Borenstein Group, Inc.

BACKGROUND

Please describe your company and your position there.

Our federal contracting companies provide a full spectrum of IT services, including management, consulting, medical, technology, and professional services. We also offer management and support of programs, projects, professionals, and technical staff. I manage B2G marketing and branding, supporting the revenue generation through government contracts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Borenstein Group, Inc.?

We hired them to conduct market research and develop a go-to-market strategy for a specific service.

What were your goals for this project?

Through market research, we wanted to validate the need for the service, dollars appropriated by government agency for the service, and the appropriate messaging that would resonate with government program managers and contracting officers. We hoped to generate greater awareness and ultimately win contracts.

SOLUTION

How did you select this vendor?

My team researched local B2G agencies with specific expertise in market research, go-to-market strategy execution, and marketing and advertising expertise. We researched a few firms and selected Borenstein Group, Inc. based on their credibility and past outcomes.

Describe the scope of their work in detail.

After selecting Borenstein Group, Inc., we had discovery sessions with management, subject matter experts, and the marketing team. We identified objectives, conducted internal research about our expertise, and determined the scope of work, timing, and deliverables. They conducted external market research to validate our internal research, then developed a research report and a go-to-market strategy that detailed messaging and target markets. They recommended next steps on how to execute the plan through specific tactics, including a white paper, digital media, advertising, social media, email marketing, and a lead generation platform.

What was the team composition?

I’ve worked closely with the principal of the agency and their team. They’ve also been open to collaborating with our subject matter experts, management, and marketing team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The campaign is still underway, but six weeks after the launch we've generated 40 leads, positive feedback from existing and prospective customers, and greater visibility as a thought leader in our industry.

How effective was the workflow between your team and theirs?

It's easy to communicate with Borenstein Group, Inc. They provide regular updates, and we connect with them by phone weekly and through email regularly. They don't miss deadlines.

What did you find most impressive about this company?

Their knowledge of how Washington operates is unmatched. We've learned more than we thought we would. As a result, we've engaged them on a broader project with a similar scope.

Are there any areas for improvement?

No firm is perfect. They could improve their artwork a bit, but we're pleased with their knowledge, web development abilities, and outcomes.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing communications specialist for IntelliDyne, a government consulting firm. We primarily work in the IT sector for the Department of Defense, but we also work with civilian agencies. We focus on enterprise infrastructure management, data analytics, and network security.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Borenstein Group?

We hired Borenstein Group to support our PR efforts and thought leadership campaigns to increase awareness for our company.

SOLUTION

What was the scope of their involvement?

During our first engagement, Borenstein Group helped us with a complete rebranding process. They created new templates, tag lines, logo, and social media presence. They would develop content to post and established a YouTube channel for us.

During this most recent engagement, they handle our PR efforts while staying in line with the brand they created for us. They help us create and launch press releases to announce activities our company is working on. In addition, we’re working with them on white papers that we post. Together, we secure speaking engagements for our staff and work to raise the visibility of our company.

What is the team composition?

Gal (Owner, Borenstein Group) has been my main point of contact, along with a dedicated project manager.

How did you come to work with Borenstein Group?

Before starting our first engagement, we considered five different marketing companies but ultimately chose Borenstein Group. After that collaboration, we knew they were the right choice for our PR project.

How much have you invested with them?

We’ve spent between $25,000–$50,000 on their services.

What is the status of this engagement?

For the most recent project, we began working with them in October 2018 and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve been a tremendous help in getting attention for our press releases. An example of this came recently when we had a fundraising event to benefit workers affected by the government shutdown. We put together a press release and published it across social media platforms and used Gal’s network. It was picked up by several local DC publications and we received positive feedback from the general public.

Whenever we do something newsworthy, Borenstein Group develops materials for us and is able to immediately launch it into the public. We receive thousands of hits on the content they help us create. Working with them has elevated our standing in our industry.

How did Borenstein Group perform from a project management standpoint?

They’re willing to meet with us onsite and provide assistance, even when we’re not working on a specific project. After our first engagement finished, we could still reach out to them for support and materials. They’re responsive and organized—every deadline is hit and the work is done under budget. We have a loose schedule of milestones every month and they accomplish everything on time.

We communicate through Skype, email, and phone calls. Within 24 hours, we typically have a response from their team.

What did you find most impressive about them?

Choosing them for a second engagement speaks to the strength of the relationship we have. They’re a hands-on team with creative ideas—I’m delighted to be working with them again. Gal’s sense of humor makes the process lighter and fun, which we also appreciate.

