Wonsupona

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a B2B SaaS platform that sells marketing automation and CRM software to the automotive industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wonsupona?

We were recently acquired by an institutional investor. We bought two businesses and were putting them under one corporate entity, so we needed to brand that corporate entity with a new architecture. We specifically needed Wonsupona to develop a new name.

SOLUTION

What was the scope of their involvement?

Wonsupona primarily did the naming, but they were highly engaged throughout the brand architecture project. They worked closely with an individual consultant that we brought on. Wonsupona helped us identify who we are, how we’re positioned in the marketplace, and how our customers differentiated us. 

The team also dug in with our employees to understand what it was about our culture that was special and what made us go. They then helped to develop a brand and a name based on all of those different factors.

What is the team composition?

We worked with Molly (Founder & Strategic Storyteller).

How did you come to work with Wonsupona?

One of our board directors connected us with a brand agency subject matter expert who recommended Wonsupona. 

How much have you invested with them?

We spent $25,000.

What is the status of this engagement?

We worked with them from August–November 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Molly gave us a menu of 15 naming options that were a great fit for the company we are today and who we want to be. We selected three names, all of which we’re very happy with, and we actually bought the domain for one of them.

It was so clear that her work really encompassed all of the learning that we built out together with our team, customers, and internal project group. It was a great outcome. 

How did Wonsupona perform from a project management standpoint?

Their project management was very good. We had weekly check-ins, which was very helpful, and Molly was very transparent throughout the process about what specifically she was engaged in and when it was time for her to do the brainstorming work. We communicated via phone and email.

What did you find most impressive about them?

The end result was impressive. The names Wonsupona brainstormed and came back to us with were great. Molly did a great job of listening to our feedback about the company we wanted to be and what other company names we liked and disliked within the industry. 

She took all of that feedback into consideration when doing her brainstorming. She came back with 15 names, and we could’ve gone with 13 of them. I thought we would only get one or two that we liked, but we got more, so it was a well-thought-out project on her end. 

Are there any areas they could improve?

No, I have no suggestions. We were happy with Wonsupona because they delivered on the exact scope that we set out to accomplish in August. 

Do you have any advice for potential customers?

Set up a weekly check-in on a recurring cadence to understand specifically what the team is working on and what they need from you as the client. Molly pushed us to ensure that she had what she needed to develop a menu of names that aligned with our brand.

BACKGROUND

Please describe your company and your position there.

We are a heart rate variability (HRV) analytics platform that provides real-time feedback and validation in helping health, wellbeing and performance goal-setters become the best version of themselves.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wonsupona?

Wonsupona helped us re-state our brand identity - who we are (essence), voice, brand values, positioning and key messages.

What were your goals for this project?

A new brand identity, including brand essence, values, voice and positioning

SOLUTION

How did you select this vendor?

Initial selection for consideration based on reviews, then selected after a round of interviews and proposals compared to other options.

Describe the scope of their work in detail.

Wonsupona conducted a detailed review of our existing messaging, customers (audiences), brand research and future strategy. Molly and team conducted detailed interviews of key stakeholders across our company, and also had us complete targeted exercises. Then she led us through an insightful workshop culminating in three choices for our ultimate deliverable. Upon choosing our favorite, Wonsupona refined and completed the deliverable.

What was the team composition?

We worked directly with the Founder and president.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The process was fast and streamlined yet thoughtful. The coming-up-to-speed steps were completed efficiently. The outcomes were high-quality, yet open to feedback from the team. We appreciated the ability to continue to hone in on the best possible brand identity deliverable.

How effective was the workflow between your team and theirs?

Wonsupona was freely available and committed to working with our schedules. Complex information was exchanged and incorporated quickly, and Molly and team were very open to frank feedback.

What did you find most impressive about this company?

Molly and her team have an innate talent for communication - written and verbal. Our products and strategy are nuanced, and we've struggled to articulate it cleanly. Wonsupona naturally helped us figure it out fast.

Are there any areas for improvement?

None that I can think of

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of Do Good Points. Do Good Points is a digital marketing platform that makes it fun to do good by connecting people with causes and charities that ignite passion and inspire action.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wonsupona?

As a start-up in the social impact marketing space, we needed a strong story, brand identity, tone, and message.

What were your goals for this project?

To determine our overall branding strategy, storytelling, oversee our copywriting and editing.

SOLUTION

How did you select this vendor?

Recommended through a personal friend.

Describe the scope of their work in detail.

The scope of work encompasses everything related to our branding, storytelling, and copy. Wonsupona oversees and helps manage all communication representing our brand and message.

What was the team composition?

I work directly with Molly on central branding needs and she collaborates with the rest of our team as projects come up.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In true form to writing/telling a story, we started from the beginning. Through a series of interviews and drafts, we were able to really define our identity, message, and tone as a brand through words.

How effective was the workflow between your team and theirs?

The workflow has been efficient and was clearly defined from the beginning by Wonsupona. We know what, how, and where we need Wonsupona's guidance and support.

What did you find most impressive about this company?

What impresses me the most is the level of care, quality, and impact Molly delivers every step of the way. The importance of her work and the value it adds to our business is undeniable.

Are there any areas for improvement?

It's not a part of our current scope of work but it would be great to have more of their time for the daily marketing needs.

BACKGROUND

Introduce your business and what you do there.

We are a boutique design agency that does innovation strategy, UX design, graphic design, and branding. I’m the CEO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wonsupona?

We had a client with a complex product set. They needed to create a name for a new product.

SOLUTION

What was the scope of their involvement?

They took time to understand the industry and the space and did a lot of online research, even before the project was officially ours. They did background research on the company and created a very clear and cogent plan for the engagement. They interviewed stakeholders in detail and held architecture and naming workshops.

They came up with possibilities for the whole system and structured naming architecture for the entire brand. They also explained the concepts and principles behind each name and spent time educating the client about the naming process. The client was very involved throughout the project.

What is the team composition?

Molly (Chief Storyteller, Wonsupona) is our main point of contact.

How did you come to work with Wonsupona?

They were referred to us through a friend. During our interview, it was clear that they’re genuinely passionate about the naming process and had a thoughtful approach that made sense to us.

How much have you invested with them?

Our total was around $90,000.

What is the status of this engagement?

We worked together between February-April 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The client launched the new product very recently so we don’t have any quantifiable statistics yet. They were very impressed with Molly and her willingness and ability to understand the complexity of their organization. We were working with a very large client with several acquisitions, so we had to be diplomatic and thoughtful of the product’s history.

How did Wonsupona perform from a project management standpoint?

They do an excellent job and run their project management in a way I prefer to other methods. We mostly used email and their presentation decks, which had the timeline and calendar written into them. We didn’t have to log in to a different project management system.

They were always very responsive and straightforward. They communicated by phone or by text when it made sense and always chose the best option for the moment.

What did you find most impressive about them?

I was impressed by how much research they did to learn about the client and the product. It’s a complex space and they really dedicated themselves to understanding it quickly.

Are there any areas they could improve?

No, they were top notch; I was very impressed. The client handed us a couple of difficult changes, but Wonsupona handled them very well.

BACKGROUND

Please describe your company and your position there.

I am the founder of a consulting business that helps organizations realize ambitious and worthy objectives.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wonsupona?

I wanted a new brand name that communicated the immediacy, boldness, relevance, and power of our services.

What were your goals for this project?

My goal was to powerfully position our business to attract committed leaders from every type of organization.

SOLUTION

How did you select this vendor?

A top-quality Silicon Valley graphic designer recommended Wonsupona.

Describe the scope of their work in detail.

I greatly appreciated their clearly defined and disciplined process. It helped me focus on the most important aspects of my brand. They instilled immediate confidence in their methodology and expertise as they guided me through the discovery process. This undertaking clarified my line of thinking as well as the targeted brand attributes.

What was the team composition?

I worked directly with Molly (Founder, Wonsupona). I relayed her concepts to my design team, which includes a webmaster and editor/writer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Everyone has had an immensely positive reaction to the new name of my business. In my experience, it's unusual to have unanimous approval. Wonsupona catalyzed an exploratory endeavor that led us to this powerful and exciting new brand name.

How effective was the workflow between your team and theirs?

Wonsupona was always immediately responsive. Their communications skills gave me confidence throughout the entire process.

What did you find most impressive about this company?

The team seemed genuinely interested in my business and excited by our service offerings. They’re quite knowledgeable about the contemporary naming business. As a plus, they referred me to a great trademark attorney.

Are there any areas for improvement?

Wonsupona is doing a great job and is only going to get better!

BACKGROUND

Introduce your business and what you do there.

Paytiently is a mobile app platform specifically for shoppers at clothing stores. It’s a way to save clothing items that you see in brick and mortar stores and track and save price alerts. I’m the co-founder of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wonsupona?

We needed help to find a name. Ideas we had weren’t resonating with what we thought would be a good fit for what we’re doing. We also needed to know how to separate ourselves from the rest of our competition.

SOLUTION

What was the scope of their involvement?

We had an initial phone call to go over what we’re trying to do. Molly [Founder, Wonsupona] came back with a longer interview survey that dealt more with a work play in terms of how we think consumers would see our service. It was to get a sense of the behavioral aspects of what we’re trying to do. She followed up with us multiple times for feedback and her turnaround time was fast. We needed that because we wanted to nail down a name and get the trademark set up, which she helped with as well.

She came up with her initial list of 30-45 names. From that, we narrowed it down to a couple names that we felt strongly about. She did another revision on how to get the internal messaging to correlate with the name we’re going to pick. She made sure that everything was cohesive, which helped us to pick Paytiently. It took about 5-6 days when we nailed down the direction we wanted to go. From there, we got more into the messaging and tagline theme. The messaging and tagline took another 2 weeks.

She connected us with a graphic designer. We worked with her in terms of what we liked for a logo. She gave us a lot of info and feedback in terms of what seems to work in the logo space with font type, color scheme, placement, and any non-letter type of logos. She presented us with four logo layouts and from there we liked two of them. She refined both of them and we ended up picking one of those.

The project is over, but if we get to a point where we need them, we would want to go with them for sure.

How did you come to work with Wonsupona?

My partner had contact with bigger agencies. We started preliminary talks with them, but then we started looking at other agencies. We found Wonsupona through Google. Their site came up on the 1st page, I believe. On the site, we liked what they’ve done in the past. We had an intro call with Molly [Founder, Wonsupona] and that went well. We felt comfortable with her and decided to go with them.

How much have you invested with them?

$25,000.

What is the status of this engagement?

We started working together in early 2015 until mid-2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The numbers of the names they generated was 3 times what we were expecting. They were good quality names. The one highlight was turnaround time. When we gave initial feedback, she would turn that around in a few days, at most. Everyone likes the name. We’re happy about that and we’re happy about the messaging. The logo is going well too.

How did Wonsupona perform from a project management standpoint?

They’re responsive in terms of our feedback and what we’re trying to do. We had another call with another agency prior to Wonsupona and we felt the agency was trying to place too much of their own thinking into what we were thinking. Wonsupona was open to our feedback and helped us clarify our vision and put it down in words, which was a great help. It was a great service for us.

What did you find most impressive about them?

The messaging was on point. The way the contact was set up was we had 2-3 rounds of potential revisions. We were almost happy after that 1st initial round. She tweaked a couple of the wordings for us. The quality of work was fantastic with awesome turnaround time.

Are there any areas they could improve?

They offered what we wanted. Large agencies have a lot more services with technical stuff and building out websites. Wonsupona is more on the smaller side, but they offer premium service. Once they grow, they’ll probably want to add more services, which would be a benefit.

What advice do you have for someone considering working on a branding project?

Be openminded. You don’t want to get pigeon-holed into thinking this is exactly how people perceive my product or my service. Your own take is influencing a little too much on it.

BACKGROUND

Introduce your business and what you do there.

I work for a solar company. We take a look at clients’ rooftops, tell them if they’re a good candidate for solar, walk through the different options they have, design a system, and then install it. I’m the senior brand marketing manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wonsupona?

We’ve worked with Molly [Davis Lind, Founder] on a couple projects. One of them was a new product offering. We were looking at how to bring a new product to market, and she helped us with some of the positioning and initial messaging. That was probably the biggest project. We’ve also done a handful of messaging projects when we're trying to come up with a unique way to tell a story that’s authentic to our brand. We spent some time with Molly, getting her ramped up on our brand language and our unique selling proposition and personality. She helped us better articulate our stories. 

