Top Naming Companies in the United States
Naming a company, product, or brand is one of the highest-stakes creative decisions a business makes — and it's more technically demanding than it looks. A strong name has to clear trademark searches, work across digital domains, travel across languages and cultures, and still say something meaningful about what you do. The United States has a concentrated cluster of naming specialists, with firms anchored in New York, Los Angeles, San Francisco, and Boston serving clients from early-stage startups to Fortune 500 rebrands.
U.S.-based naming agencies combine linguistic research, trademark screening, and brand strategy into a process that typically runs six to 12 weeks, depending on scope. Clutch verifies every agency through structured client interviews so you can compare firms on actual delivery. Start with global naming companies on Clutch, explore naming companies in New York, or browse U.S. branding agencies if your project extends beyond the name itself.
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
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See all 85 projectsRiver + Wolf is a branding agency offering services such as brand naming, brand strategy, and trademark assistance. They are highly praised for their strategic thinking, professionalism, and timely delivery, with 100% of reviewers noting their impressive project management and communication. Their expertise in brand development and corporate identity has consistently satisfied clients, earning them a perfect satisfaction rating across all reviews.
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
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See all 117 projectsCatchword is a branding agency renowned for its expertise in brand naming, brand development, and visual identity design. They consistently receive high praise for their creativity, strategic thinking, and exceptional project management, with approximately 95% of reviews highlighting these attributes. Clients commend Catchword's tailored approach, understanding of brand strategy, and seamless integration with client teams, resulting in successful brand positioning and identity development.
UndisclosedUndisclosed2 - 9Serves United StatesServices provided
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See all 25 projectsThe Naming Group is a branding agency specializing in corporate branding, brand identity development, and naming strategy. With an impressive track record, all reviews for The Naming Group are overwhelmingly positive, highlighting their expertise, efficient project management, and ability to deeply understand client needs and vision. Approximately 100% of reviewers commend their strategic approach and creative excellence, making them a unanimous favorite among clients.
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$10,000+Undisclosed50 - 249New York, NY
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See all 43 projectsLounge Lizard is a branding and marketing agency noted for its exceptional digital marketing, brand identity development, and website design services. With 100% positive feedback, clients appreciate their communication skills and professional project management, consistently delivering successful outcomes, such as corporate brand building and highly received websites. Their alignment with client values and goals is frequently highlighted.
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$10,000+$150 - $199 / hr10 - 49Chicago, IL
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See all 43 projectsArtVersion is a comprehensive branding and digital marketing agency, adept in brand identity development, visual identity design, and brand strategy. With 100% positive feedback, clients consistently praise their communication, attention to detail, and innovative design solutions that enhance corporate branding. Reviewers frequently mention their ability to translate client visions into effective brand strategies and visual identities, creating impactful experiences.
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$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
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See all 27 projectsMcLean is a branding agency renowned for its expertise in Brand Strategy, Corporate Branding, and Visual Identity Design. The firm consistently receives positive feedback, with 100% of reviewers praising their professionalism, strategic thinking, and creativity. Clients highlight McLean's ability to deliver on time and budget while providing impactful brand identity development and logo design services that effectively enhance brand recognition and positioning in the market.
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$50,000+$200 - $300 / hr10 - 49Costa Mesa, CA
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See all 16 projectsIdea Hall is a comprehensive branding and marketing agency renowned for its expertise in brand identity development, visual identity design, and corporate branding. They receive overwhelmingly positive feedback, with 100% of clients praising their professionalism, creativity, and strategic insights. Notably, 80% of reviewers commend Idea Hall's impressive project management and ability to maintain deadlines, while 70% highlight their impactful brand strategy and development skills.
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$50,000+$100 - $149 / hr50 - 249Boston, MA
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See all 9 projectsMatter Communications is a branding and marketing agency specializing in brand identity development and brand strategy. They receive overwhelmingly positive feedback, with clients praising their adaptability, quick delivery, and high-quality results. Approximately 100% of reviewers highlight their effective project management and capacity to elevate corporate branding efforts.
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$5,000+$150 - $199 / hr50 - 249Phoenix, AZ
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See all 2 projectsIdeas Collide is a branding and marketing agency specializing in brand identity development and corporate branding. They receive overwhelmingly positive feedback, with clients praising their attentive project management, alignment with company values, and successful delivery of brand strategies. Approximately 100% of reviewers highlight their strong company culture and effective brand development services.
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$25,000+$200 - $300 / hr10 - 49New York, NY
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See all 27 projectsNorth Street Creative is a branding and design agency specializing in brand identity development, visual identity design, and website design services. Reviews indicate a 100% positive reception, with clients praising their professionalism and expertise in brand strategy and design. Approximately 80% of reviewers highlight their proficiency in logo design and brand development, while 75% commend their project management and responsiveness.
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$10,000+$150 - $199 / hr2 - 9Portland, OR
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See all 33 projects97 Switch is a branding and marketing agency specializing in brand identity development, corporate branding, and visual identity design. Across all reviews, clients consistently praise their exceptional project management, responsiveness, and creative execution. They have achieved a 100% satisfaction rate in delivering high-quality branding services that enhance corporate identity and brand strategy, demonstrating their ability to meet diverse client needs effectively.
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$50,000+$200 - $300 / hr2 - 9San Diego, CA
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See all 25 projectsVisceral is a branding and visual identity design firm, highly regarded for its strategic brand development and corporate identity services. Reviews indicate a 100% positive sentiment, highlighting their exceptional project management, deep understanding of brand strategy, and personalized client engagement. Approximately 75% of reviewers emphasize their capability in crafting impactful brand identities and visual elements, commending their commitment to delivering tailored, high-quality results.
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$100,000+Undisclosed10 - 49New York, NY
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See all 13 projectsMotto® is a branding and corporate identity agency specializing in brand strategy, visual identity design, and brand development. Feedback from clients is overwhelmingly positive, with 100% of reviews highlighting their strategic and innovative approach. Clients frequently commend Motto® for their professional project management and ability to create strong, recognizable brand identities that resonate with target audiences, with 80% noting their success in aligning brand and business strategies.
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$25,000+Undisclosed2 - 9Boise, ID
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See all 3 projectsSmashBrand is a branding and marketing agency specializing in brand development, brand strategy, and visual identity design. Reviews highlight their expertise in packaging design and consumer validation, with 100% of clients expressing satisfaction with their creativity and project management. Their ability to enhance brand positioning and identity development is consistently praised, contributing to increased customer purchase intention and positive market feedback.
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$10,000+$150 - $199 / hr10 - 49Chicago, IL
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See all 15 projectsConjure is a branding agency specializing in corporate identity, brand development, logo design, and visual identity design. Their work is characterized by a strategic and client-focused approach, resulting in innovative and high-quality branding solutions. According to reviews, 100% of clients express satisfaction with their services, highlighting their expertise in brand strategy and creative design. Conjure is praised for their agility, creativity, and ability to deliver customized brand identities that resonate with target audiences.
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$1,000+$150 - $199 / hr10 - 49New York, NY
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See all 16 projectsfishbat Media is a versatile digital marketing agency specializing in SEO, web development, and social media marketing. Overall feedback from clients is overwhelmingly positive, with nearly 100% reporting satisfaction with their timely delivery and responsive communication. Approximately 80% of reviewers highlight fishbat Media's strategic planning and ability to understand client needs, resulting in enhanced online presence and significant lead generation.
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$5,000+$100 - $149 / hr2 - 9Verona, PA
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See all 19 projects4CDesignWorks is a branding and marketing company specializing in brand identity development, logo design, and visual identity design. Reviews reveal a 100% positive sentiment, highlighting their responsive project management and alignment with client values. Approximately 85% mentioned their impressive communication and ability to maintain long-term relationships. Clients appreciate their expertise in brand strategy and corporate branding, which has led to increased brand visibility and successful project outcomes.
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$5,000+$100 - $149 / hr10 - 49Muskegon, MI
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See all 2 projectsThrivePOP is a woman-owned marketing agency specializing in brand identity development and corporate branding services. They have received overwhelmingly positive feedback, with clients praising their expertise in brand strategy and marketing execution. Approximately 100% of reviewers highlight their professionalism, timely delivery, and ability to exceed expectations in building strong brand identities.
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$50,000+$300+ / hr2 - 9Boston, MA
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See all 26 projectsBlackcoffee® is a branding agency known for its expertise in brand strategy, identity development, and visual identity design. Clients commend their thorough approach and ability to deliver tailored branding solutions efficiently, with a particular focus on brand positioning and corporate identity. All reviewers expressed satisfaction, with 100% highlighting their professionalism and impressive insights, underscoring their ability to meet complex branding needs with precision and creativity.
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$1,000+$200 - $300 / hr2 - 9New York, NY
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See all 4 projectsSEO Image is an SEO agency known for its expertise in SEO management and PPC strategies. The company has received overwhelmingly positive feedback, with clients praising their ability to improve search rankings and lead flow, as well as their knowledge of SEO history and techniques. Approximately 100% of reviewers highlight their professionalism and effective communication, making SEO Image a reliable choice for businesses seeking to enhance their online presence.
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$25,000+$150 - $199 / hr10 - 49Roswell, GA
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See all 2 projectsMighty Roar specializes in brand development, marketing, and corporate identity, including logo design and strategic counsel. Reviews highlight their thoughtful execution, alignment with client values, and effective project management, making them a reliable partner for branding initiatives. Clients appreciate their agile approach and seamless integration with internal teams, consistently delivering on time and within budget.
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$1,000+$100 - $149 / hr2 - 9New Orleans, LA
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See all 9 projectsGet Online NOLA is a marketing agency specializing in brand development and corporate identity. The company has received overwhelmingly positive feedback, with 100% of reviewers noting increased sales and client engagement. Clients commend their attentive service and alignment with client needs, particularly highlighting their effectiveness during challenging periods like COVID-19.
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$10,000+$100 - $149 / hr10 - 49Katy, TX
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See all 2 projectsConnective Web Design is a web design and SEO company praised for its high-quality service and strong client engagement, as evidenced by positive feedback from 100% of reviewers. Clients appreciate the company's cultural fit, responsiveness, boutique approach, and creative capabilities, although there was one mention of a delay in project completion.
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$50,000+$200 - $300 / hr250 - 999Staten Island, NY
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See all 1 projectsSocially Powerful is a social media management agency specializing in setting up and managing paid social media campaigns. The company has received overwhelmingly positive feedback, with clients noting increased engagement and lead generation. Approximately 100% of reviewers commend their professional project management and account management expertise.
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UndisclosedUndisclosed10 - 49Atlanta, GA
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See all 2 projectsArketi Group is a strategic communications and marketing agency specializing in demand generation and public affairs campaigns. Their reviews highlight a 100% positive feedback rate, emphasizing their creativity, collaboration, and effective execution. Clients praise Arketi's ability to transform complex ideas into engaging, impactful content, with remarkable outcomes such as a significant lift in email open rates and the securing of substantial grants.
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$10,000+$150 - $199 / hr2 - 9Carlsbad, CA
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See all 19 projectsChase Design is a branding agency specializing in brand identity development, logo design, and visual identity design. The company is praised for its creativity, strategic approach to brand development, and responsiveness, with 100% of reviews highlighting positive experiences. Clients appreciate their ability to modernize corporate branding and adapt to unique challenges, ensuring satisfaction across diverse industry needs.
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$5,000+$150 - $199 / hr10 - 49Minneapolis, MN
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See all 2 projectsOlive & Company is a branding and marketing agency specializing in brand development, corporate identity, and brand strategy. Reviews indicate a 100% positive sentiment, highlighting their professionalism and attention to detail. Clients appreciate their expertise in brand identity development and project management, with 50% noting their impressive team collaboration and communication skills. However, some suggest better alignment on implementation needs.
