What was the scope of their involvement?
It was a long, in-depth, and time-consuming process. There were times along the way that I even wondered if it was all necessary, but it really was. We put together a team from our organization that was tasked with working with Matchstic. That team was comprised of our owner and CEO, our COO, our CSO, and me. We also had some other people involved throughout the organization, including our VP of construction and our experience operations manager.
Matchstic started with a workshop to narrow down who we as a team thought we were in a series of words. We all got to cast votes about which words described our organization, and then we would all vote on which words could stay and which words had to go. It was a very interesting conversation. In the end, we were left with some good keywords that felt very on the mark as far as being descriptive of who we are. That process took a few months.
Matchstic didn’t just talk to us. They also interviewed a lot of our stakeholders, investors, bankers, and architects that work with us. They sat down with our clients and people who work for us, including trade contractors who’ve done business with us for a long time. They talked to other employees that weren’t on the committee.
Through these efforts, they were really able to get a clear definition of our company. It helped us to see some aspects that we were blinded to because we are so close to the situation. It was a smart process and very insightful.
What is the team dynamic?
We worked with Jason Combs [Designer], Craig Johnson [President and Co-Founder], Blake [Creative Director and Co-Founder], Danielle [Strategist], and Jonathan. That was our main team. We have continued to work with them on other projects after we completed our branding. In our continued projects that we’ve worked with them on, we’ve worked a lot with Blake, Danielle, and Melissa [Operations]. They are a good team to work with.
How did you come to work with Matchstic?
We originally found Matchstic through a marketing company that we’ve worked with for a very long time. We trusted her input. We also had a couple other referrals. We interviewed more than one company. Matchstic certainly was not the low-cost leader at all. They had the highest price tag, but we felt like we were going to get the most value for our investment with them.
When we interviewed Matchstic, we were drawn to their process. Ultimately, we felt that their team just fit with ours.
How much have you invested with them?
What is the status of this engagement?
We started working with them in October 2015, and our work is ongoing. We still have them on a retainer basis.