Brand names that win.

GOLD VERIFIED

Sonos, Swiffer, Dasani, PowerBook, Febreze, Pentium, BlackBerry, OnStar — all brand names created by Lexicon Branding. Since 1982, Lexicon has successfully completed more than 3900 assignments with clients in 19 countries. That is experience that you can count on. Over $350 billion dollars of products have been sold that carry a Lexicon-created brand name.

Why do some brand names generate interest and excitement while others simply go unnoticed? The answer lies in how words and phrases connect to thought and emotion to deliver a relevant but unexpected new idea. No other company knows more about how to develop brand names that connect a company with its consumers than Lexicon.

Lexicon Branding is the most inventive company in the category. Our approach combines strategy and creative development, linguistic analysis, trademark assessments, and consumer research to develop brand names, brand architecture models and descriptive solutions that support both business and marketing goals. No other firm integrates these elements as seamlessly or comprehensively as Lexicon. Our WorldBrand® program insures that a Lexicon brand name can travel the world.

While creativity and originality drive our work, we support our creative approach by making deep investments in linguistic and cognitive science research and proprietary software to support our naming projects. Our consumer research models have been designed specifically for evaluating names and nomenclature.

With a staff of more than 27 professionals and offices in Sausalito, California and Amsterdam, Netherlands, our programs can be as timely as 4 weeks.

David Placek, the company’s president and founder is recognized as one of the world’s leading authorities on branding issues and the development and selection of brand names.

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Undisclosed
Undisclosed
10 - 49
Founded 1982
Sausalito, CA
headquarters
  • 30 Liberty Ship Way, Suite 3360
    Sausalito, CA 94965
    United States
other locations

Focus

Service lines
90%
10%
Branding
Market Research
Branding Focus
80%
5%
5%
5%
5%

Portfolio

Key clients: 

P&G, Coca-Cola, Intel, Colgate, Microsoft, Hilton, Facebook, The Clorox Company, Subaru, Disney-ABC, The Home Depot, Sonos, Church & Dwight, Nestlé, General Motors, MasterCard, HP, Verizon, BlackBerry, Abbott, and many more.

Reviews

4.9
4.937500
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Verification

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GOLD VERIFIED
Business Entity
Business Entity Name
LEXICON BRANDING, INC.
Status
Active
Jurisdiction of Formation
California
ID
C1267363
Date of Formation
January 25, 1985
Source
California Secretary of State
Last Updated
February 1, 2019
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last Updated
July 23, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
16
OVERALL REVIEW RATING
4.9
Source
Clutch
LAST UPDATED
July 31, 2020