What's In A Name? Opportunity.

Hi, we’re NameStormers! We’re an Austin & Boston-based naming agency that has been creating brand names, company names, and product names for every type of business in every corner of the world since 1985 — and we’re not tired yet!

Our top-notch team of wordsmiths and naming experts have named everything from artificial intelligence platforms to no-artificial-ingredient snacks. We produce quick-turnaround projects or foster long-term relationships with start-ups, Fortune 500s, and nonprofits alike. Our team is highly strategic, perfected in process, and endlessly creative to ensure your name meets every need and works for you in the long run.

We are specialists in every aspect of name development, including brand naming, company naming, product naming, naming strategy, naming architecture and hierarchy, linguistic and legal screening, and market name testing. We will also conduct preliminary trademark and domain availability research, because having a fantastic name is fruitless unless it’s available! We look forward to hearing from you about your naming needs.

 
$10,000+
 
Undisclosed
 
2 - 9
 Founded
1985
Show all +
Austin, TX
headquarters
  • 2201 Windsor Road East
    Austin, TX 78703
    United States
other locations
  • East Boston
    Boston, MA 02128
    United States

Portfolio

Key clients: 
7-Eleven (Brazilian Bold), Aetna (Practice iQ), Affinia (The Liaison Hotel in DC), AICPA (Privacy Check), Alcoa (MetalSpectrum.com), American Heart Association (HeartHub), American National Bank (Sage Capital Bank), AMFAC Parks & Resorts (Xanterra), AOL (Privacy Wall, File Protect), Bissell (ProLite), BlueCross (Inroads), Boston Beer (Angry Orchard), Circuit City (Carmax), CVS (Gold Emblem), Dow (Airstone), DuPont (Deep Color) ...
Carmax Image

Carmax

Many consumers felt that buying a used car was an unpleasant and seedy experience. Circuit City wanted to change that perception and make this type of purchase more enjoyable and professional. They hoped to create a unique atmosphere for the buyer where all the cars had warranties, a set price and documentation on past repairs and maintenance. The staff would be well-groomed, well-dressed and provide outstanding service in an

attractive car-buying environment.

Circuit City preferred an easy to understand, automotive related name. Something short enough to really pop on signage and billboards but suggestive enough so that prospects driving by would have a pretty good idea of the concept. They also hoped for a name that supported their positioning of an optimal car-buying experience.

After the NameStormers presented a variety of names, Circuit City selected Carmax. It was short, easy to spell and not likely to be mispronounced. The “car” prefix directly related to the automotive business and the “max” suffix suggested the maximum value in a used car. The URL was also available and the name cleared preliminary trademark hurdles. The rest is history, with Carmax stores now a common sight in many markets around the country.

Brand Naming for IMBU Image

Brand Naming for IMBU

IMBU is a product development company that was in need of a snappy and memorable name. NameStormers worked with them to develop a name that was light and colorful, like the brand's approach to textiles and manufacturing, and NameStormers delivered.

Bye Bye Boring beverage names Image

Bye Bye Boring beverage names

Name Stormers helped Angry Orchard find a creative name for their hard cider line. Surrounded by traditional names, Angry Orchard stands out and excites the consumer. 

Branding for Canon PowerShot Image

Branding for Canon PowerShot

Canon USA hired NameStormers to help them develop a name for a new digital camera. The name needed to relate to empowering the user to take their own incredible photos. The team decided on the name PowerShot. The name was punchy, exciting, inspiring, and suggested that owning one of these cameras would ensure great pictures every single time. PowerShot became one of the best-selling digital camera lines worldwide and is still

sold 23 years later.
A name for the millennial consumer Image

A name for the millennial consumer

Branding and Brand Identity for Xanterra Image

Branding and Brand Identity for Xanterra

Amfac Parks & Resorts wanted to change its name. The challenge for NameStormers was to create something new, contemporary and innovative that was rich in story and fit Amfac’s reputation of environmental friendliness. NameStormers coined Xanterra. It was derived from a poem about an idyllic, beautiful place and the Latin word for earth.

Reviews

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Naming & Branding for Eye Health Campaign

"Their team was totally helpful and ready to explain everything thoroughly."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June - Aug. 2020
Project summary: 

NameStormers provided naming services to support a rebranding initiative for an eyecare industry association. The team conducted research, identified potential names, and facilitated two rounds of naming.

