Blackribbit

BACKGROUND

Introduce your business and what you do there.

I’m the owner of an architectural firm. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blackribbit?

We’ve hired Blackribbit for branding services. Our goal is to boost our credibility to bring in new clients. We are trying to attract larger-name firms to our business, but this requires specific requirements and marketing, which we do not have time to accomplish internally. 

SOLUTION

What was the scope of their involvement?

The team from Blackribbit has led our rebranding effort; they have been responsible for developing a new name, logo, and strategy to move forward. Blackribbit has held internal and external stakeholder interviews to better understand what we need; they have also conducted competitor research. Blackribbit has created a brand book, and we are in the process of developing a website with them. They are also handling the trademarking process. 

What is the team composition?

We work with 2–3 individuals from Blackribbit. 

How did you come to work with Blackribbit?

I met an individual who worked at Blackribbit organically and decided to use forward with their services. 

How much have you invested with them?

We’ve invested about $15,000. 

What is the status of this engagement?

We started working together in September 2023, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We don’t have any concrete metrics, but their work is very polished, and we’ve been extremely impressed with everything they’ve provided. Blackribbit’s work has exceeded our expectations. 

How did Blackribbit perform from a project management standpoint?

Blackribbit is organized, detail-oriented, and works quickly. Their process has been effective, and they consistently keep us updated. We typically communicate via phone calls, texts, Zoom, and Google Meet. 

What did you find most impressive about them?

They have gone above and beyond to ensure our company’s branding aligns with our needs to meet our goals. We’ve been thrilled with the team we work with because they provide everything that we need. We have a wonderful working relationship with Blackribbit; their team is incredibly knowledgeable. We wouldn’t do anything differently. 

Are there any areas they could improve?

There’s nothing we can come up with at this point. 

Do you have any advice for potential customers?

Be open-minded and listen to their ideas. Communicate your ideas and goals, and they’ll help you get there. 

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a boutique beauty spa.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blackribbit?

They helped me rebrand my company so that our customers better understand us and our message.

SOLUTION

What was the scope of their involvement?

After an initial interview to ensure that we were a good fit, they gathered information from myself, my staff, and my customers through questionnaires to better understand our business.

They've delivered our logo, brand book, and message.

What is the team composition?

I work with one representative, but there were teams behind him working on the project.

How did you come to work with Blackribbit?

They were recommended to me.

How much have you invested with them?

The cost is around $25,000–$50,000.

What is the status of this engagement?

We’ve been working together since February 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I’ve had a number of direct responses from clients that they are excited about the branding and logo. Overall, they’re very pleased with our brand’s appearance.

How did Blackribbit perform from a project management standpoint?

They are functional in this regard, and we communicate over email and phone calls.

What did you find most impressive about them?

Their listening and communication skills stand out. They were able to communicate in a way that was understandable to me. Blackribbit was highly detailed and listened to all my concerns, especially around my target audience and how I wanted my business to be presented.

Are there any areas they could improve?

I can’t think of anything to say, as I’m happy with everything.

Do you have any advice for potential customers?

Really communicate with Blackribbit because that’s their best asset. Whatever your concerns, likes, and dislikes are, communicate about them.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Smooth Limousine.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blackribbit?

We’ve been in business for a while, but we never worked on our marketing and brand identity, so we needed someone to help us create these strategies. Additionally, we needed a website.

SOLUTION

What was the scope of their involvement?

The Blackribbit team worked with us on our branding and marketing plans. We worked closely with them to build these strategies. They also created a new logo for us and helped us design some business cards and flyers.

They also built our website. First, we gave Blackribbit an idea of what we wanted for the site. They then proceeded to design and develop it from scratch. We used Limo Anywhere to manage our business, so we asked the team to integrate it with the site.

What is the team composition?

I worked directly with Nader (Founder & CEO) and another teammate.

How did you come to work with Blackribbit?

We found them by talking to other business owners, so I reached out to Blackribbit. Our conversation went well, and I felt like they knew how to address my needs.

How much have you invested with them?

We spent $25,000.

What is the status of this engagement?

The project lasted from May–October 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We still have yet to launch the website, so we don’t have any metrics. However, the Blackribbit team was very efficient and delivered within the deadlines we set. Overall, we were satisfied.

How did Blackribbit perform from a project management standpoint?

I like the way they operated — the team was very flexible and punctual. They delivered everything within the timeline they promised and stayed on budget. We mostly had weekly Zoom meetings, but we also had phone calls as needed. 

