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Clear positioning with research, not guesses

Map & Fire uses a unique mix of research, market data, and strategy to uncover what your customers need, how they think, and why they buy.

Our in-house positioning and messaging software gives us data and insights into your competition and market trends that can't be accessed anywhere else. 

Working together we'll develop positioning that stands out in the landscape and messaging and design that your customers won't forget.

  • Min project size
    $5,000+
  • Hourly rate
    $150 - $199 / hr
  • Employees
    2 - 9
  • Locations
    Torrance, CA
  • Year founded
    Founded 2015
  • Languages
  • Timezones

1 Language that we service

  • English

1 Timezone that we service

PST
Pacific Standard Time (PST)

1 Locations

  • Torrance , CA

No have been added yet...

    Pricing Snapshot

    Min. project size $5,000+
    Avg. hourly rate $150 - $199 /hr
    Rating for cost 5 /5

    What Clients Have Said

    Map and Fire is praised for their competitive pricing and strong value for cost, often fitting clients' budgets. Specific project costs include approximately $5,500 for a brand naming survey. Clients report timely delivery and effective communication, enhancing overall satisfaction.

    This summary is based on verified Clutch reviews.

    Most Common Project Size

    $10,000 - $49,999 based on 27 reviews
    < $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
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    Map and Fire Review Insights

    Overall Review Rating

    5.0
    • Quality 4.9
    • Schedule 4.9
    • Cost 5.0
    • Willing to Refer 5.0

    Top Mentions

    Review Highlights

    • Strong Market Research Capabilities

      Map and Fire consistently delivered thorough market research, helping clients understand their target audiences and refine their strategies. Clients across various industries praised their ability to gather insights and provide actionable recommendations.

    • Effective Brand Strategy Development

      The company is lauded for its ability to craft detailed brand strategies and guidebooks, helping clients articulate their brand identity and positioning. Clients appreciated their structured approach and the clarity brought to their brand messaging.

    • Deep Understanding of Client Needs

      Map and Fire's ability to listen and understand client needs was a recurring theme. Their tailored approach and attention to detail ensured that solutions were aligned with client goals, making them a preferred partner for many.

    • Proactive Client Engagement

      Map and Fire's team is praised for their proactive approach, often reaching out with new ideas and suggestions even when not actively engaged in a project. This demonstrates their commitment to client success.

    • Creative and Innovative Solutions

      The team at Map and Fire is commended for their innovative approach to branding and marketing challenges. Clients valued their creativity in developing strategies that resonated with target audiences.

    • Limited Service Offerings

      A few clients mentioned that expanding services, such as adding copywriting and design, could make Map and Fire a more comprehensive solution provider. This suggests a potential area for service expansion.

    Map and Fire Reviews

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    Market Research Services for Technical Consulting Company

    • Market Research
    • $10,000 to $49,999
    • Mar. - Apr. 2025
    4.5
    Quality
    4.0
    Schedule
    5.0
    Cost
    4.5
    Willing to Refer
    5.0

    "The speed to value was far beyond what we were getting from other research vendors."

    Director of Marketing, Aptitude 8
    Ryan Gunn
    Verified
    • Consulting
    • New York City, New York
    • 51-200 Employees
    • Online Review
    • Verified

    Map and Fire conducted research for a technical consulting company. The team identified the technology stack for the associations industry and identified GTM challenges and opportunities for the client.

    Market Research for Mobile Gaming Company

    • Market Research
    • Confidential
    • Nov. - Dec. 2024
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Their ability to analyze customer behavior, identify key needs, and tailor strategies accordingly set them apart."

    Marketing Manager, Bigger
    Doğukan Dağ
    Verified
    • Gaming
    • Turkey
    • 11-50 Employees
    • Online Review
    • Verified

    Map and Fire provided market research services for a mobile gaming firm. They created a workbook that included a target customer framework, JTBD, job stories, value analysis elements, and strategic exercises.

    Market Research & Branding for DJ Bookings & Education Co

    • Branding Market Research Marketing Strategy
    • Less than $10,000
    • Mar. - Apr. 2024
    5.0
    Quality
    5.0
    Schedule
    4.5
    Cost
    5.0
    Willing to Refer
    5.0

    "Map and Fire was great in pushing forward phases of the project."

    VP of Finance & Strategy, Scratch Music Group
    Jeremy Bernstein
    Verified
    • Arts, entertainment & music
    • New York City, New York
    • 1-10 Employees
    • Online Review
    • Verified

    Map and Fire conducted market research and analysis for a DJ entertainment and education company. They helped review the survey data, develop an initial brand positioning strategy, and create a guidebook.

    Brand Naming Survey for Marketing Agency

    • Branding Market Research
    • Less than $10,000
    • Mar. - Apr. 2024
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “Map and Fire was amazing at understanding what we needed and delivering it.”

    Senior Project Manager, JDA Worldwide
    Anna M.
    Verified
    • Advertising & marketing
    • Indianapolis, Indiana
    • 11-50 Employees
    • Phone Interview
    • Verified

    A marketing agency hired Map and Fire to conduct a brand naming survey for a third-party customer. The team also delivered a report on the survey’s results and offered their insights into the survey. 

    Brand & Marketing Strategy Consulting for IT Services Firm

    • Advertising Branding Content Marketing Market Research Marketing Strategy Search Engine Optimization Social Media Marketing
    • Confidential
    • Jan. 2023 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They've done an excellent job working with our entire team."

    Marketing Director, IT Services Company
    Anonymous
    Verified
    • IT Services
    • San Diego, California
    • 51-200 Employees
    • Online Review
    • Verified

    Map & Fire provides consulting services for an IT services company. The team collaborates with the client on their brand and marketing strategy. 

    Brand Strategy for Health Drink Company

    • Branding
    • $10,000 to $49,999
    • Aug. - Sep. 2022
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They really listened to our thoughts and concerns."

    Co-Founder, Health Drink Company
    Mandy Liao
    Verified
    • Food & Beverages
    • Irvine, California
    • 1-10 Employees
    • Online Review
    • Verified

    Map & Fire was hired by a health drink company to help in creating a brand strategy and building a solid foundation for future growth. They had a kickoff meeting where they discussed the project goals.

    Name, Branding & Logo Design for Career Help Company

    • Branding
    • $10,000 to $49,999
    • Jan. - Mar. 2022
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They never waivered in assuring me that they knew best, and they were correct."

    Founder & President, Zengig.com
    Pete Newsome
    Verified
    • Publishing
    • Orlando, Florida
    • 11-50 Employees
    • Online Review
    • Verified

    Map & Fire helped a career help company develop a name and branding that properly represented their business. They facilitated joint meetings and discovery sessions. The team also designed the client's logo.

    Branding for Digital Transformation Company

    • Branding
    • $10,000 to $49,999
    • June 2021 - Apr. 2022
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They did everything we asked of them, always meeting or exceeding our expectations."

    Marketing Director, Eleviant Tech
    Dan Sturdivant
    Verified
    • IT Services
    • Richardson, Texas
    • 201-500 Employees
    • Online Review
    • Verified

    Map & Fire created new brand guidelines for a digital transformation company. They devised an overall brand strategy, designed new brand and product logos, and defined the brand and product names.

    Brand Strategy for Giftable Tree Retailer

    • Branding Digital Strategy Other Digital Marketing
    • $10,000 to $49,999
    • Feb. - Mar. 2022
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They made suggestions that we were immediately able to implement to help our customers better navigate our offering."

    Owner & Founder, Little Saps
    Carrie McClain
    Verified
    • Agriculture
    • Grassy Creek, North Carolina
    • 1-10 Employees
    • Online Review
    • Verified

    Map & Fire has made branding strategies for a giftable tree retailer. They had aimed to create a guidebook that directed the client's future messaging. 

    Branding for Cleaning Products Company

    • Branding
    • $10,000 to $49,999
    • Nov. - Dec. 2021
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "We were giddy anytime we got fresh copy from them because we knew it was going to blow our socks off."

    President, Microfiber Wholesale
    Brett Haney
    Verified
    • Retail
    • Riverside, California
    • 11-50 Employees
    • Online Review
    • Verified

    A cleaning products company partnered with Map & Fire to build their brand. The team conducted interviews with stakeholders, delved into the client's history, and rounded its values, positioning, and messaging.

    Showing 1-11 of 32 Reviews

    Services provided

    • SEO
    • Web Development
    • Pay Per click
    • Web design

    Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

    Learn More
    Verified Client Reviews
    23
    Overall Review Rating
    5
    Source
    Clutch
    Last Updated
    April 17, 2025

    Business Entity

    Business Entity Name Map & Fire, LLC
    Source California Secretary of State
    Jurisdiction of Formation California
    Date of Formation May 15, 2015
    Status Active
    Last Updated July 3, 2021
    ID 201513910435

    Credit Report Results

    International Credit Risk Assessment Low Risk
    Source Creditsafe
    Last Updated January 1, 2022
    Learn More About The Clutch Verification Process

    Locations (1)

    3414 Garnet St TorranceCA, United States 90503

    2 - 9

    Contact Map and Fire

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