Wonsupona

Introduce your business and what you do there.

I’m a partner at a market strategy consultancy company.

What challenge were you trying to address with Wonsupona?

We needed help with branding our brand’s narrative.

What was the scope of their involvement?

Wonsupona has been doing branding and advertising for us. They’ve addressed our brand’s narrative, tagline, personality, and tone for our communication channels.

We started by doing competition research and going through several interview sessions to discuss our requirements for the deliverables and discover our mission as a business. After that, they told us where we had opportunities to position our company and proceeded to give us three different potential paths to follow. Consequently, we chose one and worked together to edit it as necessary.

What is the team composition?

We’ve been only working with Molly (Founder); she’s our main point of contact.

How did you come to work with Wonsupona?

I found them through a Google search. At first, I decided to reach out to them because their name stood out to me. After that, we went through a bidding process where she submitted a proposal and interviewed her. We decided to work with them based on our interactions and their approach to the project.

How much have you invested with them?

We’ve spent around $50,000 with them so far.

What is the status of this engagement?

We started working together in July 2021, and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Wonsupona’s work has been excellent so far; they’ve been helpful in providing advice to position our business successfully. Also, Molly is a great fit for our company and gives us good ideas through a transparent and supportive approach — Wonsupona is a great partner overall.

How did Wonsupona perform from a project management standpoint?

Their team has been flexible, personable, and timely throughout the project. In terms of communication, we use email and Zoom.

What did you find most impressive about them? 

They’ve been empathetic with us and easy to work with; they understand that we’re a small business and also grasped our point of view and our industry.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — I’d work with them on further projects. 

Any advice for potential customers?

Treat them as an extension of your team and be open and honest — they’re only there to help. Also, the more information you can provide, the better they can perform.

Please describe your company and your position there.

I am the founder and Managing partner of a venture capital firm. Our fund invests in seed and early stage startup companies, primarily in the the technology and medical device areas.

For what projects/services did your company hire Wonsupona, and what were your goals?

After a successful first fund, we are raising a larger, second fund. We were looking for help to better define and focus our message to potential investors.

How did you select this vendor?

After emailing and talking to several vendors, Molly at Wonsupona seemed to be the most knowledgeable, personable and professional. She just "got it." Her price point was higher than others, but as I suspected she was well worth any premium.

Describe the scope of their work in detail, including any steps and the final deliverables.

Wonsupona spoke with me in detail about our business, our desired marketing message, etc. She made it clear that she was not a graphic designer that would deliver a final pitch deck, but that she could recommend one who could finalize the book. Nevertheless, after numerous iterations with two way communication throughout, Wonsupona delivered a beautifully designed blueprint for a professional pitchbook with a focused message.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with Molly, founder of Wonsupona.

Can you share any outcomes from the project that demonstrate progress or success?

Our fundraising timeline has been a bit elongated due to COVID concerns, nevertheless our message has been extremely well received by investors.

Describe their project management style, including communication tools and timeliness.

The project management style was above all else, collaborative. There was adequate time allowed for multiple turns, communication, and an iterative process to make sure we got it right.

What did you find most impressive or unique about this company?

Wonsupona was very generous with their time, never a clock watcher. Molly took the time to understand our business, ask knowledgeable and insightful questions, and clearly put in a lot of thought and effort into the final product.

Are there any areas for improvement or something they could have done differently?

Nothing of consequence.

Please describe your company and your position there.

I am the project manager of a luxury Longevity Institute opening in the UAE. We offer a range of longevity services, including diagnostics, therapeutics and online education.

For what projects/services did your company hire Wonsupona, and what were your goals?

As a start-up, we were looking for an agency to name the brand and service centres and develop the brand narrative.

How did you select this vendor?

We went through an international search for branding agencies to work on this project, considering agencies in the USA, Australia and Europe.

We ultimately selected Wonsupona due to its specialisation in naming and brand narrative development and the quality and experience of its personnel and the team that would be working on our project. We also liked working for a small, boutique agency.

Describe the scope of their work in detail, including any steps and the final deliverables.

The scope of work included naming the main brand, naming the three service centres and developing and brand narrative. We also determined the brand architecture and developed the mission and value statements.

