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A strategic naming and storytelling agency.

5.0
7 reviews

Wonsupona is a strategic brand naming and storytelling consultancy. We enjoy the process of developing stories that clearly define problems, evoke emotion and generate action. We believe that along with a great product or service, captivating messages – wrapped in a unique tone and voice – create connection. Much like a person, we believe every brand has a unique story waiting to be told.

 
 
$10,000+
 
$150 - $199 / hr
 
2 - 9
 Founded
2012
Show all +
San Francisco, CA
headquarters
other locations
  • Durham, NC
    United States

Portfolio

Key clients: 

Ricola, Course Hero, Singularity University, IBM, Microsoft, Sungevity, Earth Friendly Products, NEXTracker, Sunrise Springs Integrative Wellness Resort, MetaDesign, SALT Branding, Centerline Digital, Reve Body Sculpting and more.

 

Reviews

5.0
7 reviews
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Product Naming for Client of Boutique Design Agency

“They’re genuinely passionate about the naming process and had a thoughtful approach.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. - Apr. 2018
Project summary: 

Wonsupona led a naming effort for a new product. They did extensive background research, led workshops, and originated logical concepts that suited the brand system.

The Reviewer
 
11-50 Employees
 
San Francisco, California
Craig Peters
CEO, Awasu Design
 
Verified
The Review
Feedback summary: 

Wonsupona showed an impressive willingness and ability to understand the complexity of the project. They were diplomatic and thoughtful, responsive and straightforward. They are dedicated to their work and managed changes well.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We are a boutique design agency that does innovation strategy, UX design, graphic design, and branding. I’m the CEO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wonsupona?

We had a client with a complex product set. They needed to create a name for a new product.

SOLUTION

What was the scope of their involvement?

They took time to understand the industry and the space and did a lot of online research, even before the project was officially ours. They did background research on the company and created a very clear and cogent plan for the engagement. They interviewed stakeholders in detail and held architecture and naming workshops.

They came up with possibilities for the whole system and structured naming architecture for the entire brand. They also explained the concepts and principles behind each name and spent time educating the client about the naming process. The client was very involved throughout the project.

What is the team composition?

Molly (Chief Storyteller, Wonsupona) is our main point of contact.

How did you come to work with Wonsupona?

They were referred to us through a friend. During our interview, it was clear that they’re genuinely passionate about the naming process and had a thoughtful approach that made sense to us.

How much have you invested with them?

Our total was around $90,000.

What is the status of this engagement?

We worked together between February-April 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The client launched the new product very recently so we don’t have any quantifiable statistics yet. They were very impressed with Molly and her willingness and ability to understand the complexity of their organization. We were working with a very large client with several acquisitions, so we had to be diplomatic and thoughtful of the product’s history.

How did Wonsupona perform from a project management standpoint?

They do an excellent job and run their project management in a way I prefer to other methods. We mostly used email and their presentation decks, which had the timeline and calendar written into them. We didn’t have to log in to a different project management system.

They were always very responsive and straightforward. They communicated by phone or by text when it made sense and always chose the best option for the moment.

What did you find most impressive about them?

I was impressed by how much research they did to learn about the client and the product. It’s a complex space and they really dedicated themselves to understanding it quickly.

Are there any areas they could improve?

No, they were top notch; I was very impressed. The client handed us a couple of difficult changes, but Wonsupona handled them very well.

5.0
Overall Score They took time to educate us about the world of naming and naming architecture. We really hope to work with them again.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They met every timeline and communicated schedules clearly.
  • 5.0 Cost
    Value / within estimates
    They went above and beyond to provide value.
  • 5.0 Quality
    Service & deliverables
    They were personable and collaborative, but also brought a strong point of view. It’s hard to find those skills in the same person.
  • 5.0 NPS
    Willing to refer
    They were professional and a joy to work with.

Brand Name Development for Consulting Agency

“Their communications skills gave me confidence throughout the entire process.”

 

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. 2018 - Mar. 2018
Project summary: 

Wonsupona worked closely with an in-house design team to brainstorm an impactful new brand name. Their strategy included a discovery phase to define brand attributes.

The Reviewer
 
1-10 Employees
 
Santa Fe, NM
Colleen Cayes
President, Consulting Agency
 
Verified
The Review
Feedback summary: 

Wonsupona fosters a naming experience in which strategic, cutting-edge ideas can easily bloom. The team was attentive, responsive, and extremely organized. Great customer service fostered trust and respect.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the founder of a consulting business that helps organizations realize ambitious and worthy objectives.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wonsupona?

I wanted a new brand name that communicated the immediacy, boldness, relevance, and power of our services.

