We craft purposeful, passionate brands.

We craft purposeful, passionate brands. We're an intentionally small team with full-service capabilities. We focus on people and are committed to our clients reaching their goals. We specialize in brand and marketing strategy, logo design and visual identity, website design/development, print, and packaging design. 

Learn more about our company culture, what we do, and why we do it via our Playbook here: https://proofbranding.com/playbook/

 
$10,000+
 
$150 - $199 / hr
 
2 - 9
 Founded
2010
Show all +
Nashville, TN
headquarters
  • Proof Branding
    1000 Main St #203
    Nashville, TN 37206
    United States
    615.669.3672

Portfolio

Key clients: 
  • Fat Bottom Brewing
  • Democracy Prep Public Schools
  • Levy Restaurants
  • The Escape Game
  • The City of Boston

Democracy Prep Charter School

Democracy Prep Public Schools is a network of open-enrollment, high-performing, public charter schools operating in New York City, Camden, NJ, The District of Columbia, and Baton Rouge. We have partnered with Democracy Prep on several initiatives, from development of core brand standards and messaging during the school network’s rapid growth, to our most recent work on the redesign and development of the Democracy Prep website. As the school network has grown, so has the need to build and maintain a brand that clearly and confidently reflects their mission and unique approach to educating scholars.

KIPP: Nashville

As a national network of high-performing charter schools, KIPP is motivated by the mission of creating opportunities for all students, regardless of ZIP code. Our work with KIPP Nashville came at a time of expansion and growth. For their network of schools, we provided brand strategy, designed and developed a responsive website, and continue to work with them on their marketing strategy and on the development of annual reports and fundraising materials.

Stocking 51: Brand Identity and Website Design

Originally the Belle Meade Hosiery Mill dating back to 1925, Stocking 51 is Nashville’s most vibrant development of restaurants, retail, and office space located in the heart of the Nations. The original structure, along with floors, brick, and window frames have remained as the space has been meticulously restored to its original state. Proof partnered with the space on full-scale branding that included logo/visual identity design, website design, and building signage.

The Monroe: Naming, Branding, Website, Marketing Materials,

Price Development Group, based in Kansas City, came to Nashville looking to open a new residential property in Nashville’s Germantown neighborhood. Seeking to create a space that felt like part of the Historic Germantown community, Proof worked to develop a name for the property (The Monroe) and a comprehensive suite of deliverables including logo/visual identity, interior/exterior signage and artwork, website, and print/promotional materials.

The Escape Game Branding, Web Design, Signage

The Escape Game’s innovative designs and highly-skilled game masters create unforgettable experiences for adventure-seekers around the country. In the midst of rapid expansion and opening new locations nation-wide, we refreshed The Escape Game’s visual identity, designed and developed corporate and location-specific websites, and created signage and marketing materials.

Levy Restaurants Re-Brand and Brand Standards

Levy Restaurants opened its doors in 1978 in Chicago, and since then, has grown rapidly, owning 10 restaurants, and providing excellent food service to over 100 stadiums nation-wide with staff surpassing 30,000 employees and company revenues surpassing $4 billion. From Michelin-starred restaurants to 100,000-seat stadiums, Levy’s intentionality to a focus on “experience” shines through in everything they do. Proof partnered with Levy through a rebranding and creative partnership that focused on respecting the past, building on the present, and planning for the future.

City of Boston Research and Strategic Recruitment Campaign

Boston truly is one of America’s greatest cities. Rich in both history and innovation, this thriving community and “city of neighborhoods” is a vibrant place to live, work, and play. Throughout 2016, Proof partnered with Boston City Government to develop a brand and applicable campaigns surrounding the city’s employment and career center, highlighting the diverse career opportunities that exist on a city level, and pinpointing through research and development what motivates individuals to work for the city they love.