What did you find most impressive about them?

I was very happy that we chose them because they didn’t disappoint. Blackribbit delivered everything we needed on time and within budget. They never missed an appointment. Whenever I missed a call, they would call to reschedule, which I appreciated.

Are there any areas they could improve?

We didn’t have any bad experiences with the team.

Do you have any advice for potential customers?

Be honest and direct with what you want from them and set clear deadlines. They’ll fulfill your needs just like they did for me.

BACKGROUND

Introduce your business and what you do there.

I’m the executive director of the Shackleton Research Trust Corporation. We’re a nonprofit foundation that promotes educational awareness and opportunities for underrepresented minorities in science.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blackribbit?

We brought them on as a consultant to develop our marketing strategy.

SOLUTION

What was the scope of their involvement?

Blackribbit was the key solution for our branding and marketing strategy. They looked at every facet of market analysis and what type of brand image we wanted to portray. We didn’t have a lot of these questions answered, so they walked us through a systematic process.

In the beginning, we had a name and domain, and that was it. Blackribbit built on everything that we have today on our website. They also worked on the language and made the entire brand portfolio.

What is the team composition?

We had a main point of contact and 1–2 other people working with us. They weren’t our primary contractor.

How did you come to work with Blackribbit?

They reached out via LinkedIn for another project. After talking to them for a while, we saw the project wasn’t panning out for what we were looking at, but we had another, so we went with it.

How much have you invested with them?

The total value was around $10,000 per month, so it was close to $90,000.

What is the status of this engagement?

We started talking in May 2020. The primary work was finished in March 2021, and they’re now working on a second portion of the project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

People love the website. We’ve shown it to many people, and we haven’t heard somebody saying they don’t like it. We’re also very happy with the brand image, logo, and everything behind it. It’s all sharp, and we couldn’t have done it without Blackribbit.

How did Blackribbit perform from a project management standpoint?

They used all sorts of ways to keep us on track. I own and operate a couple other companies, so time is always an issue. However, they were really accommodating to work with me, my schedule, and other team members. All of the work was distributed across two countries and three time zones.

What did you find most impressive about them?

They had a global thoughtfulness to the design element. It had a global appeal, and I think that was because they had an international-minded team.

Are there any areas they could improve?

Not really. They were flexible to work with us in different ways. We couldn’t do any better, honestly.

Do you have any advice for potential customers?

Trust the process; their methodology really works.

BACKGROUND

Please describe your company and your position there.

I work for a large digital media company comprising a vast network of sites, consolidating billions of vistors a month worldwide. I work as a product manager with the group, working directly with ownership and senior leadership to execute on new product ventures. I focus on creating new products that align with solutions for efficiency across the entire company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blackribbit?

I worked with Blackribbit to help me get a rough design and working prototype of my first iteration of a mobile webapp, and used their services to elicit feedback from stakeholders and consolidate vision for our eventual product build.

What were your goals for this project?

My goals were to develop some 50 individual pages within the larger site platform, and translate those into a clickable prototype.

SOLUTION

How did you select Blackribbit?

I have worked with Blackribbit for years and find them professional, great with feedback, and experienced enough to fill some of the gaps that often put a project on pause.

Describe the project in detail.

We work directly with creators to provide the easiest, most useful, lucrative and in-demand tools in the fan creator space, all in one login. Getting to MVP will enable both VS and WMG to begin integrating and testing both the creator platform and tube traffic integrations. It makes sense to launch with an MVP due to the timing of our entry, where we can continue to quickly iterate the creator backend and expand on their toolkit. Creator engagement will be key over the long term to make sure that the traffic volumes alone aren’t wasted, and to build word of mouth growth to feed ever increasing demand.

What was the team composition?

The team is currently 1 pm, 2 Senior Devs, 1 Junior BE Dev and 2 FE Devs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This project got the ball rolling and enabled us to bring the project to life. We are working on building out our MVP now, and with the help of blackribbit we should be to market by early Q2.

How effective was the workflow between your team and theirs?

Excellent, the Blackribbit team had consistent meetings and were timely and focused. They worked through the holiday season, which was a big reason why they proved such an advantage - alleviating the gap between Christmas and New Year where new ventures still months off are hard to focus on. They had great tools for communication, and were able to work with my notes and ask appropriate questions to mitigate for a mutually desired outcome.

What did you find most impressive about this company?

That they worked through the holidays like champs, but also that they have proven such a great resource over and over again that listen and respond quickly and with professionalism.

Are there any areas for improvement?

Not particularly.

BACKGROUND

Please describe your company and your position there.

We are a small startup focusing on development of new novelty products we aim to bring to market this year.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blackribbit?

BlackRibbit designed and implemented our initial website, then took us through brand, identity, and naming discovery etc. of two separate brands in our portfolio.

What were your goals for this project?

• Brand discovery, graphics, naming, formation of mission, vision, values, brand voice etc. for three separate brands
• implementation of a website for one of the above brands
• creation of a brand book, logo, and other assets in support of the newly created brands.

SOLUTION

How did you select Blackribbit?

I found them via a referral from a trusted colleague.

Describe the project in detail.

• Brand discovery, graphics, naming, formation of mission, vision, values, brand voice etc. for three separate brands This was a collaborative process involving several zoom calls to make sure we were on the same page regarding the progress and goals.
• implementation of a website for one of the above brands They implemented the website based on the newly created brand using cs-cart as the framework. This involved them having to interface with developers for custom work, and tweaking of the theme etc.
• creation of a brand book, logo, and other assets in support of the newly created brands. They created a complete and very professional looking brand book which specifies to us everything regarding how to present the brands (fonts, logos, colors etc.)

What was the team composition?

Nader and Fritz.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Everyone I have shared the newly designed website and brand books with finds them very professional and well put together.

How effective was the workflow between your team and theirs?

Very effective. They lead the process and invited us to multiple zoom calls. On a few occasions we disagreed and turned back development to bring us back to alignment.

What did you find most impressive about this company?

They had considerable knowledge and I was extremely impressed with the end results!

BACKGROUND

Please describe your company and your position there.

Au Ciel is a floral design and full event planning and design company. We provide individual and original style. Whether for an event, for your home, or for that special someone, our flowers and design create instant ambiance, capture pure vision and spread a message of love, rhythm and harmony. I am the founder and Creative Director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blackribbit?

We hired Blackribbit as part of our rebrand and to design our new website.

What were your goals for this project?

A new modern and beautiful website with fresh on-brand video and photo assets.

SOLUTION

How did you select this vendor?

Blackribbit was referred to me through a friend.

Describe the project in detail.

We needed a refresh on our brand image and especially on our website to modernize our look and make us more competitive in the current online market. We worked with Blackribbit to design our new site and the vision for our new video and still photography assets that we use both on the website and beyond in all of our promotional efforts.

What was the team composition?

We worked with Nader directly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have had an overwhelming amount of positive feedback on the new website and the look and feel of it as well as the rest of our visual assets. The new site is fresh and modern and also stands out in our industry as something unique and striking. It has definitely brought new interest and business to Au Ciel.

How effective was the workflow between your team and theirs?

Nader was great to work with. He is always very responsive and makes you feel like you are his top priority. He is also flexible and has a good sense of showing you options you didn't know you might respond more favorably to in order to get you to the results you truly desire.

What did you find most impressive about this company?

Nader is extremely talented and has a great eye for composition but also puts in a lot of research and time into understanding your industry and your place as a brand within that industry. They always made us feel like we were in the right hands.

Are there any areas for improvement?

We were honestly very satisfied all around with the process and the results.

BACKGROUND

Please describe your company and your position there.

Eyes Up Here Productions is a content strategy company that directs your gaze to the stories, socially-oriented brands, and crucial campaigns that are shaping the world we live in.

Our women-led, New York City-based team will identify the best ways to amplify your story. We can then produce the video content, podcasts, or live theatrical events that showcase that story. We also develop and produce content for film and television.

I am the Co-Founder and Director of Creative Development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blackribbit?

Blackribbit was hired when we originally formed the company to help us find our brand voice and style and to design our look and logo.

What were your goals for this project?

The deliverable for this project was a style guide and logo.

SOLUTION

How did you select this vendor?

Through a personal referral.

Describe the scope of their work in detail.

Blackribbit's process was very thorough. It involved a lot of industry research as well as discussions and discovery processes with my co-founder and myself.

They helped us to figure out our brand voice and image by asking questions we didn't even think to ask ourselves. The logo creation process involved several rounds of ideations and proposals and was very fun and inspiring.

What was the team composition?

We worked directly with Nader throughout the process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our branding and logo are very eye catching - literally people's "eyes" are drawn to it. We always receive positive and often delighted feedback when people see the logo for the first time - whether it's on a t-shirt or on our business cards.

