B2B Website Design & Content Marketing
Bop Design is a B2B marketing and web design firm. We specialize in creating holistic marketing strategies that include B2B web design & development, content marketing, social media, SEO, logo design, branding and marketing collateral. Our focus is on B2B firms that want an external team of B2B branding specialists to enhance their brand positioning, build awareness and increase market share.
Why Bop Design?
“Bop” means to move, go forward and proceed. Our team of experts is reliable, responsive and dedicated to moving your business forward. We are 100% focused on B2B web design and marketing. Finding the right B2B marketing firm can be a tricky prospect. Larger, traditional marketing firms may do great work, but most focus on consumer brands and do very little B2B branding.
Bop Design understands that in order for a company to grow and acquire new ideal clients, a holistic B2B marketing approach is required. First, a firm needs to start with a solid foundation: compelling B2B branding, an innovative website design and educational marketing materials. Once the foundation is set, an engaging inbound marketing plan helps increase brand recognition and generate leads from content marketing, SEO tactics and social media.
We believe that every B2B company—regardless of its size—deserves cost-effective design and comprehensive marketing solutions. We work specifically with B2B—usually ones with fewer than 250 employees—that are serious about growing. Offering a wide array of branding services, we act as a tactical extension to your internal marketing department helping your firm achieve its marketing objectives.
headquarters
other locations
Focus
Portfolio
Accounting, ERP, Biotech, Consulting, Engineering, Financial, FinTech, Construction, Aerospace, Industrial, Medical, MedTech, Software, SaaS, Technology, etc.
B2B Biotech
Whether you're a medical device company, drug development firm or clinical research organziation, Bop Design will build an effective mix of marketing tactics for biotech firms including website design, brand identity, SEO, content marketing and more. Maybe you need a rebrand to position your firm for another round of funding, maybe you need to reach more decision makers about your revolutionary new device, or perhaps you are looking for collaborators to get your drug to market. Nomatter your goals, we are here to listen and design a branding and marketing strategy to meet those objectives.
B2B 3D Graphics Software
It's essential to conceptualize and institute a B2B branding strategy and communications plan that hits at the pain points and benefits that resonate with your target market. We identify a software product's competitive advantages and weave this messaging throughout all marketing communications-from the website to marketing collateral to ongoing content marketing. We work together with your internal marketing and management team to clearly define and relate value proposition, emphasize the uniqueness of your solution and differentiate your brand from other competitors in the crowded software space.
B2B Consulting Industry
Is your firm struggling to attract new consulting engagements? Convey your business' value? Close leads? Bop Design keeps your consulting firm business top of mind with a professional mix of marketing content and platforms specific to your B2B client. We help consulting firms build their brands through a compelling brand message, logo design, brochure design, web design and development, social media like LinkedIn and IG and content marketing.
B2B Accounting
As an accounting firm, you serve as a trusted confidante and long term strategic partner for your clients. A business makes a critical decision when they partner with a CPA or Accounting firm. We value the same partnership and that's why Accounting and CPA firms go with Bop Design because we understand the importance of standing out from the competition and expressing that value proposition through B2B brand strategy, website design, and content marketing.
Construction B2B Web Design
Our marketing and web design efforts are designed to appeal and convert customers. To be successful, contruction marketing must efficiently relate the service's distinct value proposition, demonstrate the benefits of engagement and showcase previous projects. At Bop Design, we aren't just a web design agency. Before we begin drafting a marketing strategy, we have detailed discussions about a construction company's long term marketing objectives.
B2B Technology
The easier it is for a prospect to understand a technology's benefit, the more likely the prospect is to make a commitment to purchase. Before implementing any tactics, we have lengthy discussions about a technology's firm long-term marketing objectives. Based on the marketing objective, Bop Design starts with the marketing foundation-corporate identity, brand messaging, website design-then devises a tactical plan to help convey the technology's competitive advantages and emotionally engage in the marketplace.
B2B Industrial
As a leader in your industry, your company has spent years innovating, designing, and producing high grade, quality products and services, so why not invest in the same amount of resources in marketing your products to your ideal customers? Many industrial firms struggle with creating strong brand awareness and differentiation. Bop Design works with established and emerging companies to discover their disctinct brand position and ideal B2B customer personas. Once the brand and audience have been clearly defined, we craft a marketing plan that incorporates branding, logo design, website design, social media, content marketing and more.
B2B Software / SaaS Industry
A software compnay's website design and content marketing strategy should be as cutting-edge and forward thinking as its software product. Bop Design creates visually engaging, responsive websites and marketing platforms that clearly communicate the uniqueness of a software's applications and benefits. We create dynamic software brands, design avant-garde websites and implement engaging content marketing plans to get your software company and thought leadership content in front of your target audience.
B2B Financial
Financial firms cover a broad range of specialties: asset management, hedge funds, private equity, venture capital and more. Bop Design has in-depth experience establishing financial firms-local to global-in the marketplace. We work with financial clients to determine the most effective mix of marketing tactics-be it a website design, brand strategy, logo design, content marketing-that resonates with your target audience and nurtures new opportunities
B2B Technology
MIMO technology company, Silvus Technologies, needed a website consistent with its cutting-edge technology. Bop Design created a new website design that better communicates the product applications to Silvus’ target markets: military, government funded research, law enforcement, and TV broadcasting.
B2B Website Design for SaaS
Intuitive Winery Management Software for Winemakers, by Winemakers. InnoVint's intuitive, easy-to-use platform makes it effortless to manage every aspect of your wine making production and workflow. A Saas website needs to be a living, breathing resource center in order to generate and nurture the right client leads.
B2B Website Design Information Management Solutions
Your information management solution should support your company’s information professionals, not slow them down. As a B2B web design and marketing firm, Bop Design believes visually appealing designs are not just for brand new startups. B2B Information Management Solutions' websites need to be responsive, professional and engaging; we create websites and marketing materials focused on branding, increasing lead generation with your target audience and sales.
B2B Website for Aerospace
Specializing in complex composite assemblies for the aerospace industry, Applied Composites has a long history of providing customer satisfaction by focusing on continuous improvement processes that help reduce time and cost. Our aerospace composite manufacturing capabilities are among the best in the industry.
The executive team at Applied Composites represent some of the foremost leaders in the field of aerospace composites. With over 45 years combined experience, our leadership is committed to exceeding our customers’ expectations and providing a safe, family-oriented environment for employees.
B2B Engineering
Mechanical Engineering Design, Consulting & Talent - agility combines with experience to give you a rare blend of quality, speed and top-level service in your projects. As a boutique engineering firm, Engineering People is nimble enough to adapt to your needs while bringing nearly 30 years of innovation in mechanical engineering services.
B2B Technology Website
In today’s fast-paced environment, TechFlow helps organizations transform their digital services. As leaders in innovative software development, IT security, and cloud adoption, we’ve modernized over 100+ distinct government IT applications using Agile at Scale software developments and DevSecOps techniques. Our companies breadth and depth of services, including cybersecurity, mobility, and logistics platform services, as well as our approach to incorporating best-of-breed technologies and industry best practices, gives TechFlow a level of technical expertise that is hard to find elsewhere.
B2B Software Website
Perr&Knight hired Bop Design to create a new messaging platform and website that highlights their relentless pursuit in providing superior actuarial services and innovative software solutions to insurance companies across the globe. Taking the time to understand their complex service offering and unique SaaS solutions, Bop Design was able to create a website that sets them apart from their competition and resonate with their various target markets.
B2B Industrial Website
Melfred Borzall is the global leader in horizontal directional drilling (HDD) Tooling. Bop Design created a new website with brand messaging that highlights the company’s 70+ years in business and complements channel partners’ (distributors’) business development efforts. You can visit the full website here.
Reviews
the project
Web Build & Design for Restaurant Consulting Firm
"The designer was very collaborative, responding quickly to feedback."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the client development director at a restaurant consulting firm.
What challenge were you trying to address with Bop Design?
We needed a brand refresh and website redesign.
What was the scope of their involvement?
They created a new homepage as well as a communications strategy for the homepage. That included a new site map that incorporated new services and adjusted for our new brand positioning strategy. In addition to design work and content curation, they built out the technical aspects of the website’s functionality. They created a custom WordPress template for the new platform.
What is the team composition?
We interacted with about five people, including a creative designer, a content manager, and a technical lead. The others played administrative roles.
How did you come to work with Bop Design?
We worked with them about five years before we started this project. They did such a great job in the past that we hired them again.
