Brightscout

BACKGROUND

Please describe your company and position.

I'm an executive at Rebrandly

Describe what your company does in a single sentence.

Rebrandly is the world's leading secure, branded link management platform. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brightscout to accomplish?

• Launch a new website with new branding, messaging, and creative
• Activate the refreshed brand with new social media assets, campaigns, and a great motion graphics video
• Refresh a dated, legacy brand

SOLUTION

How did you find Brightscout?

Word of mouth

Why did you select Brightscout over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Availability

How many teammates from Brightscout were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brightscout worked with us to create an entirely new, fresh and modern visual identity for Rebrandly, including a new logo, brand guidelines, colors, and a new website design that we were able to deliver on our desired schedule and budget. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Goals for the project:

 - Updated, modern brand look & feel

 - Improved website engagement 

 - Improved site speed

 - Increased social media engagement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Brightscout had excellent communication with our team, led by their primary project manager and supported by a small team of designers. We had several rounds of feedback, and Brightscout's lead designer would patiently work with our feedback, often creating loom videos explaining his rationale and philosophy behind a particular suggestion or design direction. I would highly recommend them again! 

What was your primary form of communication with Brightscout?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was most impressed by Brightcout's ability to quickly ramp up and understand unique businesses and technologies. I also appreciate their diverse and broad design sense. The team is good-natured, talented, and can work with clients to steer difficult decisions and keep projects moving. We are thrilled with the outcome of our project with Brightscout! 

Are there any areas for improvement or something Brightscout could have done differently?

Nothing comes to mind! 

BACKGROUND

Please describe your company and position.

I am the Marketing Lead of an AI sensor company.

Describe what your company does in a single sentence.

Our AI-enhanced sensor platform helps guardians protect people, places and assets by detecting threats and providing critical information needed to act quickly and confidently. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brightscout to accomplish?

• Elevate company/brand perception with customers, partners, investors and prospective employees
• Clarify positioning and messaging (value, credibility, purpose)
• Improve user experience

SOLUTION

How did you find Brightscout?

Online Search

Why did you select Brightscout over others?

• High ratings
• Good value for cost
• Company values aligned
• Pervious client similarity

How many teammates from Brightscout were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Design and deliver a new website for the company that uplevels overall market posture and perception.

Strategy, messaging and branding. Establish the core brand tenants and messaging. 
Determine key communication objectives for home page. Determine novel brand features to reflect in visual design. Lock in core value messaging and solution representation. Standardize voice and copywriting style guide. Establish high level design style. Deliverables: Style tile, messgaing guide.

Wireframes. Conceptual renders of new UX. Representative of unique page designs (e.g. Home, Products, Industries, Blog, Careers, etc.). Identify potential new strategic content additions, interactivity, features. Deliverables: Wireframe designs, site map. 

UI design. Execute deep visuals, including interactive content renders. Finalize necessary content (copy, images, etc). Deliverables: New animations, illustrations, etc to populate pixel perfect UI. Figma full color design.

Development, QA and deployment. Develop content modules. Convert Figma UX files to platform. Migrate portable original content, and/or re-produce original content. Instrument 3rd party integrations. Ensure technical hand-off to client and full client acceptance of all work product and platform management. Deliverable: Staged webpages for QA. Production webpages and site management TOI.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivery of milestones. Quality of work and awesomeness of design. Broad praise internally and externally for the resulting website. Improvement in our site discoverability and conversion. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was delivered on time and within the agreed budget. The team was (and continues to be) responsive and helpful. They met expected delivery commitments, even when our required client input was often delayed. Our timeline was extremely aggressive and Brightscout was amazing at compressing work and deliverables, while still responding to unexpected changes, in order to hit our launch date. This included working during the holidays! Our project managers were thorough communicators, checking in with us almost daily. 

What was your primary form of communication with Brightscout?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Most impressive about our experience with Brightscout was the overall package. It is rare to find a website design and delivery partner who can execute incredible creative (including animation, illustration, image enhancement and UX), and awesome copywriting, and elegant development and keep the entire project on the rails all the way to the station. 

Are there any areas for improvement or something Brightscout could have done differently?

Nothing comes to mind!

BACKGROUND

Please describe your company and position.

I am an executive at 6lock

Describe what your company does in a single sentence.

Secured payments platform for Private Equity

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brightscout to accomplish?

• Build our MVP software platform

SOLUTION

How did you find Brightscout?

Referral

Why did you select Brightscout over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Brightscout were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Summary of Scope
Brightscout provided design and development services aimed at launching 6LOCK's SaaS platform.

Requirements
In the requirements phase, Brightscout worked closely with the 6LOCK team to clarify, refine, and finalize the requirements. This involved synthesizing the requirements into documented epics and user stories, ensuring they were ready for the development team. Brightscout also collaborated to prioritize these user stories, addressing the most valuable and high-risk items early in the development process. All user stories were managed in JIRA, providing a structured approach for sprint planning and progress tracking throughout the project.

Design
Alongside finalizing the requirements, Brightscout’s design team iterated on and finalized the high-fidelity UI designs for both web and mobile devices. The deliverables included finalized Figma prototypes and the source files, ensuring a smooth handoff to the development team.

Development
Brightscout worked with 6LOCK to finalize selections for the core technology stack and third-party tools, accelerating time-to-market. The team also designed the platform’s cloud architecture and set up the necessary environments (Dev, Staging, and Production), along with Continuous Integration/Continuous Delivery (CI/CD) automation. AWS resources were defined and provisioned using Terraform, following security best practices.
During this stage, Brightscout iteratively delivered work products based on the refined requirements and UI designs. The team reviewed the requirements and designs to update the initial work-breakdown structure and sprint delivery plan. Features were implemented based on this iterative sprint plan, including automated tests. Peer code reviews were conducted, with feedback addressed before code merges. Interim work products were delivered regularly for review and feedback, while any issues encountered during testing were investigated and resolved. Brightscout delivered multiple iterative releases along with manual QA testing to ensure production-readiness.

Brightscout continues to contribute to ongoing development and production support as they assist with transitioning engineering responsibilities to 6lock's growing internal team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Hi-fidelity Figma designs completed, updated for changes, and approved for desktop and mobile form-factors
• 4 cloud environments (dev, demo, stage, production) deployed and operational via Terraform and versioned in Github source control.
• Over 1100 JIRA issues completed
• Over 10 Production Releases (Currently on v2.x)
• 80+ organizations onboarded within the production system
• 50+ successful financial transactions in the production environment

Describe their project management. Did they deliver items on time? How did they respond to your needs?

holding place. come back.

What was your primary form of communication with Brightscout?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• The team has incredible talent.
• fun to work with
• great communicators
• true colloborators
• worked to help make our product the best it could be

Are there any areas for improvement or something Brightscout could have done differently?

HOLD

BACKGROUND

Introduce your business and what you do there.

I’m the marketing lead for Predibase, a technology startup launching an AI platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brightscout?

Brightscout was brought in to help us with our branding.

SOLUTION

What was the scope of their involvement?

Brightscout has helped us create our initial brand definition, visual identity, logo, and website. I wasn’t part of the company when they joined the project. However, I’ve retained their services since I joined.

Currently, Brightscout provides us with ongoing web development, design, and creative services. Over our engagement, their team has done a lot of work with us. Since I joined, they’ve refreshed our messaging and gone through a few iterations of our website.

During those iterations, Brightscout has created multiple animations for our website, as well as new pages with more information about our product and platform. The team has also created pages for a wide variety of other purposes, such as use cases, platform usage, resources, and the learning center on our website. We’ve also implemented a workflow for a free trial. Through it, users can come, fill out a form, and receive an automated message to engage in a free trial.

Brightscout has also implemented Contentful as our CMS and developed a lot of custom features and capabilities into it so that I can publish blogs and update the pages as needed. Overall, Brightscout has been our web partner, managing everything related to our website design and development.

In addition to Contentful, Brightful has used a number of other tools to create our website. For example, they’ve used Gatsby as a headless CMS tool and Netlify for development. They’ve also used Figma as a design and collaboration tool.

What is the team composition?

We work with a core team of five teammates from Brightscout, including Jelena (Digital Project Manager) and other resources in charge of animation, design, and development. These teammates get involved in our work depending on how big the projects are. We’ve also worked with Charles (Creative Director & Co-Founder), who helps us out from time to time.

