C42D

Introduce your business and what you do there.

We’re a women’s health platform that develops tests that quantitatively measures fertility hormones. Our main goal is to empower women with information about her health as to no longer make for fertility a black box.

What challenge were you trying to address with C42D?

We didn’t have a brand when we hired them, only a color scheme. It was important for us to make our brand more consumer-facing and give it a great look and feel.

What was the scope of their involvement?

They created brand guidelines, reworked our messaging, designed our app, and handled both product and package design. We decided on the total scope from the beginning and stuck to that plan. 

What is the team composition?

We had two primary designers, a project manager, and someone in charge of their copy.

How did you come to work with C42D?

I found them on Clutch. However, the real reason I decided to go with them was a blog post that they shared with them. It was a review of several cliches that larger companies are doing in their branding today. I appreciated him calling out these cliches and showing me that they work differently. We could see that in their work. 

How much have you invested with them?

We spent between $25,000–$50,000 on their work.

What is the status of this engagement?

We started our work in March 2019, and it officially ended in November 2019.

What evidence can you share that demonstrates the impact of the engagement?

People love the brand. Our goal was to create a feeling of comfort to indicate to women that they’re not alone on the journey of trying to conceive. It can be an isolating experience, and that feeling of comfort really comes through in their work. 

How did C42D perform from a project management standpoint?

We were constantly communicating over Slack. In the beginning, we weren’t seeing as much of the work in progress as we wanted. That was unsettling because we wanted to make sure they could incorporate our vision into the work without wasting their time. Once they started updating us more frequently, the project became more dynamic. They were also able to incorporate work very quickly.   

Their project manager was really on top of things. She made sure that everyone hit their deadlines and would loop everyone in for weekly meetings. 

What did you find most impressive about them?

I liked their personal touch. They seemed to engage with our goals, and our mission resonated with many people on their team. They’re passionate about what we were building. 

Are there any areas they could improve?

The messaging wasn’t as punchy as we may have wanted while entering a crowded market. However, they did a great job for the initial launch of a new brand. 

Do you have any advice for potential customers?

Be clear about what you want in the work. This was a big learning experience for me, and I ended up wanting things I didn’t think I did at the start of the engagement. I spoke honestly with them, and we collectively determined the scope together. Then, before you engage, make sure you have all of that ironed out.

Introduce your business and what you do there.

We’re a purchasing organization and a consulting firm that works within three main areas of non-compensation spend: travel, insurance, and market data and information services. We aggregate our clients’ spend to get them discounts on hotel, car, and insurance services.

Our team also negotiates renewals and advises on product procurement to help manage subscription services more generally. Our clients tend to be boutique, mid-sized financial services firms that benefit from our purchasing and benchmarking programs. I’m the VP of the market data side of the business.

What challenge were you trying to address with C42D?

We were looking to fully rebrand our company. With that, we wanted a new name that reflected all of our focus areas without siloing us into any one of those areas. It was also important for them to allow us room for growth.

What was the scope of their involvement?

In addition to providing us with a new brand name, they helped us create a mission and strategy statement as well as a new logo. Their branding efforts also resulted in overall branding guidelines that dictate our fonts and colors. It also provided information relating to how to apply that information onto business cards and memos. 

They provided us with stock photography and helped us create business cards. Their team showcased how the brand would look on the web by providing a mockup for a web page with icons that would guide our web design and presentation decks. 

Typically, they would brainstorm before coming to us with several ideas for deliverables. We’d discuss together to guide the development. After they delivered, we’d circle back to offer feedback. For instance, we went through about six naming rounds before selecting one.

What is the team composition?

We were working with three people, including designers. Christa (Project Manager, C42D) and David (Founder & CEO, C42D) were helpful in organizing all of our work.  

How much have you invested with them?

We spent between $50,000–$100,000 on their work. 

What is the status of this engagement?

The project lasted from June –December 2019. After that, they were just helping with one-off emails.

What evidence can you share that demonstrates the impact of the engagement?

We were very happy with the process. I know it can take years to effectively rebrand, but we managed it in just six months. We were happy with the new name, and they handled all of our feedback very professionally. They took our suggestions seriously, returning with work that reflected that. Our team loves the name, collateral, and branded slide deck. It all took several iterations, but they were very patient about that.  

How did C42D perform from a project management standpoint?

Christa always replied to us within the hour, which gave us confidence that they were making progress. Their responsiveness was great. They used a file-sharing app to communicate.

