Could you share any results from this engagement?
From beginning to end, Matchstic's work on this project surpassed expectations. To start out, their discovery and design process was incredibly thorough. At the end of it, I was confident that we had left no stone unturned, and I think that showed in the results of the project. I actually have shamelessly stolen aspects of their design process and have used them in our own projects. They ended up coming up with several names, but the one we ended up choosing was far ahead of the others. As soon as we heard it, we knew it was perfect, and it has received universally accepted across the company.
The identity system that they created was playful, but it was also effective and sticky. Here we are now, three years later, and as we talk about innovation or design anywhere across the company, I am 90 percent positive that anybody could jump up and start drawing on a whiteboard how we think about design, and they would use the same kind of iconography that was originally put forward by Matchstic. Three years later, the legacy of their work is still very much felt around here.
When given the opportunity, I've always told people I don't know how this could've gone any better. We're delighted with the output. Sometimes, you work with people and the output is good, but you didn't like the process or the people, and you just don't work with them again. That hasn't been the case with Matchstic. We've worked with them again. They've created relationships within our company, and they're doing much bigger projects than Hatch.
What distinguishes Matchstic from other providers?
I can't speak highly enough about the quality of their work and how satisfied we are with it. Another thing that impressed me, though, was their integrity. After the success of the naming project, we engaged them on a few other projects and, after getting started on the work, they came back to us and put us on to another agency that they felt was more appropriate for the work. They could have done the work easily and gotten paid for it, but they knew it wasn't in their sweet spot, and they wanted to give to an agency that was a better fit. I think that showed incredible integrity and only made me want to work with them more.
Is there anything Matchstic could have improved or done differently?
No. I think it's a very well-run company. If I could offer any advice, it would be what I was speaking to in your last question. Their work is so good. I would love to see it expand and see them add more capabilities.