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$5,000+$100 - $149 / hr10 - 49Layton, UT
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See all 3 projects360 ELEVATED® Marketing. Advertising. Public Relations. specializes in brand development, corporate identity, and digital marketing services. Clients commend their expertise, professionalism, and ability to drive significant business growth, noting an 1800% increase in two years. The company is praised for aligning with client values and employing local talent to enhance brand and business expansions nationwide.
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$1,000+$100 - $149 / hr2 - 9Jacksonville, FL
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See all 2 projectsTrail Mix Creative LLC is a branding and marketing company specializing in brand identity development, visual identity design, and social media marketing. Their services have impressed clients, with one noting a 200% increase in website traffic and engagement. Feedback is overwhelmingly positive, highlighting their timely delivery and exceptional project management.
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$25,000+$150 - $199 / hr10 - 49New York, NY
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See all 7 projectsInovāt is a branding and marketing agency specializing in brand identity development, brand strategy, and corporate branding. Their expertise in visual identity and brand positioning is consistently praised, with 100% positive feedback highlighting their flexibility, industry knowledge, and effective communication. Reviewers commend Inovāt's ability to understand client needs and deliver tailored branding solutions, establishing them as a reliable partner in brand development.
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$5,000+$100 - $149 / hr2 - 9Charlotte, NC
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See all 5 projectsMindstorm Communications is a branding and marketing firm specializing in brand strategy, brand identity development, and visual identity design. Reviewers consistently praise the company for their effective communication and ability to deliver projects on time, with 100% of reviewers highlighting their collaborative approach and personalized service. Clients appreciate their expertise in creating comprehensive branding and marketing materials.
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$25,000+Undisclosed2 - 9Bend, OR
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See all 4 projectsTurn Agency is a web design and development company known for creating efficient, user-friendly websites and CMS solutions. Reviews highlight their technical expertise and strong project management, with 100% of feedback noting timely delivery and effective communication. Clients appreciate their design skills, with 75% mentioning impressive aesthetics, and most reviews emphasize their ability to adapt and incorporate client feedback seamlessly.
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$10,000+$100 - $149 / hr2 - 9Pittsburgh, PA
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See all 10 projectsRoket is a versatile web and mobile development company offering services in design, development, branding, and marketing across diverse industries. The reviews reflect a 100% positive sentiment, highlighting their exceptional project management, creativity, and ability to integrate seamlessly with clients' teams. Approximately 90% of reviewers commend Roket for their communication and solutions-oriented approach, while 85% note their impressive design capabilities and attention to client goals.
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$10,000+$150 - $199 / hr2 - 9Chicago, IL
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See all 9 projectsTandem Thinking, Inc. is a branding agency specializing in brand identity development, visual identity design, and corporate branding. Across multiple reviews, they are praised for their creativity, strategic thinking, and professionalism. With 100% positive feedback, clients commend their flexibility, timely delivery, and effective communication, highlighting their ability to align with company values and meet branding and marketing needs efficiently.
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$5,000+$100 - $149 / hr2 - 9Cranberry Township, PA
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See all 1 projectsStriking Alchemy is a comprehensive ecommerce solutions provider specializing in website design, development, and marketing integration. Reviews highlight their deep understanding of ecommerce systems and impressive project management, with 100% positive feedback emphasizing their creative problem-solving and long-term partnership approach. Clients appreciate their responsiveness and ability to deliver consistently growing sales results.
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$5,000+$300+ / hr10 - 49Charleston, SC
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See all 10 projectsVIP Marketing is a full-service marketing agency specializing in digital and traditional marketing, video production, and brand development. With a client satisfaction rate exceeding 95%, clients consistently praise their industry knowledge, responsiveness, and personalized service. Approximately 100% of reviews highlight their effective project management and excellent communication, showcasing their commitment to delivering tailored solutions that enhance client visibility and growth.
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$5,000+$100 - $149 / hr2 - 9Norwalk, CT
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See all 1 projectsBerry Creative is a design company specializing in creative solutions for marketing materials, particularly for high-net-worth clientele in the travel and hospitality sectors. Reviews indicate a 100% satisfaction rate, highlighting their professionalism, efficiency, and ability to meet tight deadlines without compromising quality. Clients appreciate their strategic approach and seamless project management, resulting in consistently high client satisfaction.
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$10,000+$200 - $300 / hr50 - 249Arlington, VA
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See all 2 projectsHinge is a branding and marketing company specializing in brand strategy, corporate branding, and brand identity development. Their reviews highlight their professionalism and effectiveness in enhancing brand positioning and visibility, with successful outcomes such as the redesign and launch of websites. A notable 100% of reviewers praised their project management and strategic expertise.
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$10,000+$150 - $199 / hr2 - 9Richardson, TX
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See all 1 projectsNifty Fifty Solutions is a branding and marketing agency specializing in brand identity development and visual identity design. Based on client feedback, 100% of reviewers praised their effective rebranding efforts, including logo design and color strategy, with particular emphasis on their excellent communication and customer-centric approach. They are noted for their promptness and transparency.
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$10,000+Undisclosed2 - 9Boulder, CO
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See all 2 projectsSpecial Sauce is a digital marketing agency specializing in managing Google Ads campaigns. Reviews highlight their professionalism, expertise, and effective project management, with a positive impact on conversion tracking and sales. All feedback is positive, with 100% of reviewers noting their expertise and responsiveness in communication. Special Sauce is praised for aligning company values with client needs and delivering measurable results.
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$75,000+$150 - $199 / hr50 - 249San Antonio, TX
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See all 1 projectsWebhead is a web development company known for its comprehensive services and professionalism. Clients consistently praise their ability to deliver quality websites, with notable timeliness and personalized service. A majority of reviewers appreciate their consistent approach and effective communication, citing increased website visits post-launch as a key outcome.
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$5,000+$100 - $149 / hr50 - 249Cambridge, MA
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Branding firm Scratch Marketing + Media was launched in 2009. The team offers Branding and Public Relations.
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$10,000+$200 - $300 / hr50 - 249Houston, TX
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Established in 1991, Fifth Ring is a midsize branding agency located in Aberdeen, Scotland and Houston, Texas. Their team specializes in Branding and Demand Generation Marketing.
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$5,000+$200 - $300 / hr10 - 49Austin, TX
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See all 18 projectsCreativos RD is a branding agency specializing in brand identity development and visual identity design. Reviews indicate a strong focus on delivering comprehensive branding solutions, including logo design and corporate identity manuals. Clients praise their responsiveness and timely delivery, with 100% positive feedback emphasizing their professionalism and ability to provide valuable insights even before formal engagement.
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$10,000+$150 - $199 / hr10 - 49Baton Rouge, LA
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Established in 2003, MESH, a small branding company, is headquartered in Baton Rouge, Louisiana. Their team specializes in Branding and Advertising.
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$50,000+$150 - $199 / hr10 - 49Morristown, NJ
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See all 31 projectseDesign Interactive is a branding and digital marketing agency excelling in brand identity development, website design, and visual identity design. The company is praised for its dedication and professionalism, with 100% of reviewers commending their responsiveness and original design solutions. Clients appreciate their ability to align with company culture and deliver innovative branding strategies, making them a preferred partner in brand development.
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$1,000+$150 - $199 / hr2 - 9Charlottesville, VA
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Packaging Design company Watermark Design was established in 2007. The team provides Packaging Design and Logo.
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$10,000+Undisclosed10 - 49Richardson, TX
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The Shop Agency is an Advertising company. They are in Richardson, Texas and have small team. They offer Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49New York, NY
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See all 2 projectsEspress Labs is a comprehensive digital solutions company specializing in website development, SEO, and social media management. Reviewers consistently highlight their strategic partnership approach and ability to manage complex projects effectively, with a noticeable 100% positive feedback regarding their responsiveness and industry understanding. Clients appreciate their full-spectrum digital capabilities, which integrate seamlessly across various platforms to enhance business outcomes.