The Reviewer
 
11-50 Employees
 
Alexandria, Virginia
Paul Horenkamp
Senior Marketing Manager, The Vision Council
 
Verified
The Review
Feedback summary: 

NameStormers delivered three viable names that received positive feedback. They flawlessly executed the project, which impressed internal stakeholders. The team clearly communicated concepts and effectively responded to feedback. They exceed expectations to ensure a supportive partnership.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

The larger organization’s called The Vision Council. We’re an association that serves the eyecare industry. There’s a unit within the organization called Think About Your Eyes, which is a consumer awareness campaign about the importance of eye health.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NameStormers?

Following the economic downturn, we faced a large challenge. Our partners that contributed to the campaign took back a significant portion of our funds. We had to part ways with our partner agency and cut our campaign's sizable budget. During that process, we decided to start fresh. We wanted to create a new campaign with a more appropriate name.

SOLUTION

What was the scope of their involvement?

NameStormers developed a new name for our campaign. Their team gave every name a description, definition, and meaning. After two rounds of naming, we identified a favorite name and two backup names. Ultimately, their team will create a new logo and standards guide when we have an opportunity to fully execute a rebrand.

What is the team composition?

I primarily worked with three people including Mike (Founder) and Sarah (Director of Client Services).

How did you come to work with NameStormers?

I worked with NameStormers twice almost 15 years ago. They had a terrific approach to developing and presenting names. When this opportunity to rebrand arose, I contacted Mike through LinkedIn. He was ready and able to work on this project

How much have you invested with them?

We spent $15,000–$20,000 on this initiative.

What is the status of this engagement?

We started in the middle of June and finished the project in early August 2020.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The person I directly report to was blown away by NameStormers. After their first conversation, she was impressed with Mike and Sarah. They clearly and thoroughly explained concepts. Their team was also efficient and professional. Also, I ran the new names past a couple of folks who loved it.

How did NameStormers perform from a project management standpoint?

We communicated via email, phone, and Zoom. Their team wanted unabashed feedback. They were responsive and honest. When we needed more information, their team was helpful. We may need to present the name to a subcommittee, and they’re willing to help us. Their team goes above and beyond.

What did you find most impressive about them?

Their team was totally helpful and ready to explain everything thoroughly. They’re a smart and personable team.

Are there any areas they could improve?

I can’t think of a way for them to improve. There weren’t any hiccups or rough patches.

Do you have any advice for potential customers?

Let them be the professionals. Be completely honest with your feedback, input, and reactions. Let them do what they do best.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Product Naming for Beauty Company

“I was not expecting the depth of the work they did on the trademark research.”

 

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. - Nov. 2019
Project summary: 

NameStormers brainstormed and presented names for a new beauty product. They also conducted preliminary trademark research.

The Reviewer
 
1001-10,000 Employees
 
Oakland, California
Mitch O'Furey
Associate Marketing Director, The Clorox Company
 
Verified
The Review
Feedback summary: 

The product recently launched with a name that NameStormers presented. They were creative and brought many options to the table. The team was very thorough and consistently delivered on time.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

My company is in the consumer-packaged goods industry, specifically the beauty categories. And my position is the associate marketing director.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NameStormers?

We were looking to enter a more creative and playful space with the product proposition. We brought them on to help us name a new product.

SOLUTION

What was the scope of their involvement?

Our number one priority was brainstorming a ton of relevant names in our space. They explained why they were attributing those names into the benefits space, how they were unique and different for the brand. They also did preliminary trademark research to understand the availability of those names.

What is the team composition?

I worked with two people on their team.

How did you come to work with NameStormers?

They were recommended internally. Another team in my company worked with them on a different project and said that they had done great work and were easy to work with.

How much have you invested with them?

We spent less than $50,000.

What is the status of this engagement?

We started working together in October 2019 and we wrapped up in November 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The product is just getting into market now. One of the names that they provided stuck and we’re leveraging that. We definitely achieved our objective.

How did NameStormers perform from a project management standpoint?

Fantastic. They were early on every deliverable and were very thorough. I was not expecting the depth of the work they did on the trademark research. They had a large team behind the scenes that was creatively developing the names we were working on.

We generally communicated over email.

What did you find most impressive about them?

