Brand names that win.

Bronze
VERIFIED

Sonos, Swiffer, Dasani, PowerBook, Febreze, Pentium, BlackBerry, OnStar — all brand names created by Lexicon Branding. Since 1982, Lexicon has successfully completed more than 3900 assignments with clients in 19 countries. That is experience that you can count on. Over $350 billion dollars of products have been sold that carry a Lexicon-created brand name.

Why do some brand names generate interest and excitement while others simply go unnoticed? The answer lies in how words and phrases connect to thought and emotion to deliver a relevant but unexpected new idea. No other company knows more about how to develop brand names that connect a company with its consumers than Lexicon.

Lexicon Branding is the most inventive company in the category. Our approach combines strategy and creative development, linguistic analysis, trademark assessments, and consumer research to develop brand names, brand architecture models and descriptive solutions that support both business and marketing goals. No other firm integrates these elements as seamlessly or comprehensively as Lexicon. Our WorldBrand® program insures that a Lexicon brand name can travel the world.

While creativity and originality drive our work, we support our creative approach by making deep investments in linguistic and cognitive science research and proprietary software to support our naming projects. Our consumer research models have been designed specifically for evaluating names and nomenclature.

With a staff of more than 27 professionals and offices in Sausalito, California and Amsterdam, Netherlands, our programs can be as timely as 4 weeks.

David Placek, the company’s president and founder is recognized as one of the world’s leading authorities on branding issues and the development and selection of brand names.

 
Undisclosed
 
Undisclosed
 
10 - 49
 Founded
1982
Show all +
Sausalito, CA
headquarters
  • 30 Liberty Ship Way, Suite 3360
    Sausalito, CA 94965
    United States
other locations

Portfolio

Key clients: 

P&G, Coca-Cola, Intel, Colgate, Microsoft, Hilton, Facebook, The Clorox Company, Subaru, Disney-ABC, The Home Depot, Sonos, Church & Dwight, Nestlé, General Motors, MasterCard, HP, Verizon, BlackBerry, Abbott, and many more.

Dasani

Subaru Outback

BlackBerry

Swiffer

Sonos

OnStart

Turo

Impossible Foods

Humira

Intel Pentium

Febreze

Embassy Suites

Reviews

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Naming for New Tech Startup

“They really took time to understand our company, values, and personality.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
3.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. - May 2018
Project summary: 

Lexicon Branding provided naming services for a new company’s launch. They first offered 20 options, and then a further 15 after feedback. They also did preliminary trademark and foreign language screening.

The Reviewer
 
1-10 Employees
 
Los Angeles, California
CEO, Small Tech Startup
 
Verified
The Review
Feedback summary: 

The name selected with Lexicon Branding has been a success—it has launched, and the company is now selling products. Their process was detailed and intensive, exploring a range of different options that fit with the company’s ethos, though could have included more late-stage support.

BACKGROUND

Please describe your company and your position there.

I’m the founder and CEO of a new tech company that has just launched its first two products after a couple of years of development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lexicon Branding?

When approaching our product launch, we were still using our internal/stealth name. We needed a trademark registration and two naming recommendations for our emerging product portfolio.

What were your goals for this project?

To come away with an available trademark registration to use as our name. We wanted a distinctive name that could tell our brand's story.

SOLUTION

How did you select this vendor?

We heard of Lexicon from one of our investors who had worked with them. We requested a proposal via their online form and decided to move forward with them.

Describe the scope of their work in detail.

We met with the Lexicon team in their offices to explain more about our company and our vision for the brand name. They took our information and worked for about four weeks, before sharing about 20 potential names with us over a video-conference call. We gave them feedback on what we liked and what we wanted to see more of, and they worked for another 4 weeks.

In the second workshop, they presented another 15 names. These had been preliminarily screened by their trademark department and examined in foreign languages to make sure there were no obvious problems. They worked with us to select our favorites, using their research methodology, then we submitted the top names to our own counsel for a full screening and registration.

What was the team composition?

I worked directly with David (President and Creative Director, Lexicon Branding). The team was also staffed with a project manager, trademark attorney, linguist, and other creatives.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with Lexicon, we’ve been able to launch our new brand name and begin selling our products online. I’d call that a success.

How effective was the workflow between your team and theirs?

The workflow was very effective. We were able to call our project manager or the president whenever we needed to, and they were also very responsive via email. As we developed our goals for the names, we were able to communicate that with their team and shape the creative process.

What did you find most impressive about this company?

I was most impressed by the quality of the work and their understanding of our objectives. They really took time to understand our company, values, and personality. They presented names that originally we would not have been open to, but their thoughtfulness expanded the possibilities for our brand.

Are there any areas for improvement?

I would have liked more support in the URL acquisition phase of re-branding. They don't do negotiations in-house, so we were referred to another firm.

5.0
Overall Score It was a good experience and quality work. A shorter timeline would be appreciated, but I understood why.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    They can get busy, which makes it harder to get them booked on a tight timeline.
  • 3.5 Cost
    Value / within estimates
    They're on the pricier side, but I think it was worth it.
  • 5.0 Quality
    Service & deliverables
    The process was really straightforward. They did a lot of impressive work.
  • 5.0 NPS
    Willing to refer
    I would recommend them to anyone looking to rebrand or who needs a new name.
Verification

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Verification Level
Bronze
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
California
ID
C1267363
Date of Formation
Jan 25, 1985
Source
California Secretary of State
Last Updated
Feb 1, 2019
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last Updated
Feb 1, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
1
OVERALL REVIEW RATING
5.0
Source
Clutch
LAST UPDATED
January 12, 2019