Bop Design

What evidence can you share that demonstrates the impact of the engagement? 

 Overall, feedback has been positive, especially form employees. We’ve seen a huge improvement in the UX and how people are contacting us. We’ve also seen an uptick in traffic. We’re doing some feature evaluation, but in general, the addition of new content has helped our rankings for certain keywords.

How did Bop Design perform from a project management standpoint?

There was a lot of email communication, and they were pretty responsive. They’re good at communicating upfront about what the steps are and what’s happening to the provided timeline. As things changed, they let us know when there were issues and how it impacted deadlines.

What did you find most impressive about them?

They’re very organized, and from the beginning, everything has been very clear. They tell me what’s going to happen and when. All of their information helped us understand what this project will look like over time. Whereas some of the other providers we talked to gave us general information, they gave us project schedules and walked us through what the process was like.

Are there any areas they could improve?

They could be a little more proactive on setting up calls to review things. Check-in calls, and having built-in conversations could be helpful.

Do you have any advice for potential customers?

The biggest thing is following the timeline and putting in effort to making sure that it’s a partnership. You have to make sure you give them all the information to do the job.

What evidence can you share that demonstrates the impact of the engagement? 

There’s been a huge improvement in our ability to make updates on our own. The website’s really user-friendly on the back end. It was built in a robust way on their end to easy for non-technical people to use. 

We restructured the site to be more SEO friendly overall. We reduced the average site speed but there’s still room to minimize the code and compress images so we’re working on that.

How did Bop Design perform from a project management standpoint?

We’re in different locations, so our method of communication was digital. We had Zoom calls that involved the entire team. Towards the end, we had a lot of back and forth and I made Zoom calls more prominent to make sure that we could answer everyone’s questions for efficiency purposes. We used Basecamp to track the projects as well as a tool to upload and review content.

We met our final deadline but there were deadlines that weren’t met in the process. It was easy to communicate with them. I’m a huge fan of their web development team’s project manager. She’s organized and detailed. We had good notes.

What did you find most impressive about them?

They’re personable, so I haven’t felt like one of a thousand clients. Additionally, it’s easy to communicate with them to accomplish our goals.

Are there any areas they could improve?

There’s room for improvement on their end. For example, some of the feedback that we sent back seemed to be a little repetitive. They’re taking on a lot of work, but they could improve by giving the same priority to everyone. That’ll also help with meeting all deadlines.

Do you have any advice for potential customers?

Have a holistic view of all of the project requirements built out with specific deadlines so that they’re staggered. Make sure that there’s alignment internally so there’s not a lot of back and forth with the Bop Design team, which makes their work more difficult.

What evidence can you share that demonstrates the impact of the engagement? 

We started announcing the website in October and into early November. After the launch, website traffic doubled. In October, we had one real request from a user for a product demo. In November, we had 19 qualified leads. I was blown away—it was amazing.

How did Bop Design perform from a project management standpoint?

They had their own system, working on different versions at the same time. We struggled to find an image for the front page, but Bop Design worked with us as we went back and forth. Their team was well organized and responsive. Everyone that we interacted with was knowledgeable and professional. They’re a great company that managed the project well.

What did you find most impressive about them?

Their team has proven mechanics and processes for building a good website. They were really able to help us out as we went through the project. When we gave ideas, Bop Design not only made recommendations but also told us why. Multiple people were able to provide research to support their suggestions. Their team was on the ball. They stood out a cut above others because their team knew the best way to do what they do.

Are there any areas they could improve?

They had a version of the website for us to look at and make changes. And then they had the official developers version, which was not in the same location. That confused us, trying to figure out how the developers would access the changes. That could be fine for some but we’re used to coding. It would’ve gone smoother and faster if we had had one place where we knew when we made a change that a developer would see it.

Do you have any advice for potential customers?

Make sure to have your own research done. We had to write what we needed because you can’t wait for them to come up with everything. But, when they have an idea for a modification, I would recommend letting them go with it. They’ve done this for a long time and provide great ideas. I would highly recommend them to anyone. Don’t even think of it.