They have a very creative team that clearly thought through each name. It was evident that they were familiar with our industry and were able to differentiate us because they have unique point of view.

Are there any areas they could improve?

Maybe if they provided more examples in and out of the category. So we knew why they were recommending certain names.

I’m not sure if this is a pro or a con, but they didn’t have a strong opinion on the names they brought to the table. They objectively presented each option, which is probably appropriate, but they could make a creative recommendation.

Do you have any advice for potential customers?

Their point of view is out of your day-to-day work. So the things that you understand, such as the brand tone, project history, and market, they’re not as familiar with. Therefore, you should create a more comprehensive brief.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Naming Development for Food Products Distributor

"The speed and quality of their service differentiate NameStormers from their competitors."

Quality: 
4.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Apr. - May 2020
Project summary: 

To identify a name for a new product, NameStormers brainstormed ideas, conducted initial trademark searches, and performed market research for a food products distributor. They also conducted consumer tests.

The Reviewer
 
5,001-10,000 Employees
 
Baltimore, Maryland
Senior Insights Manager, Food Product Distributor
 
Verified
The Review
Feedback summary: 

NameStormers provided an impressive range of services that included extensive research, which resulted in meaningful insights. The team was efficient and committed to the client’s satisfaction. Their industry expertise led to a successful partnership and encourages additional engagement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a senior insights manager. I oversee all the insights for some of our branded products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NameStormers?

We had an innovation and wanted to come up with a name that would differentiate it. We needed a way to make the product unique so that we could build our equity.

SOLUTION

What was the scope of their involvement?

We provided them with ideas, and they brought together a diverse team to brainstorm for us. Their team completed preliminary trademark and .com searches. NameStormers then did consumer tests, and the results came back quickly. Their team helped us to sort through a decent number of name ideas and identify the best ones.

What is the team composition?

We worked with a team from NameStormers. Mike (Managing Director) kicked off the project, and Sarah (Director of Client Services) managed our account. We also worked with Kay (Director of Research) who conducted the research.

How did you come to work with NameStormers?

I talked with Mike a couple of years ago. When I acquired this project, I thought NameStormers would be a helpful addition. He reached out again, and I brought them on board.

What is the status of this engagement?

We collaborated between April–May 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The research and work done to generate the names and check the trademarks were great. However, we weren’t blown away by the names themselves. They provided a lot around our naming needs that we couldn’t get elsewhere. Their team has great speed and customer service. I’d work with them again.

How did NameStormers perform from a project management standpoint?

Their team communicated clearly and had a sense of urgency. They gave us a timeline and kept the project humming along. The main part of the engagement progressed at the right speed. Following the project’s completion, their team talked with us about the experience and whether or not we used the name. There was good follow through on their part.

What did you find most impressive about them?

The speed and quality of their service differentiate NameStormers from their competitors. The quality of the service matters in market research more than people realize. We were also impressed by the depth of their work. From ideation to the organization of names, their team was thorough. NameStormers knows their industry backward and forward.

Are there any areas they could improve?

No, nothing jumps out.

Do you have any advice for potential customers?

Go into the engagement with realistic expectations. Don’t expect to come out with a name you never expected. Know that you’ll thoroughly explore names and churn through the bad ones, which is what you want.

5.0
Overall Score It was great.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    I would give them a six.
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’d recommend them without hesitation.

Naming Project for Global Consultancy

"The volume of names and options that NameStormers was able to generate was impressive."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May - June 2020
Project summary: 

NameStormers assisted with product naming. After understanding the brand and its competitors, the team provided several names. They then narrowed the list down and helped with the internal voting process.

The Reviewer
 
10,000 + Employees
 
Mclean, Virginia
Senior Manager, Global Consultancy
 
Verified
The Review
Feedback summary: 

One of the names that NameStormers generated was selected. The name has since been marketed internally and has been met with a positive response. Thanks to their strong project management and communication skills, the team was able to work quickly and deliver several names within a short timeframe.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a senior manager at a global consultancy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NameStormers?

We were looking to rename one of our internal asset products to something that was a little more descriptive and conveyed the assets of the product.

SOLUTION

What was the scope of their involvement?

We set up an initial meeting to go over an overview of the product, who our competitors were, what we wanted in the name, and the history of what we had called it in the past and the challenges that came with that. 