SOLUTION

What was the scope of their involvement?

We spent some time briefing her on our brand, providing the information we had, what we do, why it’s unique, and why it matters to our customers. We provided customer testimonials, so she could hear directly from the users. We also gave her some competitor information. She also did a competitor audit of her own to ensure, from an external point of view, that we were documenting it properly. All the research comes into insights that help inform how she should create messaging about us, so we can stand out from the crowd of other solar companies and speak in a way that relates to our customers. We also looked at target audiences as part of that.

How did you come to work with Wonsupona?

I had worked with Molly before as a colleague at a branding agency, so I was very familiar with her work. We had worked together as collaborators on projects. When I moved to the client side and needed support with messaging, she was a clear option. We looked at a couple other agencies and freelancers but were most impressed with what Wonsupona had to offer and her availability. She was able to start right away, which we appreciated.

How much have you invested with Wonsupona?

We’ve spent probably $25,000 over the course of the relationship. None of the individual projects were over $10,000.

What is the status of this engagement?

We began working together in the summer of 2015. The positioning project took about two months, and then we’ve had other small project off and on since that time.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

It’s hard to parse apart the different elements of positioning and brand work to see what’s contributed. It’s even hard to tell how much that messaging has done individually. Unfortunately, I don’t think I have specific metrics. We’ve seen some brand lift in general, but there are a number of different activities contributing to that.

We got a lot of great reviews internally. People were happy that the messaging sounded like us. We’ve had positive reviews from customers. They thought we sounded like a different company and somebody they preferred to work with, much more friendly and approachable.  

How did Wonsupona perform from a project management standpoint?

They performed wonderfully. We sat down and discussed the contract, deliverables, scope of work, and the amount of time. Molly delivered everything on time, if not earlier. She always made sure we were happy with the results. If we needed to tweak it, she went above and beyond to make sure we were happy with the work. Everything was on time and on budget.

I worked mostly with Molly. She was our liaison, especially because we have a personal relationship.

What did you find most impressive about Wonsupona?

I think Wonsupona has a real knack for getting into the core of the personality, making sure what they develop is on-point for who the company is and how they’re trying to represent themselves. We’ve worked with a handful of different strategists and writers, and sometimes it’s very difficult to get them to understand and really embody the brand. Wonsupona was able to do that really quickly, which we appreciated. We were able to get results a lot faster.

Are there any areas Wonsupona could improve?

Not with the projects we did. We were very happy with the results, and everything went really well.

BACKGROUND

Introduce your business and what you do there.

The company is a franchise that provides body sculpting and weight loss services. I did marketing and operations when I worked there. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wonsupona?

We needed a branding strategy and website copy. 

SOLUTION

What was the scope of their involvement?

The process began by interviewing the key stakeholders in the company. Wonsupona asked some exploratory questions about what we were looking for in the brand and what we wanted to communicate to the marketplace. A strategy and identity were created for us to use, including tone and voice, colors, and the look and feel of our brand. They also did some web copy for us. We worked directly with Molly [Chief Strategist] from Wonsupona.

How did you come to work with Wonsupona?

I knew Molly personally from a previous job experience. I knew she did good work and had experience in the wellness space. We didn’t interview anyone else.

How much have you invested with Wonsupona?

The branding project was $6,000.

What is the status of this engagement?

We started working with them in May of 2016, and the project was completed in three to four weeks. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

The branding strategy was more about helping us define who we were in the marketplace and positioning us against competitors. The stakeholders were pleased with the work that Wonsupona did. They felt the work reflected the direction the team was going. We’ve received compliments on the branding and tone of our website.

How did Wonsupona perform from a project management standpoint?

Molly met the deliverables on time. She seemed very organized and worked well with our team. She was very efficient in her process.

What did you find most impressive about Wonsupona?

Communicating a brand to the marketplace can be tricky, especially when there are different opinions on the team, but Molly really understood our business quickly.

Are there any areas Wonsupona could improve?

No. 

BACKGROUND

Introduce your business and what you do there.

I own a smoothie shop in New Orleans, with multiple locations in the area. We offer smoothies, juices, and ice cream. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wonsupona?

I needed help with marketing—specifically writing, the web page, and brochures. I wanted to create a single message that connected everything. Molly [Founder, Wonsupona] helped me with that in terms of having one message and one marketing idea that says what we’re about. I just opened another restaurant, and Wonsupona is helping me with that as well. 

SOLUTION

What was the scope of their involvement?

The first thing Wonsupona did was interview me about what I want, what I’m trying to get from this campaign, what kind of marketing I’m looking for, and what I want on each of the web pages. Once they got that information, they asked what our customers like and who we actually provide our services to. They came up with a message that includes all those ideas. They did some campaigns on social media. They made it a holistic approach, and they gave me a good product at the end.

How did you come to work with Wonsupona?

It was a recommendation by another professional. They were very responsive once I made the call; within two days, we had a meeting. I had worked with smaller marketing agencies before, but it had never turned out right, so this was more of the right approach. All of these agencies had a different message, but working with Wonsupona helped me create one message. The website, marketing, social media, graphic design, and all that stuff were done by Wonsupona.

How much have you invested with Wonsupona?

So far, I think I’ve spent close to $6,000 or $7,000.

What is the status of this engagement?

I think it was two years ago that they came on board to help the smoothie business. Then, last July, I came up with the other restaurant concept. It’s still ongoing. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

We’ve had more traffic from the website, and we’re getting more traffic from the Facebook page. Wonsupona gave us those results with their strategies. We’re much more visible now because of the graphic design that they did. The Ethiopian restaurant still hasn’t opened, but they’ve done great marketing for it already—the message, the story, a blog, radio coverage, and a website. It’s all because of how they message the business and advise us.

How did Wonsupona perform from a project management standpoint?

They’re actually very efficient. I was dragging them back. They’re on top of the work. They’re always trying to get the product to me quickly. They’re much more responsive.

What did you find most impressive about Wonsupona?

They understand that I run a small business, and I’m not as responsive as some people. But, they’re very patient in working with me without undermining my idea. They build on my ideas, even though they’re aware that I’m a small business owner. They make me feel like it’s my idea and that they can take it to the next level. They didn’t change any of my ideas; they made them better and gave me direction. They helped me focus on what I want to do. I appreciate that more than anything else.

Are there any areas Wonsupona could improve?

I’m not used to bigger companies, so for me, they’ve been very professional. I’m happy with them. 

BACKGROUND

Please describe your company and position.

I am the Executive of Edge Eye labs

Describe what your company does in a single sentence.

We conceive of, design, test and manufacture medical devices for children with sense-organ problems

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wonsupona to accomplish?

• Deliver best names for a medical device product
• Understand the business case and market need of the company
• Position brand for maximal receptiveness to future customers

SOLUTION

How did you find Wonsupona?

UpWork

Why did you select Wonsupona over others?

• High ratings
• Great culture fit
• Degree of specialization in needed area of Naming

Describe the scope of work in detail. Please include a summary of key deliverables.

Take in company assets, reference those against a stated brief. Then, showcase a thorough understanding of the business need as a function of the brief--> propose a process to achieve delieverable comprising a set of names from which to choose a best one for the medical device under development. The names also to be substantiated by a narrative that anchors the name in a position from which future more complete storytelling can be articulated and showcased.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Quick and clear communication

Enthusiasm

A deck complete with a short list of names and their substantiating story, each appropriate for medical device

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Every naming asset or item were delivered on time and before the stated deadline. Wunsopana was proactive, probing my needs and immediatley responsive to comments or questions. It is clear that Molly and the Wunsopona team truly love and are passionate about succesful engagement with discerning clients.

What was your primary form of communication with Wonsupona?

Email or Messaging App

What did you find most impressive or unique about this company?

The authenticity combined with gravitas of experience impressed. Wonsupona innately grasped the criticality of my business name-branding needs and this was evident by their accurate, strategic analysis of very nuanced areas of my specialized field. Such care facilitated a bespoke approach which generated the delivery of distinctive names which have the capacity to multiply customer adoption of our nascent medical device product. 

Are there any areas for improvement or something Wonsupona could have done differently?

I do not have suggestions for something to have been done differently because my engagement Wonsupona to attain a name, exceeded my already high standards