What evidence can you share that demonstrates the impact of the engagement?
I was blown away by the designer’s quality of work. It was world-class design work. It increased our level of communication and clarity with our main donors. It also helped bring in three new partners. We also expanded our Microsoft partnership. The team at AtticSalt Branding’s work opened the door for major partnerships.
Since I left the team, they recently launched the website, which is more than likely bringing in new leads. During our end of the year board meeting, one of the highlights was the brand update and PowerPoint template that they now use for everything.
How did AtticSalt Branding perform from a project management standpoint?
They were absolutely stellar when it came to project management. Throughout, there were regular check-ins with set expectations for communication. Rani workshopped ideas with us, gave us feedback, and provided overall creative direction training. We also used Slack.
AtticSalt Branding went above and beyond to give us an exceptional project.
Even if we needed a fast turnaround, they helped to refine our pitch deck for potential partners, so we could have the confidence to land those deals.
What did you find most impressive about them?
Their out-of-the-box thinking makes them stand out. Their team blends their design skills and clear communication with fresh ideas. The creativity of their team would make me want to work with them again.
Are there any areas they could improve?
Given the scope of the contract, they went above and beyond. I feel like, in some cases, they pushed the box so far that the nonprofit was unsure if it would land with our partners. Nonprofits are usually traditional, and Rani’s team pushes the envelope.
Do you have any advice for potential customers?
Clients should know that they’re working with a creative agency. To start off, customers should have a workshop with their team to communicate core values and other processes. If they understand the organization, they can understand what the client is trying to do and communicate it as effectively as possible.