NameStormers let us know the steps that we were taking and made sure that the key stakeholders were involved. We then set up three subsequent sessions in which the team provided a series of names based on our feedback.

After receiving our feedback, the team provided a detailed list of notes and some trademark analysis that they had performed on each of the names. They concluded with a finalized report based on all of the feedback that we had to give us a recommended selection.

Additionally, we asked them to help us in a voting process with our stakeholders through which we decided the best fitting name. 

What is the team composition?

We worked with Mike (Managing Director) and Sarah (Director of Client Services).

How did you come to work with NameStormers?

We had worked with them for other product naming projects, so NameStormers was familiar with our naming standards.

How much have you invested with them?

We spent $12,000.

What is the status of this engagement?

We worked with them from May–June 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We ended up using one of the names that we got as a result of their efforts, and we’ve started marketing it internally. The name has received very good responses from our internal audience. NameStormers was quick in terms of coming back with names and results.

How did NameStormers perform from a project management standpoint?

They performed very well. They were very clear about the schedule, their role, and deliverable expectations. Even though we had some delays on our side, the team was very good at following up and managing the overall timeline.

Additionally, they set action items well, implementing feedback from earlier sessions. Mike and Sarah coordinated the meetings, sent out materials, and did read-throughs of all the names. We communicated with them every couple of days and met every other week. 

What did you find most impressive about them?

The volume of names and options that NameStormers was able to generate was impressive. We tried to do some of the brainstorming internally for a couple of months, but the volume of suggestions that the team was able to produce in a short amount of time was great. 

Are there any areas they could improve?

No, not that I can think of. 

Do you have any advice for potential customers?

Follow the guidance they provide in the beginning. For example, NameStormers was very clear that our key stakeholders should be involved in the process to avoid additional back and forth.

5.0
Overall Score They were very flexible and receptive, and they came back to us quickly when we had concerns.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    We had some challenges on our side, but the team was very flexible. They had a quick turnaround.
  • 4.5 Cost
    Value / within estimates
    The analysis process was helpful in terms of explaining the source and doing the iterations.
  • 5.0 Quality
    Service & deliverables
    They were very thorough in terms of the names they analyzed.
  • 5.0 NPS
    Willing to refer
    It was very easy to work with them because they understood our guidelines.

Naming Services for Tech Organization

“What they did for us wasn’t just about names; it was about the way of thinking about what the name could be.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. 2020
Project summary: 

NameStormers led a naming process following a tech company’s reorganization. Internal stakeholders provided a brief, and then NameStormers proposed two rounds of names.

The Reviewer
 
10,001+ Employees
 
Round Rock, Texas
Deon Lewis
Global Strategist, Tech Organization
 
Verified
The Review
Feedback summary: 

NameStormers brought a unique approach to the naming process, providing the client with the foundation they needed to select the right name. The team excelled at managing expectations and explaining their rationale. They completed the work within a month by executing succinct project management.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work for an organization with a larger technology company. My organization designs bespoke solutions for original equipment manufacturers (OEMs) from around the world. My position is global strategist.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NameStormers?

My organization’s name had some issues. The company had reorganized the divisions that did the bespoke work and aligned them under one umbrella and one GM. We wanted to take the opportunity to change the name so that it would fit everybody, not just the legacy part of the division.

SOLUTION

What was the scope of their involvement?

First, I wrote a brief with all of the important information in it. NameStormers came back to us with questions about the brief and the direction in which we wanted to go. Our corporation’s marketing team has really specific ways of thinking about how something is named, and we went through those guidelines together.

After we discussed all of that, they spent a week coming up with names that fit those particular guidelines, although that didn’t mean that the names would work internally. Out of about 30 names they proposed, we chose four and added another four we had come up with. NameStormers spent another week on the refined names and came back and presented those to us as well. We decided what of that group could be used.

What is the team composition?

We worked with two people from their team.

How did you come to work with NameStormers?

They were recommended to us by our division GM; he’d worked with them before and really liked them.

How much have you invested with them?

My company spent between $15,000–$20,000.

What is the status of this engagement?

We began working together at the beginning of April 2020. The goal was to have it done by the end of the month, which it was.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They gave us opportunities to think outside of what we were already thinking. What they did for us wasn’t just about names; it was about the way of thinking about what the name could be. They helped us vet our thinking and the directions that we had thought about going in. They also helped us understand the lay of the land when it came to a name and how it would fit in what we do—being able to know what direction to go in was a great baseline.