How many people from the vendor's team worked with you, and what were their positions?

We worked with two people from Wonsupona - Molly who is the owner and one of her colleagues who specialises in naming. There were other team members who worked on our project, whom we did not have direct contact with.

Can you share any outcomes from the project that demonstrate progress or success?

We have a group of very opinionated and highly selective stakeholders, and the best results thus far in the project is that the brand name and service center names, the mission and value statements as well as the brand narrative deliverables were able to unite the stakeholders vision of the brand, and satisfy their varied and selective opinions.

Initial feedback from the marketing team, potential customers and business plan auditors have also been extremely positive and supportive of the project's deliverables.

Describe their project management style, including communication tools and timeliness.

The project management style was very personalised, very strong communication and clear outline of timelines and progress throughout the project.

We communicated primarily over email and zoom, and the responsiveness was impressive throughout the process, and the personalised nature of the communication made the project run smoothly.

What did you find most impressive or unique about this company?

I found that the specialisation of this company makes them very unique - they do what they do very well, and since they are focused on the area of the branding process that they have experience in, it means that we get the best results.

I was also impressed with the personalised management style, as well as the fact that while they have a clear structure and process, they were also very flexible to adapt to our unique needs as a clients.

Are there any areas for improvement or something they could have done differently?

I was pleased with all aspects of their service.

Introduce your business and what you do there.

I’m the head of growth for ClipHire. We’re a personal employment branding platform. It’s a comprehensive, all-in-one platform that allows people to look for jobs and employers to hire talent.

We provide a profile for job seekers where they upload a video, their resume, and a link to their calendar, as well as the ability to message employers. If you are a hiring manager, you can view a candidate’s profile and then schedule an interview.

I oversee any and all operations in the marketing and sales process to help drive revenue.

What challenge were you trying to address with Wonsupona?

We wanted to address the overall messaging of the content on our social media platforms, our emails, and our home page. Our platform gives job seekers the opportunity to take control of the interview process and their professional branding. Our main message is that people are more than what is listed on their resume.

What was the scope of their involvement?

In our first meeting, we gave them a high-level understanding of what we do and our goals. In the second meeting, Wonsupona presented us with information about our competitors, including their verbiage and content, as well as content they’d created for us. From there we gave them feedback. I’d also prepared a PowerPoint presentation with my thoughts. Molly (Founder & Strategic Storyteller) took that information and changed and added things over the course of the next week. She presented the final content information, and we provided additional feedback, which was implemented quickly.

What is the team composition?

We only worked with Molly.

How did you come to work with Wonsupona?

My CEO presented me the opportunity to work with Wonsupona, and he found them based on his own research.

How much have you invested with them?

We spent around $10,000–$25,000.

What is the status of this engagement?

Our work took place throughout March 2021. We’re working on our platform in two chunks. The first part is focused on the job-seeker side. Once that is fully complete, we’re going to transition to the employer-focused side. If we need any help with content and verbiage on the employer side, then we’ll work with Molly again.

What evidence can you share that demonstrates the impact of the engagement?

The website is up and running, but we’re completely restructuring the entire UX/UI right now, so the new messaging isn’t live. We don’t have metrics at this point.

How did Wonsupona perform from a project management standpoint?

I thought Wonsupona was amazing. We’re working with other independent contractors and vendors for the design and development of the website, and my experience so far is that Molly is definitely the best. She took our views and opinions into consideration. Other companies believe they know what’s best for us, but Molly asked us what we liked and didn’t like. She put her twist onto our feedback and made it professional.

We communicated over emails and video calls. Molly was concise, and her responses were on time. There was no rescheduling or missed deadlines. Communication was timely.

What did you find most impressive about them?

I almost preferred that Wonsupona was a one-person team. It allowed Molly and us to roll up our sleeves together and make the content and the branding and the verbiage very personal and accurate.

To give an example, we’re working with a company to create a video explaining what we do. We tell them what we want, and they put their team on it, but we don’t know what’s going on behind the scenes there. I liked knowing what was going on at every step in the process with Wonsupona. Molly took our considerations seriously.

Are there any areas they could improve?

I don’t think Wonsupona could have done anything to better their service. We had a fairly simple project — content for social media and other places — and Molly knocked it out of the park.

Do you have any advice for potential customers?

Let Molly do her thing. Because we gave her a lot of detail, she had a strong understanding of the roadmap we wanted to follow. This made it easier for her to integrate our feedback. We didn’t leave any stone unturned regarding our thoughts on our vision and content.

Please describe your company and your position there.

I am the founder and sole general partner of a small venture capital firm.

For what projects/services did your company hire Wonsupona?

I needed a better set of marketing materials for an upcoming growth push, specifically a 15-20 page slide deck.

What were your goals for this project?

I made my original set of materials myself and while they did the job just fine in helping my firm get started, they were not nearly at the level of design excellence or quality I knew would be necessary to grow larger. So I asked Wonsupona to help me tell the story in a much more updated and crisp fashion with new materials.

How did you select Wonsupona?

I have talked to 3-4 other agencies over the course of a few months to feel out the market. I liked Wonsupona's responsiveness, scope of experience, and ability to listen to me describe my firm and translate that into visual representations of my style.

Describe the scope of their work in detail.

Wonsupona reviewed all my old materials, had me fill out two questionnaires, which were pretty lightweight and straightforward, but a good exercise,

What was the team composition?

I worked with Molly, the founder

Can you share any outcomes from the project that demonstrate progress or success?

I love the style they came up with for my materials! I can't wait to get them in front of new customers and begin using them to tell the story of my firm.

How effective was the workflow between your team and theirs?

Excellent - they are very available and quick-moving. They do what they say they will do.

What did you find most impressive about this company?

Molly went above and beyond in listening to me describe the direction I wanted and then in researching art and imagery and even illustrators to find a good fit.

Are there any areas for improvement?

Nope!

Introduce your business and what you do there.

I’m the CEO of a B2B SaaS platform that sells marketing automation and CRM software to the automotive industry.

What challenge were you trying to address with Wonsupona?

We were recently acquired by an institutional investor. We bought two businesses and were putting them under one corporate entity, so we needed to brand that corporate entity with a new architecture. We specifically needed Wonsupona to develop a new name.

What was the scope of their involvement?

Wonsupona primarily did the naming, but they were highly engaged throughout the brand architecture project. They worked closely with an individual consultant that we brought on. Wonsupona helped us identify who we are, how we’re positioned in the marketplace, and how our customers differentiated us. 

The team also dug in with our employees to understand what it was about our culture that was special and what made us go. They then helped to develop a brand and a name based on all of those different factors.

What is the team composition?

We worked with Molly (Founder & Strategic Storyteller).

How did you come to work with Wonsupona?

One of our board directors connected us with a brand agency subject matter expert who recommended Wonsupona. 

How much have you invested with them?

We spent $25,000.

What is the status of this engagement?

We worked with them from August–November 2020.

What evidence can you share that demonstrates the impact of the engagement? 

Molly gave us a menu of 15 naming options that were a great fit for the company we are today and who we want to be. We selected three names, all of which we’re very happy with, and we actually bought the domain for one of them.

It was so clear that her work really encompassed all of the learning that we built out together with our team, customers, and internal project group. It was a great outcome. 

How did Wonsupona perform from a project management standpoint?

Their project management was very good. We had weekly check-ins, which was very helpful, and Molly was very transparent throughout the process about what specifically she was engaged in and when it was time for her to do the brainstorming work. We communicated via phone and email.

What did you find most impressive about them?

The end result was impressive. The names Wonsupona brainstormed and came back to us with were great. Molly did a great job of listening to our feedback about the company we wanted to be and what other company names we liked and disliked within the industry. 

She took all of that feedback into consideration when doing her brainstorming. She came back with 15 names, and we could’ve gone with 13 of them. I thought we would only get one or two that we liked, but we got more, so it was a well-thought-out project on her end. 

Are there any areas they could improve?

No, I have no suggestions. We were happy with Wonsupona because they delivered on the exact scope that we set out to accomplish in August. 

Do you have any advice for potential customers?

Set up a weekly check-in on a recurring cadence to understand specifically what the team is working on and what they need from you as the client. Molly pushed us to ensure that she had what she needed to develop a menu of names that aligned with our brand.

Please describe your company and your position there.

I am the founder and CEO of Do Good Points. Do Good Points is a digital marketing platform that makes it fun to do good by connecting people with causes and charities that ignite passion and inspire action.

For what projects/services did your company hire Wonsupona?

As a start-up in the social impact marketing space, we needed a strong story, brand identity, tone, and message.

What were your goals for this project?

To determine our overall branding strategy, storytelling, oversee our copywriting and editing.

How did you select this vendor?

Recommended through a personal friend.

Describe the scope of their work in detail.

The scope of work encompasses everything related to our branding, storytelling, and copy. Wonsupona oversees and helps manage all communication representing our brand and message.

What was the team composition?

I work directly with Molly on central branding needs and she collaborates with the rest of our team as projects come up.

Can you share any outcomes from the project that demonstrate progress or success?

In true form to writing/telling a story, we started from the beginning. Through a series of interviews and drafts, we were able to really define our identity, message, and tone as a brand through words.

How effective was the workflow between your team and theirs?

The workflow has been efficient and was clearly defined from the beginning by Wonsupona. We know what, how, and where we need Wonsupona's guidance and support.

What did you find most impressive about this company?

What impresses me the most is the level of care, quality, and impact Molly delivers every step of the way. The importance of her work and the value it adds to our business is undeniable.

Are there any areas for improvement?

It's not a part of our current scope of work but it would be great to have more of their time for the daily marketing needs.

Introduce your business and what you do there.

We are a boutique design agency that does innovation strategy, UX design, graphic design, and branding. I’m the CEO.

What challenge were you trying to address with Wonsupona?

We had a client with a complex product set. They needed to create a name for a new product.

What was the scope of their involvement?

They took time to understand the industry and the space and did a lot of online research, even before the project was officially ours. They did background research on the company and created a very clear and cogent plan for the engagement. They interviewed stakeholders in detail and held architecture and naming workshops.

They came up with possibilities for the whole system and structured naming architecture for the entire brand. They also explained the concepts and principles behind each name and spent time educating the client about the naming process. The client was very involved throughout the project.

What is the team composition?

Molly (Chief Storyteller, Wonsupona) is our main point of contact.

How did you come to work with Wonsupona?

They were referred to us through a friend. During our interview, it was clear that they’re genuinely passionate about the naming process and had a thoughtful approach that made sense to us.

How much have you invested with them?

Our total was around $90,000.

What is the status of this engagement?

We worked together between February-April 2018.

What evidence can you share that demonstrates the impact of the engagement?

The client launched the new product very recently so we don’t have any quantifiable statistics yet. They were very impressed with Molly and her willingness and ability to understand the complexity of their organization. We were working with a very large client with several acquisitions, so we had to be diplomatic and thoughtful of the product’s history.

How did Wonsupona perform from a project management standpoint?

They do an excellent job and run their project management in a way I prefer to other methods. We mostly used email and their presentation decks, which had the timeline and calendar written into them. We didn’t have to log in to a different project management system.

They were always very responsive and straightforward. They communicated by phone or by text when it made sense and always chose the best option for the moment.

What did you find most impressive about them?

I was impressed by how much research they did to learn about the client and the product. It’s a complex space and they really dedicated themselves to understanding it quickly.

Are there any areas they could improve?

No, they were top notch; I was very impressed. The client handed us a couple of difficult changes, but Wonsupona handled them very well.

Please describe your company and your position there.

I am the founder of a consulting business that helps organizations realize ambitious and worthy objectives.

For what projects/services did your company hire Wonsupona?

I wanted a new brand name that communicated the immediacy, boldness, relevance, and power of our services.

What were your goals for this project?

My goal was to powerfully position our business to attract committed leaders from every type of organization.

How did you select this vendor?

A top-quality Silicon Valley graphic designer recommended Wonsupona.

Describe the scope of their work in detail.

I greatly appreciated their clearly defined and disciplined process. It helped me focus on the most important aspects of my brand. They instilled immediate confidence in their methodology and expertise as they guided me through the discovery process. This undertaking clarified my line of thinking as well as the targeted brand attributes.

What was the team composition?

