Contrast & Co.

BACKGROUND

Please describe your company and position.

I'm a department coordinator of MeetingsTech

Describe what your company does in a single sentence.

Pairs consumers with licensed professionals across healthcare and financial services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Contrast & Co. to accomplish?

• Bring our holding company MeetingsTech to life

SOLUTION

How did you find Contrast & Co.?

Referral

Why did you select Contrast & Co. over others?

• Great culture fit
• Referred to me
• Company values aligned
• Other

How many teammates from Contrast & Co. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We approached Contrast&Co with our holding company, Rob Graham Enterprises, and asked them to develop a new name, logo, and brand concept. Deliverables included:

• Create a relatable brand identity that reflects the team
• Logo and name
• Functional website

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Delivered a compelling website that accurately represents who we are as a company
• Increased brand awareness amongst potential partners

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication was clear and consistent. We had regular virtual meetings for large milestones and any other questions or needs were addressed in a timely manner via email.

What was your primary form of communication with Contrast & Co.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their approach. By interviewing core members of our team, they documented every idea, considering each one when selecting our company name, values, and other elements.

Are there any areas for improvement or something Contrast & Co. could have done differently?

Originally, there was an in-person deliverable as part of this project. Due to conflicts this did not happen, and we would've liked to possibly see the scope of work reflect that change. That however is a minor detail we were overall pleased with our experience. 

BACKGROUND

Please describe your company and position.

I am the VP Global Marketing of Owl Cyber Defense

Describe what your company does in a single sentence.

Owl Cyber Defense provides high-assurance, accredited cross domain and data diode solutions that enable secure, one-way or controlled bidirectional data transfers across high-threat networks and critical infrastructure environments.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Contrast & Co. to accomplish?

• Optimize Web Presence: Redesign and enhance our website to improve user experience, clearly articulate our value proposition, and drive qualified leads through strategic UX practices.
• Accelerate Go-to-Market Impact: Deliver visually compelling assets that support sales enablement, campaign execution, and pipeline growth across federal and critical infrastructure markets.
• Elevate Brand Consistency: Ensure all day-to-day collateral and public-facing assets align with a unified, modernized brand identity that reflects our federal and critical infrastructure focus.

SOLUTION

How did you find Contrast & Co.?

Online Search

Why did you select Contrast & Co. over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• We really liked the people

How many teammates from Contrast & Co. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Website refresh & Optimization

1. Refresh & Optimization  of owlcyberdefense.com to reflect updated messaging, refined value propositions, and improved visual hierarchy.

• UX/UI optimization focused on intuitive navigation, customer journey clarity, and content accessibility across federal, commercial, and partner personas.
• SEO strategy integration to enhance organic search visibility and drive qualified inbound traffic.
• Content architecture and wireframing aligned with strategic marketing goals and solution areas (e.g., Cross Domain, Data Diodes, Critical Infrastructure).

2. Collateral Design & Brand Support

• Layout of day-to-day marketing collateral including datasheets, whitepapers, solution briefs, one-pagers, and customer-facing presentations.
• Development of event and campaign-specific creative (banners, signage, digital assets) to support federal tradeshows and targeted demand gen initiatives.
• Standardization of internal and external-facing templates (PowerPoint, Word, PDF) to ensure brand consistency across teams.

3. Brand Evolution & Visual Identity Refinement

• Refinement of existing brand elements to maintain recognition while evolving visual impact to reflect a high-assurance, defense-grade positioning.
• Creation of updated brand guidelines to govern logo use, color palette, typography, and visual system across media.
• Support for tone, voice, and messaging alignment with visual execution, especially for high-level buyers and technical evaluators in federal and critical infrastructure spaces.

4. Ongoing Creative Support

• On-demand design support for public-facing assets, including graphics for social media, email campaigns, gated content, and partner co-marketing.
• Rapid turnaround for ad hoc requests related to sales and business development, ensuring agility in customer engagements.
• Collaboration with internal marketing team on conceptual ideation and creative direction for ongoing campaigns.

