Matchstic

BACKGROUND

Please describe your company and position.

 I am the Sr. Director, Internal Communications and Employer Brand of a sports company 

Describe what your company does in a single sentence.

We are a sports and entertainment company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Matchstic to accomplish?

• Develop an employer brand that articulates our organization as an employer of choice and defines what makes the organization special and unique.
• Using internal and external research, identify our key differentiators, articulate our value, and communicate the heartbeat of the organization.
• Create a strong and inspiring connection with employees and define the employee value proposition – what we promise to deliver as an employer of choice.

SOLUTION

How did you find Matchstic?

Referral

Why did you select Matchstic over others?

• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Matchstic were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Matchstic delivered the following:

• Internal brand audit
• External competitive audit
• Leadership interviews and employee focus groups
• Brand strategy
• Verbal messaging and guide
• Visual identity concepts

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have not fully rolled out the entire brand, so outcomes are still being evaluated. During the development (which Matchstic was responsible for - not the execution), we measured project success by timelines and alignmnet/buy-in from the core team and executives - all which were successful.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was excellent! Their project manager stayed on top of every single detail and provided clear next steps and timelines. Their approach felt intentional and supportive. Even when we needed to veer slightly from what we agreed upon originally, they kept us on track and worked with what we asked for while providing sound advice. 

What was your primary form of communication with Matchstic?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Matchstic had a great understanding of our organization; however, they still listened intently while in the research phase to learn. I was impressed by their intent (and ultimate deliverable) on creating a brand that was truly relevant and authentic. I was also impressed with the detailed care they took with each word and visual concept so every single thing was purposeful. They were easy to work with and took all feedback into consideration.

Are there any areas for improvement or something Matchstic could have done differently?

There was nothing Matchstic should have done differently.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing for Miller Sports and Entertainment. Specifically, this review is for Megaplex, which falls under Miller Sports and Entertainment.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Matchstic?

We hired Matchstic for a Megaplex rebranding project.

SOLUTION

What was the scope of their involvement?

Matchstic helped us with a rebranding project. We wanted to refresh the brand, improve brand affinity, and elevate the guest experience across the board.

We went through the brand positioning and strategy. We did verbals, logos, typography, color, and photography. Matchstic also created some additional brand elements, such as sub-brands. They were also involved in trademarking.

What is the team composition?

We worked with an account manager, a brand strategist, a brand copywriter, and a brand designer.

How did you come to work with Matchstic?

A friend referred Matchstic. I reached out and made an introduction. We went through an RFP process and interviewed five different agencies. Ultimately, we selected Matchstic to be our partner for the rebranding project.

We chose them because of their work and portfolio. Their process was very thoughtfully laid out, and we liked their deliverables. They weren’t the cheapest, but they were worth the investment.

How much have you invested with them?

We spent $300,000.

What is the status of this engagement?

We worked together from January–September 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve had a positive response to brand engagement. We’ve also increased our market share by three percentage points. Matchstic's work exceeded our expectations.

How did Matchstic perform from a project management standpoint?

Matchstic’s project management was exceptionally good. They delivered on time and within budget. We primarily worked through email and Zoom meetings.

What did you find most impressive about them?

Matchstic used a tried-and-true process for the rebranding experience, from exploration, brand positioning, strategy, and the identity of the brand. Their process was very succinct and fun, with a dialed system.

Are there any areas they could improve?

No, there’s nothing they can improve on.

Do you have any advice for potential customers?

Pick Matchstic; you’ll be happy.

BACKGROUND

Please describe your company and position.

I am the CEO of Cyderes

Describe what your company does in a single sentence.

Cyderes is your specialized cyber security partner built to defend the relentless threatscape. With deep roots in identity security, cyber operations, as well platform hardening, Cyderes offers a full suite of services for enterprise customers searching to be every day ready. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Matchstic to accomplish?

• Rebrand
• Website, powerpoints, digital material, etc.
• Graphics and artwork

SOLUTION

How did you find Matchstic?

Referral

Why did you select Matchstic over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from Matchstic were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Here’s a polished description of the work Matchstic did for your rebrand: 
 
 We partnered with Matchstic to execute a comprehensive rebrand that transformed our company’s visual and digital identity. Over the course of four months, they worked closely with us to develop a cohesive brand identity that truly reflects our mission and values. Their work included: 
 
 Logo Design : Matchstic created our new logo, which serves as the cornerstone of our refreshed brand. 
 Color Palette Development : They designed a modern and versatile color scheme that aligns with our brand's personality and vision. 
 Brand Identity Creation : Matchstic helped us establish a unified brand identity, including typography, visual elements, and overall guidelines to ensure consistency across all platforms. 
 Artwork and Digital Designs : They delivered high-quality artwork and digital assets to support our marketing efforts and brand presence. 
 Website Design : Matchstic played a key role in our website relaunch, providing wireframes, mockups, and design concepts that brought our vision to life. 
 
