Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 86 projectsRiver + Wolf is a branding agency specializing in brand naming, strategy, and corporate identity development. With a 100% positive feedback rate, clients consistently praise their linguistic expertise, creative depth, and meticulous approach to trademark viability and branding. Approximately 70% of reviewers highlight their exceptional project management and ability to deliver on time, often exceeding client expectations.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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$10,000+$300+ / hr10 - 49Oakland, CA
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
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$25,000+$300+ / hr10 - 49New York, NY
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See all 151 projectsWANT is a specialist in Brand Strategy and Identity Development, offering services like Corporate Branding and Logo Design. The company has received overwhelmingly positive feedback, with 100% of clients praising their strategic thinking, responsiveness, and ability to meet deadlines. A notable 70% of reviewers highlight WANT's expertise in brand positioning and their effective communication skills.
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$10,000+$300+ / hr10 - 49Littleton, CO
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See all 34 projectsTaillight is a branding agency specializing in brand identity development, corporate branding, and brand strategy. They consistently receive positive feedback, with reviewers praising their professionalism, strategic insight, and creativity. Approximately 90% of feedback highlights their effective project management and collaborative approach, while 70% of reviewers specifically commend their ability to align brand identity with company values.
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$10,000+$200 - $300 / hr2 - 9New York, NY
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See all 86 projectsRiver + Wolf is a branding agency specializing in brand naming, strategy, and corporate identity development. With a 100% positive feedback rate, clients consistently praise their linguistic expertise, creative depth, and meticulous approach to trademark viability and branding. Approximately 70% of reviewers highlight their exceptional project management and ability to deliver on time, often exceeding client expectations.
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$25,000+$200 - $300 / hr2 - 9New York City, NY
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See all 67 projectsTanj is a specialized branding agency focusing on naming and brand identity development. Their clients consistently praise their creativity, professionalism, and strategic approach, with 100% of reviews highlighting their ability to deliver high-quality names that align with brand visions. Many reviews emphasize Tanj's responsiveness and collaborative nature, making them a valuable partner for brand strategy and corporate identity projects.
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$75,000+$200 - $300 / hr10 - 49Atlanta, GA
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See all 69 projectsMatchstic is a branding agency specializing in comprehensive brand identity development, brand strategy, and visual identity design. They have consistently received positive feedback, with 100% of clients expressing satisfaction with their project management, creativity, and understanding of brand uniqueness. Clients appreciate their attention to detail, timeliness, and ability to convey brand identity effectively, resulting in significant engagement and positive market responses.
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$10,000+$200 - $300 / hr2 - 9Brevard, NC
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See all 70 projectsTUNGSTEN is a branding company specializing in Brand Identity Development and Logo Design. The firm consistently demonstrates expertise in Brand Strategy and Visual Identity Design, as evidenced by 100% positive feedback. Clients commend TUNGSTEN for their professionalism, creativity, and exceptional project management, with 90% of reviewers praising their collaborative approach and effective communication. Their ability to deliver unique and strategically positioned brand names and logos is highly regarded.
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$75,000+$200 - $300 / hr10 - 49New York, NY
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See all 71 projectsDeSantis Breindel is a branding and marketing firm focused on brand strategy, corporate identity, and visual identity design. They have received overwhelmingly positive feedback across their reviews, with clients praising their professionalism, creativity, and strategic expertise. Approximately 85% of reviewers highlight their strong project management and ability to meet deadlines, while 75% commend their ability to understand and elevate brand messaging and identity. Overall, DeSantis Breindel is recognized for delivering high-quality brand solutions tailored to each client's needs.
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$75,000+$200 - $300 / hr10 - 49New York, NY
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See all 67 projectsTenet Partners is a branding and corporate identity development firm specializing in brand strategy, visual identity design, and brand positioning. The company has received overwhelmingly positive feedback, with approximately 90% of reviews highlighting their professionalism, strategic insights, and effective communication. Their expertise in brand development and ability to exceed client expectations make them a preferred partner in the industry.
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$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
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See all 56 projectsAnchour is a comprehensive branding and marketing agency specializing in brand identity development, digital strategy, and visual identity design. Clients consistently praise their ability to integrate closely with teams, citing a 100% satisfaction rate across project timeliness, communication, and quality deliverables. Approximately 90% of reviews highlight their exceptional project management and meticulous attention to detail in brand strategy and corporate branding.
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$50,000+$150 - $199 / hr10 - 49New York, NY
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See all 24 projectsBob's Your Uncle is a branding agency specializing in comprehensive brand strategy, corporate identity, and visual identity design. The company consistently receives positive feedback, with 100% of reviewers praising its strategic and creative capabilities, responsiveness, and ability to deliver projects on time and on budget. Clients frequently commend their deep understanding of brand positioning and their ability to integrate strategy and creativity into a cohesive brand vision.
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$10,000+$150 - $199 / hr10 - 49Annapolis, MD
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See all 40 projectsContrast & Co. is a branding agency specializing in brand identity development, visual identity design, and marketing strategy. Reviewers consistently praise the company for its creative excellence, strategic alignment, and effective project management, with 100% of reviewers highlighting their responsiveness and ability to deliver on time. The firm's capability to deeply understand client needs and translate them into compelling brand strategies is frequently noted.
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$25,000+$150 - $199 / hr10 - 49Dallas, TX
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See all 23 projectsSpire Agency is a branding and corporate identity firm that excels in brand strategy, brand identity development, and visual identity design. The reviews highlight a consistent theme of professionalism, creativity, and strategic thinking, with 100% of reviewers praising their project management and communication skills. Clients appreciate their ability to understand and align with company cultures, delivering impactful brand transformations and fostering increased client engagement and business growth.
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$10,000+$150 - $199 / hr10 - 49New York, NY
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See all 59 projectsC42D is a branding and visual identity design agency specializing in brand strategy, brand positioning, and corporate branding. Overall, the feedback is overwhelmingly positive, with 100% of reviews highlighting their timely delivery and responsiveness. Reviewers frequently commend their ability to understand client needs, with over 50% noting their impressive brand development and identity creation capabilities.
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$10,000+$150 - $199 / hr50 - 249New York, NY
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See all 107 projectsDD.NYC® is a branding and visual identity design agency known for its comprehensive brand development and strategy services. The company is highly praised for its creative execution, with 85% of reviews highlighting their ability to translate abstract ideas into distinctive brands and functional websites. Despite a few issues with communication and project delays, 92% of feedback is positive, commending their commitment, responsiveness, and high-quality deliverables.
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$75,000+$150 - $199 / hr10 - 49Milwaukee, WI
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See all 29 projectsManifesto Agency is a distinguished branding agency specializing in brand development, brand strategy, and visual identity design. Across the reviews, 100% of clients commend their strategic thought partnership and project management excellence, with 98% emphasizing their timely delivery. A notable 83% of reviews highlight their deep understanding of client needs, while their ability to collaborate and align with corporate values is consistently praised.
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$25,000+$150 - $199 / hr10 - 49San Diego, CA
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See all 127 projectsBop Design is a branding and marketing agency specializing in brand identity development, visual identity design, and website creation. Across multiple reviews, the company is consistently praised for its exceptional project management and responsive team, with 100% positive feedback on timeliness and communication. Approximately 85% of reviewers highlight the company's ability to align branding with client goals, showcasing their expertise in brand strategy and corporate branding.
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$10,000+$150 - $199 / hr10 - 49Washington, DC
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See all 53 projectsElevation is a branding and web development agency that specializes in serving nonprofit organizations. With a focus on brand identity development, logo design, and visual identity design, Elevation garners a remarkable 100% positive feedback rating from clients. Their exceptional project management and ability to capture organizational missions resonate across 85% of reviews, highlighting their commitment to delivering tailored, strategic, and high-quality branding solutions.
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$10,000+$100 - $149 / hr10 - 49Chicago, IL
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See all 65 projectsBrand Vision is a branding and marketing agency specializing in brand strategy, logo design, corporate identity, and visual identity development. Reviews reveal a 100% positive feedback rate, highlighting their flexibility, commitment to client satisfaction, and ability to deliver high-quality, cohesive brand assets. Clients praise their attention to detail and strong project management, with 70% noting their ability to translate complex ideas into effective branding solutions.
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$50,000+$200 - $300 / hr10 - 49New York, NY
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See all 49 projectsStarfish is a branding agency specializing in brand strategy, corporate branding, and visual identity design. With positive feedback from 100% of the reviews, Starfish is praised for its strategic expertise, responsiveness, and ability to deliver on time. Clients consistently highlight the agency's excellent project management and creative capabilities, making Starfish a reliable partner for comprehensive brand development and marketing initiatives.
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$10,000+$150 - $199 / hr2 - 9New York, NY
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See all 58 projectsGreyBox Creative is a branding agency specializing in brand identity development, visual identity design, and brand strategy. Reviews highlight their professionalism, responsiveness, and ability to deliver high-quality, visually compelling brand solutions. The agency consistently meets or exceeds expectations, with 100% of reviewers noting their ability to translate complex ideas into cohesive brand narratives and visual identities, often delivering projects on or ahead of schedule.
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$25,000+$200 - $300 / hr10 - 49Seattle, WA
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See all 29 projectsNorthbound is a branding and corporate identity company specializing in brand development and strategy, visual identity design, and brand positioning. The reviews reveal overwhelmingly positive feedback, highlighting their effective project management, timely delivery, and strong collaborative approach. Approximately 95% of the feedback emphasizes their ability to align brand strategy with company values, indicating a high level of client satisfaction and impressive branding expertise.
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$25,000+$150 - $199 / hr10 - 49Pasadena, CA
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See all 22 projectsLa Visual is a prominent branding agency specializing in brand identity development, brand strategy, and visual identity design. With 90% of reviews highlighting their strategic approach and professionalism, the firm is praised for its ability to create compelling brand narratives and visual identities that resonate across industries. Feedback commonly mentions their exceptional project management and collaborative process, with nearly all clients expressing satisfaction with the quality and impact of deliverables.
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$25,000+$150 - $199 / hr10 - 49Chicago, IL
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See all 26 projectsCultivate Brands is a branding agency specializing in brand strategy, logo design, and visual identity development. Their work is characterized by a high level of professionalism, creativity, and responsiveness, consistently delivering cohesive brand identities and visually compelling assets. With a 100% satisfaction rate from reviewers, Cultivate Brands excels in transforming brand narratives and enhancing corporate identities.
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$10,000+$200 - $300 / hr2 - 9Milwaukee, WI
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See all 14 projectsSavage Creative is a versatile branding agency specializing in brand strategy, development, and visual identity design. Their clients commend their exceptional creativity, collaborative approach, and ability to deliver projects on time and within budget. Approximately 90% of reviews highlight their effective brand positioning and identity development. Clients consistently praise their strategic insights and personalized service, though they occasionally suggest deeper client consultations for even greater alignment.
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$25,000+$150 - $199 / hr10 - 49Phoenix, AZ
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See all 30 projectsRule29 is a branding and marketing agency highly praised for its ability to create compelling brand identities, strategies, and visual identities. The feedback from clients is overwhelmingly positive, with 100% of reviewers highlighting Rule29's responsiveness, creativity, and alignment with company values. Moreover, 88% of clients commend the agency's project management and communication, while 75% specifically mention their effective brand identity development. Overall, Rule29 is recognized for delivering high-quality brand strategies and visual identity designs that resonate with their clients' objectives.
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$5,000+$150 - $199 / hr2 - 9Torrance, CA
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See all 41 projectsMap and Fire is a branding and marketing agency specializing in brand identity development, brand strategy, and visual identity design. The company consistently receives positive feedback, with around 90% of reviewers praising their strategic approach to brand positioning and messaging clarity. Clients highlight their impressive project management, professional communication, and ability to create effective branding solutions that align with their corporate values and goals.
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$10,000+$100 - $149 / hr10 - 49Boston, MA
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See all 53 projectsTemper And Forge is a branding and web development company known for its comprehensive brand identity development and visual identity design services. Reviews highlight their exceptional project management, with 100% of clients noting their punctuality and budget adherence. Clients appreciate the team's dedication, with many emphasizing their commitment to understanding and integrating client needs seamlessly.
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$10,000+$100 - $149 / hr10 - 49Sacramento, CA
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See all 42 projectsThree29 is a comprehensive branding and marketing agency, excelling in brand identity development, visual identity design, and digital advertising. Reviews highlight their exceptional communication and project management skills, with 100% positive feedback on meeting deadlines and exceeding client expectations. The firm is praised for its innovative brand strategy and responsiveness, impressing 80% of reviewers with their ability to adapt and deliver tailored branding solutions.
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$5,000+$150 - $199 / hr10 - 49Chicago, IL
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See all 28 projectsVisualFizz is a versatile branding and marketing agency known for its expertise in brand identity development, visual identity design, and brand positioning. Their clients consistently praise their creativity, responsiveness, and adherence to timelines. Approximately 90% of reviews highlight their effective communication and project management, while 75% commend their ability to align with client values and budgets.
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$25,000+$200 - $300 / hr2 - 9San Francisco, CA
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See all 27 projectsTheory SF is a creative brand agency specializing in Brand Development, Marketing, and Corporate Identity. Their services often include Brand Strategy, Logo Design, and Visual Identity Design. Across multiple reviews, the company is praised for its creativity, professionalism, and effective project management, with over 90% of feedback highlighting their positive impact on brand positioning and identity development. A recurring theme is their impressive communication and dedication, although some note that their engagement model may not be cost-effective for smaller startups.
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$25,000+Undisclosed2 - 9Boise, ID
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See all 4 projectsSmashBrand is a branding agency specializing in Brand Strategy, Brand Development, and Visual Identity Design for consumer products. Their reviews highlight a strong track record in increasing consumer appeal and sales, with a 15% sales increase noted by one client. Clients praise their retail experience, responsiveness, and data-driven approach, with 100% expressing satisfaction with their project management and innovative brand positioning.
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$10,000+$150 - $199 / hr10 - 49Chicago, IL
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See all 34 projectsBatesMeron Sweet Design is a branding agency known for its expertise in brand development, visual identity design, and corporate branding. They have received overwhelmingly positive feedback, with clients praising their strategic thinking, creativity, and professionalism. Notably, 100% of reviewers commend their project management skills and responsiveness. Many clients, around 90%, highlight their ability to balance strategy with creativity, creating compelling brand narratives and polished visual identities. BatesMeron Sweet Design is regarded as a true partner, deeply invested in the success of their clients' brands.
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$10,000+$200 - $300 / hr10 - 49Brooklyn, NY
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See all 15 projectsL+R is a premier branding and marketing agency renowned for its expertise in brand strategy, corporate branding, and visual identity design. By consistently delivering high-quality results, L+R has achieved a 100% positive feedback rate across its diverse client base. Clients frequently praise the company's exceptional project management skills, with 60% highlighting its ability to align closely with client visions and surpass expectations in brand identity development and positioning.
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$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
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See all 31 projectsAtticSalt Branding is a branding company renowned for its expertise in brand development, brand strategy, and visual identity design. Feedback from reviews highlights their exceptional ability to create cohesive brand identities, with 100% of reviewers praising their strategic approach and creative rigor. They excel in project management and communication, ensuring timely delivery and client satisfaction, as noted by approximately 90% of reviewers. Their work is consistently described as innovative and transformative, making them a preferred partner for comprehensive branding projects.
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$50,000+$200 - $300 / hr250 - 999Staten Island, NY
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See all 13 projectsSocially Powerful is a digital marketing agency specializing in social media marketing, SEO, and content marketing. The company receives overwhelmingly positive feedback, with clients praising their data-driven approach, transparency, and excellent project management. Approximately 100% of reviewers highlight their effective communication and the ability to deliver measurable results on time and within budget.
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$10,000+$150 - $199 / hr2 - 9West Hollywood, CA
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See all 26 projectsPill Creative Studio is a branding and marketing agency specializing in brand identity development, visual identity design, and logo design. They are praised for their professional brand cohesion, consistent project management, and quick responsiveness, meeting 100% of project milestones on time. With 100% positive stakeholder feedback regarding their design quality and modern aesthetic, Pill Creative Studio effectively enhances brand positioning and corporate identity across various platforms.
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$50,000+$200 - $300 / hr2 - 9Miami, FL
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See all 14 projectsLevie Branding is a branding agency renowned for its comprehensive brand development services, including brand strategy, visual identity design, and logo design. The feedback from clients is overwhelmingly positive, with 100% of reviewers commending their exceptional project management and personalized approach. Clients frequently highlight Levie's post-launch support and dedication to client success as key differentiators in the branding industry.
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$10,000+$150 - $199 / hr10 - 49Lakewood, CO
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See all 24 projectsNever Settle is a branding and marketing company specializing in brand identity development, logo design, and web design. The company received overwhelmingly positive feedback, with clients praising their strategic partnership approach and creative expertise. Notably, 100% of reviewers highlighted their effective communication and relational customer experience, underscoring the firm's commitment to delivering comprehensive brand strategies and visual identity designs.
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$25,000+$200 - $300 / hr10 - 49Conshohocken, PA
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See all 18 projects20nine is a branding and marketing agency renowned for its expertise in brand identity development, brand strategy, and corporate branding. They consistently deliver high-quality outcomes, with approximately 90% of reviews highlighting their exceptional creativity and project management. Clients frequently commend their ability to align with company values and exceed expectations, particularly in areas like brand positioning and visual identity design.
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$25,000+$150 - $199 / hr10 - 49Philadelphia, PA
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See all 21 projectsNeff is a branding and marketing agency that specializes in brand identity development, logo design, and brand strategy, offering comprehensive services in corporate branding and visual identity design. With an impressive 100% positive feedback, clients commend Neff for their responsiveness, creativity, and strategic insight, often highlighting their ability to align branding efforts with client values and objectives. Approximately 90% of reviews emphasize Neff's commitment to client satisfaction and their adeptness in incorporating client feedback into branding efforts.
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$75,000+Undisclosed10 - 49The Woodlands, TX
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See all 6 projectsHireInfluence is an influencer marketing agency that excels in crafting targeted influencer campaigns to boost brand awareness and drive engagement. Their expertise is reflected in positive feedback, with 100% of reviews praising their project management skills, timely delivery, and effective communication. Clients appreciate their ability to source top-tier influencers and create impactful content, although some note the costs can be high.
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$5,000+$100 - $149 / hr2 - 9Seattle, WA
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See all 9 projectsBizango is a branding agency specializing in brand identity development, logo design, and digital marketing. They have consistently received positive feedback, with 100% of clients citing impressive project management and effective SEO strategies. Their clients appreciate their ability to enhance brand positioning and corporate branding, significantly increasing online visibility and organic traffic.
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$10,000+$100 - $149 / hr50 - 249Cleveland, OH
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See all 16 projectsthunder::tech is a comprehensive branding and marketing agency specializing in brand development, corporate identity, and logo design. Reviews indicate 100% satisfaction with their creativity, timely delivery, and effective communication. Clients commend their ability to align with company values and deliver high-quality visual identity designs that enhance brand positioning.
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$1,000+$150 - $199 / hr10 - 49Rolling Hills Estates, CA
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See all 71 projectsThe Bureau Of Small Projects is a marketing and branding agency specializing in brand development, logo design, and corporate identity services. Across their reviews, clients consistently praise their project management, responsiveness, and dedication to client satisfaction, with 100% positive feedback. Approximately 75% of reviewers highlight their professionalism and communication skills, underscoring their commitment to delivering high-quality, tailored branding solutions.
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$10,000+$150 - $199 / hr2 - 9Gilbert, AZ
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See all 19 projectsBRIDGE is a branding agency known for its expertise in brand identity development, logo design, and brand strategy. With a focus on creating unique and cohesive brand identities, BRIDGE has garnered an overwhelmingly positive reception; approximately 90% of reviewers praised their professionalism, creativity, and personalized approach. Clients frequently highlight BRIDGE's ability to exceed expectations and foster long-term relationships through clear communication and timely delivery.
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$5,000+$100 - $149 / hr10 - 49Oak Brook, IL
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See all 21 projectsVerve Marketing Group is a branding and marketing company specializing in brand development, logo design, and corporate identity. With a 100% positive feedback rate, clients consistently praise their project management skills, ability to meet timelines, and collaborative approach. Approximately 67% of reviewers highlighted their exceptional communication and responsiveness, underscoring their commitment to client satisfaction.
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$50,000+$100 - $149 / hr50 - 249Atlanta, GA
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See all 8 projectsEdgar Allan is a branding agency specializing in Brand Development, Corporate Identity, and Visual Identity Design. Reviews highlight their exceptional brand strategy and project management, with 100% positive feedback on their ability to create clear and impactful brand messaging. Multiple clients commend their dedication to understanding business needs and delivering timely, high-quality solutions, making them a reliable partner for branding initiatives.
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$25,000+$150 - $199 / hr10 - 49New York, NY
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See all 6 projectsOSMOS is a branding and marketing agency known for its expertise in brand development, corporate identity, and visual identity design. Clients consistently praise their ability to blend creative vision with strategic execution, with 100% of reviews highlighting their impactful branding and marketing services. Their dedication to deadlines, responsive communication, and commitment to excellence are frequently applauded, making them a preferred partner for both startups and established companies.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$25,000+$300+ / hr10 - 49New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Branding70% Naming10% Other -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
38.2/40.019/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding100% Naming -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36/40.016.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.9/40.018.8/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39/40.019.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.2/40.016.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.6/40.018.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
34.9/40.016.6/20 Reviews9.8/10 Clients & Experience8.5/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding10% Naming20% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$75,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
15% Branding15% Naming85% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.