What evidence can you share that demonstrates the impact of the engagement?
All of the deliverables have been completed. We launched the website and email campaign recently. We also launched the teledermatology platform, and it’s been well-received. As a result of working with them, I have a clear vision of what images would fit with the brand, which is helpful.
I’ve received a lot of comments from patients and colleagues about the website and the images on our social media account. The images are so strong that people feel like they understand and have a sense of the brand before I even have to speak on it.
They understand what we’re about just from the visuals, the website, and the name. I’ve done a few interviews speaking about the brand, and before I even spoke about it, the interviewers already seemed to have a sense of what we were trying to do.
We’ve already seen 15 patients virtually, even after launching the website only a week ago. We also have 1,600 followers on our Instagram account.
How did C42D perform from a project management standpoint?
We had at least two teammates on our calls. C42D is very responsive to emails, and one of the team members responded to my messages almost immediately. I’m a first-time business owner, so I’m working with a lot of different teams.
Out of all the teams that I’m working with, C42D exceeded expectations from a project management standpoint. I’m a perfectionist, so that says a lot about them.
What did you find most impressive about them?
Their ability to deeply understand the founder’s vision is impressive. They spent a lot of time asking me questions and having checkpoints to make sure that they were doing work that was true to my vision.
C42D was also not afraid to take risks. I like to push the envelope a little bit, so I liked that they presented me with lots of options, some of which were safe and some of which were innovative. For example, the color scheme we chose is something you don’t see in the medical space, but it works so well with our brand.
Are there any areas they could improve?
No, nothing comes to mind, but there’s always room for improvement.
Do you have any advice for potential customers?
It’s important to spend time on your own to understand what your vision is before approaching any marketing team. I spent a lot of time brainstorming my vision, which made our working relationship smoother because we were always on the same page.
Thanks to their ability to understand the business, its constituents, and its differentiators, C42D completed the project successfully. Additionally, the website copy they wrote was very valuable. The team managed the project well, keeping the business on track with a concise process.