Crafting first and lasting impressions

We help organizations succeed in times of evolutionary change.

North Street is an independently-owned creative services, design, and brand strategy studio. We are in the business of making first and lasting impressions, which we do through the creation of impactful brand identities, websites, content, and campaigns.

Founded in 2010 and located in New York City’s seaport district, North Street is an award-winning, interdisciplinary team of visual designers, strategists, content creators, and engineers. We have deep knowledge and experience in both the financial and professional services sectors. We also serve non-profits and consumer brands.
 

 
$25,000+
 
$200 - $300 / hr
 
2 - 9
 Founded
2010
Show all +
New York, NY
headquarters
  • 133 Beekman Street, No. 303
    New York, NY 10038
    United States
other locations
  • 225 Dyer Street, Floor 3
    Providence, RI 02903
    United States

Portfolio

Key clients: 
4Ocean, American Express, Bark, Bloomberg Beta, Carr Workplaces, L’Oreal, Loews Hotels, MasterCard, The New York Times, Pensions & Investments
Boston Trust Walden Image

Boston Trust Walden

We partnered with Boston Trust & Investment Managment Company and Walden Asset Management to develop a visual identity system that brings the two practices together under a new Boston Trust Walden brand. Through close collaboration with the Boston Trust Walden team, North Street created a logo and tagline, along with a website, business cards, and marketing materials.

Boston Trust Walden Image

Boston Trust Walden

We partnered with Boston Trust & Investment Managment Company and Walden Asset Management to develop a visual identity system that brings the two practices together under a new Boston Trust Walden brand. Through close collaboration with the Boston Trust Walden team, North Street created a logo and tagline, along with a website, business cards, and marketing materials.

Boston Trust Walden Image

Boston Trust Walden

We partnered with Boston Trust & Investment Managment Company and Walden Asset Management to develop a visual identity system that brings the two practices together under a new Boston Trust Walden brand. Through close collaboration with the Boston Trust Walden team, North Street created a logo and tagline, along with a website, business cards, and marketing materials.

Ruby-Collins General Contractors Image

Ruby-Collins General Contractors

Ruby-Collins is an award-winning design-build construction firm with more than six decades of experience and $1.2B in completed projects.

Despite their experience and success, Ruby-Collins’ existing branding and marketing materials were dated and visually disjointed. The company required an identity refresh that accurately represented their heritage and expertise, and maintained visual consistency from their corporate

headquarters to the job site.

We modernized their logo into a distinctive design that looks and feels like a natural evolution of their existing branding. The old Ruby-Collins logo was limited in its applications, so we introduced a new “RC” logomark suited for everything from social media avatars to hard hats.

The design system we constructed is a reflection of the work they perform — meticulous, utilitarian, and built to last.

Ruby-Collins General Contractors Image

Ruby-Collins General Contractors

Ruby-Collins is an award-winning design-build construction firm with more than six decades of experience and $1.2B in completed projects.

Despite their experience and success, Ruby-Collins’ existing branding and marketing materials were dated and visually disjointed. The company required an identity refresh that accurately represented their heritage and expertise, and maintained visual consistency from their corporate

headquarters to the job site.

We modernized their logo into a distinctive design that looks and feels like a natural evolution of their existing branding. The old Ruby-Collins logo was limited in its applications, so we introduced a new “RC” logomark suited for everything from social media avatars to hard hats.

The design system we constructed is a reflection of the work they perform — meticulous, utilitarian, and built to last.

Ruby-Collins General Contractors Image

Ruby-Collins General Contractors

Ruby-Collins is an award-winning design-build construction firm with more than six decades of experience and $1.2B in completed projects.

The company's existing website was outdated and did not communicate their technologically advanced offerings. We designed and built a robust, highly interactive website that showcases their work, profiles the company’s rich history, and serves as a resource hub for onboarding vendors

and recruiting talent.
Martec Group Image

Martec Group

For over 30 years, The Martec Group has provided unsurpassed B2B market research to Fortune 500 companies around the world. Their original branding and digital presence did little to convey their experience or position as a global leader in market research.

We started with a deep dive into the Martec universe, interviewing key stakeholders and reviewing existing marketing materials. It became clear Martec’s branding was

antiquated and inconsistent across multiple touchpoints, so we focused our efforts on modernizing and unifying the brand experience. We contemporized the company’s original logomark, introduced a new tagline, and built an identity system that easily scales across all company collateral.
Martec Group Image

Martec Group

For over 30 years, The Martec Group has provided unsurpassed B2B market research to Fortune 500 companies around the world. Their original branding and digital presence did little to convey their experience or position as a global leader in market research.

We started with a deep dive into the Martec universe, interviewing key stakeholders and reviewing existing marketing materials. It became clear Martec’s branding was

antiquated and inconsistent across multiple touchpoints, so we focused our efforts on modernizing and unifying the brand experience. We contemporized the company’s original logomark, introduced a new tagline, and built an identity system that easily scales across all company collateral.
Martec Group Image

Martec Group

For over 30 years, The Martec Group has provided unsurpassed B2B market research to Fortune 500 companies around the world.

Their existing website required a complete overhaul. We reconceived the site architecture from the ground up. Using atomic design principles, we designed and developed a modular website that empowers the client to easily rearrange content on a page-by-page basis.

Prescience Point Capital Management Image

Prescience Point Capital Management

Prescience Point is a private investment manager that exposes publicly traded companies engaged in corporate wrongdoing. Their findings take the form of extensive research reports that are published to their website and promoted through eblasts, social media, and televised media appearances.

Historically their research has focused on B2B companies and, while impactful, rarely circulated beyond the investment community.

A new investigative report on Kellogg’s meant that Prescience Point’s findings would be thrust into the public spotlight for the first time. The company recognized that their marketing materials needed to be both visually striking and consistent in order to appeal to a broader audience.
Prescience Point Capital Management Image

Prescience Point Capital Management

Prescience Point is a private investment manager that exposes publicly traded companies engaged in corporate wrongdoing. Their findings take the form of extensive research reports that are published to their website and promoted through eblasts, social media, and televised media appearances.

Historically their research has focused on B2B companies and, while impactful, rarely circulated beyond the investment community.

A new investigative report on Kellogg’s meant that Prescience Point’s findings would be thrust into the public spotlight for the first time. The company recognized that their marketing materials needed to be both visually striking and consistent in order to appeal to a broader audience.
Prescience Point Capital Management Image

Prescience Point Capital Management

Prescience Point is a private investment manager that exposes publicly traded companies engaged in corporate wrongdoing. Their findings take the form of extensive research reports that are published to their website and promoted through eblasts, social media, and televised media appearances.

Historically their research has focused on B2B companies and, while impactful, rarely circulated beyond the investment community.

A new investigative report on Kellogg’s meant that Prescience Point’s findings would be thrust into the public spotlight for the first time. The company recognized that their marketing materials needed to be both visually striking and consistent in order to appeal to a broader audience.
The Landmark Image

The Landmark

The Landmark is a thoughtfully appointed coworking environment offering amenities on par with a boutique hotel or private club.

In a space saturated with coworking options, we helped The Landmark develop their brand position as a premium alternative to its peers. We developed a logo, visual identity, and collateral that complement The Landmark’s architect-designed interiors and all-inclusive member experience.

The Landmark Image

The Landmark

The Landmark is a thoughtfully appointed coworking environment offering amenities on par with a boutique hotel or private club.

In a space saturated with coworking options, we helped The Landmark develop their brand position as a premium alternative to its peers. We developed a logo, visual identity, and collateral that complement The Landmark’s architect-designed interiors and all-inclusive member experience.

The Landmark Image

The Landmark

The Landmark is a thoughtfully appointed coworking environment offering amenities on par with a boutique hotel or private club.

In a space saturated with coworking options, we helped The Landmark develop their brand position as a premium alternative to its peers. We developed a logo, visual identity, and collateral that complement The Landmark’s architect-designed interiors and all-inclusive member experience.

Reviews

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Website Design for Direct-to-Consumer Winery

"They managed to combine elements of modern design with the key functionalities we needed."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Mar. 2019 - Mar. 2020
Project summary: 

North Street Creative ventured to design the website of a direct-to-consumer winery. They worked to create a scalable, user-friendly platform that also adheres to the client's current branding style guide.

The Reviewer
 
11-50 Employees
 
Napa, California
Director of Marketing, Direct-to-Consumer Winery
 
Verified
The Review
Feedback summary: 

North Street Creative delivered a platform that's received rave reviews from the client's independent contractors. The clean, modern aesthetic of the new website now aptly reflects the client's brand identity. The team's streamlined approach to project management guaranteed a successful partnership.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We are a direct to consumer winery with independent contractors who present in-home and Virtual Wine Tastings throughout the country. I am the Director of Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire North Street Creative?

The redesign of our website.

What were your goals for this project?

We needed a revamped, redesigned website to fit our current brand style guidelines and to better serve our independent contractors and customers. Our old website was slow and out of date. We needed the new site design to be mobile-first, user-friendly and, of course, present our brand vision, offerings and products in the best possible way to increase conversions.

One of our top goals was to have a website with as much flexibility and adaptability as possible so that we could adjust elements, content and messaging as needed, now and in the future.

SOLUTION

How did you select this vendor?

I had worked on a project at a previous job that had used North Street and was referred to them again by an associate. The vendor identification process was quite extensive and the pool was narrowed down to two vendors after months of research and proposals.

They fully understood our goals and were open to implementing our ideas, from both a form and function standpoint. They asked great questions, seemed to have a passion for the project and were very thorough in their communications with us. Ultimately, these were the deciding factors. Our Marketing and IT teams were both involved in the final selection.

Describe the project in detail.

I provided the initial list of examples of transitions, effects, buttons and other design elements that I was drawn to, in addition to our fonts, video and photography assets and they used this as a jumping-off point.

One of the major site requirements was to include the ability to have a personalized URL for each of our active independent contractors, presenting the site visitor with their specific information and attributing any sales or form inquiries to them.

North Street took the project from initial design ideas and site requirements (provided by our team) to concept mock-ups, to design, to functional previews and then to the full development of the site. Everything was designed from a mobile perspective first and then was adapted and translated to desktop. They started with the design of a few of our core pages first and then expanded from there.

What was the team composition?

There were six different members of their team that we worked with, two developers, one production director, one creative director, one production coordinator and during the initial meetings and development, their CEO. As the project advanced, I was mostly in communication with one developer and the production director.

Their team, our team, our outside software provider and our former website developer had to work together to resolve questions and ensure a smooth transition to the new site.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Due to factors outside of both our teams' control, the initial timeline got pushed back but I believe this extra time ultimately led to a better website overall and a smoother launch.

Though it's still too soon to tell in terms of quantitative analysis, our independent contractors have sent in dozens of positive reviews of the new site and are incredibly proud to show it off to their customers. Our new website is now a true reflection of who our company is and what we offer.

It has a clean, modern approach that allows our content and message to shine. It is the first impression for anyone looking to become involved with our company and now that impression is a great one.

How effective was the workflow between your team and theirs?

I appreciated the simple, streamlined approach to their project management. The key members of their team were available via email and as needed, we did quick check-in calls for status updates. They were very easy to work with. No egos, no pie in the sky promises, just nice, thoughtful, helpful people with great design sensibility.

We primarily communicated over email and through a Google Sheet I created to track bugs, formatting issues and other testing feedback. Most of this communication was between myself and Dave, their talented Managing Developer. Their team was quick to respond to items listed in this Google Sheet and we worked collaboratively to re-test and confirm fixes.

What did you find most impressive about this company?

They managed to combine elements of modern design with the key functionalities we needed. They were very good at addressing details and understanding our needs. The scope of work was quite extensive and took a great deal of work. Throughout it all, it was a pleasure working with their knowledgeable yet easygoing team.

Are there any areas for improvement?

Nothing specific comes to mind. However, I wish they were based on the West Coast so we could have another in-person, post-launch meeting. (Yes, with wine.)

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev & Design for Financial Advisory

"They did particularly well in terms of understanding who we are, what we do, and how to translate that into a website."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June - Sept. 2019
Project summary: 

North Street Creative revamped an old, outdated website, interactively incorporating a mission statement and quotes from white papers. They made the website sleeker and added a search feature.

The Reviewer
 
1-10 Employees
 
New York, New York
Lauren Archer
Director, Beekman Wealth Advisory
 
Verified
The Review
Feedback summary: 

North Street Creative worked swiftly and their website received extremely positive internal feedback. Responsive and communicative, the team delivered exactly as asked while integrating their own creative ideas. Their ability to understand industries outside their scope made them an ideal partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of Beekman Wealth Advisory, a multi-family wealth management company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with North Street Creative?

We wanted to redo our website because our old one wasn’t up-to-date. In addition to not being mobile- or iPad-friendly, it also had a lot of numbers that made it look too busy. We weren’t specific with our requirements; we just wanted a simple, clean website that better represented who we were.

SOLUTION

What was the scope of their involvement?

Before we started, they created a distribution list for everyone that we were supposed to email on their team. North Street Creative then developed and designed the website, putting our mission statement front and center. 

The team also made the website highly interactive and added functionality that takes users to another page on the site when they click on parts of the mission statement. In addition to adding a search feature on the education part of the website, they incorporated some quotes from our white papers and made them interactive. 

What is the team composition?

We worked primarily with Tom (Founder & CEO) as well as 3–4 other teammates.

How did you come to work with North Street Creative?

They had done the maintenance on our previous website, so when we were looking for someone to develop our new website, we reached out to them. We ultimately chose to work with them because they had good ideas and understood our goals.

How much have you invested with them?

We invested between $20,000–$30,000.

What is the status of this engagement?

We worked together from June–September 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The website was excellent. It was exactly what we wanted and we were so proud of it. We were able to publish it and send it out to our clients, contacts, and Linkedin connections.

How did North Street Creative perform from a project management standpoint?

North Street Creative met every deadline. We had a three-month timeframe and they stuck with it.  They were in constant contact with us via email, over the phone, and in person. They spent a lot of time with us and were very responsive. 

In addition to meeting with us a few times at the beginning of the project, they came to our office when the website was launched internally on their end so that we could go over it together. 

What did you find most impressive about them?

Even though they’re creative people who aren’t in the finance industry, they did particularly well in terms of understanding who we are, what we do, and how to translate that into a website. North Street Creative deals with a variety of different industries and they do a great job within those industries, which isn’t easy.

Are there any areas they could improve?

No, there’s nothing they could’ve done differently.

Do you have any advice for potential customers?

Express your ideas and goals clearly — that’s how we got the most out of the partnership. Since they weren’t well-versed in our industry, we specified our wants and needs and they were able to take that and run with it. Going into it with a clear vision of what you want will help reduce the amount of time it will take to complete the project.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Investment Research Report for Media Company

"The team was flexible as possible with deadlines but firm when they needed to be to keep us on track..."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
Sept. 2015 - May 2016
Project summary: 

North Street Creative used an existing research report about investment challenges to craft a story for an audience of investment professionals.

The Reviewer
 
11-50 Employees
 
New York, New York
Greg Crawford
Director of Content Solutions, Pensions & Investments
 
Verified
The Review
Feedback summary: 

Despite changing requirements, the vendor maintained a professional attitude to deliver high-quality, engaging results. The third-party client was was so happy with their work that they extended the scope of the project. The team prioritized customer satisfaction above all else.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the director of content solutions for Pensions & Investments newspaper, the leading news and information source for institutional investors. In this role, I works with clients to create compelling and insightful sponsored content that helps them tell their stories to the P&I audience, which includes the world's largest pension funds.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire North Street Creative?

One of our asset management clients partnered with us to survey our readership on the major investment challenges and trends and then to take the raw results and turn it into a compelling research paper.

What were your goals for this project?

Our goals were to 1) tell a thorough and complete story about what investment challenges our institutional investor audience were facing and to deliver that story in an engaging format. The final piece had to look good both in print and online.

SOLUTION

How did you select this vendor?

We had worked with North Street previously.

Describe the scope of their work in detail.

The North Street team had to take the research report, understand it and use that information to tell the story in a way that would resonate with the Pensions & Investments audience - a group of well trained and sophisticated investment professionals who don't have a lot of spare time. It would require a fair amount of back-and-forth between the team, the P&I team and the client.

What was the team composition?

We worked with the firm's principals and at least two designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This project proved more challenging than we thought, largely because of changing demands from the P&I client, the late introduction of new design specs and other issues. But throughout, the North Street team was totally professional, flexible and on top of their game to deliver results that we were comfortable sharing with the client until the client was satisfied. The client was so pleased with the work that they engaged Pensions & Investments to develop a series of three half-day conferences in select cities across the U.S. to present the research paper to the P&I audience.

How effective was the workflow between your team and theirs?

The workflow was very effective. The North Street team was flexible as possible with deadlines but firm when they needed to be to keep us on track to produce the best results possible.

What did you find most impressive about this company?

It's just a good group of professionals who know what they're doing and make you feel as if you are their most important client. Never once did we feel like our project was taking a back seat to another one or that our delays were leading the team to spend less time or put less focus on our project.

Are there any areas for improvement?

Nothing comes to mind.

4.5
Overall Score I wish we had more opportunities to work together.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    I never had a problem. The team even came up to our offices a few times.
  • 4.0 Cost
    Value / within estimates
    North Street is more expensive than other design firms we use but their work is better, so all-in-all, we think North Street fees are appropriate.
  • 5.0 Quality
    Service & deliverables
    North Street grasped the concept and the material and delivered a top-notch product that our client was completely satisfied with.
  • 4.5 NPS
    Willing to refer
    Any time I can I will.

Marketing & Video Production for Market Research Firm

"They act almost like an extension of our marketing department."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - Sept. 2019
Project summary: 

North Street Creative provided an array of marketing services for a market research firm, including a corporate video, content, website management, and design for a physical booth at a trade show. 

The Reviewer
 
51-200 Employees
 
Chicago, Illinois
Frank Hayden
COO, Op4G
 
Verified
The Review
Feedback summary: 

North Street Creative's marketing efforts caused a 20% uptick in website traffic. They succeeded in creating a high-quality corporate video despite a demanding vision for the project. Their team was always willing to identify areas to bring value and seamlessly worked with the client. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Strategic Insights for data collection servicing the market research industry. COO responsible for global strategy and execution.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire North Street Creative?

Corporate Video, Marketing literature, Website Design, Trade show booth

What were your goals for this project?

The corporate video was to connect our customers to the marketplace and how Op4G differentiates it's operational excellence in the market.

SOLUTION

How did you select this vendor?

Extensive background reviews and I conducted working sessions with all the agencies. NorthStreet came out on top with their consultation, design, solutions and most importantly - their listening skills.

Describe the project in detail.

The corporate video was the most demanding project we put North Street on for. We laid out the vision on what we wanted to accomplish. They laid out a process that would make the most sense to generate a high quality product that would be marketed globally.

What was the team composition?

What's different about North Street Creative is that you work most of the organization. Tom, the founder is a creative genius that can listen and dissect your needs, then help find solutions to get you to your objectives. The design and project management team there do a phenonimal job.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw immediate success from the website design that generated an increase of 20% more visitors.

How effective was the workflow between your team and theirs?

Due to the scheduling of the workflow, it's an effortless task to work with North Street. They act almost like an extension of our Marketing Department.

What did you find most impressive about this company?

Willingness to listen first then identify areas of opportunity to bring value.

Are there any areas for improvement?

If you could clone their staff, that would be fantastic but impossible.

5.0
Overall Score Trusted partner
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Timely but allows for changes
  • 5.0 Cost
    Value / within estimates
    Reasonable for the value that was received.
  • 5.0 Quality
    Service & deliverables
    Superb work by an outstanding partner
  • 5.0 NPS
    Willing to refer
    Already have!