Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
It’s hard to parse apart the different elements of positioning and brand work to see what’s contributed. It’s even hard to tell how much that messaging has done individually. Unfortunately, I don’t think I have specific metrics. We’ve seen some brand lift in general, but there are a number of different activities contributing to that.
We got a lot of great reviews internally. People were happy that the messaging sounded like us. We’ve had positive reviews from customers. They thought we sounded like a different company and somebody they preferred to work with, much more friendly and approachable.
How did Wonsupona perform from a project management standpoint?
They performed wonderfully. We sat down and discussed the contract, deliverables, scope of work, and the amount of time. Molly delivered everything on time, if not earlier. She always made sure we were happy with the results. If we needed to tweak it, she went above and beyond to make sure we were happy with the work. Everything was on time and on budget.
I worked mostly with Molly. She was our liaison, especially because we have a personal relationship.
What did you find most impressive about Wonsupona?
I think Wonsupona has a real knack for getting into the core of the personality, making sure what they develop is on-point for who the company is and how they’re trying to represent themselves. We’ve worked with a handful of different strategists and writers, and sometimes it’s very difficult to get them to understand and really embody the brand. Wonsupona was able to do that really quickly, which we appreciated. We were able to get results a lot faster.
Are there any areas Wonsupona could improve?
Not with the projects we did. We were very happy with the results, and everything went really well.