How much have you invested with them?
The project fee was $34,600.
What is the status of this engagement?
We worked with them from February–October 2020.
What evidence can you share that demonstrates the impact of the engagement?
The quality of service was very high because they’re experts on B2B websites. They have plenty of experience in lead capture and communicating strong messages through their work. They did a great job.
How did Bop Design perform from a project management standpoint?
We had regularly-scheduled Zoom calls and a few in-person meetings before the pandemic hit. We were expecting the project to be complete earlier, but that wasn’t their fault. The pandemic complicated our timeline. They were strong at scheduling and meeting deadlines.
What did you find most impressive about them?
They were flexible with our team when building out pages. We were launching a new program as they were developing the site, so we integrated those elements as our engagement progressed. The designer was very collaborative, responding quickly to feedback. We felt like the collaboration was very strong.
Are there any areas they could improve?
No, they were a pleasure to work with.
Do you have any advice for potential customers?
Make sure you’re internally aligned on approvals for design and content. Having a tight team of decision-makers is important for efficiency.
the project
Website Redesign for Consulting Company for Nonprofits
"This company is approachable and warm and feels like a small family that delivers huge results."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Communications and Operations Coordinator at La Piana Consulting. La Piana Consulting has helped more than a thousand nonprofits and foundations leverage strategy, structure, and culture to realize their goals.
For what projects/services did your company hire Bop Design?
La Piana Consulting hired BOP design for website redesign. This project included the development of, user interface design, responsive design, web development (HTML, CSS, PHP & jQuery), WordPress content management system (CMS), and a customized website manual post-launch.
BOP also provided a content audit, recommendations & sitemap, brand messaging & copywriting, and content migration.
What were your goals for this project?
The objective of this projects was to create a more compelling and credible website that would better showcase our work, resonate with leaders and board members of large national/international nonprofits and foundations; as well as smaller, local organizations.
Our goal was also to drives more organic traffic by being more prominent for targeted keyword phrases and to increase overall business by giving us the marketing tools to clearly communicate our unique value proposition, drive ideal decision makers to the site, prompt conversion, and in turn, increase client base.
How did you select Bop Design?
Our Business Development team researched and selected six potential agencies to support us with our redesign. We requested proposals from each and then held calls to review the proposal and best recommendations. Our team was able to narrow down our selection to two. Then, we were able to meet with BOP and a larger internal team to ask questions and meet our potential web redesign team.
Describe the project in detail.
Once we selected BOP design, we kicked off with a creative discovery call (2 hours), which was followed by a creative pitch (1 hour). From there, we were provided with 2 homepage concepts, a sitemap, and 2 brand messaging directions. We reflected as a team and once we selected the direction we wanted to take, we kicked off the project.
We worked closely with BOP to develop content and narrow down relevant SEO terms for our site. BOP stayed consistent with their timeline and were very communicative throughout the entire process.
What was the team composition?
The team included a Web Content Director, a Web Development Manager, a Content Marketing Director, a Lead Developer, a Senior Designer, and an SEO Director.
Can you share any outcomes from the project that demonstrate progress or success?
We have been keeping an eye on our analytics internally, but it is worthy to note that BOP continues to send us a monthly recap of our website performance. We have also noticed a tremendous increase in our number of client intakes, which makes use of the contact buttons that BOP strategically placed throughout the website which has made it convenient for potential clients to reach out to us.
How effective was the workflow between your team and theirs?
BOP is very adept at communicating and scheduling. Our team always felt as though we could reach out at any time and would receive a prompt reply. Expectations of each party was clear and the timeline was followed throughout the process. If our team had questions, they were answered courteously and were always well explained.
We communicated largely over email with several Zoom calls placed appropriately throughout the project.
What did you find most impressive about this company?
This company is approachable and warm and feels like a small family that delivers huge results. We were impressed by their levels of knowledge in each area of the web redesign and their follow through and overall implementation.
Are there any areas for improvement?
BOP remained consistent from our very first interaction to the very last (although we still keep in touch)! We do not have any areas for improvement.
the project
Web Dev for B2B Healthcare Technology Company
"They felt like true partners."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the marketing director at mPulse Mobile, the leader in Conversational AI for healthcare, providing healthcare consumer engagement solutions throughout the industry.
For what projects/services did your company hire Bop Design, and what were your goals?
We badly needed a website refresh after 5+ years, a lot of growth, and some dramatic improvements to our technology and business. This included improved messaging, a site structure that better lined up with our business goals, and an all new look and feel.
How did you select Bop Design and what were the deciding factors?
Bop's portfolio demonstrated they knew how to solve our challenges and understood the space. We were initially drawn to their B2B expertise, which has some unique challenges and requires a different understanding of website goals than many other development companies offered.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We initially met with the Bop team in person to discuss the goals of the new website, including our desire to remain on WordPress and be able to easily manage / update ourselves going forward. We provided design ideas and preferences, which led to wireframes.
After a few rounds of feedback, we finalized design and they got to work developing. Meanwhile, others on our team worked on keyword strategy and copy with Bop to improve SEO and update brand voice. Finally Bop made sure our existing technology, including HubSpot and Jazz HR, was properly implemented.
How many people from the vendor's team worked with you, and what were their positions?
Roughly 8-10 outside of sales, ranging from design to copy and technical dev,
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We just launched the site less than a week ago, so no measurable metrics yet. We look forward to benchmarking the rest of the year against the first half to see improvements to traffic, lead gen and even deal velocity.
Describe their project management style, including communication tools and timeliness.
Bop is able to take the lead and fill in gaps proactively while also being open to direct feedback without ego. We primarily communicated via email, though they were open to other project management software. BugHerd was a big help during final site review and feedback.
What did you find most impressive or unique about this company?
They felt like true partners. They didn't rush along progress to hit an arbitrary deadline, though they pushed us to keep up on our end. Rather they made sure we got what we really wanted at each step of the way. I was especially impressed by our technical discussions.
Are there any areas for improvement or something they could have done differently?
Some rounds of revisions lagged a bit for what seemed like small revisions on our end. I suspect this was either due to working in sprints or division of labor on other projects, both of which are fair. A bit more clarity on turnaround times for revisions, especially in the middle of the project, would have provided peace of mind at that stage.
the project
WordPress Design & Development for Video Service Platform
“They are clearly experts in building B2B websites.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I lead the marketing team at QuickFrame, a video-as-a-service platform. We enable companies to produce data-driven videos much faster and more affordably than traditional production methods.
What challenge were you trying to address with Bop Design?
We needed to better empower the marketing team to drive greater inbound leads so that we could pass more marketing qualified leads through to the sales team for sales opportunities.
What was the scope of their involvement?
They did a total redesign of our B2B website, including the site experience and map. It’s the same domain as our old site, but they created an entirely new one and switched us over to WordPress. They did development, UX/UI and graphic design, development, and Google Analytics set up. They did everything through to actual launch, and then they monitored the site for performance.
What is the team composition?
We had a full team, including a dedicated project manager who was on for the duration. Then, depending on the phase of the work, we worked with designers, copywriters, digital marketing specialists, technical managers, and their development team.
How did you come to work with Bop Design?
We came across them through various Google searches. They really specialize in B2B websites and striking the line between a custom-looking site that is unique to your brand and organization, and one that is template-based, so that it’s easy to maintain and update. We were looking for a website that can evolve over time because we’re a fast-growing but small organization with limited marketing resources, so we needed something that would really empower our team to take control of the site.
How much have you invested with them?
My company spent $32,000.
What is the status of this engagement?
The project kicked off in April 2020, and it went live in July. The only ongoing maintenance is standard to their engagements, where they monitor the site for 30 days to make sure there are no broken links or red flags. However, once the site went live, the majority of the work had concluded.
What evidence can you share that demonstrates the impact of the engagement?
It’s only been live for about two weeks, but we’ve already seen a 250% increase in weekly inbound leads. Right out of the gate, we’re already seeing much higher conversions on similar types of unique traffic to our site per week. Overall, it’s a more effective site for explaining what our services are and driving people to take action and contact us. Initially, we’re seeing very strong results, and hopefully the numbers will only increase.
How did Bop Design perform from a project management standpoint?
It was very clear; they set a project schedule from the very beginning and really adhered to it. We had the same project manager for the duration of the engagement, which was really helpful so that we could build a relationship with them. It was always very clear when things were going to be delivered and when we owed feedback. We had a weekly call on Thursday afternoons just to go through any ongoing work and check in on progress. They were really easy to communicate with and very fast in their e-mail response times. They were very polished in that regard.
What did you find most impressive about them?
The ease of working with them sets them apart. They are clearly experts in building B2B websites. They lead with a sense of authority and credibility in that regard, so when we didn't necessarily know which direction to go in, they were able to use that experience to guide us. It all stems from their extensive experience in this domain, which makes them very easy to work with and simultaneously consultative and action-oriented. They got the work done in the timeframe we needed them to.
Are there any areas they could improve?
It worked for us, but if a company is looking for a really out-of-the-box website with a lot of bells and whistles, Bop Design is probably not the place to go. However, if you’re looking for a really polished and professional B2B website that is effective at driving conversions, I couldn’t recommend them more.
Any advice for potential customers?
Have a strong sense of what you’re trying to accomplish on the site. Come to the table with ideas of what types of web pages you’re looking for on your site and what services and products you want to promote. Also, have as many inspirational websites as possible to provide as examples; they really go a long way in shaping the ultimate deliverable that you get from Bop.
the project
Web Design & Dev for Event & Travel Agency
"Bop Design is flexible and accommodates our requests."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the owner of Smart Works, an event and travel agency.
What challenge were you trying to address with Bop Design?
We needed a new website.
What was the scope of their involvement?
Bop Design designed and developed a new website in WordPress. They were responsible for everything, including content, pictures, and designing the pages.
What is the team composition?
There are about 10 people working on the project.
How did you come to work with Bop Design?
I found them on Clutch. I considered about five agencies, and I chose this team because they submitted the best proposal and were great at communication.
How much have you invested with them?
We’ve spent $30,000.
What is the status of this engagement?
We began working together around January 2020, and our engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
The website just launched, and the feedback has been great so far. The team really understands our industry, and it is a pleasure working with them.
How did Bop Design perform from a project management standpoint?
Bop Design is flexible and accommodates our requests. They’re also responsive. We communicate via conference calls and email.
What did you find most impressive about them?
The team is flexible, easy to work with, and shows an interest in our company. They are good at what they do.
Are there any areas they could improve?
No, I have no suggestions.
the project
Updated Web Development for Copper Wire Manufacturer
"As a company, we loved our partnership with them."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I am the director of marketing for a copper wire manufacturer.
What challenge were you trying to address with Bop Design?
I joined the company about two years ago. We had an old website that was outsourced abroad. It was okay, but it was outdated with old aesthetics and had functional limitations and UX issues. It wasn’t a progressive, modern website.
What was the scope of their involvement?
There was the old website that they worked off of, but we had to create a new sitemap and while we were building out the site, during the initial engagement, they did a great job of really understanding our business goals to help with the new website. They understood our perspective and what we needed. They did a good job of showing the project timeline and we went through all that.
While we were creating the website, there were definitely some issues from the old website that had to be addressed such as missing content, dividing the blog from company news, and they did a really good job of addressing all those issues when we hit them quite quickly.
We stayed in WordPress because we wanted to make sure our SEO did a good job of maintaining the website. We wanted to be Google-friendly and mobile-friendly which was obviously an important concern for us.
What is the team composition?
Overall, they are quite cross-functional in how they work. It was a waterfall methodology, meaning while we were doing different parts of the web redesign, you still have different functional experts within the company. While we were doing the initial concept of the homepage, it involved a lead designer. When we started going into the content creation phase, we had more interaction with their head of content. In the last phase, we had more interaction with their lead web developer. There was always a project manager involved along the way but one of the things I liked about Bop Design is that I was interacting with the functional expert as well. Whenever I had a question, I would CC the project manager, but I always interfaced directly with the expert at the time.
How did you come to work with Bop Design?
I turned to Google first. I have some SEO expertise, and I googled B2B website redesign agency and they showed up at the top of Google. That is a pretty hard keyword to rank for, and I thought that was very much a stamp of approval of Google and they must be doing something right to have that prized position.
I had dealt with several different agencies but several were unprofessional. Bop Design impressed me with their portfolio of other companies in my own vertical they have worked with. I did like they are an agency that doesn’t say they do everything. They are quite specialized. They told me what they focus on which is more on manufacturing, IT, and financial services, and they actually do that.
