did a nice job.
  • 3.0 NPS
    Willing to refer
    Once I know how the names function, that may change.

Product Naming for Personal Care Company

“They’re extremely fast and creative.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
Confidential
 
Oct. 2017 - Aug. 2018
Project summary: 

Working within a tight deadline, NameStormers conceptualized unique names and helped with preliminary trademark clearance for a line of cosmetic products.

The Reviewer
 
201-500 Employees
 
Raleigh-Durham, North Carolina
Innovation Brand Manager, Personal Care Company
 
Verified
The Review
Feedback summary: 

The product names precisely conveyed the desired image. NameStormers’ creativity, attention to detail, and speed have set them up for additional projects within the year.

BACKGROUND

Introduce your business and what you do there.

I’m the innovation brand manager at a natural personal care company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NameStormers?

We were trying to come up with a name for our new cosmetic line. It had to capture the benefit of the product while conveying our identity as an all-natural personal care company.

SOLUTION

What was the scope of their involvement?

Initially, we contracted NameStormers to help brand three products. They also did preliminary trademark clearance for us.

What is the team composition?

I worked with the CEO of NameStormers.

How did you come to work with NameStormers?

Our colleagues had worked previously with NameStormers and recommended them.

What is the status of this engagement?

We worked with them from October 2017–August 2018. They will work on another product line later this year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’re extremely fast and creative.

How did NameStormers perform from a project management standpoint?

The team was highly organized and straightforward, with a clear set of questions to brief themselves. They’re quite particular about what they’re going to do and how they’re going to do it.

What did you find most impressive about them?

They were highly professional, detail-oriented, and thoughtful.

Are there any areas they could improve?

No, they’ve done everything we’ve asked.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They met our extremely aggressive timelines.
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    We were quite happy with the multiple options that they offered.
  • 4.0 NPS
    Willing to refer

Naming for Home Fragrance Company

“They’re very professional, knowledgeable, and transparent.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
n/a
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
May - Aug. 2018
Project summary: 

Assisting with a brand relaunch, NameStormers provided recommendations for a new brand name, did a preliminary trademark search, and conducted a customer survey to test the top 10 names.

The Reviewer
 
11-50 Employees
 
Atlanta, Georgia
Marketing Director, Home Fragrance Company
 
Verified
The Review
Feedback summary: 

The internal team is comfortable with the new name, which meets all needs and expectations. NameStormers guided the entire process, providing strong rationale for their recommendations, while their flexibility and quick turnaround times made them a reliable partner.

BACKGROUND

Introduce your business and what you do there.

I'm the marketing director at a home fragrance company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NameStormers?

We were relaunching our brand and needed someone to help us identify a new name.

SOLUTION

What was the scope of their involvement?

We had a phone call with them, where they asked us a lot questions and explained the process. During our second phone call, we briefed them on our brand, our consumer market, and our objectives. After that, they provided us with their recommendations that included a list of names for our brand and a preliminary trademark search. They used this first round as a calibration round, providing us with conservative names to see how we reacted. They did a great job walking us through the strategic rationale for every name.

Once they had our feedback, they developed the second round of recommendations and did another preliminary trademark search. We reviewed their recommendations and told them what direction we wanted to go. After the third round of names, they did a consumer survey that included the top 10 names we thought would be a good fit for us. Then, they gave us a very detailed report of the survey.

What is the team composition?

We worked with two members of their team.

How did you come to work with them?

Our VP of Marketing had worked with them previously.

How much have you invested with them?

We spent about $15,000.

What is the status of this engagement?

We worked with them from May-August 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They were able to find the name we liked and tested it. We felt very comfortable moving forward with their recommendations.

How did they perform from a project management standpoint?

They did a fantastic job. They were extremely responsive and turned everything around quickly.

What did you find most impressive about them?

They’re very professional, knowledgeable, and transparent. It was clear that they had a lot of experience in the industry. They always had a very firm rationale when they walked us through their recommendations and answered all of our questions.

Are there any areas they could improve?

I can't think of anything.

5.0
Overall Score They're easy to work with, reliable, and professional.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They met all the deadlines and were very accessible.
  • N/A Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    They completed everything on time and according to our expectations.
  • 4.5 NPS
    Willing to refer
    It depends on your resources, but that is something you can do internally.

Regimen Naming for Natural Personal Care Company

“They asked clarifying questions and always addressed our feedback.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. - June 2018
Project summary: 

NameStormers came up with possible names for an upcoming product line. Using product success criteria to inform their process, they delivered multiple options after three rounds of iteration and feedback.

The Reviewer
 
201-500 Employees
 
Durham, North Carolina
Innovation Manager, Personal Care Company
 
Verified
The Review
Feedback summary: 

NameStormers receives feedback positively and reliably operates ahead of schedule. Nearly 100% of their deliverables resonate with consumers and meet the project’s requirements. Executive-level engagement facilitates proactive communication. Their flexible pricing structure is a standout attribute.

BACKGROUND

Introduce your business and what you do there.

I’m an innovation manager for a personal care company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NameStormers?

We’re launching a new face care regimen and needed a name that would communicate what benefits the product delivers to the consumer.

SOLUTION

What was the scope of their involvement?

We started the project by getting Mike (CEO, NameStormers) on the phone and communicating our business challenge. We particularly highlighted our need for the name to be easily understood by consumers. Mike invited his team on an upfront onboarding call where I briefed them on the product’s benefits and the criteria we were looking for in a regimen name. They asked questions to ensure a concrete understanding of what needed to be delivered.

NameStormers presented the first round of names one week after the initial team briefing. I provided feedback on the names by eliminated those that weren’t easily understandable or didn’t fit with our brand equity. I approved names that aligned with the success criteria that we previously discussed. This process went through three rounds of iteration before we felt that their team delivered several viable options. The selected names are currently in consumer testing. In addition to the creative brainstorming process, they also offered trademarking services.

What is the team composition?

We primarily communicated with Mike, but also worked with a consultant of theirs.

How did you come to work with NameStormers?

They were initially referred to us by a trusted colleague. They’ve done work for us on previous projects and we’ve always had a positive experience with them. We wanted to launch the product quickly and not be held up by a lengthy interview process, so hiring them was an easy decision.

How much have you invested with them?

We spent $15,000 over the course of two installments.

What is the status of this engagement?

This project took place from April–June 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

While the product is not yet in the market, consumers testing indicates positive reactions to 80%–90% of NameStormers’ deliverables. None of the possible names have performed exceptionally poor at this point. Once we get enough data, we’ll select the best possible name from the options they’ve provided.

How did NameStormers perform from a project management standpoint?

Mike is always transparent and forthcoming with communication. He was readily available to take our calls when needed. They mapped out and discussed their timeline with us upfront to ensure they could deliver what we needed before our deadline. Overall, NameStormers performed excellently in this area.

What did you find most impressive about them?

NameStormers worked to understand how the category dynamics of specific product benefits work together to align with our upfront success criteria. They asked clarifying questions and always addressed our feedback. This determination enabled them to deliver names per our requirements.

We also appreciate their unique pricing model. They didn’t put a limit on the number of iteration rounds available to us for the agreed-upon cost. This demonstrated their intention to provide the best service possible and not leave us with a mediocre group of product names. Despite being in the consumer testing stage, Mike communicated they’d be willing to work on the project further at no additional cost, should we need to pivot for some reason.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They provided deliverables ahead of schedule.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Product Naming for Full-Service Advertising Agency

“They were really invested in the project and became a true partner to us."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
May - July 2018
Project summary: 

Taking full charge of the project, NameStormers provided a list of names for a product, assisted with trademark research, and did customer testing.

The Reviewer
 
51-200 Employees
 
Sioux Falls, South Dakota
Melody Morton
Creative Director, Lawrence & Schiller
 
Verified
The Review
Feedback summary: 

The internal team and the client are highly satisfied with the name and the customer service they received. Professional and transparent, NameStormers went above and beyond to meet all needs, while their expertise and commitment earned them favorable referrals.

BACKGROUND

Introduce your business and what you do there.

I'm a creative director at Lawrence & Schiller. We're a full-service advertising agency in Sioux Falls, South Dakota.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NameStormers?

We had a client who was launching a new product. We had engaged all of our creative team to come up with a list of names, but none of the names they provided could serve as a trademark. We started looking for a company that specialized in naming to help us.

SOLUTION

What was the scope of their involvement?

Their team came up with a few names and did the trademark research that went much deeper than our internal Google searches. During the first round, they presented us with some names and their research. They also conducted customer validation testing for us after our third round of names. The research helped assure the client that they had made a solid choice and the name would resonate well with consumers. After we chose one name, our client's lawyer and a trademark lawyer took it deeper to trademark it.

What is the team composition?

We mostly worked with Mike (Founder, NameStormers).

How did you come to work with them?

We talked to 7–8 naming organizations, some of which were much closer to us in South Dakota. We liked the fact that NameStormers has been in business for a long time and was willing to do extensive research for us. Also, they were willing to give us as many names as we needed to present to our client for approval, so we chose them.

What is the status of this engagement?

We worked with them from May–July 2018.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They worked hard until the client was satisfied. Their professionalism and responsiveness made them easy to work with. Also, they were very direct and honest, explaining to us why they came up with specific names. Everything they presented to us was well thought-out. We have recommended them to all of our client teams at our agency and look forward to future partnerships with them.

How did they perform from a project management standpoint?

They did an excellent job. One of the easiest to work with from kick-off to conclusion.

What did you find most impressive about them?

They were really invested in the project and became a true partner to us. Mike had our interests at heart and wanted our client to succeed as much as we did. They did research on our client and knew what he was doing rather than just following our directions.

Are there any areas they could improve?

I can't think of anything.

5.0
Overall Score They were fantastic. They were by far the easiest vendor I've ever had.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were ahead of schedule every time.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    Everything was thought-out and well-communicated.
  • 5.0 NPS
    Willing to refer
    We've already spread the word about them.

Naming & Logo for Pharmacy Benefit Manager

"There is logic, intent, and meaning to every step of their creative process.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - Apr. 2018
Project summary: 

NameStormers created a new name and a logo within a tight timespan that reflected the mission, vision, and values. Additionally, they provided resources for all of the legal and graphic design work.

The Reviewer
 
11-50 Employees
 
Dallas, Texas
Greg Buscetto
CEO, CerpassRx
 
Verified
The Review
Feedback summary: 

Their work was phenomenal even with the strict timespan. Their team has a strong, logical process that works. They put a lot of thought and effort into every name they generate and can still create a multitude of options to choose from. Anything they can’t do, they will find someone who can.

BACKGROUND

Introduce your business and what you do there.

I am the CEO of CerpassRx, an American pharmaceutical company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NameStormers?

We had some channel conflict with a sister company that competed with some of our clients in three states. We decided that in order to avoid this conflict, we needed to create a new name for the company that fits within our mission and values.

SOLUTION

What was the scope of their involvement?

We went through a thorough process in which NameStormers sat down with us to understand our business challenge and what we're trying to accomplish. In our case, it was a channel conflict. They focused on our mission, vision and values and in a matter of less than two weeks, they came up with a list of 30-40 names. Once we narrowed those down to 20 names, we engaged a few people in my organization and ultimately decided on the name CerpassRx. NameStormers already owned the name domain which made it easier to find an attorney to trademark and register the name. They also helped us with a logo.

What is the team composition?

I mainly worked with Mike (Carr, CEO, NameStormers) and another member of their team. They occasionally brought in other employees as needed.

How did you come to work with NameStormers?

My coworker at a previous company worked with them before. Back then, we interviewed two or three other groups. In the phone interview process, it was clear that name development is NameStormers’ specialty. In that previous project, we needed to come up with a new name and logo in a strict 90-day time frame. They performed well under pressure. I was under similar time constraints for this project, so I called Mike and it became clear that they were the right people to use.

How much have you invested with them?

The cost was less than $25,000.

What is the status of this engagement?

I reached out to Mike in October 2017 and told him we needed the new name and logo by January 1st. By March, the named was trademarked and attorneys had prepared all related legal work. The entire process was completed by April.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I do not have any metrics to provide. However, when we tell people what we do and why we chose the name, it makes perfect sense to them. The name worked out well for us.

How did NameStormers perform from a project management standpoint?

They have a good, logical process. They were quick to turn around projects in a matter of days and I found their project management to be excellent.

What did you find most impressive about them?

When it comes to creating a name in a logical way, NameStormers is the best. They work at a pace that is comfortable for a fast-moving entrepreneur and they put a lot of thought into every name. There is logic, intent, and meaning to every step of their creative process.

Are there any areas they could improve?

I can’t think of any. NameStormers’ graphic work was exceptional, even though it’s not a part of their core business. There is nothing I would say they need to change.

5.0
Overall Score We needed to move quickly and they exceeded my expectations.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    They provide multiple options and always delivered ahead of schedule.
  • 5.0 NPS
    Willing to refer
    They did an excellent job. I have no hesitation referring them.
Verification

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Verification Level
Gold
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
Texas
ID
752498670
Date of Formation
Sep 2, 1993
Last Updated
May 7, 2019
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last Updated
Jun 19, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
20
OVERALL REVIEW RATING
4.8
Source
Clutch
LAST UPDATED
May 8, 2019