We brand unicorns.
We brand unicorns.
$25,000+
$150 - $199 / hr
2 - 9
Founded
2010
Focus
Portfolio
Key clients:
YouTube, Shazam, Ogilvy, Reebok, Foundation Capital, The Corcoran Group, Adidas, Google
Kindbody came to us needing to get out of the gate fast with a planned NYC launch only months away. The challenge was to strategize, develop and bring to life the brand story and identity, and launch the brand and website in short order.
Our task was to audit all sales tools, collaborate with the Shazam team to refine and evolve the story, create key visuals and a design system, and finally bring it all together with a comprehensive brand guide, presentation templates and a presentation usage guide.
We created a contemporary architecture and user experience design that is consistent with the startup and VC landscape today. We deployed an intuitive and user-friendly CMS that the marketing team uses with ease to update content and manage leads. We created an improved UX that reflected the progressive and contemporary nature of the Foundation brand and implemented a platform for announcements and lead capture, enabling Foundation to maintain ongoing engagement with its followers.
In anticipation of its launch in the app store, Winq came to us to develop their brand identity and visual expression, and extend the work to the mobile app interface. We created a unique, expressive brand identity and mobile experience that was a clean and simple reflection of the elegance of the Winq mobile app.
With many initiatives pending for the new year, YouTube needed a simple, engaging way to keep its brand top-of-mind with the planning community. We created a one-of-a-kind, physically interactive, dimensional calendar specifically for media planners and strategists—perfect for one of the original unicorns. And this was no any ordinary calendar. It was custom-crafted from a solid birch wood base carved with YouTube branding and holding twelve double-sided letterpress calendar cards.
Cuebiq, a global leader in mobility and geospatial analysis, helps marketers answer their most pressing targeting and measurement questions via the industry’s most comprehensive understanding of the offline consumer journey.
Cuebiq needed to evolve its brand position, visual identity, and web presence to embrace its role as market leader, while still reflecting the values and direction of the brand.
We evolved Cuebiq’s current mark to be unique, ownable, and anchored in its core brand attributes. The resulting logotype uses a custom typeface to animate Cuebiq’s positivity and humanity. We extended that work into a new brand identity system and a rebuilt website experience.
View the full case study here.
We partnered with The Corcoran Group to create a direct response campaign targeting people who want to buy or rent a second home in The Hamptons.
We built a strategy that tapped into the emotional side of the business, by telling the stories of real people who escape NYC to the tranquility of their second homes.
We brought the stories of authentic people who live this lifestyle to life through a one-word action headline and photography that captures the unique emotion each person finds in the Hamptons. Under a tight timeline, we executed the campaign through a variety of channels: Print ads, videos, digital ads, social media content and a responsve microsite.
The result brought emotion and humanity to the Corcoran Group’s brand. Click-through rates exceeded the industry average by over 700%. View the full case study here.
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One of Silicon Valley’s leading VC firms needed to update its branding to reflect it’s decades of unprecedented success. Foundation Capital needed an image that reflected its success, values, and its spectacular new Menlo Park headquarters.
The brand’s final logotype is one of the brand’s most recognizable assets and is rooted in the collaborative nature of its work. We created a comprehensive identity system that can flex to meet the needs of all brand touchpoints.
The entire project culminated in a successful relaunch of the Foundation Capital brand. Foundation remains one of the leading venture capital firm in the Valley, and we’re proud to have had a role in shaping the identity of one of the best.
Read the full case study here
The launch was very successful, with over 15,000 site visitors to date. C42D was highly collaborative and finished the project quickly. They offered useful suggestions for design and verbiage and the site receives positive feedback.