Their content was good. They have a pretty good content marketing operation in-house. It didn’t have too much jargon; it was really helpful and good content. When I spoke to them, I thought they were very first class in the way they handled our engagement. They weren’t pushy. Those initial points of interaction were important.
I asked them to send me some of their own marketing materials so I could know how they go about designing a website, and a couple of days later I got a box in the mail with a handwritten card in it from Jeremy (Business Principal) and that definitely stood out.
How much have you invested in them?
Altogether, it was maybe $44,000. They are really great at trying to stay in budget and they really went out of their way to find ways to not charge us for things. There were things that we did not include in the scope and they were great to try and find a way to work around it.
What is the status of this engagement?
I believe it was September 2019.
I kept them on for a content marketing retainer. The website is live, and the content marketing retainer started in June and that is a one-year engagement.
What evidence can you share that demonstrates the impact of the engagement?
Typically, when you launch a new website, your SEO takes a big hit but it is normal. It was an important thing to me that we knew we were going to take a hit but we needed to recover as quickly as possible for keyword positioning. It is totally normal to fall but the question is how long you stay down for. I currently track a lot of keywords and monitor them regularly each day to see if we were falling more flat or increasing.
Compared to where we were a year ago, we are up in organic search and we are starting to see the uptick. They made a website that is now working towards our SEO, and I think that as we grow as a company, it is the right website we want people visiting. They did a great job making the website SEO friendly and that is reflecting in the analytics.
How did Bop Design perform from a project management standpoint?
I think they used Basecamp. I sent a lot of emails, and I would say our most dominant form of interaction was probably email. We also had a periodic video conference. We had an internal web design team of about five members who represented different organs of the company. Then towards the end of the debugging process we used a tool called BugHerd where myself and other members of the company would go through and mark areas to fix. It has a Trello board in it.
What did you find most impressive about them?
Marketing agencies are not like law firms that are accredited and have to take the bar exam which is a method of quality control. At the end of the day, a lot of people think of agencies have minimal experience, it can feel a little Wild West with agencies and any of them can say whatever they want. If you don’t know what you’re doing, a lot of them can squeeze a company for a lot of money.
When I looked at the price comparison, it was such a good value. I remember talking to one agency who said it would be a minimum of six figures which I thought was absurd. Bop Design has a lot of integrity in how they go about doing their business. That really stood out to me and I thought they really got us. They took the time to interview us and talk to the different members of our company. When they did the creative pitch and reviewed the website and went through the pages, apart from the debugging process, I felt they did such a good job executing on the vision we had. As a company, we loved our partnership with them.
Are there any areas they could improve?
It can feel like a risk working with a remote company especially on a web redesign and one of the advantages of the company I was thinking of choosing instead of them had at the time was that they were a lot closer to us. Where Bop Design can improve a little bit is to have some more scheduled phone call meetings. We had some of those, but it wasn’t the easiest to have a phone call just to talk about something. They were pretty fast with emails, but I think it is important to have more regular communication and if someone has a question, they can pick up the phone and call that point person for that. I wouldn’t say it was a frustration but something they could get a little better at.
Do you have any advice for potential customers?
You need to know your business. You need to know what you are doing and have someone that can do that. In my opinion and with my expertise, I think that often when a relationship goes sour between a client and the agency, I think it can often be on the client-side.
They don’t know what they are doing or don’t have realistic expectations. You need to have real reasonable goals you are trying to achieve, and you need to have an internal evangelist in that company who can argue for that. I have that individual in my company, so I knew what the company wanted, and Bop did a really great job of trying to understand that.
Especially for a lot of manufacturers or anyone is in the technical space, it isn’t really fair to expect an agency to know your business or know your profit margins the way you do. You have to approach them knowing that and give them direction and they will achieve that. I think Bop has been really great at that. They aren’t trying to constantly upsell us, and I think a lot of agencies will try to do that.
I feel a great deal of trust with Bop. I think they are totally transparent in trying to achieve your goals. They know what they are really good at and they stay with that and that is great for companies like mine.
the project
SEO for Technology Company
"Aside from the increased results, which have been great, they’re a great team to work with."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Marketing Manager for a technology company. We are located in San Diego, CA and have 70 employes. I’m responsible for the strategic direction four all aspects of our marketing and advertising.
For what projects/services did your company hire Bop Design?
Improve SEO rankings and online leads.
What were your goals for this project?
We wanted help to research the best keywords for our various product pages, optimize each webpage, and increase our SEO rankings with the goal of increasing our online leads.
How did you select this vendor?
We previously used BOP Design to help redesign our website. They were great to work with, so we partnered with them again.
Describe the project in detail.
The path we decided to implement includes; SEO keyword research, on-page rework, improved advertising strategy, AdWords campaign, regular content generation and monthly newsletter and blogging to increase web traffic and increase leads.
What was the team composition?
I usually go through the Content Marketing Director, but I also work with the owner for various tasks. Each person on the team is friendly, professional and always willing to share their knowledge to help me grow.
Can you share any outcomes from the project that demonstrate progress or success?
Within the last few weeks, we've seen our SEO rankings improve, our web traffic increase and we've received over 20 new website leads. Our Sales team is also vey happy with the quality of the leads.
How effective was the workflow between your team and theirs?
BOP’s team is great to work with. They always respond right away, keep me involved in every decision, and help keep me on schedule with each deliverable. They are always available and willing to help when I need them.
What did you find most impressive about this company?
Aside from the increased results, which have been great, they’re a great team to work with. The due-diligence they put in at the beginning of the project and their follow-through since have made all the difference.
Are there any areas for improvement?
None at this time.
the project
Web Dev for Employment Screening Organization Rebrand
“They’re good at communicating upfront about what the steps are and what’s happening to the provided timeline.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
We’re a B2B employment screening organization. We work with HR professionals to run background checks on their new-hire employees. My role is the digital marketing and operations manager.
What challenge were you trying to address with Bop Design?
We did a rebrand as well as a new website. This year we implemented a new brand and new brand guidelines. With that, we wanted to improve our website to align with the guidelines. We also wanted to expand content on our site.
What was the scope of their involvement?
They developed a custom WordPress site and built the entire thing from scratch. They rewrote all the content, and ensured that the look and feel of the site matched our guidelines.
What is the team composition?
There were a couple of point of contact. There was a copywriter, a developer, and a project manager.
How did you come to work with Bop Design?
I did a lot of online research, specifically looking for B2B and WordPress experts. I looked at quite a few reviews sites, including Clutch. Their samples were great, and they were located nearby, so they could come on site to get things kicked off.
How much have you invested with them?
It was between $25,000–$50,000.
What is the status of this engagement?
The project lasted from November 2019–April 2020.
What evidence can you share that demonstrates the impact of the engagement?
Overall, feedback has been positive, especially form employees. We’ve seen a huge improvement in the UX and how people are contacting us. We’ve also seen an uptick in traffic. We’re doing some feature evaluation, but in general, the addition of new content has helped our rankings for certain keywords.
How did Bop Design perform from a project management standpoint?
There was a lot of email communication, and they were pretty responsive. They’re good at communicating upfront about what the steps are and what’s happening to the provided timeline. As things changed, they let us know when there were issues and how it impacted deadlines.
What did you find most impressive about them?
They’re very organized, and from the beginning, everything has been very clear. They tell me what’s going to happen and when. All of their information helped us understand what this project will look like over time. Whereas some of the other providers we talked to gave us general information, they gave us project schedules and walked us through what the process was like.
Are there any areas they could improve?
They could be a little more proactive on setting up calls to review things. Check-in calls, and having built-in conversations could be helpful.
Do you have any advice for potential customers?
The biggest thing is following the timeline and putting in effort to making sure that it’s a partnership. You have to make sure you give them all the information to do the job.
the project
Web Dev & Marketing for Consulting & Executive Search Firm
"The visuals and the content that they’ve created are impressive."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the founder and CEO of a firm that provides consulting and executive search services for accounting and finance talent.
What challenge were you trying to address with Bop Design?
I was trying to increase our opportunities in the market as well as improve our branding. We wanted to increase lead generation and needed help with our digital strategies.
What was the scope of their involvement?
Bop Design created a fully functioning website with SEO capabilities. They did the design, the development, and the content. Their team also created several different marketing pieces for us such as brochures, a salary guide, and other print collateral. They create blog content to get backlinks to our website. Their team manages email and other advertising campaigns. I’ve been expanding the scope of their services because we’ve been impressed with the products.
What is the team composition?
The size of the team depends on the project. Overall, we’ve probably worked with 5–7 different people from their team. We've had a project manager for each project.
How did you come to work with Bop Design?
I saw a company’s product and asked about their service provider. The company sang Bop Design’s praises. Their team’s past work and the customer journey were impressive. They were direct, upfront, and honest, so they won trust and credibility with me right away. Their team led with value as opposed to trying to sell to me.
How much have you invested with them?
We’ve spent around $40,000 on their services.
What is the status of this engagement?
We started working together around April 2019 and their work’s ongoing.
What evidence can you share that demonstrates the impact of the engagement?
They created a website that put us in a strong place in our market. Our team’s excited about the website’s new look and feel. Our new approach feels modern and matches the level of our firm, which empowered and engaged our team. I’ve heard feedback about the website, which mentioned how it looks professional and caters to our clientele. Everyone said that it’s crisp, clean, and professional looking.
How did Bop Design perform from a project management standpoint?
We’ve split our contact between verbal communication and digital communication, usually via email. Their team’s been good about being communicative. They delivered everything that they said they would deliver on time.
What did you find most impressive about them?
The visuals and the content that they’ve created are impressive. Bop Design’s the first company that performed above our expectations. They’re flexible with our firm and are firm centric. Their team’s concerned about our accomplishments. They’ve been able to make major pivots to accommodate us. Bop Design’s a partner more than a vendor.
Are there any areas they could improve?
No, I’m stuck on coming up with anything to mention.
Do you have any advice for potential customers?
Understand what you want and be able to communicate that. Their team helped me to articulate what I wanted to achieve but it would’ve been easier if I were able to better communicate that.
the project
Web Design & Dev for Cloud Software Company
"They’re personable, so I haven’t felt like one of a thousand clients."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the website product owner for a tech company.
What challenge were you trying to address with Bop Design?
We went with Bop Design because we needed a website redesign. It was a nightmare to work with our CMS. It was impossible to make any updates and we were looking to optimize that experience to provide people with a better website experience.
What was the scope of their involvement?
Bop Design provided guidance in terms of design elements. Their team designed pages and built templates for us to have a great CMS experience. They also gave us writers to support the content that we needed for SEO initiatives. Additionally, their team provided development support and have helped with a number of other projects.
What is the team composition?
We’ve worked with 6–8 people including account and development project managers.
How did you come to work with Bop Design?
I came on board after the company hired Bop Design. I believe that our company evaluated several agencies and made a decision based on a cost-benefit analysis and what each agency could provide.
How much have you invested with them?
The website redesign cost about $40,000.
What is the status of this engagement?
The redesign project kicked off in June 2019 and we still collaborate with Bop Design on different initiatives.
What evidence can you share that demonstrates the impact of the engagement?
There’s been a huge improvement in our ability to make updates on our own. The website’s really user-friendly on the back end. It was built in a robust way on their end to easy for non-technical people to use.
We restructured the site to be more SEO friendly overall. We reduced the average site speed but there’s still room to minimize the code and compress images so we’re working on that.
How did Bop Design perform from a project management standpoint?
We’re in different locations, so our method of communication was digital. We had Zoom calls that involved the entire team. Towards the end, we had a lot of back and forth and I made Zoom calls more prominent to make sure that we could answer everyone’s questions for efficiency purposes. We used Basecamp to track the projects as well as a tool to upload and review content.
We met our final deadline but there were deadlines that weren’t met in the process. It was easy to communicate with them. I’m a huge fan of their web development team’s project manager. She’s organized and detailed. We had good notes.
What did you find most impressive about them?
They’re personable, so I haven’t felt like one of a thousand clients. Additionally, it’s easy to communicate with them to accomplish our goals.
Are there any areas they could improve?
There’s room for improvement on their end. For example, some of the feedback that we sent back seemed to be a little repetitive. They’re taking on a lot of work, but they could improve by giving the same priority to everyone. That’ll also help with meeting all deadlines.
Do you have any advice for potential customers?
Have a holistic view of all of the project requirements built out with specific deadlines so that they’re staggered. Make sure that there’s alignment internally so there’s not a lot of back and forth with the Bop Design team, which makes their work more difficult.
Leveraging their experience with B2B websites into a strong final product, Bop Design impressed the client with their ability to communicate through their design work. They adapted well to a project schedule that was augmented by the pandemic and hosted regular meetings throughout the partnership.