Fat Bottom Brewing Website and Packaging Design

Fat Bottom Brewing makes beers that are bigger and sexier than what you’re used to, built with a wide variety of styles from around the world and proudly brewed in Nashville. We partnered together during a pivotal time in the brewery’s growth, working to redefine the Fat Bottom brand and image and translating that to a comprehensive branding partnership that involved product naming/design, packaging, web, and promotional materials.

2017 Local & Regional ADDY Awards:

  • 2017 Gold ADDY: Packaging Campaign “FB Brewing – Flagship”
  • 2017 Gold ADDY: Packaging Campaign “FB Brewing – Seasonal”
  • 2017 Silver ADDY: Packaging “FB Brewing – Icebreaker”
  • 2017 Silver ADDY: Packaging “FB Brewing – Ruby”
  • 2017 (Regional) Silver ADDY: Packaging Campaign “FB Brewing – Flagship”
  • 2017 (Regional) Silver ADDY: Packaging Campaign “FB Brewing – Flagship”

Reviews

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Marketing Strategy & Branding for Charter School

“They're very client-oriented and have made us feel like a priority.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Sept. 2016 - Ongoing
Project summary: 

Proof provides branding, marketing, and digital strategy. They've designed and developed various collateral as needed, including informational materials and annual reports.

The Reviewer
 
51-200 Employees
 
Nashville, Tennessee
Erin Holt
Communications Manager, KIPP Nashville
 
Verified
The Review
Feedback summary: 

Proof helped successfully unify the branding materials across the region, which now stand out more at important events. Their team is responsive, thorough, and genuinely cares about the success of their clients.

BACKGROUND

Introduce your business and what you do there.

I'm the communications manager for KIPP Nashville, which consists of five (soon to be six) charter schools within Nashville's public school system.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Proof Branding?

We needed help creating a unified marketing strategy among our schools, including the development of informational materials with similar branding.

SOLUTION

What was the scope of their involvement?

We usually meet with Proof's team in the Spring before the upcoming fiscal year, so we can plan around our budget and go over what's worked for us in the past and what we'd like to focus on in the future. They've designed and developed collateral, including one-sheeters for each school that provide information on both the school and the region. They also design our annual reports and have helped us with designing mailers that go out to families in the area. This year, they'll be helping us with marketing and recommendations around a more comprehensive digital strategy.

What is the team composition?

We mostly work with Matt (Founder and CEO, Proof Branding) and Amara (Account Director, Proof Branding).

How did you come to work with Proof Branding?

We had already been working with them when I came on board, but I do know that KIPP chose Proof after evaluating a handful of other vendors.

How much have you invested with them?

We've invested $40,000–$50,000 since I've been at KIPP. Since we began working with them, this is probably closer to $50,000-$75,000.

What is the status of this engagement?

I personally have been working with them since September 2016, and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It's hard to measure results from the print collateral they've worked on, but we'll be measuring KPIs as we move into more digital work. We did notice an increased amount of donations from one of our donor events, which featured some of the materials Proof created.

How did Proof Branding perform from a project management standpoint?

They perform very well and are responsive, especially when we're under a tight deadline. We mostly communicate through email and Basecamp. It's helpful to have the project mapped out with a timeline from the beginning so everyone stays on track.

What did you find most impressive about them?

I can't speak for other brands or companies, but I think they've carved out a niche for themselves with charter schools. They've taken the time to understand our needs and the type of work we do, so we can start working on our projects without having to take a lot of time to explain everything all over again.

They're very client-oriented and have made us feel like a priority. They seem to genuinely care about our work and our students.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Development & Branding for Educational Nonprofit

“The Proof Branding team is large enough to specialize but small enough to extend genuine interest in their clients’ projects.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2013 - 2016
Project summary: 

Proof Branding engaged in a variety of web development projects, two of which required extensive involvement during the planning stages. Additional scope included logo design and custom software development.

The Reviewer
 
1-10 Employees
 
Boston, Massachusetts
Ken Brooks
VP of Finance & Administration, Step By Step Behavioral Solutions, Inc.
 