Are there any areas they could improve?

There’s nothing negative that I can think of—they were accommodating during both engagements.

Do you have any advice for potential customers?

Communicate your goals and expectations to Borenstein Group and be open to their suggestions. Gal is great at understanding the needs of the project and giving great feedback based on his experience in the industry. Don’t be afraid to listen to their ideas and incorporate them with your vision.

BACKGROUND

Introduce your business and what you do there.

I am the national sales and marketing manager at The Outreach Program.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Borenstein Group, Inc.?

We hired Borenstein Group for SEO and marketing support for our website.

SOLUTION

What was the scope of their involvement?

Borenstein Group has helped us create a comprehensive marketing plan for our organization. They made key coding changes within our website and developed our online store on Facebook, as well.

For the SEO side of the project, Borenstein Group established and manages our Google Ads and other PPC campaigns. Their team creates keywords for us, as well.

What is the team composition?

I work with four members of their team on a regular basis. The president of the company and the rest of the staff have been very helpful.

How did you come to work with Borenstein Group, Inc.?

My company had worked with Borenstein Group in the past, so we considered them for the project. After going through several proposals, we felt they were the best option.

How much have you invested with them?

We’ve spent between $10,000–$25,000 on this project.

What is the status of this engagement?

We began this collaboration in August 2018 and it is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The performance of the keywords has been outstanding. Every month, our ranking steadily improves and we’re one of the top search results in our industry. The storefront they helped us create works well with the new marketing plan. Working with Borenstein Group helps us phenomenally.

How did Borenstein Group, Inc. perform from a project management standpoint?

They’re great at communicating with us. No matter what day of the week or time of day, they respond quickly and help solve any issues. Within five minutes, we almost always have an answer from their team.

What did you find most impressive about them?

Their skilled, customer-service oriented staff is unparalleled within the marketing industry. The services they provide combined with their strong team make them stand out.

Are there any areas they could improve?

There’s nothing they could do better for us.

Do you have any advice for potential customers?

Once you start working with them, keep going and listen to their input.

BACKGROUND

Please describe your company and your position there.

I was the marketing director of a growing government contractor.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Borenstein Group, Inc.?

We hired them to help with a rebranding project, including a new look and feel and website functionality.

What were your goals for this project?

Our goal was to project an image that conveys outstanding capability and sophistication. We wanted to show overall readiness to compete for larger contracts and the best talent.

SOLUTION

How did you select this vendor?

We started with an internet search of PR and design firms specializing in supporting government contractors along with recommendations from colleagues. From that list, we researched and interviewed three firms, resulting in the selection of Borenstein Group.

Describe the scope of their work in detail.

The scope of the project included an assessment of our current website as well as our branding situation and its effectiveness. Initially, they engaged with a cross-section of our internal team to understand our business and business environment. Then, the Borenstein team built our rebranded website and created our new logo, messaging, and other collateral. They designed prototypes and made adjustments based on our feedback.

What was the team composition?

The team was comprised of Borenstein’s director of client services and digital creative director, supported by the firm's principal.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were quite pleased with their final output. However, the site has not been launched long enough to have metrics yet.

How effective was the workflow between your team and theirs?

They were timely and sensitive to our schedule. The team was accessible and responsive within reasonable time frames.

What did you find most impressive about this company?

They are clear communicators, which is a good thing for a communications firm. It was an excellent experience working with their team.

Are there any areas for improvement?

None that I can think of.

BACKGROUND

Please describe your company and your position there.

I am the vice president of business operations for an IT consulting firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Borenstein Group, Inc.?

We hired them to rebrand our corporate identity, develop a digital strategy, and conduct a client perception index to help us develop a revised marketing message.

What were your goals for this project?

The goals were to build a new, updated, and mobile-friendly website and modernize the company’s image.

SOLUTION

How did you select this vendor?

I had worked with them at another firm and I knew they did great work.

Describe the scope of their work in detail.

They first performed an internal and external brand perception and competitor analysis in order to develop a new corporate tag line, logo, and sales value proposition, They also designed and implemented a new website, for which they wrote and produced six case studies. 

What was the team composition?

They assigned four to five specialists in alignment with the project scope. We had web designers, content and ghost technical writers, a project manager, and graphics specialists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The website has received positive feedback from outside agencies. They implemented SEO metrics for us to monitor performance and included a user-friendly content management system so we can update content as necessary. 

How effective was the workflow between your team and theirs?

We worked very well with them, thanks to successful past relationships and committed executive sponsorship on both sides.

