Igniting Passionate Brands

Gold
VERIFIED

Matchstic is the brand identity house of the South. We believe that identity is essential, and to stand out in your space, you have to know who you are. Our work does just that—helping brands uncover and express what makes them unique and how they can drive culture forward.

 
$25,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2003
Show all +
Atlanta, GA
headquarters
  • 437 Memorial Drive SE Unit A7
    Atlanta, GA 30312
    United States
other locations

Portfolio

Key clients: 

Arthritis Foundation, Boys & Girls Clubs of America, Children's Healthcare of Atlanta, Atlanta Mission, Georgia State University, Emory, Chick-fil-A, Coca-Cola, Atlanta's Department of City Planning, Mercy Health, International Justice Mission, Breakout Games, Royal Thai, Arauco, Reeves Young, Monte Hewett Homes, JLL, Toll Brothers Apartment Living, Lord Aeck Sargent Architecture, Gresham Smith, The Ariel Group, Shindigz, Surcheros, Third & Urban, Mosaic, Suddath

Reviews

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Brand Architecture for Fundraising Company

"The feedback we've received from the enhanced brand launch has been incredible."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2018 - Apr. 2019
Project summary: 

Matchstic developed logos, branding assets, and a brand style guide for a fundraising company. The team offered additional consulting services and marketing support.

The Reviewer
 
501-1,000 Employees
 
Alpharetta, Georgia
Kim Englehardt Miller
VP Marketing, Booster
 
Verified
The Review
Feedback summary: 

Internal stakeholders across the client's organization responded extremely well to the new branding. Dedicated and professional, Matchstic exceeded expectations. Their collaborative, detailed-oriented approach set them apart from other providers.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We are a school fundraising company that serves more than 3,000 elementary schools across the country with a character-infused fun run program and school spirit wear. We've helped schools profit more than 300 million for important educational purchases since 2002. I am the VP of Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Matchstic?

We hired Matchstic to help us evolve our branding. We wanted to work on new brand architecture and an approach - we had a lot of different logos and wanted to move to a single brand look under Booster vs. many different brands.

What were your goals for this project?

Simplify our message. Make our brand look more current. The end result was a complete overhaul of all equipment used by our teams across the country, in addition to uniforms, sales materials, websites, social channels, etc. This was a very large brand flip for us.

SOLUTION

How did you select this vendor?

We've worked on smaller projects with Matchstic before and enjoyed them and liked their work. Culture is important to us and they understood us and fit right in with our team. This alignment made the process a pleasure.

Describe the scope of their work in detail.

The project was to redefine who we are. We hadn't used the Booster name very much, we were known as Boosterthon which is our fun run program - it's a service, not the name of the company. We asked Matchstic to walk our team through a process to evolve our brand look and feel.

They started with a session to understand our current state and where the brand was, what we felt were sacred cows in the process, etc. They clearly mapped out the process they would take from day one and the first meeting and they did exactly what they said they would do. The end result was a new Booster logo, new sub service Booster logos, brand visual assets and brand style guide.

After finishing the project we've continued to work with them to ensure that we had their consulting as we began to refine sales materials, websites and more. They were extremely collaborative with us in this process.

What was the team composition?

We had 4 team members that we met with pretty regularly. From senior partner, project manager, strategist and a lead designer. They were an incredible blend of talent. And, what I loved most is since they understood us and our business, they were able to adequately challenge our thinking periodically and push us appropriately when we needed to be pushed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The feedback we've received from the enhanced brand launch has been incredible. It's taken our brand look to a new level. What's also been remarkable is the sense of pride our team members across the nation have taken in the new look. The end result, while intended to be marketing-focused and setting us up for growth in the future, also infused excitement into our culture which was such an added-value!

How effective was the workflow between your team and theirs?

Incredible. Not much more I can say here. The Matchstic team was fantastic.

What did you find most impressive about this company?

It's hard to nail one thing so I'm going to share a few: Collaboration, Culture, Strategy and Care. I've worked with many agency partners and they are certainly up there at the top of my recommendations list.

Are there any areas for improvement?

Nothing I can think of. It was such a delight to work with them.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding for Digital Product Development Agency

“Matchstic showed us how much we meant to them as a client.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. 2018 - Mar. 2019
Project summary: 

Matchstic rebranded a digital product development agency as they went through an identity transition. Their team identified how best to capture the target market and created a logo, font, and color scheme.

The Reviewer
 
51-200 Employees
 
Atlanta, Georgia
Nikki Porter
Director of Marketing, Big Nerd Ranch
 
Verified
The Review
Feedback summary: 

The rebranding has received positive internal and external feedback. Matchstic’s hands-on team is flexible and quickly addresses any problems that arise. They go above and beyond to assure customer satisfaction, leading to a smooth collaboration.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the director of marketing at Big Nerd Ranch, a digital product development agency. We partner with startups and mid-size organizations to help build a compelling mobile app for their businesses and train their engineers to build as well. I oversee all marketing and branding initiatives.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Matchstic?

We had expressed an interest in repositioning from a B2C training organization to a consulting organization in an attempt to attract a B2B market. Our team was looking for third party facilitators to assess our situation, help guide us through the process, and rebrand our company.

SOLUTION

What was the scope of their involvement?

Matchstic rebranded our company to match the transition we were making. The first phase of our engagement began with a project brand strategy project. Their team consulted ours on how best to change our brand to match the market we were trying to capture and finding ways to stand out. They identified our value proposition, target audience, and strengths, while also pointing out our main competitors.

The second phase was a visual identity system refreshment. After a strategy session, Matchstic redesigned our logo, selected new colors, and updated our imagery system. They also changed our font and website photography. 

What is the team composition?

At any given time, we were working with four members of the Matchstic team, but overall close to five.  We worked with Craig (Founder & President, Matchstic), a project owner, a senior consultant, and a designer. 

How did you come to work with Matchstic?

I had worked with them in a prior role and was familiar with the quality of their work. Someone else at our organization also had ties to their owner.

How much have you invested with them?

We have invested about $90,000.

What is the status of this engagement?

Our engagement with Matchstic ran from March 2018–March 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

While the website has not yet launched, we have received positive market feedback from events we have participated in. The brand brief grew our target audience, and everyone had told us how unique and warm the visual identity system is. That’s exactly what we were going for.

We also received decisive internal feedback. Sharing the branding with our board went off without a hitch. Our employees, who are primarily engineers, also supported the new branding. 

How did Matchstic perform from a project management standpoint?

Matchstic did a good job. The project owner would set up meetings and would make sure all deliverables were met, while the senior consultant would lead the conversation and make sure we stayed on track. Craig also participated on a regular basis and provided us with insight. 

The Matchstic team understood the dynamics of working with companies who have many different priorities and can’t give their full attention to the rebranding. They successfully leveraged resources, such as email, Slack, and LaunchPad, to send us reminders, schedule appointments far in advance, and allow us to share feedback and files. Their transparency was very helpful in allowing us to see how we were progressing. 

What did you find most impressive about them?

Their location was really convenient for us, but Matchstic went above and beyond by always coming into our office. In the world of technology, it's easy to set meetings up as web conferences or calls, but they never did. 

Matchstic showed us how much we meant to them as a client. Having Craig there to oversee the project made me feel like his team was always going to perform at their best. That level of specialized attention was great. 

Are there any areas they could improve?

While we had a link we could access to view the project during the process, we didn’t have any downloadable. Once I mentioned this to them, they integrated LaunchPad into their project management and gave us access for free. 

Do you have any advice for potential customers?

Make sure you have the bandwidth to have an aggressive schedule of deadlines and deliverables. Even though you’re paying a vendor to come in, you should have realistic expectations that your team will have to support the project. If you put in the effort to help usher them throughout your organization’s ecosystem, then you really get the best of what they have to offer. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    I can’t think of a single instance where we had to change a time or cancel a meeting due to something on their end.
  • 4.5 Cost
    Value / within estimates
    Just because of my lack of understanding of the cost structure of these types of consulting services.
  • 5.0 Quality
    Service & deliverables
    I’ve worked with all kinds of vendors. The way Matchstic approaches building out creative materials shows that they’re putting more thought into it.
  • 5.0 NPS
    Willing to refer

Branding for TV Station

“After a conversation with them, we knew immediately that their engagement and passion were just as high as ours.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2018 - Mar. 2019
Project summary: 

Matchstic refreshed the brand identity and visual assets for a broadcast news station. They designed a new logo and messaging, and they devised new brand strategies for broadcast and online.

The Reviewer
 
11-50 Employees
 
Atlanta, Georgia
Director of Marketing, TV Station
 
Verified
The Review
Feedback summary: 

Evaluations and viewer responses to the rebrand are all positive. Matchstic understood the brand, and they acted as an extension of the internal team. They assessed strengths and weaknesses, made useful suggestions, and delivered impactful resources.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We are a broadcast news station that owns several other stations and properties. I'm the director of marketing for the station, responsible for branding, promotion, and marketing strategy needs for our local branch.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Matchstic?

We hired them to help us bring our brand to the next level. We wanted a new brand identity, visuals, and messaging, both internally and externally.

SOLUTION

What was the scope of their involvement?

First, they provided new visual identities. They designed a new logo and a strategy for that logo on-air and online. They also helped refine our mission statement and position in the community.

How did you come to work with Matchstic?

We explored a few agencies, but we found out about them at an event. This was the first time we approached the brand in this way, so we wanted to work with a company who already had good executions behind them. We were impressed by another client of theirs and decided to pursue them.

How much have you invested with them?

We spent $50,000 or less over the course of our engagement.

What is the status of this engagement?

We started working together in January or February 2018 and completed the work in March 2019. We plan to use them again to evaluate the state of our brand near the end of 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our corporate headquarters works with another company that evaluates our brand. We've seen internal growth, but the last evaluation was completed before we launched the logo externally. There's no formal survey of the external impact, but our viewership responds very positively to the changes.

What did you find most impressive about them?

When we visited their website, we saw instantly that they understood brands. After a conversation with them, we knew immediately that their engagement and passion were just as high as ours. They felt like a part of our team, and they walked us through every step. They educated us along the way and built up our confidence in the brand. This was a true partnership.

Are there any areas they could improve?

I can't name a single thing they could improve. I've already recommended them to our other stations.

Do you have any advice for potential customers?

Be transparent about the current state of your business. Ultimately, that will help the end goal. If you don't understand something, don't be shy. Know the strengths and weaknesses of your business, and they will assess where you need to go. The more information you can provide up front, the better they will be able to help you.

5.0
Overall Score We look forward to working with them again in the future.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We set deadlines, but they kept us on track. They checked in consistently, and they kept us up to date.
  • 5.0 Cost
    Value / within estimates
    Every penny we spent was worth it. The value they offered was amazing, and they really turned our business around.
  • 5.0 Quality
    Service & deliverables
    They were always professional, and their deliverables were clear, concise, and appealing.
  • 5.0 NPS
    Willing to refer
    I already recommend them.

Brand Strategy for Child Welfare Organization

"I would recommend them to anyone with a complex brand strategy that needs solving."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. 2018 - Jan. 2019
Project summary: 

After an assessment of the background and services of a child welfare organization, Matchstic crafted a brand strategy. The team built a visual & verbal identity system.

The Reviewer
 
51-200 Employees
 
Atlanta, Georgia
Joshua Harrelson
VP of Advancement, Wellroot
 
Verified
The Review
Feedback summary: 

The strategy is currently being rolled out. Another audit will occur at the end of the year. Matchstic’s detailed and skilled services significantly benefitted the organization. Their team was hardworking and delivered every aspect on time.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of Advancement at a child welfare organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Matchstic?

We hired Matchstic for brand strategy.

SOLUTION

What was the scope of their involvement?

Matchstic performed an initial assessment and audit that was followed by a debriefing that comes from stakeholder perceptions and our brand’s history. We received a read-out of our current status perception. After that, we talked through a visualization process about who we are, what we do, what our services are, and how we go about finding an ideal state. This process led to a name change and a visual & verbal identity system.

What is the team composition?

We worked with between five to eight members of their team that played a variety of roles. We had a lead strategist, lead designer, and a head of communications. There were supporting roles under each.

How did you come to work with Matchstic?

I’ve worked with them numerous times over the past decade.

How much have you invested with them?

We spent $150,000.

What is the status of this engagement?

We started working with Matchstic in March 2018, and the engagement ended in January 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

During the initial audit, we had impressions about who we are and what we do. We’re currently in the middle of the brand strategy roll out. At the end of the year, we’ll be doing another assessment audit that will focus on similar topics as the original.

How Matchstic perform from a project management standpoint?

They performed well from a project management standpoint. Matchstic was always on time, keeping the ball rolling.

What did you find most impressive about them?

I was impressed with the level of detail their team takes in delivering a personalized strategy and service.

Are there any areas they could improve?

One thing that wasn’t clear happened during the sales process. There was one component of the deliverables that weren’t part of the preliminary scope of work. We ended up having to add it on later at a cost. I’ve already discussed this, and it was easily resolved and work proceeded as planned.

Do you have any advice for potential customers?

The more you can dedicate your time and resources to the projects; the better service Matchstic will provide in return. I would recommend them to anyone with a complex brand strategy that needs solving. People who hire them need to make sure they take the time and dedication to get what they need out of the engagement.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were pushing us to meet deadlines. Any delays were on us.
  • 5.0 Cost
    Value / within estimates
    It’s a great value. You get what you pay for. For a cheaper service, but people aren’t going to get the deliverables necessary to carry their brand.
  • 5.0 Quality
    Service & deliverables
    Their materials are professional, well-thought-out, and cutting-edge. The design and deliverables are relevant to today’s context.
  • 5.0 NPS
    Willing to refer

Branding & Messaging for Camp Organization

"They had an excellent grasp on their process and provided unique insights along the way."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. - Aug. 2018
Project summary: 

Matchstic provided branding support for a summer camp’s recruiting efforts. They created visual and verbal identity systems which included product descriptions and messaging frameworks.

The Reviewer
 
51-200 Employees
 
Atlanta, Georgia
Bryant Malone
Marketing Manager, WinShape Camps
 
Verified
The Review
Feedback summary: 

The business saw a substantial hike in applicants for the upcoming season, partially due to the improved overall messaging for the recruitment process. The Matchstic team was a valuable resource; their thoughtful approach and creative input were hallmarks of their work.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of WinShape Camp. We’re a summer camp experience for kids of all ages, offering both day and overnight camps.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Matchstic?

We hired Matchstic to provide branding support. Our goal was to improve our recruiting efforts for college students who typically work for us over the summer season. We expanded the scope to include more material creation to match the branding efforts.

SOLUTION

What was the scope of their involvement?

Matchstic created two essential items for our business: a verbal identity system and a visual identity system. These products include information that allows us to communicate about our company. They included messaging frameworks, headlines, opening paragraphs, and product descriptions. From there, they created a visual identity to match our recently created logo.

How did you come to work with Matchstic?

Being in Atlanta, I’d heard of Matchstic. When we were in the process of evaluating our previous branding partner, I suggested reaching out to Matchstic as a potential vendor. We liked their reputation as a creative organization, and our engagement grew from there.

How much have you invested with them?

We spent $60,000 on Matchstic’s services.

What is the status of this engagement?

We worked together from January–August 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Though it’s challenging to measure the direct impact of their work fully, the number of applicants we received significantly improved. We now have very clear, useful language to use in our recruitment efforts. Additionally, we also developed our new website based on the branding materials they created for us.

How did Matchstic perform from a project management standpoint?

One of the things I enjoyed most about working with Matchstic was their transparent process and set timelines. We knew what each meeting was about and when it was taking place. There was never a time where we had to wait on their team to produce something for us. They expertly handled all of the project management aspects.

What did you find most impressive about them?

They had an excellent grasp on their process and provided unique insights along the way. Their team knew how to anticipate issues regarding stakeholders, which was very valuable to us. We were able to successfully navigate conversations with important individuals involved in our rebranding process.

Are there any areas they could improve?

It’d be helpful for them to explain the details of each meeting beforehand, so clients can know which sessions are important for stakeholders to attend. There were a few instances where we thought there would be more information during a specific meeting, and it’d be beneficial if they could have set our expectations better.

Do you have any advice for potential customers?

Trust their process. Matchstic is skilled at what they do and truly know what they’re talking about. Give them a chance to help you better understand your organization.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    Although we needed to expand the scope and timelines, that is just how the process unfolded.
  • 4.0 Cost
    Value / within estimates
    Although their price is higher, all of their value can be found in their process.
  • 5.0 Quality
    Service & deliverables
    They produced an incredible look and feel for us, including the necessary resources to move forward by ourselves.
  • 5.0 NPS
    Willing to refer

Internal Branding for Restaurant Chain IT Department

“Matchstic effectively helped us address some of our biggest pain points in 2017. “

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
Oct. 2016 - Sep. 2017
Project summary: 

Matchstic led an internal reputation-building campaign for an IT department. After conducting interviews, they put together a plan to relaunch the brand and established a comprehensive communications strategy.  

The Reviewer
 
10,001+ Employees
 
Atlanta, Georgia
Jill Cope
Corporate Communications Project Lead , Chick-fil-A
 
Verified
The Review
Feedback summary: 

Survey results showed strong improvement in the chosen focus areas as a result of Matchstic’s efforts. The skilled team kept the project moving and delivered effective, high-quality results. They can be trusted to step into an organization, truly understand its needs, and meet them.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

As a member of the operator communications team within the corporate communications department of Chick-fil-A, Inc., I work on initiatives to strategically tailor our internal messaging to both operators and team members across all departments—marketing, IT, supply chain, and operations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Matchstic?

Although the industry generally views IT departments as a utility, Chick-fil-A promotes a sharp focus on technology to transform our restaurants, driving innovations, efficiencies, and differentiation across the quick-service industry. We’d recently had some reputation issues with our IT department, as they were only thought of when systems were down and it affected operations in the restaurant.

We brought Matchstic in to help us with reputation building among our restaurant operators. We wanted them to see the IT department as a reliable partner who could keep their restaurants stable. Once we improved on that, we’d have more leverage to highlight areas where we’re innovating to build confidence in how we’re future-proofing the business. 

SOLUTION

What was the scope of their involvement?

Matchstic listened to our pain points and ideas for improvement. They conducted extensive interviews with all our audiences, in addition to operators, IT staff, leadership, and other business partners. With these interviews, they were able to compare a variety of perspectives and identify both internal and external gaps in how the IT department was viewed. Then, we created a strategic plan to address and change those perceptions.

Based on the interview, the first step was establishing credibility for the IT department and their innovations, which needed to start within. Matchstic helped us come up with three “get-rights” to improve the IT department—transparent communication, urgent responses to system problems, and proactive collaborations. The company’s leadership started measuring success and recognizing high-performers based on these criteria.

They also helped us establish a framework for key messaging strategies. In addition to the “get-rights”, they worked with us to establish a rally cry that promoted a sense of community within the IT department. It became the power and promise of the brand. Matchstic designed signage that featured both the rally cry and “get rights” to hang in the IT department and other conference rooms to guide conversation about company-wide initiatives. They also designed t-shirts with the same messaging.  

Matchstic also created content pillars that acted as a guiding principle for our communications. Together, we create a unique look and feel for the department that still fell within the broader Chick-fil-A standards and implemented it across documents and training materials.

Finally, Matchstic helped us understand that leadership had to take charge and support the new brand if we wanted to get complete buy-in from the IT department. So, we planned a huge party to announce the initiative—with food, videos, games, prizes, and guest speakers. Our internal leadership was heavily involved in the event, which set the foundation for the rest of the relaunch.

How did you come to work with Matchstic?

We ran an RFP process with three branding firms. Matchstic had previously worked with Chick-fil-A and was highly regarded. We resonated most with their proposal, and we felt they understood what we were looking for at a deeper level. They had a good grasp on our pain points were and how we could improve.

What is the status of this engagement?

We started working with Matchstic in October 2016 and ended in the fall of 2017. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

About 15 months after the initial survey with operators, we ran a second round to gauge year-over-year progress, and the results showed movement in multiple areas. Analytics showed a 15% improvement in the viewership of our communications, with an even bigger jump in viewership of our IT website.

In October 2017, 41% of operators believed that IT was not providing the necessary technology to successfully run the business. By 2019, that number had dropped to 17%. The “get-rights”, the rally cry, and the general energy of this project impacted these results. 

In the earlier survey, we also asked operators for the top four areas they’d like to see improvement. Matchstic uses these answers to guide some of our communications strategies, and we tracked progress quarterly. In the 2019 survey, we asked operators if they felt we’d made meaningful progress in each area, and 70–80% responses positively across the board. Matchstic effectively helped us address some of our biggest pain points in 2017.

How did Matchstic perform from a project management standpoint?

The team was aggressive, keeping the schedule in front of us so we knew if we were in danger of missing key milestones. From a project management standpoint, they were planful and professional.

What did you find most impressive about them?

Matchstic told us they were all about brand and department reputation, and our results are proof. They helped us improve our reputation and, beyond that, they leveraged their expertise to get us the results we were looking for.

Are there any areas they could improve?

Sometimes, when we asked them to write promotional material or articles for our operators, the voice didn’t feel like Chick-fil-A. We struggled with the output a bit, and we had to do some extensive editing. There just wasn’t alignment on that piece.

Do you have any advice for future clients of theirs?

Organizations should be as transparent as possible with Matchstic. Give the team access to all communication channels. We were a bit overwhelmed early on, but they wanted to understand our company and embed themselves. We could’ve probably moved a little faster if we’d been more comfortable with that approach at first. Anyone looking to hire them should know that Matchstic is a highly trustworthy company. Give them as much detail as possible, and, they will take it and run with it.  

5.0
Overall Score It was an amazing experience, and we wouldn’t be sitting where we are today without Matchstic.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were rigorous about staying on schedule, even if it felt constricting at times. We knew it was a necessary evil.
  • 4.5 Cost
    Value / within estimates
    The service is expensive, but the value was there in terms of quality and return on investment.
  • 5.0 Quality
    Service & deliverables
    They have the same mentality as Chick-fil-A about excellence, quality, and precision, and that showed in their work.
  • 5.0 NPS
    Willing to refer
    I would recommend them and have done so many times.

Branding for Architecture and Engineering Firm

“Matchstic always made us feel like their most important priority.”    

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
March 2017 - Ongoing
Project summary: 

From a discovery stage through implementation, Matchstic guided an organization through an end-to-end rebranding. Deliverables included a new logo, name, messaging, website, business cards, and brochure templates.

The Reviewer
 
1001-10,000 Employees
 
Nashville, Tennessee
Director of Corporate Communications, Architecture Firm
 
Verified
The Review
Feedback summary: 

Backed by thorough competitor and market research, Matchstic supported every aspect of the rebrand. They crafted a visual and verbal identity that flawlessly encapsulates the corporate identity and optimizes positioning. Key stakeholders are very pleased. Metrics like web traffic continue to rise.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am a principal at an architectural engineering and design firm. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Matchstic?

We hired Matchstic to take us through an overall rebranding process. Our main rationale for engaging a third party was to have an unbiased perspective from outside of our organization. 

SOLUTION

What was the scope of their involvement?

Matchstic led us through the discovery phase so we could better understand our organization, goals, and an effective verbal and visual identity way to express them. We considered how to integrate these aspects into our culture throughout the various layers of our organization. 

The team conducted extensive research both within our organization and externally on our competitive landscape to create a real understanding of our current perception in the marketplace. They conducted interviews with our staff, clients, and aspirational clients to understand what they thought of us at the time. They investigated what our competitors are focused on and identified potential future ones as our business continues to grow. 

Matchstic crafted a comprehensive set of brand guidelines and identity standards. During the first stage of establishing our brand, the key deliverables were a new logo and tagline. We also went through a renaming. It wasn't drastic, but we simplified our company's name for better clarity. 

In the next stage, we translated this insight into specific visual and verbal aspects of a brand "personality." Once we established how that should look, they supported the implementation process as a collaborative effort. 

The team designed business cards, templates for brochures and presentations, and our new website. They produced a brand essence video to convey our new brand succinctly. They also helped us launch a presentation for our staff and facilitated educational sessions with key stakeholder groups. 

What is the team composition? 

A core group of about 5–6 people were client facing to us. I'm sure behind the scenes they had multiple people that were daily contributors to our project. We mainly interacted with a brand strategist, verbal identity and messaging lead, lead designer, and the overall account manager. 

How did you come to work with Matchstic?

As we researched the top branding firms in the industry, we found Matchstic as an option. We went through the typical interview and RFP process. They stood out as sharp, skilled, and a good cultural fit. They both had experience with our type of professional services clients successfully through a rebrand and felt like a team we'd enjoy working with.

What is the status of this engagement?

We started working together around March 2017, and our partnership is still ongoing. They now serve in an advisory capacity as a creative director. We'll provide them with some of the work our staff is doing in-house, and they'll offer critiques and a third party review of it. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

One of the most essential things Matchstic generated for us was internal alignment and excitement about what's going on at our company. This is a hard benefit to capture in hard statistics or metrics that we can directly attribute. 

Indirectly, we saw the enthusiasm during the launch of our website carried through for over a year now. We have been tracking analytics and can see an increase in traffic, engagement, and time spent on the site. We've gotten general feedback from our clients that we look more like a design firm than a law firm.  

How did Matchstic perform from a project management standpoint?

They performed well from a project management standpoint. The team was timely and responsible. Our account manager handled day-to-day scheduling and timing to make sure we were all staying on track. 

What did you find most impressive about them?

I was most impressed by the team's personality and company culture. Even though our organization has a thousand employees, each person felt they had one-on-one attention. We never felt like just another one of their clients. 

Matchstic always made us feel like their most important priority. Throughout each of the phases of interviewing different vendors, they stood out from the competition from this perspective. 

Are there any areas they could improve?

While Matchstic takes all kinds of clients through massive rebranding efforts, it's not something our organization had been doing every day. As we approached the end of establishing our visual and verbal identity, they could have been stronger advisors about when to start preparing for the implementation. 

Do you have any advice for potential customers?

Take part in and trust their process and guidance. Everyone had a strong feeling that what we created during the project ended up in a place we all felt very good about.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Program Branding and Creation for Nonprofit

“They provided phenomenal branding expertise.”

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - Aug. 2018
Project summary: 

Matchstic collaborated closely with the in-house team to develop a standardized template for national programs. They created InDesign documents that shared the same structure to be easily recognizable.

The Reviewer
 
1001-10,000 Employees
 
Atlanta, Georgia
National Director, National Nonprofit
 
Verified
The Review
Feedback summary: 

Matchstic was organized and available, managing the project efficiently. The team has a fun and flexible workflow, allowing the in-house team to have a large say in the final project. Although they could’ve communicated objectives more clearly, they still did good work.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of creative services for a national organization across the U.S. that provides after school services to kids. My department is responsible for developing creative resources and materials to support the local branches and national organization. We create infographics, videos, social media creative, etc.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Matchstic?

We produce lots of material for our branches, and we wanted to be able to consolidate it all under one standardized brand and template.

SOLUTION

What was the scope of their involvement?

Matchstic had an in-depth discovery phase with our leadership and standardized program team. They worked to understand the flow of our content in order to create InDesign documents that would visually represent the various types of materials. We collaborated on the project, and they researched our core program areas to create a visual identity and structure that were easily recognizable.

What is the team composition? 

We worked with a project manager, two graphic designers, and an account manager.

How did you come to work with Matchstic?

We’d worked with them before. 

How much have you invested with them?

We spent between $25,000–$50,000 on this project.

What is the status of this engagement?

The partnership lasted from March–August 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They provided phenomenal branding expertise.

How did Matchstic perform from a project management standpoint?

It can be extremely difficult to coordinate with the different departments and their leads, but the project manager was able to do it. She was incredibly patient and always available.

What did you find most impressive about them?

They’re flexible and have a fun and creative work process. Unlike other firms, they let us play a big part in the development of the final product.

Are there any areas they could improve?

They could’ve been clearer in their original scope and deliverables.

Do you have any advice for future clients of theirs?

If you need a branding expert, they’re your team.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They worked well with our difficult schedule.
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding for Religious Institution

“Their drive to understand our community made it fun to work with them.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Oct. 2017 - Mar. 2018
Project summary: 

Matchstic led a rebranding effort for a significantly-sized and historic church. They designed communication structures to deliver new messaging across multiple platforms faithfully and consistently.

The Reviewer
 
11-50 Employees
 
Atlanta, Georgia
Tony Sundermeier
Senior Pastor, First Presbyterian Church of Atlanta
 
Verified
The Review
Feedback summary: 

Matchstic delivered marketing content that refreshed and revitalized a large organization’s brand identity. They utilized an extensive discovery process to develop content aligned with the congregation’s characteristics. An expert-level management staff facilitates an insightful experience.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the senior pastor of First Presbyterian Church of Atlanta. We’re a large congregation that’s been operating as a valuable asset to our community for 171 years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Matchstic?

We have a long history as a church, but we lacked the ability to tell our story succinctly and cohesively. Therefore, we needed a digital marketing firm to lead a rebranding initiative.

SOLUTION

What was the scope of their involvement?

Matchstic provided full-scale service for nearly a year. The initial phase involved discovery work in hopes of producing a brand brief. They had conversations with congregation members and surrounding members of the community to establish the identity profile of our organization. That process highlighted who we are and how people perceive us.

With that understanding in place, they designed some high-level concepts that leverage our position as a challenging and charitable church in Atlanta. They also identified our ideal communication recipient. Once we agreed on concept design, they ran with the project from there.

Matchstic delivered a new logo along with thorough branding design guidelines. The guidelines help advise us how to best deploy the logo throughout our communication platform. They also worked with us to create taglines and other forms of content that tell our story. After some additional editing, we’re happy with what they provided.

What is the team composition?

They allocated a team of eight people to our project. The resources involved include one of their founders, a logistics coordinator, a lead writer, and a project manager.

How did you come to work with Matchstic?

We created an RFP and sent it out to local vendors. Matchstic came in and wowed us with their pitch. They crafted a custom proposal that addressed our needs and challenges. That demonstrated their desire to work with us. Some of the other firms we heard back from only sent their standard RFP response. Ultimately, hiring Matchstic was an easy decision.

How much have you invested with them?

We spent roughly $50,000–$200,000.

What is the status of this engagement?

This project took place from October 2017–March 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I don’t have any hard metrics to offer, but there was a positive reception within the life of our congregation as a result of their work. Our senior director of communication was impressed with how quickly they integrated new branding material with our existing website. Despite undertaking a difficult project, they accomplished everything seamlessly. Overall, it was an incredibly successful project.

How did Matchstic perform from a project management standpoint?

We were absolutely thrilled with the work ethic and responsiveness of their personnel. The project manager helped us unearth a lot of aspects of our identity that weren’t obvious to us. She provided high-level insights that have helped us grow as a church.

What did you find most impressive about them?

Matchstic completely immerses themselves within each organization and community they serve. Due to their size, they’re able to get intimately involved with each project and build strong business relationships. Their nimbleness and quality of work are phenomenal.

Are there any areas they could improve?

Some of the verbal and written content they delivered didn’t quite meet our standards at first. But it’s my understanding that the reasons for that have been addressed internally. Overall, I highly recommend them.

Do you have any advice for potential customers?

They’re perceptive and empathetic, so give them room to move throughout the organization. The more they understand about their client, the better the end product will be.

5.0
Overall Score Their drive to understand our community made it fun to work with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    A dedicated resource keeps everything organized.
  • 5.0 Cost
    Value / within estimates
    We’re grateful for what they offered us.
  • 5.0 Quality
    Service & deliverables
    Most deliverables were completed beyond our expectations.
  • 5.0 NPS
    Willing to refer

Branding & Messaging for Communications Training Company

"Matchstic did an amazing job helping us prioritize deadlines and manage progress."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Oct. 2016 - Aug. 2017
Project summary: 

Matchstic provided a rebranding strategy for a company integrating three intellectual properties. They conducted market research and their collaborative approach established a long-term relationship.

The Reviewer
 
51-200 Employees
 
Lexington, Massachusetts
Alyssa Keefe
Director of Marketing, The Ariel Group
 
Verified
The Review
Feedback summary: 

Matchstic’s exceptional project management skills allowed delivery under strict deadlines. Unlike similar creative agencies, they’re grounded enough to accept feedback, and pair high-quality service with personalized attention. The strategy they provided aligns with customer desires.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the director of marketing for The Ariel Group, a communications training company that specializes in helping people develop influence. We provide assistance with verbal and written communication, sales acumen, and relationship-building skills.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Matchstic?

We were in the process of integrating three separate training companies and wanted to rebrand these intellectual properties in a unified way.

SOLUTION

What was the scope of their involvement?

We had a bit of a head start on the project, having conducted research through an industry media company. We passed this information to Matchstic for review, and they then conducted their own interviews with both internal stakeholders and clients from each of the three companies.

From there, they began a collaborative process of creating our united value proposition strategy. We worked together through a couple of brainstorming workshops, and they incorporated our feedback throughout each stage of development.

What is the team dynamic?

Their team is small enough that we got to know everyone on a personal level. Melissa Kruse served as our project manager, but we also worked with their co-founder Blake [Howard], their brand strategist Sarah [Melnyk], Danielle [DePiper, Strategist, Matchstic] and Brit [Blankenship, Designer, Matchstic].

How did you come to work with Matchstic?

I spoke with a number of companies but wasn’t impressed with their proposals. One of my colleagues had considered Matchstic for a previous project and recommended I look at their portfolio.

I spoke with Craig [Johnson, President, Matchstic] and was floored by the fact that he seemed to live the values our business teaches. He listened to our needs, asked excellent follow-up questions, and provided an articulate overview of potential solutions. He was also responsive, taking the time to answer one of my questions during his day off.

How much have you invested with them?

Between $100,000-$150,000.

What is the status of this engagement?

We started discussions during the summer of 2016 and signed a contract the following October. The bulk of the project was completed by August, though we keep them on retainer for smaller side projects.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The rebranding project corresponded with an entire redesign of our products, so we’re still in the process of going to market with the new messaging. Anecdotally, I can say that our salespeople have gotten a great response and report that the messaging works and seems to be in line with what customers want.

How did Matchstic perform from a project management standpoint?

A lot of our employees come from a performing arts background, so, as you can imagine, organization is not one of our passions. Matchstic did an amazing job helping us prioritize deadlines and manage progress.

Melissa, in particular, is somehow both emotionally intelligent and organized. She sends us email reminders about any information they need from our end and provides regular updates. We’ve really valued having her on the team.

What did you find most impressive about them?

They're the perfect size for us, small enough to provide personal attention, but still large enough that they have the resources to produce high-quality work. We’re also a smaller company and we value the fact that Matchstic still views us as an important client.

They’re able to blend the creative side of their business with effective project management and work well under pressure. Our redesign efforts began just as I was going on maternity leave, but Matchstic’s attention to detail allowed them to deliver under strict deadlines without my having to guide them every step of the way.

I’ve also worked with creative companies in the past who can be defensive about criticism, but Matchstic was always receptive to our suggestions. By taking our feedback into account, they were able to deliver quality end results.

We developed a trusting relationship, and under their leadership, we co-created a new value proposition and brand story.

Are there any areas they could improve?

Their strength lies in brand identity, and I tend to use them in this capacity rather than everyday graphic design.

4.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They're highly organized and responsive.
  • 4.0 Cost
    Value / within estimates
    They're high-quality, but that comes at a cost.
  • 5.0 Quality
    Service & deliverables
    We're very happy with the rebrand and deliverables.
  • 5.0 NPS
    Willing to refer
    Their talent and ease of communication makes them a reliable partner.
Verification

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Verification Level
Gold
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
Georgia
ID
0511602
Date of Formation
Feb 10, 2005
Source
Georgia Corporations Division
Last Updated
Jan 19, 2019
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last Updated
Jul 19, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
22
OVERALL REVIEW RATING
4.8
Source
Clutch
LAST UPDATED
November 9, 2019