Verified
The Review
Feedback summary: 

Proof Branding’s agile and collaborative approach to development yielded high-quality site layouts that emphasize usability. Logo designs garnered positive feedback from end-clients. The team provided strategic insight throughout each project, which was completed on time and on budget.

BACKGROUND

Introduce your business and what you do there.

I am the vice president of finance and administration at Step by Step Behavioral Solutions, a small educational nonprofit.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Proof Branding?

We worked with Proof Branding to develop a website and logo for a nonprofit called Step by Step Solutions and for the Episcopal Church in the city of Boston.

SOLUTION

What was the scope of their involvement?

Proof Branding developed a simple, clean-looking website for us. They created a new logo for our company through a highly collaborative back-and-forth process. Over three years, I worked with Proof Branding on two other projects, creating new websites and logos for St. John’s Episcopal Church and upgrading the PeopleSoft Human Capital Management (HCM) system for the city of Boston’s website.

What is the team composition?

I worked primarily with Matt Cheuvront, the owner of Proof Branding.

How did you come to work with Proof Branding?

I have a personal relationship with the owner.

How much have you invested with them?

Over the three projects that I worked on with Proof Branding, I spent about $40,000.

What is the status of this engagement?

We completed our third project with Proof Branding in 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We do not do web-tracking analytics because we are a small company, but specifically, with the logos that they created for our company Step by Step and for St. John's Episcopal Church, we received several compliments from our clients. They appreciated how easy both websites were to navigate and use.

How did Proof Branding perform from a project management standpoint?

They are flexible and adaptable. They are more modern with their approach to the agile project management style.

What did you find most impressive about the company?

The owner is always available for the client because the company is small. He built a strong team and emphasizes a collaborative environment. The Proof Branding team is large enough to specialize but small enough to extend genuine interest in their clients’ projects.

Are there any areas they could improve?

Proof Branding could be slightly more tactful in providing consultation in more complex projects with multiple interests at play. I only experienced this with one of our projects due to a high number of involved parties. However, the team ultimately completed the project on time, despite some issues stemming from bureaucracy.

Do you have any advice for future clients of theirs?

When they have substantive feedback to offer, they’ll push back in a positive way to achieve the best outcomes possible. Keep an open mind and remember that you hired the team for their expertise.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They're very good at focusing on the triple constraint of scope, time, and budget. The stayed on schedule and on or under budget.
  • 5.0 Cost
    Value / within estimates
    I was surprised what they did for us in all three projects that I worked with them on. In particular the city project. They're very cost effective.
  • 5.0 Quality
    Service & deliverables
    They are knowledgeable and they're experts in what they do, and they deliver in a timely manner.
  • 5.0 NPS
    Willing to refer
    I've enjoyed working with them on all three engagements. I would certainly recommend them and have recommended them to other colleagues.

Brand Refresh for Nashville Brewery

"Their entire team is invested in our brand."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2014 - Ongoing
Project summary: 

Proof Branding conducted a creative redesign to update the visual appearance of a product line. They addressed the brand’s initial state and future potential. Deliverables included signage and product labels.

The Reviewer
 
1-10 Employees
 
Nashville, Tennessee
Zach Easterwood
Brand Manager, Fat Bottom Brewing Co.
 
Verified
The Review
Feedback summary: 

Consumers are engaging more with the products at local and national events and outlets because of the more coordinated branding. Proof Branding has provided reliable service across several projects, leading to an ongoing engagement. They are client-driven and readily accessible.

BACKGROUND

Introduce your business and what you do there.

I am the brand manager at Fat Bottom Brewing Company in Nashville, Tennessee.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Proof Branding?

We felt that interaction with our brand was scattered. We wanted to update our brand and bring more consistency to our brewery.

SOLUTION

What was the scope of their involvement?

Proof Branding determined the current state of our brand and identified our growth potential. They formulated a structured plan of action to achieve that. We worked with them originally on three projects—our core line of beers, our seasonal line, and a new series of beer we just started to release. As for deliverables, they were very clear about labels and the marketing plan for each beer. For the new series, they built that brand identity, and we were able to easily step into naming and creating a clean aesthetic.