What were your goals for this project?

My goal was to powerfully position our business to attract committed leaders from every type of organization.

SOLUTION

How did you select this vendor?

A top-quality Silicon Valley graphic designer recommended Wonsupona.

Describe the scope of their work in detail.

I greatly appreciated their clearly defined and disciplined process. It helped me focus on the most important aspects of my brand. They instilled immediate confidence in their methodology and expertise as they guided me through the discovery process. This undertaking clarified my line of thinking as well as the targeted brand attributes.

What was the team composition?

I worked directly with Molly (Founder, Wonsupona). I relayed her concepts to my design team, which includes a webmaster and editor/writer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Everyone has had an immensely positive reaction to the new name of my business. In my experience, it's unusual to have unanimous approval. Wonsupona catalyzed an exploratory endeavor that led us to this powerful and exciting new brand name.

How effective was the workflow between your team and theirs?

Wonsupona was always immediately responsive. Their communications skills gave me confidence throughout the entire process.

What did you find most impressive about this company?

The team seemed genuinely interested in my business and excited by our service offerings. They’re quite knowledgeable about the contemporary naming business. As a plus, they referred me to a great trademark attorney.

Are there any areas for improvement?

Wonsupona is doing a great job and is only going to get better!

5.0
Overall Score They're contemporary and knowledgeable.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    The team is convenient and responsive.
  • 5.0 Cost
    Value / within estimates
    It was an excellent value for the investment.
  • 5.0 Quality
    Service & deliverables
    They're timely and relevant.
  • 5.0 NPS
    Willing to refer
    They have my confidence.

Branding for Barcode Scanning & Sales Platform

"The quality of work was fantastic with awesome turnaround time."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - June 2015
Project summary: 

Wonsupona helped a mobile app refine its name and brand. The process included interviews and market research, securing a trademark, creating a message and tagline, and designing a logo.

The Reviewer
 
1-10 Employees
 
San Francisco, California
Jason Lind
Co-Founder, Paytiently
 
Verified
The Review
Feedback summary: 

By providing large amounts of content and quickly implementing feedback, Wonsupona kept the project moving forward smoothly. The agency set themselves apart with their proactive, client-focused approach. Their expertise and responsive communication offered a highly customized experience.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Paytiently is a mobile app platform specifically for shoppers at clothing stores. It’s a way to save clothing items that you see in brick and mortar stores and track and save price alerts. I’m the co-founder of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wonsupona?

We needed help to find a name. Ideas we had weren’t resonating with what we thought would be a good fit for what we’re doing. We also needed to know how to separate ourselves from the rest of our competition.

SOLUTION

What was the scope of their involvement?

We had an initial phone call to go over what we’re trying to do. Molly [Founder, Wonsupona] came back with a longer interview survey that dealt more with a work play in terms of how we think consumers would see our service. It was to get a sense of the behavioral aspects of what we’re trying to do. She followed up with us multiple times for feedback and her turnaround time was fast. We needed that because we wanted to nail down a name and get the trademark set up, which she helped with as well.

She came up with her initial list of 30-45 names. From that, we narrowed it down to a couple names that we felt strongly about. She did another revision on how to get the internal messaging to correlate with the name we’re going to pick. She made sure that everything was cohesive, which helped us to pick Paytiently. It took about 5-6 days when we nailed down the direction we wanted to go. From there, we got more into the messaging and tagline theme. The messaging and tagline took another 2 weeks.

She connected us with a graphic designer. We worked with her in terms of what we liked for a logo. She gave us a lot of info and feedback in terms of what seems to work in the logo space with font type, color scheme, placement, and any non-letter type of logos. She presented us with four logo layouts and from there we liked two of them. She refined both of them and we ended up picking one of those.

The project is over, but if we get to a point where we need them, we would want to go with them for sure.

How did you come to work with Wonsupona?

My partner had contact with bigger agencies. We started preliminary talks with them, but then we started looking at other agencies. We found Wonsupona through Google. Their site came up on the 1st page, I believe. On the site, we liked what they’ve done in the past. We had an intro call with Molly [Founder, Wonsupona] and that went well. We felt comfortable with her and decided to go with them.

How much have you invested with them?

$25,000.

What is the status of this engagement?

We started working together in early 2015 until mid-2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The numbers of the names they generated was 3 times what we were expecting. They were good quality names. The one highlight was turnaround time. When we gave initial feedback, she would turn that around in a few days, at most. Everyone likes the name. We’re happy about that and we’re happy about the messaging. The logo is going well too.

How did Wonsupona perform from a project management standpoint?

They’re responsive in terms of our feedback and what we’re trying to do. We had another call with another agency prior to Wonsupona and we felt the agency was trying to place too much of their own thinking into what we were thinking. Wonsupona was open to our feedback and helped us clarify our vision and put it down in words, which was a great help. It was a great service for us.

What did you find most impressive about them?

The messaging was on point. The way the contact was set up was we had 2-3 rounds of potential revisions. We were almost happy after that 1st initial round. She tweaked a couple of the wordings for us. The quality of work was fantastic with awesome turnaround time.

Are there any areas they could improve?

They offered what we wanted. Large agencies have a lot more services with technical stuff and building out websites. Wonsupona is more on the smaller side, but they offer premium service. Once they grow, they’ll probably want to add more services, which would be a benefit.

What advice do you have for someone considering working on a branding project?

Be openminded. You don’t want to get pigeon-holed into thinking this is exactly how people perceive my product or my service. Your own take is influencing a little too much on it.

5.0
Overall Score The work and turnaround time was great. The price is pretty good. The quality of the work was great.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were on top of things with turnaround team and meeting our schedule. We were trying to get all of us on the same page and they were on top of that.
  • 5.0 Cost
    Value / within estimates
    It was good. It was cheaper than the bigger agencies. We got a good deal in terms of the work they produced for how much they charged.
  • 5.0 Quality
    Service & deliverables
    We’re in love with the name they came up with. The tagline and the internal messaging side was good.
  • 5.0 NPS
    Willing to refer
    I have in the past. I would recommend them to people I know.

Product Positioning & Messaging for Solar Company

"They really dove into the core of our brand’s personality, and they delivered messaging that fit all our goals."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2015 - Ongoing
Project summary: 

Wonsupona created messaging and positioning campaigns for a solar power company. Focusing on the story behind the brand, they researched the history, culture, and competition to target the right audience.

The Reviewer
 
1001-5000 Employees
 
Oakland, California
Jessica Sloan
Senior Brand Manager, Sungevity
 
Verified
The Review
Feedback summary: 

Feedback on the new messaging is very positive; clients view the new image as approachable and friendly. Wonsupona delivered on time and on budget, and was happy to make tweaks as needed. The team had an extraordinary ability to pinpoint a brand’s personality and turn that into a campaign.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work for a solar company. We take a look at clients’ rooftops, tell them if they’re a good candidate for solar, walk through the different options they have, design a system, and then install it. I’m the senior brand marketing manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wonsupona?

We’ve worked with Molly [Davis Lind, Founder] on a couple projects. One of them was a new product offering. We were looking at how to bring a new product to market, and she helped us with some of the positioning and initial messaging. That was probably the biggest project. We’ve also done a handful of messaging projects when we're trying to come up with a unique way to tell a story that’s authentic to our brand. We spent some time with Molly, getting her ramped up on our brand language and our unique selling proposition and personality. She helped us better articulate our stories. 

SOLUTION

What was the scope of their involvement?

We spent some time briefing her on our brand, providing the information we had, what we do, why it’s unique, and why it matters to our customers. We provided customer testimonials, so she could hear directly from the users. We also gave her some competitor information. She also did a competitor audit of her own to ensure, from an external point of view, that we were documenting it properly. All the research comes into insights that help inform how she should create messaging about us, so we can stand out from the crowd of other solar companies and speak in a way that relates to our customers. We also looked at target audiences as part of that.

How did you come to work with Wonsupona?

I had worked with Molly before as a colleague at a branding agency, so I was very familiar with her work. We had worked together as collaborators on projects. When I moved to the client side and needed support with messaging, she was a clear option. We looked at a couple other agencies and freelancers but were most impressed with what Wonsupona had to offer and her availability. She was able to start right away, which we appreciated.

How much have you invested with Wonsupona?

We’ve spent probably $25,000 over the course of the relationship. None of the individual projects were over $10,000.

What is the status of this engagement?

We began working together in the summer of 2015. The positioning project took about two months, and then we’ve had other small project off and on since that time.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

It’s hard to parse apart the different elements of positioning and brand work to see what’s contributed. It’s even hard to tell how much that messaging has done individually. Unfortunately, I don’t think I have specific metrics. We’ve seen some brand lift in general, but there are a number of different activities contributing to that.

We got a lot of great reviews internally. People were happy that the messaging sounded like us. We’ve had positive reviews from customers. They thought we sounded like a different company and somebody they preferred to work with, much more friendly and approachable.  

How did Wonsupona perform from a project management standpoint?

They performed wonderfully. We sat down and discussed the contract, deliverables, scope of work, and the amount of time. Molly delivered everything on time, if not earlier. She always made sure we were happy with the results. If we needed to tweak it, she went above and beyond to make sure we were happy with the work. Everything was on time and on budget.

I worked mostly with Molly. She was our liaison, especially because we have a personal relationship.

What did you find most impressive about Wonsupona?

I think Wonsupona has a real knack for getting into the core of the personality, making sure what they develop is on-point for who the company is and how they’re trying to represent themselves. We’ve worked with a handful of different strategists and writers, and sometimes it’s very difficult to get them to understand and really embody the brand. Wonsupona was able to do that really quickly, which we appreciated. We were able to get results a lot faster.

Are there any areas Wonsupona could improve?

Not with the projects we did. We were very happy with the results, and everything went really well.

5.0
Overall Score They’re quite enjoyable. It was a good experience.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    The deliverables always came on time, if not earlier. If we had to rush a project because something changed on our side, she was very flexible with that when their schedule would allow it, balancing a lot of different clients.
  • 4.0 Cost
    Value / within estimates
    They are a little pricier than other agencies, but it matches the value you get.
  • 5.0 Quality
    Service & deliverables
    They really dove into the core of our brand’s personality, and they delivered messaging that fit all our goals.
  • 5.0 NPS
    Willing to refer
    We’ve been very happy with the results we’ve gotten. The brief was met, and we got deliverables that fit our needs and timetable.

Branding for Weight Loss Franchise

"Molly’s work was thorough and accurate. She was both creative and strategic."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
May - June 2016
Project summary: 

Wonsupona prepared branding strategies and website content to engage with a wider client base, creating a detailed identity brief and a long-term business vision.   

The Reviewer
 
1-10 Employees
 
Lexington, Kentucky
Marketing Lead, Weight Loss Company
 
Verified
The Review
Feedback summary: 

Thanks to Wonsupona’s robust exploratory phase, the website’s accurate image and tone have attracted praise from both stakeholders and wellness clientele. Their excellent organizational process, accessibility, and efficiency created a strong partnership. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

The company is a franchise that provides body sculpting and weight loss services. I did marketing and operations when I worked there. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wonsupona?

We needed a branding strategy and website copy. 

SOLUTION

What was the scope of their involvement?

The process began by interviewing the key stakeholders in the company. Wonsupona asked some exploratory questions about what we were looking for in the brand and what we wanted to communicate to the marketplace. A strategy and identity were created for us to use, including tone and voice, colors, and the look and feel of our brand. They also did some web copy for us. We worked directly with Molly [Chief Strategist] from Wonsupona.

How did you come to work with Wonsupona?

I knew Molly personally from a previous job experience. I knew she did good work and had experience in the wellness space. We didn’t interview anyone else.

How much have you invested with Wonsupona?

The branding project was $6,000.

What is the status of this engagement?

We started working with them in May of 2016, and the project was completed in three to four weeks. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

The branding strategy was more about helping us define who we were in the marketplace and positioning us against competitors. The stakeholders were pleased with the work that Wonsupona did. They felt the work reflected the direction the team was going. We’ve received compliments on the branding and tone of our website.

How did Wonsupona perform from a project management standpoint?

Molly met the deliverables on time. She seemed very organized and worked well with our team. She was very efficient in her process.

What did you find most impressive about Wonsupona?

Communicating a brand to the marketplace can be tricky, especially when there are different opinions on the team, but Molly really understood our business quickly.

Are there any areas Wonsupona could improve?

No. 

5.0
Overall Score Anyone on my team would say the same. The work we did with Wonsupona is something we look back on and consider a home run.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We put her under a time crunch, and she met all of our expectations.
  • 4.0 Cost
    Value / within estimates
    I don’t have a lot to compare it to. We felt there was tremendous value from the work.
  • 5.0 Quality
    Service & deliverables
    Molly’s work was thorough and accurate. She was both creative and strategic.
  • 5.0 NPS
    Willing to refer

Marketing Strategy for Smoothie Shop

"They didn’t change any of my ideas; they made them better and gave me direction."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
2015 - Ongoing
Project summary: 

Wonsupona provides personalized marketing strategies for a local beverage business, crafting and conveying a cohesive image across the brand’s website and social media content. 

The Reviewer
 
1-10 Employees
 
Durham, North Carolina
Fasil Tesfaye
Owner, Big Island Smoothies & Goorsha
 
Verified
The Review
Feedback summary: 

Through Wonsupona’s holistic message creation, traffic has noticeably increased on both the company’s website and Facebook page, indicating increased visibility. Their patience, efficiency, and industry awareness continue to ensure great final products.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I own a smoothie shop in New Orleans, with multiple locations in the area. We offer smoothies, juices, and ice cream. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wonsupona?

I needed help with marketing—specifically writing, the web page, and brochures. I wanted to create a single message that connected everything. Molly [Founder, Wonsupona] helped me with that in terms of having one message and one marketing idea that says what we’re about. I just opened another restaurant, and Wonsupona is helping me with that as well. 

SOLUTION

What was the scope of their involvement?

The first thing Wonsupona did was interview me about what I want, what I’m trying to get from this campaign, what kind of marketing I’m looking for, and what I want on each of the web pages. Once they got that information, they asked what our customers like and who we actually provide our services to. They came up with a message that includes all those ideas. They did some campaigns on social media. They made it a holistic approach, and they gave me a good product at the end.

How did you come to work with Wonsupona?

It was a recommendation by another professional. They were very responsive once I made the call; within two days, we had a meeting. I had worked with smaller marketing agencies before, but it had never turned out right, so this was more of the right approach. All of these agencies had a different message, but working with Wonsupona helped me create one message. The website, marketing, social media, graphic design, and all that stuff were done by Wonsupona.

How much have you invested with Wonsupona?

So far, I think I’ve spent close to $6,000 or $7,000.

What is the status of this engagement?

I think it was two years ago that they came on board to help the smoothie business. Then, last July, I came up with the other restaurant concept. It’s still ongoing. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

We’ve had more traffic from the website, and we’re getting more traffic from the Facebook page. Wonsupona gave us those results with their strategies. We’re much more visible now because of the graphic design that they did. The Ethiopian restaurant still hasn’t opened, but they’ve done great marketing for it already—the message, the story, a blog, radio coverage, and a website. It’s all because of how they message the business and advise us.

How did Wonsupona perform from a project management standpoint?

They’re actually very efficient. I was dragging them back. They’re on top of the work. They’re always trying to get the product to me quickly. They’re much more responsive.

What did you find most impressive about Wonsupona?

They understand that I run a small business, and I’m not as responsive as some people. But, they’re very patient in working with me without undermining my idea. They build on my ideas, even though they’re aware that I’m a small business owner. They make me feel like it’s my idea and that they can take it to the next level. They didn’t change any of my ideas; they made them better and gave me direction. They helped me focus on what I want to do. I appreciate that more than anything else.

Are there any areas Wonsupona could improve?

I’m not used to bigger companies, so for me, they’ve been very professional. I’m happy with them. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Naming & Brand Strategy for Consulting Group

"Their work was spot on and it reflected the creative brief."

See More

5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sept. - Dec. 2017
Project summary: 

Wonsupona assisted in coming up with a name for a product in the energy industry as an outsourced vendor. They’ve also helped with content creation, brand strategy, design thinking, research and more.

The Reviewer
 
1-10 Employees
 
Oakland, California
Steven Eric Kirsh
Founder, Khameleon Group
 
Verified
The Review
Feedback summary: 

The name they created for the energy industry client perfectly fit the brand and product line. Wonsupona not only worked fast but also provided several options to choose from and their rates are affordable for the value they deliver. They’re the go-to partner for anything brand and naming related.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm the founder and managing partner of Khameleon Group. We creatively consult with startups all the way to Fortune 500 companies when they are looking to outsource design, naming, branding, advertising, marketing, and development projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wonsupona?

When we hired them, we were seeking to create a new name within a B2B technology product suite in the energy/renewables space for a division of a multi-billion dollar company.

SOLUTION

How did you select this vendor?

I had worked with Molly Davis [Founder, Wonsupona] in San Francisco at a global branding agency before we both decided to go out on our own. Molly is my go-to naming and brand strategy partner.

Describe the scope of their work in detail.

Molly has supported us and our end clients with brand strategy, naming, research, content and copywriting, design thinking, and storytelling.

What was the team composition?

Their CMO, senior director of marketing, and Molly were involved in the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Wonsupona conceived a memorable name that was bold yet not esoteric and had the perfect vibe for the energy industry. It also had to fit the current taxonomy and structure of the other products in the suite. It was no small task and Molly nailed it!

What did you find most impressive about this company?

Their speed, cleverness, and the number of potential names to select from that they provide are phenomenal.

Are there any areas for improvement?

Molly should clone herself.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    This aspect was easy.
  • 5.0 Cost
    Value / within estimates
    Their price is fair—right on the market value—but much less expensive than engaging a larger naming agency.
  • 5.0 Quality
    Service & deliverables
    Their work was spot on and it reflected the creative brief.
  • 5.0 NPS
    Willing to refer
    I recommend Wonsupona weekly.