Iperdesign, Inc.

Introduce your business and what you do there.

I’m the assistant manager at the Italian American Committee on Education, an Italian language nonprofit that promotes the language in New York, New Jersey, and Connecticut. The Italian Ministry of Foreign Affairs mainly funds us.

What challenge were you trying to address with Iperdesign, Inc.?

We needed our site to be completely redesigned from scratch.

What was the scope of their involvement?

We sent them an idea of what we were looking for. We needed a completely new design, and there were some functionality integrations we needed with our social media and mailing list.

We sent them a few pages of what we wanted, and they came back to use with a few design options. We picked a couple that we liked, and they worked on it.

They designed and developed our WordPress site. We had an existing website, but we weren’t happy with it. It wasn’t user-friendly, and we didn’t like the graphics. They completely redid a website from scratch.

We told them a few functionalities we absolutely needed. Then, we sent them a few sites that we thought were well done.

What is the team composition?

At some point, there were 6 or 7 people working with us. The owner was our main point of contact. He coordinated the team.

How did you come to work with Iperdesign, Inc.?

Iperdesign, Inc. came highly recommended by one of our board members that had worked with them in the past. We got in touch, asked to see their portfolio, and had a big meeting with all of them to discuss our goals.

How much have you invested with them?

We’ve invested $13,000.

What is the status of this engagement?

We worked together from July–September 2020.

What evidence can you share that demonstrates the impact of the engagement?

We use Google Analytics. I have a lot of feedback from our users, which are the students that purchase classes through our site. We got a bunch of emails as soon as we went live. They complimented the graphics.

There were some little things that weren’t as user-friendly as we thought they were, but they were very quick to fix them. We got a lot of positive feedback from everybody. In terms of data, there was definitely an increase in sales.

We had the most students we’ve ever had sign up through the site. We’re so happy.

How did Iperdesign, Inc. perform from a project management standpoint?

It was a very cooperative engagement. They were great, and we were in touch every day. They were responsive and nice.

We communicated via email and weekly Zoom calls with their developers and all of us. In every email, the owner leads the discussion, but everyone was copied.

What did you find most impressive about them?

They’re very responsive and quick to work on every issue. Everybody is very accessible.

As soon as we went live, there’s always the first day problems. I asked them to fix something at 9 PM, and they were ready to work on it. They’re an awesome group.

Are there any areas they could improve?

No, there’s nothing I’d have them improve.

Do you have any advice for potential customers?

The team was efficient and engaged from the start. Don’t be worried to overwhelm them with requests and ideas. They can handle it.

The clearer about the goals you are, the more you’re helping them.

Introduce your business and what you do there.

I am the owner of a massage therapy retail shop and education facility. We offer education courses for licensed massage professionals and sell massage tables, oils, and other supplies.

What challenge were you trying to address with Iperdesign, Inc.?

We offer both live and online courses, but the open-source site that hosted our online courses did not allow us to manage transactions. We were looking to cut out the middleman and create a website that allowed us to both sell and host our courses.

What was the scope of their involvement?

Iperdesign, Inc. created a whole new e-commerce website for us. On their recommendation, we moved our courses to a new platform called LearnDash. On top of that, they created a WordPress website that allows us to sell our classes. Their team also designed a new logo for our website. 

What is the team composition?

We had one main point of contact at Iperdesign, Inc.

How did you come to work with Iperdesign, Inc.?

We were introduced to one of the owners of their company through a friend of a friend. My partner here had a great rapport with the owner, which led to us working together.

How much have you invested with them?

We invested less than $10,000.

What is the status of this engagement?

Our project ran from May 2019–March 2020.

What evidence can you share that demonstrates the impact of the engagement? 

Their team successfully created a site where we can sell and host our courses. Our customer base is not tech-savvy, so we’ve had some difficulties there. However, the project met our goal of removing the middle man. 

How did Iperdesign, Inc. perform from a project management standpoint?

Our main point of contact at Iperdesign, Inc. was great. They were very attentive and responded quickly to our questions. Sometimes some of our emails to them went to their spam folder, which did cause some minor confusion.

What did you find most impressive about them?

Iperdesign, Inc. remained open to learning new things throughout the project. Our project was a bit of an experiment for them, so we did end up teaching them some things about e-commerce. Their portfolio was also very impressive, and the owner of the company was very charismatic. 

Are there any areas they could improve?

Our UI/UX could have been handled better. We emphasized to them how important that aspect was, but we still run into issues. It was frustrating to have to do more research. We could have used a bit more handholding. 

Do you have any advice for potential customers?

Make sure you know exactly what you need and how complex it is. If it’s complex, be prepared to educate their team on the details.

Introduce your business and what you do there.

I’m the senior development manager at an educational nonprofit.

What challenge were you trying to address with Iperdesign, Inc.?

They were initially hired to design a logo that is now award-winning so we’ve continued to work with them.

What was the scope of their involvement?

Throughout my time here, they’ve designed invitations, programs, sponsorship pieces, and other design elements for our gala and major events. Typically, the team sends us a few design ideas and after we select the ones that we like. 

Before they create the final product, we go through several rounds of editing with them because our CEO is quite particular. They then give us multiple formats of each design and send them to the printers if needed. Iperdesign, Inc. also helps us decide on themes for our events.

What is the team composition?

Our main point of contact is Eligio (President & CEO, Iperdesign, Inc.) and he typically assigns us a project manager.

How did you come to work with Iperdesign, Inc.?

I’m not sure how our CEO and Eligio met but, since then, we’ve been working with them.

How much have you invested with them?

Usually, we invest $4,000 or more per project.

What is the status of this engagement?

We’ve been working together since March 2000 and we usually engage with them at least once a year for our special event, in addition to other one-off projects.

What evidence can you share that demonstrates the impact of the engagement? 

The themes they provide for our events makes them classy before they’re even actualized. Our events are successful and people are always happy so we attribute that to Iperdesign, Inc’s work. 

Every design has been amazing since we started working with the team so we very much appreciate all the work they’ve done. 

How did Iperdesign, Inc. perform from a project management standpoint?

When we go through edits, they are always very receptive to small tweaks and updates. They answer all of our questions and make sure to keep on schedule.

What did you find most impressive about them?

Everything from putting the design together to choosing the quality of the paper, they’ve supported us through it. It’s been quite wonderful. The individualized care they give us is also something you don’t see when you often. 

We are such big fans of Iperdesign Inc.’s work which is why they’ve been our chosen vendor for over two decades. It’s been a good relationship from the onset.

Are there any areas they could improve?

No, I don’t have any suggestions.

Do you have any advice for potential customers?

If you’re considering working with them, do it. They’re absolutely wonderful and there’s a reason we continually go back to them. 

Introduce your business and what you do there.

I’m the VP of marketing at a financial services organization called FIMC.

What challenge were you trying to address with Iperdesign, Inc.?

We were going through a digital transformation within the organization, so we sought an agency that could support us on the redesign front.

What was the scope of their involvement? 

Iperdesign, Inc. focused on three main design projects: our corporate site, our consumer site, and a UX/UI revamp of our internal .NET portal. The two web properties were built from scratch on WordPress, whereas the portal involved refining the existing functionality and developing additional ones based on our scope.

Currently, we’re going through a full rebrand, so we’ve engaged them again to change our typography, color palette, and more. 

What is the team composition? 

Anthony (Partner & Creative Director, Iperdesign, Inc.) is our main point of contact, though we spoke with everyone, from designers to developers. We’ve worked with 4–5 resources overall.

How did you come to work with Iperdesign, Inc.?

Initially, we put out a creative brief that included who we are as an organization and what we were trying to accomplish with our digital transformation. Out of the six companies we considered within the Philadelphia region, we chose Iperdesign, Inc. based on a referral.

How much have you invested with them?

We’ve spent over $100,000.

What is the status of this engagement?

Starting at the beginning of 2019, we launched the first site in March 2019 and the second in May 2019. The final project completed around September 2019. 

What evidence can you share that demonstrates the impact of the engagement?

Part of our scope of work (SOW) stipulated that we needed to have a tight project management schedule, and they certainly kept to that. Not only did they work with our internal product development team, but they also collaborated with our internal engineers. 

How did Iperdesign, Inc. perform from a project management standpoint?

On our end, we use Jira, but they have a bunch of different tools to coordinate tasks such as handing off assets and looking at various functionalities from a UX/UI perspective. In terms of communication, we’re able to call them up and meet them at our office within a day’s notice.

What did you find most impressive about them?

Compared to larger agencies that we looked at, Iperdesign, Inc. is extremely hands-on in terms of their feedback and editing process. That agility is something I really like about boutique agencies. 

Are there any areas they could improve?

With our online portal, they could’ve spoken more with our end users to get additional ideas for features and functionalities. 

Do you have any advice for potential customers?
 
Make sure you have a tight project schedule with them as well as the right software to manage that. We also had a strong creative brief ready for them, which helped ensure that they understood what we were trying to accomplish.

Introduce your business and what you do there.

Medical Alert provides alert bracelets and necklaces for senior citizens. I was the company’s former VP of creative marketing.

What challenge were you trying to address with Iperdesign, Inc.?

We hired them for a few different projects, the first being a branding update. We were looking to introduce some new segmentation brands and attract customer demographics to disrupt the market. Our main target was older females, but we wanted to break into the male and caregiver markets. We ultimately decided to create three distinctive brands under the same umbrella.

What was the scope of their involvement?

Iperdesign helped with the conceptualization, strategy, and look-and-feel of our brands. We also contracted them for e-commerce development since we were growing our business. They developed our online platform and worked on its strategy.  

We had a small marketing department, so we had a collaborative process with Iperdesign and leveraged them to drive some of the forward thinking. We came to the table with a vision, which they helped us hone and grow to determine how our brands could work both together and separately. They were hands-on in determining what we needed on the e-commerce side, providing consultation from an expert standpoint.

What is the team composition?

We interacted with a project manager, the owners of the company, some of the developers, a designer, and a copywriter. I was the creative person for this account, so I was only peripherally involved in the development work.

How did you come to work with Iperdesign, Inc.?

I’d worked with them previously and had a good experience.

How much have you invested with them?

The total cost of their work was close to $100,000.

What is the status of this engagement?

We started working with them in late-2015 and the engagement continued at least until I left the company in 2017. I plan to engage with them at my new company.

What evidence can you share that demonstrates the impact of the engagement?

The e-commerce site’s launch was a huge push for the business since we’d previously had no ability to sell online. Iperdesign helped us get there quicker and more efficiently than we expected. We reached 30 sales within the first two weeks, which was a big deal for a company that had just launched its website to a less-than-tech-savvy demographic. The company is still using the site that Iperdesign designed and developed, as well as the brands they created.

How did Iperdesign, Inc. perform from a project management standpoint?

They were easy to work with and responsive. Some of the things we worked on went out of scope, but Iperdesign was transparent in those cases. They let us know when additional requests from our side exceeded the budget we discussed initially and then proposed alternatives.

We communicated through email and phone. We had weekly scheduled calls, but we could still get in touch with each other as needed. We had some face-to-face meetings as well since we were both based in Philadelphia.

What did you find most impressive about them?

Working on new brands and developing e-commerce sites for products that hadn’t been listed online were both complicated processes. Iperdesign made everything easy and communicated clearly. We went into the project with a set of expectations. While they were willing to use our approach, they also let us know when something could take more time than expected or when an alternative solution could bring additional, long-term value. They applied innovative thinking to help move the project forward.

Are there any areas they could improve?

There may have been some lag in answering our questions, but not to the point of pushing our project back. The delays only amounted to an extra day.

Do you have any advice for potential customers?

It’s important for you to be open to Iperdesign’s ideas and concepts. They come to the table with good solutions that you may not have thought of. Since we didn’t know what we were looking for, Iperdesign’s input improved our project significantly.

Please describe your company and your position there.

I'm an attorney for Stampone Law, a plaintiff's litigation firm based in Philadelphia. We handle personal injury matters in PA, NJ, and FL.

For what projects/services did your company hire Iperdesign, Inc.?

We hired Iperdesign with the goal of creating a new website. They quickly became our marketing advisers. Besides web design and development, they also provided brand assets and managed monthly social media posting.

What were your goals for this project?

We wanted to acquire new clients by building our brand awareness and generating leads.

How did you select this vendor?

We selected Iperdesign following an interview arranged by a mutual friend. We met with many different vendors before selecting them.

Can you go into detail about the services they provided and the scope of the project?

In our first meeting with Iperdesign, they discussed the 4 Ds: define, design, develop, and deploy. They executed this plan flawlessly. They started by defining who we are and set forth marketing goals. Once our identity was established, they designed and developed brand assets, a website, and other advertising tools to support that identity. We have spent the past few weeks deploying much of our hard work and have seen immediate returns.

What was the team composition?

They utilize a team approach that’s spearheaded by two managers who work directly with my office. We have developed a strong working relationship with these individuals and consider them to be a part of our team.

Can you share any information that demonstrates the impact that this project has had on your business?

We have received countless unsolicited phone calls and compliments from past and current clients. These clients have gone out of their way to share how impressed they are with our new website and brand assets.

How was project management arranged and how effective was it?

The people at Iperdesign ensured all of our needs and deadlines were met. They’re accessible by phone and email and willing to meet in person at our convenience. This is incredibly valuable in our profession where distractions arise daily.

What did you find most impressive about this company?

I especially appreciated their creativity and professionalism. Everything they do is top-notch.

Are there any areas where they can improve?

No, I don’t have any suggestions.

Please describe your company and your position there.

I own an independent marketing company called Sunny Dublick Marketing.

For what projects/services did your company hire Iperdesign?

I had a law firm client that needed a brand refresh and a new website design.

What were your goals for this project?

The big challenge was differentiating my client from all of the other personal injury firms in the greater Philadelphia area.

How did you select this vendor?

I’ve known Iperdesign’s founders for 10 years. They do great work and I knew that they could make something as commonplace as personal injury litigation seem exciting and new.

Can you go into detail about the services they provided and the scope of the project?

They recommended a vendor for a photo shoot and video production, as we needed to tell the law firm’s story. From there, Iperdesign created a new logo, mood boards, potential campaign ideas, and wireframes for the website’s design.

What was the team composition?

I worked with their creative director and CEO, as well as with the outside vendor for the photo and video part.

Can you share any information that demonstrates the impact that this project has had on your business?

I no longer have access to my client’s analytics, however, it’s clear that the new branding is making quite the impact!

How was project management arranged and how effective was it?

I was responsible for managing the project between the client and Iperdesign. We kept regular communication throughout the course of the project until I handed it off to Iperdesign for completion.

What did you find most impressive about this company?

Their creativity is remarkable. They’re true out-of-the-box thinkers, which is just what I was looking for.

Are there any areas where they can improve?

Not that I can think of. I really enjoy working with them.

Please give me a brief description of your company.

We are a media organization.

What is your role at the company?

I am the Marketing Manager.

What was the business challenge that you were trying to address when you approached Iperdesign?

We have worked with Iperdesign to update and create compelling marketing collateral in order to acquire new business and to engage with current clients.

What were your company’s business goals for the project?

Our goals were to provide our sales team with the tools necessary to showcase our brand and value proposition to prospects and existing customers.

Can you tell me about the scope of the project?

The project entailed refreshing existing collateral with new brand messaging in addition to creating new sales assets that highlighted our brand using compelling visuals and effective copy.

What was your process for selecting Iperdesign to work with?

We had worked with Iperdesign in the past and were very pleased with their design, creativity, efficiency, and timeliness.

Can you give us a sense of the size of the project in dollar terms, a price range would be fine as well?

This is confidential.

When was the project completed?

The project was completed on-time and on-budget.

What were the results of the project, and are there any metrics you can share? What have they helped you achieve as a company?

The project has helped us drive new business to our company as well as increment new business with existing customers.

How did Iperdesign perform?

Iperdesign was a pleasure to work with. The team is very helpful in recommending ways to optimize the effectiveness of the assets and providing new ideas, as well as an engaging finished product.

When working with them, was there anything unique or special about them compared to other companies that you may have worked with?

Responsiveness, attention to detail, and excellent copywriting are the hallmarks that differentiate Iperdesign from other agencies.

Looking back on the project, is there any area that they could improve or you would do differently?

No. 

Please describe your organization.

We are a multinational company with locations throughout ninety countries. We offer seminars on leadership, public speaking, sales, and management, both on an individual level for people who attend our classes in person or online, and on a corporate level. We help companies and individuals achieve success.

What business challenge were you trying to address with Iperdesign?

Initially, we had some graphic design needs. We had an extensive email campaign at the time. With the explosive growth of the smartphone, we realized that a lot of our content could be developed as a smartphone app, and thus we could attract a whole new type of customer.

Please describe the scope of their involvement.

Iperdesign has developed and programmed an app for us, called Secrets of Success. It was initially developed for iOS, and we later created an Android version. It became the number one app in its category in fifteen countries.

How did you come to work with Iperdesign?

Iperdesign is a perfect combination of strategic and highly creative talent. They understood both the strategic concepts of targets and the creative aspects of marketing.

Could you provide a sense of the size of this initiative in financial terms?

I’m sorry, that information is confidential.

What is the status of this engagement?

We started working together more than fifteen years ago. The work is ongoing.

Could you share any statistics, metrics or other feedback from this engagement?

Our app became the number one best-selling app in the Apple Store in its category. Iperdesign helped us reach a whole new audience and reposition our brand as a relevant and contemporary one.

How did Iperdesign perform from a project management standpoint?

Regarding quality of service, an agency that understood our business was essential. They needed to understand our overall objective and be able to translate it into the kind of content and promotional materials that would engage audiences. On a more practical level, we needed a responsive, on-time, and on-budget agency.

What distinguishes Iperdesign from other providers?

Their blend of vision and creative ability makes them stand out.

Is there anything Iperdesign could have improved or done differently?

They should provide an account manager who stays closer to the client.

Please describe your organization.

Dale Carnegie Training is a workplace training and development company operating all over the world, in over ninety countries and in thirty languages. We primarily offer training for leadership, public speaking, communication, and other forms of soft skills. We are based on a franchise model. I am located in the corporate office of the franchise.

What is your position?

I am the Senior Marketing Manager for Franchise Support in the Americas.

What business challenge were you trying to address with Iperdesign?

One of the things that we struggle with as a franchise is creating a consistent brand across the world. We’re tasked with the job of influencing our franchisees. It’s always better to positively influence people and make them want to adopt your practices, than acting as brand police and imposing what can and can’t be done. It’s more productive to push the envelope and create a desire for people to use your materials, rather than going out and creating their own off-brand materials. Many of the things that we’ve done with Iperdesign have revolved around branding.

Please describe the scope of your involvement with Iperdesign in greater detail.

Iperdesign worked on a number of projects for us. We relaunched our corporate solutions project, which is focused more towards companies that have training needs but want them to be customized to their organization. Back in 2006, Iperdesign created the visual identity and the marketing collateral around those materials. For something to be willingly adopted, it has to be dynamic. Our corporate solutions project has been one of the most successful things that we’ve launched in the past couple of years. A lot of it had to do with its visual look, as well as how it was organized. Iperdesign played an important role in this process, creating the collateral around the project.

Another project they’ve worked on for us was developing the Dale Carnegie Secrets to Success app. When the app was launched, it reached the number one position for its category in quite a few countries, including the United States. It was originally a paid business app, which caught the attention of our franchise network and allowed us, as the corporate franchisor, to be viewed as a leader in the category. Other training organizations didn’t have an app, and most certainly none of them an app that reached the number one spot in their business category. That was a positive way in which Iperdesign helped us to be viewed as a leader.

More recently, they’ve worked with us on a blog redesign. Our blog is one of the more socially shared ones in our industry. The content obviously has something to do with this fact, but if someone visits a page that looks good and presents a generally good environment, they’ll be more inclined to share it. That was another positive project on which Iperdesign helped us.

How did you come to work with Iperdesign?

I was not a part of the process by which we chose them, which took place around ten years ago. By the time I came to work with Iperdesign on a day-to-day basis, they were already a noteworthy graphic agency.

Could you provide a sense of the size of this initiative in financial terms?

On average, we spend $50,000 to $75,000 per year for Iperdesign’s services. Bigger projects, such as the corporate solutions one I mentioned, would have cost a lot more.

What is the status of this engagement?

We have an ongoing relationship.

Could you share any statistics, metrics or other feedback from your work with Iperdesign?

One of the things I’ve noticed about graphic design agencies in general is that if they’ve worked with a client for an extended period, they’ll be less inclined to push the envelope, instead only doing the kind of work the client is comfortable with. Iperdesign has done a great job of pushing our limits in a way that fits our company. They’ve made avant-garde designs that were still compatible with our corporate marketing. In their proposals, they tend to feature more conventional work, but they always make proposals for moving the work to the next level.

Even if we don’t always opt for the more avant-garde idea, it’s great to have an option. It helps us see where the cutting edge is. To me, this is the power provided by working with an agency. We could hire internal resources that would give us consistent results, but we’d never get the different point of view and polished vision that an agency can provide. Iperdesign can straddle that line and do it in a way that’s palatable for our leadership. What they produce is evolutionarily tied to what we do.

What distinguishes Iperdesign from other providers?

Iperdesign is reliable. Their missing a deadline is not even a possibility. They also check their egos at the door. We work within the corporate marketing area; training and development is not exactly a packaged product. Iperdesign is very adaptable within this paradigm. They don’t simply offer a cookie-cutter approach. They’re more willing to take on a challenge as exactly that—a challenge. They’re always looking for ways in which to provide something unique and different in what can traditionally be a boring space. This is something we greatly appreciate.

Is there anything Iperdesign could have improved or done differently?

No, we’re very happy with their work. If we had a bigger budget, we’d use them for even more things. Iperdesign has flexed and grown with us as our relationship evolved.