Key Deliverables:

• refreshed and optimized website with responsive design.
• Unified brand guidelines and standardized templates.
• Visual assets for product launches, events, and digital campaigns.
• Ongoing creative support for dynamic marketing and sales needs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Optimized Website Driving Higher-Quality Leads

• increase in qualified inbound leads within the first 90 days post-launch, driven by clearer messaging, streamlined navigation.
• Lower bounce rate and longer average session duration, indicating stronger visitor engagement and improved user experience.
• Increased form conversions on high-priority pages (e.g., product pages, contact forms), directly supporting pipeline growth and sales activity.

2. Premier Owl-Hosted Event: Exceeded All Goals

• Full creative support from Contrast enabled a visually cohesive and high-impact event experience, including branding, signage, and promotional materials.
• The event exceeded attendance goals with 69% of attendees representing targeted federal and critical infrastructure accounts.
• Post-event survey data showed 95% satisfaction rate with event content and experience, reinforcing the credibility and professionalism of the Owl brand.
• The event generated multiple net-new opportunities and helped accelerate deals already in pipeline—demonstrating clear marketing-to-revenue alignment.

3. Stronger Brand Recognition and Consistency

• All public-facing assets now reflect a unified, professional brand system, improving recognition among federal buyers and partners.
• Sales and field teams report greater confidence using marketing materials, with improved clarity in messaging and visuals that support technical conversations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Contrast & Co. has consistently demonstrated strong, reliable project management throughout the engagement. Deliverables have been met on time and often ahead of schedule, even across complex projects with tight timelines and shifting priorities. The team is highly responsive, communicative, and proactive—ensuring alignment at every stage of execution.
• A standout contributor, Wes goes above and beyond in every aspect of the partnership. He not only delivers high-quality creative work, but also brings strategic insight to the table—helping to shape messaging, align visual assets with our go-to-market priorities, and support executive-level initiatives. Wes even supported our premier hosted event in person, ensuring brand execution was flawless and contributing in real-time to the event’s success.
• He has become an indispensable member of our extended team, deeply understanding our business and acting as a trusted strategic partner, not just a vendor.

What was your primary form of communication with Contrast & Co.?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most about Contrast & Co. is their rare ability to combine high-end creative execution with deep strategic alignment—especially within a complex, compliance-driven market like federal cybersecurity. They don’t just deliver visually impressive assets; they ensure every design choice reinforces our positioning, supports our go-to-market goals, and resonates with our target buyers.

Their ability to quickly understand and translate technical, high-assurance solutions into clear, compelling visuals and messaging sets them apart from typical creative firms. Additionally, their team operates with a true sense of partnership—highly collaborative, responsive, and fully invested in our success.

This blend of creative excellence, strategic thinking, and client dedication makes Contrast & Co. uniquely valuable to our business.

Are there any areas for improvement or something Contrast & Co. could have done differently?

none

BACKGROUND

Please describe your company and position.

I am the Senior Director, Marketing & Communications of Bottom Line

Describe what your company does in a single sentence.

Bottom Line partners with first-generation college students from under-resourced communities and backgrounds to get into and through college, and successfully launch a career.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Contrast & Co. to accomplish?

• Refresh Bottom Line's visual brand identity
• Create supporting digital and print assets

SOLUTION

How did you find Contrast & Co.?

Online Search

Why did you select Contrast & Co. over others?

Good value for cost

How many teammates from Contrast & Co. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Phase 1: Initial Brand Discovery 
Phase 2: Evolve the Brand Foundation 
Phase 3: Design initial activation assets 
Phase 4: Deep Audience & Market Research 
Phase 5: Deliver a comprehensive brand playbook

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Timeline of getting all deliverables completed in 21 weeks.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with Contrast & Co. was a great experience. Their project management was excellent. Contrast & Co. delivered everything on time and kept us updated every step of the way. They were organized, clear in their communication, and quick to respond to our needs or changes. Working with them felt smooth and easy

What was your primary form of communication with Contrast & Co.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about Contrast & Co. was how well they turned our ideas into something even better. They really listened, pushed our thinking in smart ways, and delivered beautiful, high-quality work on time. Their mix of creativity, strategy, and reliability made them stand out.

Are there any areas for improvement or something Contrast & Co. could have done differently?

Overall, we had a great experience with Contrast & Co.. If anything, a little more time for internal discussion between major milestones could have helped us keep pace with their fast and efficient timeline. But their team was always flexible and supportive when we needed it.

BACKGROUND

Please describe your company and position.

I am the CMO of a law firm

Describe what your company does in a single sentence.