What did you find most impressive about them?

I appreciated their timeliness and responsiveness. They took on many iterations of work to make sure that we got the end products that we were aiming for. Their patience helped them take all of our feedback into account. 

Are there any areas they could improve?

We struggled with coming up with a tagline. They provided us with about 100 options, but we couldn’t decide on one on our end. That wasn’t a huge deal, though, because we work in so many different industries. It would’ve been great if they went deeper into the presentation deck development as well. 

Do you have any advice for potential customers?

Make sure your streamlining feedback on all the deliverables because there are tons of assets that go into this kind of development. That’ll help make the process smoother.

Introduce your business and what you do there.

I run marketing for a location intelligence and measurements company. We collect and analyze mobile location data to develop our analytics and measurement tool that help marketers and advertisers.

What challenge were you trying to address with C42D?

They helped us with our rebranding. We needed to upgrade the look and feel of our brand, which spans from enhancing our logo to rolling out a completely new website. 

What was the scope of their involvement?

They were responsible for reinventing our whole company branding, which was a massive project of paramount importance for us because the brand is the business card for a company. They helped us clean up and rationalize our positioning, mission and vision statements; who we are, where we want to go and how we're going to get there in a powerful, concise way that is clear to our clients when we speak to them. That was the foundation for the development of the brand identity, the new logo, look and feel, the colors, the typography, and the imagery, which ultimately culminated in the new website that they created for us. They also created other branding elements such as templates for presentations, business cards, social media skins, all branding elements you can think of; everything that represents our brand identity that you might find on the internet, at events, it was conceptualized and designed by them.

Our website talks about who we are, how we collect the data, how we analyze it, and then our solutions that we sell to clients. We needed it to be spiced up. The one we had before was very static and flat. The one they did, they applied the new brand look and feel to develop the new website, animated it a little bit to make it more interactive and more engaging in terms of user experience. They created the wire frame, and that created everything. They added the beautiful imagery from our brand identity and brought it to life in a very powerful way. They used WordPress to build the site. When they set up the website and the content of the website, they helped us with the content.

​​​​​​How did you come to work with C42D?

We found them through a recommendation of another current client of theirs that we know.

What is the status of this engagement?

We kicked it off in March 2017, and we launched the website which completed the project on August 2017.

What evidence can you share that demonstrates the impact of the engagement?

We've had a lot of clients or even prospects complimenting us on the look and feel of our website. The feedback has been extremely positive across the board from a number of people outside the company and prominent people of their own companies. They say the new look and feel really validates who we are and what we do, which was the objective of the rebranding. As we evolve as a company, we wanted a bigger and better presence.

It definitely worked. I have a ton of qualitative feedback on that. I don't have hard metrics yet on the website. I do see a lot of leads are coming in through the website, but it is more leads than we used to get, just from pure SEO and the website looking so much better.

How did C42D perform from a project management standpoint?

They were really working hard on the project, particularly on the creative side. Their creative mind is really good.

What did you find most impressive about them?

The creativity piece was really outstanding. Ultimately, that's what we hired them for. They were good at listening to us and being responsive. They kept everything moving along as it should, given the timelines they have set. I wish it would have taken less time, but they were very responsive.

Are there any areas they could improve?

I just wish the project would've been shorter, but I understand that there are technical times. When I told them when I needed the project to be completed, they pulled enough resources to make it happen. They were very accommodating, very much on it to make sure that the project will be successful. I don't have anything negative to say about them.

Introduce your business and what you do there.

I’m the founder & CEO of Repli, a small startup.

What challenge were you trying to address with C42D?

We had an idea for our business for a long time. When I reached out to David (Founder & CEO, C42D), we worked together to change our whole approach and giving him the ability to recreate the brand from scratch. The engagement involved branding and creating the website.

What was the scope of their involvement?

C42D interviewed me a few times to get an understanding of my goals and business plan. I wanted to give them a bit of information, but not a ton. Coming from the industry I’m in, I have a concrete understanding, but didn’t want to influence their team. I was looking for an outside point of view to guide the process.

Once their team had a good understanding of my business plan, they started creating the storyline of the brand, which included the actual branding and naming. We saw various name suggestions, logo ideas, and other options. Once we established those elements, their team started designing the actual website based on those.

What is the team composition?

David was my main point of contact, but throughout the process, I worked with three other team members. Towards the end of the project, others came on that were involved in the production side.

How did you come to work with C42D?

I worked with David on a project at my previous job.

How much have you invested with them?

We roughly spent around $25,000.

What is the status of this engagement?

Our engagement with C42D lasted from January–June 2019. We’re wrapped until phase two begins.

What evidence can you share that demonstrates the impact of the engagement?

We’re not in business yet and haven’t taken the concept into the public space, but I’m pretty confident that it will be a good result. David push me at times to make things happen, which I appreciated. We’re as happy as we can be with C42D’s work.

How did C42D perform from a project management standpoint?

I haven’t worked with too many vendors, but what I liked the most about C42D, besides the fact that they were creative and professional, was their communication. I’ve dealt with project managers where three weeks would pass, and I wouldn’t hear anything.

With C42D would email me twice a week with updates before I had the chance to reach out. They would preview what we’re going to talk about during the week. I never felt that their team put my project on the backburner to deal with their other clients. A lot of other vendors overlook that. When a company is starting up and paying money, there’s a lot of anxiety involved. C42D took care of everything, lessening any stress.

We mainly communicated through email. We did have calls for meetings. After each meeting, we would receive an email on what needs to be reviewed before finalizing the work through another phone call. In the beginning, we went to their office once or twice to meet the team, and for them to get to know us and our communication style.

What did you find most impressive about them?

C42D took the dream I had in mind, making the brand a reality. I did my homework prior to engaging with them and found that they had a strong understanding of the B2B market. Specifically, their team had experience bringing the B2C element that exists into their process of helping B2B services.

Are there any areas they could improve?

No, it does pay to get the goods. Nothing is free. Overall, I’m happy with C42D.

Do you have any advice for potential customers?

I highly recommend going with them. I’m a happy customer that hopes to be their most successful unicorn.

Introduce your business and what you do there.

I’m the senior director of marketing for a behavioral health company.

What challenge were you trying to address with C42D?

We’re a new startup in the healthcare space specifically focused on pediatric behavioral health. When I came into the company back in mid-March, we were going through a renaming. We also knew we needed to do a rebrand. We really wanted the right partner to bring this vision of brand personality, that we had, to life. We really envisioned it as being this warm, friendly, relatable, really real company that would address behavioral health for children and support families every step of the way. We wanted a brand that was really warm and inviting for kids as well.

What was the scope of their involvement?

They did our whole branding. They were basically creating our brand from scratch. That was everything from the logo to the full visual identity and then extending to actually creating some applications for us. It was pretty straightforward. We added a few more deliverables which they were really amazing with flexing and adapting to what we needed most. The scope was pretty much set from the beginning though.

They really took the time upfront to spend with our team members including our CEO and stakeholders across the country. They were really thoughtful about their processes by listening and learning. They did a deep dive with the team before they began to come up with ideas. We really felt heard and that they understood our vision and took the time to deeply understand what we were trying to say and to try to understand the real value of our brand and why it was so important.

What is the team composition?

I worked closely with their core team which included their designer/art director as well as an account manager, a digital designer, and the founder of the company.

How did you come to work with C42D?

I knew of them because they did the branding for a digital health startup that has done phenomenal things and they have an extremely strong brand. I then went to find out which agency they used and was introduced to C42D. We decided to go with them because of the great work we’d seen them do particularly in the healthcare space. We really felt they’d be the right partner for us to bring our brand to life.

What is the status of this engagement?

We started working together in April–May 2020.

What evidence can you share that demonstrates the impact of the engagement?

It was a super-fast project. I was thoroughly impressed. We gave them an incredibly tight timeline and they rocked it and delivered even more than we asked for on time and in budget. They delivered a fully comprehensive visual branded entity system including all of the elements. They even went to the level of creating treatment elements for us that I could take and use to create beautiful designs with it.

How did C42D perform from a project management standpoint?

They were fantastic. They were incredibly responsive. Their account manager, Christa (Project Manager) was on top of everything. She was immediately responsive and always had the answers. She was amazing at keeping everything on track and delivering on the agreed upon deadlines and deliverables.

They were unbelievably organized. I’m impressed with how tight their team was on project management. They were highly engaged and were all working super collaboratively with us. We brought them onto our Slack channel and we were able to work really well through that. They made everything really easy on us.

What did you find most impressive about them?

