Crafting first and lasting impressions
North Street is an independently-owned creative services, branding, and design studio with offices in New York City and Providence, RI. We help organizations better engage and retain their audiences by crafting exceptional brand identities, websites, content, campaigns, and marketing materials.
Founded in 2010, North Street is an award-winning, interdisciplinary team of visual designers, strategists, content creators, and engineers. We have deep knowledge and experience in the professional services, financial services, nonprofit, and consumer sectors.
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4Ocean, American Express, Bark, Bloomberg Beta, Carr Workplaces, L’Oreal, Loews Hotels, MasterCard, The New York Times, Pensions & Investments
Boston Trust Walden
We partnered with Boston Trust & Investment Managment Company and Walden Asset Management to develop a visual identity system that brings the two practices together under a new Boston Trust Walden brand. Through close collaboration with the Boston Trust Walden team, North Street created a logo and tagline, along with a website, business cards, and marketing materials.
Boston Trust Walden
We partnered with Boston Trust & Investment Managment Company and Walden Asset Management to develop a visual identity system that brings the two practices together under a new Boston Trust Walden brand. Through close collaboration with the Boston Trust Walden team, North Street created a logo and tagline, along with a website, business cards, and marketing materials.
Boston Trust Walden
We partnered with Boston Trust & Investment Managment Company and Walden Asset Management to develop a visual identity system that brings the two practices together under a new Boston Trust Walden brand. Through close collaboration with the Boston Trust Walden team, North Street created a logo and tagline, along with a website, business cards, and marketing materials.
Ruby-Collins General Contractors
Ruby-Collins is an award-winning design-build construction firm with more than six decades of experience and $1.2B in completed projects.
Despite their experience and success, Ruby-Collins’ existing branding and marketing materials were dated and visually disjointed. The company required an identity refresh that accurately represented their heritage and expertise, and maintained visual consistency from their corporate headquarters to the job site.
We modernized their logo into a distinctive design that looks and feels like a natural evolution of their existing branding. The old Ruby-Collins logo was limited in its applications, so we introduced a new “RC” logomark suited for everything from social media avatars to hard hats.
The design system we constructed is a reflection of the work they perform — meticulous, utilitarian, and built to last.
Ruby-Collins General Contractors
Ruby-Collins is an award-winning design-build construction firm with more than six decades of experience and $1.2B in completed projects.
Despite their experience and success, Ruby-Collins’ existing branding and marketing materials were dated and visually disjointed. The company required an identity refresh that accurately represented their heritage and expertise, and maintained visual consistency from their corporate headquarters to the job site.
We modernized their logo into a distinctive design that looks and feels like a natural evolution of their existing branding. The old Ruby-Collins logo was limited in its applications, so we introduced a new “RC” logomark suited for everything from social media avatars to hard hats.
The design system we constructed is a reflection of the work they perform — meticulous, utilitarian, and built to last.
Ruby-Collins General Contractors
Ruby-Collins is an award-winning design-build construction firm with more than six decades of experience and $1.2B in completed projects.
The company's existing website was outdated and did not communicate their technologically advanced offerings. We designed and built a robust, highly interactive website that showcases their work, profiles the company’s rich history, and serves as a resource hub for onboarding vendors and recruiting talent.
Drexel Hamilton
Drexel Hamilton is a service-disabled veteran-owned investment bank that engaged North Street to reimagine its brand identity and messaging to better speak to its distinct audience.
First, North Street developed a messaging platform and positioning statement that communicates the firm’s value, expertise, and commitment to the veteran community. We then devised a new logo mark and visual identity system that captures the duality of the boardroom and battlefield through images of patriotism, military service, and Wall Street. This culminated in a modern and unique website redesign that’s like nothing else in the financial services sector.
Drexel Hamilton
Drexel Hamilton is a service-disabled veteran-owned investment bank that engaged North Street to reimagine its brand identity and messaging to better speak to its distinct audience.
First, North Street developed a messaging platform and positioning statement that communicates the firm’s value, expertise, and commitment to the veteran community. We then devised a new logo mark and visual identity system that captures the duality of the boardroom and battlefield through images of patriotism, military service, and Wall Street. This culminated in a modern and unique website redesign that’s like nothing else in the financial services sector.