 Their collaborative approach and creative expertise were instrumental in making our rebrand a success. Matchstic’s work has not only elevated our visual identity but also strengthened how we communicate with our audience across all touchpoints.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They hit their timelines, every single one of them.  They also rushed a number of them to align with our business and when we needed things.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our project manager was a ROCKSTAR!  I would hire her in a heartbeat.  She kept us organized, pulled when she needed too, and pushed in other moments based on timelines and where we were at. 

What was your primary form of communication with Matchstic?

Virtual Meeting

What did you find most impressive or unique about this company?

How easily they fit into our team, that was the magic.  They were an absolute join to work with and our team is going to miss working with them.  

Are there any areas for improvement or something Matchstic could have done differently?

No. They really knocked it out of the park and we are incredible proud of the work we did together.  

BACKGROUND

Please describe your company and position.

I am the Interim Executive Director of Remedy

Describe what your company does in a single sentence.

Remedy makes your pet's veterinary care affordable. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Matchstic to accomplish?

• Refine the Remedy brand profile inclusive of the brand strategy and both verbal and visual identity

SOLUTION

How did you find Matchstic?

Used previously

Why did you select Matchstic over others?

• Great culture fit
• Previous experience and quality of work

How many teammates from Matchstic were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Remedy is a new organization and brand with a critical mission and aggressive growth strategy to support making veterinary care affordable to all. To do so, we needed a brand capable of scale and mass engagement and Matchstic was engaged to deliver a refined and comprehensive brand identity.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The delivery of a complete, mutually agreed upon brand identity toolkit and associated files

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Time and process management are core competencies at Matchstic. The pace was aggressive as needed but appropriate. Additionally, while appropriately rigid, the process and the team are very responsive to the expected dynamics that occur in a project such as this. The project was completed on time.

What was your primary form of communication with Matchstic?

Virtual Meeting

What did you find most impressive or unique about this company?

Matchstic has an exceptional process that facilitates successful outcomes for their clients; however,  make no mistake, the magic sauce is their people.  They are all talented and have expert knowledge within their disciplines but it's how they connect with clients, gather all relevant information, create productive discourse, and drive to a high-value output.  The people at Matchstic are what make it so uniquely qualified and impressive. 

Are there any areas for improvement or something Matchstic could have done differently?

Matchstic is not cheap but cost is only one component of value - and they deliver value!

BACKGROUND

Please describe your company and position.

I am the CEO of Open Hand

Describe what your company does in a single sentence.

Open Hand provides delicious, medically tailored meals and nutrition education to thousands of
people who are home-bound or unable to cook for themselves. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Matchstic to accomplish?

• Refresh a stale brand that was not visually communicating how progressive Open Hand has become.
• Design new logos for both Open Hand as the parent company and it’s social enterprise Good Measure Meals TM. Our previous logos did not relate well together and contributed to confusion amongst our target markets. Our clients and customers often didn’t understand that Good Measure Meals TM was actually a program of Open Hand.
• Expand our color palette used in our branding. Our former palette only included 2 colors and limited our design options.

SOLUTION

How did you find Matchstic?

Referral

Why did you select Matchstic over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Matchstic were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• refresh Open Hand's brand and that of it's social enterprise Good Measure Meals TM
• scope of work included 
  • assessing our readiness for making significant changes to our branding
  • researching how competitors in our market are positioning themselves with their brand
  • educating our Board and marketing staff committee about the power of branding
  • designing an entirely new branding pck for OH and GMM including new logos, color palette, custom designed graphics, web site designs, signage, packaging, social media templates, marketing colateral templates

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• incredibly positve feedback from our constituents and target audiences
• positive feedback from focus groups
• increase in social media traffic
•  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• exceptional project management with periodic updates on status and documentation of meeting notes
• delivered on time and never missed a deadline
• very responsive, excellent listeners, we felt heard throughout the process and we didnt mind being challenged by their teams members

What was your primary form of communication with Matchstic?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• The amount of research and focus they had in truly understanding every aspect of our business model which influenced many of their recommendations.
• Their process for helping our team not be fearful of changing up our brand. They had a unique well though out process that helped us all to embrace change rather than avoid it. 

