What evidence can you share that demonstrates the impact of the engagement?
NameStormers was very helpful. They provided us with very thorough background checks of each name. The panel of consumers and the survey they took were also very helpful because they allowed us to look at positives and negatives as the names were impacting the audience.
We accepted the new name internally, but we haven’t released it to the public yet. We are in the process of preparing all the marketing collateral to go with it and I assume it will take a few more months.
How did NameStormers perform from a project management standpoint?
The team was very transparent about the whole process. They really explained how it would go and controlled the process really well. For example, during the name discussion duration, they made it very clear to us that they preferred that we first looked at the positives even though there many negatives.
They did this to encourage us to engage in a meaningful and creative discussion. From that point of view, it was a very well managed process. NameStormers was on top of it and delivered on time, so I have no complaints about this aspect.
What did you find most impressive about them?
I haven’t worked with a naming firm in the past. However, I really liked that NameStormers did not try to fleece us for additional funds. They told us they would include a lot of research in the process.
They did the survey and also let us know their goal was to help us find the right name for the business. The team also told us that if we felt that we couldn’t settle on a good name, they would repeat the process at no cost. That was very helpful, and they were very positive, which I enjoyed that part.
Are there any areas they could improve?
No, not that I can think of. Since I am new to this, I really have no way of saying they did a good job or a bad job in terms of naming.
Do you have any advice for potential customers?
Trust the process. They are professionals and really know what they are doing. They have a process in mind as they have done this for a long time so they know how to drive the whole process, come up with the names, and do the research.
Go along with their process. It may seem a little unorthodox in some ways because it might not be what you are used to, but they do a very thorough job.