Drexel Hamilton
Drexel Hamilton is a service-disabled veteran-owned investment bank that engaged North Street to reimagine its brand identity and messaging to better speak to its distinct audience.
First, North Street developed a messaging platform and positioning statement that communicates the firm’s value, expertise, and commitment to the veteran community. We then devised a new logo mark and visual identity system that captures the duality of the boardroom and battlefield through images of patriotism, military service, and Wall Street. This culminated in a modern and unique website redesign that’s like nothing else in the financial services sector.
Martec Group
For over 30 years, The Martec Group has provided unsurpassed B2B market research to Fortune 500 companies around the world. Their original branding and digital presence did little to convey their experience or position as a global leader in market research.
We started with a deep dive into the Martec universe, interviewing key stakeholders and reviewing existing marketing materials. It became clear Martec’s branding was antiquated and inconsistent across multiple touchpoints, so we focused our efforts on modernizing and unifying the brand experience. We contemporized the company’s original logomark, introduced a new tagline, and built an identity system that easily scales across all company collateral.
Martec Group
For over 30 years, The Martec Group has provided unsurpassed B2B market research to Fortune 500 companies around the world. Their original branding and digital presence did little to convey their experience or position as a global leader in market research.
We started with a deep dive into the Martec universe, interviewing key stakeholders and reviewing existing marketing materials. It became clear Martec’s branding was antiquated and inconsistent across multiple touchpoints, so we focused our efforts on modernizing and unifying the brand experience. We contemporized the company’s original logomark, introduced a new tagline, and built an identity system that easily scales across all company collateral.
Martec Group
For over 30 years, The Martec Group has provided unsurpassed B2B market research to Fortune 500 companies around the world.
Their existing website required a complete overhaul. We reconceived the site architecture from the ground up. Using atomic design principles, we designed and developed a modular website that empowers the client to easily rearrange content on a page-by-page basis.
Prescience Point Capital Management
Prescience Point is a private investment manager that exposes publicly traded companies engaged in corporate wrongdoing. Their findings take the form of extensive research reports that are published to their website and promoted through eblasts, social media, and televised media appearances.
Historically their research has focused on B2B companies and, while impactful, rarely circulated beyond the investment community. A new investigative report on Kellogg’s meant that Prescience Point’s findings would be thrust into the public spotlight for the first time. The company recognized that their marketing materials needed to be both visually striking and consistent in order to appeal to a broader audience.
Prescience Point Capital Management
Prescience Point is a private investment manager that exposes publicly traded companies engaged in corporate wrongdoing. Their findings take the form of extensive research reports that are published to their website and promoted through eblasts, social media, and televised media appearances.
Historically their research has focused on B2B companies and, while impactful, rarely circulated beyond the investment community. A new investigative report on Kellogg’s meant that Prescience Point’s findings would be thrust into the public spotlight for the first time. The company recognized that their marketing materials needed to be both visually striking and consistent in order to appeal to a broader audience.
Prescience Point Capital Management
Prescience Point is a private investment manager that exposes publicly traded companies engaged in corporate wrongdoing. Their findings take the form of extensive research reports that are published to their website and promoted through eblasts, social media, and televised media appearances.
Historically their research has focused on B2B companies and, while impactful, rarely circulated beyond the investment community. A new investigative report on Kellogg’s meant that Prescience Point’s findings would be thrust into the public spotlight for the first time. The company recognized that their marketing materials needed to be both visually striking and consistent in order to appeal to a broader audience.
The Landmark
The Landmark is a thoughtfully appointed coworking environment offering amenities on par with a boutique hotel or private club.
In a space saturated with coworking options, we helped The Landmark develop their brand position as a premium alternative to its peers. We developed a logo, visual identity, and collateral that complement The Landmark’s architect-designed interiors and all-inclusive member experience.
The Landmark
The Landmark is a thoughtfully appointed coworking environment offering amenities on par with a boutique hotel or private club.
In a space saturated with coworking options, we helped The Landmark develop their brand position as a premium alternative to its peers. We developed a logo, visual identity, and collateral that complement The Landmark’s architect-designed interiors and all-inclusive member experience.
The Landmark
The Landmark is a thoughtfully appointed coworking environment offering amenities on par with a boutique hotel or private club.