What did you find most impressive about this company?

Their team was creative and brought a diverse set of skills to the project. 

Are there any areas for improvement?

I would have loved to have them help with all of our internal documentation rebranding, such as letterhead, corporate process documents, etc.

BACKGROUND

Please describe your company and your position there.

Choisys Technology is a government contracting company that provides IT and professional services. I lead the company's business development efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Borenstein Group, Inc.?

We hired them for a variety of services, primarily branding, content marketing, web and UX design, and messaging, voice, and brand strategies. 

What were your goals for this project?

Our goal was the complete migration from a static, stale image to a more fresh and modern look. We wanted an entirely new digital presence for the company, including our brand, messaging, and content. 

SOLUTION

How did you select this vendor?

After researching top advertising companies in the Washington, D.C., area and reading company reviews, we held some initial conversations and eventually selected Borenstein Group.

Describe the scope of their work in detail.

The team began with an explanation of their approach and an in-depth discovery phase to identify needs and gaps, then outlined a schedule and deliverables. They worked with us very closely with constant communication and requests for feedback. 

What was the team composition?

They provided the project manager, account executive, and design lead.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with Borenstein Group, our brand is much more defined and our message reflects the young and growing company that we are. 

How effective was the workflow between your team and theirs?

The workflow was very effective. Our teams communicated nearly every day. 

What did you find most impressive about this company?

They demonstrate impressive patience and understanding with their clients. They are willing to extend their timelines to ensure the customer receives the very best product or service. 

Are there any areas for improvement?

I did not see any areas that needed improvement.

BACKGROUND

Please describe your organization.

My company is a government contractor.

What is your position?

I'm a marketing manager.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Borenstein Group?

My company was going through a rebrand, which included a new name, colors, brand guide, website, everything. We wanted to partner with someone who was familiar with our industry and the rebranding process.

SOLUTION

Please describe the scope of their involvement in detail.

The Borenstein Group handled everything from logo design to website development. They created a new brand guide, banners, graphics, cut sheets, and other marketing materials for us. They also assisted with our press release writing and the rolling out of our brand both in the news and on social media. They did anything and everything you could think of for the rebrand.

How did you come to work with Borenstein Group?

We were looking for providers in the D.C. area that had worked with people in our industry before and had narrowed it down to about five contenders. We then went through an interview process, asked for references, and eventually awarded the Borenstein Group the contract.

Could you provide a sense of the size of this initiative in financial terms?

It falls in the bracket of $50,000 to $200,000.

What is the status of this engagement?

The project kicked off right after the 2015 holidays. It began in early January 2016, and we rolled out the rebrand the first week of April.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We've had overwhelmingly positive feedback, particularly on the website. The Borenstein Group definitely helped us simplify and clean up our website, which elevated our appearance to a higher level.

How did Borenstein Group perform from a project management standpoint?

They performed very well. We were assigned a project manager, who I spoke with either every day or every other day. We were on a tight schedule, so we were constantly engaged with each other. She managed the writing of the press releases, creation of the graphics, and the website design. She also looped in support staff to answer technical questions on some of our calls, which worked really well.

What distinguishes Borenstein Group from other providers?

I like how engaged they were throughout the whole process. I could tell that they wanted to make us happy, it was a very positive experience with them. Communication was very easy as well, and they helped elevate our brand to the next level.

Is there anything Borenstein Group could have improved or done differently?

Not that I can think of.

BACKGROUND

Please describe your organization.

Our organization provides communication, marketing, and design support for our government clients.

What is your position?

I am the vice president of our federal efforts.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Borenstein Group?

My company wanted to put more focus on expanding our government footprint, and we needed to develop a strategy to do so.

SOLUTION

Please describe the scope of their involvement in detail.

The Borenstein Group provided everything from research to website redesign. They polled our current clients to determine how we could expand what we were doing into the government sector. They also helped us with our commercial business as well and helped us design our perception. From there, we took a much closer look at our branding and messaging and determined what we wanted to rework and how.

How did you come to work with Borenstein Group?

I was referred to Borenstein Group by another one of our vendors.

Could you provide a sense of the size of this initiative in financial terms?

The total cost fell between $50,000 and $200,000.

What is the status of this engagement?

The project is completed, but Gal [Borenstein, CEO of Borenstein Group] is my go-to.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

I don't have a specific number, but I can tell you that our branding has been noticed. We have won a lot of business utilizing the account list that Borenstein Group created for us, and the image that they have rebranded for us has opened up doors in the government space. We are now taken more seriously and have demonstrated a level of professionalism that surpasses our competition.

