C42D

BACKGROUND

Please describe your company and position.

I am the CoFounder of Gliss Wellness

Describe what your company does in a single sentence.

Telehealth company caring for perimenopause and menopausal women across all 50 states

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire C42D to accomplish?

• Website
• Logo
• Company name
• Branding

SOLUTION

How did you find C42D?

• Online Search
• liked other work they did (kind body)

Why did you select C42D over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from C42D were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

C42D provided naming, brand identity, logo, colors, typography, design/patterns, website design and development, google SEO

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with C42D was an incredible experience. They took our initial idea and turned it into a fully functional website, complete with a name, logo, and branding that truly represents us. My partner and I had no prior experience in the creative process, but the C42D team guided us through every step. Thanks to their expertise, we now have a brand we are proud of and excited to share.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

C42D exceeded our expectations by delivering the project on time, even after we added extra deliverables, like additional pages and Google SEO setup. They responded to every email promptly, and their team was professional and attentive throughout the entire process. We couldn't be happier with the results.

What was your primary form of communication with C42D?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The C42D team works seamlessly together, with each member bringing exceptional talent in their respective areas. Their combined efforts resulted in an outstanding final product that we are proud to use.

Are there any areas for improvement or something C42D could have done differently?

None

BACKGROUND

Introduce your business and what you do there.

I'm the founder and CEO of a virtual mental health clinic for new and expectant mothers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with C42D?

We needed help creating our branding and brand identity.

SOLUTION

What was the scope of their involvement?

C42D assisted us with our branding, which included our logo, color palette, and tone of voice. The team helped define how we communicated with the external public. 
When we started our contract, C42D gave me a good foundation for understanding the project's expectations and structure. Once the team learned what I wanted, they accommodated our relationship to move further. 

I gathered a list of C42D's previous work and what I wanted and brought it to them. We had a call with the entire team to discuss the project's process and timeline. The team also shared with me how they approach each step of the process. Before we got into the design work, C42D guided us through a process where they interviewed our team, clients, and other people who had interacted with my brand. 

C42D helped us rally and curate testimonials from existing parents who had used our services, which provided insight and informed our tone of voice and language. I also shared with the team some research we had done about our audience and client base, which helped significantly because the staff didn't quite reflect our focus audience. I didn't want gaps around how to speak to our audience. 

After research, C42D ended up giving us design options for our logo to choose from. The team delivered three different logos, and we met internally to compare the pros and cons of each of them. Once we chose the final logo, we asked C42D to change one aspect we didn't like. The team sent us designs in Figma, which was a mock-up later in the stage. We reviewed several mock-ups and different options for logos in PDF form. 

Lastly, C42D also gave us assets to use on our social media, including graphics and phrases that were one-liners based on interviews and their interpretation of our research.

What is the team composition?

I initially worked with three teammates from C42D and a fourth team member who delivered the final assets. I worked with a lead designer, a project manager, and a lead researcher.

How did you come to work with C42D?

I found them through a Google search while looking for a branding and marketing agency. I was searching for professional graphic designers who had done previous work for other companies in the healthcare industry. I saw that C42D had worked and serviced companies I admired and of which I liked their brands. I informed the team I wanted a similar look and aesthetic, so I leaned on them.

I liked C42D's work, so I submitted a form on their website showing my interest. A teammate later called me, and we had an introductory call where we ran through a discovery of what I wanted, my budget, and a general review of my timeline.

How much have you invested with them?

We spent $50,000.

What is the status of this engagement?

We worked together from March–May 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We used the graphics provided by C42D to run ads. We received overwhelming reviews among our partners and clients about our brand and logo's great look and feel. Anecdotally, we received a lot of compliments and feedback. I also liked that C42D delivered three different logo options from which we could decide and narrow down to one versus only giving us two options or giving us five options. C42D gave us enough options to review and then whittle down.

How did C42D perform from a project management standpoint?

C42D's project management was excellent. The team was very attentive, communicative, and thoughtful about what we shared. C42D used a lot of the information we gave them, which ultimately informed many of the deliverables they gave us. We used Slack primarily for communication and Zoom to host our calls. We could reach the team through Slack when we had any questions. C42D offered to have the calls on a weekly basis, but we learned further that there wasn't a need to have a call every week.
Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I want to highlight the work of C42D's lead researcher, who led all our calls and conducted interviews. He spoke most with my team, taking what we shared in our research and beautifully turning it into taglines. He was very helpful, and I liked how he approached parents, taking a lot of care and consideration for the industry we're in, which is mental health. He spoke from his personal experience, and we felt like he identified with us and our problem. He was wonderful to our clients.

What did you find most impressive about them?

I liked that C42D had a dispersed team. The agency was based in New York City, where I'm from, and it was nice to know that they had an awareness of the city, which informed their quality of work. However, not all of their team members were in New York City. I learned that one of them was in Vancouver. 

The dispersed team ended up being very helpful because they had flexibility in their time and schedules to interview our clients located on the West Coast or in other areas with time differences. C42D's team location worked out really well because they were more accessible than if they had all been in New York City.

Are there any areas they could improve?

I'd have liked to be more involved in the construction of the brand. We had a check-in call, but that didn’t happen weekly or as often as I thought it would be. That was mainly because there weren't many things happening on a weekly basis, but I would've liked to have that face time and know what was happening behind the scenes a bit more.

Do you have any advice for potential customers?

I recommend having an open mind and communicating what you need as best as possible. Do some research on C42D's prior work and try to match your preferences with what they've done in the past. That was what I did, and it was really helpful going into the engagement with C42D. I communicated with the team clearly, and it resulted in us getting what we wanted. 

I also suggest giving feedback to C42D about their work. We didn't like one aspect of the final logo, and asked the team to change that. Communicate if you don't like something and let C42D know so they can change it.

BACKGROUND

Please describe your company and position.

I am the Founder + CEO of Bullock Capital

Describe what your company does in a single sentence.

Commercial Real Estate and Angel Investing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire C42D to accomplish?

• Re-brand
• Update website
• Modernize profile

SOLUTION

How did you find C42D?

• Online Search

Why did you select C42D over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from C42D were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Discovery and Brand Strategy
• Research and analysis Including:
• Collate current and long term concerns and aspirations of investors through analysis and interviews
• Review how competitors are showing up and what may be appealing about their offerings
• Analysis of messaging in the current investment environment 
• Advise on single vs. multi-brand strategy
• Develop high Level brand Narrative and messaging
• Create Moodboard Visual Identity:
• Propose refinements to existing Logo
• Color Palette
• Font Selection and Licensing Instructions  Photography Library (Stock)
• Secondary design elements
• examples of brand in-use
• Create brand standards manual (10-20 pgs) Brand Applications
• Business Card Design for 2 partners
• Social Avatars and banners (LI/FB/Twitter) Website: Design and develop website on WordPress, Including:
• Discovery call to understand website objectives, tech stack, and user goals
• Collaborate with the Client to develop wireframes for the following pages: Home, Real Estate, Team, Investments, Contact
• Create Visual Designs for the above pages
• Propose animations/Interaction effects (if applicable)  Setup Hosting environment
• Develop Site on WordPress
• QA Testing & Bug Fixing
• Connect Contact Form to CRM
• Content Entry
• New Site deployment & Launch Coordination
• CMS Walkthrough
• Bug Shakeout

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Finished branding and website live.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. We maintained weekly project status calls. Client responded to all requests in a timely manner.

What was your primary form of communication with C42D?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They fully integrated the team with specific role skillsets.

Are there any areas for improvement or something C42D could have done differently?

NA

BACKGROUND

Please describe your company and position.

I am the Managing Partner of Connexa Capital

Describe what your company does in a single sentence.

Connexa Capital is an early-stage venture capital firm dedicated to supporting businesses with strong economic fundamentals and sustainable growth strategies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire C42D to accomplish?

• Name and brand our firm
• Design marketing materials
• Design website

SOLUTION

How did you find C42D?

Referral

Why did you select C42D over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from C42D were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

C42D was engaged in helping us name our new investment firm, define our brand identity, create our brand elements, refine web copy, design our website (including graphic design), and design our firm marketing materials. Deliverables included, but were not limited to:

• brand name
• logos
• color palette
• website
• presentation templates
• business card template
• social media graphic elements, and more.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The C42D team was extremely engaged, punctual, and available throughout our process and remains available to support us today as we continue to refine our site. C42D behaved like an extension of our team, demonstrating genuine alignment of interests as we worked together to create a visual identity that reflects our firm's approach and values. We continue to work with C42D and expect to engage them for additional projects in the future.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

C42D did deliver on time. When we needed additional changes, the team was patient and quick to implement suggestions over several rounds of comments.

What was your primary form of communication with C42D?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

C42D possessed a high degree of competency in every key area that we worked in and remained extremely responsive throughout the process. It was a pleasure to work with them, as it was clear that the entire team was passionate about delivering an exceptional outcome for us.

Are there any areas for improvement or something C42D could have done differently?

None.

BACKGROUND

Introduce your business and what you do there.
I’m the owner and founder of Casey Lifestyle Management. We’re a concierge service for professional athletes, so we help to book flights, hotels, rental cars, car services, and more. I started the company five years ago.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with C42D?
The material I had was good initially, but I needed to rebrand. I needed to get a pitch deck that showed my company and our services to a potential client.

SOLUTION

What was the scope of their involvement?
Initially, we went through a complete interview process with C42D. They created the pitch deck and helped with messaging and brand identity. We kept my current logo, but C42D made some adjustments to make it finer. Moreover, they helped me with my goals and putting together a vision book for this client.
What is the team composition?
David (Founder & CEO) was my main point of contact.
How did you come to work with C42D?
I found them in an article about top branding agencies in New York; it was written about them. After I did the research, I spoke to David, and they were a perfect fit.
How much have you invested with them?
We spent $10,000.
What is the status of this engagement?
We first engaged with them in October 2023, and they delivered in the same month.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?
We submitted the pitch deck a week ago, and the potential client is reviewing it internally, so we should hear about it soon. However, C42D exceeded our expectations. The imagery, wording, and everything they put on the slides was really spot on with our brand.
C42D hit the nail on the head and brought my vision to life in a cool, modern way. Overall, their work will be helpful in the years to come when I share my company vision with new clients.
How did C42D perform from a project management standpoint?
They respected the budget and even contacted me on Fridays, Saturdays, and Sundays. Communication was fantastic. We did a series of back-and-forth Zoom calls over the weeks of the project and used emails and text messages.
Are there any employees from the service provider's team that you would like to give a shout-out to in this review?
David was highly responsive; he worked on weekends and was always available.
What did you find most impressive about them?
They did exactly what I asked them to do. The way they rebranded our company and brought our vision to life was impressive.
Are there any areas they could improve?
I was super satisfied; I didn’t have anything negative to say. In fact, we’ll do more work with them in the future.
Do you have any advice for potential customers?
I recommend sharing every thought you have; don’t hold anything back and give them the good, the bad, and the ugly. C42D will know what to do with it.

BACKGROUND

Please describe your company and your position there.

I'm the co-founder and CEO of When. We've developed a novel employee benefit that helps workers afford health insurance after an involuntary job loss.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire C42D, and what were your goals?

As a startup in the employee benefit space, we felt it was critical to have a company name and branding that accurately reflected the problem our business was solving. We weren't happy with our existing company name as it potentially created negative connotations for target clients. We needed C42D to help us create a new company name, and develop our brand identity to take to market.

SOLUTION

How did you select this vendor?

One of our west coast investors gave us three highly regarded potential brand agencies, C42D being one of them. Our leadership team interviewed all three agencies and we settled on C42D because we felt confident in their ability to hit our timelines and work within our budget.

Describe the scope of their work in detail, including any steps and the final deliverables.

We went through a lengthy discovery process where they learned about our business and the problem we're solving. They spent a lot of time learning about the employee benefit space, how it works, possible competitors, and how we wanted to enter the market.

Their main priority was developing a new company name, and a brand identity that was aligned with our mission. They also identified a domain that worked with our new name, and built our marketing website. The main steps for our project:

1. discovery
2. develop a brand strategy
3. create a new company name
4. create a logo
5. build a brand identity
6. develop the website

How many people from the vendor's team worked with you, and what were their positions?

The CEO and founder, David, was involved in most of our discovery, strategy and naming meetings. Ashley led the efforts on strategy and naming. Christa was the project manager involved in all steps of the project. Alison led the efforts with the logo. TJ led the effort on developing our website.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In our opinion the project was an absolute success. Our new company name, logo and brand identity perfectly reflect the image we wanted and needed. Our investors were thrilled with the outcome, and our business partners and clients love our name and branding.

Describe their project management style, including communication tools and timeliness.

I was impressed with their weekly meetings and weekly status documents they sent out (pdf with a project timeline/gantt and where they stood with in the timeline). They ran the meetings effectively, and didn't waste our team's time with unnecessary calls. It was fairly common to have a meeting done ahead of schedule, and we got off the call early, and then receive a follow up meeting with the project status. No complaints with how they ran the project.

What did you find most impressive or unique about this company?

C42D impressed with a good blend of creativity and project management. I've seen plenty of creative projects that were mismanaged and ran inexplicably past timelines, but C42D was professional in both their management and ability to deliver a truly creative solution for us.

Are there any areas for improvement or something they could have done differently?

The sharing of PDF status documents gets a little messy. I think using a better online project collaboration tool would be beneficial.

BACKGROUND

Please describe your company and your position there.

I am the Founder and CEO. The Humane Space is an education and wellness company that connects adults to curiosity, lifelong learning and introspection.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire C42D, and what were your goals?

We hired C42D to help us with all aspects of brand development from logo design/development to website design/development to app UI design. They've been a partner to us at every stage of our business development.

SOLUTION

How did you select this vendor?

I interviewed a number of companies all across the US. I found their work to be exceptional and their team to be a natural fit for ours.

Describe the scope of their work in detail, including any steps and the final deliverables.

We had a number of discover and brainstorming sessions for their team to understand our business and what we are trying to do. We held multiple strategy sessions and reviews of work on all projects. Final deliverables included a brand guide, logo application, color palette, website design and development, app UI screens and more.

How many people from the vendor's team worked with you, and what were their positions?

I worked primarily with 3 team members, but a total of 8 helped at various stages.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I am continually complimented on our logo and brand visuals. I've never heard any negative comments about their work, it's always positive. They took a tough challenge and created something beautiful and functional.

Describe their project management style, including communication tools and timeliness.

We held regular meetings. The project manager was fantastic and kept the projects on track. I found the communication to be much better than with other firms I've worked with in the past. They completed all projects in a timely fashion.

What did you find most impressive or unique about this company?

I think the creative director was a genius. The work was always original and forward-thinking. I think the project manager was a pleasure to work with. We have an ongoing relationship that I can see continuing for years to come.

Are there any areas for improvement or something they could have done differently?

I don't think so, no.

BACKGROUND

Please describe your company and your position there.

My role is Chief Marketing Officer and we offer software that is an easy-to-use patient engagement solution that helps build lasting patient relationships, optimizes staff time and satisfaction, and saves money by transforming patient communications.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire C42D, and what were your goals?

We hired C42D to help develop a new visual identity for the company. Our old branding was a mash-up between two different products and had not been updated in a long time.

Our goal was to update our visual identity so that it was professional, energetic, and scalable to our different customers (SMB, Mid-Market and Enterprise)

SOLUTION

How did you select this vendor?

C42D was recommended by a contractor we were working with. They were reasonably priced and were able to move quickly.

Describe the scope of their work in detail, including any steps and the final deliverables.

The scope of work was to develop a new brand identity that included 3 mood boards.

Complete Brand Identity System Includes:

• Update/ Refine Color Palette
• Logo Color Update
• Brand Mark & Usage Guidelines
• Color Palette Hierarchy & Usage
• Color Accessibility Guidelines (WCAG Level AA)
• Font Selection and Licensing Instructions
• Refresh Icon Style

Library of Graphic Elements:

• Iconography, Pattern, Shapes
• Photography Guidelines
• Notional Examples of Brand in-Use
• Brand Guidelines (PDF) Along with specific brand applications, including PPT template, letterhead, business cards, sales sheet template, etc.

How many people from the vendor's team worked with you, and what were their positions?

4-5 including the CEO, Project Manager, Designer, and Art Director

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are still in the process of implementing our new brand, so no results yet.

Describe their project management style, including communication tools and timeliness.

Email was the tool used more frequently to communicate. Meetings were scheduled efficiently around pre-agreed upon timelines. They were efficient and stayed on schedule. They were also flexible when we needed a little more time and when we asked for another round of options.

What did you find most impressive or unique about this company?

They deliver great work and were very efficient. They were reasonable to work with, took feedback well, and provided good recommendations.

Are there any areas for improvement or something they could have done differently?

I don't have any constructive criticism.

BACKGROUND

Introduce your business and what you do there.

I’m the head of people and culture for a boutique commercial real estate company

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with C42D?

There was a lack of a clear look and feel to our brand, so we decided to hire a company that could help us bring our brand to life.

SOLUTION

What was the scope of their involvement?

We started the engagement by providing C42D with examples of our prior work in real estate advertising. Back then, there was no consistency or cohesion within all of the branding materials across our six properties. After that, we provided them with information about our company’s mission, vision, and values.

C42D then conducted a discovery phase, trend analysis, and competitive research. They also led some workshops to determine the things that we wanted to highlight in our brand. They helped us determine what we were and what we weren't and who our target audience was. 

They then developed a brand house and a new logo for us. They also created our brand book, look and feel guidelines, tone of voice, customer profile messaging, and visual identity.

What is the team composition?

We worked directly with David (Founder & CEO).

How did you come to work with C42D?

I found C42D through Clutch. We decided to go with them for this project because of their glowing client reviews and comprehensive platform.

How much have you invested with them?

We spent somewhere around $250,000.

What is the status of this engagement?

We worked together from September 2019–July 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

C42D’s work guided us in providing more professionally outlined reporting for our financial partners. Their work has really gone across the organization, and everything that my department puts out is built out from the work that they did for us.

What did you find most impressive about them?

C42D stayed committed to the project, even at times when we may not be as clear as they may have liked. They were always very collaborative and thoughtful in what they brought to the table. I also appreciated their ability to get into the heart of our organization, and there was always a good reason for all of the stylistic choices that they made for our brand.

Do you have any advice for potential customers?

Make sure to be clear about your expectations.