Bop Design

Please describe your company and your position there.

I am the Co-Founder and CEO. Connamara Technologies provides a platform, EP3, to enable companies to develop electronic exchanges. The technology is similar to the technology used by the largest global stock and derivatives exchanges. Connamara Technologies was spun out of Connamara Systems, a software engineering services firm specializing in financial technology.

For what projects/services did your company hire Bop Design?

We hired Bop to design and implement a web site for the newly formed company, Connamara Technologies, a B2B product company. A few challenges existed.

1. the product is very specialized.
2. The product is very technical
3. The product is very expensive
4. we wanted a website that attracted high quality leads via solid SEO.
5. we were on a tight timeline (4 months)

How did you select this vendor and what were the deciding factors?

We looked for review of B2B webdesign firms. We wanted a firm that understood that the number of "clicks" is not as important as the quality of "clicks". We looked at the portfolio of work that the firm had produced.

Describe the project in detail and walk through the stages of the project.

We had a couple of sales calls. Through those calls we found that BOP was a good fit. There was a kickoff call where Bop laid out the project plan and introduced the team. We were given a questionnaire to complete. Once that was completed Bop went away for a couple of weeks to create the initial homepage, logo, sitemap design based on our responses in the questionnaire.

We gave feedback on the designs. Bop returned with updated designs based on our feedback. We approved the design. We then went through a content creation process based on the sitemap. We would provide a draft copy and Bop would then edit the copy for pizzazz and consistent voice.

How many resources from the vendor's team worked with you, and what were their positions?

At least 5 or 6 each with a different focus during the different project phases.

Can you share any outcomes from the project that demonstrate progress or success?

We were provided with a brand guide that has helped us develop new and consistent marketing materials. email signatures, linkkedin profiles. Our website is clean and presents our value is a non-technical way. The leads we are seeing are of high quality.

How effective was the workflow between your team and theirs?

Bop kept us on task. They were very clear as to what they needed from us to be successful and when they needed it to keep us on schedule. the meetings were efficient and ran on schedule.

What did you find most impressive or unique about this company?

We found that the designers and copy editors were able to understand our product, its value, and get a grasp for the arcane language used by this part of the financial technology industry. We did not need to "educate" the Bop team. They took it upon themselves to get up to speed.

Are there any areas for improvement or something they could have done differently?

Nothing. they nailed it. We are using them for a website refresh for another company we own.

Please describe your company and your position there.

Company provides platform for ecommerce brands. I am a marketing director here and was in charge of our website redesign. Vetting out agencies, managing project and then managing website post launch.

For what projects/services did your company hire Bop Design, and what were your goals?

We were in need of a brand new website that would clearly communicate to visitors what we offered as well as generate leads for our sales team.

How did you select this vendor and what were the deciding factors?

Bop showed a clear history of success designing and building websites for businesses that would generate leads. They "spoke our language" and needed very little guidance of what we were wanting to achieve with a new website. Also, as far as pricing, they couldn't be beat.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Our project began with a kick off meeting with our main internal contacts for the project. The Bop team defined their team and what their roles were and provided us a Smartsheet outlining the entire project including dates so we could see exactly what was going to be done when.

They also were able to clearly communicate the fact that all dates were dependent upon our team sticking to the deadlines assigned to us. Bop also set up weekly calls so we always had a chance to ask questions, clarify needs, etc. Our assigned project manager, Jess, was also very responsive when it came to any inquiries we sent via email, we never waited more than 24 business hours to get a response. Throughout the process we were given access to GatherContent to provide feedback on the content they wrote as well as BugHerd to provide feedback on the test site prior to launch.

How many people from the vendor's team worked with you, and what were their positions?

We primarily worked with 6 of Bop's team members to get our site launched. Our assigned project manager, a brand and content manager, copywriter, art director, web development director as well as one of the co-owner's of the company.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We launched our new site a week ago so we don't have any measurable outcome yet. However, we have heard from many internal team members how amazing the site is. Not just visually, but how well it communicates to visitors what we do (a major issue in our previous site).

Describe their project management style, including communication tools and timeliness.

We primarily relied on email to work with our project manager but we also had access to the Smartsheet she had created outlining the entire project with deadlines. We also had weekly meetings scheduled with the key team members depending on where we were in the project to ensure we always had an opportunity to discuss any questions we might have. Everyone we reached out to on the team was very responsive, responding within 24 business hours. And if someone were out of the office their out of office message made it very clear who to reach out to in their absence.

What did you find most impressive or unique about this company?

Responsiveness, ability to grasp our offering even though it wasn't all ironed out before we started working with Bop, their patience when we didn't always have everything they needed at the date it was requested, their ability to communicate their reasoning for certain decisions (copy, design, implementation, etc.). Plus, everyone we worked with was clearly an expert in their role and so pleasant to interact with.

Are there any areas for improvement or something they could have done differently?

Nope. I've worked with other agencies in the past and working with Bop was an extremely better experience.

Please describe your company and your position there.

We are a healthcare engagement company that provides programs for healthcare organizations to outreach and connect with their members and patients to educate, communicate, and drive healthy behavior. I am the Demand Generation Marketing Director, so I was directly involved with the website refresh we did with Bop in 2022.

For what projects/services did your company hire Bop Design, and what were your goals?

We had recently acquired another company, changed our positioning, and gave our branding a refresh. As such, we needed to update our website's positioning, structure, and look/feel.

How did you select this vendor and what were the deciding factors?

We selected Bop because we had worked with them previously for web development and design and had a good experience, so we knew they were familiar with how our site was built and with our team.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Our team worked internally to produce content and design mock ups for key pages of the website. We handed those over to Bop who then applied those designs to the remaining pages (about 10) and built the new website. They implemented Elementor onto our WordPress site, which gave us more flexibility on internal updates, and they integrated our HubSpot forms onto our WP site. We then worked through edits and revisions and launched.

How many people from the vendor's team worked with you, and what were their positions?

We had about 3 main people who worked with us throughout the Project: Dana Marie Adams, Project Manager; Tim Shadduck, Website Success Manager; Emily Proctor, Web Development Director.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It has been 60 days since our website launch and we've so far seen a good uptick in traffic. We're waiting to see if that levels out or drops again to fully evaluate the results of the refresh.

Describe their project management style, including communication tools and timeliness.

They managed the project very well. We always knew where we were on our plan, they gave updated deadlines and timelines as we missed deadlines because of internal blockers, and they stuck on schedule for the most part the whole way through.

What did you find most impressive or unique about this company?

They were easy to work with. With vendors, it can sometimes be hit or miss with the level of quality you get with their work or the ease of working with them, but Bop was a pleasant experience. We worked well together. We hit our website launch deadline right on the dot, and they were responsive and helpful the whole way through. We will use them again for our next website project.

Are there any areas for improvement or something they could have done differently?

There were a few edits that I had to give multiple times before they were addressed. Everything got done in the end, though.

Please describe your company and your position there.

I am the Global Marketing Manager of CNW. For more than 36+ years, clients worldwide have trusted CNW to move their most time sensitive cargo quickly, safely and efficiently. But what really makes us different lies in our company DNA: exceeding your expectations with every interaction. Our professional team of expedited international shipping experts are available any hour and day of the year (that’s right, even holidays), working tirelessly to ensure your shipment reaches its destination safely – and faster than you ever thought possible.

For what projects/services did your company hire Bop Design?

Our website was created about 5 years ago. it was outdated and didnt reflect the level of service that we provide via the website. We give a boutique service to all our clients and invest in technology, we wanted the new website to transmit the same level of expertise combining tech and innovated features.

How did you select this vendor and what were the deciding factors?

we have been working with bop for the last years and we have seen what amazing job they did for other companies with their new website development and design. We knew that they are a perfect fit for this mission!

Describe the project in detail and walk through the stages of the project.

We had pre project meetings and brainstorming, I knew what I was looking for but lacked the knowledge and the design point of view. BopDesign were at my disposal all over the process, we had several meeting for each feature and they were truly hands of for every request and small change! They shared with me variety of options and advised on the best solution for us.

How many resources from the vendor's team worked with you, and what were their positions?

We had a project manager, Content Writer, Web Development Director and Bobdesign's Business principal

Can you share any outcomes from the project that demonstrate progress or success?

The Website came out amazing and we had very positive feedbacks from our internal teams, founder and clients! we have achieved what we were looking for and with the rebranding we feel that it's a perfect match with our values.

How effective was the workflow between your team and theirs?

It was easy to communicate with the project manager and she ensured that every our request was executed and she was very responsive! the workflow was smooth and we were updated at every single step.

What did you find most impressive or unique about this company?

I was blown away by how Bop understands our needs and whatever idea I had in mind they came up with several options and a solution! it let us to have a brand new website and you can see starting from the home page what and amazing job they have done!

Are there any areas for improvement or something they could have done differently?

all was smooth!

Please describe your company and your position there.

I am a Founder at Outcome Security, a cybersecurity startup focused on building Software-as-a-Service (SaaS) solutions.

For what projects/services did your company hire Bop Design, and what were your goals?

As part of creating Outcome Security's online presence we needed a website built from scratch. We were looking to differentiate ourselves from the rest of the market in terms of how we were preventing ourselves, our company, and our product. This website is one of our foundational pieces to build a sales and marketing funnel

How did you select this vendor and what were the deciding factors?

We compared Bop with several other website vendors with different strengths/weaknesses. We chose Bop due to their previous projects and their focus on making their websites a functional part of creating and driving leads for the business.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had an initial kickoff meeting to describe what we were looking for broadly, for the project. Bop delivered us two radically different designs for how the website would function and be laid out. From there, as they were building the website Bop provided us with a general questionnaire as well as follow-up meetings to talk through our company's value propositions and what pieces we wanted to emphasize from an SEO perspective.

Bop created the initial marketing copy at our direction and we went through several rounds of revisions while the website was being constructed. Bop also advised and assisted us on setting up the hosting provider we should use for the final product. We ended up using Pantheon and CloudFlare for hosting and CDN services, respectively.

How many people from the vendor's team worked with you, and what were their positions?

We worked with about 5-6 people throughout the project, including content teams, design teams, Bop's founders, and their technical teams.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Reaction to the new website has been very positive, and customer reaction around how our website stands out from competitors has been encouraging.

Describe their project management style, including communication tools and timeliness.

Bop's cadence was generally weekly or bi-weekly, depending on the phase of the project, but they were always available to attend to our questions, concerns, and requests. Towards the end of the process, when we were finalizing the website, Bop used a combination of BugHerd and Adobe XD to make it easy for us to provide direct feedback and discussion around specific parts of the website.

What did you find most impressive or unique about this company?

The emphasis from day 1 about maximizing business value and lead generation from the website was appreciated. Additionally, the use of AdobeXD and Bugherd for specific website feedback was extremely useful.

Are there any areas for improvement or something they could have done differently?

We slipped slightly on our original projections for when the project would be finished. While this wasn't a big deal, communication about what was causing schedule changes would have been helpful.

Please describe your company and your position there.

I worked with the BOP Design team at a multi-disciplinary engineering company as the Director of Communications.

For what projects/services did your company hire Bop Design, and what were your goals?

We hired BOP Design to redesign and develop a new company website. The company had not had a new website in 10+ years so not only did we need a new and compelling interface that would drive prospective clients and employees into the site and look impressive, but also all new content.

Our goal was to have a modern, contemporary feeling website that spoke to

• our long-standing success/credibility in the industry across many disciplines, 
• our innovative project approach and expertise
• our overall company culture (to communicate our integrity and tenure of employees to clients, drive recruiting and retention efforts with employees).

We also hoped to increase lead generation on project opportunities coming in through our website.

How did you select this vendor and what were the deciding factors?

We interviewed several vendors and BOP Design stood out amongst the rest for their impressive case studies/portfolio, high level of responsiveness, technical expertise, professionalism, and ability to lead a project like ours with lots of internal stakeholders.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

BOP Design led us through all the phases of building a new website, from wire framing, to design mock-ups, to content/copy, and more. We also went through a process to optimize our website and drive high SEO/future lead generation, including redoing our internal process of how leads were shared from the site internally.

The entire website overhaul process was robust and we would have been lost without their expertise, talent, and leadership.

How many people from the vendor's team worked with you, and what were their positions?

We were very impressed with the team at BOP Design. We had a clear point-of-contact to work with directly who was extremely responsive, but also got exposure in meetings to a broader team of leaders, designer, developers, writers, etc.

This worked really well for us as we always had someone we could quickly get global updates from as a single primary contact, but also had the opportunity to speak directly to the team that were hands-on working on the project from a technical perspective when key ideas were conceptualized (so we never once had issues with miscommunications from our vision/needs being passed through too many sources).

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We had a ton of positive feedback from both internal stakeholders (executive leadership, staff, etc.) and external stakeholders (clients, industry colleagues, etc.). We had an increase in not only site traffic, but also active lead generation coming in through the site.

We also now have an internal team of employees that are trained by BOP Design on how to do many content updates to the website independently, which is really helpful from both a cost and time efficiency standpoint.

Describe their project management style, including communication tools and timeliness.

I can't say enough about the customer service and responsiveness of the BOP Design team. From the first interview to post-launch, they were extremely professional, informative, communicative, and supportive.

They also were a lot of fun to work with; I don't have a bad thing to say about anyone on their team and they made a daunting process feel really doable and exciting.

What did you find most impressive or unique about this company?

The website now is in a different stratosphere than what it was before working with BOP Design. They not only delivered a superior product, but presented an all-star team to work with us and guide us through this process.

Their team was more responsive than any other vendor I've worked with in my career. The training they provided at the end of the project was incredibly helpful and shows the character of their business (that they wanted us to be self-sustaining post-launch).

Are there any areas for improvement or something they could have done differently?

We didn't have a single bad experience with BOP Design throughout this process. I wouldn't change a thing.

Please describe your company and your position there.

I am a Marketing Director for a SaaS business tailored towards a very niche market. Like other tech start-ups, I wear multiple hats within the marketing department and rely heavily on outsourced help to get the work done.

For what projects/services did your company hire Bop Design?

The initial project started over two years ago as a website overhaul, moving it entirely from ModX to Wordpress. I then kept BOP Design on a monthly retainer to continue to support the website both from a design and development standpoint. I typically use 20+ hours/month of a variety of website projects (new pages, updates, site speed, troubleshooting, etc).

How did you select this vendor and what were the deciding factors?

After reviewing 4 proposals and meeting the BOP Design team, it became clear that they not only had the expertise we were looking for but they also aligned most to our company culture. I continue to use them to this day because they are extremely attentive, very low-maintenance, and get the projects done.

Describe the project in detail and walk through the stages of the project.

For the website overhaul, the project originally started with a few discovery calls. Once those calls were completed, design comps were provided, as well as a review of pages we should keep or re-direct. We went through 2 rounds of comps and, once those were reviewed/approved internally, the development work started. Then the website was live in a sandbox, we had time to review/comment. All of the comments were addressed and then the website went live. After it went live, we had 90 days to address any errors or issues that popped up after that.

Overall, a good process considering the scope of work. For the ongoing retainer, I meet bi-weekly with the BOP Design team to review what is new/what is in queue/what was completed. In between the two weeks, I am allowed to continue to send/review requests. Typically design work starts in the beginning of the month, with dev work done at the tail end of the month.

How many resources from the vendor's team worked with you, and what were their positions?

In total, we work with 3 BOP Design team members. One is an Account Manager and the other two are developers. They then work with additional BOP team members to spread out the work but I do not actively engage with those individuals.

Can you share any outcomes from the project that demonstrate progress or success?

Thanks to BOP Design, we moved the website to Wordpress which immensely helped us to increase our speed to market with new content. We more than doubled traffic to our website since implementing the new platform.

How effective was the workflow between your team and theirs?

The workflow between myself and BOP Design is very effective. They communicate project statuses frequently and are transparent when deadlines are unreasonable. In many cases, they have saved my skin by being more than accommodating with tight timelines and frequent executive level edits.

What did you find most impressive or unique about this company?

I really enjoy working with BOP Design. They clearly have the expertise and I know, no matter how tough the project may be, they find a way to make it work. In many ways, they feel like an extension of my team and when we work together, it is very collaborative and empathetic. I cannot recommend them enough.

Are there any areas for improvement or something they could have done differently?

They continue to grow at a fast pace and there are times I worry that they may not keep up with demand. I have yet to see that happen though (and that's coming from someone that typically goes over their allotted hours).

Please describe your company and your position there.

I am the Head of Marketing at a software company in the transportation and logistics industry

For what projects/services did your company hire Bop Design?

Our website was created several years ago and had become outdated and slow. Since it was an old website, we just kept building on an antiquated structure which led to continual problems. We had virtually no development in house and limited design capacity, so we hired BOP to do a complete redesign. The goal was to make the website more modern and engaging and to significantly increase traffic.

How did you select this vendor and what were the deciding factors?

We looked at several firms when evaluating this project. We met with several companies to understand their approach. There were We looked at several firms when evaluating this project. We met with several companies to understand their approach. There were several factors in choosing the BOP. In no particular order, compared to a lot of other firms we spoke with, BOP’s core business was in website design and development. Their presentation and proposal were the clearest and met our needs best. They also addressed our concerns and questions.

Describe the project in detail and walk through the stages of the project.

We had a series of meeting with BOP. They outlined the process, who we would be working, how to channel feedback. They also outlined the schedule we would follow. During the process they allowed us to see and provide feedback on the structure, navigation, and design.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a team of about 4-5. We had assigned project manager, a designer, a developer (or someone that worked on that aspect. I assume there were a number of developers that worked on our website), we also had 1-2 people work on integrations.

Can you share any outcomes from the project that demonstrate progress or success?

While we are still gathering some of the metrics, here are few notable improvements. Site speed has dramatically increase, lead count on our website has increased. Overall engagement on our website has improved.

How effective was the workflow between your team and theirs?

The BOP team is very organized and very experienced. They have built many, many websites and so they have a structure and model and are good about keeping things in order. While they have a structure, they are not so rigid as to not listen to feedback or look for various solution. They were always professional and did their best to accommodate to our needs.

What did you find most impressive or unique about this company?

While BOP does a lot more than website design, what makes them stand out in my mind is their expertise and experience in this area. As noted, they have designed and rebuilt many websites. So they know what they are doing. Sometimes just doing things consistently is what makes a company unique. That is not to say everything they do is cookie cutter. The team stays abreast of new techniques and trends, so they are able to bring a fresh element.

Are there any areas for improvement or something they could have done differently?

It did take us a bit longer than anticipated. While some of this was on us for not gathering feedback back fast enough, in some areas, I think we simply needed more time, so perhaps that needs to be built into the schedule. We also had a few hiccups when rolling out our website to other regions. I think this would be the biggest area of improvement. The process and flow broke down a bit when rolling this website to other countries. It seems like we did not follow the same regiment and process that made the US website a success.

Please describe your company and your position there.

I'm the VP of Marketing at TextUs, a growth stage B2B software company that provides text messaging solutions for businesses that want to better engage with their stakeholders.

For what projects/services did your company hire Bop Design, and what were your goals?

We hired Bop to rebuild our website. As the primary source for driving inbound leads, our site is incredibly important in telling our brand story and highlighting product features. Over the years, it had not been re-done since the company started and many different hands had been in the pot. The content was disorganized and the pages lacked consistent structure.

We needed a firm that could not only refresh the look and feel of our website and ultimately, our brand, but also one that could take the hundreds of pages of content we already had and catalog them in a way that both external, visitors and internal admins could navigate easily. With those goals in mind, we hope to see a meaningful increase in direct and organic traffic as a result of improved page hierarchy, lower bounce rates, an engaging resource library and better website speed.

How did you select this vendor and what were the deciding factors?

After searching firms online and by recommendation, we shortlisted 3 finalists. Bop won out for a few reasons: the scope of their previous projects aligned closely to our business needs. We already had a lot of the content and good idea of overall site structure, but needed a refresh of the visuals, organization and brand. They had a great track record doing exactly that for a number of other B2B companies.

They also had a timeline that worked well for us. Several other firms we spoke with had very long timelines that wold have hindered our ability to grow in 2022 while we waited for the new site to be ready. Lastly, they had a great approach to the resource library on the site which was important to us, as we publish a lot of content and it is a major source of driving leads for us. A user friendly, highly organized resource library was a must-have.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We started with a kickoff meeting to understand all the needs of our business as well as meet the project team. From there, we laid out a proposed sitemap and identified which pages would migrate, which would be created from scratch and which would not migrate. Once we settled on the proposed navigation, we moved into 3 homepage concepts that were presented to us and we decided on an overall direction for the layout and aesthetics.

The concept was further extrapolated and presented to us in Adobe XD, where our teams would comment on edits, suggestions, additions and deletions. During the site buildout, we collaborated in a couple different programs (GatherContent for content edits, Bugherd for staging environment edits). The site was ultimately built out in Wordpress in a staging environment and migrated to live when all edits were completed.

How many people from the vendor's team worked with you, and what were their positions?

• Project manager as main point of contact.
• Senior Designer for all things design & functionality.
• Content Director for content, SEO.
• Web Development Director for technical and development.
• Creative Principal for account management and strategy.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

While we are still very early post-launch, we have seen an uptick in organic visits and expect bounce rates to improve. Lead generation has not shown any interruption as a result of the launch thus far.

Describe their project management style, including communication tools and timeliness.

Communication was exceptional throughout the whole process. The project manager, Jess, was very responsive and always laid out timelines, expectations and progress for the duration of the project. I also found the technology used to be very intuitive (Adobe XD, GatherContent and Bugherd) and help move the project along. While these were new tools for me, they were super helpful in facilitating communication, edits, requests and more.

What did you find most impressive or unique about this company?

I found the team to be very polished and communicative regarding expectations, scope, and deliverable timelines. The tech used, as mentioned earlier, was extremely helpful in moving things along and wasn't something I expected per se, but always love when companies can leverage tech effectively to be more efficient and productive.

Are there any areas for improvement or something they could have done differently?

The only area that fell a little short was estimating the overall project timeline from the beginning. We had a pretty extensive list of content to migrate that likely bogged down the project momentum once we got into it and that may not have been super clear in our early discussions. We ended up pushing out the launch by several weeks from the original timeline.

Introduce your business and what you do there.

I’m the founder and principal of an innovation consultancy located in Atlanta, Georgia.

What challenge were you trying to address with Bop Design?

We were trying to improve our digital presence so that prospective clients would be able to find us easily. We also wanted to have a better presentation of our identity once customers find us.

What was the scope of their involvement?

We had an initial conversation with Bop Design and they gave us a survey so that they could learn more about what we were trying to accomplish and determine who we were as a firm and what we were focusing on. We reviewed the project’s timeline, too. They then started working on our WordPress site’s homepage, content, and layout. While they were developing the site from scratch, they incorporated custom images and animation.

Following that, we reviewed all the pages they created and checked if we missed anything. The last part was all about helping us launch the platform.

What is the team composition?

We worked with Bop Design’s head of development, technical team, and project manager. Their technical team was in charge of building the site. We also worked with other individuals along the way that needed specific pieces of information.

How did you come to work with Bop Design?

We found their team on Google.

How much have you invested with them?

We spent $25,000–$30,000.

What is the status of this engagement?

We worked together from October 2021–March 2022.

What evidence can you share that demonstrates the impact of the engagement? 

We measured our success through our traffic, and just last week, we saw that our site traffic definitely increased significantly. If that would continue over the course of a month, that would be an indication of Bop Design’s success.

How did Bop Design perform from a project management standpoint?

They were responsive, and they were able to stick to schedules and budgets. We communicated through video conferences and email. We didn’t use any project management tools, but we used a tool to find bugs and other technical issues.

What did you find most impressive about them?

Their technical team was very good; they knew how to resolve our issues, and they were able to answer all of our questions. They also helped us think about things that were slightly outside of the scope such as how other programs would connect to the website.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

Stay connected with the project manager and make sure that you get the full benefit of all the resources that they have to offer.