PR and marketing for B2B tech companies

Idea Grove specializes in building authority for your brand in ways that other agencies don't. We bring together every form of third-party validation, including media coverage, word of mouth, case studies, customer reviews, search authority, paid editorial and influencer endorsement, to propel your company's narrative and establish your market reputation.

We integrate our best media relations, content, design, social and search ideas to create a holistic leadership strategy for your brand. And to ensure your program achieves maximum impact, we apply account-based marketing principles to expose your target customers to your program's output — again and again and again. Idea Grove has refined and streamlined our offering to ensure our services work in tandem for maximum impact. 

 
$10,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2005
Show all +
Dallas, TX
headquarters
  • 14800 Quorum Drive, Suite 320
    Dallas, TX 75254
    United States

Portfolio

Key clients: 

Amazon, Chrome River, KwikBoost, NEC, Pivot3, Sabre, Stanford University, Susan G. Komen, Swift Prepaid Solutions, TRUNO, VertexOne

Reviews

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PR & Marketing for Career Transition Service Provider

"Idea Grove got our business in front of the right audiences."

Quality: 
4.5
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
July 2007- 2016
Project summary: 

Idea Grove was hired to drive revenue for a recently-launched company. They crafted press releases, articles, blogs, and infographics. Their team also assisted with SEO and social media.

The Reviewer
 
201 - 500 Employees
 
San Jose, California
Sanjay Sathe
Founder, RiseSmart
 
Verified
The Review
Feedback summary: 

The engagement with Idea Grove was a success for the business. They received exposure in many media outlets and opened to their target audience. Their spirit and collaborative approach supplemented their professional management style. Expect a thoughtful team that delivers high-quality content.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the founder & CEO of RiseSmart, a career transition service provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Idea Grove?

We had recently started the company and needed help in driving revenue.

SOLUTION

What was the scope of their involvement?

Scott (President & Founder, Idea Grove) helped identify the right publications and positioned our story as being a unique and fresh breath of air in this industry. It started with an intake call where we discussed technologies, the markets being served, and the target audience. Based on that, they came back with a plan.

Apart from press releases, their team helped with blogs, infographics, social media, and other articles. They maintained the same message across all those mediums. Before conferences, they helped get the right reporters and set up meetings at the events. Their team packaged any other stories or newsworthy information to sell it into the marketplace.

For a period of time, Scott worked on SEO for us as well. They did keyword research after we identified around 10 to 12 options. After we got acquired, we switched everything to the parent company’s agencies.

What is the team composition?

I interfaced with an account manager who worked with copywriters and social media & SEO/SEM specialists. I often called Scott as well.

How did you come to work with Idea Grove?

I searched for Dallas-based PR agencies on Google. They appeared on the first page. I called Scott and others to meet with me. Scott was immediately at my door the next day. There was something about the way he went about the conversation. He said that he was a steadfast guy that would be able to help.

What is the status of this engagement?

We worked with Idea Grove from June 2007 until 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Scott and his team did an excellent job daily. Idea Grove got our business in front of the right audiences. A story they put together about the product was on the first page of The Wall Street Journal.

How did Idea Grove perform from a project management standpoint?

The project management was excellent. It was a collaborative experience. Idea Grove provided regular reports on Google Analytics.

What did you find most impressive about them?

Their can-do attitude stood out. Idea Grove was thoughtful, but also challenged us at times, which I liked.

Are there any areas they could improve?

No, my experience with their team was great. I’m proud of what’s been achieved in building the business.

Do you have any advice for potential customers?

Idea Grove has grown into a multi-faceted agency. They pack a punch on a variety of fronts. If somebody is looking for an agile agency that isn’t the typical big agency framework, they should look at Idea Grove in their list of considerations.

It’s important for anyone hiring an agency to do some thinking and soul-searching beforehand on what their key messages and marketing goals are.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Development & SEO for IT Consulting Firm

"They kept us on track, on time, and on budget."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July 2016 - Ongoing
Project summary: 

Idea Grove overhauled a website and now provides ongoing SEO. The team has designed a new logo and created an updated brand style guide.

The Reviewer
 
51-200 Employees
 
Dallas, Texas
Tabitha Stork
Marketing Manager, Business Network Consulting
 
Verified
The Review
Feedback summary: 

The website has earned positive user feedback. The team expertly manages multiple stakeholders to triage issues and keep the project dynamic. Idea Grove executes focused workflows and maintains constant availability.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the marketing manager for Business Network Consulting.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Idea Grove?

We needed a vendor to redevelop our website and provide SEO.

What were your goals for this project?

We wanted a modern website to replace our outdated site.

SOLUTION

How did you select this vendor?

Idea Grove is our long-term creative agency partner. They are also one of our clients.

Describe the project and the services they provided in detail.

Idea Grove revamped our website and created new content. Deliverables included updated case studies, a logo, and a new brand style guide. They now provide ongoing SEO.

What was the team composition?

The web development team included 10–15 resources. We work with 2–3 people on SEO.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Our clients love the new website.

How was project management arranged and how effective was it?

The project managers are top notch. They’re always available for calls and local meetings.

What did you find most impressive about this company?

Throughout the project, the team streamlined and prioritized our ideation workflows; having multiple stakeholders pulled us in different directions. They kept us on track, on time, and on budget.