They became personally invested in it. They were a really important part of the team. They clearly cared about us, our brand, and bringing it to life. They listened to us as opposed to coming in and telling us what we should do. They wanted to work deeply with us, understand what we were doing, and become a part of it. The team was wonderful and easy to work with.

They delivered a beautiful brand that really brought to life what we had envisioned. They’re technically skilled and know what they’re doing but they also have a really good sense for understanding brands as well. Some agencies have their own style and design that comes across in the different brands that they do. I felt that C42D was particularly strong in that they didn’t seem to do that. They really developed something that felt fully us and not like anything else out there.

Are there any areas they could improve?

No, I was really impressed. The whole experience was fantastic. I’m really grateful for the work that they did and their partnership in it.

Do you have any advice for potential customers?

I highly recommend them. They are an excellent partner that does extraordinary work for brands and bringing them to life. I highly recommend them especially if you’re looking for real collaboration and working closely with the team. Take advantage of their willingness to learn about your brand and spend a lot of time getting to know you and understanding what you’re trying to achieve.

Introduce your business and what you do there.

I am the marketing partner at a venture capital firm located in Silicon Valley that invests in early-stage technology companies. I oversee all of our external communications with entrepreneurs, technologies, and investors.

What challenge were you trying to address with C42D?

For the initial engagement, we wanted to do a lot of external marketing, which required various digital and physical materials across all of our channels. We wanted to focus specifically on content and event marketing, and we were looking for a partner who could work with us across multiple mediums. We wanted to refine the brand and change how it was perceived.

What was the scope of their involvement?

C42D has worked on a multitude of projects with us, including our most recent website build, which was a big undertaking. They’ve worked with us on all of our branding elements, including t-shirt design, presentations, physical print pieces, signage, and other marketing materials.

How did you come to work with C42D?

I was referred to them by a previous employer and some former colleagues, all of whom had positive opinions.

What is the status of this engagement?

We started working with them in 2014, and the relationship is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

C42D has consistently delivered for us. They’ve been able to adapt to the changes in our business, and have met the different requests we’ve had across various mediums. They’ve grown with us.

I don’t have any website metrics, but people are often surprised when looking at our marketing materials to find out we’re a venture firm. We don’t appear to be a boring financial services brand to most people because we have a fresh, modern appearance. There’s been a lot of positive feedback regarding the look-and-feel of our marketing products.

How did C42D perform from a project management standpoint?

They’ve been timely, communicative, and responsive. C42D is good in terms of taking time for meetings, as well as providing updates. They share their works in progress with us, which allows us to make evaluations at various stages. We use email, phone, and text for communication.

What did you find most impressive about them?

They’re open and honest communicators, and they’ve taken feedback even when we’ve had to make revisions. They work across a variety of sectors and industries, so we’re able to benefit from what they’ve gained in previous experiences.

Are there any areas they could improve?

No, we’re very happy with them.

Do you have any advice for potential clients of C42D?

It’s important to document the work and to provide specific instructions, as well as feedback. In order to work with creative people successfully, they need to be given constraints. This is not specific to C42D, but something regarding creative agencies in general.

Introduce your business and what you do there.

I am the managing partner and a co-founder of Ortoli Rosenstadt LLP, a law firm.

What challenge were you trying to address with C42D?

We had a website in place, but we needed to redo it from scratch because of a rebrand. We wanted to build a new site around our new name and structure.

What was the scope of their involvement?

C42D designed and implemented our website. I am a lawyer, so I have no idea what platform was used. They structured and built every element of our website, including having it available in multiple languages. From a design standpoint, they made most of the decisions. Their team implemented the project from beginning to end.

We provided some of the content, and C42D provided the rest. The site had a variety of pages that were active and being updated, including recent transactions. We also issued press releases on behalf of our clients, not just for our own purposes. C42D needed to make all of that functional, searchable through Google, and connected to popular social media sites.

C42D made a multi-marketing campaign for us based on our website. They also worked on optimized terms.  

How did you come to work with C42D?

C42D was one of my clients. I’d known them for years and had represented them in a variety of matters. Knowing that they provide professional, polished work, I turned to C42D and asked them to handle our website project.

How much have you invested with them?

The total cost was around $30,000.

What is the status of this engagement?

We started working with C42D in May or June 2016, and the project ended around January 2017.

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen an amount of activity on the site as a result of what C42D has done. I think that it’s working, but I can’t provide exact metrics.

