What evidence can you share that demonstrates the impact of the engagement?
There were three particular results that we were looking for out of the project. The first was that we had made changes to our branding over the three years since we had last rolled out a new site, so being able to implement those and be better aligned in that regard was really rewarding. We are also now able to make changes far more easily than ever before, so it’s much easier to use on our end and we’re excited about our increased ability to keep all of our content really fresh.
The process of working on the design of the site was amazing, and everyone on our side loves the final product that we ended up at. We get a lot of positive feedback from customers about how easy it is to navigate, and we are now working with their team to roll out some of those design elements to our other marketing collateral, which we are very excited about.
Beyond the design, the integrations and features provided by the new site have helped our business significantly. We’ve seen increased traffic to our HubSpot assets thanks to those implementations, and in general, we’ve seen an increase in site traffic and met all of our goals. Nothing went over budget or was added to the scope after we agreed on everything, which we really appreciated.
How did Taoti Creative perform from a project management standpoint?
I was really impressed with their project management throughout the whole thing. Our deadline was extremely tight, and they stayed on task the entire time. We had weekly staff meetings, and toward the end met even more frequently, and their team was constantly available for calls in between those. They used internal tools to track progress and leave comments as well.
Christine was constantly on top of following up with me and seeing if I needed anything from her or making sure that she got the information that her team needed from me. It was always clear that we were on the same page, which gave us incredible confidence throughout the process in the eventual success that we would have.
What did you find most impressive about them?
Project management was a huge strength for them, but on top of that, their flexibility really became a huge asset to our work together. Since we’re both smaller firms, it was great to see them take our problem and come up with an innovative solution that was clearly tailored to us.
Are there any areas they could improve?
There wasn’t anything significant that I think they could have done better. A couple of small elements of the project ended up getting left by the wayside rather than included in the initial budget for the scope which would have been nice to know about in advance, but none of them were in any way critical to the product so that was a very small issue on the whole.
Do you have any advice for potential customers?
Lay out your 3–5 main goals for the project very clearly to their team at the beginning of the project and then build out your plan off of those things. Taoti Creative is very goal-oriented, so structuring your solution around those is a really effective way of making sure you get what you want in the end.