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Disruptive Branding Studio

5.0
5 reviews

AtticSalt is a Scottsdale creative studio that is hyper-focused in crafting exceptional brand identities and campaigns for innovative products and organizations . We have a knack for disruption, creating human experiences and building brands with a cult-like following.

 
$5,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2014
Show all +
Scottsdale, AZ
headquarters
  • 7340 E Main Street, Suite 125
    Scottsdale, AZ 85251
    United States
    +1.480.788.3141
other locations
  • Spain

Portfolio

Key clients: 

Google, Enterprise Rent-A-Car, The Joint Chiropractic, Sage Dental, OneAZ Credit Union, Pawgo, Phoenix Art Museum, Aline Architecture, Skor

Branding for Aline Architecture Image

Branding for Aline Architecture

AtticSalt worked with Aline Architecture to completely rebrand. Aline felt that their brand identity no longer reflected the values of the company.  The new brand identity was a clean, refreshing beginning for the company. The results included new ads, a new logo, a redesigned website, and aesthetically pleasing stationery.

Branding for Aline Architecture Image

Branding for Aline Architecture

AtticSalt worked with Aline Architecture to completely rebrand. Aline felt that their brand identity no longer reflected the values of the company.  The new brand identity was a clean, refreshing beginning for the company. The results included new ads, a new logo, a redesigned website, and aesthetically pleasing stationery.

Branding and Web Design for Google Developers Group Image

Branding and Web Design for Google Developers Group

Google Developers Group contracted AtticSalt to create a fresh, new design that would follow the design standards of the Google development communities. Through extensive research of the Google Developers Group in Buenos Aires, AtticSalt was able to conceptualize a localized image for an international tech giant. The result was a whole suite of consistent branding which included stationary, totes, subway ads, logos, and digital

…
redesign.
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Reviews

5.0
5 reviews
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Web Dev & Branding for Education Management Company

"They got personally invested in understanding our brand, they're a real partner."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2019 - Feb. 2020
Project summary: 

AtticSalt Branding developed a website and provided branding services for an education management company. The team established a visual identity for the company.

The Reviewer
 
1-10 Employees
 
Exton, Pennsylvania
Mike Sheldon
Founder & CTO, Red Rover
 
Verified
The Review
Feedback summary: 

The branding has recieved positive feedback from the internal team, colleagues, and members of the target market. AtticSalt Branding establishes a seamless workflow to ensure effective communication. The team is hard-working, efficient, and experienced.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Red Rover delivers modern software solutions for K-12 Education administrators. I am a co-founder and CTO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AtticSalt Branding?

We needed to develop our visual and verbal brand identity from scratch including finalizing a name selection, web site, print collateral, etc.

What were your goals for this project?

Launch our brand and initial website

SOLUTION

How did you select this vendor?

I was not heavily involved, but reviewed Attic Salt along with a couple other agencies. Their personal yet professional approach seemed to fit where we were taking our brand; their strengths fit our needs; and their price was reasonable (not cheap but not exorbitant).

Describe the scope of their work in detail.

  • Brand identity
  • Logo and visual identity including colors, illustrations, and brand guide
  • Website
  • Business cards and other print collateral
  • Powerpoint/Keynote template

What was the team composition?

We mainly interacted with Rani and Kathy. They were great and even came onsite for our brand workshop. They worked with the rest of their team and their technical partner to produce everything for us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We launched the brand on time despite having a few hiccups on our side (a name change early in the process and some late stage logo revisions). In the end we've received numerous complements from our colleagues and target market about all aspects of the brand.

How effective was the workflow between your team and theirs?

Communication via slack & video calls was seamless - like they were part of our team. The in person workshop is absolutely worth the time and effort.

What did you find most impressive about this company?

They know branding - not just logo or website design - and can speak to theory behind it. They got personally invested in understanding our brand, they're a real partner.

Are there any areas for improvement?

There were a few times that we had to ask for a status update when they had gone dark working on stuff, but they were always more than willing to give us a slack update or get on a call right away.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding Support for Wellness Center

"They went above and beyond and didn't hold anything back that was on their mind."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - Apr. 2019
Project summary: 

AtticSalt Branding provided branding support for a company looking to define and unify its presence. They conducted brainstorming sessions and produced a logo, brand framework, and business model ideas. 

The Reviewer
 
1-10 Employees
 
Scottsdale, Arizona
Meghana Thanki
Naturopathic Doctor, Viva Ananda
 
Verified
The Review
Feedback summary: 

The work satisfied expectations and is used for meetings with potential investors and branding purposes. The AtticSalt Branding team was energetic, caring, and provided a high level of service during the engagement. They were easy to work with, even during long sessions.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I work with a company called Viva Ananda that is an up and coming center for wellness in Scottsdale Arizona. I am one of the owners and specialize in naturopathic medicine.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AtticSalt Branding?

We were looking for general branding help as well as helping us come up a bit with the model of business that fit the branding given that we are many individuals coming together to serve the community. We also needed to get clear on logo, colors, etc.

What were your goals for this project?

To come away with a model of business that we felt good about and unified with as well as have as brand framework to work with

SOLUTION

How did you select this vendor?

We called around to about 4 different companies and they all ranged in pricing. We had an initial meeting with Attic salt and felt they were personable, within a good range as far as budget and the process was going to be fun and enlightening.

Describe the scope of their work in detail.

We had a couple sessions where we put everything that was on our mind onto the table. We did some fun exercises that got us thinking

What was the team composition?

the owner and one other person that we continually worked with

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We will now be using this information to present to investors and use for our own branding materials.

How effective was the workflow between your team and theirs?

Very effective. Our meetings were sometimes 4-8 hours and they made it fun, productive, and always had snacks/brain fuel available.

What did you find most impressive about this company?

They went above and beyond and didn't hold anything back that was on their mind. They helped us decipher some business models as well as came up with the branding and logo and other marketing and brand framework.

Are there any areas for improvement?

Not really

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They made weekends work and were very flexible.
  • 5.0 Cost
    Value / within estimates
    We inquired with a few different companies and they were much more than Attic salt. Attic salt fit right into our budget.
  • 5.0 Quality
    Service & deliverables
    Great. Graphics were wonderful.
  • 5.0 NPS
    Willing to refer
    Very likely. They listened to us and helped get fulfill our needs

Branding and Web Design for a Law Firm

“They love what they do, and that spills over to their interactions with their clients.”

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5.0

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2016
Project summary: 

AtticSalt Branding established a new image for a law firm. After background research sessions, they created essential aspects of the brand identity, including the logo, marketing materials, and website.

The Reviewer
 
Phoenix, Arizona
Jeff Craven
Owner, Craven Law Firm
 
Verified
The Review
Feedback summary: 

The logo and other design elements elevate brand perception in the marketplace. AtticSalt Branding was a dedicated partner. They were committed to returning meaningful materials that encapsulated the brand mission.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of a law firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AtticSalt Branding?

I was in partnership with another lawyer, but we split off and I re-established myself as a singular entity. I wanted to redesign and rebuild my website.

SOLUTION

What was the scope of their involvement?

We went through an exploration process that set up a brand that was unique to me. We sat down at least a couple of times to explore who I was, what I do, and my message and core values. They did a lot of background research and came up with a logo, business card, and overall look for the brand. We then applied that to the website. They were very involved and expended a lot of effort to come up with all the critical aspects of the brand identity, including our tagline. All the materials flow together and frame me very well.

What is the team composition?

I was mainly in contact with the owner. I know he had a team working for him, but I'm not sure of the exact forces behind him.

How did you come to work with AtticSalt Branding?

I was in a networking group with their owner. I went to see him about this rebrand around the time he was establishing his company.

How much have you invested with them?

Throughout our collaboration, I've probably spent between $10,000-$25,000.

What is the status of this engagement?

The whole project took place over a few months in 2016, but we still have occasional follow up conversations for new ways to promote my firm.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I get a lot of positive feedback on the design of my business cards. The logo they created makes me look like a big company with a substantial corner on the market.

How did AtticSalt Branding perform from a project management standpoint?

They're excellent project managers. Our communication is through a mix of phone, email, and in-person meetings, and they tailored our interactions to fit my needs. During the process, we were in touch every couple of weeks.

What did you find most impressive about them?

Their skills, dedication, and passion for their work are all impressive. They love what they do, and that spills over to their interactions with their clients. They care about creating meaningful materials.

Are there any areas they could improve?

I don't have anything they should improve. I have a level of trust in them, and I didn't have any issues. They may not be the quickest or the most economical choice, but they're certainly the best.

Do you have any advice for potential customers?

Budget your time, be patient, and be openminded.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Naming and Branding for Pet Grooming Company

“They did an outstanding job of managing the project and delivering it on time.”

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5.0

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2017
Project summary: 

AtticSalt Branding helped a pet care service provider revamp its brand to reach digital audiences more effectively. Based on collaboration with in-house staff, they came up with a new name and logo.

The Reviewer
 
Scottsdale, Arizona
Srini Vasan
CEO, Pawgo
 
Verified
The Review
Feedback summary: 

Their team’s talent and originality resulted in a high-quality final product. Branding exercises helped them hone in on the organization’s key values and creatively incorporate them into the rebrand. Top-notch project management helped make the process smooth from start to finish.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Pawgo. We’re a mobile platform for pet-care service providers. We offer everything from vans to a scheduling system and answering service—all the necessary infrastructure to allow someone to run a pet-care business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AtticSalt Branding?

We have a 40-year-old brand, and our original name didn’t resonate with prospective customers. We hired AtticSalt Branding to help us reinvent ourselves for the digital age.

SOLUTION

What was the scope of their involvement?

We didn’t give them much direction other than to explain that we wanted a name and image that resonated with mobile, on-demand pet services. They performed market research and strategized for us, then came back with three name choices. We met and went through several brand identity exercises in order to flesh out the concept more fully, which included them learning more about our staff and company culture. Based on the results of those exercises, they gave us their recommendations, and we chose a name. After that, they designed our logo.

What is the team composition?

We worked directly with their CEO, as well as a designer and a content writer.

How did you come to work with AtticSalt Branding?

I received a referral from a professional acquaintance.

What is the status of this engagement?

The project ran from September–December 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The final product is exactly what we wanted the rebrand to look like, and we were able to trademark it successfully. We’ve also seen a significant uptick in business as a result.

How did AtticSalt Branding perform from a project management standpoint?

I’ve worked on projects like this for a number of high-profile companies, and AtticSalt Branding is one of the most impressive partners I’ve worked with. They did an outstanding job of managing the project and delivering it on time.

In terms of communication, we primarily kept in touch via email, but we also had face-to-face meetings.

What did you find most impressive about them?

With a branding agency, you want to see creativity, and that’s what stands out about them. They’re original, creative, and talented. I got what I paid for in terms of their ability to define our brand and design the materials.

Are there any areas they could improve?

I can’t think of anything.

Do you have any advice for potential customers?

Be very clear on your motive for hiring them and then allow them the freedom to do their job during the discovery process. Don’t try to steer them in a particular direction.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Brand Creation for Integrative Medical Practice

“I was impressed by their attention to detail and ability to convey our personality through our brand.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
July - Oct. 2015
Project summary: 

After a series of thorough discovery workshops, AtticSalt Branding developed a comprehensive brand package, which included a name, logo, mission statement, messaging, font, and color palette.

The Reviewer
 
1-10 Employees
 
Scottsdale, Arizona
Matthew Hernandez, ND
Co-Owner & Physician, Ethos Integrative Medicine
 
Verified
The Review
Feedback summary: 

The new brand identity was memorable and stood out from other medical practices. AtticSalt Branding took the time to understand the business before making suggestions. Their thoughtful approach combined with their creative talent make them excellent options for future work.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the co-owner of and physician at Ethos Integrative Medicine. Based in Scottsdale, Arizona, we specialize in hormone therapy and regenerative medicine for individuals wanting to maintain an active lifestyle.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AtticSalt Branding?

We hired AtticSalt Branding to help us develop a brand and give us a clear, concise message of who we are. 

What were your goals for this project? 

Our primary objective was to develop a brand that stood out from other medical clinics and showcased our unique personality.

SOLUTION

How did you select this vendor?

After our search, we interviewed two branding companies and found that AtticSalt Branding best understood what we wanted. They took the time to get to know what our strengths were and used that to develop our branding. 

Describe the scope of their work in detail. 

We first started with a few discovery sessions, which they used to get a feel for our personality, strengths, weaknesses, approach, and medical philosophy. We told them the feel that we were going for and how we wanted to be perceived. 

We also used this time to point out what we didn't want in our branding. For example, everyone in our profession uses blue and green as their primary colors and shares other similarities, which we wanted to avoid. 

Following the discovery sessions, AtticSalt Branding presented a few identity pieces, including potential names, list of values, vision, mission statement, and more. Once we picked the theme that we liked, they went back to determine colors, fonts, logos, and other visual assets. They presented us with the final copy, which we still use to this day.

What was the team composition?

Rani (CEO & Brand Strategist, AtticSalt Branding) served as our main contact, but he also had a team of people with him.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

To this day, we absolutely love our brand. We constantly get compliments on the logo and colors, and our new patients comment on how much we stand out from other medical practices. On top of that, many people who’ve seen our brand find it easy to remember. 

We recently hired a company to improve our SEO but were worried that they might modify our site to be more cookie-cutter. However, our brand was strong enough to withstand the revamp and continues to distinguish itself.  

How effective was the workflow between your team and theirs? 

AtticSalt Branding completed the project in a timely manner. All team members were professional and communicated clearly with us.

What did you find most impressive about this company?

I was impressed by their attention to detail and ability to convey our personality through our brand. They hit the nail on the head with every single thing. 

Are there any areas for improvement? 

At the time, they were a young company that still had small improvements to make in their processes, but I can’t remember anything off the top of my head. I would definitely hire them again for future projects.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer