Name: VSA Partners
Address: Chicago Ave., Chicago, United States, IL, 60654, US
Telephone: 3124276413
Price range: $200 - $300
Rating: 4.9

We believe creative is currency.

VSA Partners: Brand Strategy and Creative Agency

VSA is a brand strategy and creative agency.

We believe creative is currency. And we help brands turn it into business growth.

For over 40 years, we have delivered solutions for business and creative leaders at some of the world's most respected brands and forward-thinking organizations, including Google, Nike and IBM.

By bringing strategy, design and marketing together, we build brand systems and campaigns that deliver speed to market, cultural relevance and measurable performance.

What We Do:
Based in Chicago & New York, VSA offers a full range of integrated capabilities — all under one roof:

Brand Strategy
Brand Systems
Campaigns
Experiences

Recognition:
Our work has been recognized at the ANA B2 Awards, ANA REGGIE Awards, REGGIE Awards, Graphis Design Awards, HERMES Creative Awards, PRINT Awards and more.

Our Network:
VSA is a proud member of Meet The People. We're one of nine independently run agencies that each brings distinctive expertise and capabilities to this boutique network.

Min project size
$100,000+
Hourly rate
$200 - $300 / hr
Employees
50 - 249
Locations
Chicago, IL
Year founded
Founded 1982
Languages
Timezones

Service Lines

Advertising: 20%
Branding: 20%
Digital Strategy: 20%
Marketing Strategy: 20%
Web Design: 20%

Select Focus Area

Branding Focus

Brand messaging: 20%
Brand strategy: 20%
Corporate identity: 20%
Naming: 20%
Product branding: 20%

Advertising Focus

Broadcast video advertising: 15%
Out of home advertising: 15%
Programmatic advertising: 15%
Radio advertising: 15%
Connected TV advertising: 10%
Other advertising: 10%
Over The Top (OTT) Advertising: 10%
Print advertising: 10%

CMS Focus

Adobe Experience Manager CMS: 20%
Drupal CMS: 20%
Ektron: 20%
Microsoft SharePoint: 20%
WordPress CMS: 20%

Digital and IT Strategy Consulting Focus

Digital Transformation: 20%
Mobility Strategy: 20%
IT Assessment: 15%
IT Consolidation: 15%
IT Governance: 15%
Virtual CIO Services: 15%

Frameworks and CMS

Django: 20%
Flutter: 20%
Other frameworks and CMS: 20%
React: 20%
React Native: 20%

Industries

Information technology: 20%
Business services: 15%
Financial services: 15%
Medical: 15%
Telecommunications: 15%
Legal: 10%
Consumer products & services: 5%
Hospitality & leisure: 5%

Clients

Midmarket ($10M - $1B): 70%
Enterprise (>$1B): 30%

Pricing Snapshot

Min. project size $100,000+

Avg. hourly rate $200 - $300 /hr

Rating for cost 4.6 /5

Most Common Project Size

$50,000 - $199,999 based on 2 reviews

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

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VSA Partners Review Insights

Overall Review Rating

4.9

Quality 5.0
Schedule 4.8
Cost 4.6
Willing to Refer 5.0

Top Mentions

Review Highlights

Effective Project Management

Clients praise VSA Partners for their effective project management, delivering projects on time and being responsive to client needs. Regular meetings and clear communication are emphasized as strengths in their project execution.
Cultural and Strategic Alignment

Clients choose VSA Partners for their cultural fit and strategic alignment with company values. Their ability to immerse themselves in client culture and strategy is a unique selling point that enhances collaboration and project outcomes.
High Client Satisfaction

Overall, clients express high satisfaction with VSA Partners, appreciating their strategic insights, adaptability, and the positive impact on brand perception and engagement. Their ability to deliver results and collaborate effectively is consistently praised.
Strong Brand Strategy Expertise

VSA Partners is recognized for their expertise in brand strategy, helping clients achieve clear brand architecture and improved brand health. Their work includes brand engagement, asset development, and brand storytelling, tailored to diverse client needs.
Collaborative and Adaptive Approach

VSA Partners is noted for their collaborative approach, working closely with clients to refine and align strategies with client goals. Their adaptability to evolving client needs and feedback is frequently highlighted as a key strength.
Challenges in Web Design

While overall positive, some clients have noted challenges with web design. VSA Partners addressed these challenges by involving leadership to ensure eventual success. This indicates an area for potential improvement in initial web design processes.

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VSA Partners Reviews

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Branding Business Consulting Marketing Strategy
Brand strategy
Confidential
Jan. 2022 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They respond to feedback well and adjust as needed."

Apr 3, 2025

AVP Marketing, Cricket Wireless/AT&T

Cindy Rozier

Telecommunications
Atlanta, Georgia
10,001+ Employees
Online Review
Verified

VSA Partners provides brand strategy, asset development, and brand engagement services for Cricket Wireless/AT&T. The team is the client's advertising agency for both GM and multicultural audiences.

VSA Partners has helped improve the client's brand health. The team executes tasks promptly and collaborates well with the client's internal team and external partners. VSA Partners meets regularly with the client to discuss progress and outcomes. Overall, the client is pleased with the work.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the AVP Marketing of Cricket Wireless/AT&T

Describe what your company does in a single sentence.

Provides wireless and internet services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire VSA Partners to accomplish?

Brand Strategy
Audience Segmentation
Brand engagement

SOLUTION

How did you find VSA Partners?

Referral

Why did you select VSA Partners over others?

High ratings
Great culture fit
Good value for cost
Referred to me

How many teammates from VSA Partners were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We work with VSA as our brand agency of record to provide ongoing brand strategy, assets development and brand engagement and execution services. They coordinate closely with our advertising AOR for both GM and Mult-cultural audiences on brand strategies and analytics that drive our creative and advertising strategies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Brand health improvements, timely execution of projects both internally or externally.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management is strong as we meet regularly and discuss outcomes and progress on key deliverables and projects. VSA is responsive and highly adaptable.

What was your primary form of communication with VSA Partners?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

VSA is a great partner with well rounded skills. Our business is demanding so we need flexible and resilient partners who deliver results and work well with other agency partners, which VSA does. They respond to feedback well and adjust as needed.

Are there any areas for improvement or something VSA Partners could have done differently?

As our business needs have evolved, we've asked the VSA team to adapt and evolve as well. They've always responded quickly to feedback and i always feel valued as a client.

RATINGS

5.0

Branding
Brand strategy
+1
$50,000 to $199,999
Dec. 2024 - Mar. 2025

5.0

Quality: 5.0

Schedule: 5.0

Cost: 4.0

Willing to Refer: 5.0

"VSA Partners fully immersed themselves in our brand, culture, strategy, and market to deliver a tailored, insight-driven architecture."

Mar 17, 2025

Director of Brand & Web Strategy, ISACA

Scott Jacobs

Other industries
Schaumburg, Illinois
201-500 Employees
Online Review
Verified

VSA Partners developed brand architecture for a nonprofit organization's certification portfolio. They renamed several of the client's new certifications and facilitated a work session with the client's core team.

Thanks to VSA Partners, the client achieved improved clarity and consistency in their brand architecture. The team was transparent, communicative, insightful, and highly adaptive, delivering on all expectations. Their collaborative approach and strong understanding of the client's brand stood out.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Director, Brand and Web Strategy of ISACA

Describe what your company does in a single sentence.

ISACA is a global professional association that provides training, credentialing, resources and thought leadership to help digital trust professionals advance in their career and to advance trust in technology.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire VSA Partners to accomplish?

Develop product brand architecture
Create a cohesive naming system

SOLUTION

How did you find VSA Partners?

Online Search
Referral

Why did you select VSA Partners over others?

High ratings
Pricing fit our budget
Great culture fit
Referred to me

How many teammates from VSA Partners were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop brand architecture for our certification portfolio, including all existing certifications, certificates, and other designations. Ensure the brand architecture is designed with scalability in mind, allowing for seamless integration of future credentials. Applying the architecture, VSA assisted in renaming several of our new certifications.

Phase 1: Diagnose

• Conducted interviews with stakeholders to align on the future vision and key organizational structure for credentialing products, inclusive of business ambitions and existing equities.

• Perform a light competitive and category landscape audit.

• Develop a strategic brief to guide the brand architecture framework development

• Deliverables: Strategic belief that will guide the brand architecture framework development in the next phase. The strategic brief will include the scalability and adaptability of the framework to future fields

Phase 2: Development

• Leverage established frameworks to develop prototype architecture models, outlining the benefits of each

• Ensure the prototype architecture models include scenarios that explore how the chosen framework could scale

• Facilitate a work session with the core team to present and discuss the merits and detractors of each model, in order to prioritize one of the models presented

Deliverables: Prioritized brand architecture model, include "Future Scalability Considerations" as part of the prioritized brand architecture model, detailing its adaptability to other areas. Provide naming options for credential designations

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Clarity and Consistency in Brand Architecture – The credentialing products now follow a clear, structured naming construct that aligns with the master brand.

Scalability and Future-Proofing – The new brand architecture provides a flexible framework that allows for seamless expansion.

Enhanced Stakeholder Alignment – Internal teams and leadership now have a shared understanding of how our credentialing products fit within the broader brand.

Stronger Brand Equity and Recognition – The refined naming strategy strengthens our overall brand perception, making our credentialing products more understandable, recognizable, trusted, and aligned with our broader mission and positioning.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

VSA Partners met every expectation and deliverable. They were extremely responsible and responsive.

What was your primary form of communication with VSA Partners?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

VSA Partners fully immersed themselves in our brand, culture, strategy, and market to deliver a tailored, insight-driven architecture. Their collaborative approach ensured that recommendations aligned with our needs, refining and iterating alongside us to create a cohesive brand architecture and naming system. Transparent, communicative, insightful and highly adaptive, they delivered on all expectations.

Are there any areas for improvement or something VSA Partners could have done differently?

none

RATINGS

5.0

Branding Digital Strategy Marketing Strategy
Brand messaging
+4
Confidential
Jan. 2019 - Dec. 2022

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They had excellent project management."

Jan 25, 2024

Brand Marketing Lead, Technology Company

Anonymous

Information technology
Palo Alto, California
10,001+ Employees
Online Review

VSA Partners helped a technology company with their brand strategy. They provided brand guidelines and creative deliverables for a digital marketing campaign.

VSA Partners' deliverables were on strategy, on brand, and on time. The team managed the project excellently and responded to the client's needs. Communication was efficient via in-person and virtual meetings and email. Overall, their culture and friendly approach made them stand out.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Brand Marketing Lead of an information technology company

Describe what your company does in a single sentence.

Technology

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire VSA Partners to accomplish?

Brand strategy
Brand guidelines
Creative development

SOLUTION

How did you find VSA Partners?

Referral

Why did you select VSA Partners over others?

Pricing fit our budget
Great culture fit
Referred to me
Company values aligned

How many teammates from VSA Partners were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

VSA delivered brand strategy, brand guidelines and creative deliverables for a digital marketing campaign.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

All deliverables were on strategy, on brand, on time and on budget.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They had excellent project management.

What was your primary form of communication with VSA Partners?

In-Person Meeting
Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Distinct culture, long-time employees create a "family"-like vibe and work well together.

Are there any areas for improvement or something VSA Partners could have done differently?

Could benefit from more representation and more BIPOC creatives on the team.

RATINGS

5.0

Advertising Branding Web Design
Broadcast video advertising
+4
$1,000,000 to $9,999,999
Jan. 2020 - Dec. 2022

4.5

Quality: 5.0

Schedule: 4.0

Cost: 4.5

Willing to Refer: 5.0

"We loved their strategy team and their ability to understand our business."

Jan 18, 2024

Former Senior Director of Brand, Financial Products Company

Helen Bedell

Financial services
San Francisco, California
501-1,000 Employees
Online Review
Verified

A financial products firm hired VSA Partners to develop brand spots that explained their services. The team also built a digital experience and assets for a new product; they also produced promotional emails.

VSA Partners met expectations and delivered great work. The team managed the project effectively and quickly addressed the challenges they encountered during the process. Moreover, their strategy team was highly skilled and had a great ability to understand the client’s business and consumers.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Senior Director of Brand of the company.

Describe what your company does in a single sentence.

Buy now pay later

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire VSA Partners to accomplish?

Tell our brand story
Creatively execute direct marketing

SOLUTION

How did you find VSA Partners?

Referral

Why did you select VSA Partners over others?

Pricing fit our budget
Great culture fit
Company values aligned
Strategic

How many teammates from VSA Partners were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

VSA worked on several projects for my team and I during my time there.

Developed brand spots to explain to the world what buy not pay later is and that we offer this service,
Built a digital experience and advertising assets for the launch of the new debit card
Produced our promotional email creative

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Feedback from executives, click-through rate, sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was overall good. When we hit up challenges on the timeline and quality of work, leadership was quickly brought in to remedy

What was your primary form of communication with VSA Partners?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

We loved their strategy team and their ability to understand our business and consumers and help us define what our brand messaging needs to be

Are there any areas for improvement or something VSA Partners could have done differently?

We had challenges when it came to web design but we eventually got to where we needed

RATINGS

4.5

Showing 1-4 of 4 Reviews

Our Story

VSA Partners is a brand strategy and creative agency founded in Chicago in 1983. For over 40 years, our team has helped the world's most recognized brands — including Google, IBM, Nike, and AT&T — turn creative into measurable business growth.

We bring strategy, design, and marketing together to build brand systems and campaigns that deliver speed to market, cultural relevance, and real performance. Independent by choice. Low ego, high craft, and relentlessly curious.

What Sets Us Apart

40+ years of earned trust

Since 1983, the world's most recognized brands — Google, IBM, Nike, and AT&T — have chosen VSA because we get the work right and we have relentless passion to get the work right. Over 300 industry awards, 1,000+ notable clients, zero ego.

Strategy, branding and creative under one roof

We bring brand strategy, brand identity, design, campaign development, and experiences together in one independent agency — so there's no gap between the idea and the execution.

A partner and not a vendor

Clients stay with VSA for years because we work like an extension of their team — low ego, deeply collaborative, and relentlessly focused on getting the work right. We have the ability to move at the speed of business—and have fun doing it.

Commonly Asked Questions

Mid-market and enterprise brands in financial services, B2B tech, fintech, manufacturing, energy, healthcare, professional services, and more. From global icons to emerging challengers, we help companies navigating a real brand moment: a rebrand, launch, M&A, or leadership change.

We start with research and audience segmentation before we touch creative. Strategy comes first. From there we build brand systems and campaigns designed to perform, not just look good.

Clients work directly with experienced senior people throughout the engagement. We're collaborative, direct, and low ego. We move fast and adapt when business priorities shift.

Yes. Strategy, visual identity, campaign development, media, experiences, and production all live under one roof. No handoffs and no gaps between the idea and the work.

Against the outcomes that matter to the business. Brand health scores, market share growth, campaign performance, customer acquisition, and revenue impact. We build creative to be measured, not just admired.

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Verified Client Reviews: 3

Overall Review Rating: 4.9

Source: Clutch

Last Updated: June 23, 2026

Business Entity

Business Entity Name	VSA Partners, LLC
Source	Illinois Secretary of State
Jurisdiction of Formation	Delaware
Date of Formation	October 16, 2020
Status	Active
Last Updated	January 5, 2024
ID	09023801

Credit Report Results

International Credit Risk Assessment	Moderate Risk
Source	Creditsafe
Last Updated	January 5, 2024

Learn More About The Clutch Verification Process

Locations (2)

Chicago Ave. Chicago, IL, United States 60654

50 - 75

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Gadre Infotech Pvt. Ltd.

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Shalaka Teli

VSA Partners

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We believe creative is currency.

1 Language that we service

2 Timezones that we service

2 Locations

Services

Focus

Industries

Clients

Pricing Snapshot

Most Common Project Size

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Reviews

VSA Partners Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Effective Project Management

Cultural and Strategic Alignment

High Client Satisfaction

Strong Brand Strategy Expertise

Collaborative and Adaptive Approach

Challenges in Web Design

Reviews mentioning:

VSA Partners Reviews

Brand & Marketing Strategy for Cricket Wireless/AT&T

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding Services for Nonprofit Organization

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding & Marketing for Technology Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Brand Spots & Digital Experience for Financial Products Firm

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Portfolio & Awards

About the Team

Our Story

What Sets Us Apart

Commonly Asked Questions

What types of companies does VSA Partners typically work with?

How does VSA Partners approach a brand strategy engagement?

What does it look like to work with VSA day-to-day?

Can VSA Partners handle both brand strategy and creative execution?

How does VSA Partners measure success?

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Credit Report Results

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Gadre Infotech Pvt. Ltd.

VSA Partners

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