How did Borenstein Group perform from a project management standpoint?

We ended up working with two project managers, a man and a woman, and they were both phenomenal. Borenstein Group has the ability to pick good people, so I'm sure that it would've turned out quite well, no matter who we would've worked with.

What distinguishes Borenstein Group from other providers?

They have extensive knowledge about the government, technology, and understanding the pain points that technology in government causes. Gal stays highly informed and passes his insight freely and willingly to his customers. It really is a partnership with Borenstein Group. There is much more of a conversation and a sharing of insights and knowledge that help the relationship flourish.

Is there anything Borenstein Group could have improved or done differently?

Nothing stands out right now. The good news is that if there were any questions or problems, they're so easy to work with. You just pick up the phone, and whatever the question is, it's resolved.

BACKGROUND

Please describe your organization.

InQuisient is an advanced data management platform software tool that enables organizations to create order from their chaotic mess of data.

What is your position?

I serve as our chief executive officer.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Borenstein Group?

We have been in business for more than 10 years and started initially as Enterprise Elements. We came to a point with both our software and collateral pieces and realized there was an opportunity to rebrand and take the company to the next level.

SOLUTION

Please describe the scope of their involvement in detail.

They provided everything from soup to nuts. We had a few roundtable discussions with them and told them we were looking for a new company name, tagline, colors, look, and feel. We also wanted to give our software a new look and feel as well. They looked at our current designs, got an understanding of our tool and customer pool, and brought back various suggestions. In time, we worked together to fine tune and reach a consensus. Not only did we rebrand the company and the software, but we redesigned our website and social media platforms.

How did you come to work with Borenstein Group?

We were introduced to Borenstein Group through our press folks. As we went through the interviewing process, it was very obvious that Borenstein Group had everything we were looking for all in one.

Could you provide a sense of the size of this initiative in financial terms?

Total cost is $50,000 to $200,000. We will be engaging again to go the next level.

What is the status of this engagement?

We have an ongoing partnership with the Borenstein Group. They serve as a part of our marketing team and will help us to continue to stay ahead of the pack.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

The overall reaction to our web design and to our rebranding was beyond positive and brilliant. We were one of the winners of the Davies Award [HIMSS Nicholas E. Davies Award of Excellence], and we are seeing an increase each month in the number of visitors to our site. We are very pleased overall and could not have asked for anything better.

How did Borenstein Group perform from a project management standpoint?

They did an excellent job for us. They prioritized their activities based on what our needs were, and then helped us redefine those needs as we headed towards the launch. They did a fantastic job staying on top of the action items that we needed to complete and met with us on a regular basis to discuss all of the activities. We felt as though it wasn't them and us, but that we were a collective team working together. It was a great process.

What distinguishes Borenstein Group from other providers?

The Borenstein Group comes in and takes ownership of the deliverables not as an outside vendor, but more as an addition to your organization. They have a very unique set up, and I appreciate everything that Gal [Borenstein, CEO of Borenstein Group, Inc.] and his team continue to do. He truly sets the benchmark as a business partner. Beyond the deliverables, he stays very actively engaged and is always way ahead of the curve.

Is there anything Borenstein Group could have improved or done differently?

If we had more people, we could have tackled more projects, but where we were and where they were, we were able to do what we needed to do. We broke it up into various projects, and it was very successful.

BACKGROUND

Please describe your company and position.

I am the VP of Marketing and Communications of a engineering and technology services company

Describe what your company does in a single sentence.

A provider of engineering and technology services to the federal government.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Borenstein Group, Inc. to accomplish?

• Launch new brand
• Stand up marketing program

SOLUTION

How did you find Borenstein Group, Inc.?

Referral

Why did you select Borenstein Group, Inc. over others?

Reputation

Describe the scope of work in detail. Please include a summary of key deliverables.

The Borenstein Group led all brand strategy from the outset as AECOM divested a $4B piece of its business as a standalone company. Deliverables included naming & logo development, visual brand, website and all launch day assets.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The launch of the brand into the market was gauged successful based on the response from customers, partners, employees and other stakeholder groups -- it was wildly successful.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they went above and beyond to deliver on time even under an extremely aggressive schedule.

What was your primary form of communication with Borenstein Group, Inc.?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Borenstein Group, Inc. understood the government contracting space better than any other consultant I've worked with!

Are there any areas for improvement or something Borenstein Group, Inc. could have done differently?

N/a