Blackribbit

BACKGROUND

Please describe your company and your position there.

I currently lead corporate sales at Poll Everywhere a SaaS product for presentations. I worked with Blackribbit while I was freelancing as an Advertising Consultant at Golden Mallard Media.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blackribbit?

I was working to build a web and social media presence for a local business Main Squeeze Juice. We needed a logo and complete branding for the customer both for use on the website/social but also for signage, menus, and print advertising.

What were your goals for this project?

We needed a brand identity that fit the local market and set expectations for customers when they walked it. It also needed to translate across all mediums.

SOLUTION

How did you select this vendor?

I had used Blackribbit for UX work when I was full time at Golden Mallard, they had done some excellent work on websites for customers there. I knew they focused on branding and storytelling for more established firms and thought they would be able to add value to this local SMB account.

Describe the scope of their work in detail.

Blackribbit worked with the business owner to understand their history, and goals. They also did several interviews to determine what voice the owner thought the store should convey and how they wanted customers to feel. From there they put together a few spec options and the business owner provided feedback that ultimately lead to the brand concepts that were chosen.

What was the team composition?

We worked primarily with the CEO of the company and they worked directly with the customer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The branding set the perfect tone for the business and as well received by the owner and customers. As the marketing firm Blackribbit was able to provide us the assets promptly so that we could begin to leverage them.

The business owner has since taken the website and advertising in-house but has continued to leverage the work that Blackribbit has done. When they expanded the business to a second location they brought the branding and corporate voice with them to the second location - a testament to the strength and versatility of the original work.

How effective was the workflow between your team and theirs?

The communication and workflow was effortless considering that there were 3 parties involved (the business owner, us as the marketing agency, and Blackribbit). They were able to balance different needs of different stakeholders and the business owner responded very well to Blackribbits ability to guide the conversation.

What did you find most impressive about this company?

Without a doubt the range of offerings this firm is able to provide, and to do so at such a consistently high level allows us to trust them on different projects for different customers. Regardless of our size, we find their team is able to provide insight and deliver on time, every time.

Are there any areas for improvement?

none

BACKGROUND

Please describe your company and your position there.

My company is a private Massage Therapy Practice. I have been professionally practicing massage therapy for over 14 years, after receiving training and certification at The Center for Natural Wellness School of Massage Therapy. In my practice, I use a combination of techniques including deep tissue, Thai and sports massage, along with hot stone and cupping therapy as well as other wellness practices to customize each individual treatment. Every session is an opportunity to promote the nurturing and healing of both your body and mind and to incite positive, productive and relaxing results. With each holistic treatment, you regain control of your body and mind and become more aware of your being.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blackribbit?

Full Rebranding - from logo design, to brand mantra, brand voice, new website design and additional assets (business cards, promotional pamphlets, t-shirts, door signage) Continued Social Media and Advertising design.

What were your goals for this project?

The project began with the goal of creating a new logo and website. I was hoping for an increase in exposure and clientele as a result.

SOLUTION

How did you select this vendor?

Blackribbit was recommended to me through a trusted friend.

Describe the scope of their work in detail.

Nader began the process with an in-person discussion followed with a questionnaire that both my partner and I filled out. From there he pitched a brand essence, mantra, etc to us. Which was spot on. The next step was the logo design which went through a couple rounds of design and then coloring and text styling. My partner and I were both involved in rounds of feedback throughout the entire process. After that, Nader worked with my partner mostly on the remaining assets - the website, business cards, door signage, t-shirt design, pamphlets. Nader also worked in tandem with my partner on the vision and execution of a photo shoot to collect the visual material for the new site and to also be able to use for future social media and advertising content. Nader continues to work on a weekly basis with my partner on promo material as well as social media content.

What was the team composition?

My business partner and I worked directly with Nader throughout the entire process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My resulting assets and website are not only beautiful, but actually boosted sales and new clients almost immediately due to the high quality and functionality. The results far surpassed my initial expectations. Clients have raved about the new logo and site and additional assets.

How effective was the workflow between your team and theirs?

Working with Nader on my company’s branding was a flawless process. He captured my voice perfectly and then consistently represented that throughout the full design process.

What did you find most impressive about this company?

I truly appreciated Nader’s creativity, artistic skill, and attention to detail while he also kept a constant eye on my personal taste and business needs. I am beyond thrilled with how everything turned out and continue to be impressed with the work.

Are there any areas for improvement?

Honestly, I don't have anything to add here.

BACKGROUND

Please describe your company and position.

I am the Psychologist of Dr Chris W Martinez

Describe what your company does in a single sentence.

I provide psychological services to children, adolescents and families. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Blackribbit to accomplish?

To create a unique and comprehensible branding strategy and execution.

SOLUTION

How did you find Blackribbit?

Referral

Why did you select Blackribbit over others?

• High ratings
• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Blackribbit were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Beginning with a comprehensive interview and analysis of my professional background, skill set and goals, Blackribbit undertook exhaustive market research that allowed for the creation of a unique brand voice. Key deliverables included a brand mantra, brand look and feel, website and business cards. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As we have just completed the project, I do not have external returns to report on yet, however, I am very happy with the deliverables of my brand voice, mantra, website and business cards. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Nader was always responsive and on target. 

What was your primary form of communication with Blackribbit?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I appreciated Nader's thouroughness and ability to get to the heart of what it is that I want to do, when at times I wasn't sure I knew how to communciate that myself. His insight-based approach really resonated with me.

Are there any areas for improvement or something Blackribbit could have done differently?

Not that I can identify. 

BACKGROUND

Please describe your company and your position there.

DIGDEEP is a nonprofit organization dedicated to bring in hot and cold running water and sanitation to the 2.2 million Americans without it.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blackribbit?

We hired BlackRibbit to help us re-design our standard email template for donor communications.

What were your goals for this project?

Our goal was to create a modular, fully functional template that could be customized by non-technical staff in order to meet marketing needs as they arise.

SOLUTION

How did you select Blackribbit?

BlckRibbet was referred by another service provider in our network.

Describe the project in detail.

BlackRibbet worked with our team to understand exactly what we needed in an email template and then began designing different options which were moved through an iterative process with staff feedback.

What was the team composition?

N\A

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The template has increased ease of use across our team and has led to higher open rates and conversions.

How effective was the workflow between your team and theirs?

The team had a good workflow.

What did you find most impressive about this company?

Access to their team.

Are there any areas for improvement?

No.