What was the scope of their involvement?
We had a really great experience with Murmur for the logo development process. We were so impressed by the quality of their work, attention to detail, responsiveness, and creativity. We decided to work with them on developing a brand book so that we could update our color palate and typekit, as well as guidelines around the type of photography and image assets we use. We wanted to put all of this into a book for our organization to use moving forward.
We also contracted Murmur to produce and design a suite of branding elements, including our collateral, letterhead, envelopes, and business cards, among others. We did an additional contract with them to update our website to reflect the updated logo, header, web fonts, and colors. Since 2016, we’ve done more contracts with them, including a document production, general brochure, and a special splash page development project. They’ve done well with everything we’ve assigned to them.
What is the team dynamic?
Mary Nichols [Account Director, Murmur Creative] coordinated the RFP [Request For Proposal] and was in charge of new business. I was immediately impressed by her responsiveness and positive attitude, and she connected with the mission of the organization. That’s always a huge boost for environmental nonprofits when the person doing creative work has really tapped into the spirit of what’s being done. Kylie [Producer, Murmur Creative] is the project manager I’ve worked with for all of the graphic design projects, and she’s very responsive, as well as helpful.
There hasn’t been a single instance where I was left waiting, or looking for more attention than I received. Renee [Designer, Murmur Creative] is the graphic designer. She wasn’t the first person to tackle the logo design, but ultimately, she contributed an idea that we really loved. She did a fantastic job with that, and has since worked on some document development for us.
There’s definitely a benefit to having continuity with the organization that has been so involved with developing our new brand.
How did you come to work with Murmur Creative?
I was really impressed with a logo they’d created for Next Adventure, which is an outdoor gear brand. Once I saw it and their portfolio, I was intrigued because environmental nonprofit and outdoor retail both operate in the same scene. I was also impressed with Murmur’s website, so I asked some friends who are digital designers who they thought I should go to, and Murmur came up.
I did an RFP, and ultimately selected Murmur for the logo development. I knew I didn’t want to work with a huge agency, since we’re a nonprofit client with a limited budget. I also wanted someone who could collaborate with our committee and staff members as far as creative elements go.
How much have you invested with them?
We’ve spent about $10,000.
What is the status of this engagement?
We worked on the initial branding and logo design together from January-July 2016.