Are there any areas for improvement or something Matchstic could have done differently?

• No. Matchstic exceeded my expectations.

BACKGROUND

Please describe your company and position.

I am the Chief Marketing Officer of OneStream, Inc.

Describe what your company does in a single sentence.

OneStream is the leading AI-powered enterprise Finance platform, unifying all the information and processes the Office of the CFO requires for financial consolidation, close, reporting, planning, and forecasting.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Matchstic to accomplish?

• Evolve and modernize our visual brand identity.
• Ensure our visual style was representative of how we wanted to be perceived in market (modern, innovative, trusted, and humanistic).
• Build a complete brand hub and enablement strategy to empower employees and partners to embrace, comply, and amplify our evolved visual brand identity.

SOLUTION

How did you find Matchstic?

Referral

Why did you select Matchstic over others?

• Close to my geographic location
• Referred to me
• Key capabilities and expertise

How many teammates from Matchstic were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Matchstic provided guidance, design, and asset development to help us evolve and modernize our visual identity. Key deliverables included brandmark and logo design, color palatte, graphical design, brand guidelines, brand hub, photographic style and assets, and templates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Matchstic provided a brand visual identity that reinforced our simplified positioning and has resulted in greater awareness and positive association from employees, partners, customers, and the broader market.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Matchstic delivered a rare but critical blend of creative innovation and disciplined project management. This helped us remain on track for key milestones for launch and enablement.

What was your primary form of communication with Matchstic?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Again, Matchstic marries creative innovation with disciplined project management. They deliver quality work and expert counsel on-time.

Are there any areas for improvement or something Matchstic could have done differently?

Matchstic is incredibly strong with core branding, visual design, and brand enablement. Would be great to have additional on-staff skills in video, which has become a vital part of conveying brand to market.

BACKGROUND

Introduce your business and what you do there.
I’m an executive at The Atlanta Journal-Constitution.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Matchstic?
We needed a company that could support our rebranding efforts. Our goal was to transform the AJC from a newspaper with a website to a fully digital media company.

SOLUTION

What was the scope of their involvement?
Matchstic leads a full company rebrand for us. We started the engagement with a discovery process to learn about what our competitors were doing and what was happening in the news industry. They interviewed me, our CMO, our brand director, several different designers, and other people within our company.

As we went through the process, we circled back from a very different logo that we had back to our original blackletter logo. We decided that refining our original logo was a better way to stay relevant in Atlanta and the country and align with some of the best news organizations in the country. This path also opened up a whole new slew of rebranding elements that we could include both on our website and in our marketing materials.

They essentially rebranded every part of our organization — they refined our original blackletter logo, introduced new colors, created motion and photography templates, and introduced the hyphen element that connected two names: The Atlanta Journal and The Atlanta Constitution, which were two newspapers that were merged together to become us.
After that, they introduced the brand with three different workshops for three different interior groups within the company. It’s still a work in progress — it will be a years-long process to get everything cohesive and everybody on the same page.

What is the team composition?
I’ve worked with Blake (Co-Founder & Creative Director), Craig (President & Co-Founder), Gray (Senior Designer), Cameron (Senior Writer), a project manager, and an account director.

How did you come to work with Matchstic?
I reached out to them through a cold call. I was looking for a branding and design company from Atlanta and found Matchstic through an online search. I came across their site and recognized some of the work they did around town that I admired, even though I didn't know it was them.

What is the status of this engagement?
We started working together in April 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?
The rebrand has been really well-received internally and in the city. We're still trying to make our way to impact the city and change people’s perception of us. Many people already know who we are, but changing their perception of us will be difficult. However, I believe this rebrand has gone a long way in helping us transition from being perceived as a newspaper to a digital media company. The hyphen element they've introduced has also become a visual symbol unique to us that we could use in marketing.

We still have a long way to go, and it will take years to change that perception. In a year or two, we definitely would have some statistics or metrics on the impact of this rebrand, but not so much right now.

How did Matchstic perform from a project management standpoint?
Project management-wise, Matchstic couldn’t have been better. The whole team has been amazing to work with. They’ve consistently delivered on time, sometimes even ahead of schedule, and always within our budget. I appreciate how they’ve always kept me on track—they’ve always let me know what happens if I miss a certain deadline and have done a great job setting and managing our expectations.

We primarily communicate through email, Google Meet, and Zoom.

What did you find most impressive about them?
It has been an awesome experience so far. All the people I’ve worked with are experts at what they do. Everything they’ve brought to the table has been better than what I could come up with. They’re definitely better than me at this whole thing, which is what I needed for this project.

Are there any areas they could improve?
No, I don't think they could improve upon anything.

Do you have any advice for potential customers?
I wholeheartedly believe that you should hire Matchstic if you need branding or design work done. You’re not going to get better results with anyone else.

BACKGROUND

Introduce your business and what you do there.
I'm an executive director at a deepwater seaport.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Matchstic?
We wanted to go through a visual and verbal rebranding of our company.

SOLUTION

What was the scope of their involvement?
Matchstic was responsible for our complete rebranding. The engagement included interviewing community stakeholders, some board members, the mayor, customers, and tenants. The team also interviewed some of the stevedores. Based on how the community perceived the port, Matchstic defined our strengths and weaknesses. From that, the team began developing a new verbal identity, including conversation starters and longer messages. 

Matchstic spent more time on the verbal identity than anything else to develop our message and market our services to potential new employees, international shippers, and the community. We wanted our messaging to be different depending on who we spoke with. In addition, Matchstic redesigned our visual identity, which later informed our website. 

Matchstic worked with our port board member, port attorney, director of cargo and trade development, director of operations, director of administration, director of navigation, and our employees. 

What is the team composition?
Patrice (Senior Project Manager) was our primary point of contact with Matchstic. We also worked with Christian (Designer), Clayton (Copywriter & Verbal Designer), Tracy (Brand Strategy Director), and Deanna (Brand Strategist). 

How did you come to work with Matchstic?
I searched online for branding service providers across the US and interviewed companies from Houston, Dallas, and Atlanta. I reviewed the projects the companies had done before and had discussions with a couple of branding firms. We narrowed our selection to 2–3 companies and had Zoom calls with our core team. We chose Matchstic because we thought they were a good fit for our project.

How much have you invested with them?
We spent $125,000 on this project.

What is the status of this engagement?

We worked with Matchstic from November 2023–May 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We rolled out our new branding during a business after hours gathering where we invited community stakeholders, tenants, customers, legislators, and community leaders. We went through our new logo and verbal identity, which were extremely well-received. We had a full house, and people were packed into our board room, which has a capacity of 130–140 people. All our audience complimented Matchstic's work and our new branding development. 

Our web traffic increased, and our social media and online presence skyrocketed. The entire team was outstanding and impressed me; I can't pinpoint one teammate versus the other. 

How did Matchstic perform from a project management standpoint?
Matchstic was outstanding regarding project management. The team was on task and was great at scheduling calendar invitations. We had weekly Zoom catch-ups, and after our meetings, Patrice offered a follow-up. During meetings, the team went through what they were working on and followed up on tasks' using a Microsoft Excel spreadsheet. The team regularly sent slide decks to show their progress. Matchstic's project management went extremely well, and I can't say enough great things about them.

What did you find most impressive about them?
Although I hadn't worked with other branding agencies before, I felt comfortable working with Matchstic and liked their previous work. I had no regrets about working with them. I was very pleased with our project's results, including our logo and verbal identity. We were also pleased with our visual identity, which was reflected on our website, t-shirts, and online presence, including our LinkedIn and Facebook profiles. 

Do you have any advice for future clients of theirs?

I suggest staying engaged with Matchstic throughout the entire process. It was interesting to see how the team went from interviewing stakeholders to developing our messaging, whether it was a conversation starter or a longer message. I was impressed to see how Matchstic developed our color palette and fonts based on their interviews.

BACKGROUND

Introduce your business and what you do there.

 I’m the chief marketing and growth officer for a technology services company company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Matchstic?

We needed help with launching a new company. The company itself was being formed via the merger and integration of multiple brands by the same private equity, so we needed a new name, identity, and everything else that came along with the merger.

SOLUTION

What was the scope of their involvement?

Matchstic worked with us to integrate, brand, and launch a single company from multiple companies that were merging. Their team helped us with our naming, brand identity, and verbal and visual systems.

My company had done some extensive external and internal research, which we provided to Matchstic to help shortcut the process. That research included rich analyses and findings related to our purpose identity as informed by customers, partners, investors, analysts, and employees. Still, Matchstic complemented our research with additional interviews with external and internal stakeholders.

What is the team composition?

We worked with an extensive crew from Matchstic, including Melissa (Director of Project Management) who was our day-to-day manager; Blake (Co-Founder & Creative Director), who was directly involved in the initial strategy and identity work; Gray (Senior Designer), who handled the visual identity; Mitchell (Senior Brand Strategist), who drove the research and initial strategy; and Cameron (Senior Writer), who handled the copywriting. Still, there were others behind the scenes.

How did you come to work with Matchstic?

Matchstic was hired before I joined the company, so I'm not sure how we found them.

How much have you invested with them?

We spent around $450,000.

What is the status of this engagement?

We worked together for 10 months.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In terms of average website engagement time, we were exceeding industry benchmarks by 2x. Additionally, over 300 applications came through our careers page on the first day we launched the company through a social campaign we were conducting. As for the quality of their work, Matchstic exceeded our expectations regarding the strategy, the naming, and the verbal and visual identity; everything was stellar.

How did Matchstic perform from a project management standpoint?

Matchstic delivered on time and on budget. Moreover, they communicated well with us, using phone calls, emails, and Google Docs to collaborate.

What did you find most impressive about them?

I would like to congratulate the whole Matchstic's team; they were fantastic. Their collaboration skills were key to the project; we genuinely felt energized after every call. Despite the project's high stakes, complexity, and the number of opinionated C-suite executives involved, Matchstic grasped our business and the unique market opportunity we had.

Moreover, they were very clear about the process, and the work product was always exceptional. Of course, we iterated on the product and worked together, but whenever we saw something, it was always very strong. Additionally, whenever we provided feedback, Matchstic always came back with something better. They didn't simply run with our edits; instead, they understood the spirit behind our requests and always improved upon them, which was great.

Are there any areas they could improve?

There was nothing Matchstic could have improved on directly. If anything, we didn't have the same smooth experience working with the web agency they referred us to, so the referral could have been stronger.

Do you have any advice for future clients of theirs?

Have a clear sense of who you are and what you're trying to achieve. If that's not clear, the process will be painful. Moreover, ask questions and trust their expertise. On our project, everyone had different opinions, some of which were strong. Still, we trusted Matchstic's leadership and guidance in steering us the right way, which made the process swift and not as emotionally fraught as it could have been.

BACKGROUND

Introduce your business and what you do there.

I’m the CRO for Tensure, an IT consulting company that services large enterprises. We’re a remote company with about 100 employees across the US.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Matchstic?

We wanted to rebrand our company.

SOLUTION

What was the scope of their involvement?

Matchstic did some market research and completed our rebranding. We initially sat down with them, and they walked us through their company and the contract. Afterward, we signed with them.

The project was a six-month process with two main phases. First, Matchstic researched who we were. They talked to people inside and outside our company, competitors, and potential and past customers to understand our key differentiator.

After that market research process, they started presenting options of what the brand could look like. As we made decisions, Matchstic refined the messaging and logo until we reached the finish line.

Additionally, they did some illustrations, a brand video, fonts, and colors. The project's culmination was a branding guidelines document that articulated everything they thoughtfully planned.

What is the team composition?

The project included 4–5 team members, including a project manager, a market researcher, a designer, and a copywriter.

How did you come to work with Matchstic?

We initially found them on Google. Then, we found out that some acquaintances in the industry were familiar with their work; they highly recommended Matchstic.

How much have you invested with them?

We spent between $200,000–$300,000.

What is the status of this engagement?

We worked with them from April–October 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We will launch externally in March 2024, so we have nothing to share. However, Matchstic’s work was high quality, and their process was strong.

How did Matchstic perform from a project management standpoint?

They provided advice throughout the process. We mostly communicated through Zoom calls.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

The market research person did the project's first phase and worked to pull out the key differentiation aspects of who we were to help us stand out in the crowd, which was crucial.

Lauren (Sr Project Manager) was with us for every phase, helping with communication and planning. She was on top of everything; I felt she knew exactly what we needed before we even knew it.

Finally, we had Cody (Senior Designer) and Cameron (Copywriter), who were a joy to work with. They had a great vision and communicated their ideas very well.

What did you find most impressive about them?

We were enamored by the process. Matchstic distilled every step down to a clean and lively process. We were never surprised by where we got to because they communicated well.

Are there any areas they could improve?

No, we didn’t have any negative feedback. Everything was great.

Do you have any advice for potential customers?

They’re only able to work with what you give them. We had to expose Matchstic to our company and partner with them to ensure they knew who to talk to. They didn’t understand our industry, so we were responsible for informing them and providing the resources they needed to come back with something valid.

If you go through the process, make sure you’re ready to commit the time and people to ensure the highest degree of success.