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Crafting first and lasting impressions

4.8
2 reviews

We help organizations succeed in times of evolutionary change.

North Street is an independently-owned creative services, design, and brand strategy studio. We are in the business of making first and lasting impressions, which we do through the creation of impactful brand identities, websites, content, and campaigns.

Founded in 2010 and located in New York City’s seaport district, North Street is an award-winning, interdisciplinary team of visual designers, strategists, content creators, and engineers. We have deep knowledge and experience in both the financial and professional services sectors. We also serve non-profits and consumer brands.
 

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$25,000+
 
$200 - $300 / hr
 
2 - 9
 Founded
2010
Show all +
New York, NY
headquarters
  • 133 Beekman Street, No. 303
    New York, NY 10038
    United States
    +1.212.227.1301
other locations
  • 225 Dyer Street, Floor 3
    Providence, RI 02903
    United States
    6468758609

Portfolio

Key clients: 

4Ocean, American Express, Bark, Bloomberg Beta, Carr Workplaces, L’Oreal, Loews Hotels, MasterCard, The New York Times, Pensions & Investments

Boston Trust Walden Image

Boston Trust Walden

We partnered with Boston Trust & Investment Managment Company and Walden Asset Management to develop a visual identity system that brings the two practices together under a new Boston Trust Walden brand. Through close collaboration with the Boston Trust Walden team, North Street created a logo and tagline, along with a website, business cards, and marketing materials.

Boston Trust Walden Image

Boston Trust Walden

We partnered with Boston Trust & Investment Managment Company and Walden Asset Management to develop a visual identity system that brings the two practices together under a new Boston Trust Walden brand. Through close collaboration with the Boston Trust Walden team, North Street created a logo and tagline, along with a website, business cards, and marketing materials.

Boston Trust Walden Image

Boston Trust Walden

We partnered with Boston Trust & Investment Managment Company and Walden Asset Management to develop a visual identity system that brings the two practices together under a new Boston Trust Walden brand. Through close collaboration with the Boston Trust Walden team, North Street created a logo and tagline, along with a website, business cards, and marketing materials.

Ruby-Collins General Contractors Image

Ruby-Collins General Contractors

Ruby-Collins is an award-winning design-build construction firm with more than six decades of experience and $1.2B in completed projects.

Despite their experience and success, Ruby-Collins’ existing branding and marketing materials were dated and visually disjointed. The company required an identity refresh that accurately represented their heritage and expertise, and maintained visual consistency from their corporate

…
headquarters to the job site.

We modernized their logo into a distinctive design that looks and feels like a natural evolution of their existing branding. The old Ruby-Collins logo was limited in its applications, so we introduced a new “RC” logomark suited for everything from social media avatars to hard hats.

The design system we constructed is a reflection of the work they perform — meticulous, utilitarian, and built to last.

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Ruby-Collins General Contractors Image

Ruby-Collins General Contractors

Ruby-Collins is an award-winning design-build construction firm with more than six decades of experience and $1.2B in completed projects.

Despite their experience and success, Ruby-Collins’ existing branding and marketing materials were dated and visually disjointed. The company required an identity refresh that accurately represented their heritage and expertise, and maintained visual consistency from their corporate

…
headquarters to the job site.

We modernized their logo into a distinctive design that looks and feels like a natural evolution of their existing branding. The old Ruby-Collins logo was limited in its applications, so we introduced a new “RC” logomark suited for everything from social media avatars to hard hats.

The design system we constructed is a reflection of the work they perform — meticulous, utilitarian, and built to last.

Read more...
Ruby-Collins General Contractors Image

Ruby-Collins General Contractors

Ruby-Collins is an award-winning design-build construction firm with more than six decades of experience and $1.2B in completed projects.

The company's existing website was outdated and did not communicate their technologically advanced offerings. We designed and built a robust, highly interactive website that showcases their work, profiles the company’s rich history, and serves as a resource hub for onboarding vendors

…
and recruiting talent.
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Martec Group Image

Martec Group

For over 30 years, The Martec Group has provided unsurpassed B2B market research to Fortune 500 companies around the world. Their original branding and digital presence did little to convey their experience or position as a global leader in market research.

We started with a deep dive into the Martec universe, interviewing key stakeholders and reviewing existing marketing materials. It became clear Martec’s branding was

…
antiquated and inconsistent across multiple touchpoints, so we focused our efforts on modernizing and unifying the brand experience. We contemporized the company’s original logomark, introduced a new tagline, and built an identity system that easily scales across all company collateral.
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Martec Group Image

Martec Group

For over 30 years, The Martec Group has provided unsurpassed B2B market research to Fortune 500 companies around the world. Their original branding and digital presence did little to convey their experience or position as a global leader in market research.

We started with a deep dive into the Martec universe, interviewing key stakeholders and reviewing existing marketing materials. It became clear Martec’s branding was

…
antiquated and inconsistent across multiple touchpoints, so we focused our efforts on modernizing and unifying the brand experience. We contemporized the company’s original logomark, introduced a new tagline, and built an identity system that easily scales across all company collateral.
Read more...
Martec Group Image

Martec Group

For over 30 years, The Martec Group has provided unsurpassed B2B market research to Fortune 500 companies around the world.

Their existing website required a complete overhaul. We reconceived the site architecture from the ground up. Using atomic design principles, we designed and developed a modular website that empowers the client to easily rearrange content on a page-by-page basis.

Prescience Point Capital Management Image

Prescience Point Capital Management

Prescience Point is a private investment manager that exposes publicly traded companies engaged in corporate wrongdoing. Their findings take the form of extensive research reports that are published to their website and promoted through eblasts, social media, and televised media appearances.

Historically their research has focused on B2B companies and, while impactful, rarely circulated beyond the investment community.

…
A new investigative report on Kellogg’s meant that Prescience Point’s findings would be thrust into the public spotlight for the first time. The company recognized that their marketing materials needed to be both visually striking and consistent in order to appeal to a broader audience.
Read more...
Prescience Point Capital Management Image

Prescience Point Capital Management

Prescience Point is a private investment manager that exposes publicly traded companies engaged in corporate wrongdoing. Their findings take the form of extensive research reports that are published to their website and promoted through eblasts, social media, and televised media appearances.

Historically their research has focused on B2B companies and, while impactful, rarely circulated beyond the investment community.

…
A new investigative report on Kellogg’s meant that Prescience Point’s findings would be thrust into the public spotlight for the first time. The company recognized that their marketing materials needed to be both visually striking and consistent in order to appeal to a broader audience.
Read more...
Prescience Point Capital Management Image

Prescience Point Capital Management

Prescience Point is a private investment manager that exposes publicly traded companies engaged in corporate wrongdoing. Their findings take the form of extensive research reports that are published to their website and promoted through eblasts, social media, and televised media appearances.

Historically their research has focused on B2B companies and, while impactful, rarely circulated beyond the investment community.

…
A new investigative report on Kellogg’s meant that Prescience Point’s findings would be thrust into the public spotlight for the first time. The company recognized that their marketing materials needed to be both visually striking and consistent in order to appeal to a broader audience.
Read more...
The Landmark Image

The Landmark

The Landmark is a thoughtfully appointed coworking environment offering amenities on par with a boutique hotel or private club.

In a space saturated with coworking options, we helped The Landmark develop their brand position as a premium alternative to its peers. We developed a logo, visual identity, and collateral that complement The Landmark’s architect-designed interiors and all-inclusive member experience.

The Landmark Image

The Landmark

The Landmark is a thoughtfully appointed coworking environment offering amenities on par with a boutique hotel or private club.

In a space saturated with coworking options, we helped The Landmark develop their brand position as a premium alternative to its peers. We developed a logo, visual identity, and collateral that complement The Landmark’s architect-designed interiors and all-inclusive member experience.

The Landmark Image

The Landmark

The Landmark is a thoughtfully appointed coworking environment offering amenities on par with a boutique hotel or private club.

In a space saturated with coworking options, we helped The Landmark develop their brand position as a premium alternative to its peers. We developed a logo, visual identity, and collateral that complement The Landmark’s architect-designed interiors and all-inclusive member experience.

Reviews

4.8
2 reviews
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Investment Research Report for Media Company

"The team was flexible as possible with deadlines but firm when they needed to be to keep us on track..."

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4.5

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
Sept. 2015 - May 2016
Project summary: 

North Street Creative used an existing research report about investment challenges to craft a story for an audience of investment professionals.

The Reviewer
 
11-50 Employees
 
New York, New York
Greg Crawford
Director of Content Solutions, Pensions & Investments
 
Verified
The Review
Feedback summary: 

Despite changing requirements, the vendor maintained a professional attitude to deliver high-quality, engaging results. The third-party client was was so happy with their work that they extended the scope of the project. The team prioritized customer satisfaction above all else.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the director of content solutions for Pensions & Investments newspaper, the leading news and information source for institutional investors. In this role, I works with clients to create compelling and insightful sponsored content that helps them tell their stories to the P&I audience, which includes the world's largest pension funds.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire North Street Creative?

One of our asset management clients partnered with us to survey our readership on the major investment challenges and trends and then to take the raw results and turn it into a compelling research paper.

What were your goals for this project?

Our goals were to 1) tell a thorough and complete story about what investment challenges our institutional investor audience were facing and to deliver that story in an engaging format. The final piece had to look good both in print and online.

SOLUTION

How did you select this vendor?

We had worked with North Street previously.

Describe the scope of their work in detail.

The North Street team had to take the research report, understand it and use that information to tell the story in a way that would resonate with the Pensions & Investments audience - a group of well trained and sophisticated investment professionals who don't have a lot of spare time. It would require a fair amount of back-and-forth between the team, the P&I team and the client.

What was the team composition?

We worked with the firm's principals and at least two designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This project proved more challenging than we thought, largely because of changing demands from the P&I client, the late introduction of new design specs and other issues. But throughout, the North Street team was totally professional, flexible and on top of their game to deliver results that we were comfortable sharing with the client until the client was satisfied. The client was so pleased with the work that they engaged Pensions & Investments to develop a series of three half-day conferences in select cities across the U.S. to present the research paper to the P&I audience.

How effective was the workflow between your team and theirs?

The workflow was very effective. The North Street team was flexible as possible with deadlines but firm when they needed to be to keep us on track to produce the best results possible.

What did you find most impressive about this company?

It's just a good group of professionals who know what they're doing and make you feel as if you are their most important client. Never once did we feel like our project was taking a back seat to another one or that our delays were leading the team to spend less time or put less focus on our project.

Are there any areas for improvement?

Nothing comes to mind.

4.5
Overall Score I wish we had more opportunities to work together.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    I never had a problem. The team even came up to our offices a few times.
  • 4.0 Cost
    Value / within estimates
    North Street is more expensive than other design firms we use but their work is better, so all-in-all, we think North Street fees are appropriate.
  • 5.0 Quality
    Service & deliverables
    North Street grasped the concept and the material and delivered a top-notch product that our client was completely satisfied with.
  • 4.5 NPS
    Willing to refer
    Any time I can I will.

Marketing & Video Production for Market Research Firm

"They act almost like an extension of our marketing department."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - Sept. 2019
Project summary: 

North Street Creative provided an array of marketing services for a market research firm, including a corporate video, content, website management, and design for a physical booth at a trade show. 

The Reviewer
 
51-200 Employees
 
Chicago, Illinois
Frank Hayden
COO, Op4G
 
Verified
The Review
Feedback summary: 

North Street Creative's marketing efforts caused a 20% uptick in website traffic. They succeeded in creating a high-quality corporate video despite a demanding vision for the project. Their team was always willing to identify areas to bring value and seamlessly worked with the client. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Strategic Insights for data collection servicing the market research industry. COO responsible for global strategy and execution.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire North Street Creative?

Corporate Video, Marketing literature, Website Design, Trade show booth

What were your goals for this project?

The corporate video was to connect our customers to the marketplace and how Op4G differentiates it's operational excellence in the market.

SOLUTION

How did you select this vendor?

Extensive background reviews and I conducted working sessions with all the agencies. NorthStreet came out on top with their consultation, design, solutions and most importantly - their listening skills.

Describe the project in detail.

The corporate video was the most demanding project we put North Street on for. We laid out the vision on what we wanted to accomplish. They laid out a process that would make the most sense to generate a high quality product that would be marketed globally.

What was the team composition?

What's different about North Street Creative is that you work most of the organization. Tom, the founder is a creative genius that can listen and dissect your needs, then help find solutions to get you to your objectives. The design and project management team there do a phenonimal job.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw immediate success from the website design that generated an increase of 20% more visitors.

How effective was the workflow between your team and theirs?

Due to the scheduling of the workflow, it's an effortless task to work with North Street. They act almost like an extension of our Marketing Department.

What did you find most impressive about this company?

Willingness to listen first then identify areas of opportunity to bring value.

Are there any areas for improvement?

If you could clone their staff, that would be fantastic but impossible.

5.0
Overall Score Trusted partner
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Timely but allows for changes
  • 5.0 Cost
    Value / within estimates
    Reasonable for the value that was received.
  • 5.0 Quality
    Service & deliverables
    Superb work by an outstanding partner
  • 5.0 NPS
    Willing to refer
    Already have!