What was the scope of their involvement?
There was the old website that they worked off of, but we had to create a new sitemap and while we were building out the site, during the initial engagement, they did a great job of really understanding our business goals to help with the new website. They understood our perspective and what we needed. They did a good job of showing the project timeline and we went through all that.
While we were creating the website, there were definitely some issues from the old website that had to be addressed such as missing content, dividing the blog from company news, and they did a really good job of addressing all those issues when we hit them quite quickly.
We stayed in WordPress because we wanted to make sure our SEO did a good job of maintaining the website. We wanted to be Google-friendly and mobile-friendly which was obviously an important concern for us.
What is the team composition?
Overall, they are quite cross-functional in how they work. It was a waterfall methodology, meaning while we were doing different parts of the web redesign, you still have different functional experts within the company. While we were doing the initial concept of the homepage, it involved a lead designer. When we started going into the content creation phase, we had more interaction with their head of content. In the last phase, we had more interaction with their lead web developer. There was always a project manager involved along the way but one of the things I liked about Bop Design is that I was interacting with the functional expert as well. Whenever I had a question, I would CC the project manager, but I always interfaced directly with the expert at the time.
How did you come to work with Bop Design?
I turned to Google first. I have some SEO expertise, and I googled B2B website redesign agency and they showed up at the top of Google. That is a pretty hard keyword to rank for, and I thought that was very much a stamp of approval of Google and they must be doing something right to have that prized position.
I had dealt with several different agencies but several were unprofessional. Bop Design impressed me with their portfolio of other companies in my own vertical they have worked with. I did like they are an agency that doesn’t say they do everything. They are quite specialized. They told me what they focus on which is more on manufacturing, IT, and financial services, and they actually do that.
Their content was good. They have a pretty good content marketing operation in-house. It didn’t have too much jargon; it was really helpful and good content. When I spoke to them, I thought they were very first class in the way they handled our engagement. They weren’t pushy. Those initial points of interaction were important.
I asked them to send me some of their own marketing materials so I could know how they go about designing a website, and a couple of days later I got a box in the mail with a handwritten card in it from Jeremy (Business Principal) and that definitely stood out.
How much have you invested in them?
Altogether, it was maybe $44,000. They are really great at trying to stay in budget and they really went out of their way to find ways to not charge us for things. There were things that we did not include in the scope and they were great to try and find a way to work around it.
What is the status of this engagement?
I believe it was September 2019.
I kept them on for a content marketing retainer. The website is live, and the content marketing retainer started in June and that is a one-year engagement.