How did you come to work with Brightscout?

Although I wasn’t part of the hiring process, I know that Brightscout came to us as a referral because they had worked with other startup companies. Since I joined, they’ve been great to work with, so we’ve kept them on board to do a lot of extensive work.

How much have you invested with them?

We’ve spent around $100,000 in total.

What is the status of this engagement?

I joined my company in September 2022, so I’ve been working with Brightscout since then. As mentioned, they were hired before I joined.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

As we’ve built content on the website, Brightscout has been very helpful in building many pages to host that content. Although we don’t necessarily track website traffic, we’ve seen around a 10x increase in web traffic since I joined in September 2022.

How did Brightscout perform from a project management standpoint?

Brightscout has been very flexible, responsive, and collaborative. As a startup, it is common that our projects have very tight deadlines and changes on the go, so we have to remain flexible, innovative, and responsive to the market. Brightscout has been incredibly helpful in that regard.

For example, whenever we’ve had major product launches or quick releases, Brightscout has been incredibly responsive and agile. The team is able to respond to our request on very short notice.

Some of those major launches have required them to create 5–10 new web pages over a couple of weeks, and they’ve been able to work fast and be flexible on their hours. This includes staying up late or starting work early in the morning to ensure that the launch goes properly.

As for communication, we have a weekly call via Google Meet or Zoom, during which the project manager goes through the project at hand and brings different teammates to the meeting so that we can review their work. We also talk almost daily via Slack and use Notion to track and manage our projects.

Brightscout is very responsive to our Slack communication. Whenever I have an issue with the website, they’re very quick to respond and at least acknowledge the issue to solve it as soon as possible.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Jelena has been our main point of contact. She’s very attentive and responsive to our needs, and she is always on top of our projects. Moreover, Charles has been very helpful as well.

What did you find most impressive about them?

Brightscout’s design work has been very high quality. I’ve been very happy with their design aesthetic; I’m always impressed by their designs. Whenever we need them to make changes and work on a design, I feel very confident that they can get us to the place we need, as they always deliver a high-quality product.

Are there any areas they could improve?

I don’t think there’s something Brightscout could improve on.

Do you have any advice for potential customers?

Overcommunicating is always good. If you have as many checkpoints and touch bases as possible, you’ll have a better product in the end.

BACKGROUND

Introduce your business and what you do there.
I’m the VP of marketing at Galileo, a company operating in the AI and large language model space. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brightscout?
Brightscout has been helping us with everything we needed on the creative side. This includes everything from our brand definition, graphic design, and physical space design to web design and development. 

SOLUTION

What was the scope of their involvement?
I joined Galileo only four months ago, and Brightscout had already rolled out the branding of our company. At that time, we were launching a product that required a refresh of our website and brand.
Together with Brightscout, we created the new website’s mock-ups and brand elements. We completely redesigned the existing website from there, which took a matter of weeks. We also rolled out the accompanying assets, such as print documents, websites, and other visual assets that we could use across social media to represent the new brand.
We had an existing website in place, and we got rid of a handful of pages while creating new pages. Brightscout designed those pages and sought our feedback. From there, their team implemented the designs on the new website. They used Sanity as the CMS and Figma for designs.
At present, they continue to serve as our creative agency. We have an occasional need for motion graphics, so their animation person helps us create animated GIFs, visuals, and other such files. They’ve recently designed and built a new website under Galileo’s sub-brand.
What is the team composition?
We work with 6–7 teammates from Brightscout. This number fluctuates based on the projects that are in flight. At any given time, we have a project manager, a visual and graphic designer, and a digital designer who helps with everything for the website. Apart from them, a designer and motion animator helps with motion graphics. A developer takes all of the developed materials and publishes them on the website. Finally, an account manager interacts with us on a monthly basis.
How did you come to work with Brightscout?
Our CEO found Brightscout through a personal recommendation.
How much have you invested with them?
We’ve spent between $70,000–$90,000.
What is the status of this engagement?
The engagement started in January 2023, and our most recent initiative was completed in November 2023. However, our partnership is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?
We’ve seen an increase in traffic across the board for our new website. We’ve gained more engagements not only on our homepage but also on key blog posts. Brightscout has cleaned up the UI of our resources section, which has created a better experience and easier content sharing.
For our latest initiative, they’ve successfully created a new website with a Galileo sub-brand. We’ve rolled it out, and it’s been live for around ten days. In one day, that web page has become the second most viewed asset on our main website. I’m expecting this to continue to increase. Overall, the Brightscout team has done great work.
How did Brightscout perform from a project management standpoint?
Brightscout has been extremely agile and adaptive to our changing needs and requirements. The pace of their work is extremely fast. We usually only have 2–3 weeks of heads-up for many of our initiatives, and the team has been able to deliver on time in every scenario. The best part is they maintain a positive attitude during the entire experience when things can get truly stressful.
They’ve been great at communicating timelines, sticking to deadlines, and delivering on time. They communicate where we are in the monthly usage of our allotted time, so there’s great visibility into their progress and billing. Oftentimes, the only thing holding up projects is our side. Overall, working with Brightscout has been great.
For tools, we use Notion for project management. We’ve started building out a process in Asana, and we communicate weekly through stand-up calls. In between those meetings, we track progress via Slack, where we create threads for key activities. This has worked well for us.
What did you find most impressive about them?
Their biggest strengths are their skills, grit, and ability to hustle. They clearly have a talented team of designers and developers who deliver high-quality designs without much direction. They often have a better expression of the designs than what I might have done myself. On top of that, they have the persistence and hustle to get things done on time. They have the best combination of design and execution skills — we get the best of both worlds.
Are there any areas they could improve?
In the past, we discussed billing transparency. We’d had some surprise charges without much visibility into their progress. They’ve since put some measures to improve that.
Other than that, our work with Brightscout has been great. There have been times when the quality of the product or print materials design has come into question, but that’s just part of learning to work together while providing better direction and feedback.
Do you have any advice for potential customers?
Align with Brightscout and define a shared brand foundation. Agree on what your brand should look and feel early on, and building assets and projects on top of the brand foundation will be easy. Give the team as much clarity and detail about what you’ve envisioned. Don’t be afraid to use a whiteboard or a piece of paper to draw out what you’re thinking — share it with them. 
Moreover, being iterative might also be helpful. In our case, Slack works great for us because we can go back and forth on questions immediately. We’ve worked with other agencies over the phone and via emails, where things slow down. 

BACKGROUND

Introduce your business and what you do there.
I’m the CEO of Kihealth, a health diagnostics company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brightscout?
We hired Brightscout to assist us with brand identity. 

SOLUTION

What was the scope of their involvement?
We had an initial meeting with Brightscout, followed by a creative brief. They gave us additional brand concepts and multiple brand identity options. From there, we worked on our logo and brand colors. They created our brand guidelines, PowerPoint, iconography, and basic website.
What is the team composition?
Five teammates from Brightscout worked on this project, including Max (Co-Founder).
How did you come to work with Brightscout?
I worked with them in the past and thought they were great. As a result, I decided to work with them again on this project.
How much have you invested with them?
I invested around $35,000.
What is the status of this engagement?
The project lasted from December 2022–March 2023. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?
Brightscout was absolutely wonderful to work with; they were informative and did things quickly. Their quality of work and design were great. Overall, they did a fantastic job.
How did Brightscout perform from a project management standpoint?
They met our deadlines and budget, and Max was amazing. We mainly communicated through Slack and Zoom.
What did you find most impressive about them?
I was impressed with their creativity in building brands and the quality of their outputs and work.
Are there any areas they could improve?
No, there weren’t any.
Do you have any advice for potential customers?
Let Brightscout be creative. Give them guardrails to work within, but also give them the freedom and flexibility to come up with new concepts. That’s where they truly shine.

BACKGROUND

Introduce your business and what you do there.
I’m the CTO at a company that builds cybersecurity software for information security and confidentiality.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brightscout?
We hired Brightscout to help us build a web app with console-based capabilities. The goal was to give the capabilities a more modern UI/UX and tie other products together. The team worked on jumpstarting our entire effort to bring that fully featured UI together. Essentially, we wanted to go from zero to hero — we didn’t have a web UI, and we wanted to build it from scratch. 

SOLUTION

What was the scope of their involvement?
In the beginning, we spent a few months working through mock-ups and designs on Figma. Brightscout rapidly created prototypes for the UI/UX mock-ups. We discussed back and forth about the aspects of their designs. The team conducted stakeholder and user interviews to get a sense of what data would be used in the app to help them build a workflow and user personas.
Once we got to the development stage, we worked on building the right team and figuring out the communication cadence we wanted. We went with twice-a-week meetings on Mondays and Wednesdays. Every Monday, they’d present the sprints they’d worked on; we went through any additional questions and user acceptance tests every Wednesday.
For technologies, we used the React-JavaScript framework. They also used React MUI for rapid prototyping.
What is the team composition?
We had a dedicated project manager alongside four developers who might have been exclusive to our projects. Mike (Co-Founder) and his partner at Brightscout were also part of the conversations.
How did you come to work with Brightscout?
The engagement started before I joined the company, but we found Brightscout through a referral.
How much have you invested with them?
We spent close to $300,000.
What is the status of this engagement?
The project lasted from May 2022–June 2023. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?
The fact that we were able to transition everything internally spoke to the quality of the deliverable from Brightscout. We onboarded new developers after the engagement ended, and they quickly understood the app within a couple of days. In other words, the ramp-up time for us to use the technology was quick. We had multiple customer deliveries with the product and active users using the product.
How did Brightscout perform from a project management standpoint?
Mike did a great job ensuring everything was great, while the project manager did a great job in terms of planning. She ensured they knew what did and didn’t work every time they delivered a milestone. They took the time to understand what they could do better every time a sprint ended.
Overall, the entire team was great. I was satisfied with their turnaround time; they had great time and budget management. For communication, we had a shared channel on Slack, which allowed us to do real-time conversations in addition to our structured meetings.
What did you find most impressive about them?
Brightscout had a great eye for design. Having the design delivered properly first made the development process easier. It also ensured that we were delivering the right product for customers. Overall, the team’s attention to the design was top-notch.
Are there any areas they could improve?
They could have escalated blockers faster outside of our regular communication cadence.
Do you have any advice for potential customers?
Be engaged. Put more effort into engaging Brightscout during interviews in the design process. The earlier you do this, the better the finished product will be. 

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of an other industry company

Describe what your company does in a single sentence.

We're a security automation copilot that generates automated workflows to handle repetitive tasks or enforce security policies – simply by typing a prompt.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brightscout Inc. to accomplish?

• Product UI/UX definition and design
• Brand look/feel upleveling/evolving
• Website UI/UX and visual design

SOLUTION

How did you find Brightscout Inc.?

Referral

Why did you select Brightscout Inc. over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Brightscout Inc. were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BrightScout has been working with both the Product side of the house as well as with my team, Marketing for several months now. The team drove the strategy, design, and dev work for our entire site, soup to nuts. The team has a strong grasp of b2b and e-commerce customer journeys, as well as the conversion experiences and pages that anchor these journeys.

On top of that, this amazing team has been helping us evolve our brand identity overall, and then cascading that look/feel down throughout our component libraries in the product as well as on the marketing site.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Traffic to site
2. Conversions on site
3. Product trials
4. Product reviews

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Partnering with BrightScout is refreshing, as they really are like a full-service staff aug injection. They were always available to monitor for performance and rollback any downtime issues too.

What was your primary form of communication with Brightscout Inc.?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to understand B2B SaaS needs from the product side and the GTM side is impressive. They are business-minded and creative, all-in-one.

Are there any areas for improvement or something Brightscout Inc. could have done differently?

no

BACKGROUND

Please describe your company and your position there.

Tallywell is a digital health app -built upon AI & ML- to empower individuals and families to influence their health habits and wellness activities. As Head of Engineering, I'm responsible for defining the strategy and approach to design, plan and implement the desired solution.

I develop the vision supporting the projected solution and implement this vision through execution into the desired product.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brightscout Inc., and what were your goals?

We faced difficulties translating our product vision into a coherent brand and product.

SOLUTION

How did you select this vendor and what were the deciding factors?

After considering many true innovators in both the US and Europe, Brightscout emerged as a clear favorite. With glowing testimonials from former clients and an extensive portfolio of impressive projects under its belt, it was evident that Brightscout had what it takes to bring our ambitious applications concept into reality.