How did NameStormers perform from a project management standpoint?

Project management was really succinct and well done. We communicated via email. They set up the meetings to discuss the brief, the first round of names, and the second round of names. They met the deadlines.

What did you find most impressive about them?

NameStormers communicated what their rationale was for those names they gave us. They did a good job of letting us know what to expect and offering a variety of thinking by way of names. 

Are there any areas they could improve?

Outside of actually coming up with the name that we chose, which they didn’t (and I'm sure that happens often), I don’t think so. They handled themselves really well.

Any advice for potential customers?

With any external partner, vendor, or agency, the very first thing is to write down everything that they need to know in a brief. Without the brief, I think we would’ve gone back and forth a lot more, and it would’ve taken more than a month. Having the brief created a really good foundation, from which they could ask a few questions and then get to work.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Naming Campaign for Technology Solutions Manufacturer

"NameStormers was on top of it and delivered on time."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. - Apr. 2020
Project summary: 

NameStormers helped with the naming of a new platform. Their process involved creating a brief, conducting legal research, carrying out customer research in the form of surveys, and presenting their findings.

The Reviewer
 
501-1,000 Employees
 
Washington, DC
Director of Product Marketing, Technology Solutions Firm
 
Verified
The Review
Feedback summary: 

NameStormers' thorough background checks and research were very helpful, and their efforts helped the business find an ideal name. A transparent partner, they made sure to clearly explain the process while offering useful recommendations. Throughout the process, they were a positive partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the product marketing director for the automotive vertical of a technology solutions firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NameStormers?

We were building out a new series of products, and we needed to come up with a name for a platform and solution we were offering.

SOLUTION

What was the scope of their involvement?

First, NameStormers created a brief in order to understand more about the product that we were trying to take to market. They really delved deep into the specifics, the value pillars, and all the marketing we had created to date. 

They wanted to familiarize themselves with what the product was going to be like and going to be used for. The team then took us through the naming process in which they did a lot of research, came up with hundreds of names, and presented them to us. 

The team researched each name thoroughly, listing all of its pros and cons from many angles. NameStormers also made sure to conduct legal research. If there was a brand name already in use, they made sure to let us know, but they wanted us to get our creative juices going and make sure that we captured the essence of the product.

After several of those iterations, we involved a wider team of five internal stakeholders and then we narrowed down the list some more. After each session, NameStormers narrowed the options down based on our likes, dislikes, and recommendations.

We then narrowed it down to five names that we thought would be good for us. Based on that, the team took those five names and ran a consumer survey where they presented the names and consulted a panel of consumers that fit our end-user profile. 

Afterward, they presented their findings and allowed us to have an internal conversation and decide what the final name would be. We had two names. After running and internal check, our first choice was rejected by legal, so we went with the second choice.

What is the team composition?

We worked with two teammates.

How did you come to work with NameStormers?

I did not personally hire them; it was the CMO’s decision. It is my understanding that we had prior experience with them, and he brought them back for this project.

What is the status of this engagement?

I was onboarded in December, and the project went from January–April 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

NameStormers was very helpful. They provided us with very thorough background checks of each name. The panel of consumers and the survey they took were also very helpful because they allowed us to look at positives and negatives as the names were impacting the audience.

We accepted the new name internally, but we haven’t released it to the public yet. We are in the process of preparing all the marketing collateral to go with it and I assume it will take a few more months. 

How did NameStormers perform from a project management standpoint?

The team was very transparent about the whole process. They really explained how it would go and controlled the process really well. For example, during the name discussion duration, they made it very clear to us that they preferred that we first looked at the positives even though there many negatives.

They did this to encourage us to engage in a meaningful and creative discussion. From that point of view, it was a very well managed process. NameStormers was on top of it and delivered on time, so I have no complaints about this aspect.

What did you find most impressive about them?

I haven’t worked with a naming firm in the past. However, I really liked that NameStormers did not try to fleece us for additional funds. They told us they would include a lot of research in the process. 

They did the survey and also let us know their goal was to help us find the right name for the business. The team also told us that if we felt that we couldn’t settle on a good name, they would repeat the process at no cost. That was very helpful, and they were very positive, which I enjoyed that part.

Are there any areas they could improve?

No, not that I can think of. Since I am new to this, I really have no way of saying they did a good job or a bad job in terms of naming.

Do you have any advice for potential customers?

Trust the process. They are professionals and really know what they are doing. They have a process in mind as they have done this for a long time so they know how to drive the whole process, come up with the names, and do the research. 

Go along with their process. It may seem a little unorthodox in some ways because it might not be what you are used to, but they do a very thorough job.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were ready before we were ready. The team was always on time.
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Naming Creation for Technical Ceramic Manufacturer

“It’s a small team, they’re all involved from beginning to end, and they’re very focused.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
Jan. - Apr. 2020
Project summary: 

 NameStormers developed a list of product names that targeted the right audience for a technical ceramic manufacturer. They also determined the legal status of each name and the URL’s availability.  

The Reviewer
 
1,001-5,000 Employees
 
Denver, Colorado
Megan Maguire
Global Marketing Communications Manager, CoorsTek
 
Verified
The Review
Feedback summary: 

NameStormers provided a variety of options that met project requirements and pleased internal stakeholders. The team was on top of project management and regularly held meetings to check in with their partners. They collaborated well and worked efficiently to deliver quality results.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

CoorsTek is a global manufacturer of technical ceramics, which are highly engineered materials that can outperform metals and plastics in certain applications. I’m the global marketing communications manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NameStormers?

We’re developing a new material and we hired them to develop a name for the product.

SOLUTION

What was the scope of their involvement?

We knew who our market and targets were, and it was pretty specific. So we knew what emotion we wanted to convey with the product name. We provided that information to NameStormers and they came back to us with a list of potential names that conveyed that information in a variety of ways. They provided a lot of information on the legal status on the names and if the URL is available.

What is the team composition?

We worked with Mike and Sarah.

How did you come to work with NameStormers?

My colleague on another project did a fair amount of research into product naming agencies. As a team, we vetted them considerable. We really liked the way they format their contracts. Basically, they’ll continue to work with their clients until everyone is satisfied with the results. They cut straight to the point and they don’t waste a lot of time. They have a good reputation and they’ve done similar projects for other companies like ours.

What is the status of this engagement?

The project lasted from January–April 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

NameStormers provided a wide variety of options, and everyone in the room found some that they really liked.

How did NameStormers perform from a project management standpoint?

They were on top of everything. They’re very structured and they checked-in regularly. Their process is streamlined and they have it narrowed down well. We had a bunch of phone and video calls and used email.

What did you find most impressive about them?

The best thing about NameStormers is that they only have necessary team members on phone calls. I’ve worked with other agencies that have had 50 people on a call before.

It’s a small team, they’re all involved from beginning to end, and they’re very focused.

They don’t need to schedule more than an hour-long phone call and they tell us ahead a time what they’re going to ask and if we need to follow up with anything. There’s no ambiguity when it comes to how they work and what they do for their clients.

Are there any areas they could improve?

This may be because of my lack of experience, but I would have appreciated more of an explanation. Had I known more about it. I would have said that we only wanted names with associated URLs available.

Do you have any advice for potential customers?

Be very clear on your internal process before engaging NameStormers. It will be helpful on both sides. We were newbies, so we went back and forth unnecessarily on our own internal team. By preparing ahead of time, you can reduce a lot of that.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Product Naming for Automotive Software Division

"Their expertise stands out from the competition."

Quality: 
4.0
Schedule: 
5.0
Cost: 
3.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. 2019 - Mar. 2020
Project summary: 

NameStormers developed several names for two different products for an automotive division. They researched potential legal challenges and guided decision-making to support strategic product positioning.

The Reviewer
 
10,001+ Employees
 
Atlanta, Georgia
Director of Product Marketing, Automotive Enterprise
 
Verified
The Review
Feedback summary: 

NameStormers provided a valuable viewpoint that ensured the customer remained front-of-mind throughout the naming processes. The team executed on the projects methodically to facilitate effective collaboration. They offered a diverse skill set that is unique to their level of experience.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work under the inventory management side of an automotive division within an enterprise.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NameStormers?

We had two projects. One involved us moving into a new vertical. Internally, we struggled to think of a name that stood out but was also relevant to our clients and fit into our broader set of solutions. For the second project, we similarly wanted to figure out the best way to position our mobile app from a naming perspective. 

SOLUTION

What was the scope of their involvement?

The projects operated similarly. NameStormers provided us with a wide range of different names for our product offerings. They walked us through why their team landed on the names. Their team explained what positioning they recommended under those names from a marketing perspective. They explained the different levels of risk associated with copyrights and trademarking specific names. Their team helped us to remove names that we wouldn’t want to pursue because of potential legal issues. That helped us to prioritize our direction.

What is the team composition?

We worked with 2–3 different people. The owner of the company worked across the projects for their entire durations.

How did you come to work with NameStormers?

A few of our executes knew the NameStormers team through past relationships.

How much have you invested with them?

We spent between $10,000–$15,000, which fit within our budget. They took on a lot of the heavy lifting.

What is the status of this engagement?

We started our engagement with NameStormers in November 2019 and wrapped it up in March 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The projects are still in development, so we haven’t put the names out there yet, but the quality of their work was high. NameStormers gave us an objective perspective on the products’ names. With these projects, everyone becomes a product naming expert. Their team helped us to align and remain customer-focused instead of making decisions based on our opinions. Their team helped to move the project along. They allowed us to attack the process in a different way and stay aligned across our various stakeholders.

How did NameStormers perform from a project management standpoint?

The calls were organized and straightforward. By the end of the project, we knew their flow. Our team was working with them because we were aware of their process. There's a lot going on in our businesses, so their team was diligent about documentation and following up, which we needed. Their project management was good.

What did you find most impressive about them?

It was a better exercise working with them than completing the naming project internally. Their expertise stands out from the competition. They’re good at naming products as well as getting feedback on the names. Their team’s good at checking the trademarks too.

Are there any areas they could improve?

Graphic design would be a good extension of their services. It would’ve been helpful to select a few names for them to actually test creatively. It would’ve been great if they could provide creative examples of what a name could look like to visualize the marketing.

Do you have any advice for potential customers?

Come prepared with the information about your product, business, or challenge. The more information that you can give on the key market problems, the better the quality of the names will be.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 3.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Naming for Food & Beverage Company

"They promised to work with us until we were satisfied and they kept their word."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
Nov. 2019 - Feb. 2020
Project summary: 

NameStormers provided naming services for a large juice business. They went through several rounds of iterations, incorporating feedback into the creative process to produce names for 20 products. 

The Reviewer
 
10,001+ Employees
 
New York, New York
Marketing Manager, PepsiCo
 
Verified
The Review
Feedback summary: 

Using a decent percentage of the names proposed from NameStormers, the client was very pleased with the overall process and outcomes. Instilling confidence and assurance throughout the project, the team was a solid partner that welcomed guidance and met expectations. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I do marketing innovation for PepsiCo.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NameStormers ?

As we’re looking to reinvest and transform our juice drink business, we hired NameStormers to deliver a new positioning centered around fun and vibrancy. We needed to make sure the names for these products matched that attitude.

SOLUTION

What was the scope of their involvement?

To start, we briefed their team on what we were looking for. They launched their process and came back to us with multiple iterations—we went through about four rounds of giving feedback and adjusting the options. NameStormers developed over 15 names for 20 different flavors of potential juice drinks. 

What is the team composition?

I mostly worked with Mike (CEO, NameStormers), but Sarah (Director of Client Services, NameStormers) and one other teammate supported us directly too. Since having more opinions and voices is better for the project, close to 12 people were contributing overall. 

How did you come to work with NameStormers?

I followed an internal referral. They’d done some previous work on a different brand in our company’s portfolio, so I followed a recommendation from someone who’d worked with them on that project. 

How much have you invested with them?

We spent around $40,000. 

What is the status of this engagement?

We worked together from November 2019–February 2020. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The names were helpful in getting us to where we’re landing now. We used a lot of their work as inspiration and we’re actively using a good amount of the names they suggested. 

How did NameStormers perform from a project management standpoint?

Overall, they were good. Mike stayed close and asked us for whatever information he needed. They delivered everything on time and as they said they would. 

What did you find most impressive about them?

They promised to work with us until we were satisfied and they kept their word. No matter how many rounds it took, we knew they’d work continue even if they didn’t get it right on the first try for no additional charge. Working with them gave me confidence and reassurance that we’d eventually get there. 