Founded in 1938, our company a full-service business law firm with more than 500 attorneys practicing in 16 locations throughout the US and in Mexico, including Los Angeles, Orange County and San Diego, California; Phoenix and Tucson, Arizona; Denver, Colorado; Washington, D.C.; Boise, Idaho; Las Vegas and Reno, Nevada; Albuquerque, New Mexico; Portland, Oregon; Dallas, Texas; Salt Lake City, Utah; Seattle, Washington; and Los Cabos, Mexico. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Contrast & Co. to accomplish?

• New Brand Identity

SOLUTION

How did you find Contrast & Co.?

Former Colleague

Why did you select Contrast & Co. over others?

Company values aligned

How many teammates from Contrast & Co. were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Completed Graphic Standards; Firm Prospectus; Community & Social Impact Guide; Social Media, Newsletter, and Legal Alert Templates; Digital/Printed Stationery Package; Email Signature Blocks; Powerpoint Template; Company Store; Promotional Items; Photo and Video Shoots; Invoice and Billing Statement Templates; Digital Business Cards; and Website Functionality and Copy Launch

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Internal and external positive testimonials

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Strong project management - we felt heard and the team delivered on all requests in a timely fashion

What was your primary form of communication with Contrast & Co.?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

The creative director is the best I've ever worked with on a branding project.

Are there any areas for improvement or something Contrast & Co. could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the SVP of an IT contracting and systems integration company

Describe what your company does in a single sentence.

An IT government contractor and systems integrator specializing in digital transformation and modernization in Federal Civilian, Federal Health, Homeland Security, and National Security.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Contrast & Co. to accomplish?

• Messaging for our digital delivery framework.
• Graphic design of our digital delivery framework.
• Branding of our digital delivery framework.

SOLUTION

How did you find Contrast & Co.?

Other

Why did you select Contrast & Co. over others?

Great culture fit

How many teammates from Contrast & Co. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Contrast & Co. to create branding, graphic design, and messaging for our digital delivery framework.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Branding - complete brand strategy for our digital delivery framework that was immediately usable with our target customer group.
• Graphic Design - design of our digital delivery framework that was immediately usable in proposals, presentations, and websites.
• Messaging - complete content and messagin strategy for our digital delivery framework that was immediately usable with our target customer group.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Timely
• Excellent communication
• Rapid iterations based on our feedback
• They worked to meet our needs until they "got it right"

What was your primary form of communication with Contrast & Co.?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Contrast & Co.'s branding and messaging strategy were particularly strong.

Are there any areas for improvement or something Contrast & Co. could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the CoFounder of Motifmotion, LLC

Describe what your company does in a single sentence.

Motifmotion is an animated production studio that specializes in communicating abstract and complex ideas and services organizations and agencies alike.  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Contrast & Co. to accomplish?

• Storytelling
• Pre-production development: scripting, storyboards, branding

SOLUTION

How did you find Contrast & Co.?

Referral

Why did you select Contrast & Co. over others?

• Great culture fit
• Company values aligned

How many teammates from Contrast & Co. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Contrast & Co developed the key pre-production elements for a series of projects including concepting, script writing, style development, storyboards and illustrations. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Contrast are exceptional storytellers, constructing loose concepts and ideas into engaging productions. Their design aesthetic is unique, compelling and always on brand.  The final products are engaging and targeted at the intended demographic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Contrast provides clear and concise direction and leadership across video production mediums, seamlessly blending motion graphics and custom video.  They're easy to work with and they’re always responsive, collaborative and open to new approaches and ideas.  

What was your primary form of communication with Contrast & Co.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They brought energy and excitement to their projects. We were always proud of the outcomes of our work together.

Are there any areas for improvement or something Contrast & Co. could have done differently?

No.  They're creative, dedicated, flexibile and responsive.  We've been very pleased with the relationship and their work!  

BACKGROUND

Please describe your company and position.

I am the Director of Communications of Severn School

Describe what your company does in a single sentence.

We are a preschool through grade 12 co-educational college preparatory school.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Contrast & Co. to accomplish?

• Outsource our creative work
• Design our semi-annual alumni magazine
• Partner with us on major creative projects and branding as needed

SOLUTION

How did you find Contrast & Co.?

Referral

Why did you select Contrast & Co. over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from Contrast & Co. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We are working with Contrast in several ways. We have them on retainer to handle our ongoing graphic design work, such as the creation of our print and digital ads, collateral materials for specific events and general branding materials. We also partnered with Contrast to take over the design of our alumni magazine, The Bridge, which publishes twice a year. 
Contrast also put together our in-house school directory, created a brand-new college counseling brochure, designed our fall annual appeal, and created a new branding campaign that is displayed around the school. The primary driver of this was to refresh our messaging and look as we kicked off the 2024-25 enrollment season.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Contrast came in on time and under budget. They are always responsive, and every request has been delivered in a timely manner, and they have contributed as partners, providing much-needed (and appreciated) feedback and other insights into our approach and messaging.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they deliver everything on time. They are very responsive, open to feedback and most importantly, they "get" what our goals are and have provided a fresh perspective on how to promote Severn School.

What was your primary form of communication with Contrast & Co.?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The work is exceptional. They have done things creatively that we didn't even know to ask for. We have been able to give Contrast a high-level vision and to explain our challenges and opportunities, and they have done a remarkable job of absorbing that and presenting us with striking design that is helping us to become leaders in the way we presenting ourselves.

Are there any areas for improvement or something Contrast & Co. could have done differently?

No, nothing that I can think of.

BACKGROUND

Please describe your company and position.

I am the CEO of Mobomo, LLC

Describe what your company does in a single sentence.

A DC-based digital agency that offers government agencies a comprehensive range of services, including digital transformation, web and app development, DevSecOps and cloud solutions, and human-centered design (HCD).

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Contrast & Co. to accomplish?

• Human-Centered Design
• UX/UI
• Web Design

SOLUTION

How did you find Contrast & Co.?

• Referral
• Previous working relationship

Why did you select Contrast & Co. over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Other

How many teammates from Contrast & Co. were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Digitally transform a large-scale federal website into a modern CMS, specifically Drupal, while prioritizing a user-centric design based on established human-centered design principles and research. Key deliverables include the migration to Drupal CMS and the development of an intuitive and easy-to-navigate interface that enables the public to access the required regulation and compliance information for importing and exporting goods.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Successfully delivered over 30 unique web page designs for the new website and build the Drupal CMS and groundwork for migration to the new CMS.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Contrast's designer was exceptional in their ability to seamlessly integrate into a dynamic multiteam environment and provide an immediate positive impact on the process. They provided rapid responses to all stakeholders and presented complex concepts well in all demos and team meetings.

What was your primary form of communication with Contrast & Co.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Working with Contrast & Co. is truly remarkable as their talented team consistently delivers dynamic, creative, and impactful designs. Their invaluable partnership stems from their proven UX process, exceptional talent, unwavering passion, and commitment to their clients, making the experience both valuable and enjoyable.

Are there any areas for improvement or something Contrast & Co. could have done differently?

I do not see any areas for improvement, Contrast & Co. consistently provides professional engagement experiences with excellent design deliverables.

BACKGROUND

Please describe your company and position.

I am the Co Founder of Sixth Wing LLC

Describe what your company does in a single sentence.

Executive coaching and leadership development programming

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Contrast & Co. to accomplish?

• Rebrand--logo, look,
• Website redesign
• Learning and development program materials

SOLUTION

How did you find Contrast & Co.?

• Online Search
• Referral

Why did you select Contrast & Co. over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Contrast & Co. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Contrast & Co led us through a rebranding project that included a new logo suite, tagline, brand look, brand manifesto, website, learning and development materials templates, business development materials, photo library, and presentation deck template.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Clear process of identifying the deliverables that mattered most to us, and delivering them on time at an incredibly high standard of excellence. Great communication throughout, so expectations stayed aligned. Willing to work with us to hone in what we most needed without trying to talk us into anything we didn't want or need.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On time every time. The only delays came from our end--never theirs. Incredibly responsive to our asks, and willing to hear our priorities and work towards those.

What was your primary form of communication with Contrast & Co.?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Contrast & Co.'s team has exceeded all of our expectations; they've listened to our input and created a brand look that feels incredibly personal to us. Their ability to capture the essence of our company was incredibly impressive. And they are really fun to work with all around.

Are there any areas for improvement or something Contrast & Co. could have done differently?

Nothing comes to mind!