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PR, Content Marketing and Web Design for B2B Tech

4.8
10 reviews
GOLD VERIFIED

Since 2005, Idea Grove has distinguished itself as that rare agency that truly understands growth-oriented B2B technology companies and their buyers. Idea Grove’s unified PR and marketing service offering has been built from the ground up with the specific challenges of B2B tech in mind, including grasping complex technologies, maintaining momentum through long sales cycles, and influencing the decision-making of both business and IT buyers.

 

Read our reviews, and our clients will tell you the following:

We achieve transformative results.

We've launched products that have become household names in B2B tech. We've helped tiny bootstrapped startups triumph in nine-figure exits. We've worked as valued partners with some of the most well-known and trusted names in technology. No one can create, tell and promote your B2B technology company's story like Idea Grove.

We're uniquely built for companies like yours.

When you are looking for a PR or content marketing agency, see if they can check these boxes: in-house writers and editors with more than two decades of experience, including former journalists, developers and IT department managers. A creative team solely focused on the challenge of explaining complex technologies with compelling visuals. A dedicated PR team that concentrates its time and energy pitching top tech and business journalists. Service offerings and processes developed with the specific needs of B2B technology companies in mind.

We've earned our place as a top-ranked B2B tech boutique.

When our firm keeps our clients happy, they tell others about us and our agency grows. That’s how Idea Grove has emerged as one of the top boutique tech PR and marketing firms in the United States, earning its place as a three-time Inc. 5000 company, one of O’Dwyer’s top 25 technology agencies, and as PR News’ Agency of the Year. We’re also a HubSpot Platinum Agency Partner. 

READ MORE...
 
$10,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2005
Show all +
Dallas, TX
headquarters
  • 16000 Dallas Parkway, Ste 200
    Dallas, TX 75248
    United States
    844.235.3439

Portfolio

Key clients: 

Idea Grove works with companies across B2B technology sectors, including burgeoning spaces such as remote learning, healthtech, cybersecurity, commercial cleaning technology and online collaboration that have compelling stories to tell and want to make a positive impact on the world. Idea Grove's clients include Amazon Alexa, AWS Security, NEC, Stanford University, Sabre, VertexOne, K2View, daVinci Payments, Istation, Perpetual Motion, S5 Stratos, Avantra, Altezza and Collective 54.

Reviews

4.8
10 reviews
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PR & Content Creation for Web Hosting Company

"We were very impressed with the way they treated our relationship as a strategic partnership."

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4.5

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
Apr. 2018 - Apr. 2020
Project summary: 

Idea Grove provided PR and content services for a cloud hosting company. The team built and managed media lists, defined company messaging, and wrote articles on behalf of the team.

The Reviewer
 
201-500 Employees
 
Los Angeles, California
Brett Dunst
VP Corporate Communications, DreamHost
 
Verified
The Review
Feedback summary: 

The engagement helped the client land coverage in top industry publications, expanding their brand presence. Idea Grove consistently and openly communicates with the client to establishes a collaborative partnership. The team brings innovative and unique ideas to the table.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm VP of Corporate Communications at DreamHost, a global managed WordPress and cloud services company. I’m responsible for establishing, maintaining, and enforcing DreamHost's corporate voice and tone in all communications, both internal and external. I'm also our primary media contact and am responsible for determining and executing the communications strategy for our brand; one with over two decades of history and hundreds of thousands of users.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Idea Grove?

We hired Idea Grove to elevate the DreamHost brand to stand out in a commoditized space through a media relations program. We wanted targeted media outreach that would secure contributed thought leadership content in hosting and tech publications.

What were your goals for this project?

Our primary goal was to drive overall brand awareness among our target customers. IdeaGrove worked tirelessly to establish DreamHost as a well-known and trusted managed WordPress provider and web host.

We wanted to attract WordPress newcomers and professionals alike - from bloggers to design agencies. IdeaGrove was able to help us identify targeted messaging strategies and programs for nearly every segment.

SOLUTION

How did you select this vendor?

Some intense Googling helped us narrow down a list of five potential agencies, all of which had the potential to be good partners for us. We conducted interviews with each agency to learn about their history, background, and areas of expertise.

From the start IdeaGrove asked smart questions about our business, made it clear that they understood our industry, and had even identified several potential messaging strategies by the end of our first exploratory call. In the end, the decision was an easy one to make. IdeaGrove was completely aligned with our goals. They understood what our brand stood for and knew how to take us to the next level.

Describe the scope of their work in detail.

On a monthly basis Idea Grove executed a holistic public relations program to generate brand visibility and authority for us. Their team drove the overall strategy but utilized our team’s expertise to develop well thought out, comprehensive campaigns.

On a more granular level, the Idea Grove team built and managed media lists, built out brand and thought leadership messaging, wrote articles on behalf of DreamHost’s subject matter experts and secured media placement of these articles, developed and distributed press releases, as well as researched and managed an ongoing awards calendar.

However, their team has many capabilities outside of public relations and content work. They often presented opportunities to create interactive infographic content, videos, and website-related assets to support the larger PR program. We eventually went on to create an interactive infographic around the history of internet privacy and DreamHost’s influence on that history.

What was the team composition?

Day to day we worked closely with two main points of contact but also worked with Idea Grove’s larger team on occasion over the course of our relationship, including specialists in the areas where Idea Grove provided the most support.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

One of our primary goals at the beginning of the project was to secure coverage in top web hosting publications like Hosting Journalist. Idea Grove was able to meet this goal on a continued basis and also landed other top industry publications like Website Magazine and SiteProNews.

They also broadened our media relations horizons by expanding our efforts to numerous verticals where our customers lived. We saw great coverage in the small business and startup trades, WordPress specific trades and even retail.

How effective was the workflow between your team and theirs?

Our workflow with the Idea Grove team was great. They approached our relationship as a true partnership as opposed to the traditional client/agency dynamic that can often turn into staff augmentation. Planning, brainstorming and executing on bigger initiatives involved the larger Idea Grove team, which brought a lot of different experts to the table who made a positive impact on our program.

What did you find most impressive about this company?

We were very impressed with the way they treated our relationship as a strategic partnership. Idea Grove does more than just check the boxes to fulfill a contract. Their team brings their best minds, ideas and energy to the table every day to bring us the wins and successes we were looking for.

Are there any areas for improvement?

We were very happy with our relationship as a whole with the Idea Grove team.

4.5
Overall Score I enjoyed working with the Idea Grove team very much.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    It was easy to connect and collaborate with Idea Grove.
  • 4.0 Cost
    Value / within estimates
    The cost was reasonable compared to most agencies.
  • 4.5 Quality
    Service & deliverables
    I could rely on Idea Grove to deliver quality work and rarely needed to provide edits or feedback.
  • 4.5 NPS
    Willing to refer
    I’d definitely recommend Idea Grove to those needed PR and marketing strategy and support.

Content Writing for Cloud Computing Company

"Their process from start to finish with each of these case studies is impressive."

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5.0

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. 2019 - Ongoing
Project summary: 

Idea Grove developed case studies to revamp website content for a cloud computing company. They created and executed on the content creation process. They conduct interviews, write copy, and gather visuals.

The Reviewer
 
11-50 employees
 
Richardson, Texas
Cristina White
VP of Marketing, Nimbix
 
Verified
The Review
Feedback summary: 

Idea Grove delivered organized and compelling content that facilitated an increase in website traffic and received positive feedback from multiple stakeholders. The team is responsive and manages the project effectively. They offer quick turnaround times, which leads to productive collaboration.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the vice president of marketing for a high-performance cloud computing platform company. We enable companies to access hundreds of workflows and applications on our platform called JARVICE. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Idea Grove?

We were looking for an agency of record to write for us because our case studies were stale. We wanted fresh content on our website. We wanted to form a relationship with an agency for them to really understand our business and write for us. 

SOLUTION

What was the scope of their involvement?

Idea Grove helped us write case studies with our customers. They put together a process that made it was easy for us to go to our customers and have them agree to talk to us about a project. Their team was able to help us execute seven case studies in about a nine-month time period. They interviewed our clients, wrote the copy, and solicited the imagery from the client. Then, they provided us with the final design.

What is the team composition?

We work with about three people from Idea Grove.

How did you come to work with Idea Grove?

We narrowed our search to three different agencies and Idea Grove came out on top. Their staff was more attune to technical acumen. It was easy to work with their project managers and writers because they have a greater knowledge of the tech space. For a company like ours, which can get into the weeds with technical jargon, it was hands down the right choice to work with them.

How much have you invested with them?

We've spent between $25,000–$50,000.

What is the status of this engagement?

We started working with them in March 2019 and our engagement’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We were able to bring a brand new web page with the content Idea Grove helped us create. That definitely helped increase traffic on our website. Our case studies and white paper content pages were fresh material, which helps with SEO and other website metrics.  

Our sales team uses these case studies as tools to reach out to prospects and existing clients. Time and time again, we’ve heard that the case studies are high-quality and that the information’s well presented.

The content’s clean and professional, which makes us look good. It’s easy to build out our social media messaging with a high-quality end piece. Internally, our company’s proud to put these case studies out.

How did Idea Grove perform from a project management standpoint?

Their project management’s outstanding. We have one person who’s higher up and oversees our account, which I appreciate. She’s more on the strategy side of the project. We have more of a day to day contact. Both individuals are timely in their responses to questions and check-ins. They respond to me within 24 hours or less.

What did you find most impressive about them?

Their ability to interview our clients directly, get the information, and write quality pieces within a short amount of time is impressive. Their process from start to finish with each of these case studies is impressive. Their team was quick. Our clients who they interviewed gave them great feedback.

Are there any areas they could improve?

No, they handle this project well.

Do you have any advice for potential customers?

They did a fantastic job.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

PR & Marketing for Higher Education Institution

"They really care about our organization, and they understand it as well."

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4.5

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
June 2016 - Ongoing
Project summary: 

With the arrival of a new communications director, a higher education institute decided to shift their PR strategy and hire Idea Grove. The team has handled the press, pitching, communications, and more.

The Reviewer
 
1,001-5,000 Employees
 
Palo Alto, California
Kristin Harlan
Director of Strategic Comm, Higher Education Institution
 
Verified
The Review
Feedback summary: 

Since their arrival, Idea Grove has grown the institution’s media coverage by 300%. A personable, engaged team, they offer successful solutions and have integrated well internally. Customers can expect an organized, timely, and responsive partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of strategic communications at a higher education institution.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Idea Grove?

I was new to the organization, and the team that had been there before me had been mostly doing reactive media relations. I wanted to start doing more proactive work and help tell some of our school’s stories.

SOLUTION

What was the scope of their involvement?

In the beginning of our engagement, it was mostly strictly PR-related activities. Idea Grove reached out to the press, handled pitching, and worked on other logistical things. Over the years, however, the scope of the project has expanded. 

Now, they help with internal reactive responses, presentations, and communications for senior executives. Idea Grove provides a lot of writing and program planning resources. 

What is the team composition?

There’s been some turnover of the years, but right now I’m working with four main people day to day, as well as an account manager.

How did you come to work with Idea Grove?

I knew someone at Idea Grove who I’d worked with in the past. I knew her range of skills and that she could accomplish what I wanted, so I reached out to her to see if Idea Grove was willing to take us on as a client.

How much have you invested with them?

We’ve spent between $50,000–$200,000 so far.

What is the status of this engagement?

The engagement began in June 2016 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve used Idea Grove for the majority of our PR outreach, and since working with them, we’ve grown the coverage of our institution by 300%. They’ve had a tremendous impact. 

How did Idea Grove perform from a project management standpoint?

Their communication and ability to meet deadlines are both amazing. The team is always available whenever I need them—they’re incredibly responsive over both email and text. We use Google Docs to track and collaborate on projects.

What did you find most impressive about them?

They really care about our organization, and they understand it as well. I consider them one of the team. They’re extremely creative and we’ve been really happy with them.

Are there any areas they could improve?

There’s nothing really that comes to mind. 

Do you have any advice for potential customers?

Ask them about their experience with the industry and company overall. Also, ask what makes them stand out from other agencies, and look for creative ideas they can come up with.

4.5
Overall Score I’ve been very happy with them.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They always, always meet deadlines.
  • 4.0 Cost
    Value / within estimates
    They’re definitely reasonable and use the money wisely.
  • 4.5 Quality
    Service & deliverables
    They really care about what they deliver and the services they provide, and it shows in their work.
  • 5.0 NPS
    Willing to refer
    I already have, at least two or three times.

Public Relations for B2B Software Company

"They exceeded expectations — getting us results and always very accommodating and professional."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jan. 2016 - Jun. 2018
Project summary: 

Idea Grove served as an Agency of Record (AOC), providing a variety of public relations services. This involved helping with blog content, social media, and events.

The Reviewer
 
1,001-5,000 Employees
 
Dallas, Texas
Senior Marketing Strategy Manager, B2B Software Company
 
Verified
The Review
Feedback summary: 

The vendor was integral to the business's success by significantly increasing their exposure and media placements. They achieved guest article features, along with Tier 1 media coverage in a variety of big-name outlets. The specialists brought valuable industry knowledge to the partnership.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I was working for a B2B software company at the time of the project.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Idea Grove?

We had gone through a large rebrand in 2015, and we wanted to get more results with our public relations efforts. 

SOLUTION

What was the scope of their involvement?

We needed a PR Agency of Record (AOR). They were on a monthly retainer, providing PR services, helping with blog content, social media, and event planning.

What is the team composition?

It was probably 5–10 people in total. We worked with a few executives, a few day-to-day contacts, and a content person. Some of their positions were titled account director, vice president, and content director.

How did you come to work with Idea Grove?

We did an RFP process for large and boutique agencies. They were well-known as a B2B agency, which is what we wanted. They were locally based in Dallas as well. 

How much have you invested with them?

The retainer was about $30,000 per month.

What is the status of this engagement?

We started working with them in 2016, and the engagement finished in June of 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

After working with them, we saw a big shift from company mentions to features in guest articles. Compared to the previous year when we were working with a larger, worldwide agency, we more than doubled our media placements.

They also found ways for our company to get Tier 1 media coverage for the first time. They were able to leverage one of their partnerships to get some traction for us. We were getting covered in the Dallas Business Journal, TechCrunch, Silicon Valley Business Journal, and other big-name places that we hadn’t gotten before. 

How did Idea Grove perform from a project management standpoint?

They were an extension of our team. They were extremely responsive and available all the time. They exceeded expectations — getting us results and always very accommodating and professional

What did you find most impressive about them?

They felt like a part of the same team as us. They were very resourceful, sharp, and had a lot of industry knowledge. They’d worked with a lot of other tech clients and were able to share that knowledge with us. 

Are there any areas they could improve?

No; I don’t know what I would have done without them. They do more than just PR, but my experience with them for primarily PR was excellent.

Do you have any advice for potential customers?

You should go for it and include them in your RFP process. They really do their research on the company and try to understand their client. Bigger agencies don’t always have the time of day. Idea Grove, which is more of a boutique agency, was really able to dedicate a lot of time and energy to our account.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

PR & Marketing for Infrastructure Solutions Company

“They can do a lot with a little. They had to be really creative on story ideas, and they did a great job.”

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4.5

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
4.5
The Project
 
$1,000,000 - $9,999,999
 
Nov. 2015 - Ongoing
Project summary: 

Idea Grove manages communications for a high-tech company. They create content, write articles and press releases, manage social media, perform media outreach, and handle submissions for tradeshows and awards.

The Reviewer
 
201-500 Employees
 
Austin, Texas
Michele Fanning
VP of Communications & HR, Pivot3
 
Verified
The Review
Feedback summary: 

Idea Grove’s work has helped their partners compete in with large companies in the media, increasing mentions and engagement. The team is very creative, and they were able to ideate great news stories. They’re organized and transparent, providing regular updates on key metrics.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work for Pivot3. We’re a midsize high-tech company, and I’m the VP of communications and HR.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Idea Grove?