Are there any areas they could improve?

They should really make sure they understand the brief, since the first round wasn’t as close to what we wanted. However, that’s the nature of doing this subjective work and we could make the brief crystal clear, too. 

Do you have any advice for potential customers?

Make sure you know what you want. If it’s clear, you can provide a better scope so they can do their job as best as possible. When things change and evolve, it makes more work for everyone so it’s important to know what you want for deliverables. 

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Branding & Naming for Credit Union Products

“Their methodology for critiquing name ideas is very helpful.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2019 - Jan. 2020
Project summary: 

NameStormers generated several rounds of namings for a credit union’s products and white label tools. They led naming brainstorms that allowed the company to develop and rename various deliverables.

The Reviewer
 
15,000 - 20,000 Employees
 
Vienna, Virginia
Researcher, Credit Union
 
Verified
The Review
Feedback summary: 

Considering both internal and external stakeholders, the team consistently presented names that accurately represented the products' purposes. They offered a necessary external perspective that allowed the team to make more nuanced decisions. Their responsiveness added value to the engagement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a researcher for a credit union.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NameStormers?

We’ve worked with them on multiple occasions for naming business products, feature sets, and digital online assets.

SOLUTION

What was the scope of their involvement?

They help us in the process of coming up with names for our products and white label product tools. In our naming process, there are a number of different stakeholders involved and invested in the final naming choice. Because of that, we have to generate significant buy-in throughout the whole process, whether they’re involved in brainstorming or not.

They offered a framework for evaluating names, which made our conversations more productive. That’s where we got the most value from working with them. We’ve done internal naming brainstorms, but their process and ability to get stakeholders to buy-in has been hugely beneficial. Some of the products that are named by them are intended to be trademarked, and others are not intended to be used for that purpose. 

Our reasoning for requesting naming services is largely alignment-based. Some names are a little off when it comes to our consumer versus business solutions within the financial space. When developing products for vendors, we have to come up with a name that conceptualizes the purpose of the product. Looking at what the solution may be in copy helps define the direction for the future. 

What is the team composition?

I had one main point of contact, but our calls had up to three supporting resources. 

How did you come to work with NameStormers?

While I don’t have the full history of our work together, we started developing many more projects than usual. Our need prompted a few naming projects. In the past year, we’ve done four. Our team also has an additional four projects in mind for next year.  

How much have you invested with them?

Our projects with them typically cost between $15,000–$16,000 depending on whether we need research done. 

What is the status of this engagement?

We started collaborating around November 2018, and our last project ended in January 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

There are tons of routes that we take when it comes to naming digital products with multiple features. That process involves understanding nuanced distinctions. They’re great at focusing in on key attributes of products to keep everyone on the same page. The team is great at guiding us through the entire process. It’s important to us to get an outside perspective on naming just for the sake of risk. 

Additionally, they’ve been able to capture the vision of the product in each of their names. When naming less creative projects, it’s easy to run into challenges because it relies heavily on the material we provide. They help us find a sense of direction throughout the development.  

How did NameStormers perform from a project management standpoint?

They did a great job of framing conversations with our many business units, so everyone was clear on what we were naming and what goes into making an impressive name. Their team also offered a lot of guidance.

They’re very reliable and responsive over email, open to calls even last-minute. We also follow up regularly. So, if we miss an email or haven’t responded, they’re good at making sure that everything continues to move forward. We communicated primarily through email and calendar invitations.    

What did you find most impressive about them?

Their methodology for critiquing name ideas is very helpful. They emphasize thinking of the opportunity a name presents rather than what we may initially dislike about it. When dealing with names outside the context of marketing copy, it can be difficult to evaluate and get buy-in from users. There’s a structure for talking about what you like about the name first before going into risks.

Are there any areas they could improve?

When you work with them, you recieve an unlimited number of naming rounds. With that, keep in mind that you need the resources to provide additional input for each round you undertake with them.

You can’t work off the same brief five rounds in a row. Then, you’ll just keep digging the same hole. There is a level of effort that the client has to put in. I’d recommend that they set those expectations upfront.  

Do you have any advice for potential customers?

Be open about business objectives in your initial creative brief. If you do your due diligence, you will have a better understanding of your needs and can be a little more productive. You’ll find names you like more on a quicker timeline.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer