How did you select this vendor?
After our search, we interviewed two branding companies and found that AtticSalt Branding best understood what we wanted. They took the time to get to know what our strengths were and used that to develop our branding.
Describe the scope of their work in detail.
We first started with a few discovery sessions, which they used to get a feel for our personality, strengths, weaknesses, approach, and medical philosophy. We told them the feel that we were going for and how we wanted to be perceived.
We also used this time to point out what we didn't want in our branding. For example, everyone in our profession uses blue and green as their primary colors and shares other similarities, which we wanted to avoid.
Following the discovery sessions, AtticSalt Branding presented a few identity pieces, including potential names, list of values, vision, mission statement, and more. Once we picked the theme that we liked, they went back to determine colors, fonts, logos, and other visual assets. They presented us with the final copy, which we still use to this day.
What was the team composition?
Rani (CEO & Brand Strategist, AtticSalt Branding) served as our main contact, but he also had a team of people with him.