The company was in the period of significant growth, and we expanded their responsibilities quite a bit since then. Overall, they managed our entire communications program.

SOLUTION

What was the scope of their involvement?

They helped us manage a variety of things from pitching to thought leadership, article creation, award submissions, and speaking submissions. They helped bring Pivot3 to the forefront. We compete with some large tech companies, so having some mindshare in the media is very important, and they were able to help accomplish that.

They managed everything from writing press releases, to putting them out on the wire, to pitching articles and news to members of the media to generate articles about our business. They also helped us write byline articles. They researched and submitted speaking opportunities for us so we could get executives in front of our audiences at large trades shows. We wanted our technology to be recognized for various awards, and they handled that.

They also managed our social media program al the way through. They wrote all of our social media content and managed it entirely on Facebook, LinkedIn, and Twitter. We have an internal program for employees that share posts, and they shared that content on their social media networks, which extended our reach quite a bit.

What is the team composition?

It has fluctuated over the years, so we usually had three people dedicated to our account and they would bring in other people as needed. Our primary point of contact has been with us the entire time we’ve been working with them.

How did you come to work with Idea Grove?

They were doing some work for the company at a smaller capacity. Since then, our relationship has grown over time.

How much have you invested with them?

We’ve spent about $1 million.

What is the status of this engagement?

We started in November 2015 and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We had very detailed KPIs and metrics, that we tracked each quarter. This included, share and engagement on social media, share of voice among competitors, opportunities to see, and I don’t have the exact numbers on me, but they’ve always achieved or exceeded the metrics we put forth each quarter. Even when our company wasn’t generating a lot of news, they found creative ways to keep our company at the forefront.

We would track our media mentions and compete them to the mentions from our major competitors, and we always had about the same. Considering that these competitors are more well-known than us, that was a huge indicator.

How did Idea Grove perform from a project management standpoint?

We have weekly meetings with them, just to touch base and track what’s going on. We didn’t use any tools, but they would prepare monthly reports, and a big quarterly wrap-up that included metrics, then they shared them on PowerPoint. They were always available whenever we emailed or called, even on weekends or holidays.

What did you find most impressive about them?

They can do a lot with a little. They had to be really creative on story ideas, and they did a great job. There were times when we didn’t have any press releases, and we weren’t generating a lot of content that they could pitch to the media.

Are there any areas they could improve?

It would be nice to have a collaboration tool. We never had any issues, but that could help.

Do you have any advice for potential customers?

When working with any agency, it’s important to sit down and meet with them. It’s useful to work with people you like, who fit your culture, and understand what you’re trying to achieve. Ask about who is creating content, see some writing samples, examples of media pitches, really anything you would do in a normal review process.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Market Research for Data Center Implementation Company

“We found their findings to be very impactful.”

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4.5

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
$50,000 to $199,999
 
Aug. - Dec. 2019
Project summary: 

Idea Grove provided market research services for a data center implementation company. In efforts to revise messaging language, they interviewed key individuals and reported their findings and recommendations.

The Reviewer
 
51-200 Employees
 
Dallas-Fort Worth, Texas
Steve Flaig
VP of Marketing, Compass Datacenters
 
Verified
The Review
Feedback summary: 

The partner implemented some of the messaging strategy recommendations. Idea Grove met expectations and delivered results on time. Throughout the engagement, they provided regular status updates and presentations of their findings. They followed the project timeline and took scope changes in stride.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing for Compass Datacenters. As the name implies, we build data centers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Idea Grove?

We had been in business for eight years and were looking to reposition the company by revising our messaging and overall presentation to the marketplace.

SOLUTION

What was the scope of their involvement?

Idea Grove conducted market research for us. Our team was very specific in the parameters of the engagement. We wanted Idea Grove to talk to existing personnel, customers, vendors, the media, and even prospective clients to get their thoughts on a range of things. This included our strengths and weaknesses, but a primary purpose was to identify attributes. Then from that, we wanted to craft our messaging strategy.

We had a statement of work that laid out specifications, and then we provided Idea Grove with names of individuals who’d agreed to speak with them. These people were from different aspects of the spectrum in terms of those who deal with or are part of the market we compete and exist in.

The engagement occurred in three stages. First was the preliminary finding phase where Idea Grove shared their overall discoveries with us. Then in the second phase, they gave a more-detail presentation of what they had found. Here is where they identified foundations they thought we could build upon. The last stage included their recommendations on how to go about our next steps in terms of revising our messaging.

What is the team composition?

We had one main point of contact, and there were 3–4 people on the team.

How did you come to work with Idea Grove?

Our team put together a request for information (RFI) and talked to different people in the marketing community and the Dallas area. We narrowed our findings to 3–4 finalists and then went through a process based on their responses. After meeting with each of them, we ultimately selected Idea Grove.

How much have you invested with them?

We invested around $70,000.

What is the status of this engagement?

The engagement lasted from August–December 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We found their findings to be very impactful. Idea Grove identified a few things that we had thought about but didn’t think were important. In fact, a couple of their recommendations wound up providing a good platform for other decisions and messaging strategies that we implemented.

How did Idea Grove perform from a project management standpoint?

We received regular status updates. Upon engagement, we laid out a master schedule and timeline and then worked from there. Built into that plan were regular updates along with incremental presentations.

What did you find most impressive about them?

We chose Idea Grove to do the job and they did exactly what we asked; that’s indicative of how we perceive them.

Are there any areas they could improve?

There were some interviews where we felt they could’ve pressed a little harder on certain things. But in their defense, they’re not us; they’re not Compass Datacenters. Some things that would’ve been triggers for us weren’t necessarily things that would’ve caught their attention and led them to go down that path.

Do you have any advice for potential customers?

Make sure to give specific instructions and have a very detailed scope of expectation upfront. My team didn’t want to sit in on the interview process because we didn’t want to bias the responses, even as a passive listener. However, if I had to do it over again, I would’ve sat in a couple of the early interviews so I could coach Idea Grove. This would’ve helped them understand our company a little better.

This is always hard, especially for one-off engagements because there isn’t the luxury of unlimited time. They couldn’t have deeply dived into the bowels of everything we do.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

PR & Marketing for Career Transition Service Provider

"Idea Grove got our business in front of the right audiences."

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5.0

Quality: 
4.5
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
July 2007- 2016
Project summary: 

Idea Grove was hired to drive revenue for a recently-launched company. They crafted press releases, articles, blogs, and infographics. Their team also assisted with SEO and social media.

The Reviewer
 
201 - 500 Employees
 
San Jose, California
Sanjay Sathe
Founder, RiseSmart
 
Verified
The Review
Feedback summary: 

The engagement with Idea Grove was a success for the business. They received exposure in many media outlets and opened to their target audience. Their spirit and collaborative approach supplemented their professional management style. Expect a thoughtful team that delivers high-quality content.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the founder & CEO of RiseSmart, a career transition service provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Idea Grove?

We had recently started the company and needed help in driving revenue.

SOLUTION

What was the scope of their involvement?

Scott (President & Founder, Idea Grove) helped identify the right publications and positioned our story as being a unique and fresh breath of air in this industry. It started with an intake call where we discussed technologies, the markets being served, and the target audience. Based on that, they came back with a plan.

Apart from press releases, their team helped with blogs, infographics, social media, and other articles. They maintained the same message across all those mediums. Before conferences, they helped get the right reporters and set up meetings at the events. Their team packaged any other stories or newsworthy information to sell it into the marketplace.

For a period of time, Scott worked on SEO for us as well. They did keyword research after we identified around 10 to 12 options. After we got acquired, we switched everything to the parent company’s agencies.

What is the team composition?

I interfaced with an account manager who worked with copywriters and social media & SEO/SEM specialists. I often called Scott as well.

How did you come to work with Idea Grove?

I searched for Dallas-based PR agencies on Google. They appeared on the first page. I called Scott and others to meet with me. Scott was immediately at my door the next day. There was something about the way he went about the conversation. He said that he was a steadfast guy that would be able to help.

What is the status of this engagement?

We worked with Idea Grove from June 2007 until 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Scott and his team did an excellent job daily. Idea Grove got our business in front of the right audiences. A story they put together about the product was on the first page of The Wall Street Journal.

How did Idea Grove perform from a project management standpoint?

The project management was excellent. It was a collaborative experience. Idea Grove provided regular reports on Google Analytics.

What did you find most impressive about them?

Their can-do attitude stood out. Idea Grove was thoughtful, but also challenged us at times, which I liked.

Are there any areas they could improve?

No, my experience with their team was great. I’m proud of what’s been achieved in building the business.

Do you have any advice for potential customers?

Idea Grove has grown into a multi-faceted agency. They pack a punch on a variety of fronts. If somebody is looking for an agile agency that isn’t the typical big agency framework, they should look at Idea Grove in their list of considerations.

It’s important for anyone hiring an agency to do some thinking and soul-searching beforehand on what their key messages and marketing goals are.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Development & SEO for IT Consulting Firm

"They kept us on track, on time, and on budget."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July 2016 - Ongoing
Project summary: 

Idea Grove overhauled a website and now provides ongoing SEO. The team has designed a new logo and created an updated brand style guide.

The Reviewer
 
51-200 Employees
 
Dallas, Texas
Tabitha Stork
Marketing Manager, Business Network Consulting
 
Verified
The Review
Feedback summary: 

The website has earned positive user feedback. The team expertly manages multiple stakeholders to triage issues and keep the project dynamic. Idea Grove executes focused workflows and maintains constant availability.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the marketing manager for Business Network Consulting.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Idea Grove?

We needed a vendor to redevelop our website and provide SEO.

What were your goals for this project?

We wanted a modern website to replace our outdated site.

SOLUTION

How did you select this vendor?

Idea Grove is our long-term creative agency partner. They are also one of our clients.

Describe the project and the services they provided in detail.

Idea Grove revamped our website and created new content. Deliverables included updated case studies, a logo, and a new brand style guide. They now provide ongoing SEO.

What was the team composition?

The web development team included 10–15 resources. We work with 2–3 people on SEO.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Our clients love the new website.

How was project management arranged and how effective was it?

The project managers are top notch. They’re always available for calls and local meetings.

What did you find most impressive about this company?

Throughout the project, the team streamlined and prioritized our ideation workflows; having multiple stakeholders pulled us in different directions. They kept us on track, on time, and on budget.

Are there any areas for improvement?

No, I can’t think of anything.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    We send everyone to Idea Grove.

Public Relations for Investment Firm

“They delivered faster than we could give them more work.”

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5.0

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
4.5
The Project
 
$50,000 to $199,999
 
Oct. 2007 – Mar. 2009
Project summary: 

Idea Grove did public relations and media relations, including branding work and a book promotion tour. The engagement has concluded.

The Reviewer
 
11-50 Employees
 
Plano, Texas
Bruce D Griffith
Chief Operating Officer, AssetBuilder
 
Verified
The Review
Feedback summary: 

The team’s work led to spots in several top publications, while the promoted book reached the top of Amazon’s list for its category. Customers can expect an accessible firm that works quickly to deliver high-quality solutions.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the COO of the Registered Investment Advisor AssetBuilder. We offered risk-calibrated portfolios using dimensional funds.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Idea Grove?

We needed an outside vendor for public relations, media relations, and book promotion.

What were your goals for this project?

We wanted brand exposure with media and a promotion tour for our recently released financial book.

SOLUTION

How did you select this vendor?

I had previously worked with the firm’s president and I knew he would dedicate himself to delivering quality work.

Describe the scope of their work in detail.

We set deliverables in a series of discovery meetings. They recommended a brand platform and we developed a communication plan.

What was the team composition?

Idea Grove was smaller when we worked with them. We communicated primarily with Scott (0000, Idea Grove) among a few others.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our firm was featured in Kiplinger's and other publications and our financial book reached the top of Amazon's business books.

How effective was the workflow between your team and theirs?

They delivered faster than we could give them more work. They were responsive and highly organized.

What did you find most impressive about this company?

Their high-level branding and public relations experience fit with our company well.

Are there any areas for improvement?

No, we’re completely satisfied.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Public Relations for a Software Company's Global Coverage

“They suggested powerful yet affordable solutions to execute on strategy, and we worked well as a team.”

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5.0

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$1,000,000 - $9,999,999
 
2016 - 2018
Project summary: 

Idea Grove served as the marketing arm, using a recent lawsuit victory to cement a digital presence and build brand recognition. They developed a social media program and gained international coverage.

The Reviewer
 
Texas, United States
Roger Sanford
CMO, Apptricity
 
Verified
The Review
Feedback summary: 

Idea Grove executed an effective PR strategy, gaining global exposure through reputable news outlets, publications, and video. Their efforts have also helped secure an enterprise-level contract, which generated a significant ROI. Innovation and regular communication were critical to success.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CMO for Apptricity. We’re a SaaS-based mobile software company located outside of Dallas, Texas.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Idea Grove?

We initially partnered with them to work on our regular PR. But, after we won a lawsuit against the federal government for misappropriating our software, they made sure that we received international coverage and boosted our visibility.

SOLUTION

What was the scope of their involvement?

Idea Grove functioned as our entire marketing arm during our settlement. Instead of just putting out a press release and calling a few editors, they developed a comprehensive, end-to-end PR solution to capitalize on the situation.

They used our lawsuit as an opportunity to explain what our software does and gain exposure. This involved generating brand awareness at both a local and international level. The team targeted major print and news outlets as well as video spots. They also developed a robust social media program, which now generates the majority of our hits.

What is the team composition?

I primarily worked with Scott (Founder & President, Idea Grove), but other team members joined the project as needed.

How did you come to work with Idea Grove?

They reached out to us, so I included them in our RFP process along with the other local and national agencies. While looking at their background, I fact-checked a few of their related clients and heard positive reviews.

Idea Grove outshone all other candidates in our vetting process. While most of the competitors were more tactical, Idea Grove took a holistic approach. Even before the settlement, they already had ideas to build our brand and find opportunities to increase our online exposure.

How much have you invested with them?

We spent over $1 million.

What is the status of this engagement?

Their work lasted from 2016–2018. Although they aren’t on as a monthly retainer, we still work with them on a consulting basis.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Idea Grove’s efforts played a fundamental role in building our brand and gaining exposure. In a single week, we had over 300 appearances regarding our settlement. It was amazing; our coverage spanned major news channels, print publications, and national and international video.

The campaigns also positioned us well when approaching prospective clients because they transformed our global spotlight into an opportunity to promote our software. I was able to personally bring on a major contract with an enterprise-level company thanks to Idea Grove’s work. The client was initially skeptical if a company our size could handle the contract, but they ultimately went with us because of our coverage. It ended up being a seven-to-one ROI.

How did Idea Grove perform from a project management standpoint?

Their project management was excellent. We had weekly in-person meetings with their staff, which allowed us an extra hour of focus.

What did you find most impressive about them?

Idea Grove takes a strategic approach and isn’t afraid to innovate. The team came up with ideas that I hadn’t even though of, and I’ve been in this business for decades. They suggested powerful yet affordable solutions to execute on strategy, and we worked well as a team.

Are there any areas they could improve?

I would have liked a little less turnover on the team.

Do you have any advice for potential customers?

Take the time to discuss your strategy upfront with the team so that they can be empowered to make decisions on the fly. Idea Grove would keep me informed about our efforts, but it wasn’t as if I had to make all the decisions. This enabled us to move much faster.

5.0
Overall Score We’ve worked together on several projects over the years. While there were some bumps along the way, the team always took corrective measures.
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
Verification

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GOLD VERIFIED
Business Entity
Business Entity Name
Idea Grove, LLC
Status
Active
Jurisdiction of Formation
Texas
Id
0801246427
Date of Formation
Mar 23, 2010
Last updated
Jul 29, 2020
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Source
Experian
Full Business Credit Report
Last updated
Jul 29, 2020
Client Reviews
VERIFIED CLIENT REVIEWS
10
OVERALL REVIEW RATING
4.8
Source
Clutch
LAST UPDATED
June 4, 2020