Having experience on swift development and being located in Austin, TX was a big plus.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

With the ambition to bring tallywell's vision into reality, Brightscout set out on a project mission: designing an iconic brand identity and building tailored tech experiences - a website, as well as an Apple Watch app.

After spending a couple of months crafting the perfect branding concept, their team focused on software development; soon enough we had crafted together something minimalistic yet powerful that matched our expectations.

How many people from the vendor's team worked with you, and what were their positions?

Our project was supported with a dynamic, diverse team of five professionals (at least) that had everything we needed to move our idea forward - from the organization and leadership provided by the Project Manager to expert Scrum guidance, Branding expertise with UI/UX design genius and a Senior Swift Developer plus Voice-of-Customer insight.

It truly was an all cylinders kind of situation!

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

This effort resulted in an awesome Brandbook for tallywell and the source code of a quality app ready for App Store submission.

Describe their project management style, including communication tools and timeliness.

The project management approach was organized and goal-orientated, with a week-by-week outlook and regular status calls. Areas of progress were kept on track through quick conversations held as needed via Slack or email for more formal communication.

What did you find most impressive or unique about this company?

Working with the team at Brightscout has been an incredibly inspiring experience. I had the opportunity to meet amazingly skilled people who are always open to collaboration and innovative ideas.

Are there any areas for improvement or something they could have done differently?

Despite our best efforts, the challenge of combining components for integration with Apple Watch app left us in a tricky spot. Unfortunately, certain limitations were overlooked until it was too late - if only we had spotted them sooner!

BACKGROUND

Introduce your business and what you do there.

I'm the VP of operations at Phylum, a growth-stage cybersecurity company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brightscout Inc.?

We were looking to do a thoughtful rebrand of our existing logo and identity. Given that, we contracted Brightscout to use their resources to work on our strategy, idea generation, and brand identity implementation. It was much easier and cost-effective for us to engage their resources than to use our own staff, which were already busy with our product development.

SOLUTION

What was the scope of their involvement?

We did an intense branding exercise where we talked about our identity and what we wanted to communicate and achieve visually with our logo. Brightscout and our team looked into other companies in our space to ensure that we could differentiate our brand and stand out. Aside from that, we interviewed various people across the company about their priorities to ensure that everybody was aligned. 

Our logo went through a number of iterations in terms of its look and feel. We ultimately selected one that best represented our company and provided the most room for growth in the future. At that point, Brightscout implemented the new designs on our website. 

In terms of deliverables, the team created a brand book with fonts, colors, and custom design work for our website. On top of that, they created business cards and templates for our LinkedIn, Zoom, and Microsoft Office accounts. Their resources also did sales presentations for us using custom designs. The last thing they did was design our website’s UI. For technologies, we collaborated a lot using Figma. We used Netlify as our headless CMS.

What is the team composition?

We worked with around four people from Brightscout, including Charles (Creative Director & Co-Founder). There was a project manager, while the actual designer made our logos and brand book. One technical resource worked on website implementation. 

How much have you invested with them?

We spent about $25,000. 

What is the status of this engagement?

The collaboration lasted from November 2020–May 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our team was extremely happy with Brightscout’s work. Investors in the company responded with highly positive comments, while enterprise customers thought the website looked professional. We saw an increase in brand awareness and engagement. 

Meanwhile, Brightscout was collaborative and aware of what would make a successful, stand-out design in the market. At the same time, they were receptive to feedback from our founders and the executives in terms of what they wanted to communicate.

How did Brightscout Inc. perform from a project management standpoint?

Everything was on time and on budget. To manage the project, we used Basecamp, along with regularly scheduled meetings. To communicate, we used phone calls, emails, and Slack. 

What did you find most impressive about them?

Brightscout had exceptional people across the board. We were able to utilize fractional resources, which was good since we didn’t have the budget to employ a full-time designer. Because of them, we were able to involve senior people in our project, which was truly strategic for us. 

Overall, they were wonderful to work with; I honestly would recommend them to anyone.

Are there any areas they could improve?

No, there weren’t any. 

Do you have any advice for potential customers?

Brightscout is phenomenal. If you’re an early-stage company looking to create a large brand that you can grow into, working with them is a strategic investment. Working with them is also a worthwhile investment for later-stage companies — you’ll definitely see their impact on your success.