Map and Fire

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of (a/an) IT Services

Describe what your company does in a single sentence.

We provide people-focused IT for modern, creative, and innovative organizations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Map & Fire to accomplish?

• Brand strategy
• Market Research
• Web Development

SOLUTION

How did you find Map & Fire?

Referral

Why did you select Map & Fire over others?

• Great culture fit
• Referred to me
• Other

What was the size of Map & Fire’s team?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Map & Fire to consult and collaborate on our brand and marketing strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Since we started our engagement with Map & Fire, we've refined our brand strategy, clarified our messaging and rolled out a new brand campaign driving new business leads. Since the beginning of our engagement, the quantity and quality of our leads have increased.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Map & Fire are extremely responsive and are always prepared for our meetings. The insights they provide are thorough and unlike other vendors I've worked with in the past, I don't hear excuse after excuse about why things are late or hardly done.

What was your primary form of communication with Map & Fire?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

What I admire most about working Map & Fire is their ability to get you thinking. They've done an excellent job working with our entire team, taking the various perspectives and opinions, and helping us to distill key ideas and concepts into an amazing brand strategy. We wouldn't be where we are now without their collaboration.

Are there any areas for improvement or something Map & Fire could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I’m one of the founders. We specialize in healthy drinks.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Map & Fire, and what were your goals?

We are a start up and needed them to help us with the brand strategy and to build a solid ground for future growth.

SOLUTION

How did you select this vendor?

Interviewed many. We decided to go with them after a couple rounds of discussions with Clay. He was super responsive to our questions and very clear what could be done.

Describe the scope of their work in detail, including any steps and the final deliverables.

We had a kickoff meeting where they got a much better understanding of our idea and what we would like to achieve. Then based off that, they started to lead the way and took us through the brand guide book, at the end gave us a whole package.

How many people from the vendor's team worked with you, and what were their positions?

Clay led the team of three, Arielle and Tracy. Both Clay and Arielle are experts in brand strategy.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are brand new so no comparison yet, but we believe we now have a solid foundation to start.

Describe their project management style, including communication tools and timeliness.

Weekly zoom meetings plus work notes on Basecamp to keep everyone updated.

What did you find most impressive or unique about this company?

They really listened to our thoughts and concerns. Since every brand is unique, it’s definitely not an one size fits all scenario. We appreciated that they took the time to listen to our new thoughts every week.

Are there any areas for improvement or something they could have done differently?

All good! We wanted to have in person meeting as it has always worked better for us, but in turns out zoom worked out fine with this team!

BACKGROUND

Please describe your company and your position there.

I'm the President & Founder of zengig.com. Our mission is to empower and enable individuals to maximize their career potential by providing the most comprehensive platform of resources, tools, guidance, and advice for every professional journey. In short, our site offers career help for everyone who needs it.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Map & Fire, and what were your goals?

Determining a name and brand hat represented who we are, who we want to be, and how we believe others should see us. This effort included internal and external messaging, logo design, and choosing colors.

SOLUTION

How did you select this vendor?

Map & Fire was referred to me by a business associate and friend as a uniquely creative organization who operated in a personal, intimate manner. After an initial conversation it was clear they were exactly who I both needed and wanted as a partner.

Describe the scope of their work in detail, including any steps and the final deliverables.

I tend to operate in a 'ready, fire, aim' fashion, so I was initially thinking the process would be relatively quick. Knowing better (and being unafraid to take control), May & Fire held true to their process of deep discovery, which thankfully forced my team to reach conclusions and come up with answers that wouldn't have been possible on our own. The process included joint meetings and independent sessions. While new to us, it was clear that the process was finely tuned, and the end result was something special.

How many people from the vendor's team worked with you, and what were their positions?

Four, including their Founder, Clay, plus members of Map & Fire's creative team (which included a graphic designer - I'm not certain of the others' titles).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Any amazing name and brand that we're extremal proud to have.

Describe their project management style, including communication tools and timeliness.

Very accessible and consistent. We primarily used Basecamp and Zoom, but Clay was always quick to respond via text or phone.

What did you find most impressive or unique about this company?

Their process, and again, their willingness to not let me fast-forward through it. As a business owner I can be pretty demanding at times, and they never waivered in assuring me that they knew best, and they were correct.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind!

BACKGROUND

Please describe your company and your position there.

I am the Marketing Director at Eleviant Tech, a digital transformation solution provider focusing on Automation & Engagement (Customer & Employees).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Map & Fire, and what were your goals?

Impiger Technologies North America needed to rebrand and position its products and services in the North American region. As a part of the exercise, we wanted to create new Brand Guidelines for the organization and its Solutions and Products. Map & Fire began their process to evaluate our company by conducting client interviews to define who we are as a company and what we mean to our clients. They also helped us rebrand with a new identity and names for the organization and Individual Products.

SOLUTION

How did you select this vendor?

Impiger (prior to becoming Eleviant) worked with several branding agencies and did multiple levels of discussions with prospective vendors. Being a SAGE archetype organization we felt Map & Fire (which is also a SAGE archetype company) would be best suited for us. After a few rounds of discussions with the Map & Fire Team and internal discussions, we proceeded in engaging with them.

Describe the scope of their work in detail, including any steps and the final deliverables.

As a marketing director, it was beneficial that they understood us and could help determine what we wanted the business to do next and how to translate that into an overall brand strategy that would help our company have an excellent future. They carefully articulated the process for us with clear deliverables, and timelines and helped us every step of the way. We went through the following steps:

• Customer Research
• Overall Brand Strategy
• Brand Positioning
• Brand Name Definition
• Logo Iteration Journey (Corporate)
• Logo implementation and Brand Guidelines
• Product Name Definitions (for multiple products & Solutions Eleviant holds)
• Product Positioning Statement
• Logo Iteration Journey for individual products
• Current State

How many people from the vendor's team worked with you, and what were their positions?

We worked with Clay (Lead Strategist & Founder), Serena (Brand Strategist), and Tracy (Executive Producer).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Map & Fire provided feedback and insights that we could immediately put into action in order to assist potential clients in gaining a deeper comprehension of the value we provide.

Describe their project management style, including communication tools and timeliness.

Map & Fire has tremendous experience and innovative strategies, and they adjusted the things we said into a suitable brand for our organization. They genuinely listened to what our team had to say. Our confidence in the brand strategy and guidebook they crafted was fueled by their apparent comprehension of who we were and where we want to go. They also used a project management tool (Basecamp) to communicate and work on documents collaboratively in real time.

What did you find most impressive or unique about this company?

Total professionalism. I can’t speak highly enough about the team. We weren’t sure of everything we would need in this rebranding process. They did everything we asked of them, always meeting or exceeding our expectations. They were so easy to work with and did quality work. When another project came up, it was a no-brainer to hire them for it. They didn’t have an ego; they were fun and easy to work with.

Are there any areas for improvement or something they could have done differently?

No, I wouldn’t change anything about their work styles. We’ve worked very well together, and they’re very flexible. Thus, whenever we’ve seen a change needed, they’re very willing to change and accommodate our needs.

BACKGROUND

Please describe your company and your position there.

I am the founder and owner of a ecommerce brand focused on giftable trees.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Map & Fire, and what were your goals?

Before our company entered its next growth phase, we wanted to make sure our messaging was on point. We hired Map & Fire to review our brand strategy and create a brand strategy guidebook to direct our future messaging.

SOLUTION

How did you select this vendor?

We followed Map & Fire for several years, so we were already aware of their work. Once the time was right for our company, we contacted Map & Fire to determine if they were able to help us. We were impressed by their insight and hired them.

Describe the scope of their work in detail, including any steps and the final deliverables.

They provided a step-by-step workbook that a joint team from Little Saps and Map & Fire completed together. What was especially helpful for me as a small business owner - they listened to us explain who we are now and what our vision for the company is and they were able to distill all of it into a practical, useful guidebook that will help our company navigate the next chapter.

How many people from the vendor's team worked with you, and what were their positions?

I worked with Clay (Lead Strategist), Monika (Strategist & Copywriter), and Tracy (Executive Producer).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They made suggestions that we were immediately able to implement to help our customers better navigate our offering.

Describe their project management style, including communication tools and timeliness.

They were efficient, communicative, and always on time. They've truly listened to our team and did not try to grandstand or talk over us. I felt that they understood us, which was critical if we were to trust the brand strategy and guidebook they created.

What did you find most impressive or unique about this company?

Their patience and accessibility; willingness to listen; and professionalism.

Are there any areas for improvement or something they could have done differently?

No, they were great.

BACKGROUND

Please describe your company and your position there.

I'm the president of a cleaning product brand that primarily sells through ecommerce.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Map & Fire, and what were your goals?

We're embarking on some ambitious growth initiatives and wanted to solidify a few things to help us and to help new employees and contractors we work with in the future. We needed a better understanding of who our customers are, what they care about and are motivated by, and how we can speak to them.

SOLUTION

How did you select this vendor?

Map & Fire was recommended to me by a peer who had worked with them in the past and had a great experience.

Describe the scope of their work in detail, including any steps and the final deliverables.

The deliverable was a brand book. The process to get there was M&F taking the time to learn about us, our history and our values. Then they spend a lot of time interviewing our customers and random members of our target audience. That was followed by working closely with us to document what was learned, refine our values & mission, positioning in the market, UVP's, messaging, etc.

How many people from the vendor's team worked with you, and what were their positions?

Clay (Lead Strategist), Monika (Strategist & Copywriter), and Tracy (Producer)

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The biggest outcome for us has been better clarity as a team, understanding more about what our brand is about and what our customers care about. The results were somewhat surprising to us. It's really changed where we think opportunities exist for our brand and changed how we are going about exploring those opportunities.

t's a little early to say say definitely what the outcomes will be, but I will say that it's changed the way we think and we're more excited about the possibilities to grow than we were previously. We've also been able to use this to more quickly onboard contractors.

Describe their project management style, including communication tools and timeliness.

We had frequent calls, and it felt like progress was being made on a daily basis. While I don't think we rushed the process, we did want to get this done before the start of the new year so we could do a better job of planning initiatives in the coming year.

Map & Fire worked at a quick and steady pace, and we were happy how they were able to stick to the timelines, again, without it feeling rushed. There's a lot about this process that we as a team have to ruminate on, but when we made a decision on something they were always available to discuss it with us, make changes and move forward. We never felt like we were waiting on them, which is a rare feeling with an outside agency of any kind.

What did you find most impressive or unique about this company?

The magic is in Map & Fire's ability to approach what we do from a totally different perspective — one that's informed by customer and market research, and put that perspective down on paper in a way that's easy for anybody to understand. Our team has been working in this company for a long time and we (me especially) start to think we know what the customer needs, we know where the opportunities lie, and we know how to speak to our customers and prospects. It has been invaluable to us to get their perspective.

They're also amazing writers. We were giddy anytime we got fresh copy from them because we knew it was going to blow our socks off and we knew that it would be stuff that would resonate with our customers. We've been so blown away by that that we've continued to work with them on copywriting projects and package redesigning.

Are there any areas for improvement or something they could have done differently?

I really want to be able to give a constructive critique here, but there's honestly nothing that I would have changed about the process. Even the cost of the project, while initially we might have hoped it cost less, there's no question that it was a great value for us.

BACKGROUND

Please describe your company and your position there.

I'm the owner of W4 Products, we manufacture a homeopathic muscle cream that provides both therapeutic pain relief and improved muscle performance at the source of the problem. Unlike other products, Dialed in is the only cream that combines the simple and focused mix of Arnica, Magnesium, and Sodium Bicarbonate with a pleasing neutral scent to provide full muscle and joint performance and relief with the confidence of a formulation developed and vetted by a world-class athlete.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Map & Fire?

We needed help developing a brand message and positioning our product within a fairly competitive market.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for a content marketing company and since covid was in full force, we did a national search. We were impressed with the free Branding and Marketing Workbook that Map & Fire offered on their website and learned so much just from that tool. The interview went great and their reviews were stellar.

Describe the project in detail and walk through the stages of the project.

After our Kick-off meeting, we were given a more in depth workbook that the team guided us through. We identified our unique story, developed key brand messaging, and clarified our product placement within the market. We ended the process with a beautiful Brand Guide that represents a clear perspective for all marketing communication.

How many resources from the vendor's team worked with you, and what were their positions?

There was a team of three working with us: the account manager and owner, and two other content specialists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are a brand new company, going to market next month, so we don't have stats to give yet. However, the workbook we completed has been a lifesaver for me in building our website and social media content from scratch.

How effective was the workflow between your team and theirs?

The workflow was easy. They're a fun group to work with and Zoom sessions made it possible for all of us in different locationsHonestly to work seamlessly together.

What did you find most impressive or unique about this company?

Honestly, I found it so impressive that they were able to flush out such clear messaging and identify our vision for the company based on a few work-sessions. They listened and took the time to research the market.

Are there any areas for improvement or something they could have done differently?

I just wish they could build the website for us - with all the great content they developed.  

BACKGROUND

Please describe your company and your position there.

I am the owner of a health and wellness company. We plan to sell supplements on social media platforms.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Map & Fire, and what were your goals?

We hired Map & Fire for their branding services. They helped to build a brand for our herbal supplements from scratch. The engagement covered brand strategy, brand naming, identity design, packaging design, and copywriting.

SOLUTION

How did you select this vendor?

We found a few matching companies for brand building. We chose this vendor because the owner Clay is a problem solver. He listened to our goals and laid out a clear schedule with detailed steps on how to build our brand from scratch as soon as we had our initial phone call.

His pricing point fits our budget and he has a very professional and credible team. We had no doubt in them.

Describe the scope of their work in detail, including any steps and the final deliverables.

First, Clay and his team members meet with my team to fully understand our concerns and goals. Clay has a detailed guidebook on what information we need to provide.

As we provide them with what we know and what we picture, Clay and his team did thorough researches on the market and gives us their solutions/feedbacks. We had our weekly meetings to update everyone's status.

During the design process, Clay's team provided many different solutions until we had the perfect ones. Their final deliverables were impeccable. We now have full confidence in the brand.

How many people from the vendor's team worked with you, and what were their positions?

We worked with Clay, Tracy, Monika, and Becky.

Clay is the team leader who manages the project. He makes sure every step is impeccable and up to our standard. He oversaw the project to make sure all parts of the branding process point to the same brand image.

Tracy helps to organize and record our meetings. She made sure all meetings and communications went smoothly. She also gave valuable information from a consumer side and with her social media background.

Monika is the writer and herbal specialist. Her choices of words made our brand look more sophisticated and helped our brand to catch customers' attention. She has a profound background in traditional Chinese medicine which made our project much easy and much better.

Becky is the designer. She is very thorough in details and gives multiple creative designs. She was very patient when we want to try out multiple different editions.

This is the dream team! We were so glad and so lucky we picked this team!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Because of this project, we are able to communicate with our other business partners much better. Our business partners have full confidence in us after seeing our brand guide which is a document Clay's team delivered. Clay's team finished the project beyond our expectations.

Because they finished the project much early and much better than we expected, we were able to push our project's timeline forward and that saved us a lot of costs. Clay's final deliverables helped our suppliers, manufacturers, and our IT team to understand much better what we are doing.

Having everybody on the same page makes our future work more efficient.

Describe their project management style, including communication tools and timeliness.

Clay's team uses Basecamps to manage the project. I found this website significantly increased our work efficiency. We communicated through emails and work on google docs. We had weekly Zoom meetings. Clay and his team are around 24/7.

They make sure they can adapt our schedule and they always finish what they promised early to make sure they gave us enough time to discuss and respond.

What did you find most impressive or unique about this company?

This is a team with enthusiasm. They showed their care for our project by doing great works and thinking ahead for us. They are not doing the project just for the sake of finishing the project.

During the process, they make sure that this brand will stand out in competition and the brand image will actually help to sell in the market. Everyone on this team has their expertise and is fully applied to our project.

We are forever grateful for how much they cared. We enjoyed working on this project with them. Our go-to branding heroes.

Are there any areas for improvement or something they could have done differently?

They are perfect to the point where we made them our go-to team for branding and marketing projects.

BACKGROUND

Please describe your company and your position there.

I am the Chief Corporate Learning Officer for Emory Executive Education at the Goizueta Business School, responsible for our non-degree professional and executive development programs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Map & Fire?

We wanted to understand the market and positioning for a new type of program offering that is a cornerstone of how we want to be seen and differentiate ourselves. It was important to us that we bring in outside expertise to help us shape this opportunity differently and more imaginatively.

SOLUTION

How did you select this vendor?

3 companies were referred to us as potential contenders and through an interview and proposal process we quickly landed on Map & Fire as the ideal partner for us.

Describe the scope of their work in detail.

We asked Map and Fire to conduct research via in-depth interviews and surveys with senior executives; to synthesize the findings from each into insights that would inform our direction and the positioning of this new offering in the market. Through this work they were also able to help shape how we described this new offering in a new and fresh way.

What was the team composition?

We worked closely with the senior team throughout the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are about to launch our new offering and have a great deal of confidence that it is built on a good foundation of relevant research, that the approach is solid, the look and feel is fresh and that the program is poised for success in the market.

How effective was the workflow between your team and theirs?

Map & Fire was extremely responsive to our timetable and proved to be a willing and understanding partner for us.

What did you find most impressive about this company?

The groundwork they laid through their preliminary approach was very helpful and the insights they were able to glean from the research was excellent. Most of all their willingness to work in partnership and their obvious interest in us as a client was refreshing.

Is there any area for improvement or anything that could have been done differently?

None that come to mind.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Operations Manager at Iris Healthcare, a SaaS company providing value-added advance care planning (ACP) through a comprehensive suite of tech-enabled solutions for at-risk providers across member populations aimed at reducing unnecessary care utilization, lowering cost of care, improving care quality, and member experience by ensuring that members receive medical care that is consistent with their values, goals and preferences.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Map & Fire, and what were your goals?

Our company is in the process of converting our website from a B2C focus to a B2B focus. We partnered with Map & Fire to facilitate our brainstorming sessions and lead discussions surrounding new messaging that resonated with the C-level executives and healthcare executives.

SOLUTION

How did you select this vendor?

We found several companies that we interviewed. Through the selection process we asked for references and work samples as well as met with company representatives. We felt Map & Fire were the best fit for what we were trying to achieve based on this criteria.

Describe the scope of their work in detail, including any steps and the final deliverables.

We had several 90 minute sessions where Map & Fire led us through brainstorming sessions and extracted key information and details regarding our product and service offerings, our key differentiators from competition and SWOT analysis. Each session we revisited past ideas and expanded on other topics. By the end they provided us with a complete Brand Positioning Deck with suggested messaging and key points that were discovered during our 5 working sessions.

How many people from the vendor's team worked with you, and what were their positions?

We worked with two members from their team the Head of Marketing and Business Development and a Brand Strategist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have been able to utilize some of the new core B2B messaging for several different projects including web, marketing collateral and other marketing projects.

Describe their project management style, including communication tools and timeliness.

We utilized Basecamp for sharing project files and some communication. We also used email for coordination of meetings and follow up or questions for both teams. Everything was on time and within our schedule.

What did you find most impressive or unique about this company?

We liked the process that was utilized to walk us through each sessions. Using Basecamp for document sharing allowed us to easily access documents across team members instead of searching email inboxes. They had a personal connection with our field so there was a good amount of knowledge on their part about what we do and who our target audience is.

Are there any areas for improvement or something they could have done differently?

There was not too much that we could suggest for improvement. Maybe the implementation of a Calendar to more easily schedule meetings/sessions directly with them but that was not a deal killer.