I have lots of positive feedback on the design and functionality of the site. I’ve heard it time and time again. I believe that C42D has gotten three clients as a result of our clients asking them to work on their own projects.

How did C42D perform from a project management standpoint?

It took about six months for the site to be built, but I have to assume much of the blame for that timeline. As lawyers, we are not as efficient as we probably should be in terms of dealing with our own marketing materials. C42D spent a lot of time following up with us about our progress. The team was responsive, professional, and organized. We needed a parent figure in the room, and they served that function.

What did you find most impressive about them?

I was impressed with their design, which had the sense of being fresh, new, and constantly evolving. At the same time, their work had a lasting component to it. I feel confident that when C42D comes up with something visually-oriented, it will be striking and sophisticated in its own right.

Are there any areas they could improve?

We were a relatively difficult client, and they did a great job with us.

Introduce your business and what you do there.

I am the CEO of Spark Ideas, and we are a boutique consumer insights firm based in New York. We do qualitative research projects for clients. So, when companies like Google, Hershey's or Aramark need to determine why certain consumer behaviors are happening they engage us to talk to whatever audience is relevant for their needs. Sometimes that's their customers, sometimes that is their competitors' customers, sometimes it's defining a new target audience for them. So, we bring that customer to life using our proprietary research methodology, primarily an app called LookLook.

What challenge were you trying to address with C42D?

I look to partner with C42D any time we need a visual voice developed for our clients. Their expertise to me is really understanding the DNA of a brand and being able to interpret that visually, whether that is in the form of a Keynote or a PowerPoint presentation.

What was the scope of their involvement?

The largest project we ever did with them, which was enormously successful was for a retail chain called FYE, which stands for your entertainment. And this was an unusual project for us because it started with research but we ended up helping them design a new retail concept with a consultant who specializes in retail space. C42D helped us reinvent their logo and an entire inside signage system. So it was very much about giving voice to this new brand, the new philosophy of the brand, the energy of the brand. And they had to work with pretty serious constraints when they couldn't start from zero with the logo. They had to work with what they had. They had to work with the thought of an existing color palette that they somehow managed to bring a really premium tonality and voice to be an entire brand identity for the new pilot store.

Their deliverables were an entire signage system from digital signage to the design down to the smallest bit of point of sale. So there are great problem solvers in terms of figuring out what time this is going to work in tight spaces, as well as the creative end of it which is figuring out what music and visuals work to call attention to promotions.

So that was by far the biggest project that we've done with them. They are also the company that developed the logo for my company. And they have created all of our kind of branded templates, everything from stationery, letterhead to our holiday card to our PowerPoint and keynote presentations. We might be their oldest client and definitely their most regular client. They're like an extension of my own company because they really do understand what a brand is trying to get across and they can quickly translate that into a number of different media.

How did you come to work with C42D?

We met because we were both working on behalf of Time Warner Cable. So, Time Warner Cable had hired us to do a branding project and C42D was hired to put together some branding material. We actually collaborated as a team on that project, and after I decided to hire them to give a voice to our brand. We have never looked anywhere else. There's just no one else I would trust to understand what we want to convey visually. They are really high-end.

How much have you invested with them?

For FYE, I believe we paid $40,000. I would say we pay them about $15,000 a year for 5 projects. FYE took place in 2014 and that was unusually high that year because of all the pieces of signage that were part of that project.

What is the status of this engagement?

We’ve been working with them for 7 years.

What evidence can you share that demonstrates the impact of the engagement?

It's more subjective and objective in my field. I think the most important indicator is whether clients come back to us. And, we have a lot of repeat business. When people see our research findings interpreted through the visual lens of C42D, they come back to us and sometimes they ask us who is doing the design and we refer them to C42D.

How did C42D perform from a project management standpoint?

It's been a really even growth curve for them. We've grown together as companies, and David Card [Founder at C42D] has trained some excellent people in customer service. They have as good an offering in terms of account management as anyone.

What did you find most impressive about them?

They're very accessible, very responsive, and very nimble. I go back to them constantly for their work. Not every graphic designer can create something as transcendent as they can.

Are there any areas they could improve?

The only thing I can think of is growing pains at certain points. Sometimes they have just been shorthanded you know. But I think that they're in a really good place. I think they're able to manage their workload very smoothly. If you give them a reasonable timeline, they're always able to go through.

Introduce your business and what you do there.

I'm the president and owner of Katz Brunner Healthcare. We are a managed care consulting firm, and we work with our hospital systems primarily in the Midwest part of the country.

What challenge were you trying to address with C42D?

They've actually done quite a myriad of work for us over the years, but most recently they redesigned our company's website. We certainly needed to you know make it more modern and up to date and more relevant to the services that we were providing.

We were looking to get more clients and leads. Another big reason for the new site was to give credibility to the company and the services that we provide. We also wanted it to be a resource for existing clients, in terms of sharing news articles and various information that we gather that that would be important to them.

They've also done marketing work in terms of creating brochures and marketing signage for conventions that we attend as well.

What was the scope of their involvement?

They did the layout of the WordPress website. They did the design, the color scheme, and identified the photos and various images to feature on the site. They made recommendations on which direction to take the site. There are fewer pages on our site than there used to be.

They did also help us in making it more succinct and targeted to our customers by editing the text and verbiage of the site.

They built some archive features that allow our clients to be able to access articles and news pieces in a way that were categorized and easy to find.

Aside from the site, they also provided some branded marketing materials for us. It entailed everything from business cards to hand out brochures, to you know table cause with our logo on it and marketing signs to use for our convention vendor booths.

You know for all that and it was great because it was all patents in It was it fit together very nicely, and they did a really great job in terms of making something that was visually attractive.

They really did a fantastic job and helped us once again with the wording of what to put on the various marketing materials how to make it more impactful.

How did you come to work with C42D?

To be honest, it was through a friend of a friend who introduced us. We had some initial conversations, and they put together a proposal. We got to meet their team.

How much have you invested with them?

Between $35,000 and $40,000.

What is the status of this engagement?

We started working with them in January of 2014. The last project ended this April.

What evidence can you share that demonstrates the impact of the engagement?

I would say ongoing compliments we get from attendees of the conferences let us know that it's been a successful project.

How did C42D perform from a project management standpoint?

They were just very organized, very schedule-driven. They set their own deadlines and met them.

We re-occurring conference calls that were set up either weekly or biweekly on the project to give us updates and to get our feedback.

Their creative team is top notch. They really establish the parameters and they met them. And they were realistic and very flexible as well.

What did you find most impressive about them?

We're a small company, and I felt like they gave us the same level of service that has some of the bigger clients that they have. They didn't make us feel like we were anything less because we weren't a large project for them.

Are there any areas they could improve?

Everybody can improve. I think we could have done a little bit better job of cost estimates and some of the budgeting expectations. I think there was a little miscommunication from time to time.

Introduce your business and what you do there.

I am the worldwide editorial director at Ogilvy & Mather. We are one of the largest global advertising agencies in the world.

What challenge were you trying to address with C42D?

We had an important thought leadership paper with high design requirements that we had not been able to achieve with design teams we had used in the past. The paper was five years in the making and had high visibility globally and was of great importance to our CEO. We turned to C42D to create new visual language for the paper and logos, to design the paper and executive summary, and host it on the website.

What was the scope of their involvement?

They were responsible for delivering everything from initial mood boards and concept development through a final PDF that worked with page-turn software and could be uploaded to several different systems. They sourced stock photography and used our photography as well, did a page layout, page design, chart graph, and mapped development. There wasn't really a web design per se, but a PDF that was uploaded to a page-turn PDF site. They made the conversion for that and did the upload.

How did you come to work with C42D?

A colleague recommended them to me years ago. I used them for Ogilvy internal work and for our clients. Long after that project was over, I continue to turn to them on a regular basis.

What is the status of this engagement?

We started working with them for design in 2013.

What evidence can you share that demonstrates the impact of the engagement?

I can't share metrics because we treat those as proprietary, but suffice it to say that it was a successful launch and we reached the audience we wanted to reach. It is less about sheer numbers and more about specific classes of people and impact for awareness purposes. We successfully reached those groups and we had high praise for the professionalism and artistic merit of their work. I have never been anything other than totally delighted with their work.

How did C42D perform from a project management standpoint?

They dealt with a difficult task, and they did it with charm and without frustration. They delivered on time for us and exceeded our expectations in terms of quality.

What did you find most impressive about them?

I think it's important to note that they're able to turn things around quickly. They have creative expertise that one would expect from a hot creative agency, yet it’s a boutique design studio. They bring a level of creative insight and quality of execution that I don't see from similarly sized and staffed design firms.

Are there any areas they could improve?

No, I have no criticisms.