Are there any areas for improvement?

No, I can’t think of anything.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    We send everyone to Idea Grove.

Public Relations for Investment Firm

“They delivered faster than we could give them more work.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
4.5
The Project
 
$50,000 to $199,999
 
Oct. 2007 – Mar. 2009
Project summary: 

Idea Grove did public relations and media relations, including branding work and a book promotion tour. The engagement has concluded.

The Reviewer
 
11-50 Employees
 
Plano, Texas
Bruce D Griffith
Chief Operating Officer, AssetBuilder
 
Verified
The Review
Feedback summary: 

The team’s work led to spots in several top publications, while the promoted book reached the top of Amazon’s list for its category. Customers can expect an accessible firm that works quickly to deliver high-quality solutions.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the COO of the Registered Investment Advisor AssetBuilder. We offered risk-calibrated portfolios using dimensional funds.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Idea Grove?

We needed an outside vendor for public relations, media relations, and book promotion.

What were your goals for this project?

We wanted brand exposure with media and a promotion tour for our recently released financial book.

SOLUTION

How did you select this vendor?

I had previously worked with the firm’s president and I knew he would dedicate himself to delivering quality work.

Describe the scope of their work in detail.

We set deliverables in a series of discovery meetings. They recommended a brand platform and we developed a communication plan.

What was the team composition?

Idea Grove was smaller when we worked with them. We communicated primarily with Scott (0000, Idea Grove) among a few others.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our firm was featured in Kiplinger's and other publications and our financial book reached the top of Amazon's business books.

How effective was the workflow between your team and theirs?

They delivered faster than we could give them more work. They were responsive and highly organized.

What did you find most impressive about this company?

Their high-level branding and public relations experience fit with our company well.

Are there any areas for improvement?

No, we’re completely satisfied.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Public Relations for a Software Company's Global Coverage

“They suggested powerful yet affordable solutions to execute on strategy, and we worked well as a team.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$1,000,000 - $9,999,999
 
2016 - 2018
Project summary: 

Idea Grove served as the marketing arm, using a recent lawsuit victory to cement a digital presence and build brand recognition. They developed a social media program and gained international coverage.

The Reviewer
 
Texas, United States
Roger Sanford
CMO, Apptricity
 
Verified
The Review
Feedback summary: 

Idea Grove executed an effective PR strategy, gaining global exposure through reputable news outlets, publications, and video. Their efforts have also helped secure an enterprise-level contract, which generated a significant ROI. Innovation and regular communication were critical to success.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CMO for Apptricity. We’re a SaaS-based mobile software company located outside of Dallas, Texas.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Idea Grove?

We initially partnered with them to work on our regular PR. But, after we won a lawsuit against the federal government for misappropriating our software, they made sure that we received international coverage and boosted our visibility.

SOLUTION

What was the scope of their involvement?

Idea Grove functioned as our entire marketing arm during our settlement. Instead of just putting out a press release and calling a few editors, they developed a comprehensive, end-to-end PR solution to capitalize on the situation.

They used our lawsuit as an opportunity to explain what our software does and gain exposure. This involved generating brand awareness at both a local and international level. The team targeted major print and news outlets as well as video spots. They also developed a robust social media program, which now generates the majority of our hits.

What is the team composition?

I primarily worked with Scott (Founder & President, Idea Grove), but other team members joined the project as needed.

How did you come to work with Idea Grove?

They reached out to us, so I included them in our RFP process along with the other local and national agencies. While looking at their background, I fact-checked a few of their related clients and heard positive reviews.

Idea Grove outshone all other candidates in our vetting process. While most of the competitors were more tactical, Idea Grove took a holistic approach. Even before the settlement, they already had ideas to build our brand and find opportunities to increase our online exposure.

How much have you invested with them?

We spent over $1 million.

What is the status of this engagement?

Their work lasted from 2016–2018. Although they aren’t on as a monthly retainer, we still work with them on a consulting basis.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Idea Grove’s efforts played a fundamental role in building our brand and gaining exposure. In a single week, we had over 300 appearances regarding our settlement. It was amazing; our coverage spanned major news channels, print publications, and national and international video.

The campaigns also positioned us well when approaching prospective clients because they transformed our global spotlight into an opportunity to promote our software. I was able to personally bring on a major contract with an enterprise-level company thanks to Idea Grove’s work. The client was initially skeptical if a company our size could handle the contract, but they ultimately went with us because of our coverage. It ended up being a seven-to-one ROI.

How did Idea Grove perform from a project management standpoint?

Their project management was excellent. We had weekly in-person meetings with their staff, which allowed us an extra hour of focus.

What did you find most impressive about them?

Idea Grove takes a strategic approach and isn’t afraid to innovate. The team came up with ideas that I hadn’t even though of, and I’ve been in this business for decades. They suggested powerful yet affordable solutions to execute on strategy, and we worked well as a team.

Are there any areas they could improve?

I would have liked a little less turnover on the team.

Do you have any advice for potential customers?

Take the time to discuss your strategy upfront with the team so that they can be empowered to make decisions on the fly. Idea Grove would keep me informed about our efforts, but it wasn’t as if I had to make all the decisions. This enabled us to move much faster.

5.0
Overall Score We’ve worked together on several projects over the years. While there were some bumps along the way, the team always took corrective measures.
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer