Contact The Point Group
Get a custom proposalBig ideas start here.
How about driving $576,000 in incremental revenues for a single client property? Or generating a 14:1 ROI for a multi-unit restaurant client with an integrated PR, content, and paid social media program? Those are real results our clients experience when working with Point, an independent, veteran-owned marketing, advertising, & PR agency. And, we've been doing this for over 30 years.
Why? Because our team has been in your shoes. Our EVP of media strategy once led Marriott & Wyndham’s field marketing efforts and managed Publicis’ regional automotive media ecosystem. Our healthcare lead has 25 years of agency and client-side experience built within Texas health systems. Our CMO led marketing teams at a fintech lending platform and a senior living operator. Our CEO built her career in commercial banking and aviation before building Point.
We start by learning your business. We figure out what number you’re trying to make and what’s getting in the way of achieving it. We use our experience to build strategies to achieve it. A senior leader like those mentioned stays involved in your account, too.
That’s why Point is the 2026 Senior Living Marketing Agency of the Year by ElderCare Review, winner of multiple 2026 AVA Digital Platinum & Gold Awards, and was recently named Dallas Business Journal’s No. 4 North Texas PR firm. We also won two International Economic Development Council awards for colleral and web work. Companies love working with us. Bar Louie named us Vendor of the Year.
Point’s expertise spans marketing, branding, advertising & PR. We deliver results for B2B companies, hospitality, restaurants, tourism, healthcare, technology, consumer brands, financial services, senior living, and real estate developers. We provide strategy, creative, digital, social, media planning & buying, PR, analytics, and more. Our in-house production arm, Point Studios, takes you from bradcast to podcast. Serving clients locally, throughout Texas, and nationwide.
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Min project size
$25,000+
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Hourly rate
$150 - $199 / hr
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Employees
10 - 49
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Locations
Plano, TX
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Year founded
Founded 1995
1 Locations
- Plano , TX
Service Lines
- Branding
- 10%
- Pay Per Click
- 10%
- Public Relations
- 10%
- Video Production
- 10%
Select Focus Area
- Branding Focus
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- Brand strategy
- 30%
- Brand messaging
- 25%
- Product branding
- 20%
- Naming
- 15%
- Animation Focus
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- Motion Graphics
- 40%
- 2D Animation
- 15%
- 3D Animation
- 15%
- Content Marketing Focus
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- Copywriting
- 35%
- Influencer Marketing Platforms
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- Influencer Marketing Services
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- Influencer Management
- 25%
- Media Buying Focus
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- TV Media Buying
- 35%
- Platform SEO Focus
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- WordPress SEO
- 45%
- YouTube SEO
- 40%
- Shopify SEO
- 15%
- Production Services
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- Filming
- 20%
- Sound Effects
- 12%
- Visual Effects
- 12%
- Voiceovers
- 10%
- Casting
- 8%
- Directing
- 6%
- Public Relations Focus
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- Other PR
- 25%
- Public affairs
- 20%
- SEO Focus
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- Local search
- 10%
- Other SEO
- 10%
- SEO Reputation Management
- 10%
- Technical SEO
- 10%
- Video Type
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- Videography & Photography Specializations
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- 360 Product Photography & Video Tours
- 90%
- Aerial & Drone Videography & Photography
- 5%
- Time Lapse Videography
- 5%
- PPC Focus
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- Google Adwords
- 55%
- Retargeting Advertising
- 15%
- Social Media Focus
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Industries
- Real estate
- 15%
- Hospitality & leisure
- 14%
- Financial services
- 13%
- Business services
- 12%
- Medical
- 12%
- Consumer products & services
- 10%
- Information technology
- 8%
- Other industries
- 6%
- Automotive
- 5%
- Government
- 5%
Clients
- Midmarket ($10M - $1B)
- 50%
- Enterprise (>$1B)
- 30%
- Small Business (<$10M)
- 20%
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Our Story
More than 30 years ago Point spun out of Tracy Locke based on a simple idea, that being nimble and independent would result in a better end product. Thanks to the focus of senior involvement not layers of organization, this proved to be a good bet on our pa. Clients prefer to deal with people they know, not a big faceless conglomerate. Everything at Point happens in-house by a team that becomes an extension of yours. Passion with a purpose. Professional. Growth driven. Collaborative. Innovative.
What Sets Us Apart
Enterprise-grade CRM
Our client services leadership has extensive experience at Epsilon, Ascendant Loyalty and Data Axle. Loyalty architecture, segmentation, lifecycle management and automation. Long-tail customer journeys and audience micro modeling, not commonly available from independent agencies, are core offerings.Desire Makers
We craft desire. Sometimes it’s desire to visit a restaurant or a hotel. But we craft it for categories like banking, healthcare and senior living, too. Categories that few agencies understand alongside restaurant and travel. Categories that require crafting desire for decisions people avoid.Proprietary Brand Engagement Model
Our Brand Engagement Model places your target at its center, building on 30+ years of our expertise. It puts you in a leading position by engaging at the most opportune moments of purchase decisions. Blending the best of past with the practices of the present, we build brands that fuel business.Verified means Clutch independently confirmed The Point Group is a legally registered business,
financially sound (Creditsafe: Very Low Risk).
- Verified Client Reviews
- 0
- Overall Review Rating
- Source
- Clutch
Business Entity
| Business Entity Name | The Point Group, Inc. |
| Source | Texas Comptroller of Public Accounts |
| Jurisdiction of Formation | Texas |
| Date of Formation | October 10, 1997 |
| Status | Active |
| Last Updated | September 19, 2026 |
| ID | 146383100 |
Credit Report Results
| International Credit Risk Assessment | Very Low Risk |
| Source | Creditsafe |
| Last Updated | September 19, 2026 |
Locations (1)
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