What is the team composition?

We worked closely with the owner, the director of development, and a project manager.

How did you come to work with Proof Branding?

We talked to several firms, but we held two meetings with Proof Branding, and it was clear right away that they had a greater understanding of the process. They had an impressive portfolio, we liked their attitude, and they were interested in our ideas. We found they could offer a level of service other firms could not.

What is the status of this engagement?

The project of rebranding our core line of beers began in January 2014 and finished in August 2014. We’ve been pleased with them throughout our three projects, so we’ve moved to keep them on a yearly retainer. We work with them each time we introduce a new beer to the market.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We travel to several local and national events throughout the year, and we’ve seen our engagement at those events increase. The main compliments we receive, aside from the quality of our beer, is that our branding is very impressive. Visitors are drawn to our banners and signage because they are consistent. We have so much competition in stores, so we need to catch the customer’s eye because we’re not there to interact, and they have helped us do that. We’ve seen more pull—that’s a term we use for people pulling us off the shelf or pulling the tap handle. We’re proud of our progress and the leg up it gives us in the industry.

How did Proof Branding perform from a project management standpoint?

Their owner is accessible, he pays attention, and he drives many of these conversations. Their entire team is invested in our brand.

What did you find most impressive about them?

The quality of the work and the quality of the people on their team sets them apart. Their team members have different styles and abilities, but they ensure the product is delivered with the client in mind. They’ve made this process enjoyable.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
    When you’re working with creative things, sometimes those deliverables are not always on time.
  • 4.0 Cost
    Value / within estimates
    We're willing to spend the money to get quality service.
  • 5.0 Quality
    Service & deliverables
    They have continued to earn our business.
  • 5.0 NPS
    Willing to refer
    I have already recommended them, and I will continue to do so.

Rebrand and Web Design for Custom Geo-Mapping Firm

"The website they built is really easy to use; it conveys our work simply, but elegantly."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. - May 2015
Project summary: 

Proof Branding conducted a rebranding campaign to reflect a shift in message. Besides the logo and design scenes, they completely redesigned the website and provided marketing materials for a trade show.

The Reviewer
 
1-10 Employees
 
Nashville, TN
Senior Vice President, Custom Geo-Mapping Firm
 
Verified
The Review
Feedback summary: 

The new site had the desired effect, increasing both traffic and conversion rates. Proof Branding distinguished themselves with an efficient project management system that tracked deadlines, progress, change requests, and to-dos.

BACKGROUND

Please describe your company.

We're a digital mapping firm. We do a lot of work for local governments, utilities, and those type of industries.

What is your role and responsibilities?

I'm co-founder and senior vice president of the company.

OPPORTUNITY / CHALLENGE

What was your goal for working with Proof Branding?

We needed a total refresh of our brand.

SOLUTION

Please describe the scope of their work.

We've been in business since 1999. We've used the same logo and marketing collateral since then. The company has obviously evolved and moved in some different directions in those 15 years. With that new direction, we wanted to have a new logo that captured our message, and that related to our industry and the people who need our services.

In addition to those more traditional branding services, they also completely redesigned our website. They did a phenomenal job with that.

What was your process for selecting Proof Branding?

We knew that we wanted to work with a local firm, someone that we could build a relationship with, and easily have face-to-face meetings. We also wanted a "full-service" agency, we wanted to work with the same people for both the strategy and the implementation of our new brand.

We set out on a search looking for agencies, primarily through the Web. We came across Proof Branding's website, and we really liked what we saw and what we read about them in their description. We liked the design, and the aesthetic of their site, as well as their clients' sites.

After that, Blake [Stratton, client development lead at Proof Branding] came out and met with me, and we really connected. Things progressed from there.

Can you give a sense of the size of the initiative?

In total, it was around $40,000.

When was the project completed?

We started around February of this year [2015], and wrapped up the biggest portion of the project in May. Since then, they've helped us with some smaller things, like a booth for an upcoming trade show. We plan to work with them continually.

RESULTS & FEEDBACK

What were the results of the project?

The new brand has been perceived very positively. We have people telling us every day they love the new look. The website they built is easy to use and conveys our work simply yet elegantly.

Do you have any statistics or metrics on the project?

I can't tell you specifics, but looking at some of our website statistics, I have noticed that during the last month since the new website has been live, we've gained a whole lot of new visitors. We've also got a lot more Web requests, and Web leads, through our website, which is great and somewhat new to us, since we primarily work on a referral basis.

What differentiates Proof Branding from others?

When I think about what sets them apart from other business partners I've worked with, I'd say the first thing that comes to mind is their project management skills. They use a project management software so I could always stay up to date with their progress. It was a one-stop shop for all the to-dos and calendar deadlines. It made it easy to get in touch with them, and make suggestions through this one interface, which was nice for me. It was one of the smoothest-run projects I've ever been a part of.

On a couple of our own projects, we've even adopted some of the things that we learned from them and how they managed the project with us.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

No. Not at all. Any deadlines that were missed, were always on our end.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding for Nashville Charter School

"Proof Branding was very thoughtful in how they approached our work."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. 2014 - Jan. 2015
Project summary: 

Proof Branding consulted on solidifying the brand identity for an entirely new organization. They also produced digital and print collateral and designed the new website.

The Reviewer
 
51-200 Employees
 
Nashville, TN
Founder, STRIVE Collegiate Academy
 
Verified
The Review
Feedback summary: 

In one clear indicator of Proof Branding’s success, associated organizations have signed them for similar work. The team offered a comprehensive package. They took ownership over the project’s success. They were attentive, responsive, and project-oriented.

BACKGROUND

Please describe your company.

Strive Collegiate Academy is a brand new charter school in the Nashville area. Our first fifth-grade class will be starting this fall, 2015.

What is your role and responsibilities?

I am the founder and principal of the school.

OPPORTUNITY / CHALLENGE

What was your goal for working with Proof Branding?

We were a brand new organization and trying to educate the community about who we are and what we're doing. Being the principal and founder of the school, I had to start thinking about getting the message out. Proof did a good job of working with me to create a solid identity for the school out of a lot of abstract ideas.

SOLUTION

Please describe the scope of their work.

Five people from their team led the process. In the first iteration of the project, Proof Branding listened to my vision, and my thoughts about the school, and they took notes along the way as we determined a brand strategy.

In addition to the strategy, they also worked on the brand identity including promotional and collateral materials as well as our website.

What was your process for selecting Proof Branding?

Prior to founding this school, I worked for the Tennessee Charter School Center. Proof Branding is one of their preferred partners, and so one of my colleagues there connected me with them. They provided me with several references from other educational institutions that made me feel comfortable with their work.

Can you give a sense of the size of the initiative?

It was in the $10,000 range.

When was the project completed?

I think we started in November, and the website was ready by January, so that was maybe two months. For my one-pagers, I gave them a two to three week timeline. I needed something quickly, and they got through them quickly.

RESULTS & FEEDBACK

What were the results of the project?

We're obviously in the early stages of the school, but already we've gotten a lot of exposure, and I think that's due in large part to Proof Branding's work.

Other schools have taken notice as well. There're three or so other schools who have signed up with Proof Branding since I worked with them, and they saw the success we had.

Is there anything unique or special about Proof Branding that really makes them stand out?

I think when we first connected with Proof Branding, I liked how they were able to elaborate exactly what they wanted to offer in a package. They were so thoughtful in the RFP [request for proposal] stage of the project, and that sense of ownership and process-oriented work absolutely transitioned to the project itself.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

No, I don't think so. They're a small team. I would just say there's always room for growth, and they did a good job of asking how best to grow, and answering any questions that I had. If there was something I didn't understand, they were always responsive.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    Very likely.