Please describe the scope of your involvement with Iperdesign in greater detail.
Iperdesign worked on a number of projects for us. We relaunched our corporate solutions project, which is focused more towards companies that have training needs but want them to be customized to their organization. Back in 2006, Iperdesign created the visual identity and the marketing collateral around those materials. For something to be willingly adopted, it has to be dynamic. Our corporate solutions project has been one of the most successful things that we’ve launched in the past couple of years. A lot of it had to do with its visual look, as well as how it was organized. Iperdesign played an important role in this process, creating the collateral around the project.
Another project they’ve worked on for us was developing the Dale Carnegie Secrets to Success app. When the app was launched, it reached the number one position for its category in quite a few countries, including the United States. It was originally a paid business app, which caught the attention of our franchise network and allowed us, as the corporate franchisor, to be viewed as a leader in the category. Other training organizations didn’t have an app, and most certainly none of them an app that reached the number one spot in their business category. That was a positive way in which Iperdesign helped us to be viewed as a leader.
More recently, they’ve worked with us on a blog redesign. Our blog is one of the more socially shared ones in our industry. The content obviously has something to do with this fact, but if someone visits a page that looks good and presents a generally good environment, they’ll be more inclined to share it. That was another positive project on which Iperdesign helped us.
How did you come to work with Iperdesign?
I was not a part of the process by which we chose them, which took place around ten years ago. By the time I came to work with Iperdesign on a day-to-day basis, they were already a noteworthy graphic agency.
Could you provide a sense of the size of this initiative in financial terms?
On average, we spend $50,000 to $75,000 per year for Iperdesign’s services. Bigger projects, such as the corporate solutions one I mentioned, would have cost a lot more.
What is the status of this engagement?
We have an ongoing relationship.