In a space saturated with coworking options, we helped The Landmark develop their brand position as a premium alternative to its peers. We developed a logo, visual identity, and collateral that complement The Landmark’s architect-designed interiors and all-inclusive member experience.
Phoenix Ancient Art
Phoenix Ancient Art offers more than 700 works of art spanning thousands of years. The gallery’s dated website was out of step with their position as a trusted seller of one-of-a-kind antiquities. North Street was engaged to completely overhaul the site both visually and functionally. The new site rollout was supported by a refreshed logo, new marketing collateral, and gallery signage.
Phoenix Ancient Art
Phoenix Ancient Art offers more than 700 works of art spanning thousands of years. The gallery’s dated website was out of step with their position as a trusted seller of one-of-a-kind antiquities. North Street was engaged to completely overhaul the site both visually and functionally. The new site rollout was supported by a refreshed logo, new marketing collateral, and gallery signage.
Phoenix Ancient Art
Phoenix Ancient Art offers more than 700 works of art spanning thousands of years. The gallery’s dated website was out of step with their position as a trusted seller of one-of-a-kind antiquities. North Street was engaged to completely overhaul the site both visually and functionally. The new site rollout was supported by a refreshed logo, new marketing collateral, and gallery signage.
Reviews
the project
Web Dev & Branding for Consulting Firm
"They're responsive and clearly explain aspects of the project, ensuring everyone is comfortable with expectations."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am lead a digital consulting and advisory group at a global strategic consulting firm.
For what projects/services did your company hire North Street Creative, and what were your goals?
North Street has consistently provided extraordinary branding, design and website development services over the course of the past 10 years. A most recent standout project was a design and build of a stand alone website for a global pharmaceutical firm focused on improving engagement with investors.
How did you select North Street Creative and what were the deciding factors?
We have partnered with North Street on many previous projects and their creative expertise, attention to detail, speed of execution among other attributes made them perfect for this project.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We were tasked with launching a website quickly and started with a full team kickoff to ensure we were aligned and prepared to move quickly. The client's brand requirements needed to be analyzed quickly and accurately along with a myriad of feedback to be processed as part of the engagement.
How many people from the North Street Creative team worked with you, and what were their positions?
The firm's founder, project manager, design and developers were all involved in conceptualizing and launching a dynamic website.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The website has quickly become a destination for investors and has enable a large community to consume important information. The flexibility of the developed platform allows our team to manage the contents easily on a day to day basis.
Describe their project management style, including communication tools and timeliness.
North Street is very process oriented and organized which is critical in all design and development projects, especially those which need to be delivered under extreme timelines.
What did you find most impressive or unique about this company?
They're responsive and clearly explain aspects of the project, ensuring everyone is comfortable with expectations.
Are there any areas for improvement or something they could have done differently?
They are experts at their trade and should not hesitate to stand up for best practices and opinions of how certain tasks should be handled.
the project
Web Design for Financial Resources Foundation
"They are always responsive, and one is never left wondering where things stand."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Program Director at The Pollock-Krasner Foundation. We award grants to individual artists internationally.
For what projects/services did your company hire North Street Creative?
Presently, North Street maintains the content and any design updates to our website.
How did you select North Street Creative and what were the deciding factors?
North Street was recommended by a colleague. After we met with Tom Conlon, we didn't interview another firm. Tom and the team at North Street are accessible, easy to work with and responsive. It was an easy decision to go with North Street.
Describe the project in detail and walk through the stages of the project.
We had redesigned our website in 2017. We needed help updating the design elements when necessary and also all content updates which we tend to do quarterly. They also put rigorous analytics in place on our site. We have an ongoing relationship with North Street and plan on using them to redesign our site in 2023.
How many resources from the North Street Creative team worked with you, and what were their positions?
In total we have worked with 3 team members including the Founder and CEO, the Production Director, and the Growth & Production Coordinator.
Can you share any outcomes from the project that demonstrate progress or success?
North Street's tweaks to the design of our site have made it much easier to use. We've received great feedback from the artists who use our site to apply for our grant.
How effective was the workflow between your team and theirs?
The North Street is a dream to communicate with. They are always responsive, and one is never left wondering where things stand. They have never missed a deadline. They are also proactive and regularly check in to be sure everything is running smoothly on our end.
What did you find most impressive or unique about this company?
Their communication is impressive and I really like that the Founder/CEO is involved, knows us personally and wants to be sure we are content with North Street's support.
Are there any areas for improvement or something they could have done differently?
I can't come up with an area for improvement- it's a great team.
the project
Web Redesign & Rebuild for Video Production Company
“The combination of North Street Creative’s creative sensibilities and technical execution really stood out to me.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the co-founding partner of p3 Maine, a video production agency.
What challenge were you trying to address with North Street Creative?
We had an aging website that worked well for us for the past 10 years, but we figured that we needed a refreshed look as we hit our 10-year milestone. We decided to hire North Street Creative to help us redesign and rebuild our website.
What was the scope of their involvement?
North Street Creative redesigned and redeveloped our website from the ground up. We began the project with a series of discovery meetings to get them up to speed on our vision.
We’ve launched the site about one week ago, but we’ll keep a monthly retainer for ongoing maintenance with them.
What is the team composition?
I’ve worked with Tom (Founder & CEO), a project manager, two creative directors, and a developer from North Street Creative.
How did you come to work with North Street Creative?
I found North Street Creative through Clutch. I was browsing Clutch and came across their profile, so I decided to check out their website and reach out to them.
How much have you invested with them?
We spent $35,000 on the site’s redesign and redevelopment.
What is the status of this engagement?
We started working together in August 2021, and the engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
I don’t have any qualitative metrics in terms of page views or duration of stay just yet, but we have received positive feedback and a lot of people said that the site looks elegant.
How did North Street Creative perform from a project management standpoint?
North Street Creative has performed really well in terms of project management — our communication has been great and I’ve always felt like they are always there when I need them. They’ve also established a really transparent workflow throughout the whole redevelopment process.
We did have to extend the deadline a little bit, but I think part of that is just the complex nature of the project. From a budget perspective, we were able to stick to the original estimate. There could have been times when they could have charged me for overages, but they’ve been able to accommodate every single request that I’ve made within the original budget.
We primarily communicate through email.
What did you find most impressive about them?
The combination of North Street Creative’s creative sensibilities and technical execution really stood out to me — they did a really good job on both of those fronts.
Are there any areas they could improve?
There was just one week when I felt a little bit in the dark, but I spoke with Tom about that and they were able to clear everything up quickly. Other than that, I don’t have any complaints at all.
Do you have any advice for potential customers?
Make sure to consolidate your feedback, assign a point person, and honor your own dates and they will do the same.
the project
UI/UX Design for Data Management Company
"They executed the project management aspect of the partnership flawlessly."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the chief data and analytics officer at Discovery Data. We’re the largest provider of data and broker-dealers, registered investment advisors, and insurance agents in the US.
What challenge were you trying to address with North Street Creative?
We needed someone to help us position our new products in the market and create our website.
What was the scope of their involvement?
North Street Creative helped us market our product called Advisor Intent Trends Data, and create an online platform for another product called Advisor Intent Indices, an index we developed based on our dataset.
The team was essentially in charge of taking our raw data and visualizing it using charts, graphs, and a dynamic UI. We then used what they created as a marketing tool to promote and sell our product.
The tech they utilized was WordPress, JavaScript, and D3.js.
What is the team composition?
The main people we interacted with were Ivan (Digital Project Manager) and Alex (Lead Developer).
How did you come to work with North Street Creative?
I partnered with North Street Creative in the past, and I chose to work with them again when the opportunity came up because they did such a great job on our last project.
What is the status of this engagement?
We worked together from May–July 2021.
What evidence can you share that demonstrates the impact of the engagement?
The work that North Street Creative did far exceeded the baseline from an impression standpoint. We’ve gained over 40–50% impressions compared to the content we put out in the past, and people are spending more time engaging our page by more than three minutes — and it also seems to be increasing on a monthly basis.
These metrics are huge drivers of revenue for us and the longer people stay on our website, the higher the chance we can convert them into clients.
How did North Street Creative perform from a project management standpoint?
They executed the project management aspect of the partnership flawlessly, and they did a great job of keeping up to date with the progress.
What did you find most impressive about them?
We were impressed with their creativity as they really knew what type of visuals and messaging we should implement. It was really helpful to have someone on our side guide us on this project.
Are there any areas they could improve?
Based on the output we received, I don’t have any suggestions for how they could improve.
Do you have any advice for potential customers?
I would advise them to be upfront with their needs and give North Street Creative the creative latitude to let them come up with their own ideas.
the project
Website Revamp for Law Firm
"They were professional, creative, and fun to work with."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the owner of a law firm that handles divorce, medical malpractice, personal injury and residential real estate closings.
For what projects/services did your company hire North Street Creative, and what were your goals?
We already had a website, but were not satisfied with the level of service of the company we used and we did not feel that the website truly represented what we wanted
How did you select this vendor and what were the deciding factors?
I know the owner Tom Conlon from a networking group.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We told North Street what we were unhappy with concerning our website. Through the many organized meetings and their discovery process, North Street was able to create what we wanted, even though we were not able to articulate it.
How many people from the vendor's team worked with you, and what were their positions?
We worked with about 4 people with a moan point person.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Our website is unique, modern, amazing and more than we were able to envision. The team at North Street is top notch. I highly recommend them to anyone who wants to take their business to
Describe their project management style, including communication tools and timeliness.
We had meetings at every milestone reached to discuss the project and keep us in the loop concerning progress made and next steps
What did you find most impressive or unique about this company?
They were professional, creative, and fun to work with.
Are there any areas for improvement or something they could have done differently?
None that I could think of.
the project
Web Dev & Redesign for Art Gallery
"I was impressed with how everyone on the team had meaningful input."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the gallery director of an art gallery. We sell ancient art to museums and private collectors.
For what projects/services did your company hire North Street Creative, and what were your goals?
Our website was outdated and didn't have all of the functionality that we were looking for. We hired North Street Creative to completely redesign the site as well as update the logo. We were hoping by updating the design, we could build more traffic and our viewers will remain on the site longer.
How did you select this vendor and what were the deciding factors?
We found North Street Creative through a PR firm. We looked over two different proposals and North Street Creative felt more in the direction that we wanted to go. I saw from their portfolio that they have done impressive websites and I felt confident that they could deliver for us.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We had a zoom meeting with Tom, the owner, and from there he had the dev team prepare a questionnaire for us to fill out which included describing the company and our target audience as well as the style of website we were hoping to create.
Our old site did not have much scrolling and they were able to create a landing page with lots of movement and scrolling down and sideways which keeps the viewer engaged. They also implemented several convenient call to action buttons throughout the site which helped keep the viewer on the site longer.
As well as convenient inquire/contact us buttons so that the site did not have any "where am I?" moments. They also created viewing rooms which we have been able to show our videos, which is something that the old site lacked.
How many people from the vendor's team worked with you, and what were their positions?
Greg was our main point of contact but we were able to bounce ideas off of all of the developers and designers in our zoom meetings. The design team did a great job reading our minds when it came to the layout of the site. And the developers exceeded our expectations with what they were able to do.
Even the slightest thing like having the stat numbers on our home page tick up like a headcounter. I was very impressed by the many different animations they implemented into the site.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
There has been an overwhelming increase in inquiries from the website and the newsletter sign up has added many new emails to our directory. Our existing clients as well as our competitors have been very complimentary on the ease of use and the bold design. I have also been using the site more myself.
Describe their project management style, including communication tools and timeliness.
Greg was very good at keeping us in the loop with the progress of the site and he was able to forward any of our questions or ideas over to the developers right away.
What did you find most impressive or unique about this company?
I was impressed with how everyone on the team had meaningful input. I never felt like I was depending on one man to deliver. And I was pleasantly surprised that they had an answer for every question that I had, even when I thought I was asking for the impossible, they made it happen. They are very knowledgable about the array of plugins that can be added.
Are there any areas for improvement or something they could have done differently?
When we first launched, there were some minor glitches with the search bar on mobile vs desktop. But they were able to address it right away and sort it out.
the project
Branding, Marketing Materials & Web Dev for Investment Bank
"North Street Creative is very hands-on."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m one of the managing partners and the head of day-to-day operations at Drexel Hamilton, a boutique investment bank. The unique part about us is that we’re 100% owned and operated by military veterans, and 60% of our workforce are military veterans too.
What challenge were you trying to address with North Street Creative?
We had a branding problem, and we were told that our website was terrible. We all worked in the firm before we purchased it. After we did a management buyout, we wanted to change it and put our stamp on it. We fixed the business operations, and the only part left was the marketing and branding of the place.
We underwrite corporate debt and equity municipal securities, so whenever we make contact with a possible client, they need to be able to go to our website to see who we are and that we’re real. We needed to put our past deals on the website to show who we’ve worked with — it’s due diligence for a lot of people, so we hired North Street Creative to help us with that.
What was the scope of their involvement?
North Street Creative helped us develop our company website from scratch. I believe it was WordPress, but I’m not entirely sure.
In the first part of the project, we decided on the messaging we wanted to present to the world. A lot of our deals come from the fact that we’re veteran-owned, and we’re considered a diversity company. We needed to highlight that as well as the fact that we can actually be competent in the financial space, and find a way to put that together in 1–2 lines.
North Street Creative created a better logo for us. They helped us with the overall look and feel of our brand. For that, they walked us through the messaging, the branding, and who we are. Once we completed those steps, we went ahead and put it on a website.
They also helped us with making our pitchbook material, business cards, email signatures, and our one-page marketing pieces. They continue to do our data analysis and help us with maintenance and upkeep.
What is the team composition?
They had different people to walk us through different stages, but there were three persons who were consistently with us throughout the project. In total, we worked with about 9–10 people from branding, to messaging, to design.
How did you come to work with North Street Creative?
They were a referral from a leading global investment banking firm that we do a lot of work with. We had looked at some other companies, but when this firm recommended them, it was big and probably what convinced us to use them.
How much have you invested with them?
We have spent around $30,000.
What is the status of this engagement?
We started the process in September 2020, and it’s ongoing. We really liked the stages they put us through. First, they did the marketing and branding, and then they did the website and materials we use.
What evidence can you share that demonstrates the impact of the engagement?
The outcome of the project is 1000% positive. People love the new logo. We were initially hesitant to do anything with our logo, but we gave them a shot, and the logo is a total win for us.
People love our new website — it pops and really tells the story of our firm and our people, which is what we sell. We get compliments on the website all the time.
Our pitchbook is central to our marketing; we contact people directly and show them our pitchbook. Our pitchbook, marketing materials, and website all look the same — this shows uniformity, which is something we’re big on as a military group.
How did North Street Creative perform from a project management standpoint?
They are excellent. If anything, we have slowed them down.
What did you find most impressive about them?
North Street Creative is very hands-on.
Are there any areas they could improve?
I don’t think so. We were in a hurry to get the project done quickly, but they explained to us that we had to go through the stages. We did that, and everything was great.
Any advice for potential customers?
Have your asks upfront. They do a lot, but if you have specific things that you want, they can pretty much accommodate anything.
the project
Branded Web Design for Investment Management Firm
“They were communicative, stuck to our budget, and provided excellent client service.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
We’re an investment management firm. I’m the former head of human capital management and communication.
What challenge were you trying to address with North Street Creative?
They designed and built a new website for us.
What was the scope of their involvement?
We were acquired in the summer of 2019 and needed a new branding platform. They designed and built an external public WordPress website as well as internal marketing materials that were aligned with the new name and concepts.
What is the team composition?
We worked with their CEO, an account manager, and a chief creative.
How did you come to work with North Street Creative?
Our public relations firm had collaborated with them before and thought highly of them. They recommended them to us along with a few other firms. We interviewed all of them and decided we liked North Street Creative’s proposal best.
How much have you invested with them?
We’ve spent around $150,000.
What is the status of this engagement?
We’ve been working with them since June 2019. The original project is complete, but we’ve kept them working on additional projects with us.
What evidence can you share that demonstrates the impact of the engagement?
They won an award for graphic design with the platform they designed for us. It was awarded to them in 2020.
How did North Street Creative perform from a project management standpoint?
They were excellent. Throughout the project, they were responsive and determined to meet our needs. If our needs changed during the project, they were flexible in adjusting and changing direction. They gave us regular status updates, so we always knew about their progress.
If they ran into roadblocks, they’d let us know as well. That helped us stay agile and determine new direction as needed. We communicated through emails and status update phone calls every few weeks.
What did you find most impressive about them?
They were communicative, stuck to our budget, and provided excellent client service.
Are there any areas they could improve?
No, I can’t think of anything.
Do you have any advice for potential customers?
Express your needs and budget clearly. They’re very open to ideas from the client.
the project
Logo Design & Rebranding for Creative Consultant
"They were very communicative and clear with timelines, the scope of work, and the budget."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm a creative and brand consultant. At the time of this project I was consulting an independent film company based in NYC. They were in need of a brand overhaul starting from scratch with their logo suite.
For what projects/services did your company hire North Street Creative?
We hired NSC to create a new suite of logos.
What were your goals for this project?
Create new suite of logos which would later inform the website redesign and overhaul of all marketing materials.
How did you select North Street Creative?
The creative director was a classmate of mine from college and I'd seen NSC's work in the wild. I reached out because if this personal connection and my confidence in the creative output.
Describe the scope of their work in detail.
Their process was thorough but not overly time consuming. A discovery session lead to initial design presentation with room for a couple round of revisions. They were flexible in terms of how and when we were able to review and provide feedback.
They were very communicative and clear with timelines, the scope of work, and the budget. Rounds were delivered in an agreed-upon timely manner and the final product was packaged up and handed off shortly after approvals.
What was the team composition?
I worked directly with their Production Director and meetings included their founders, creative director and designers.
Can you share any outcomes from the project that demonstrate progress or success?
We landed the plane on a brand design that reflected where the film company was and where they were headed. This new branding will appear on a Netflix series in early 2021 and has been rolled out on marketing materials which have lead to an uptick in new business.
How effective was the workflow between your team and theirs?
Very. Clear direct communication with one main point of contact. A schedule and timeline that was adhered to and very clear roles and responsibilities.
What did you find most impressive about this company?
They were very agile and adaptive.
Are there any areas for improvement?
None.
the project
Branding for Consulting Firm
"I was looking for something I wanted to hang on the fridge, and they delivered it."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the founding partner of a small insights consultancy called Old Salt Insights Consulting.
What challenge were you trying to address with North Street Creative?
We built and launched our business in 2020, so we retained North Street at the end of 2019 to build our brand identity.
What was the scope of their involvement?
They helped us to find a brand identity, including all the underpinning assets like creating a logo, color pallet, font package, business cards, letterhead PowerPoint templates. Really, they delivered every sort of outward-facing touchpoint.
We let them lead the process. They eased us into the pool and guided us throughout. To start, we received a detailed questionnaire to narrate our thinking and goals. We didn’t provide any documentation. Rather, we responded to the process they laid out.
What is the team composition?
We worked with just about everybody they have. Tommy (Founder) was our primary point of contact. Sean (Creative Director) was the head designer. There were 2-3 other designers as well, including another project manager.
How did you come to work with North Street Creative?
I found them through a friend of a friend. Originally, I was looking for someone to put together marketing collateral for a project I was putting together and they were recommended. I tested them with a one-off deliverable for a client, and, since then, we’ve been regular users of North Street.
How much have you invested with them?
We spent $32,500 with them.
What is the status of this engagement?
We worked together from November 2019 until February 2020.
What evidence can you share that demonstrates the impact of the engagement?
I smile every time I see the brand logo. I was looking for something I wanted to hang on the fridge, and they delivered it.
How did North Street Creative perform from a project management standpoint?
They did a fabulous job of holding our hand and helping us understand what was driving the timeline. We always knew what to expect of them because of their communication. Google Suite helped us communicate, as well as phone calls and emails.
What did you find most impressive about them?
Their buttoned-up processes were great. Creativity can feel esoteric and out there, but they had a defined, precise process that took us through. I knew we’d have a voice in the work and I knew we’d be able to offer our own perspective.
Are there any areas they could improve?
The project went exactly as expected, as did the outcome. I’m not sure there were any hiccups along the way. I wish we’d gone into it thinking more broadly, but that’s hard to pin on North Street.
Do you have any advice for potential customers?
I wouldn’t make it specific to North Street, but make sure to do your homework to ensure you have a strong vision and a sense of who you want to be.
North Street Creative has successfully developed a well-designed website that has become a go-to source of information. Moreover, the platform has allowed the internal team to manage its content. The team's structuredness is critical to the project's success. They're prompt and straightforward.