People remember it and that has helped with our brand recognition trememndously!

How effective was the workflow between your team and theirs?

The workflow was very effective. Nader's process is gentle and very supportive but also challenges you to think about your brand in ways you never thought to and to explore all possible angles.

What did you find most impressive about this company?

They are very patient and flexible, and they're willing to work with all your needs and requests. We felt very taken care of and in expert hands throughout.

Are there any areas for improvement?

None that I can think of here! We were very satisfied and would recommend Blackribbit to anyone, especially to start ups who need guidance and help figuring out what they even need!

BACKGROUND

Please describe your company and your position there.

We are a full service online Marketing Agency and I am the Founder and Media Buyer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blackribbit?

To manager our online marketing collateral for our clients ad buys. The Challenge we gave Blackribbit to solve was: Our clients banners were not getting CTR (engagement) At this point we had hired designers other than blackribbit but their work was not performing in terms on Click Through Ratio and the creative did not look high quality.

What were your goals for this project?

Improve Banner CTR Give the creative a high quality look that would match or exceed the quality pedegree of the websites the banners are placed on.

SOLUTION

How did you select this vendor?

Nader the Owner of Blackribbit and I have worked on projects together in the past and I was aware of his quality of work.

Describe the project in detail.

The project was creating new market collateral for our clients. I provided feedback on the creatives. Blackribbit was able to create high quality templates for our Jr. Designers to use. In addition to creating the temapates, in many cases Blackribbit helped us with copy and images.

What was the team composition?

I worked directly with Nader the Owner of BlackRibbit.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project had 2 primary Goals:

1. Increase Engagement and
2. Improve the Quality of the look and feel of the ads

Goal 1. This was accomplished by Blackribbit increasing the Ad Click Through Ratio. The creatives provided by Blackribbit's team performed higher than our previous creatives.

Goal 2. This was accomplished by Blackribbit using high quality images, crisp designs and they fixed a long standing issue with our banner text looking blurry. Their creatives have a high quality look and feel to them.

How effective was the workflow between your team and theirs?

The work flow was great. They delivered on time every-time or earlier.

What did you find most impressive about this company?

The quality of work and the speed they get things done blew us away. Blackribbit creatives out performed our previous creative team. The creative attracted more clicks and had a higher quality look and feel.

Are there any areas for improvement?

Not at the moment.

BACKGROUND

Please describe your company and your position there.

I currently lead corporate sales at Poll Everywhere a SaaS product for presentations. I worked with Blackribbit while I was freelancing as an Advertising Consultant at Golden Mallard Media.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blackribbit?

I was working to build a web and social media presence for a local business Main Squeeze Juice. We needed a logo and complete branding for the customer both for use on the website/social but also for signage, menus, and print advertising.

What were your goals for this project?

We needed a brand identity that fit the local market and set expectations for customers when they walked it. It also needed to translate across all mediums.

SOLUTION

How did you select this vendor?

I had used Blackribbit for UX work when I was full time at Golden Mallard, they had done some excellent work on websites for customers there. I knew they focused on branding and storytelling for more established firms and thought they would be able to add value to this local SMB account.

Describe the scope of their work in detail.

Blackribbit worked with the business owner to understand their history, and goals. They also did several interviews to determine what voice the owner thought the store should convey and how they wanted customers to feel. From there they put together a few spec options and the business owner provided feedback that ultimately lead to the brand concepts that were chosen.

What was the team composition?

We worked primarily with the CEO of the company and they worked directly with the customer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The branding set the perfect tone for the business and as well received by the owner and customers. As the marketing firm Blackribbit was able to provide us the assets promptly so that we could begin to leverage them.

The business owner has since taken the website and advertising in-house but has continued to leverage the work that Blackribbit has done. When they expanded the business to a second location they brought the branding and corporate voice with them to the second location - a testament to the strength and versatility of the original work.

How effective was the workflow between your team and theirs?

The communication and workflow was effortless considering that there were 3 parties involved (the business owner, us as the marketing agency, and Blackribbit). They were able to balance different needs of different stakeholders and the business owner responded very well to Blackribbits ability to guide the conversation.

What did you find most impressive about this company?

Without a doubt the range of offerings this firm is able to provide, and to do so at such a consistently high level allows us to trust them on different projects for different customers. Regardless of our size, we find their team is able to provide insight and deliver on time, every time.

Are there any areas for improvement?

none