Taoti Creative

When Farm Credit Council wanted to lead visitors quickly and simply to state-specific information for their popular, annual Fly-In Campaign, they realized a typical map-based solution wouldn’t work. We agreed. Because as everyone who’s ever tried to click an onscreen map to pick a state in New England will tell you, if you tap Connecticut, chances are you’re going to open up the page for Massachusetts – or vice versa. And don’t even think about selecting a small state if you’re using a phone!

Another route entirely was the best way to go. So that’s what we designed.

The alternate design solution needed to work on any device. It needed to be engaging and simple. Last but not least, it had to fit the unique look and feel of the design system we were already developing for Farm Credit Council. Turns out, these factors meant the solution wasn’t a map at all.

We used big, beautiful pictures of the most popular Fly-In events so users would get excited about...

The DC Public Charter School Board had what amounted to a long page of alphabetized charter schools, which for parents trying to find charter schools by way of traits like school quality, health or even location, was challenging–to say the least. Moreover, parents couldn’t separate information about the Board from information about the schools they were looking for.

Taoti conducted user testing to better respond to user needs. What’s notable in this case is the inclusion of a D.C. parent in that process. Parents need to use the DCPCSB website to target the District’s best schools. Their experience was critical to the redesign effort.

When we conducted user testing, what we found was that the difference between finding a school and evaluating one wasn’t clear to parents. We relabeled the navigation and made a clear call-to-action indicating where parents needed to go to find a new school.

Education Watchdog, a project of the Franklin Center for Government...

AFSA.org remains a crucial touch point to AFSA members located throughout the world.

Taoti wanted to create a seamless experience for users between member services provided by Avectra and the content provided by the website.

Taoti partnered with AFSA’s Communications Team to update and modernize the website’s visual design, implement a fully responsive site layout to optimize the user experience for users on phones and tablets, and migrate the existing DNN website to the Drupal Content Management System to make the site easier to maintain. Unique site features include: FlippingBook integration for the monthly Foreign Service Journal publication, calendar of events, breadcrumbs, and a custom interior page navigation structure.

Through its members’ work in communities and regions worldwide, Congress for the New Urbanism (CNU) imagines, refines and implements the means for making great places.

Taoti partnered with the CNU Communications team to re-architect and re-design CNU.org to reflect the organization’s extraordinary design tradition.

The website not only serves as a platform that invites a conversation with audiences who recognize the potential of New Urbanism, but also showcases high-quality photos of CNU members’ work. It also provides users access to important resources from members and partner organizations. The CNU.org homepage is a flexible, curated homepage that seamlessly integrates multiple content types in a series of ‘blocks’. The easily updated structure includes a mix of ‘evergreen’ and dynamic content that enables CNU to feature events, articles and graphics. The result is a responsive website that enables visitors to quickly and efficiently learn what CNU is about and...

America Abroad Media, especially their radio series, needed an online presence that engages both sight and sound through embedded photo galleries, videos, and audio players. AAM also needed the ability to showcase their annual award dinner.

Taoti sought to convey AAM’s energy and refinement through a new visual identity. Clean lines, sharp shapes, and bold imagery were used to highlight each aspect of AAM’s programming.

Taoti created a fully responsive website around this multimedia experience. Taoti also created a new brand, color scheme, and logo, both visible on the redesigned website. Taoti also designed a unique landing page for AAM’s annual award dinner and added a sitewide presence to maximize registration for this important event.

So you’ve finished your degree in chemistry and now it’s time to figure out the first step in your career. What to do? ChemIDP.org was created to provide graduate students and postdoctoral scholars with direction for understanding and achieving their career goals. This individual development plan (IDP) was designed to be used by students and postdocs to facilitate discussion with faculty, advisors, and mentors.

Taoti worked with the American Chemical Society to develop a Drupal-based, Single Sign On (SSO) integrated, flexible tool that enables users to undertake the following tasks: Self-Assessment, where users identify their existing skills and the values that are important to them; Skill Strengthening, where users get recommendations for increasing their marketability; Goal Setting, where users actively chart a path forward; Career Exploration, where users can drill down through faceted filters to scope out their career options recognizing that users might want to start...

The National Apartment Association, as part of its comprehensive We Are Apartments campaign, was looking for a fresh, interactive way to share its data.

Rather than developing a traditional infographic, Taoti developed a digital storytelling experience.

Users navigate through an animated graphic built entirely with HTML and CSS3 in the Drupal platform, an impressive use of resources to be sure. The site also features an interactive Apartment Community Estimator (A.C.E.) to calculate the economic contribution of an apartment community in a specific state. Taoti also created an interactive map that allows users to quickly read data through a pop-up and click on a link to see a full state-level fact sheet.

In addition to building this in a way that allowed the National Apartment Association to define what it felt was important, it was also done in a manner that recognizes the power of a modern digital campaign by allowing users find information by congressional...

Phillips & Cohen’s attorneys are well aware the journey a whistleblower takes is perilous enough. Its website needed to open itself up and clearly, quickly and discreetly convert visitors, and it needed to do so in a way visitors feel secure in every aspect of their decision-making process.

Phillips & Cohen relies on its website as a key means of generating new leads. Whistleblowers are a unique base of clients for a law firm because they are often only one-time clients and the firm needs a constant flow of new leads to stay on top. Our approach was to streamline the experience and reduce the number of forks on the road to secure contact.

The firm’s long record of success is best shown, not told. By calling out key statistics from big wins, highlighting attorneys, and telling individual stories of successful cases, the new design cements the brand’s notion that Phillips & Cohen, LLP is the most successful and most experienced law firm representing US and...

The Society for Science & the Public is dedicated to providing concise, accurate, and inspirational science news and opportunities to its nearly 100,000 subscribing members, the 50,000 alumni of its competitions worldwide, and millions of unique online visitors and social media followers.

ScienceNews.org includes thousands of pages of content that cover the full spectrum of science news. However, it faced significant challenges with its navigation, internal search, and its ability to be effectively shared and subscribed to by an audience eager to better connect with its content.

The Society looked to Taoti to fundamentally change its digital presence to convert more visitors into members as a key part of its financial strategy. We undertook a variety of analyses and updates to multiple sites in its current Drupal-powered website environment.

Together, we developed a list of high-impact improvements. The first result of this ongoing relationship is the...

Since 2007, the Alliance for Biking and Walking’s biennial Benchmarking Report has represented a comprehensive, actionable collection and analysis of data on bicycling and walking in all 50 states, the 52 largest U.S. cities, and a select number of midsized cities. Over the years, the report has become a vital tool for public officials, advocates, decision-makers, city planners, transportation professionals, public health professionals, and researchers interested in improving mobility options for healthy, vibrant communities.

Taoti worked to simplify the story through compelling, engaging interfaces, paired with a range of back-end and front-end tools to help point people to most relevant datasets. We enabled audiences with a specific topic interest (environment, health, a specific location etc.) to quickly find and share content of interest to them, as well as providing pathways to make all data available for super-users.

It was also clear that the information in...

“We want to have a website that makes it easier for us to connect with our customers and matches the innovative work we’re doing at DC Water,” said DC Water CEO and General Manager George S. Hawkins. George asked, and we delivered.

Perceptions of DC Water have grown, evolved, and improved ever since its days as WASA. Everyone knew it was time for the website to take a dramatic leap that furthers the DC Water brand; creates a smarter, customer-focused experience; and makes the case for DC Water’s rates and ongoing capital improvement projects.

We built the new dcwater.com in Drupal, an open-source content management system (CMS) that makes it easy for non-technical users to update and add content to the site. The bright, modern and airy new design is fully responsive, meaning it works great on any size of device (though we may have skimped on testing the Apple Watch).

The whole website is an intuitive user experience. All customer actions are accessible from...

How would you guide an undergraduate physics student on how to start their career after school? The American Institute of Physics needed a fun and interesting way to present information about physics careers that had previously never been accessible online. However, AIP needed to launch the interactive Careers Toolbox quickly and with a limited budget, so we got creative. Taoti designed and built a responsive parallax scrolling site that presents the highlights of its Careers Toolbox program in a highly engaging and visually appealing manner. Through intuitive and easy to use navigation, the Careers Toolbox website encourages physics students to work through tools and exercises to get their career search organized. The site includes interactive HTML 5 graphics and unique navigation.

Taoti adopted the Arent Fox website in the middle of a redesign, developing custom Drupal modules to improve caching and performance and creating a specialized mobile theme. We also launched a multisite configured blog that runs on the same Drupal codebase as the main site.

The vision for this website project began, "Loudoun Water is one of the most progressive and innovative water utilities in the country and as such, wants to convey this premier image through its website." Taoti partnered with Loudoun Water to achieve that premier image, producing what we believe to be the world's best water utilities site to date. First and foremost, the site serves the needs of the residential customer. The new design simplifies the user experience and focuses on key tasks like bill pay, account management, starting and stopping service, and the needs of the business and development communities. The main site integrates seamlessly with third-party vendors, so as to maintain a fluid user experience, but also includes a self-service customer portal called LW Connect, where registrants can view and pay their bills online, enroll in eBilling, see their payment history, and more!

Taoti partnered with the National Association of Counties (NACo) communications team to both redesign and develop a fully responsive, Drupal-based website. The result is a world-class website with a fresh new look and enhanced user experience. The new website takes a topic-centered approach to the information architecture, which makes the website much easier to navigate. Related links are also used throughout the interior pages so that users can easily find information they may be interested in. A simple 'filter bar' appears throughout the site to let users quickly identify the type and topic of information they’re looking for. Results can be toggled between list and grid views, depending on viewing preference. A persistent navigation bar always stays on the screen so users will never have to scroll back up to the top to get to other parts of the site. Every page of the website also includes a unique morphing search function, which displays a full-screen "Explore" feature that...