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$10,000+Undisclosed50 - 249Whitehall, OH
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Priority Designs is a Product Design company. The midsize Whitehall, Ohio-based team offers Product Design and Engineering. The firm was founded in 1991.
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$5,000+$150 - $199 / hr250 - 999Cincinnati, OH
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Olberding Brand Family is a branding agency. Founded in 1926, their team offers Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49Stafford Township, NJ
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Creative Click Media, a pay per click agency, was launched in 2011. Located in Stafford Township, New Jersey, the team offers Pay Per Click and Search Engine Optimization.
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$5,000+$150 - $199 / hr10 - 49Spartanburg, SC
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ALINE, A Marketing Company is a small branding agency based in Spartanburg, South Carolina. The team specializes in Branding and Web Design.
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List of the Top 15 United States Naming Firms
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding100% Naming15% Other -
$25,000+$300+ / hr10 - 49New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding60% Naming10% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding70% Naming15% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.2/40.018/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding100% Naming -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding100% Naming -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36/40.016.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding100% Naming -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
35.9/40.018.8/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
100% Branding85% Naming -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding25% Naming45% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.3/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding50% Naming30% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.5/40.016.8/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding100% Naming40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.6/40.018.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding10% Naming -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding40% Naming -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding10% Naming40% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.6/40.017.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding10% Naming45% Other -
UndisclosedUndisclosed10 - 49Sausalito, CA
Ability to deliver
33.4/40.016.2/20 Reviews9.2/10 Clients & Experience7.9/10 Market PresenceService focus
90% Branding80% Naming10% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding10% Naming20% Other -
$10,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Branding15% Naming80% Other -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding25% Naming -
$10,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
35.8/40.016.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
45% Branding50% Naming55% Other -
$75,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Branding15% Naming40% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding10% Naming30% Other -
$10,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.4/40.017/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding25% Naming40% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Branding20% Naming85% Other
U.S. Naming Services FAQs
American naming agencies help businesses create names for companies, products, services, sub-brands, and campaigns. A professional naming engagement typically includes:
- Discovery and brief development
- Name generation (linguistic, associative, and constructed approaches)
- Screening and filtering (USPTO database, domain availability, linguistic review)
- Refinement and testing
- Final recommendation with strategic rationale
Some U.S. naming firms also offer trademark filing support and brand identity extensions as adjacent services.
The United States has the world's deepest pool of professional naming specialists. U.S.-based firms have direct familiarity with USPTO filing processes and can coordinate with trademark attorneys — a practical advantage if you're building a brand you intend to protect. They also have native fluency in American English's cultural nuances, idioms, and connotations, which matters when naming for a primarily North American market.
According to Clutch pricing data, U.S. naming projects typically range from $5,000 – $15,000 for a focused single-name engagement to $30,000 – $75,000 or more for a comprehensive company rebrand with multiple name directions, extensive legal vetting, and stakeholder testing.
Furthermore, enterprise rebrands at major agencies can run well above $100,000. Most U.S. naming firms price by project rather than by the hour. Before agreeing to any contracts, make sure to request a detailed breakdown of costs and compare pricing with other providers.
The most important filter is process transparency. Ask how many name candidates they'll generate, what their trademark screening covers (U.S.-only vs. international), and whether they include linguistic review.
Furthermore, it’s also crucial to consider their category experience, team structure, client references, and deliverable clarity — confirm exactly how many names you'll receive at each stage and what the revision process looks like. Browse through Clutch’s vetted directories to find proven firms and assess their client reviews to see how they partner with their clients.
- No trademark screening included
- Very fast timelines (professional naming takes time)
- Overpromising availability without legal review
- No cultural or linguistic review for multi-market brands
- Inability to share any past work
A naming agency that delivers names without at least a preliminary USPTO knockout search is exposing you to legal risk. Do your due diligence well so you don’t end up with headaches and regrets down the road.