I worked directly with Molly (Founder, Wonsupona). I relayed her concepts to my design team, which includes a webmaster and editor/writer.

Can you share any outcomes from the project that demonstrate progress or success?

Everyone has had an immensely positive reaction to the new name of my business. In my experience, it's unusual to have unanimous approval. Wonsupona catalyzed an exploratory endeavor that led us to this powerful and exciting new brand name.

How effective was the workflow between your team and theirs?

Wonsupona was always immediately responsive. Their communications skills gave me confidence throughout the entire process.

What did you find most impressive about this company?

The team seemed genuinely interested in my business and excited by our service offerings. They’re quite knowledgeable about the contemporary naming business. As a plus, they referred me to a great trademark attorney.

Are there any areas for improvement?

Wonsupona is doing a great job and is only going to get better!

Introduce your business and what you do there.

Paytiently is a mobile app platform specifically for shoppers at clothing stores. It’s a way to save clothing items that you see in brick and mortar stores and track and save price alerts. I’m the co-founder of the company.

What challenge were you trying to address with Wonsupona?

We needed help to find a name. Ideas we had weren’t resonating with what we thought would be a good fit for what we’re doing. We also needed to know how to separate ourselves from the rest of our competition.

What was the scope of their involvement?

We had an initial phone call to go over what we’re trying to do. Molly [Founder, Wonsupona] came back with a longer interview survey that dealt more with a work play in terms of how we think consumers would see our service. It was to get a sense of the behavioral aspects of what we’re trying to do. She followed up with us multiple times for feedback and her turnaround time was fast. We needed that because we wanted to nail down a name and get the trademark set up, which she helped with as well.

She came up with her initial list of 30-45 names. From that, we narrowed it down to a couple names that we felt strongly about. She did another revision on how to get the internal messaging to correlate with the name we’re going to pick. She made sure that everything was cohesive, which helped us to pick Paytiently. It took about 5-6 days when we nailed down the direction we wanted to go. From there, we got more into the messaging and tagline theme. The messaging and tagline took another 2 weeks.

She connected us with a graphic designer. We worked with her in terms of what we liked for a logo. She gave us a lot of info and feedback in terms of what seems to work in the logo space with font type, color scheme, placement, and any non-letter type of logos. She presented us with four logo layouts and from there we liked two of them. She refined both of them and we ended up picking one of those.

The project is over, but if we get to a point where we need them, we would want to go with them for sure.

How did you come to work with Wonsupona?

My partner had contact with bigger agencies. We started preliminary talks with them, but then we started looking at other agencies. We found Wonsupona through Google. Their site came up on the 1st page, I believe. On the site, we liked what they’ve done in the past. We had an intro call with Molly [Founder, Wonsupona] and that went well. We felt comfortable with her and decided to go with them.

How much have you invested with them?

$25,000.

What is the status of this engagement?

We started working together in early 2015 until mid-2015.

What evidence can you share that demonstrates the impact of the engagement?

The numbers of the names they generated was 3 times what we were expecting. They were good quality names. The one highlight was turnaround time. When we gave initial feedback, she would turn that around in a few days, at most. Everyone likes the name. We’re happy about that and we’re happy about the messaging. The logo is going well too.

How did Wonsupona perform from a project management standpoint?

They’re responsive in terms of our feedback and what we’re trying to do. We had another call with another agency prior to Wonsupona and we felt the agency was trying to place too much of their own thinking into what we were thinking. Wonsupona was open to our feedback and helped us clarify our vision and put it down in words, which was a great help. It was a great service for us.

What did you find most impressive about them?

The messaging was on point. The way the contact was set up was we had 2-3 rounds of potential revisions. We were almost happy after that 1st initial round. She tweaked a couple of the wordings for us. The quality of work was fantastic with awesome turnaround time.

Are there any areas they could improve?

They offered what we wanted. Large agencies have a lot more services with technical stuff and building out websites. Wonsupona is more on the smaller side, but they offer premium service. Once they grow, they’ll probably want to add more services, which would be a benefit.

What advice do you have for someone considering working on a branding project?

Be openminded. You don’t want to get pigeon-holed into thinking this is exactly how people perceive my product or my service. Your own take is influencing a little too much on it.